Return to list of timelines
Marketing Strategies and Techniques
by Anne Landman
The tobacco industry analyzes its customers' emotional and psychological needs, mating rituals, etc. and tailors its promotions to appeal to these needs.
- 10 Mar 1988 RJR's "Camel" marketing strategies for 1989.
- Make it appeal to thrill-seekers, risk-takers, and make it responsive to peer pressure and mating rituals of "target"