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Media and Legislative influence
by Anne Landman
Includes tobacco industry activities meant to influence media coverage and legislative outcomes.
- 10 Dec 1987 Comments of Peter Sparber, Public Affairs of Tobacco Institute
- Speech reveals how the institute worked to influence labor unions, used third parties and front groups for influence with legilsators and media.
- 1989 TI strategy to influence/rollback/ reverse/prevent legislation, judicial and voluntary efforts to reduce smoking in public
- Strategy 1: Oppose legislative, regulatory, judicial AND VOLUNTARY efforts to discriminate unfairly against smokers. Attempt to reverse existing restrictions as possible...Look for legislative opportunities to repeal, modify, or rollback existing legislative, regulatory, administrative or judicial mandates restricting smokers' use of tobacco products in public places..."
- 1993 RJR plans to make feature-lentgth movie about the Camel to generate a stir about the brand
- RJR, once again, tries desperately to concoct an idea to steal market share away from Marlboro.