Tobacco Products Liability Project
Public Statements of AB Concerning Tobacco
Abstract
Document contains a master list and text for all of the major press releases relating to American Tobacco Company from 1960 to 1983. Includes Annual Reports, press releases featuring recent industry-sponsored research, such as "Heavy Smokers and Low Mortality" (1962), public statements made by industry executives, and stockholder meeting statements.
Fields
- Named Organization
- The Tobacco Institute
- American Brands
- New York Times
- CTR
- Tobacco Industry Research Committee (TIRC)
- Scientific Advisory Board (SAB)
- Named Person
- Cohen, Jacob
- Hahn, Paul M.
- Heimann, R. K.
- Walker, Robert B.
- Hanmer, H. R.
- Gray, Bowman
- Weaver
- Cullman, Joseph P. III
- Hockett, Robert C.
- Allen, George V.
- Jones, John Wayne
- Harlow, S.
- Type
- Report
- Date Loaded
- 08 Jan 2003
Page count mismatch (files 256, split 53)
Document Images
Public Statements of AB
Concerning Tobacco
Summary of Table of Contents
Volume 1
Includes Documents Dated
10/20/53
through
4/18/60
* Volume 2
Includes Documents Dated
End of 1960
through
End of 1971
Volume 3
Includes Documents Dated
1/25/72
through
5/12/83
Volume 4
Includes
Exhibits A through G
* Indicates vol~ne
cDntained inside.
282004129
Subject to Claims of Privilege and Confidentiality:
Produced Pursuant to Court Orders in State of Minnesota, et al. v. Philip Morris, et al.

51.
52.
53.
54.
56.
58.
59.
60.
PUBLIC STATEMENTS OF AB
CO~CER~I~ ~OBACCO
MASTER LIST - CHRONOLOGICAL
VOLUHE 2
1960 Annual Report .........................
1961 Annual Report .........................
"Heavy Smokers an~ Low Mortality,"
Jacob Cohen, R.K. ~eimann (3/62}
[A copy of this document in its
entirety is included as Exhibit
to this report] ..........................
press Release "Heavy-Smoking Group
Shows Longer than Average Life
Span" (3/5/62) ...........................
A Summary of Biologic Research on
Tobacco Supported by AT (4/62)
[A copy of this document is in-
cluded as Exhibit C to this report] ......
Press Release, "Very Difficult to Refute," (4/9/62) ........................
Press-Release [Untitled] 5/4/62 ............
Press Release, "Relaxation by the Pack" Paul M. ~ahn (12/6/62) .............
1962 Annual Raport .........................
Press Release= Statement to Security
Anaivsts, R.K. Heimann (5/4/63} ..........
Press Releases "Headline Eunting wit~
Statistics," R.K. Reimann (6/4/63} ....... •
P~ess Release [Untitled] 6/26/63 ...........
Statement made by Robert B. Walker (7/I0/63) ................................
236
236
237
244
246
246
248
249
250
25~
254
267
267
2820041.30
282004130
Subject to Claims of Privilege and Confidentiality:
Produced Pursuant to Court Orders in State of Minnesota, et al. v. Philip Morris, et al.

63.
Press Release: AB, 10/3/63 ................
Press Release: "Another Record
Cigarette Year," Robert B.
Walker (12/12/63) ........................
1963 Annual Report .........................
Press Release: "American Tobacco
Announces First Cigarette With
'Tar' and Nicotine Data on Package"
(I/6/64}: ................................
65.
Press Release: "American Tobacco
Offers AMA Basic Research Data"
(2/18/64). ......................... • .. ..
66.
Press Release: "American Tobacco
Scientist Discloses Facts Behind
Tareyton Filter," Dr. H.R. Hanmer
(3/12/64) ...............................
67.
Annual Meeting of Stockhol~ers-1964-
Statement of Robert B. Walker
(4/i/64) ................................
68. Press Release~ "Carlton Changes 'Tar'-
Nicotine Test Data," R.B. Walker
(5/15/64) ...............................
69. House Hearings: Cigarette Labeling and
Advertising Committee of Xnterstate
and Foreign Commerce, statement of
Bowman Gray (~/25/64) ....................
70. Press Release: =Cigarettes Review and
Forecast," Walker/Jones .(12/3/64) ........
71.
Press Release: "AT Removes Data on
'Tar' and Nicotine from Carlton and
Montclalr Packages," R.B. Walker-
John Wayne Jones (12/64) .................
72. 1964 Annual Report .........................
268
270
2";2
273 ( .
~!.:[ .
275
276
278
281
282
295
297
298
2820041.31.
282004131
Subject to Claims of Privilege and Confidentiality:
Produced Pursuant to Court Orders in State of Minnesota, et aL v. Philip Morris, et al.

73.
Senate Hearings -- Cigarette Labeling
and Advertising, Committee on ~nter-
state and Foreign Commerce, Statement
of Robert C. Hockett (3 or 4/65) .........
74. Senate Hearings -- Cigarette Labeling
and Advertls|ng Committee on Commerce,
Statement of George V. Allen (3 or
4/65) ....................................
75. Senate Rearings -- Cigarette Labeling and
Advertising Committee on Commerce,
Statement of BoW~Sn Gray (3 or 4/65) .....
76.
77.
78.
79.
80.
~etsko Letter to Magnuson (4/6/65) .........
Press Release, "Increased First Quarter
Sales and Income Forecast by Walker
of AB," R.B. Walker - John Wayne
Jones [4/7/65) ...........................
Press Releases "American Tobacco Co.
Review of Outlook," Walker/Laric
(12/6/65) ................................
Senate Hearings -- Cigarette Labeling
and Advertising Committee on Commerce,
Statement of CTR-USA (1965).
[A copy of this document is included
as Exhibit P to this report] .............
Rouse Hearings -- Cig. Lab. & Adv. --
Comm. on Interstate & Foreign Commerce,
statement o~ Bowman Gray (1965) ..........
81. 1965 Annual Report .........................
82. Press Release, Letter to FTC, Edward S. Rarlow [7/1/66) .......................
83.
84.
Press Release: Walker/Laric (8/30/66) ...... .
1966 Annual Report .........................
306
314
325
326
328
329
336
337-
340
341
2 2004t32
282004132
Subject to Claims of Privilege and Confidentiality:
Produced Pursuant to Court Orders in State of Minnesota, et al. v. Philip Morris, et al.

85.
86.
Press Release, "AT Refutes Anti Cigarette
Charges," Paul 5ar[c, Robert B. Walker
(4/20/67 [?]) ............................
Press Release "American Tobacco Cleared
by Federal Jury in Tobacco Case,"
Walker (6/6/67} ..........................
87.
Testimony of Robert K. Heimann in Za@urskl v. A.~.T (6/7/67) ..................
88.
Trial Testimony of Virgil Hagen in ~ag~rski (6/7/67) ........................
89. Press Release: [Untitled] (7/31/67) ......
90.
Press Release~ "American Tobacco
Introduces 'Fifty-Fifty' Cigarettes"
(10/2/67) ...............................
91. "AB'S Rev[e and Outlook," R.B. Walker
(12/15/67) ..............................
92. 1967 Annual Report ........................
93. Press Release, Walker/Laric
(5/7/58) ................................
94. Press Release "Year End Review," R.B.
Walker (12/10/68) .......................
95. 1968 Annual Report ........................
96.
97.
Answers to Interrogatories in Weaver v. AT (4/9/69) ..........................
Brochure: "The Cigarette Controversy
Eight OueSt[ons and Answers" (Approx.
4/30/69) ................................
98. Press Release: {5/7/69) ...................
99.
Senate Hearings -- Cigarette Advertising
& Labeling Consumer Subcommittee,
Sta£ement of Joseph P. Cullman, II~
(7/26/69} ...............................
~2
346
347
359
360
362
365
368
369
372
402
iv
282004133
Subject to Claims of Privilege and Confidentiality:
Produced Pursuant to Court Orders in State of Minnesota, et al. v. Philip Morris, et al.

I00. Advertisement: "Why we're dropping The
New York Times" (9/4/69) ................
iOl. Press Release: [Untitled] (11/13/69) .....
102.
Rouse ~earings - Cigarette Labeling
an~ Advertising Committee on Inter-
state ana Foreign Commerce, State-
ment of Joseph P. Cullmsn,
{1969) ..................................
I03. 1969 Annual Report ........................
104. 1970 Annual Report ........................
105. 1970 IO-K .................................
106.
Press Release: "Address by R.K. Helmann
at Annual Meeting of Stockholders,"
(5/5/71) ................................
107.
Press Release= "AB Estimates Nontobacco
Business Approaching $8~0 Million in
1971," Walker/~e imann {5/5/71) .........
108. 1971 10-K .................................
429
432
468
469
470
471
478
483
282004134
282004134
Subject to Claims of Privilege and Confidentiality:
Produced Pursuant to Court Orders in State of Minnesota, et al. v. Philip Morris, et al.

48. 1960 ~nnua~ ~e~ort
The Tobacco Institute, Inc. represents you~ Company and
other tobacco manufacture:s in creating b~.tter knowledqe
and understanding of tobacco among the general pubZic.
On December l, 1960, Mr. George V. Allen assumed the
Presidency of The Tobacco Institute. ~r. A11en resigned
last year from government service after a distinguished
thirty-year career as ~m~assa~or to various count:ies,
as Assistant Secretary of State fo~ Public ~ffairs, and
as Director of the ~nlted States ~nformation Agency.
A native of Durham, North Carolina, Mr. Allen was reared
in the tobacco country an~ has had first-han~ expe~ience
in OUr industry.
49.
Your Company continues to support the scientific program
Of the Tobacco Industry Research Committee, now in its
eighth year. Since its inception, hhe T.I.R.C. has
appropriated about $4 ailllon ~or objective research
in the area of smoking and health, this research being
performed by independent sclentists with no obligation
to the industry other than to pursue the ~acts and publLsh
them. The research program is administetea by a Scien-
tific Advisory Board whose me~be~s are not connected
with the tobacco Industry.
Last year in a joint repOEt to the T.Z.R.C., the Scien-
tific AdViSOE~ Board stated in part~
". . . perhaps the mosf slgn~fican~ development
has been the general recognitfon that we do not
yet have the answers~ that an association between
the extent of tobacco use and the incidence of
lung cancer ~oes not prove a causal relationship
. . 12-13 __
~961 Annual Report
Smoking and Health
Your Company continues to support objective and inde-
pendent research in this ~ield through the Tobacco In-
dustry Research Committee. Since its formation in 1954,
236
28 004:1.35
282004135

T.I.R.C. has appropriated $5,450,000 for research grants
in hospitals, medical schools and research institutions
throughout the country.
Recently the Chairman of the Tobacco I.~ustry Research
Committee stated that:
"In the last eight years, the cigarette hypotheses
have been subjected to clinical and laboratory tests
throughout the world. Today, while the hypotheses
are still alive, they rest almost wholly on assoc[-
atlons derived from statistical studies that did
not give comparable consideration to other factors.
These other factors have been the subject of a
growing number of studies in recent years and good
progress is bei.g reported. Tobacco use is still
under study, by T.Z.R.C. and othe=s, but the chemical
and laboratory experiments have railed to explain
the statistical associations." 12-13
50. "Heavy smokers and Low Mortality", Jacob Cohen, R.K.
Heimann (3/62):
[A copy of this document in its entirety [s included
as Exhibit B to this report.]
Comment
The health history of this population of heavy
smoking tobacco company employees tends to disprove
the hypothesis that cigarette smoking causes higher
mortality from all causes, from cancer, from lung
cancer, or from heart disease. This interpretation
is strenghtened by the following data of observation:
The substantial degree to which the studied
population's cigarette consumption exceeds the
national average~ ~n the percentage smokin~
more than 20 cigarettes daily, the Finkner
study group recorded the ratio as 2:1 or more
in every subgroup and in virtually every age
group. In view of the population's vocational
interest in the product it manufactures, and
the provision of a free package Of cigarettes
23"/
28;2004136
282004136
Subject to Claims of Privilege and Confidentiality:
Produced Pursuant to Court Orders in State of Minnesota, et al. v. Philip Morris, et al_

each working day, this characteristic of the
g~OUp studied is not astonishing.
2. The unusually stable nature of this employee
group, as indicated under "Characteristics o[
the ~opulation" above: Stability of the-popu-
lation for purposes of these studies is also
insured by the fact that employees on leave,
retired for disability, or retired for age,
continue to be covered under the group insur-
ance plan. These employees or former employees
were included on the July i rosters used to
compute expected deaths; and actual deaths
among them were reported by the Metropolitan
Life ~nsurance Company.
3. The extended nature of the aortality rese~6ch,
covering a continuous time span of 14-1/4 years.
4. The consistently lower than average mortality
of the studied population for each of the three
mortality studies {Table
5. The consistently of the degree to which this
mortality for the entire I~-i/4 year period
lower than the national rat~, as between the
various causes of deaths [Table II, Column
'Other Statistical Studies
A number o[ studies, of which those of DOll-Sill
and ~ammond-Eorn are representative, have yiel~ed a sta-
tistica~ association in individuals between cigarette
smoking and higher mortality rates. Othe~ studies, in-
cluding Eastcott, Dean and the present study, have shown
no such association. A number of distinctions ma~ be
noted in connection with the diametric opposition between
the results of the two groups of studies.
Statistical association studies of the Hammond-Horn,
Doll-Hill type compute expected deaths on the basis-of
mortality rates shown ~y professed nonsmokers. The
pro~essed ~o~s~oker is take~ as the norm or "average"
against which various types of smokers are Compared.
This raises two questions: (i) whether those smokers
who manifest hi~her mortality rates do so as a direct
resu~ of the effects of smoking, or whether the smoking
habits of some of these higher-mortality smokers
238
2b12004t37
282004137
Subject to Claims of Privilege and Confidentiality:
Produced Pursuant to Court Orders in State of Minnesota, et al. v. Philip Morris, et sl_

diagnostic of other factors that predispose to shorter
llfe, and (2) whether the proEessed nonsmoker with
low mortality rate can be taken as a norm.
The former question cannot be answered from the
statistics themselves, since this would require that
all relevant or predisposing factors other than smoking
be held constant. No attempt was made in the Doll-Will,
Hammond-Horn, or their counterpart studies to dO this,
since all relevant factors affecting mortality and/or
cancer mortality are not known, and since some of the
Suspected factors -- previous medical history, genotypic
differences, constitutional predisposition, exposure
to various environmental agents, "rate of living," the
"stress" factor, etc. -- are difficult if not impossible
tO reduce to mathematical terms, even if they could be
gathered for populations large enough for statistical
study.
that
Touching on the latter questioa, Berkson* has noted
~i~ht persons who are nonsmokers, or relatively
smokers, are of a constitutional type that
is biologically disposed to self-protective habits.
t-exth is not implausible that they should be,
average, relatively longevous, and this im-
on
plies that the death rates generally in this segment
of the pop~latlcn will be relatively low.
The extent of this difference between death ~ates
of professed nonsmokers and average U.S. oltlzens was
indicated by Hammond-Horn, who computed mortality rates
of 777, 1,253, 1,781, and 3,280 per I00,0~0 for nonsmoking
white males in their 50-54, 55-59, 60-64, and 65-69 age
groups, compared with rates of 1,439, 2,210, 3,402, and
4,895 per 100,000 for white males of the same age groups
in the general ~opulation. These mortality differences
between the professed nonsmoker and the "average" white
male reported by Hammond-Horn were great -- 85%, 76%~
81% and 49%. Should Berkson's characterization of noh-
s~okers be correct even for a numSer of persons in that
category, the Sammond-~orn interpretation that cigarette
smokers incur "excess" mortality rates becomes meaningless.
That is, the association their data showed reflects only
the choice of an abnormally longevous g~oup as a criterion
of what is "normal." The same would be true of a n~mber
239
ZSZOO41~S
282004138
Subject to Claims of Privilege and Confidentiality:
Produced Pursuant to Court Orders in State of Minnesota, et al. v. Philip Morris, et at=
