Tobacco Institute
Liggett & Myers Tobacco Company 1963 Annual Report
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- 1. Liggett Myers Author
- Affiliation:
Liggett Myers
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Contents
Highlights of Operations page 2
Letter to Stockholders 3
Sales, Earnings and
Dividend Record
5
Financial Condition 6
Taxes, Capital Expenditures
and Manufacturing
7
Export Sales and Leaf Tobacco 8
Research 9
Advertising and Marketing 10
Disposition of Total Earnings and
Opinion of Certified PuL"^ Accountants 11
Consolidated Balance Sheet 12
Consolidated Earnings 14
Consolidated Retained Earnings ai. .
Notes to Financial Statements
15
Ten Years in Review 16
co Company 1963 Annual Report
Stockholders' Annual Meeting
The annual meeting of stockholders will
be held on Tuesday, March 31, 1964, at the
Hotel Plaza, Journal Square, Jersey City,
New Jersey, at 2:30 P.M. Eastern Standard
Time.
Formal notice of this meeting, together
with the proxy and proxy statement, will
be mailed to stockholders on February 28,
1964. Stockholders who are unable to
attend the meeting are urged to sign their
proxies and return them promptly to the
Company so that the stock of the Company
will be represented as fully as possible at
the meeting.
Today the Company is owned by ap-
proximately 50,000 stockholders. About
83 per cent of the total common and pre-
ferred stock was voted by person or proxy
at the last annual stockholders' meeting
on March 26, 1963.

T609VV &WIZ
Liggett & Myers Tobacco Company
Highlights
o f Operations
1963 1962
Net sales . . . ... . . . . . . $502,683,153 $499,955,681
Earnings before taxes . . . . . . . 51,631,469 53,700,830
Income and franchise taxes ..... 26,928,000 28,290,000
Earnings before preferred dividends . 24,703,469 25,410,830
Net earnings after preferred dividends . 23,560,642 24,247,598
Percentage of net sales ....... 4.69% 4.85%
Net earnings per share of common stock $5.96 $6.14
Dividends per share of common stock . $5.00 $5.00
Current assets . . . . . . . . . .
Current liabilities . . . . . . . .
Ratio . . . . . . . . . . . . .
Funded debt . . . . . . . . . .
Capital stock . . . . . . . . . .
Additional paid-in capital ... . . .
Retained earnings . . . . . . . .
$359,124,301 $365,870,330
28,417,415 30,315,244
12.6 to 1 12.1 to 1
61,250,000 67,000,000
115,068,925 115,232,175
21,165,700 21,070,828
170,145, 567 166, 460, 589
Approximate number of stockholders . 50,000 50,000
2

Directors of Liggett & Myers Tobacco Company
J. BOWLING ANDERSON
WILLIAM A. BLOUNT
LAWREN
W. BRUFF

Officers
ZACH TOMS President cmd Chief Executi~e Oficer
MILTON E. HARRINCTON Executive Vice-President,
Chairman Executive Committee
J. BOWLING ANDERSON Vice-President, Finance -
LAWRENCE W. BRUFF Vice-President, Adiertising
FREDERICK R. DARKIS Vice-President, Research
FRANCIS H. HORAN Vice-President and General Counsel
GRAYDON B. LEAKE Vice-President, Sales
EDWARD J. PARRISH Vice-President, Export Sales
LOY D. THOMPSON Vice-President, Manufacturing and Lea f
SAMUEL WHITE Vice-President, Marketing
RALPH P. MOORE Treasurer
RUSSELL M. CHENOWETH Secretary
RUSSELL G. CUTTER Auditor
R. HAYV"OOD HOSEA Assistant Treasurer and Assistant Secretary
JAMES ',1vRAN Assistant Treasurer and Assistant Secretary
CHARLES B. MORGENTHALER Assistant Secretary
DONALD G. NYREEN Assistant Secretary
Directors
J. BOWLING ANDERSON
WILLIAM A. BLOUNT
LAWRENCE W. BRUFF
FREDERICK R. DARKIS
MILTON E. HARRINGTON
FRANCIS H. HORAN
GRAYDON B. LEAKE
HOWARD W. McCALL, JR.
C. GRICE McMULLAN
JONATHAN W. OLD, JR.
EDWARD J. PARRISH
FREDERICK SHEFFIELD
FRANK TALBOTT, JR.
LOY D. THOMPSON
ZACH TOMS
SAMUEL WHITE
Transfer Agent: Chemical Bank New York Trust Co.
30 Pine Street, New York, N.Y. 10015
Registrar: First National City Bank
55 Walt Street, New York, N.Y. 10015
TIMN 446087

Operations 1963
'57 '58 '59 '60 '61 '62 '63
'57 '58 '59 '60 '61 '62 '63
Sales
Net sales for 1963 were $502,683,153, compared
with $499,955,681 for the previous year, represent-
ing a slight increase. Sales of L & M filters continued
to increase during the year. There was a further de-
cline in the sales of the Company's non-filter brands.
National distribution of the new LARK cigarette,
with the 3-piece Keith filter, was begun in August,
and the sales results have been most satisfactory.
Earnings
Consolidated net earnings were slightly lower
than in the previous year, amounting to $24,703,469
($5.96 per share of common stock), compared with
$25,410,830 ($6.14 per share) for 1962. The principal
reason for the decrease was the extra promotional
and advertising costs incurred in introducing LARK
cigarettes in the national market.
Dividend Record
Dividends on common shares have been paid
every year since the Company started in November,
1911.
Total payments in 1963 amounted to $5.00 per
share. consisting of four quarterly dividends of
Si.'~5 vach. Four quarterly dividends of $1.75 per
share N%c-rc also paid on the preferred stock. At the
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February 3, 1964
To the Stockholders:
Net sales for the year amounted to $502,683,153, representing an increase of $2,727,472 over 1962
sales. Domestic unit sales of cigarettes showed an increase over sales for the previous year, while
export sales were slightly off. Export sales for the whole industry were less in 1963.
Net earnings amounted to $5.96 per share of common stock, compared with $6.14 in 1962. During
the last six months of the year, earnings were affected by heavy expenses, amounting to several
million
dollars, incurred in advertising and promoting the new LARK cigarette; otherwise, we estimate that
earnings would have been well in excess of 1962 earnings.
The financial condition of the Company continues strong with a ratio of current assets to current
liabilities of 12.6 to 1. There were no short-term borrowings at the end of the year.
Consumer demand for the Company's new filter brand, LARK, with the 3-piece Keith filter, con-
taining charcoal granules in a separate filter chamber, is steadily increasing. Good taste and
unique
filtration make LARK a distinctive cigarette. With the development of increased LARK sales, your
Company will have two popular filter-tip brands; namely, L & M and LARK. The trend to filter ciga-
rettes continues, presently accounting for close to 60 per cent of the total.
The report of the Surgeon General's Advisory Committee on Smoking and Health was released
on January 11, 1964, and we did not have an adequate opportunity to review it before this report had
to be printed to meet our required mailing schedule. It is now being studied by our permanent staff
of scientists and technical experts. Its findings will be fully considered in the planning of our
research
and development programs as well as in the planning of our marketing activity. If, after having
studied
this report, we feel that an additional statement will be meaningful, it will be forthcoming.
In 1963, industry cigarette production increased by approximately 3 per cent. Any forecast for
1964 must take into account the possible effect on sales of the above-mentioned report. However,
there are some other favorable factors, including continued high purchasing power of the public and
an increase in population.
We are pleased that the distinguished American Medical Association has announced a program
of research for the study of smoking and health. Your Company will continue its research in associa-
tion with Arthur D. Little, Inc., Cambridge, Massachusetts, with the aim of offering smokers the
best
possible quality products.
We continue to study possible expansion of our foreign business, and presently we are negotiat-
ing with a well-established firm to engage in manufacture outside the United States. Our manufac-
turing arrangement with S. A. Ed. Laurens-"Le Khedive", Switzerland, announced last year, has
been a successful and satisfactory one.
During the year, the Company established a new division to study acquisitions or mergers for
the possible diversification of your Company's business along profitable and advantageous lines.
This
subject has been actively pursued, and a number of situations carefully reviewed, but there is none
with respect to which any announcement can be made at this time.
On behalf of the Directors, I wish to express grateful appreciation to the employees of the Com-
pany for their good work during the year and to thank the stockholders for their continued interest
and loyal support.
Respectfully submitted on behalf of the Directors,
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TIMN 446092

ZACH TOMS
`
Executive Personnel
On March 31, 1963, William A. Blount, Chairman of the
Board and Chief Executive Officer, retired. He remained as
a Director of the Company.
Zach Toms, President, became Chief Executive Officer on
April 1, 1963.
Milton E. Harrington, former Vice-President and Leaf De-
partment Manager, was elected Executive Vice-President on
March 20, 1963, and Chairman uF the Executive Committee on
April 1, 1963.
Ralph P. Moore, former :lstiist,int Treasurer, was elected
Treasurer on April 1, 1963.
On December 18, 1963, Hm«.ird 'A' M,.Call, Jr., Vice-Chair-
man of the Chemical Bank Ne%~ l'ni k Trust Company, New
York, N.Y. and Frank Talbott. Jr., Lhciirman of the Board of
Dan River Mills, Inc., Danville, Virginia, were elected to the
Board of Directors.
TIMN 446088

t
end of the year, there were approximately 50,000
stockholders sharing the dividends.
Total dividends paid in 1963 on both common and
preferred stock amounted to $20,905,280. The bal-
ance of the year's earnings amounting to $3,798,189
was retained for use in the business. This compared
with $4,492,552 retained in 1962.
On January 14, 1964, a regular dividend of $1.25
per common share was declared, to be paid March
2, 1964, to stockholders of record February 21, 1964.
Financial Condition
The Company's over-all financial condition con-
tinued to improve in 1963. For more than four years,
it has not been necessary to obtain short-term loans;
cash not needed immediately for current operations
has been invested in short-term interest-bearing
obligations of the United States Government, banks,
Part of the newly installed IBM Computer System.
When in full service, this new Tele-processing system will
link our factories and offices with warehouses throughout
the country, assuring Liggett & Myers' customers more
efficient service.
(
6
TIMN 446095

machinery to produce it. All of the design and as-
sembly work of this machinery were done by Lig-
gett & Myers' personnel.
The Company's cigarette factories in Durham,
North Carolina, and Richmond, Virginia, and its
pipe and plug tobacco factory in St. Louis, Missouri,
continue to be among the most modern in the indus-
try. Its leaf tobacco processing plants in Durham
and Rocky Mount, North Carolina; Danville,
Virginia; and Lexington and Paris, Kentucky, pro-
vide facilities well located in the tobacco-growing
areas and are excellently equipped to serve the Com-
pany's needs.
Export Sales
The export sales of the Company continue on a
most satisfactory basis. Our accomplishments in
this respect are due in no small measure to the fine
business relationships that exist between the Com-
pany and its many loyal customers.
In 1963, the LARK cigarette, our newest brand
with the unique 3-piece Keith filter, was introduced
in world markets. Its initial acceptance has been
most encouraging, and indications are that the de-
mand for LARK will continue to increase.
L & M filters manufactured for us by the firm Ed.
Laurens, one of the leading Swiss cigarette manu-
facturers, continue to have favorable acceptance in
the Swiss market. We consider our first manufac-
8
turing venture overseas to be a successful one and
are studying the desirability of expanding in other
markets.
Leaf Tobacco
Purchases of choice-quality flue-cured, burley,
Maryland, and Turkish tobaccos were made during
1963 to provide for the Company's requirements of
leaf. At the end of 1963, the total value of leaf inven-
tory was $281,943,344.
Domestic leaf purchases are made through the
Company's own experienced buyers who participate
in virtually all of the auction sales where cigarette
tobaccos are sold. Turkish tobacco is purchased
through a wholly-owned subsidiary, the Gary
Tobacco Company.
The 1963 flue-cured tobacco crop totaled approxi-
mately 1,459 million pounds and sold at an average
market price of 57.7 cents per pound, as compared
with a total of 1,508 million pounds at 59.8 cents per
pound for the 1962 crop.
As is customary, sales of the burley crop were not
completed by the end of the year. However, it is esti-
mated that total volume is approximately 750 mil-
lion pounds, as compared with 703 million pounds
for the 1962 crop. Market prices of this crop aver-
aged 59.7 cents per pound through the end of the
year, as compared with a price of 60.8 cents per
pound a year earlier.
TIMN 446097

Net Worth Compared
With Long-Term Debt
N Net Worth
flions 0 Long-Term Debt
300
?00
100
millions
70 -
60
50
40
30
20
10
Taxes
~ Federal and State Income
and Franchise Taxes
Net Income After Taxes
or finance companies. Cash and short-term invest-
ments, including U.S. Government tax notes, at the
end of the year amounted to $26,835,454, compared
with $17,857,319 at the end of 1962.
The principal amount of the 25/s per cent deben-
tures outstanding was reduced by $5,750,000 in 1963
through operation of the Sinking Funds. This reduc-
tion, together with the addition of $3,616,600 to
stockholders' equity, further improved the ratio of
funded debt to stockholders' equity. Funded debt at
December 31, 1963, amounted to $61,250,000, com-
pared to $67,000,000 for the previous year.
The ratio of current assets to current liabilities at
the end of 1963 was 12.6 to 1, as compared to a ratio
of 12.1 to 1 in 1962.
The Company reacquired 2,190 shares of noncall-
able 7 per cent preferred stock during 1963, bringing
the total number of preferred shares held in the
treasury at December 31, 1963, to 62,850.
Taxes
Federal and state income taxes and franchise
taxes amounted to $26,928,000, or $6.81 per share.
For comparison, net earnings per share on the com-
mon stock amounted to $5.96.
Federal and other excise taxes amounted to $213,-
046,000. The federal excise tax alone amounts to
eight cents for each package of cigarettes.
Although the Company does not collect state and
local tobacco taxes, they represent a substantial
levy on the sales of its products, resulting in higher
prices to the consumer. Forty-seven states have a
tax on cigarettes; during 1963 several of them in-
creased the rates to as high as the federal excise rate
of eight cents per pack.
Capital Expenditures
Principal capital expenditures during 1963 were
for purchases of machinery and equipment to mod-
ernize and improve the efficiency of the Company's
manufacturing and leaf tobacco operations. In 1963,
these expenditures aggregated $3,500,000, compared
with $2,200,000 in 1962. Depreciation charges to
costs and expenses amounted to $4,253,247 during
1963 as against $4,081,438 in 1962. No major ex-
penditures for capital improvements are anticipated
for the near future.
Manufacturing
The Manufacturing Department had an active
year. In addition to the installation of a number of
new cigarette-making machines and new production
systems, the manufacture of LARK cigarettes, with
the 3-piece Keith filter, began. Since the 3-piece
Keith filter contains activated and fortified charcoal
granules in a chamber between two modern outer
filters. it was necessary to design and build intricate
7
TIMN 446096
