Memorandum to aid Brown and Williamson employees and their attorneys in preparing for depostions in the Texas Smoking and helath litigation by identifying topics that plainitiffs are interested in based on previous litiagation. The memorandum also provides suggestions for deponents in responding to questions from plaintiffs. Areas identified as of interest to the plaintiffs and with suggested responses and/or preparation include: background information on Brown and Williamson, including B &W's internal and external structure, its position on the smoking and health issues, and its position on youth smoking; B&W's awareness of the risks of smoking, including background information of the B&W R& D Department, the nature of smoking and health research conducted by B& W, and warnings issued by B& W about the risks of smoking; B&W's markiting, advertising and promotional activities; the Council for Tobacco Research; the Federal Trade Commission: and the Tru and National Enquirer Articles.
The purpose of the Institute was to defeat legislation unfavorable to the industry, put a positive spin on the tobacco industry, bolster the industry's credibility with legislators and the public, and help maintain the controversy over "the primary issue" (the health issue).
Created and funded by the tobacco industry to award grants to study of the link between smoking and disease. Part of a four decade effort to cast doubt on the links between smoking and disease.
Enforces laws against false and deceptive advertising, including ads for tobacco products. Ensures proper display of health warnings in ads and on tobacco products;collects and reports to Congress information concerning cigarette and smokeless tobacco advertising, sales expenditures, and the tar, nicotine, and carbon monoxide content of cigarettes.
Author (Organization)
King & Spalding(Law firm for Brown & Williamson located in Atlanta, GA)
CONFIDENTIAL-ATTORNEY WORK PRODUCT
SUBJECT TO ATTORNEY-CLIENT PRIVILEGE
WORKING DRAFT
COPY ~@3
APRIL 25, 1988
FOR USE OF COUNSEL ONLY
PREPARATION MATERIALS FOR THE
DEPOSITIONS OF BROWN & WILLIAMSON EMPLOYEES
IN THE TEXAS SMOKING AND HEALTM LITIGATION
KING & SPALDING
2500 Trust Company Tower
Atlanta, Georgia 30303
(404) 572-4600
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III. LIKELY AREAS OF INQUIRY IN THE DEPOSITION OF A .....
B~OWM & WILLIAMSON REPRESENTATIVE ...... ~ ................ 9
Ao
Co
%he Representative'S Personal Backqroun~ ...........
9
1. Representative's Academic and Professional
Background ....................................
9
2. The Representative's OpiNion on the
Smoking and Health Issue ......................
3. The Representative and His Family's
Smoking Habits ................................ 13
Th~ Representative's Employment and Duties
at Brown & W~ll£a~son .............................. 14~
i. The Representative's Orientation and Early
°
Employment at Brow~ & Williamson .............. 14
2. The Representative's PreseRt Duties at
Brown & Williamson ............................ 16
Backuround Information on Brown & Williamson ....... 18
I. Brown & Willlamson's Internal an~
External Corporate Str~cture .................. ~8
2. Brow~ & Williamson's Position on the Smoking
and Health Issue .............................. 21
D°
Plaintiffs" Attack on Brown & W£111amson's
Position on the Smoking and Health Issue ...... 24
4°
Brown & Williamson's Position on Youth
Smoking ....................................... 27
Brown & Williamson's Awareness of the
Alleued Risks of Smoklnu ........................... 30
Background Information on the Brown &
Willlamson Research and Development
"Department .................................... 31
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The Nature of Smoking and Health Research
Conducted by Brown & Williamson ............... 33
a. Animal Testing ........................... 34
b. Fractionalization Studies ................ 35~
c. Filtration Studies ....................... 36
d. Additive Testing ......................... 38
Smoking and Health Research Conducted for
Brown & Willlsmson by Others .................. 40
Brown & Williamson's Efforts to Stay
Abreast of Smoking and Health Research ........ 41
Warnings Issued by Brown & W£111amson
~bout the Alleged Risks of Smoking ............ 42
Brown & Williamson's Marketing, Advertising, and
P~gmotional Activiti@s ............................. 43
I. The Structure of Brown & Willlamson's
Advertising and Marketing Department .......... 44
2. The Advertising and Marketing Department's
Interaction with Other Brown & Williamson
Departments ................................... 45
The Goals of Brow~ & Willlamson's
Advertising ................................... 46
4. Outside Advertising Agencies .................. 48
Voluntary and M~ndatory Restrictions on
Brown & Williamson's Advertising
and Promotion Practices ....................... 49
Council Fo; Tobacco Research ................... 5!
Background Information on the Tobacco
Industry Research Council ..................... 52
Background Information on The Council for
Tobacco Research .............................. 53
Brow~ & Wllllamson°s Dependence on The Council
for Tobacco Research .......................... 55
Brown & Williamson's Dissatisfaction with The
Council for Tobacco Research .................. 56
T~ Tob@cco Institute .............................. 56
~e Federal Trade Commission ....................... 58
T~ True and NatiOnal Enquirer Articles ............ 59
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Plaintiffs in the Texas s~oklng and health 1£t£gation have
sued Brown &'Williamson ("B&W"), the five other major cigarette
manufacturers, the Tobacco Institute, the Council for Tobacco
Research~ end local cigarette distributors seeking damages for
injuries allegedly caused by smoking cigarettes. Plaintiffs
contend that the defendants are liable to the smokers and their
families because they participated in the manufacture, design, and
marketing of a product with k,own disease-causing properties.
Additionally, plaintiffs have alleged that B&W and the other
defendants actively engaged in a conspiracy to conceal,
misrepresent, and suppress information on the health risks of
smoking to maintain the demand for their products.
Depositio, of B&W employees in these lawsuits will soon
follow their identification in B&W's responses to plaintiffs"
interrogatories. This memorandum will attempt to serve as an aid
to both B&W's representatives and their attorneys in the
preparation for these depositions by identifying areas of inquiry
which plaintiffs have covered in the depositions of
representatives of other tobacco companies in cases in Texas and
elsewhere. For each area of inquiry, the memorandum provides a
list of possible questions which the B&W representative may be
asked. These questions are based upon actual questions which
plaintiffs have asked in depositions of management, marketing, and
research employees of other tobacco companies. An effort has also
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been made~o discuss how plaintiffs will use this information to
support their case against B&w and the other tobacco companies.
Final~y, suggested responses and sources of information concerning
likely ~usstions are provided for certain questions.
If. BASIC P~EPAR~T~ON OF THE B&W R~PRESENTAT~VE
The successful presentation of B&W's factual and legal
theories in the deposition of its designated representative may
depend in part upon the representative's understanding of~ |i) the
nature and purpose of a deposition; and (2) a deponent's
obligations in answering deposition questions. Below is very
basic information on depositions in general and some r~les for
answering depositions questions which ~ay aid in the preparation
of B&W representatives for their depositions.
A. The DeflnitiQn and Purposes of a Deposition
A deposition is nothing more than a procedure by which
one par~y to a lawsuit orally examines under oath any person who
may have any knowledge of the subject matter of the lawsuln. The
purposes of such a deposition are several. First, a deposition
provides a party an opportunity to elicit information from others
to support the factual or legal theories in his case. Second, a
deposition provides an opportunity for a party to discover the
factual and legal theories of the opposing party. Third, a
deposition may perpetuate the testimony of a witness who, for a
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varietyT0~.[~easons, may be unavailable for trial. Finally, a
de~ositlon ca~ be used during t~e trial of the came to impeach a
witness whose trial testimony varies from his deposition
tes~im~
B. Some R~es for ~nswerina Deposition Ouestions
It should be noted that, under certain circumstances,
deposition testimony can be introduced as evidence at trial.
Therefore, deposition testimony should be considered as important
as trial testimony. Preparation is important. How a question is
answered during a deposition can be as important as the answer
itself. Accordingly, the following rules should be observed in
answering questions during a deposition
(1) Tell the truth.
(2) Tbir~k befor@ you speak. Allow at least two full seconds
to elapse before you begin to answer each question. This allows
counsel to formulate objections and, more importantly, it allows
you to think through your answer before you start answering.
(3) Answer the question. The examiner is e,titled to an
answer to the specific question he asked, but only to that
question.
(4) Do nO~ volunteer information. You are not there to
educate the examiner.
(5) D~ not answer a Question vou do not understand. It is
up to the examiner to frame intelligible questions. If he cannot,
do not~-help him. Do not explain to the examiner that the question
is incompreh~.~sible because he has misunderstood terms of art
you~ busine~, trade, or science. DO not help the examiner by
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asking, .'/Do you mean x or do you mean „" If you do, you will
then be ~eked both of these questions, and probably a lot more
that flow from them.
(?~= yalk in full, complete sentences. Unless it is a simple
questi0~, it should not be answered yes or no. ~eware of
ques%ions with double negatives in them.
(7) You only kno~ what you have seen or heard. Questions
are often phrased, "Do you know...?'. There is a difference
between a question which asks what you know, and a question which
asks you whether you have any information bearing on a particular
subject. You may answer the former only if you have seen or hear'd
something, that enables you to make a positive statement, not Just
an opinion or a belief.
(8) Do not aues~. If you do not know or cannot recall
something, say so. This rule becomes more difficult, but even
more important, when the examiner is scoring poinns or making it
appear to you that only an idiot does not know the answer ~o the
question. Do..not quess.
{9) ~e ~s specific ~E ~ vauue as your memory allows, but
stick to your true reco~ectlon. If you are asked when something
occurred and you remember that it occurred on January 15, state,
"On January 15." If you cannot recall the exact date, state the
approximate date. If you cannot recall an even approximate date
without.guesslng, say "I don't recall."
[I0) Oo no~ explain your thouqht processes. If your answer
to a queeriSh.depends on your recollect~ons of facts not called
for by the question, do not refer in your answer to those other
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facts. _i~@ther words, if you are asked when a conversation with
Jones occurred, and you recall that it had to be in December
because you met Smith after Jones and that was in January, do not
explai~-thought process to the examiner. Just say that you
believe ~h6 conversation occurred in December.
(ii) In ~e~tifyinu on.conversations, make it clear whether
you are paraphra~inq qr uuotino directly.
(12) In answerino ouestiogs calli,q for ~ comolicated series
of events or extensive conversatlonsm ~ummarize where Dosslble.
The examiner, if he is doing his job properly, will ask for all
the details. It is always possible, however, that the examiner
will accept your summary.
(13) Mere=. characterize you~ Qwn testimony or try to cO~vlnce
the examiner that what you say is tr~@. "In all candor,"
"honestly," "to tell you the truth," "~'m doing the best I can,"
are neither necessary nor appropriate.
(14) B~ 9areful with adjective~ ~,d superl~tives. "Never"
and "always" have a way of coming back to haunt you.
(15) Do not testif7 ,~ to what other people know unless you
are ask~ about ~ s~ecifica11y. Even then remember that it is
difficult Eo know wha~ other peopl~ know.
(~6) ~ ~ot testify a~ to 7our state of mind unl~Ss you're
specifically a~ked about it. If the question is "Did you read
that document", the answer is, "Yes', not "Yes, and I believe
every word in it."
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{17)~f you are asked about information in a document which
is an exhibltj ask to see that. document. Read it carefully before
(,or while) answering.
(l~. If yoq at@ asked about information which is not am
e_xhibit ~t the deDositioq, answer th@ question ~f you can recall
the answer, but do not tip Qff the examiner as to the existence of
documents he 49es not ~now about. If you canno~ answer without
looking at a document which is not marked as an exhibit, you may
simply answer the question by stating that you do not recall. If
you can answer the question, do so, but don't say, "i don't know,
but I could tell you if I had the document here." After a witness
states he does not recall a fact which examiner believes he should
have knowledge of, the examiner may ask if there is such a
document which can refresh his recollection. If he does, then you
can tell him about documents which contain the information.
(19) Do not le~ the examiner put words i, 7our ~outh. Do not
acceQt his characterizations of time, distances, personalities, or
events. He means no good for you. Rephrase the question into a
sentence of your own, using your own words and stating the facts
neutrally. Example~ Question: "You were there for an extremely
long time, weren't you?" Answer: "I believe I was there about two
and a half hours."
(20) Do not answer ~ compousd uuestion unless you .[e c@rtain
you, bare all %~ per%~of it in mind. Ask the examiner to break
the compound question into separate questions.
(21) ~a9 ~ar~icular attention to the i~troductory clauses
~rece~inu th~bo~7 9f the quesZio~. Leading questions are often
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preceded .~ statements which are either half true or contain facts
which you ~o ~ot know to be true. Do not have the examiner put
yOU i~ a pos~tion ofadopting half truths or unknown facts on
which he~_~i_base further questions, Instead, disclaim the
introducqion and give your answer.
(22) Ask for a break whenever yoq nq~d it within reason. A
deposition is not an endurance test, and you can and will make
mistakes if you get too tired or comfortable or uncomfortable.
You should also ask for a break if you are seriously confused or
concerned about an area of questioning. Use all recesses to
follow counsel to a place where you can confer in private.
(23) If you ar@ interruD~, le~ ~he l@wver finish his
~nterruDtion and then firmly bu~ courteQuslv $~aEe ~ha~ you had
not finished your answer to the p~evious, uuest~o~,
(24) Qo not adopt a, examiner's summaz-w of your Drlor
tes%imonM. He almost certainly wall shade his recitation to help
his cause.
(25) If you are finished with an answer a~ the a,sw~r is
c~molete and t~uthful, remain qui~. Do not expand upon it. Do
not add to your answer just because the examiner looks at you
expectantly.
(26) Do not ~re% to SUDDIv asv infor~tio~ Or documents
requested by.the examiner. If he asks you to get documents or
information, consider that request as made to counsel.
(27) If there is an Qb~.e(;t~on to the ~uestlon, listen to the
obiection ve~-q~efullv. You may learn something about the
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problems ~otentlal tricks in the question and how it should be
handled from your counsel's objection.
[28) N@v~r express anger or argue with the examiner. It will
only hel~_,/~because you will lose the cautious and thoughtful
attitude ~o~ need to avoid mistakes. If you find yourself getting
angry, ask for a break,
(29) Do not_exact to testify withou~ the o~her side scoriDg
~9_~. If the other side appears to you to be asking questions
that call for answers that do not help your case, Just realize
that it is his Job and accept the fact that every lawsuit has two
sides.
{30) A~oid~nv attempts at levity. The cold transcript that
will result form your deposition simply does not reflect that you
answered in a joking manner. ~f you make a Joke, you may find it
v~ry unfunny when you later try to explain it to a Jury or a
~udge.
(31) There is not su~ thin~ as ?off-the-recg~d'. If you
have an audible conversation with anybody in the deposition room
at any time, be prepared for questions o, that conversazlon.
(32) If tb~ examiner appears ~otally confused ~bout your
b~sine~s an~ its technical ~speqts, do not attempt to @ducat@
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Ill. LIKE~f AREAS OF INQUIRY IN ~HE DEPOSITION OF A
A. The Rep~sentative's Personal Backuround
The initial stages of the deposition of B&W's representative
will be~'~prehensive inquiry into the representative's personal
background. Topics which will be covered include~
i. The RePresentative's Academic ~d Professiona~ Back~rou,~
Plalntlf~s have attempted through interrogatories and
depositions of employees of other tobacco companies to determine
whether the personnel who developed and implemented the tobacco
companies" policies and practicea on the smoklnq and health issue
were qualified to make such decisions. To this end, plaintiffs will
question the 8&w representative about his academic background {both
undergraduate and graduate) and his prior employment history (both
professional and academic) to determine if he has the scientific or
medical background which plaintiffs allege is necessary to make
informed decisions about the manufacture and marketing of a product
with alleged health hazards. Plaintiffs may request the
representative to bring a copy of his curriculum vitae to the
deposition to expedite and facilitate discovery in this area.
Possible Ouestions
1. What is your academic background7
2. What Jobs did you hold before coming to B&W?
3. What were your duties a~ the jobs you held before you came to
B&W?
4. How" hasyour academic and professional background qualified you
to make~t,he decision to market a dangerous product?
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~estedResponses
Wh~n'-c6nfronted with a question concern£ng one's q~alificatlons
to decide wh~ther to market a dangerous product, be sure to disclaim
that part of the question that assumes that cigarettes are
dangeroug. -Ig you were not in a position of deciding whether
marketed cigarettes, simply say so. If you did participate in the
decision, emphasize the legality of the sale of cigarettes in
general and Brown & Williamson's compliance with laws concerning the
sale of cigarettes specifically.
2. The Representative's Opinion on the Smoking and Health
Issue
After exploring the representative's academic end
professional background, plaintiffs may question the representative
about his personal opinion on the smoking and health issue.
Plaintiffs are interested in whether any B&W employee believes that
smoking causes disease for several reasons. First, an employee's
admission that he believes smoking causes disease may be legally
attributable to B&W in certain circumstances. Second, plaintiffs
will use an employee's personal admission that smoking causes
disease as an indication that B&W's position is unreasonable because
it contradicts or ignores the opinions of respected employees.
Finally, plaintiffs will attempt to use the employee's admission
that smoking causes disease against the employee during his
deposition by exploiting the tension between the personal
recognition of the alleged risks of smoking cigarettes and the
ethics of pa~tlclpating in the production or marketing of such a
product.
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~h!aintiffs are particularly interested in whether the
represen£6ti~e's personal opinion on the smoking and health issue
has changed ifi any way over the years in light of the alleged
increasing ev~'denoe of an association between smoking and human
illness~ -Thus, plaintiffs wall question the representative about
the effect the Surgeon General's reports and studies showing an
association between smoking and disease have had on his personal
opi, lon on the smoking and health issue. Another method which
plaintiffs may use to determine if a representative's personal
opinion on the smoking and health issue has changed over the years
is to ask the representative if he has authored any writings or
publications on the smoking and health issue and then to compare
those writings with present opinions.
Plaintiffs will attempt to portray any representative
whose personal opinion on the smoking and health issue has remained
unchanged over the years as either unreasonable or ill informed.
Plaintiffs will explore the background of such a representative to
determine whether respected persons in the representative's life
(e.g., parents, teachers, coaches, etc.) warned him about the
alleged risks of smoking. Plaintiffs will want to know the basis
for the representative's difference in opinion with these people.
Plaintiffs will also test the validity of such representative's
opinion on the smoking and health issue by questioning the
representative about his knowledge of slang terms for cigarettes
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such as -'c~:ffln nails" and "cancer sticks." Here, plaintiffs will
attempt: to-determine the reasons why the representative's opinion on
the smoking a~d health issue differs from the co~m~o, perception of
smoking.
Possible Ouestions
I. Oo you believe that cigarette smoking causes disease?
2. What is the basis of your opinion?
3. Have you ever believed that smoking causes disease?
4. Do you think it is ethical to produce or market a product that
causes disease?
Have you ever written any articles in the smoking and health
field?
Are you aware that many people claim that smoking causes.
disease? How long have you been aware of such claims?
Are you aware that many studies conclude that smoking causes
disease? How long have you been aware of such studies?
Why hasn't the increasing evidence that smoking causes disease
affected your personal opinion?
Didn't your parents/teachers/coaches warn you not to smoke?
Why would they warn you not to smoke?
10
Have you ever heard cigarettes called "coffin nails" or "cancer
sticks"? When? What do these phrases mean? Do you agree with
these meanings? Why?
~u~aested Responses
Simply tell the truth when answering questions about your
personal opinions on the smoking and health issue. Answers which
indicate that the smoking and health question is an open controversy
should emphasize that several studies have associated smoking with
various dlse&s~s; that these associations have been well publicized
and have bee~ accepted by some people; that these associations
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emphaslze__~t~-~.need for continued research; that Brown & Williamson
and the other ~obacco companies Support this research; and that
premature acceptance of the opinion that smoking causes diseases can
only res_~-~curtailing necessary research in the smoking and
health field~
3. The ReD~eseDtative and His Family's Smokinq Habits
Plaintiffs will question the representative about his
smoking habits to determine whether there is a contradiction
between his life-style and his opinion on the smoking and health
issue. Plaintiffs will attempt to portray a nonsmoklng
representative's decision n~t to smoke as an acknowledgment that
smoking causes disease. Accordingly, the representative will be
asked if he has ever smoked, the reason why he does or does not
smoke, and if he ever quit smoking.
Plaintiffs will also question the representative about
the smoking habits of his family to determine whether he has tried
to influence the smoking habits of any member of his family.
Plaintiffs may also question the representative about any smoking-
related illnesses suffered by him or any member of his family who
smokes.
PQssible Ouestions
I.
2.
3.
4.
Do you smoke? Why?
Have you ever smoked?
HaVe yo~-_ever quit smoking? why did you quit smoking?
Isn't i~ true that you don't smoke because of the health risks
~assoc~a~d wi~h smoking?
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5. Do~s.@~[one in your family smoke?
6. Have you ~ver spoken with a member of your family about not
smoking?.
7. Axe you pdeased or displeased that members of your family
smo_k~
Have-y~u or anyone in your family ever suffered from a smoking
related illness?
Suqqeste~ Responses
Answers concerning one decision to smoke should emphasize
that the decision to smoke is a personal choice made by each
individual as the result of many factors. Do not allow the
questions to imply that the only reason one does not smoke is health
concerns if that is not the case. Similarly, do not allow the
questions to imply that the reason a parent discourages smoking by a
minor child is necessarily because of the alleged health hazards of .~
smoking. Simply explain that the decision to smoke, like many other
decisions, is an adult decisio, that should be made only by informed
adults.
B. The Representative's Employment and Duties
~t Br~wn ~ Williamson
I. The Representative's Orientation and Employment
History at Br~wn & Williamso~ ......
Plaintiffs will continue their inquiry into the
representative's background by questioning the representative about
circumstances concerning the beginning of his employment at B&W.
Plaintiffs will also ask the representative about why he came to
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B&W, about ~ach position the representative has held at B~W, his
duties in those positions, and his role in those ~ositlons r~latin9
to the _smokin6 and health issue.
_=_~s interesting to note that plaintiffs in the
depositions Of other tobacco company representatives have show. a
special interest in the orientation of a new employee at a tobacco
company. Plaintiffs will attempt to discover if there is some sort
of indoctrination process of a new B&W employee during the
employee's orientation in which B&W attempted to influence the
employee's personal opinion on the smoking and health issue. Here,
plaintiffs will attempt to discover whether new S&W employees
atte,ded presentations or received employee handbooks during their
orientation which include information on the s~)king and health ~
issue. Plaintiffs have also shown interest in determining whether
the B&W legal department plays a role in the oriemtation of new
employees by imposing constraints on the new employee's performance
of his duties (i.e., use of certain language in memoranda, review of
work by legal department before circulation, etc.).
~ossible Questions
I. When did you begin working at B&W?
2. Why did you begin working at B&W?
3. What positions have you held at B&W in the past? What were
your duties in these positions?
4. Did your orientation process at B&W include a presentation on
the smoking and health issue?
5. Who mad~ this presentation? What was said at this
presentation about smoking and health?
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Do ne~[employees receive an employee handbook when they begin
6.
worMi~£~B&W? Does this handbook contain information on
smoking and health?
7. Do~s B&W'~ legal department participate in the
orientat~n of a new employee?
8. Doe~ B&W's legal department provide any instructions or
guidelines for the performance of a new employee's Job?
Suggested Responses
Answers concerning presentations on the smoking and health
issue should mention the Tobacco College, the Tobacco Forum, and
other meetings in which B&W employees were encouraged to share their
views on the smoking and health issue. A~swers concerning employee
handbooks should include reference to "Tobaccoz Issues/Answers/
Actions." An effort should be made in any response in this area to
dispel the notions that Brow~ & Williamson "brainwashes" its
employees or coerces them to accept the company's petltlom on
smoking and health.
2. Th@ Representative's Present Duties at Brow~.& Williamso~
Not surprisingly, plaintiffs will spend the majority of
the deposition questioning the representative about his present or
most recent duties at B&W. Areas of inquiry likely to be covered by
plaintiffs concerning certain aspects of B&W's operations (e.g.,
research, advertising, etc.) are discussed more fully in the
sections of the memorandum specifically dealing with those subjects.
However~ plai@_tiffs wall question all B&W representatives abou~
certain subjects. For insta~ce, plaintiffs will attempt to
determine th~extent of each representative's knowledge concerning
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the smokin~and health issue. Questions in this area would include
whether the representative's duties included staying abreast of the
literature on ~he smoking and health issue. If the representative
was not pp~sonally responsible for monitoring the smoking and health
literat~r4, plaintiffs will inquire how the representative was kept
informed on this issue (e.g., briefings, abstracts, newsletters,
etc.).
Representatives from various B&W departments will also be
questioned about their role in the formulation, adoption, or review
of B&W's position on the smoking and health issue. If the
representative did play a role in the formulation and adoption of
B&W's position, the representative will be asked to identify those
sources of information which contributed to and formed the basisf0r
S&W's position on smoking and health. Here again, plaintiffs will
question the representative about how his educational background and
employment experience qualify him to participate in the formulation
of a corporate policy on the health consequences of cigarette
smoking.
Plaintiffs may also ask each representative about his
salary, benefits, and his ownership of B&W stock. Plaintiffs will
attempt ~o use this infor~ation to imply that the representative has
a vested interest in the welfare of B&W and the outcome of this
litigation which would cause the representative to be less than
candid in his testimony.
p@ssible Oues~ions
I. What at6 your present duties at
2. -What is'~our current salary?
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3. DO yosr~ceive an annual bonus? How is this bonus determined?
4. Are you ~volved in a profit sharing plan?
5. How much-B&W stock do you own?
6. Di~--yo~play a.y role in the formulation of S&W's policy on
smoking and health?
7. What are your qualifications to formulate such a policy?
8. what materials were used to formulate such a policy?
9. Did your duties include staying abreast of literature on
smoking and health?
10. Have you read each Surgeon General's report?
ll. How did you keep up with developments in the smoking and health
field?
Suqqested ReSDO~es
Answers concerning an employee's efforts to stay abreast
of the literature should identify those sources of information on
the smoking and health issue available to the employee, including
scientific journals, medical Journals, abstract services such as
Peters Technical Transfer Corp., information from the Clearinghouse
on Smoking and Health, the BAT newsletter on smoking and health, CTR
summaries, and the llke. The employee should avoid answering
questions concerning what role these publication played in the
formulation of B&W's policy on smoking and health unless he actually
played a role An this process.
C. Backorgund Information on. ~rown & Willlamson
I. B~W~ ~tern~l and External Cgroorate ~t~ucture
Anyrepresentative with a background in management will be
q~es~ioned at length about B~W's internal and external corporate
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structure. ~Questions concerning B&W's internal structure will focus
on the n~t~r@ o~ and the relationship between the various
departments w~hin B&W. Plaintiffs wlll specifically inquire about
the existence'~f a medical department within B&W which is staffed by
M.D.'s d~ing_resesrch and giving advice to management on the smoking
and health issue. Questions concerning B&W's exter,al corporate
structure will focus on the existence and relationship between and
among any domestic and foreign parent companies or subsidiaries. It
is likely that plaintiffs will explore the relatlo.ship au~ong BAT,
BATUS, Inc., and B&W in depth at this time.
Where foreign parent companies or subsidiaries have been.
revealed in depositions involving employees from other tobacco
companies, plaintiffs have attempted to focus on two areas of
Inquiry~ l) whether these related foreign entities manufacture or
market cigarettes; and 2) if these foreign entities do ~anufacture
or market cigarettes, how research facilities, projects, and results
are shared between the related companies. B&W's reliance on BAT's
research department for portions of its s~king and health and
additive research will probably be explored at this time. It is
also likely that the existence of "INTERBAT" network between the B&W
and BAT research departments will be revealed if plaintiffs
aggressively pursue this llne of questioning.
One interesting lane of q~estioning which plaintiffs have
pursued in other depositions concerns the existence of insurance
companies.as subsidiaries of tobacco compani.s. Plaintiffs will
attempt to poz~ay an insurance company subsidiary's requirement of
higher life i6surance premiums for smokers as an acknowledgment by
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the tobacco, company that smoking cigarettes poses health risks.
This are~ ~f inquiry may be pursued as a result of BAT's proposed
acquisition OT Farmers' Insurance.
P0ssibl~O~ions
i. When was B&W formed?
2. Does B&W have a parent company?
2. What is the internal corporate structure of B&W?
3. Does B&W have a medical department?
4. Who is B&W's medical director? Does the medical director
report to management on the s~king and health issue?
5. How do the various departments at B&W interact?
6. Does B&W's parent company manufacture or market cigarettes?
7. What control does B&W's parent company exercise over B&W's ~
operations?
8. D~es this parent company conduct smoking and health research
for B&W or does B&W conduct research for the parent company?
9. Does B&W's parent company exercise any control over the types
of research that are conducted by the B&W research department?
i0. Does B&W have input into the selection of research projects by
its parent company's research department?
II. Do B&W's parent company and B&W share /esearch? How?
12. Does B&W have any subsidiaries?
13. Do any of these subsidiaries manufacture or market c~garettes?
14. Are any of these subsidiaries insurance companies?
15. Don't these insurance companies recognize that smokers are more
of a risk than nonsmokers?
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Suaaes~e~..~Donses
B&W'~ relationship with BAT in the area of research is
evidenqed by a series of research sharing and cost pooling
agreemen. ~m 1958 to the present. These agreements have been
collected-a~d should be reviewed before answering questions in this
2. Brown & Williamson's Position on the Smoking &
H~alth Issue
Upper level management representatives will be questioned
at length whether B&W ever formulated an official corporate position
on the smoking and health issue. Plaintiffs are particularly
interested in whether B&W ever memorialized its corporate position
on the smoking and health issue. The review of B&W documents for
the Corporate Conduct Project indicates that B&W considered drafting
a document containing B&W's official position on the smoking and
health issue as early as 1967. A review of B&W's corporate minutes
and the Corporate Conduct Project documents does not, however,
indicate that such a position paper was ever actually adopted by
B&W.
B&W has prepared several publications containing its views
in this area. B&W issued employee booklets entitled, "Tobaccoa
Issues/Answers/Actions" which outlined B&W's position on smoking and
health. B&W also prepared a booklet entitled, "The Smoking/Health
Controversy: A View From the Other Side" in 1971 which apparently
was circulated to local newspapers in Louisville. B&W also issued a
pamphlet entitled, "Tobacco Issuesa Stating Your Case" to its
salesmen to a~rd them in dealing with the
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smoking an~[health issue while in the field. The documents reviewed
for The Corporate Conduct Project also reveal that BAT periodically
issued9ositi~n papers which included positions on the smoking and
health i_ ~_~s~ Should any of these documents be produced to
plainti~f~ b~fore the deposition of the B&W representative,
plaintiffs wall inquire about positions takenin these publications.
After plaintiffs have established B&W's position on
smoking and health, plaintiffs will inquire about who for~ulated
8&W's position on smoking and health, what informatlom formed the
basis for this position, and about the amount and intensity of the
debate by B&W personnel over the adoption of this position. One
difficult questio, which may be posed to the representative concerns
whether B&W considers smokers contributorily negligent for their
alleged injuries. The questions concerning this contributory
negligence may precede questions about B&W's views on m~deration in
the use of cigarettes. In this area, plaintiffs may inquire if the
B&W representative thinks that cigarettes are dangerous only if
smoked in excessive amounts and, if so, to identify a "safe" level
of smoking.
Possible Questions
What is B&W's position on the s~king and health issue?
2. Has B&W's position on the smoking and health issue ever been
memorialized in a document?
3. Who formulated B&W's position on the smoking and health issue?
was this position voted on by the Board of Directors?
4. what are qualifications of the persons who adopted such
a positign?
5. Did any ~hysicians or scientists play a role in the adoption
of this policy?
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6. What.i~ the medical or scientific basis for B&W's position on
the-~_-~ing and health issue?
7. Does S&w~onsider its smokers contributorily negligent for any
disease which they may develop as the result of smoking?
8. Are ~i~ettes dangerous only if smoked in excessive amounts?
9. What-i~ a "safe" level of cigarette smoking?
Suoaeste~ Response
It is Brown & Williams's position that it has not been proven
that smoking causes disease. Various studies have associated
smoking with disease but these associations cannot establish cause
and effect. These associations emphasize the need for continued
research. B&W, individually and as a member of the tobacco
industry, has contributed millions of dollars over the last three
decades to find research on the smoki,g and health issue. Only this
continued research can establish whether smoking causes disease.
It is important to be aware of "traps" in questions concerning
a smoker's contributory negligence and "safe" levels of smoking. If
B&W were to accepn the position that smokers are contributorily
negligent in choosing to smoke, then B&W may also be found negligent
for the manufacture and sale of cigarettes. Similarly, if B&W were
tO accept the position that these are "safe" levels of smoking, by
implication Brown & Willlamson would be conceding that other levels
of smoking are "unsafe" or "less safe." Answers to questions in
this area should emphasize that whale the various studies
associating smoking
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with disee~ have made the alleged hazards of smoking well known, it
has not be~n scientifically established that smokinq causes disease.
Individuals who choose to smoke with the knowledge of these alleged
risks should be responsible for their own infoz~ned actions.
3. Plaintiffs" Attack on Brown & Williamson's Position
on the SmQ. kinq and. Health Issu~
Plaintiffs will attempt to attack B&W's position denying a
causal link between smoking and disease through a number of methods.
First, plaintiffs will ask a series of questions attempting to
elicit a concession that smoking is in so~e way associated with
disease. This series of questions will begin with the question,
"Does B&W contend' that smoking~ causesdisease?" The questlon, will
then be rephrased with a slightly different degree of certainty in
causation. For instance, the next question may be, "Does B&W
contend that smoking may cause disease?" Then plaintiffs will ask,
"Does B&W contend that smoking has been associated with disease at
all?"
After each question, plaintiffs will ask the
representative if he is aware various specific studies which
demonstrate that smoking causes, may cause, or is associated with
disease. Studies which have been covered in depositions of
representatives of other tobacco companies include studlss conducted
by ~
Doll Haag
Hammond and Horn Berkson
Dorn and Bau~ Wynder
FiSher Pearl
Mc.~rthur Bing
Dean Shimlan
Tiswell
Auerbauch
Rigdon
Framingham
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Plalnti[f~ll_question the representative concerning B&W's
acceptance of ~hese resaarch results, B&W's response to each of
these 6tudies./particularly the Auerbacb studies), B&W's attempt to
replicat~--_t-'~-studies, as well as the specific basis for B&W'S
criticism of the studies.
After questioning the representative at length about
specific studies, plaintiffs will attempt to depic~ B&W's position
rejecting the studies and denying an association or casual link
between smoking and disease as unreasonable because these studies
have been accepted by many reputable health organizations including:
The American Medical Association
The Canadian Medical Association
The Royal College of Physicians in England
The World Health Organization
The International Agency for Research on Cancer
The American College of Physicians
The American College of Chest Physicians
The American Heart Association
The National Tuberculosis Association
The American Lung Association
The United States Surgeon General
One of the more difficult questions which plaintiffs
will ask concerns the amount and type of evidence which would
compel B&W to accep~ that cigarettes cause disease. Plaintiffs
will attempt to portray the representative's answer to this
question as unreasonable because plaintiffs will attempt to show
that B&W believes that it is not possible to produce conclusive
evidence that cigarettes cause disease with present technology.
Possi~,!e Ouestions
I. WAll B&W admit that cigarettes are hazardous to the health of
smokers~ .
2. Will B&W admit that cigarettes may be hazardous to the health - of smokes?
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9
I0.
11.
12.
14.
15.
16.
17.
18.
19.
20.
21.
Will=~W~Zadmit that smoking causes cancer? Cardiovascular
disease? COPD?
Will B&W ~dmit that smoking may cause cancer? Cardiovascular "
disease? ..COPD?
WiI~-B&W admit that smoking contributes to the cause of
cance~? - Cardiovascular disease? COPD?
Will B&W admit that smoking has been associated with cancer?
Cardiovascular disease? COPD?
Will B&W admit that a smoker who quits may improve his
health?
will B&W admit that smoking can cause problems with
pregnancy?
Have any of the above statements been proven?
What does proven mean?
Has B&W's posi6~on on smoking and health ever changed in
any way?
Who is responsible for changing or maintaining B&W's policy
on smoking and health?
How often is B&W's position on smoking and health reviewed?
By whom?
How have the various studies showing a link between smoking
and human illness affected B&W's position on smoking and
health?
Has B&W analyzed each of these studies?
Who analyzed these studies for B&W?
What is wrong with these studies?
Did B&W attempt to replicate these studies?
Axen't the allegations against smoking more substantiated now
than ever before?
Are you aware that a large number of reputable health
organizations have accepted these studies as valid?
Name any-~ealth organization that does not believe that
smoking causes disease.
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22. Are y0~_ aware of the number of deaths the Surgeon General
att~i~_d~es_to smoking?
23. Are you ~ware of the percentage of heart disease the Surgeon
General ~ttributes to smoking? The percentage of lung
c6ncer? ._COPD?
24. Ho~----~d~B&W respond to these charges?
25. What evidence would be sufficient to demonstrate a causal
relationship between smoking and health?
26. Is it possible to generate such evidence with present
technology?
S~ooes%@d Response
The employee should be wary of attempts by the examiner to
rephrase and slightly alter the meaning of a question. Brown &
Willlamson's position in response to any form of these questions
is that smoking has not been proven to cause any disease. Because
research has associated smoking with certain diseases, smoking m_~
be a risk factor in the development of a particular disease along
with occupation, gender, geographic location, and urbanization.
But association of a risk factor with a disease does not mean that
smoking or any other risk factor cause% the disease.
In response to questions that so many scientific and medical
organizations have taken positions against smoking, the employee
should point out that the controversy over smoking and health is a
scientific issue which should be settled by scientific evidence,
not by resolution. The fact that governmental bodies and
scientific societies have passed such resolutions indicates that
the controversy over smoking and health has become a political
controversy.z Moreover, such resolutions may be counterproductive
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thj~, may discourage research and funding in the smoking
in
that
and health-field by fostering the misperception that ~he causes of
these disease~ are known.
Res~ns~.eto the questions concerning the sufficiency of
evidence fiec~ssary to prove causation should focus on a number of
different criteria. First, the evidence relating to causation
should include epidemiologlcal evidence and biological evidence.
The biological evidence should be the result of experiments
investigating a well defined substance (i.e. whole smoke rather
than condensate) with an appropriate, animal model (i.e. free of
diseases which may mimic the subject disease.) The method of
administration of the substance and the dose of the substance
should be as close to the human experience as possible. The
experiment should be a long term experiment to simulate the
development of a chronic diseases. These should also be adequate
control animals. Finally, results of the experiments should be
verified by a pathologist, duplicated in another laboratory, and
confirmed in another species.
4. Bro.w~ & Willlamson's Position On Youth Smokinq
In a related area, plaintiffs will question the
representative about B&W's position on youth smoking. Documents
reviewed during the Corporate Conduct Project indicate that B&W's
maintained a strict policy against selling cigarettes to persons
under the-age of 21. Plaintiffs will try to show vlolations of this
policy for several reasons. First, the age an individual begins
smoking has legal imp1icatlons in the area of
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contribu~Qry negligence. If an individual begins smoking at an
early ~g~&-he-may be presumed to be incapable of making an informed
decision on ~ssuming the alleged risks of smoking. Second,
advertising'~Irected at youth smoking may undercut the industry's
positiS-~ that advertising was directed at brand preference rather
than initiation of new smokers. Finally, B&W's marketing to minors
in violation of B&W's own corporate policies will provide evidence
to support plaintiffs" allegations of negligent marketing.
Possible Questions
I. What is B&W's position on youth smoking?
2. Why does B&W think that smoking Is an adult custom?
3. Why can't children make the decision to smoke or not?
4. Have you ever advertised cigarettes to minors?
5. Have you ever advertised cigarettes to college students?
6. Have you ever market tested youth smokers? Why?
7. what is the lowest age reported on market reports segmented for
age?
8. Have you ever attempted to persuade youths not to smoke?
Suqqested Response
B&W maintains a strict policy against promoting cigarettes to
persons under 21 years of age. The purpose of Brown & Williamson's
advertislng is to establish brand loyalty, no~ to attract new
smokers, whatever their ages. B&W b~lieves smoking is an adult
custom. The decision to smoke should be a choice for the individual
and that choice should be made only by infcr~ed adults.
As-_a result, B&W's advertisements display no~odels under
the age of ~5 years of age and use no celebrities or sports figures.
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B&W has V0~9_.ntarily complied with the provisions of the Cigarette
Advertisin~ ~od~ which prohibits advertising in college
publications." 8&W has als0 taken steps to avoid promoting its
products in f~-rums where children may be exposed to the
advertisements, such as theatres.
D. Brown & Will£amsoo's Aw~eness o~ the Allege~ Risks of Smokino
Under Texas law, a manufacturer has a legal obligation to test
its products and to be aware of any risks associated with their use
in order to warn its consumers of those risks. A manufacturer is
also deemed to be aware of (and obligated to warn its consumers
about) any risks which an expert with "state of the art" knowledge
in the smoking and health field would have discowered in his
research and testing of cigarettes.
Discovery concerning 8&W's awareness of the alleged risks
of smoking is essential to plaintiffs' claims that B&W failed to
adequately warn its smokers about those risks. Is determ£niRg
whether B&W adequately warned its consumers of the alleged risks of
smoking, plaintiffs will question the representative about research
conducted or funded by B&W in the smoking and health field and about
B~W's efforts to acquire "state of the art" knowledge by gathering,
maintaining, and reviewing the scientific and medical literature on
the smoking and health issue.
various reference materials have beer complied to assist
in the answering of questions concerning B&W's research efforts.
Included in ~hese reference documents are chronologies on evidence
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in the lite~rature associating smoking with disease; chronologies of
B&W's sm6kin~ a,d health research; chronologies of smoking and
health researCh funded by B&W and BAT; and chronologies of B&W's
efforts to st~ abreast of the literature on smoking and health.
These reference materials should be reviewed as necessary in
preparation for responding to questions in this area.
I. Background Information on the Brown & Williamson
Research and ~veloDment Department
Plaintiffs' inquiry about S&W's smoking and health
research will initially concer, the history, size, and structure of
B&W's research and development department. Plaintiffs will seek
background information abo~t the qualifications of the research and
development department's director and staff and about the director0s
duties and powers as department head.
Plaintiffs are particularly interested in the relationship
of the research and development department with management, with the
legal department, and with the advertising and marketing department.
Specifically, plaintiffs will inquire whether management and the
legal department placed any direct or indirect constraints on the
selection of research projects or the publication of the
department's research results. As a result, B&W's policy on the
publication of research results will be explored in depth. Also,
plaintiffs are interested in whether there was a free flow of
information between the research and development department and the
marketimg.and advertising department. These questions are designed
to determine Whether B&W had the adequate intracompany communication
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necessary.re enable its employees to fulfill B&W's legal obligation
to keep £h~ ~ubiic adequately informed about research findings
concerning th6 alleged risks of smoking.
Plaintiffs have also shown an interest in learning about
presentations made by members of the B&W research department at
various industry research conferences. Plaintiffs may also ask
about conferences conducted solely among B&W and/or BAT research and
development personnel. Is this area, plaintiffs will attempt to
discover if there was any debate at such conferences by tobacco
company research personnel concerning the industry's denial of
causal relationship between smoking and disease. A chronology of
BAT Group conferences has been compiled and should be reviewed if
necessary.
Plaintiffs will also attempt to discover B&W's annual
expenditures for research in the smoking and health area. When
discovered, plaintiffs will compare the annual research expenditure
to the annual advertising expenditure in an attempt to show that B&W
was more interested in profits than product safety.
Possible Ouestions
I. How is B&W fulfilling its research commitment on the smoking
and health issue?
2. When was B&W's research and development department established?
3. where is 8&W's research and development department located?
4. whem did 8&W begin research on the smoking and health issue?
5. How large is B&W's research and development department?
Mow is the depart~e,t broken down (i.e., product development,
smoking a~4 health research, etc.)?
7. Who is the director of research?
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8. WhatnOts the director's qualifications?
9. Mow-a~eresearch projects selected?
What rol~ did management play in the selection of research
projects?
II.
12.
13.
14.
15.
16.
17.
Wha~T~ did the legal department play in the selection of
research projects?
How was management kept informed of research developments?
Were research results routinely or formally presented to
management? How often did these presentations occur? What was
management's response?
How was the legal department kept informed of research
developments in the smoking and health field?
How was the advertising department kept informed of research
developments in the smoking and health field?
How were other employees kept informed of developments in the
smoking and health field?
Were conferences held among scientists of the various tobacco
companies to share research findings on the smoking and health
issue?
18.
Were forums held to allow B&W employees to voice their opinions
on the smoking and health issue?
19. What is B&W's policy on publication of research on smoking and
health?
20. what role did the legal department play in the distribution and
publication of research findings?
21.
22.
Name specific articles on the smoking and health issue authored
by B&W employees which have been published.
What is B&W'S annual expenditure on smoking and health
research?
23. How does this compare with B&W's annual expenditure on
advertising?
The Nature o£ Smoking and Health Research
.Conducted by Brown & williamso~
Plai~n~iffe have alleged that B&W and the other cigarette
manufacturers failed to conduct the proper research in the smoking
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and health=field. They contend that research conducted at B&W and
other to~c~ ~ompanies was heavily focused on product development
{and profits)~rather than on the health consequences of smoking (and
product safety-). In order to support these allegations, plaintiffs
will attempt to identify specific areas of smoking and health
research conducted by the B&W research and development department.
Reference to the chronology of 8town & Williamson smoking and health
research will aid £n preparation of this testimony.
a. Animal Testing
Plaintiffs will rely on various toxicity tests performed
on animals to demonstrate the alleged causal relationship between
smoking and disease. The tobacco industry has attacked these
studies claiming that the results of tests performed on animals are
not translatable to humans. Plaintiffs will attempt to attack this
position by attempting to show that the industry conducted anima|
testing itself and modified its products as the result of th~se
tests.
~n a related area, plaintiffs may inquire about the
Delaney/~nendment. The Delaney/~endment prohibits the marketing of
any new product which has been shown to produce any cancer in
toxicity studies conducted on animals. Some of the tobacco
companies unsuccessfully opposed the enactment of the Pelaney
Amendment through testimony in Congressional hearings.
Possible Questions
I. Has B&W ever conducted or funded animal testing in the smoking
and--health field? When?
2, What type 6f animal testing did B&W conduct or fund?
Inhalation studies? Mouse skin painting?
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3. Have ~sults from these animal tests ever shown that
smo~'.1~g~c~uses or may cause chronic disease in animals?
were theme results published?
5. Has B&W ever tried to replicate animal testing which
has show,'that smoking causes or is associated with
ch_.r~isease in animals?
6. Did B&W attempt to replicate the Auerbach "smoking beagles"
studies? Why?
7. How did B&W respond to the "smoking beagles" studies?
8. Has B&W discontinued its animal testing? When? why?
9. Isn't animal testing an accepted method of experimentation
on foods, drugs, pesticides, and additives?
I0. what should a reasonable scientist do if he discovers that
a product causes disease in animal testing?
If. Would any animal model be acceptable for smoking ~nd health
research?
12. Did B&W oppose the Delaney Amendment? Why?
b. Fractlonel~zatlon
Fractional£zation is the isolation and identification of
the various components in cigarette smoke. Plaintiffs will attempt
to determine whether B&W has conducted fractionalization to identify
any established or suspected carcinogen, tumor initiator, or tumor
promoter in cigarette smoke. If these studies did identify such
substances in ci~aEette smoke, plaintiffs will inquire about B&W's
response to such studies. Specific substances which the
representative may be questioned about include benzopyrene, arsenic,
polonium, nitrosamlnes, nickel compounds, and carbon monoxide.
Possible Questio~
1. Has B&W ~nducted fractionalization studies?
2. When didthese fractionalization studies begin?
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3. Did tLeSe studies identify the presence of any established or
susp~C~d~carcinogens, cocarcinogens, tumor initiators, or
tu~r promoters in cigarette smoke? Which substances?
4. How did ~&W respond to the identification of these substances
i~ clgar.e~te smoke?
5. Ho~were the results of these studies used? Were they
published? Circulated to management? Given to other
departments at B&W?
6. Does B&W have specifications for particular components in
cigarette smoke?
7. who established these specificatio,s? How weze the
specification levels chosen?
8. Is it B&W's policy to keep the levels of allegedly hazardous
substances as low as possible within acceptable flavor and
taste ranges?
c. Filtrat£o~ studies
Plaintiffs will attempt to discover if B&W conducted
studies to determine if filters could eliminate reported or
suspected carcinogens, cocarcinogens, tumor initiators, or tumor
promoters in c£gareute smoke which had been identified in
fractionallzation studies. Plaintiffs will attempt to demonstrate
that the development and marketing of low tar/low nicotine and
filter cigarettes was a tacit admission by B&W that its cigarettes
contain dangerous substances. Plaintiffs' discovery in this area
may focus upon any attempts by B&W to produce a "safer" cigarette
(such as the palladium filter project at Liggett) or upon attempts
to produce a cigarette which would not be subject to criticisms made
by anti-smoking groups. Sensitive subjects within this area would
include Project Rio.
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~ossible .Q~estio~
Wh~n-~i~ B&W first market filter cigarettes?
2. Why were~_ filter cigarettes marketed?
3. Didn't ~ introduce filters because of health concerns?
4. ~o' B&w~s filters remove suspected dlsease-causing agents
(including tar, carbon monoxide, and nicotine, and phenols)
from cigarette smoke?
5. Why did R&W want to remove these substances?
6. Who makes the filters for B&W cigarettes?
7. Does B&W use different filters for different cigarettes? Why?
8. Does B&W market nonfilter cigarettes? Why?
9. Does B&W advertise nonfilter cigarettes? Why?
I0. When was the last time B&W introduced a successful nonfilter
cigarette?
II. Are nonfilter cigarettes just as safe as filter
cigarettes?
12. Aren't health concerns the reason filter cigarettes are more
successful than nonfilters?
13. Has B&W ever attempted to manufacture a "safer" cigarette?
14. When did B&W learn of the "palladium" filter?
15. Did B&W ever attempt to construct and test a palladium
filter?
16. What was B&W's response to the "palladium" filter?
17. Did B&W ever modify its cigarettes in response to allegations
by anti-smoking groups? When?
Sua~ested Response
B&W and the other cigarette maRufacturers have produced
filtered~ low tar, and low nicotine cigarettes only in response to
consumer demand for those products. Sales of these cigarettes have
rapidly become a significant portion of the total cigarette market.
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This
rapi~-_-shift shows B&W's response to their customer's changing
preferenc~ for these produces. ~The demand for such products Is but
another aspect of today's consumer's preference for ~lighter"
product~e._~ "light" beer, wine cooler, "light" foods, etc.).
d. Additive Testing
Plaintiffs have shown special interest in the testing of
additives used in the manufacture of cigarettes for several reasons.
First, evidence that the cigarette companies added substances with
unknown or suspected toxic properties withou~ prior testing would
support plaintiffs' negligent testing and marketing and punitive
damages claims. AlSo, the "adulteration" of "good tobacco" with
additives during their manufacture may support plaintiffs' claim
that the exemption from strict liability for "good tobacco" under
Comment i of $ 402 A of the Restatement ($econd].O~ Torts should not
apply to cigarettes with additives. The a11eged additives which
plaintiffs are interested in to support such claims include
coumarin, eugenol, cocoa, croton oil, glycerol, and asbestos.
Documents reviewed during the Corporate Conduct Project
suggested that B&W relied on BAT for the bulk of its additive
testi~g. In recent years, the documents suggest that B&W may also
have employed outside consultants or toxicologists to test its
additives. Discovery concerning B&W's early efforts in additive
testing may focus on this extracompany research.
-B&W has had an Additive Guidance Panel made up of
personnel which has approved the use of additives in its cigarettes
since the early 1980"s. BAT has had an Additive Guidance Panel for
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many years~<prior to that. The policy which B&W's Additive Guidance
Pan@l em~fb)' £n approving additives for S&W's curre.t cigarettes
is$
To be used as a casing or flavoring in a,y of B&W
:TC~-garette products, an ingredient shall meet one of the
-following criteria=
I)
2)
the ingredient
a) has been used in cigarettes for many years; or
b) is found in tobacco or tobacco smoke, and its
additives to cigarettes is deemed reasonable
by the Additives Guidance Panel;
the ingredient in GRAS (generally regarded as safe)
as defined by at least one of the following
authorltiesz
3)
a) Title 21 of the Code of Federal Regulations; o~
b) Flavor and E~tract Manufacturers AssOciation
the ingredient has been reviewed by certified
toxicologists or other appropriate professionals
found its addition to cigarettes to be reasonable.
Plaintiffs will attempt to discover any breaches of this company
policy to support their claims of negligent ~esting and marketing.
Possible O~estions
i. How does B&W guarantee the safety of any additives used in
its products?
2. Who tests the additives used in B&W cigarettes?
3. How long has this testing procedure been in effect?
4. Has the testing of additives ever shown that
animals exposed to any additive develop chronic disease?
5. How is management kept informed of the safety of
additives?
6. Who make the final approval of the use of an additive in
B&W cigarettes? What are their qualifications to make such a
decision~
7. What role ~oes management play in approval of additives?
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8. Have.~nM additives ever been removed from B&W cigarettes
f0~a£ety reasons? When?
9. Do B&W c~garettes contain coumarin? Eugenol? Croton Oil?
Glycerol7 Cocoa? Asbestos?
I0. HaM~-&~eae materials been specifically tested to determine
th~ ~afety for use in cigarettes?
3. Smoking and Health Research Conducted for Brown
& Williamson by Others
B&W and BAT entered into research contracts with several
independent laboratories, including the Battelle Institute in
Frankfurt (e._~, the JANUS and HILTON series) and A. D. Little
Laboratories (~_=g~, the cilia transport test) for research projects
in the smoking and health field. B&W also supported smoking and
health research by providing grants to various research emtitieso A
complete listing of these studies is found in the chronology of B&W
funded projects. Plaintiffs are interested in whether any of these
projects yielded results contrary to B&W's position on smoking and
health, whether B&W ever published any of these results, or whether
B&W responded in any way to such studies.
Possible Ouestions
Has B&W ever contracted for research in the smoking and
health field with an independent research laboratory?
2. With whom? When? What was the subject of this research?
3. How was the laboratory selected?
4. Why did B&W contract for outside research? Because its own
research facilities were inadequate?
5. Has this independent research ever shown that smoking causes
or IS associated with disease?
6. Were the~e results published? Why?
7. Has B&W ever funded research in the smoking and health field
-by an independent laboratory other than through CTR?
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8. Wit~~h~m?. when? what was the subject of this research?
9. How was .~he laboratory selected?
i0. Has this__funded research ever shown that sn~oking causes or
is associated with chronic disease?
11. Were-these results published? Why?
4. Brown & Williamson's Efforts to Stay Abreast of the
Smokinq and Health Rgsearch
Plaintiffs are particularly interested in how B&W
monitored and responded to the scientific literature on smoking and
health. Interviews with B&W personnel indicate that during certain
periods of time, one employee was in charge of gathering,
maintaining, reviewing, and summarizing the literature on the
smoking and health issue and preparing a newsletter on this topic
for distribution so that other B&W employees could stay abreast of
the literature in this area. B&W also subscribed to at least one
abstracting service which was responsible for keeping certain B&W
employees informed of significant developments in this field.
Plaintiffs will attempt to determine how B&W utilized this collected
information to inform its employees of these developments.
Possible Questions
I. What B&W employee is in charge of gathering, maintalni,g, and
reviewing smoking and health literature?
2. What sources of information does B&W monitor?
How is management kept informed of developments in the
scientific literature?
4. How are other personnel kept informed of developments in the
scientific literature?
5. Is this material routed? To whom?
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