Tobacco Documents Online

~, ' ~une 8. 1967 : lip + j l'Yom Company State.cut - Clmarettes and Health The attached filet d~aft of my statement in response to JNR's note of 5/12/67 /m based on s~e bias mhlch ~ ~uld l~ke to set out here. :: who have becone 111 would have done so whether they smoked ",., • ': " Or not. -. . ." .... .. :-2".. .";"..,:~ ...'" .. ..,... ..... the "y.. " " ..... .... "--- To avoid but" policy 8~ould reflect and ~J ! see it, the need for a policy statement on ctprettes and health stems from the findings of researchers, accepted by the Zovernaent as ~vtn8 health =t~tc~ce, that a larKe~ n~be~ • s~k~s t~n up with ea~, etc., than do non-smears. tobacco t~try's anger, I'n afraid, basically ta~= a • " but" tone. Yes, but thee is no scientific evidence of ~uualtty • ,~tveen cl~rette smoktnZ and any dtge~e. • " resultlng In charges a~1~t ci~rette~ ue based on • and unsc~nti~Ic ~thods. Thee 18 a~o a denial - vhlch hollers flies ~ the face of co,on und~ntandin~ ot ~di~l history and study - that anlaal ox~rluent8 are u~ellablo pr~t of t~ effects of tobacco on hu~n ~Inls. ~o public is not such ~rsuaded by loud p~otestatlOna a~ut causal~ty. It sounds llke the ~nd~try In desperation at~p~g to u8e an ~Istotellan supertech~Icallty. ~usallty I~ a valid. ~nt, but It suet ~ sluply atat~: • 'It appears on res~t~l~ t~th~ity ~hat"those fee's~kers l" I " respond to consumers, not to the p~eudo scientLfic reports. It • " must not be couched in terms of "piny it mate." That ~ould mako~ i It appear that the Coms~ny has doubts about the outcome of the ' search tot hazardous elements in cigarettes. Xn truth, consuae~¢~ "preference has dlotatod filters and additives, and if th~ peril ~Ul~'m come's back so w411 plaln end clguettes. As an underlylng theuo for the statement, I have chosen the following. 8moklnK Is okay for 8t~onK, ~althy ~oplo, ~ybo not tot illness prone ~ople (~dy lfbs to think o~ h~olt as weak). It oee~ to me that B&W ~y ~.cedo anyone, a~ed bF his phage/an not ~ 8~ke, ~ncedo him as.a custo~r and as . ".. , ,. ,..~:.." .... ., - .... ; . .~ .. . 282001 855 Subject to Claims of Privilege and Confidentiality: Produced Pursuant to Court Orders in State of Minnesota, et al. v. Philip Morris, et al.

~uch a policy statement will h~ve no adverse effect on Company position in the event of cancer litl~tion. In fact, the since the '~'m. coupled with t~ ~rning which nov spears on t~ ~c~se ~ides s strong defense. ~uses of action b~ed on ne~lisence or ~rranties are susceptible to t~ defense of contribu~ry ~sli~nce or assumption of risk. Also, 8~W health research, albeit dictated by cons~er considerations, ts ~lpful on the q~stton of due care in t~ ~nufscture ot tobacco products. 282001856 Subject t~"~i~im~ 0fPrivilege and Confidentiality: Produced Pursuant to Court Orders in State of Minnesota, et al. v. Philip Morris, et al.