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Tobacco Products Liability Project

Industry Response to Cigarette/Health Controversy

Date: 04 Feb 1976
Length: 8 pages
170042567-170042574
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Abstract

Outlines the history of the interaction between tobacco companies and government agencies. Describes the role of the Tobacco Insitute and the Council for Tobacco Research in research favorable to the tobacco industry, the "tar derby" of the 1950s, how the FTC comes to be involved in tobacco regulation, the making and impact of the 1964 Surgeon General's Report, and the background of he Cigarette Labelling and Advertising Act and how the tobacco industry benefitted from the Act. Also describes other agency actions and the role of the Congress as well as the position taken by different industry groups. Concludes by noting how the industry has benefitted from efforts to regulate cigarette advertising.

User-Contributed Notes

  1. Industry Activity--health claim Adverse Effects Industry Response Cigarette Design--filter design Tar--tar level Anti-smoking Advocacy Advertising Restriction Warning label Advertising medium--broadcast advertising Regulation--legislation --advertising restriction Government organization--Congress

Fields

Notes

rd

Type
Memorandum
Author
Pepples, Ernest, J.D. (BW General Counsel and Sr. VP)
Named Organization
Tobacco Institute (Industry Trade Association)
The purpose of the Institute was to defeat legislation unfavorable to the industry, put a positive spin on the tobacco industry, bolster the industry's credibility with legislators and the public, and help maintain the controversy over "the primary issue" (the health issue).
*Council for Tobacco Research-- U.S.A. Inc. CTR (Formerly Tobacco Industry Research Committee (TIRC))
Created and funded by the tobacco industry to award grants to study of the link between smoking and disease. Part of a four decade effort to cast doubt on the links between smoking and disease.
Federal Trade Commission (Enforcement agency for laws against deceptive advertising)
Enforces laws against false and deceptive advertising, including ads for tobacco products. Ensures proper display of health warnings in ads and on tobacco products;collects and reports to Congress information concerning cigarette and smokeless tobacco advertising, sales expenditures, and the tar, nicotine, and carbon monoxide content of cigarettes.
The Consumers Union
The Readers' Digest
Surgeon General of the United States Public Health Service (U.S. Federal government public health advocate)
The U.S. Surgeon General's office has found since 1964 that tobacco use causes disease in humans.
Grocery Manufacturers of America
Federal Communications Commission (U.S. government agency regulating TV, radio)
Enforced the Fairness Doctrine against the tobacco companies; required time be provided on TV, radio for anti-smoking commercials.
Federal Consumer Products Safety Commission
Harvard University Medical School
American Newspaper Publishers Association (ANPA)
Advertising Federation of America
Radio Advertising Bureau, Inc.
Named Person
Kintner, Earl
Plaintiff
Terry, Luther L. M.D. (Surgeon General, 61-65, U of Pennsylvania, Anti-Tobacco Expe)
Luther Terry was former Surgeon General of the United States Public Health Service from 1961 to 1965. Terry was emeritus professor of Research Medicine at the University of Pennsylvania School of Medicine in 1984 (E. Whelan 1984).
Kennedy, Senator Ted (U.S. Senator from MA)
U.S. Senator from Massachusetts, has advocated against tobacco and for public health.
Senator Hart
Date Loaded
08 Jan 2003

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Page 1: 170042567 Log in for more options!
~ve ta the deveIo~en~ ot Lunc ~nd heart d~eases. ~n ~, eve= Subject to Claims of Privilege and Confidentiality: - -- Produced Pursuant to Court Orders in Stat6 of Minnesota, et al. v. Philip Morris, et al.
Page 2: 170042567 Log in for more options!
ua~e ex~m~or~nar7 c1~A~. ~ere vu as '~r~enc e~or: ~o J~ped ~ over S~5 aLiI2~ ~ 19S2 ~o approx~=el"~ 51~0 sA!Itoa ~he ~ ~d ~he ¢i~e ~p~ies ~n 1960. ~e competition a pr~sstn¢ probL~.'" ~e ~erz ~nLon. hoverer. ~el: :hz: ~e end of ~e "Car derby" vu to ~Ue Ln~rT'S a~v~aCace and succeeded ~a eztr~c~cin~ L~elf f:~ ~e m~rr~ss~g ~os~:Loa Subjec~ to Claims of Privilege and Confidentiafity: - - Produced Pursuant to Court Orders In State ofMinnesota, et al. v. Philip Morris, et
Page 3: 170042567 Log in for more options!
1~64 The Flo~tn¢ ~rom c.Am reques~ ~ aa ~anouacemeac ~y ~e Sur~ Gener=l o~ C~e adv~so~ c~A~:ee. ~e T~UlC ~ C~e 19~4 Su=~n Gene~sA's . in C~e ~u~iAc adver~is~en~ ~sely s~zCe, OT ~Ive ere ~z~s4 ~pcessA~, .c~ ~ougnc ~Ren t~sC su¢~ adverting s~o~d ~ stop~ ~d ~C co=~ues ~.cal ~d socAxl ~r~e~ ca ~e ~Lnl public's unde~nd¢~ (3) ~ l~s a a~r~ ~o ~eaI~ ~ smo~g ot~er ~r~. Subject to Claims of Privilege and Confidentiality: - - Produced Pursuant to Court Orders in State of Minnesota, et al. v. Philip Morris, et al.
Page 4: 170042567 Log in for more options!
-4- ~onc~A:As, ~aa=~ ~pnys~, ~d O~eT O~eues. " " ~rd~ ~o avoAd dece~Aveues8 ~n ~ ;dve~~ or ~:~ :~e Subject to Claims of Privilege and Confidentiality: - - Produced Pursuant to Court Orders in St~tte of Minnesota, et al. v. Philip Morris, et al.
Page 5: 170042567 Log in for more options!
c~e FCC ~d ~C. ~ose ~encAes consequently u~e~ C~agress ~o ~e ac:toa Ln order approxcnes. ~e tobacco Lnd~C~ proposed re~laCAo~. , ~on~lc and ?o1£C1¢al pres~e~. For e~ple, by sC~tkln~ ~uC te:~, the ~ brou~: eno~o~ pu~lLcL~y ~d publLc gccen:~on Co repeacedl~ aC ~e cob=coo ~ad~=7 ~d ~te a g~ner~l~y c~re~CenAng Subject to Claims of Privilege and Confidentiality: - - Produced Pursuant to Court Orders in St~tte of Minnesota, et al. v. Philip Morris, et al.
Page 6: 170042567 Log in for more options!
Y :d 0 .S..4T 170042572 Subject to Claims of Privilege and Confidentiality: Produced Pursuant to Court Orders in State of Minnesota, et al. v. Philip Morris, et al.
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yec ~a~vene~ ~c~1~ co ~aSe ~e ¢oncen~-o~ ~e ~r~¢c Los use. ~e =rocec:~oa o~ ao~oke~ aXsa h~ became ~ temple ~o spA=~A~g. A~ ~euc 2~ bA~ ~vo ~en added to some ~dvoc~e d~t ~e~en~o~. Se~aCo~ [eun~y lad Hart o~ nonun~fo~ ~l~cory efforts aC ~e s~e. county ~d corn Ievels. Even e~d~ ~lzCo~ effor~ may ~ sflzp~ ~7 cfle ~d~ enh~ce s~z~tl~c7 ~n ~ne m~ket or by ~adAv~zl ~nu~ac:~ers Subject to Claims of Privilege and Confidentiality: - - Produced Pursuant to Court Orders in State ~f Minnesota, et al. v. Philip Morris, et al.
Page 8: 170042567 Log in for more options!
[. Pepples Feln~L~ 4. 19~6 Subject to Claims of Privilege and Confidentiality: - - Produced Pursuant to Court Orders in State of Minnesota, et al. v. Philip Morris, et al.

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