Tobacco Documents Online

June 8, 1967 Statement - Cig~rettes and HeaZth (First Draft) The American Indian Tam first to enjoy tobacco, often in a ceremonial or symbolic context. History deem not reflect that health considerations entered into the ptctdre at all. He considered smoking an aid to the spirit, not the body. People smoke nov for the same reason the Indian did - it gives satis- faction. We believe ctglrettes made in the U. S. are vorld favorites because they give the most satisfactios. We, there- fore, look to our customers for guidance In making cigarettes for them. Jfany consu~ere prefer cigarettes vith filter ends and in this they are doubtless influenced by the widely publicized of some researchers that more smokers th~n non-smokers turn up with certain ailments.. It i8 significant, hoverer, that despite ~considerable urging cigarette smokers have not flocked to pipes "or cigars, big or little. 'They continue to like cigarettes. "Because o~ the health concern on ~he part ot cigarette a large mount of ~oney is devoted by Brown & Wtlllamso, to h~ve ~ound nothing~ ~r ~s anyone else t~t ~ ~ of. appears on restorable authority that the few 8~kera who become ill ~uld ~ve done so whether or not ~hey sacked. Per~ ~e people ~ ~e p~ne to illness should not smoke ot~rettes. - Certainly anyone advised by his ph~iciau not to s~ke should not, ~ust as a ~n ~tth an ulcer should not ~ink coffee. On the other hand, the American coffee break will- not . be legislated away simply because so~e people are unable' to drink coffee. Consumer fears ~ased on pseudo scientific --'.".~,.~ charges against nicotine, tar, phenol, etc., have led to : ".'i. ~ •:,.. ..: .: .'L_." ~ ..?./.: -..-. ." ._;::.~ .. - efforts to eliminate or filter these elements without detracti ~ : n from th~ pkamu.re, ot smoking, greys & Wllltauson vii1 continue ::~,...~..~ • ~.:.-...~.- to try to sake • Sinks eigerette if thin lm vbat the consumer . ..~ ~.....' ~ " ~ntm, but no sctent£fic evidence, indicates that normally ... " • .. healthy, strong people require a Sanka cigarette. And if the • • pendulum Of consider preference comes back, so rill the volume o~ plat, end cigarettes. The policy of Brovn & Williaueon is to give maximum pleasure and, if possible, at the same time eli=tnate or reduce the elements in cigarettes which some believe constitute health hazards. 282001857 Subject to Claims of P~i~ilege and Confidentiality: Produced Pursuant to Court Orders in State of Minnesota, et al. v. Philip Morris, et al.