Tobacco Institute
Liggett & Myers Tobacco Company 1963 Annual Report
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- 1. Liggett Myers Author
- Affiliation:
Liggett Myers
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Liggett & Myers Tobacco Company
Statement of Consolidated Earnings
(for years ended December 31)
Net Sales .
1963
$502,683,153
1962
$499,955,681
Other Earnings
Interest and dividends received .
Equity in net earnings of unconsolidated
subsidiaries . . . . . . . . . . .
Other . . . . . . . . . . . . . .
Total Earnings .
Costs and Expenses
Cost of goods sold, selling, administrative,
and general expenses . . . . . . . .
Provision for depreciation . . . . . . .
Interest and amortization on funded debt .
Loss on conversion of foreign currency de-
posits . . . . . . . . . . . . .
Other . . . . . . . . . . . . . .
Provision for federal income tax .
Provision for state income and franchise
taxes . . . . . . . . . . . . .
Total Costs and Expenses .
Net Earnings for the Year . . . . . . . . .
Dividends on Preferred Stock .
Net Earnings Applicable to Common Stock .
945,502
247,596
25,018
503,901,269
446,090,456
4,253,247
1,881,660
44,437
24,678,000
2,250,000
479,197,800
24,703,469 ;' 1
1,142,827
$ 23,560,642
801,644
220,828
251,449
501,229,602
440, 964, 796
4,081,438
2,034,941
427,049
20,548
25,948,000
2,342,000
475,818,772
25,410,830
1,163,232
$ 24,247,598
14 _
TIMN 446103

Consolidated
ASSETS
1963
1962
Current Assets
Cash (including negotiable time certificates of de-
posit: 1963, $6,500,000; 1962, $7,000,000) . .
Short-term commercial paper, at cost plus ac-
crued interest . . . . . . . . . . . .
Accounts receivable, customers . . . . . .
Accounts receivable, others . . . . . . . .
Leaf tobacco, at average cost . . . . . . .
Manufactured stock and operating supplies, at
average cost . . . . . . . . . . . .
15,883,235
5,991,875
23,309,412
1,119,015
281,943,344
30,877,420
$ 17,857,319
20,470,367
1,035,105
300,430,512
26,077,027
Total Current Assets .
Property, Plant, and Equipment-at cost
Land and buildings . . . . . . . . . . .
Machinery and equipment . . . . . . . .
Total . . .
Less accumulated depreciation . . . .
Net Property, Plant, and Equipment..
359,124,301
20,958,788
64,671,438
85,630,226
52,242,051
33,388,175
365,870,330
20, 764,041
60,559,383
81,323,424
49,575,228
31,748,196
Other Assets
Brands, trademarks, and good will .....
Investment in unconsolidated subsidiaries, at
equity in net assets . . . . . . . . . .
Investment in foreign tobacco companies, at cost
Prepaid expenses and deferred charges ....
1
1,689,319
1,005,801
1,065,571
1
1,650,973
4,000
1,052,142
Total Other Assets .
Total .
3,760,692
$396,273,168
2,707,116
$400,325,642
12
TIMN 446101

As a result of the forward-looking research at-
titude of the past, the Company is especially well
equipped to supply products that will meet the
changing desires of the consuming public. The most
recent of these products, the LARK cigarette, is en-
joying excellent acceptance.
The "great cigarette controversy" which is pres-
ently occupying so much public attention begs for
an answer. When this answer will be supplied is not
known. The answer will not be generated from emo-
tional argument nor enthusiastic dedication to a
cause, but only from patient, competent research.
Advertising and Marketing
With filter cigarettes accounting for approxi-
mately 60 per cent of the total cigarettes sold in the
United States, the Company programmed its 1963
advertising and marketing plans accordingly, plac-
ing even greater emphasis on the promotion of its
principal filter brand, L & M, and the introduction
of new LARK cigarettes.
Throughout the year, L & M was advertised in all
major media, and sales continued to react favorably
to the promise that "When a cigarette means a lot
... you get Lots More from L & M." The TV and print
situations used to illustrate this copy theme con-
tinued to receive favorable comment from the trade
and from consumers.
LARK cigarettes first appeared in test markets in
'10
March. Because of good initial reaction to the brand,
LARK distribution was rapidly expanded to other
areas with national distribution accomplished by
mid-September. LARK, because of its demonstrably
different 3-piece Keith filter and unusual "back of
the pack" story, has relied heavily on the use of
visual advertising. This included national and local
television, daily newspapers, national magazines,
and point-of-sale material for the effective display
of the product from corner store to supermarket.
In the non-filter field, the Company concentrated
its advertising on the promotion of CHESTERFIELD
KING. This advertising has stressed the fact that
"CHESTERFIELD KING tastes great - Smokes
mild-Because the tobaccos are grown mild, aged
mild, blended mild, and made to taste even milder
through longer length." Both CHESTERFIELD
KING and regular-size CHESTERFIELD were
strongly supported with display advertising at
point of sale.
The Sales Department has had good success in
obtaining display of our brands in all types of ciga-
rette outlets, including vending machines. To
achieve greater effectiveness in food stores, which
now account for a large percentage of sales especi-
ally by the carton, the Company's Marketing Depart-
ment has devised a program of mutual benefit to the
participating stores and to our Company called the
Holiday Ad Promotion. The Company's products re-
ceive prominent display in these promotions.
TIMN 446099 __ _

Liggett & Myers Tobacco Company
alance Sheet
as o f December 31
,IASILITIES
Current Liabilities
Accounts payable . . . . . , , , , . ,
Dividend payable on preferred stock ....
Accrued interest on debentures . . . . . .
Funded debt payable within one year ....
Taxes payable and accrued (less, for 1963, U. S.
Government tax notes, $4,960,344) . . . .
Total Current Liabilities.
Funded Debt
25/a% sinking fund debentures, $23,750,000 pay-
able in 1965, and $37,500,000 payable in 1966
1963 1 1962
4,058,353
284,009
535,938
5,750,000
17,789,115
28,417,415
61,250,000
$ 2,022,378
288,192
582,422
5,750,000
21,672,252
30,315,244
67,000,000
Reserve
For deferred contingent compensation (net of
estimated future income tax reductions) ..
225,561
246,806
Stockholders' Equity
Preferred stock 7% cumulative, par value $100
- authorized, 341,398 shares; issued, 225,141
shares; in treasury, 1963, 62,850 shares, and
1962, 60,660 shares . . . . . . . . . .
Common stock, par value $25 - authorized,
5,000,000 shares; issued 1963, 3,953,593 shares,
and 1962, 3,951,363 shares (Note 1) ....
Paid-in capital in excess of par values of capital
stocks (Note 2) . . . . . . . . . . .
Retained earnings (Note 3) . . . . . . . .
Total Stockholders' Equity. .
Total .
16,229,100
98,839,825
21,165,700
170,145,567
306,380,192
$396,273,168
16,448,100
98,784,075
21,070,828
166,460,589
302,763,592
$400,325,642
13
TIMN 446102

Liggett & Myers Tobacco Company
Statement of Consolidated Retained Earnings
( f or years ended December 31)
1963
Balance at Beginning of Year .
Add-Net earnings for the year
Total .
$166,460,589
24,703,469
191,164,058
1962
$162,215,224
25,410,830
187,626,054
Deduct
Cash dividends of $7 per share on preferred
stock . . . . . . . . . . .
Cash dividends of $5 per share on common
stock . . . . . . . . . . . . .
1,142,827
19,762,453
1,163,232
19, 755, 046
Total dividends .
Excess of cost over par value of preferred
stock reacquired . . . . . . . . .
Total . . . . . . . . . .
Balance at End of Year (Note 31. .
20,905,280
113,211
21,018,491
$170,145,567
NOTES TO FINANCIAL STATEMENTS December 31,1963
1. At January 1, 1963, there were outstanding
options granted under the Incentive Stock Option
Plan to officers and key employees to purchase,
subject to certain limitations, 33,658 shares of the
Company's common stock. During 1963, options
for 2,230 shares were exercised for an aggregate
option price of $150,622, and options for 1,500
shares were canceled. At December 31, 1963, op-
tions were outstanding with respect to 29,928
shares having an aggregate option price of $2,264,-
938. In accordance with the Plan, option prices
represent closing quoted market values of the
shares on the dates the options were granted.
20,918,278
247,187
21,165,465
$166,460,589
2. Paid-in capital in excess of par values of capi-
tal stocks increased in 1963 by $94,872, represent-
ing the excess of sales price over par value of
common stock sold to officers and employees
under the Incentive Stock Option Plan.
3. Under the terms of the Indenture covering the
2;/a o sinking fund debentures, $65,746,318 of
retained earnings is restricted as to payment of
cash dividends on common stock. This limitation
does not apply to stock dividends on common
stock, nor does it restrict payment of dividends
on preferred stock.
15
TIMN 446104

Disposition of Total Earnings
for 1963
The Company received for goods sold
to customers and from dividends
and interest a total of $503,901,000.
This is how it was used or set aside.
42.3% Federal and other excise taxes
$213,046,000
Opinion o f Certi fied Public Accountants
34.1% Leaf tobacco, wages, other
manufacturing costs, and freight
$171,586,000
13.4% Selling, advertising, administrative,
interest, and other expenses
$67,638,000
5.3% Federal and state income and
franchise taxes $26,928,000
4.1 % Dividends $20,905,000
0.8 % Earnings retained $3,798,000
HASKINS & SELLS
CERTIFIED PUBLIC ACCOUNTANTS TWO BROADWAY
NEW YORK 10004
To the Directors and Stockholders of
Liggett & Myers Tobacco Company:
We have examined the consolidated balance
sheet of Liggett & Myers Tobacco Company and its
wholly-owned consolidated subsidiary as of Decem-
ber 31, 1963 and the related statements of consoli-
dated earnings and retained earnings for the year
then ended. Our examination was made in accord-
ance with generally accepted auditing standards,
and accordingly included such tests of the account-
ing records and such other auditing procedures as
we considered necessary in the circumstances.
In our opinion, the accompanying consolidated
balance sheet and statements of consolidated earn-
ings and retained earnings present fairly the finan-
cial position of the companies at December 31, 1963
and the results of their operations for the year then
ended, in conformity with generally accepted ac-
counting principles applied on a basis consistent
with that of the preceding year.
~/r,ยข~.s,srJ d ~cfiy
January 24, 1964
11
TIMN 446100

Research
The Research Department of Liggett & Myers has
for the past year continued to pursue a balanced
program of research in those phases of scientific en-
deavor designed to ensure the successful operation
of your Company, not only in the immediate future
but also for years to come.
This necessarily broad program encompasses re-
search on essentially all of the tobacco business -
ranging from the tobacco varieties planted on the
farms to the kind of cigarettes that may be sold sev-
eral years in the future.
For many years, the Research Department has
cooperated with both state and federal agricultural
Equipment used to determine constituents existing,
in small quantities, in smoke.
research agencies in programs directed toward de-
veloping the best tobacco varieties for the farmers
to use in growing their crops. The department has
emphasized studies of all available tobaccos and,
in addition, has studied many of the manufacturing
operations in order to produce the very best prod-
ucts for the consumer in an efficient and economi-
cal manner.
The Company has also been concerned with the
chemical composition of tobacco and tobacco smoke
as well as the process of combustion of tobacco and
the relationship of these to the biological activity of
tobacco smoke in various test systems.
9
TIMN 446098

Liggett & Myers Tobacco Company
Ten Years in Review
(Dollars expressed in thousands except per share figures)
OPERATING RESULTS Year Ended December 31
ear
Earnings
Net Before
Sales Taxes
Taxes
on
Income E Per
Net Co
arnings St Share
of
mmon Comm
ock (a) Divide
on Per
nds Share Preferred Sinking
Dividends Fund
($7 Per Earnings Require-
Share) Retained ments
1963 $502,683 $51,631 $26,928 $ 24,703 , $ 5.96 $19,7 62 $5.00 $1,143 $ 3,798 $5,750
1962 499,956 53,701 28,290 25,411 6.14 19,7 55 5.00 1,163 4,493 5,750
1961 516,708 58,624 31,864 26,760 6.47 19,7 12 5.00 1,205 5,843 5,750
1960 543,173 62,713 34,004 28,709 6.96 19,6 86 5.00 1,301 7,722 5,750
1959 554,936 65,075 35,036 30,039 7.28 22,5 85 5.75 ( b) 1,430 6,024 5,750
1958 556,046 67,912 36,689 31,223 7.60 19,5 71 5.00 1,461 10,191 5,750
1957 570,385 61,895 33,621 28,274 6.85 19,5 64 5.00 1,461 7,249 5,750
1956 564,966 58,367 31,916 26,451 6.39 19,5 61 5.00 1,461 5,429 5,750
1955 546,965 56,678 29,957 26,721 6.46 15,6 46 4.00 1,461 9,614 2,000
1954 548,862 47,835 25,634 22,201 5.30 19,5 58 5.00 1,461 1,182
FINANCIAL POSITION (Year End) Book
ear Value
Plant and Per
Current Working Equipment Total Funded Short-Term Stockholders' Common
Inventories Assets Capital (Net) Assets Debt Debt (c) Equity Share (a)
1963 $312,821 $359,124 $330,707 $33,388 $396,273 $ 61,250 $ 5,750 $306,380 $73.39
1962 326,508 365,870 335,555 31,748 400,326 67,000 5,750 302,764 72.46
1961 331,145 367,929 334,920 33,138 404,903 72,750 5,750 298,887 71.39
1960 314,413 354,846 333,383 35,122 393,080 78,500 5,750 292,868 69.83
1959 330,394 365,064 332,157 36,201 404,391 84,250 5,750 287,234 68.08
1958 341,318 369,974 333,054 35,582 409,103 90,000 7,456 282,182 66.70
1957 381,029 416,458 327,417 36,215 456,440 95,750 59,060 271,649 64.09
1956 409,071 444,693 328,922 33,667 481,671 101,500 83,750 264,400 62.24
1955 389,014 425,252 332,798 30,634 458,592 107,250 57,750 258,888 60.85
1954 423,439 459,146 330,112 28,692 491,309 113,000 97,220 249,275 58.39
(a) Based on number o f shares outstanding at end o f each year.
(b) Commencing June 1, 1959, regular quarterly dividends of S1.25 per share have been paid.
(c) Includes notes payable to banks and funded debt payable within one year.
16 TIMN 446105

o I(.

TIMN 446106
