Tobacco Institute
Annual Report 1960 Liggett & Myers Tobacco Company
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Annual Report / 1960
Liggett & Myers
Tobacco Company, zInc.

Stockholders'
Annual Meeting
The Annual Nleeting of Stockholders
will be held on Tuesdav, March 28, 1961
at Hotel Plaza, Journal Square, Jersev
City, New Jersev, at 2:30 PA1.
Formal notice of this meeting, together
-,iith the proxy and proxy statement,
will be mailed to stockholders on Feb-
ruarv 24, 1961. Those of vou ,vho are
unable to attend the meeting are urged
to sign your proxies and return them
promptly to the Companv so that the
stock of the Company will be represented
as full\ as possible at the meeting.
Today your Company is owned by
approsimatelv 48,200 stockholders. About
8?17~ of the total Common and Preferred
stock was voted by person or proxy at
the last annual stockholders' meetina on
March 29, 1960.

Contents page 2 Highlights of Operations
3 President's Letter
4 Officers and Directors
5 Sales, Earnings and Dividend
Record
6 Financial Condition and Capital
Expenditures
7 Taxes and Manufacturing
8 Export and Leaf Tobacco
9 Research
12 Disposition of Total Earnings
13 Opinion of Certified Public
Accountants
14 Consolidated Balance Sheet
16 Consolidated Earnings
17 Consolidated Retained Earnings and
Notes to Financial Statements
18 Ten Years in Review
20 Advertising and Sales Promotion
Li~gett & --NI~Ters
Tobacco ConzpanjT
1960
Annual Report
TIMN 446163

Liggett & Myers Tobacco Company
Highlights of Operations
1960 1959
Net Sales ............... $543,172,587 $554,936,026
Earnings before taxes . . . . . . . . . . 62,712,895 65,074,689
Income and franchise taxes . . . . . . . 34,004,000 35,036,000
Earnings before preferred dividends . . . 28,708,895 30,038,689
Net earnings after preferred dividends .. 27,407,640 28,608,582
Percentage of net sales . . . . . . . . . 5.05 ~ 5.16°Jo
Net earnings per share of common stock .. $6.96 $7.28
Dividends per share of common stock .. . $5.00 $5.75
Current assets . . . . . . . . . . . . . $354,845,972 $365,063,763
Current liabilities. . . . . . . . . . . , 21,463,405 32,906,832
Ratio . . . . . . . . . . . . . . . 16.5 to 1 11.1 to 1
Funded debt . . . . . . . . . . . . . . 78,500,000 84,250,000
Capital stock . . . . . . . . . . . . . . 116, 262,425 117,854,650
Additional paid-in capital . . . . . . . . 20,534,676 20,211,080
Retained earnings . . . . . . . . . . . 156,071,334 149,168,514
Approximate number of stockholders . . 48,200 47,000
2
TIMN 446164

J
LIGGETT & MYERS TOBACCO COMPANY~~
Notice of Annual Meeting of Stockholders
Notice is hereby given that the Annual Meeting of Stockholders of LIGGETT & MYERS TOBACCO
COMPANY will be held at Hotel Plaza, Journal Square, Jersey City, New Jersey, at 2:30 P.M., on
Tuesday,
March 28, 1961 (1) to elect fourteen Directors for the ensuing year, (2) to consider and act upon
the proposal
of two stockholders to provide for election of Directors by cumulative voting, (3) to consider and
act upon the
proposal of two stockholders to change the location of the annual meeting from Jersey City to New
York City,
and to transact such other business as may properly come before the meeting, all as set forth in the
follow-
ing Proxy Statement. -
Stockholders of record at the close of business on February 17, 1961 will be entitled to vote at the
meeting.
By order of the Board of Directors,
R. M. CHENOWETH, Secretary
New York, N. Y., February 24, 1961.
The stock of the Company should be represented as fully as possible at the Annual Meeting.
If you will not be present at the meeting please date, sign and return promptly the enclosed proxy
in the accompanying envelope.
PROXY STATEMENT
Revocability of Proxy.
The shares represented by all properly executed proxies which are sent to us will be voted in the
man-
ner specified. Under New Jersey law any person giving a proxy has the power to revoke it by written
notice to
the Secretary at any time before it is voted.
Persons Making the Solicitation.
The enclosed proxy is being solicited by the Management. The cost of solicitation will be paid by
the
Company. In addition to solicitation by mail, arrangements may be made with brokerage houses and
other cus-
todians, nominees and fiduciaries to send proxies and proxy material to their principals. No
solicitation is to be
made by specially engaged employees or other paid solicitors.
T'oting Securities and Principal Holders Thereof.
As of December 31, 1960, there were outstanding 177,861 shares of Preferred Stock and 3,939,053
shares of Common Stock, such stock being the voting stock of the Company. Each share of Preferred
Stock
(Par Value $100.00) entitles the holder to four votes and each share of Common Stock (Par Value
$25.00)
entitles the holder to one vote.
As stated in the notice of meeting, stockholders of record at the close of business on February 17,
1961
will be entitled to vote at the meeting.
Nominees and Directors.
The number of Directors of the Company is fixed at fourteen who are annually elected and hold office
until
the next Annual Meeting of Stockholders, or until their successors are duly elected and qualified.
It is intended
that a vote under the proxy will be cast for the following nominees, who have been designated by the
Board of
Directors: J. B. ANDERSON, W. A. BLOUNT, L. W. BRUFF, F. R. DARKIS, 117. F. HARRINGTOl\T,
F. H. HORAN, J. C. HUNDLEY, G. B. LEAKE, W. B. LEWIS. JR., C. G. 11cl1NLLAN, E. J. PARRISH, W. L.
PERRY, L. D. THOMPSON and ZACH TOA1S. If any such nominee is not a candidate for election as a
Director at the meeting, an event which the Management does not anticipate, the proxy will be voted
for a
substitute nominee and for the others named above. All of the foregoing persons are now Directors of
the
Company.
TIMN 446165
~~~

R'ith respect to each person nominated for election as a Director for the ensuing year, the
following
information is supplied:
Principal Occupation Period served
(in all cases as DiiPrtor
NAn1P. with the Company) (Since Year) Shares of
Common Stock
Beneficially Owned
December 31,1960
J. fl). A nderson .................. Treasurer 1958 400
W. A. 131ount ................... President (a) 1941 3,000
L. W. IiruR. ..................... dtertising Department Manager 1953 225
F. R. I)arki-s .................... Vice President and Director of Research 1956 700
A1. F. Harrington ................ Vice President and
Leaf Department Manager
1955
310
F. H. Horan .................... Vice President and
General Counsel (a)
1954
350
J. C. liundle} .................. Branch Manager 1947 350
G. B. Leake .................... Assistant to Vice President 1959 195
W. B. Lewis, Jr .................. Vice President and Sales Manager (a) 1954 900
C. G. Mc'_1lullan ................. Branch Manager 1960 596
E. J. Parrish ................... Export Department Manager 1960 211
W. L. Perry .................... Vice President and Chairman
of Executive Committee (a)
1950
3,500
L. D. Thompson ................. Vice President, Manu f acturing
and Leaf (a)
1951
400
Zach Ton-is ..................... Executive Vice President (a) 1945 2,800
(a) Member of the Executive Committee.
Mr. McMullan has been associated with the Company since 1925 and Manager of our Richmond, Vir-
ginia Branch since 1947. He was elected a member of the Board of Directors on March 30, 1960.
'11r. Parrish began his career -,cith the Company in 1934. During the past five years he has been
Man-
ager of the Export Department. He was elected a member of the Board of Directors on March 30, 1960.
Remuneration and Other Transactions with Management and Others.
For the calendar year 1960, the Company and its subsidiaries paid directly to each of its Directors
and Officers. where the same exceeded $30,000, the following amounts:
Name of
Individual Capacities in
or Identity Which Remuneration
of Group was Received
Direct
Aggregate
Remuneration (a) Estimated
Annual
Benefits Upon
Retirement
J. B. Anderson .................. Treasurer $45,000 $18,869
W. A. Blount ................... President 70.OOQ 25,000
L. W. Bruff ...................... drertising Department Manager 80,000 25,000
F. R. Darkis .................... Vice President and Director of Research 60,000 9,663
i1I. E. Harrington ............... Vice President and Leaf
Department Manager
60,000
19,827
F. H. Horan .................... Vice President and General Counsel 45,000 25,000
J. C. Hundley .................. Branch Manager 50.000 15,322
G. B. Leake ..................... ssistant to Vice President 35,000 12,719
W. B. Lewis, Jr . ................ Vice President and Sales Manager 45,000 25,000
W. L. Perry .................... Vice President 48,000 25,000
L. D. Thompson ................. Vice President 100,000 25,000
Zach Toms ..................... Vice President and Secretary 48,000 25,000
Directors and Officers as a Group 734,750
(a) Does not include the deferred portion of compensation for 1960 provided for five of the senior
officers, as ex-
plained below.
Under employment contracts with the Company, Messrs. W. A. Blount, F. H. Horan, W. B. Lewis, Jr.,
W. L. Perry and Zach Toms will each be entitled, contingent upon their compliance with certain
conditions, to
TIMN 446166

receive annual, post retirement compensation in varying amounts, payable to each participant in
sixty equal
monthly installments over a period of five years, the first thereof to be payable in the month next
succeeding
his retirement or termination of employment. The respective amounts of contingent compensation for
1960,
payable to them during each of the five years after termination of employment and constituting, in
each case,
one-fifth of the contingently payable part of compensation for such year, are as follows: W. A.
Blount, $26,000;
F. H. Horan, $21,000; W. B. Lewis, Jr., $21,000; W. L. Perry, $22,400; Zach Toms, $22,400; and
Directors
and Officers as a Group, $112,800.
Pursuant to the Incentive Stock Option Plan for Key Employees, the Company granted options on Febru-
ary 17, 1960 to Directors and Officers named in the preceding tabulation to purchase shares of
common stock
of the Company at a price of $823/g per share as follows: J. B. Anderson, 400 shares; F. R. Darkis,
600 shares;
M. E. Harrington, 400 shares; G. B. Leake, 200 shares; L. D. Thompson, 1,000 shares and Directors
and
Officers as a group, 2,600 shares. For each such option the option price is the closing market price
on the day
the option was granted and the duration is ten years from such date.
Since the beginning of the last fiscal year and up to February 1, 1961 Directors and Officers
exercised
options to purchase 3,054 shares of the common stock of the Company. Of this number 100 shares were
pur-
chased at $62~~ per share and the balance were purchased at $67~g per share. The name of each such
person, the
number of such shares purchased by him and the market value per share (the mean between the high and
low
prices on the New York Stock Exchange) on each date of purchase are as follows: J. B. Anderson, 100,
$83.13;
F. R. Darkis, 200, $84.25 ; F. H. Horan, 200, $84.31; J. C. Hundley, 150, $85.31; C. G. McMullan,
104,
$82.69; E. J. Parrish, 100, $84.25; V'. L. Perry, 1,500, $81.38; L. D. Thompson, 100, $84.25; and
Zach Toms,
600, $82.19.
Directors and Officers as a group purchased 750 shares of common stock of the Company during the
first calender quarter of 1960 when the price range per share on the New York Stock Exchange was
89L50-
$81.00; 1,500 shares during the third calendar quarter when such price range was $86.75-$80.125; 700
shares
during the fourth calendar quarter when such price range was $85.375-$80.875; and 104 shares during
the first
calendar quarter of 1961 up to February 1, 1961, when such price range was $90.75-$81.375.
STOCKHOLDERS' PROPOSALS
LeN+-is D. Gilbert and John J. Gilbert of 1165 Park Avenue, New York 28, N. Y., who state that each
owns 18 shares of Common Stock of the Company and that they represent a family interest of 18
additional
shares, have jointly informed the Company in writing that they intend to present at the meeting the
following
resolutions for action by the stockholders:
Proposal I
"RESOLVED: That the stockholders of Liggett & 117yers Tobacco Company, assembled in annual
meeting in person and by proxy, hereby request that the Board of Directors take the steps necessary
to
provide for elections of directors by cumulative voting, which means each stockholder shall be
entitled to
as many votes as shall equal the numher of shares he owns niultiplied by the number of directors to
be elected and he may cast all of such votes for a single candidate or any two or more of them as he
may see fit."
The statement in support of this resolution submitted by such stockholders is as follows:
"Last year 3,957 owners with 278,153 shares voted in favor of our similar resolution, an in-
crease over the 2,696 owners with 175,777 shares who voted in its favor the year before.
Cumulative voting is especially important at Liggett & Myers because of the company's prac-
tice of placing only corporate officers on the Board of Directors. Cumulative voting would allow
stock-
holders to chose an 'outside' director who could be independent of management thinking when express-
ing his views."
For the following reasons the Directors recommend a vote against this proposal:
It is the duty of the Board of Directors to administer the affairs of the Company for the benefit of
ALL
its stockholders. The present system of voting in this Company, under which the holders of a
majority of the
shares elect a Board, should result, and in our Company has resulted, in a Board each member of
which looks
after the interests of the whole group of stockholders and not of a small fraction. If the method of
voting were
changed as proposed, a Director elected only because of a cumulative voting provision might
represent and
TIMN 446167

act f,,r tlw benefit of a special interest, which might N%rll ht contrary to the welfare of the
stockholders as
a whnle.
It is recommended that the stockholders vote against this proposal.
Pro posal ll
"RESOLVED: That the stockholders of Lingett & Myers Tobacco Company, assembled in annual
rnecting in person and by proxy, hereby request that the Board of Directors take the necessary steps
to
change the location of the annual meeting from Jersey City to New York City."
Tlir statement in support of this resolution submitted by such stockholders is as follows:
"Last year 2,831 owners with 213,354 shares voted in favor of our similar resolution.
In its proxy statement arguments against our proposal management stated that stockholders
miaht well be of the opinion that annual meetings should not be held in a location of special con-
Venience to one relatively small group of owners.
We agree and the solution lies in rotating the annual meeting to principal plant locations and to
large cities such as New York. Adoption of this resolution would be a step in the right direction."
F or the following reasons the Directors recommend a vote against this proposal:
Since its incorporation under the laws of New Jersey in 1911 this Company has always held its meet-
inp N+ithin the boundaries of its corporate home state. For many years the meetings were invariably
held in
Jersey City. In 1943, for local tax reasons, the meeting was moved to Flemington. Three years ago,
the reason
for that move having disappeared, it was thought desirable to return to the historical place of
ineeting, Jersey
City. Except for a few stockholders that location is as convenient as any in the New York-New Jersey
metro-
politan area. It must also be remembered that ours is a large national group of stockholders who
could rea-
sonably believe that meetings should not be set for a place of special convenience for one
relatively small group
or for a number of even smaller groups of stockholders by rotating the places of such meetings.
It is recommended that the stockholders vote against this proposal.
Other I<latters.
As of this date the AZanagement knows of no business which will come before the meeting other than
that
aho~-e set forth, but if any other matters properly come before the meeting, the persons named as
proxies will
vote on them in accordance with their best jud`ment.
The Company's accounts for the year 1960 and for many prior years have been audited by Messrs.
Haskins & Sells, independent public accountants. Thev are appointed each year by resolution of
theyBoard of
Directors. A member of that firm will be present at the Annual Meeting and will be available to
answer such
questions as may properly be asked of him.
Upon written request to the Secretary of the Company, there will be furnished to any Stockholder a
re-
port of the Annual 117eeting that will be prepared as soon as practicable after the meeting has been
held.
The Stocb-holders are urged to send in their proxies without delay. Prompt response is helpful and
your
cooperation rrill be appreciated.
By Order of the Board of Directors,
R. D7. CHENOWETH, Secretary
New Y ork, N. Y., February 24, 1961
TIMN 446168

WILLIAM A. BLOUNT
To the Stockholders:
This 1960 Annual Report, the 50th report of Liggett & Myers Tobacco
Company, presents the operations and audited financial statements of the
Company for the year 1960, with comparative figures for the previous
year.
Research has long been an important activity of our Company. One of
the most significant developments during the past year was the com-
pletion of the new wing and dedication of the Company's Research Center
in Durham, North Carolina. This expansion should provide the necessary
space for our growing research program over the next decade. In the
following pages we give you a more detailed report about our research
activities which we hope will be of interest.
There is good reason for an optimistic outlook in the cigarette industry
today. Domestic consumption of cigarettes reached a new high level in
1960 for the sixth consecutive year. The outlook for the next several years
should be equally promising.
While the Company is unable to report an increase in sales for last year,
there are encouraging signs in our business for the future. The sale of
CHESTERFIELD king size cigarettes continued its upward trend. The decline
in sales of CHESTERFIELD regular size, which has persisted for several years,
continued in 1960 but at a reduced rate.
The sale of L&M king size cigarettes also showed a healthy increase
during the past year. We have strengthened the OASIS advertising and
redesigned the package and carton in an effort to gain a larger share of
the menthol cigarette market. We are hopeful that these changes will
produce results.
On behalf of the entire organization, I wish to express appreciation to
the shareowners for their continued confidence, interest and helpfulness
during the past year.
February 3, 1961
«'ILLIA;1i A. BLOUNT
President
3
TIMN 446169

Liggett & Myers Tobacco Company
F:xecutive Offices - 630 Fifth Avenue, New York 20, N. Y.
Officers Directors
VVILLIAM A. BLOUNT President & Chie f Executive O fficer
ZACH TOMs Executive Vice President
WILLIAM L. PERRY Vice President & Chairman of Executive Committee
.i .
T;- ar._ .,
~ILLiAM B. LEWis, JR. Vice President, Sales
FRANCIS H. HORAN Vice President & General Counsel
LOY D. THOMPSON Vice President, Production
MILTON E. HARRINGTON Vice President, Lea f
FREDERICK R. DARKIS Vice President & Director of Research
J. BOwLING ANDERSON Treasurer
RUSSELL M. CHENOWETH Secretary
RALPH P MoORE Assistant Treasurer
RUSSELL G. CUTTER Auditor
FREDERICK J. GRAEFF Assistant Secretary
RUFUS H. HOSEA Assistant Secretary
CHARLES B. MORGENTHALER Assistant Secretary
J. BOWLING ANDERSON
WILLIAM A. BLOUNT
LAWRENCE W BRUFF
FREDERICK R. DARKIs
MILTON E. HARRINGTON
FRANCIS H. HORAN
J. CAMDEN HUNDLEY
GRAYDON B. LEAKE
WILLIAM B. LEWIS, JR.
C. GRICE MCMULLAN
EDWARD J. PARRISH
WILLIAM L. PERRY
LOY D. THOMPSON
ZACH TOMS
Transfer Agent - Chemical Bank New York Trust Co.,
30 Broad Street, New York 15, N. Y.
Registrar - The First National City Bank of New York,
55 Wall Street, New York 15, N. Y.
Executive Personnel
4
At its meeting on March 30, 1960, the Board
of Directors voted to increase the number of
Directors of the Company from 12 to 14.
C. Grice McMullan, Manager of the Richmond
Branch and Edward f. Parrish, Manager of the
Export Department of the Company were
elected to fill the new positions on the Board.
Two new Vice Presidents were elected by
the Board of Directors at the March 30, 1960
meeting. These were Dr. Frederick R. Darkis,
Director of Research and Milton E. Harring-
ton, Leaf Department Manager. At the same
meeting Russell M. Chenoweth was elected
Secretary of the Company to succeed Zach
Toms who resigned from that position.
TIMN 446170

Operations 1960
There is presented on the following pages some of the
accomplishments of your Company for the year 1960.
For the industry, it was a year of intense activity char-
acterized by increasing competition and further switch-
ing of brand loyalties among the consumers.
Net Sales
60o
500
400
300
200
100
fifil
'54
5
'57 '58
'5
Net Earnings
32
28
24
20
16
12
M
'54 '55
6 '57 '58
'S9
0
'60
Sales
Net sales of the Company declined from $554,936,026
in 1959 to $543,172,587 in 1960, or about 2.1%. The
major portion of this decline took place during the first
nine months of the year. For the year as a whole the
sale Of CHESTERFIELD king size and L&M king size
cigarettes each showed a substantial gain from the pre-
vious year and offer encouragement for the months
ahead. CHESTERFIELD regular size continued to decline,
however, the rate of decline was considerably reduced.
Earnings
Earnings after taxes amounted to $28,708,895 as com-
pared with $30,038,689 in 1959. Based on 3,939,053
common shares outstanding at the end of the year, net
earnings amounted to $6.96 per share as compared with
$7.28 in 1959. Earnings in the fourth quarter were equal
to $1.76 per share whereas earnings in the comparable
period of the previous year were $1.47 per share.
Dividend Record
The Company's record of continuous dividend pay-
ments on the Common Stock was extended for the 49th
consecutive year. Total payments in 1960 amounted to
5
TIMN 446171

$5.00 per share, consisting of four quarterly dividends
of $1.25 each.
The total amount of dividends paid in 1960 on both
Common and Preferred stock was $20,987,746. The
balance of 1960 earnings amounting to $7,721,149 was
retained for use in the business.
On January 18, 1961, a regular dividend of $1.25 per
Common share was declared, to be paid on March 1,
1961, to stockholders of record February 17, 1961.
Financial Condition -
The financial condition of the Company continued
to grow stronger in 1960. For the second successive year
there were no short-term borrowings at the year end.
The investment in United States Government securi-
ties, including tax anticipation notes, amounted to
$14,932,468 on December 31, 1960 compared with
$4,992,485 at the end of the previous year.
Long-term debt was $5,750,000 lower at the end of
1960 as a result of retirement of debentures through
operation of the Sinking Funds. This reduction, together
with the addition of $5,634,191 to net worth, produced
a further improvement in the ratio of funded debt to
net worth. At the end of 1960 funded debt was only
26.8% of net worth compared with 45.3% at the end
of 1954.
Further steps were taken to reduce the number of
shares of non-callable 7% Preferred stock of the Com-
pany outstanding. During the year your Management
succeeded in reacquiring 17,820 shares of such stock.
As of December 31, 1960 there was held in the treasury
a total of 47,280 shares.
In the absence of unusual developments no need for
new long-term financing is anticipated in the foresee-
able future.
Net Worth Compared
With Long-Term Debt
Net Worth
Long-Term Debt
300
200
100
4
'55
'56 '57
'59 '60
Capital Expenditures
The construction of the new addition to the Com-
pany's research building in Durham, North Carolina,
was completed on schedule during the past summer and
appropriate dedication ceremonies took place on Sep-
tember 30, 1960.
6

Taxes
70
60
50
40
30
20
10
Federal and State Income
' and Franchise Taxes
Net Income After Taxes
'54 '55 '56 '57 '58 '59
60
The program of maintaining plant and equipment
at maximum efficiency was continued during the year
1960. Capital expenditures amounted to approximately
$2,800,000 or slightly more than the amount of pur-
chases in 1959. No major capital expenditures appear
necessary in the near future. Depreciation charged to
cost and expense in 1960 amounted to $3,909,369.
Taxes
Taxes continued to be an imp~it factor in the
Company's operations. Excise taxes in 1960 totaled
$232,786,174. Although the Treasury Department
adopted in June 1959 a semi-monthly method for pay-
ment of such taxes instead of a daily basis formerly in
effect, it has not resulted in any material savings to the
Company. The excise taxes must still be paid several
weeks prior to the time when the Company receives
payment from its customers. The industry has every
right to expect that further adjustments will be granted
in the future.
Federal and State income and franchise taxes in 1960
amounted to $34,004,000. Such taxes alone came to
$8.63 per share of common stock compared with net
income of $6.96 per share.
Manuf acturing
Our factories are strategically located near the source
of supply of leaf tobacco and are considered to be
among the most modern in the industry. The up-to-date
machinery used in all departments is the finest equip-
ment available. Our cigarette factories are located in
Durham, North Carolina and Richmond, Virginia. You
are cordially invited to visit either of them whenever
you are in the vicinity.
Since the manufacturing methods used in producing
the finished product contribute greatly to quality and
consumer acceptance of the product, the Company is
constantly exploring the possibility of making further
Almost 800,000 people have visited
our modern cigarette factories
in Durham, N. C. and Richmond, Va.
7
TIMN 446173

improvements in manufacturing methods that will pro-
tect the standards of quality and at the same time pro-
duce greater efficiency in operations.
Liggett & Myers buyers
bid at auctions for mild,
top quality tobaccos.
8
Export
The export sales of the Company's products, prin-
cipally its cigarette brands, continue to make an impor-
tant contribution to the Company's over-all business.
We have engaged in trade with maWTloyal, well estab-
lished customers throughout the w d for a long num-
ber of years and through a mutually cooperative and
satisfactory relationship with them we have been able
to develop good markets for our products. Wherever
American cigarettes are sold, whether to foreign tobacco
monopolies, ship's-stores, U. S. military overseas, air
lines, diplomatic corps or other outlets, we are adver-
tising and actively promoting the sale of the Company's
brands.
Leaf Tobacco
Our tobacco buyers are present on every important
tobacco market, selecting only the choicest tobaccos to
meet the exacting standards set for all Liggett & Myers'
products.
The 1960 crop of flue-cured tobacco totalled 1,368,-
000,000 pounds, compared with 1,185,000,000 pounds in
1959. The season average price was 59.90 per pound, the
highest on record and more than 20 per pound above
the average for the 1959 crop. The Government support
price for the 1960 crop was 55.50 per pound. The U. S.
Department of Agriculture has announced a national
marketing quota of 1,122,000,000 pounds for the 1961
crop.
The burley markets had sold approximately 80% of
the 1960 crop before the end of the year. The crop
is estimated at approximately 500,000,000 pounds, or
slightly lower than the previous crop. Market prices
through the end of the year averaged 65.20 per pound,
just a shade lower than the all-time high average of
66.20 established for sales of the 1958 crop. The support
price for the 1960 crop was 57.20, the same as the
previous year.
TIMN 446174

Research
GEN. JAMES M. ~'iAVIIW
The new Liggett & Blyers Research Center
is more than twice the size
of the original building.
At dedication ceremonies for the new Liggett & Myers
Research Center on September 30, 1960, Governor
Luther H. Hodges of North Carolina said: "I would
lil:e to commend Liggett & Myers Tobacco Company
on the wisdom and initiative they have displayed in
expanding their research activities ... we gather here
to dedicate a great research establishment second to
none in its field." In his dedication address, General
James M. Gavin stated: "We look upon Liggett & Myers
as being outstanding in its awareneso of the importance
of research." General Gavin, famous#or his World War
II combat record and his scientific roles in the United
States defense program after the War, is today Presi-
dent of Arthur D. Little, Inc., one of the nation's leading
engineering and research firms.
When Liggett & Myers was incorporated in 1911,
scientific research was conducted at the Company's
St. Louis plant. In 1950, the Company completed the
most modern research laboratory in the industry in
Durham, North Carolina, primary location of the Com-
pany's leaf buying and cigarette manufacturing opera-
tions. By 1958, it had become apparent that the "new"
research building, despite its generous size and modern
design, would soon be inadequate for the Company's
rapidly expanding research program. A new wing that
9
TIMN 446175

would more than double the size of the building was
planned, and construction was completed on schedule
in 1960. This 100 percent increase in capacity should
provide for the Company's needs in the next decade.
The new Liggett & Myers Research Center represents
an investment of more than $2,250,000 and contains
over 48,000 square feet of floor space, largely devoted
to laboratory work space. Included in these amounts are
27,500 square feet of floor space in the new wing, which
was constructed at a cost of approximately $1,250,000;
and it has been constructed so that a third level can be
added when further expansion is needed.
The upper level of the new wing houses a 120-seat
auditorium, five new organic chemistry laboratories and
seven new specialized laboratories, including a Tracer
Laboratory, an Instrumentation Laboratory, Hood and
Chromatography rooms and a Cold Laboratory. The
lower level is primarily devoted to engineering research
and development. It contains two conventional chem-
ical laboratories, an explosion-proof laboratory, two
Temperature and Humidity Controlled laboratories, an
Electronics Laboratory, a Dust Controlled Laboratory,
a drafting room and a machine shop.
Occupying both levels of the new wing at the North
end, is a 90-foot by 67-foot Engineering Pilot Plant
Area, which will house the facilities necessary to
perform all cigarette manufacturing operations, thus
making it possible to investigate all variables in these
operations under controlled conditions. With these
facilities, the Company's research engineers are now
better equipped to improve present manufacturing
processes, to develop new ones and to test all changes
and innovations before they are incorporated into the
production line.
The original building now contains four large physi-
cal chemistry laboratories on the ground floor. In the
basement, there is a new glass blowing shop, three Tem-
perature and Humidity Controlled laboratories, a pho-
tographic dark room, Preparation and Grinding rooms
and a new, expanded area specially equipped for flavor
investigations, including a new Flavor Laboratory and
new Flavor Storage and Smoking Panel rooms. The top
floor now houses six modern analytical chemistry labo-
10

ratories, standard Kjeldahl and Titration rooms and
an expanded area, for the growing research library
facilities.
At the dedication of the Company's new Research
Center, Dr. Frederick R. Darkis, Vice President and
Director of Research, made the following remarks about
the Coinpany's research program. "During the past sev-
eral centuries, tobacco in the form of numerous manu-
factured products has been used.~.i.i3 ever increasing
quantities by a continuously greaterf 6umber of people.
The use of tobacco has made a sigru&ant contribution
to the pleasure, satisfaction and sense of well-being of
those who use it.
"Beginning with the period when tobacco was first
used in Europe, many people have vigorously opposed
its use. Over the years, many criticisms of it have been
made and numerous impediments to its use, including
legislation, have emerged from time to time. In large
part, these accusations and impediments have fallen
by the wayside, due to the unreliable information on
which they were based. During the first half of the
20th century, the use of tobacco became rather gen-
erally accepted and was subject to less criticism. How-
ever, during the past decade, the use of tobacco has
experienced its most severe opposition. This opposition
is based on the contention that using tobacco in the
form of cigarettes will seriously impair the health of the
smoker.
"Those medical and statistical investigators who have
produced the information that has led to the most seri-
ous indictments ever leveled against tobacco have been
quite vigorous in their attack on its use. They have
drawn and given wide circulation to many conclusions
from their findings that most people trained in the same
disciplines fail to find justifiable. Some of their findings
merit consideration and they should not be ignored.
"We have carried on cooperative work with govern-
ment agencies over the years, and have contributed
financially and otherwise to the programs of research
carried on by governmental and private organizations.
"We have devoted much effort to fundamental re-
search and have and are publishing information
obtained as a result of this work. We have not restricted
Vacuum system for handling 11
gaseous materials in a Physical
Chemistry Laboratory.
TIMN 446177

our research program to that necessary developmental
work so pertinent to the everyday operations of the
Company.
"We have organized and developed what we believe
is the most inclusive program in existence directed
toward the separation, identification and the quantita-
tive determination of the numerous constituents that
make up those two complex materials, namely tobacco
tissue and tobacco smoke. This_~Trogram goes even
further in that the biological act'iv& of the component
parts as well as that of the whole are being studied by
the best available techniques. It is hoped that these
findings will help to clarify the maze of opinion that
exists at present in respect to the problem of tobacco
and health."
Disposition of Total Earnings for 1960
The Company received for goods sold to customers and
from dividends and interest a total of $544,062,000.
This is how it was used or set aside.
12

qr
.
Opinion of Certified Public Accountants
HASKINS & SELLS
CERTtFiEU PUBLIC ACCOUNTANTS
TWO BROADWAY
NEW YORK 4
To the Directors and Stockholders of
Liggett & Myers Tobacco Company:
We have examined the consolidated balance sheet of Liggett &
Myers Tobacco Company and its wholly-owned consolidated subsidiary
as of December 31, 1960 and the related statements of consolidated
earnings and retained earnings for the year then ended. Our examina-
tion was made in accordance with generally accepted auditing stand-
ards, and accordingly included such tests of the accounting records and
such other auditing procedures as we considered necessary in the
circumstances.
In our opinion, the accompanying consolidated balance sheet and
statements of consolidated earnings and retained earnings present
fairly the financial position of the companies at December 31, 1960
and the results of their operations for the year then ended, in con-
formity with generally accepted accounting principles applied on a
basis consistent with that of the preceding year.
X4'4.;' a4-~
January 25, 1961
13

Liggett & Myers Tobacco Company
Assets
CURRENT ASSETS:
U. S. Government securities - at cost plus accrued
interest (quoted market value: 1960, $4,999,750;
1959, $4,992,485 ) . . . . . . . . . . . . . . .
Accounts receivable, customers . . . . . . . . . .
Accounts receivable, others . . . . . . . . . . .
Leaf tobacco, at average cost . . . . . . . . . .
Manufactured stock and operating supplies,
at average cost . . . . . . . . . . . . . . . .
TOTAL CURFEENT ASSETS . . . . . . . . . ,
PROPERTY, PLANT AND EQUIPxiENT - AT COST:
Land and buildings . . . . . . . . . . . . . . .
Machinery and equipment . . . . . . . . . . _ ,
Total . . . . . . . . . . . . . . . . . .
Less accumulated depreciation . . . . . . ,
NET PROPERTY, PLANT AND EQUIPMENT ...
OTHER ASSETS:
Brands, trade-marks and good will . . . . . , , ,
Investments in unconsolidated subsidiary companies,
at cost . . . . . . . . . . . . . . . . . . . .
Investment in foreign tobacco company, at cost ...
Foreign currency deposits subject to withdrawal
restrictions . . . . . . . . . . . . . . . . . .
Prepaid expenses and deferred charges ....,.
TOTAL OTHER ASSETS . . . . , , , , . . .
TOTAL . . . . . . . . . . . . . . . .
14
1960
$ 11,059,994
4,998,055
23,223,150
1,151,657
282,169,184
32,243,932
354,845,972
20,578,094
58,170,734
78,748,828
43,626,750
35,122,078
1959
$ 7,328,241
4,992,485
21,189,902
1,159,595
292,005,364
38,388,176
365,063,763
20,229,351
57,361,691
77,591,042
41,390,536
36,200,506
1
919,004
4,000
1
887,004
4,000
1,005,034
1,183,911
3,111,950
$393,080,000
1,025,076
1,210,726
3,126, 807
$404,391,076
TIMN 446180

Liabilities 1 1960 -A 1959
CURRENT LIABILITIES:
Accounts payable . . . . . . . . . . . . . . . .
Dividend payable on preferred stock . . . . . . .
Accrued interest on debentures . . . . . . . . . .
Funded debt payable within one year .......
Taxes payable and accrued (less, for 1960, U. S.
Treasury tax anticipation notes, $9,934,413) . . .
TOTAL CURRENT LIABILITIES . . . . . . . .
$ 3,167,198
311,607
675,391
5,750,000
11,559,209
21,463,405
$ 3,295,512
345,067
721,875
5,750,000
22,794,378
32,906,832
FUNDED DEBT:
25/ °o Sinking Fund Debentures, $5,750,000 payable
annually during the years 1962 through 1964,
$23,750,000 payable in 1965, and $37,500,000 pay-
able in 1966 . . . . . . . . . . . . . . . . .
RESERVE:
For deferred contingent compensation (net of esti-
mated future income tax reductions ) . . . . . .
STOCKHOLDERS' EQUITX:
Preferred stock 7% cumulative, par value $100 -
authorized, 341,398 shares; issued, 225,141 shares;
in treasury, 1960, 47,280 shares, and 1959, 29,460
shares . . . . . . . . . . . . . . . . . . . .
Common stock, par value $25 - authorized, 5,000,000
shares; issued, 1960, 3,939,053 shares, and 1959,
3,931,462 shares (Note 1) . . . . . . . . . . .
Paid-in capital in excess of par values of capital stocks
(Note 2 ) . . . . . . . . . . . . . . . . . .
Retained earnings (Note 3 ) . . . . . . . . . . .
TOTAL STOCSHOLDERS' EQUITY . . . . . . .
TOTAL . . . . . . . . . . . . . . . .
78,500,000
248,160
17,786,100
98,476,325
20,534,676
156,071,334
292,868,435
$393,080,000
84,250,000
19,568,100
98,286,550
20,211,080
149,168,514
287,234,244
$404,391,076
15
TIMN 446181

Statement of
Consolidated Earnings
(for years ended December 31)
NET SALES . . . . . . . . . . . . . . . . . . . . . . . .
OTHER EARNINGS:
Interest and dividends received . . . . . . . . . . . . .
Profit from sale of land and buildings . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . .
TOTAL EARNINGS . . . . . . . . . . . . . . . . .
COSTS AND EXPENSES:
Cost of goods sold, selling, administrative
and general expenses . . . . . . . . . . . . . . . . .
Provision for depreciation . . . . . . . . . . . . . . . .
Interest and amortization on funded debt . . . . . . . . .
Interest on bank loans . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . .
Provision for Federal income tax . . . . . . . . . . . . .
Provision for State income and franchise taxes ......,
. TOTAL COSTS AND EXPENSES . . . . . . . . . . . ,
NET EARNINGS FOR THE YEAR . . . . . . . . . . . . . . . .
DIVIDENDS ON PREFERRED STOCK . . . . . . . . . . . . . . .
NET EARNINGS APPLICABLE TO COMMON STOCK . . . . , , , , ,
16
Liggett & Myers Tobacco Company
1960
$543,172,587
889,330
544,061,917
474,847,617
3,909,369
2,341,504
250,532
31,573,000
2,431.000
515,353,022
28,708,895
1,301,255
$ 27,407,640
1959
$554,936,026
370,848
100,547
349,897
555,757,318
484,407,387
3,705,075
2,466,176
76,333
27,658
32,350,000
2,686,000
525,718,629
30,038,689
1,430,107
$ 28,608,582
TIMN 446182

Liggett & Myers Tobacco Company
Statement of
Consolidated Retained Earnings
(for years ended December 31)
BALANCE AT BEGINNING OF YEAR . . . . . . . . . . . . . . .
ADD - Net earnings for the year . . . . . . . . . . . . . . .
TOTAL . . . . . . . . . . . . . . . . . . . . .
DEDUCT:
Cash dividends of $7 per share on preferred stock .....
Cash dividends of $5.00 per share for 1960, and $5.75 per
share for 1959, on common stock . . . . . . . . . . . .
Total dividends . . . . . . . . . . . . . . . . . . .
Excess of cost over par value of preferred stock reacquired..
TOTAL . . . . . . . . . . . . . . . . . . . . .
BALANCE AT END OF YEAR (Note 3 ) . . . . . . . . . . . . .
Notes to Financial Statements
December 31, 1960
1. At January 1, 1960 there were outstanding
options granted under the Incentive Stock Op-
tion Plan to officers and key employees to pur-
chase, subject to certain limitations, 40,359
shares of the Company's common stock, and
59,700 shares were reserved for the granting of
additional options. During 1960, options for
11,600 shares were granted for an aggregate
option price of $955,550, options for 7,591
shares were exercised for an aggregate option
price of $513,371, and options for 600 shares
were cancelled. At December 31, 1960, options
were outstanding with respect to 43,768 shares
having an aggregate option price of $3,160,799,
and 48,700 shares were reserved for the grant-
ing of additional options on or before March 31,
1960
$149,168,514
28,708,895
177,877,409
1,301,255
19,686,491
20,987,746
818,329
21,806,075
$156,071,334
1959
$143,729,281
30,038,689
173,767,970
1,430,107
22,585,258
24,015,365
584,091
24,599,456
$149,168,514
1961. In accordance with the Plan, option prices
represent closing quoted market values of the
shares on the dates the options were granted.
2. Paid-in capital in excess of par values of
capital stocks increased in 1960 by $323,596,
representing the excess of sales price over par
value of common stock sold to officers and em-
ployees under the Incentive Stock Option Plan.
3. Under the terms of the Indenture covering the
25/ °1a Sinking Fund Debentures, $60,282,541
of retained earnings is restricted as to payment
of cash dividends on common stock. This limi-
tation does not apply to stock dividends on
common stock, nor does it restrict payment of
dividends on preferred stock.
17
TIMN 446183

Ten Years in Review
(Dollars expressed in thousands except per share figures)
Year Ended December 31
Operating Results
1960 1959
,
Net Sales $543,173 55 5 k.936
Earnings before taxes 62,713 h.,.0-5
Taxes on income 34,004 ',5.n 3r,
Net earnings 28,709 3o.0:3s1
Per share of common stock(a) 6.96 ^.~~5
Common dividends 19,686 2'_.--M
Pershare(a) 5.00 -) .7 3 (l) ~
Preferred dividends ($7 per share) 1,301 1. 130
Earnings retained 7,722 t,.02-}
Sinking fund requirements 5,750 -3, 750
Financial Position (Year End)
Inventories
314,413
3:30.,39-1
Current assets 354,846 36 5 _0 6-1
Working capital 333,383 3'32.115 7
Plant and equipment ( net ) 35,122 36 ._0 1
(a) Based on number o f shares outstand- Total assets 393,080 Eo ~ i. 1301
ing at end of each year.
Funded debt
78,500
5-i.250
(b) Commencing June 1, 1959 regular Short-term debt(c) 5,750
quarterly dividends o f$1.25 per share
have been paid. Stockholders' equity
292,868
?37.2 34
(c) Includes notes payable to banks and Per share of common stock(a) 69.83 GS.OS
funded debt payable within one year.
TIMN 446184

Liggett & Myers Tobacco Company
1958 1957 1956 1955 1954 1953 1952 1951
$556,046 $570,385 $564,966 $546,965 $548,862 $586,499 $603,081 $539,947
67,912 61,895 58,367 56,678 47,835 51,964 46,295 49,672
36,689 33,621 31,916 29,957 25,634 28,985 24,846 27,919
31,223 28,274 26,451 26,721 22,201 22,979 21,449 21,753
7.60 6.85 6.39 6.46 5.30 5.50 5.11 5.19
19,571 19,564 19,561 15,646 19,558 19,558 19,558 19,558
5.00 5.00 5.00 4.00 5.00 5.00 5.00 5.00
1,461 1,461 1,461 1,461 1,461 1,461 1,461 1,461
10.191 7,249 5,429 9,614 1,182 1,960 430 734
5,750 5,750 5,750 2,000
3-11.31S 381,029 409,071 389,011 -123_-139 -131,3-12 421,281 421,930
369,974 416,458 444,693 425.252 459,146 46 7,5-19 460,754 452,212
333.054 3?7.-11 7 328,922 332,798 330,112 333.-1L 333,598 333,120
35.582 36>215 03,667 30.634 28.692 26,789 25,003 25,070
409,103 456,440 481.671 458,592 -191,309 497,229 -188,28S 479,794
90.000 95,750 101,500 107,250 _ 113,000 115,000 115,000 115,000
7,456 59.060 83,750 57,750 97,220 99,000 96,000 85,067
2S2.1S2 271.649 264,400 258,888 2-19,275 248.092 246,132 245,702
66.70 64.09 62.24 60.85 58.39 58.09 57.58 57.48
19
TIMN 446185
- -- -- -- - -~..~--

Cigarettes
CHESTERFIELD
COUPON
DUKE
FATIMA
HOME RUN
L&M
OASIS
PICAYUNE
PIEDMONT
Smoking Tobaccos
BUCKHORN
BUFFALO
COCKADE
CORN CAKE
COUNTRY GENTLEMAN
DINNER BELL
DUKE'S
GRANGER
GROWLER
HARMONY
HOME RUN
KENTUCKY LONG CUT
KING BEE
LA TURKA
MASTERPIECE
MEERSCHAUM
MOUNTAIN ROSE
OLD STYLE
PLOW BOY
S.&M.
SUMMERTIME
SWEET TIP TOP
VELVET
VIRGINIA EXTRA
Chewing Tobaccos
CLIPPER
DRUMMOND NATURAL LEAF
EVERY DAY SMOKE
FISH HOOK
GRANGER TWIST
HONEY DIP TWIST
HORSE SHOE
J. T., R. & R.
J. T. SMOOTH
J. T. BRIGHT CLUBS
KING PIN
MASTERPIECE
PICK NATURAL LEAF
PICNIC TWIST
RED BELL
SPARK PLUG
STAR
STERLING
SWEET BURLEY
SWEET CUBA
TINSLEY'S THICK
UNCLE SAM
UNION STANDARD
W. N. T. NATURAL LEAF
Advertising
and
Sales Pronzotion
On these pages you will find all of the principal products
manufactured by Liggett & Myers Tobacco Company.
Notice that the OASIS package and carton have been
redesigned with a new oasis scene. This scene is highly
suggestive of the characteristics of the product: fresh-
ness, coolness, mildness.
The CHESTERFIELD carton has also been given a "new
look." Gold trim has been added to give a richness and
heighten its consumer appeal.
In order to increase the consumer's awareness of the
Company's leading brands, one of the primary objectives
of the advertising and sales departments is to make the
same sales message which is used in print and on TV
and heard on the radio, also visible in hundreds of
thousands of retail outlets. When the Liggett & Myers
salesman goes into the field, he is armed with special
display material and promotion plans to sell the Com-
pany's products to both the wholesale and retail trade.
You may, have seen our windproof lighter offer at point
of sale; the "Get Out The Vote" L&M poster, which was
widely distributed prior to Election Day; or the exclu-
sive L&M Christmas gift pack offering a free Christmas
Carol record with the purchase of two cartons of L&M.
The media used in the Company's advertising pro-
gram is carefully selected for each brand. We strive to
reach the greatest number of potential consumers with
convincing sales messages. In TV, for example, "Gun-
smoke" for L&M, and "The Untouchables" for CHESTER-
FIELD, consistently appear in the top ten of all television
programs, according to the rating surveys.
20
TIMN 446186

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TIMN 446187

1911-1960
TIMN 446188
