Tobacco Institute
Tougher Anti-Smoking Drive Urged
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- 1. Russell, C. Author
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Tougher
A-I
AntSg i- mokin- Driv
By Cristine Russell
Nashingtoo Star Staff Wrltr
After a year-long study of smoking
and public policy, a prestigious panel
today recommended to the American
Cancer Society that national volun-
tary health organizations as well as
government agencies should act
more vigorously to discourage ciga-
rette consumption.
The 22-member National Commis-
sion on Smoking and Health, which
included three Nobel Prize winnerp
as well as medical, public health,
business and 'cornmunity leaders, '
concluded in its sharply worded 1Sa
page report that the "cigarette indus-
t'ry in the United States is essentially
unregulated" and "unaccountable to
any agency of government for the
content of its products or the health
consequences of their use."
The' panel found- that '.`despite its
own findings and warning9 about the
hazards of cigarette smoking, the re-
sponse to this probtem by the federal
government on both congressional
and executive levels has been mini-
mal and symbolic." It described the
Panel Criticizes Public,- Cancer 5ociety Efforts -
failure to regulate the cigarette
industry as a "national disgrace."
THE COMMISSION also singled
out the cancer society, saying that
the group "has not used its potential
resources to the fullest, particularly
in the area of public policy." This
was attributed In part to tax law re-
strictions which until recently dis-
couraged legislative activity.
those exported under the Food for
Peace program.
Direct the Food and Drug Adminis-
tration to regulate additives in ciga-
rettes and hold the industry account-
able for the safety of the product.
Pay for an apti-5moking media
advertising campaign through the
Department of Health, Education
and Welfare.
Replace the federal excise tax-with
an increased, graduated tax based on
tar and nicotine content.
Restrict, through the FederaA
Trade Commission, advertising ciga-
The panel's recommendations in-
cluded a laundry list of ideas for
regulation and education by both the
public and private sectors.
In the panel's }udgment the federal
government should, for example:.
Establish a Cabinet-level commit-
tee on smoking health.
Phase out, over a10-year period,
.
the tobacco price support system,
Eliminate tobacco products trom
rettes which exceed a specific tar-
nicotine level.
Support a policy, through the De-
partment of Labor, that workplaces
should be smoke-free:
Discontinee the sale 'of tax-free
cigarettes at military establish-
ments.
STATE AND LOCAIL governments
are also encouraged to limit smoking _
in most public places; schools to re-
strict smoking and develop compre-
.122t~3 Spt~jg -.2©lq
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S A/~ ~~~ ~~ should recognize the rights of informed adults to
~ Y~~../ smoke if they choose. To suggest otherwise would
' be to imply a prohlbition, which is neither enforce-
Continued From A-1 able nor desirable in a democratic society."
On the other hand, "the right of non-smokers to
hensive health education programs; health profes- breathe air uncontaminated by tobacco smoke and
sionals to set examples by not smoking; and to be free of the hazard to their health . . . created
insurance companies to reduce rates for non- by breathing smoke of others should be given
smokers. equal consideration."
The cancer society - which set up the panel but In addition to LeMaistre, commission members
allowed it to proceed independently - is urged to Dr. Scott Simonds and Baldwin Maull, former
launch a much-more active legislative and lobby- chairman of the Marine Midland Bank in New
ing effort in addition to the society's traditional York, were scheduled to make presentations be-
educational role. fore the ACS board today. Other - members in-
As part of a recommended "major expansion," cluded Nobel prize winners Drs. David Baltimore
the smoking panel suggested that'the ACS "estab- and Salvador E. Luria, both of Massachusetts
lish a full-time legislative capacity at the national Institute of Technology, as well as Dr. Robert
W.
level" which could initiate legislation, organize Holley of the Salk Institute.
support, monitor enforcement, and testify before
government bodies on cigarette policy matters.
This would mean increasing "substantiallz" the
financial resources the society has invested in its-
antismoking effort. According to Victor Weingar-
ten, executive director of the commission, only
$200,000 is currently allocated to the current anti-
smoking effort, Target 5, of the ACS total annual
income of more than $100 million.
THE COMMISSION'S FINAL report to the can-
cer society was already in preparation prior to the
annour}cement earlier this month of HEW's new
federal anti-smoking campaign - an effort which
has been criticized by the tobacco industry as an
intrusion on individual liberties and by public in-.
terest groups as not going far enough.
Weingarten said that he believed that the com-
mission in general would "applaud the HEW ef-
forts, as far as they have gone. But we, believe that -
there is much more that has to be done."
Commission member Dr. Charles LeMaistre, ~°
chancellor of the University of Texas System and't
formerly a member of the Surgeon General's Advi-
sory Committee on Smoking and Health in 1964,
said in an interview that HEW's announced cam-
paign was "an attempt to approach the problem in
ways they deemed practical."
While the commission's job was "proposing," it
is now the rtsponsibility of others to "dispose," he
said.
"I hope that over a period of years there mightr
be progressive consideration, of those recommen- 1
PP'
dations requiring more time to implement."
THE COMMISSION report, which is to be-con-
sidered by the ACS board of directors this week,
was based upon testiifiony from more than 300
individuals who testified in eight regional forums
across the country recently. ,
Although the Tobacco Institute, the trade organ-
ization which has been critical of HEW's campaign
and is likely to be even more so of the farreachfng
'
recommendations of the commission, w,as invited ~±~7
to testify, it apparently declined the invitation.
The commission report notes that while many
witnesses did advocate prohibitions of various
sorts on smoking, the panel concluded that "we
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