Tobacco Institute
Liggett & Myers Tobacco Company 1967 Annual Report
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- 1. Liggett Myers Author
- Affiliation:
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Stockholders' Annual Meeting
The annual meeting of stockholders
will be held on Tuesday, April 30, 1968,
at the Company's Operations Center,
Durham, North Carolina, at 2:30 P.M.
Eastern Daylight Time.
A formal notice of this meeting, to-
gether with the proxy and proxy state-
ment, will be mailed to stockholders on
March 29, 1968. Stockholders who are
unable to attend the meeting are urged
to sign their proxies and return them
promptly so that the stock of the Com-
pany will be represented as fully as
possible at the meeting.
Today the Company is owned by ap-
proximately 49,400 stockholders. About
77 per cent of the total common and
preferred stock was voted by person or
proxy at the last annual stockholders'
meeting on April 25, 1967.
Liggett & Myers Tobacco Company
1967 Annual Report
Contents
Officers and Directors Inside Front Cover
Letter to Stockholders Page 2
Domestic Cigarettes 5
Smoking and Chewing Tobaccos
The Pinkerton Tobacco Company 7
International Cigarettes 9
Alcoholic Beverages
The Paddington Corporation
Carillon Importers Ltd. 11
Allen Products Company, Inc.
Irradiated Foods, Inc. 13
National Oats Company 15
New Operations Center 16
Financial Review 17
Highlights of Operations 18
Disposition of Total Earnings 19
Consolidated Balance Sheet
Consolidated Earnings and 20
Retained Earnings
Consolidated Source and 22
Application of Funds 23
Notes to Financial Statements
Opinion of Certified Public 23
Accountants 24
Trn Years in Review Inside Back Cover
TIMN 446040
I

Liggett & Myers Tobacco Company
Executive Offices:
630 Fifth Avenue, New York, N.Y. 10020
Executive Personnel
On August 15,1967, Frederick P. Haas
was elected Vice-President. Mr. Haas has
served as General Counsel and a member
of the Board of Directors since 1965,
when he came to the Company from the
law firm of Webster Sheffield
Fleischmann Hitchcock & Brookfield
in New York, where, as a partner, he was
active for a number of years in the legal
affairs of Liggett & Myers.
O f f icers
MILTON E. HARRINGTON President and Chief Executive Officer
JONATHAN W. OLD, JR. Executive Vice-President and Chairman
Executive Committee
J. BOWLING ANDERSON Senior Vice-President, Finance
FREDERICK P. HAAS Vice-President and General Counsel
JAMES G. HUCKABEE, JR. Vicr-President, Manufacturing
EDWARD J. PARRISH Vice-President, International
SAMUEL WHITE Vice-President, Marketing
RALPH P. MOORE Treasurer
RUSSELL M. CHENOWETH Secretary
R. HAYWOOD HOSEA Comptroller.
RUSSELL G. CUTTER Auditor
JAMES J. MORAN Assistant Treasurer and Assistant Secretary
ERNEST W. BALDASSARE Assistant Treasurer
CHARLES B. MORGENTHALER Assistant Secretary
DONALD G. NYREEN Assistant Secretary
JOSEPH F. TAYLOR Assistant Secretary
Directors
J. BOWLING ANDERSON
WILLIAM W. BATES, JR.
WILLIAM A. BLOUNT
S. BACON FULLER
FREDERICK P. HAAS
MILTON E. HARRINGTON
JAMES G. HUCKABEE, JR.
ROBERT F. HUNSICKER
HOWARD W. McCALL, JR.
C. GRICE McMULLAN
RALPH P. MOORE
JONATHAN W. OLD, JR.
EDWARD J. PARRISH
ABRAHAM ROSENBERG
FREDERICK SHEFFIELD
ROBERT L. TAYLOR
EDGAR M. WALLER, JR.
SAMUEL WHITE
TIMN 446039
Transfer Agent: Chemical Bank New York Trust Co.
20 Pine Street, New York, N.Y. 10015
Registrar: First National City Bank
55 Wall Street, New York, N.Y. 10015
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TIMN 446043
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the Department of Health, Education and Welfare
also endorsed and to which reference is made
below.
During 1967, legislation was introduced in the
Congress which, if enacted, would require, among
other things, (1) listing of "tar" and nicotine con-
tent of cigarettes on packaging and in advertising,
(2) a change in the wording of the caution notice
on all packaging. Proposed legislation also would
remove the present statutory moratorium against
regulation of cigarette advertising by the Federal
Trade Commission. Hearings on these and related
bills may take place during 1968.
Another development was the ruling by the Fed-
eral Communications Commission in June that all
licensed broadcasting media carrying paid cigarette
commercials must under its "Fairness Doctrine"
allow significant free time to anti-smoking propo-
nents to disseminate anti-smoking messages. His-
torically, the "Fairness Doctrine" has afforded free
time to those differing with a station's announced
editorial policy, to political opponents, or state-
ments on controversial issues. Never before has the
"Fairness Doctrine" been applied to commercial
messages. The ruling met with widespread criti-
cism, and proceedings have been commenced, in
which the industry has intervened, to test the
legality of this administrative mandate.
The Federal Trade Commission undertook to test
a selected number of cigarette brands for "tar" and
nicotine content and published the results of its
initial tests in November, 1967. It is expected that
the testing and periodic reporting will continue on
a broader basis. The results are being monitored by
a testing laboratory set up for the purpose by the
industry in Washington, and the industry from the
outset has made every effort, with some but not
entire success, to persuade the Commission to
adopt accurate and proved testing procedures.
On behalf of the Board of Directors, I express our
sincere appreciation for the cooperation and loyalty
of our employees, and for the continued support of
our stockholders.
Milton E. Harrington
President
March 11, 1968
Executive Committee; left to right:
Samuel White, Vice-President, Marketing;
\tilton E. Harrington, President and Chief
F:rerutive Officer; Jonathan W. Old, Jr.,
f:.rcutive Vice-President and Chairman
F:xc(;utive Committee; J. Bowling Anderson,
tienior Vice-President, Finance; and
Frederick P. Haas, Vice-President and
General Counsel.
TIMN 446042
~

-,S . ,Y ..
To the Stockholders:
Net earnings for 1967 were $23,932,383, equal to
$5.96 per share of common stock. This is an in-
crease of 7.4 per cent over the 1966 earnings of
$22,276,920, equal to $5.52 per share. Net sales for
1967 were $575,221,446, slightly below the 1966
total of $577,476,258.
Sales for the first six months of 1967 were higher
than in 1966, primarily because they included sales
by The Paddington Corporation and Star Indus-
tries, Inc., control of which was acquired on May
26, 1966. Sales for the second half of 1967 were
lower than in 1966, primarily because they did not
include the sales by Star Industries, Inc., which
ceased to be a subsidiary on May 15, 1967. The
sales by National Oats Company have been in-
cluded since September 29, 1967, the date of its ac-
quisition.
The increase in earnings was favorably affected
by the rise in cigarette prices and by increased sales
of J&B Rare Scotch Whisky and ALPO dog food,
but was adversely affected by the introductory
costs of three new cigarettes: L&M Menthol 100
and L&M Golden 100 in the first half of the year
and 101 CHESTERFIELD in the third quarter.
In 1967 we continued to strengthen our domestic
and international marketing operations, expanding
our program of licensing the manufacture and sale
of our cigarettes in foreign countries and further
diversifying our business with the acquisition of
the net assets of National Oats Company.
According to the United States Department of
Agriculture, total cigarette production and con-
sumption increased about 2 per cent to record high
levels in 1967, while cigars and smoking tobaccos
continued their declines from 1964 highs. Ship-
ments of tax-free cigarettes to overseas military
forces increased almost 18 per cent, and 1967 ex-
port shipments were about the same as in 1966.
The increases in consumption were attributed to
more people reaching smoking age, high levels of
consumer income, and greater shipments to over-
seas armed forces, the same factors which are apt
to contribute further to modest sales gains in 1968.
Our leaf tobacco inventories totaled $224,992,911
on December 31, 1967. Production of flue-cured
tobacco was estimated to be 1,268 million pounds,
according to the United States Department of Agri-
culture, compared to 1,108 million pounds produced
in 1966. The average price per pound declined from
66.7 cents to 64.2 cents.
Based on sales of approximately 78 per cent of
the 1967 burley crop, the Department estimated
total production at 559 million pounds, compared
to 587 million pounds produced in 1966. The aver-
age market price increased to a record high of 71.8
cents per pound, 7.3 per cent above the 66.9 cent
average in 1966.
Inequitable and punitive state and local excise
taxes are a serious problem to the cigarette indus-
try. The weighted average rate of state cigarette
taxes, now almost equal to the Federal rate of eight
cents per pack, increased approximately 10 per cent
in 1967.
During 1967, these taxes were raised in ten states
by amounts ranging from one cent per pack in
Tennessee to seven cents in California, but similar
bills failed passage in twenty states.
Tax increases are being considered, and enacted,
despite the deplorable bootlegging situation in New
York. Here state sales were off almost 14 per cent
in fiscal 1967, and city sales were off about 23 per
cent. In fiscal 1967, sales were off more than 3 per
cent in the twenty-three states which increased
taxes in 1965, and up almost 4 per cent in the
twenty-six states which did not enact increases.
North Carolina continues as the only state with no
cigarette tax.
Federal, state, and local excise taxes on tobacco
climbed to a record total of approximately $3.8
billion in fiscal 1967. Although this is a substantial
portion of the $9.4 billion consumer expenditure for
tobacco products, it does not include income and
franchise taxes, state and local sales taxes, and
many other direct and indirect taxes.
On or about July 1, 1967, both the Department of
Health, Education and Welfare and the Federal
Trade Commission filed reports with the Congress,
as required by the Federal Cigarette Labeling and
Advertising Act. The Federal Trade Commission
recommended further restrictive legislation which
TILMN 446041
2

International Cigarettes
Our leading cigarette brands
are exported to more than
100 countries and are
manufactured locally in:
Argentina
Austria
Belgium
Bolivia
Ccsta Rica
Holland
Mexico
Philippines
Switzerland
Exports of L&M, CHESTERFIELD, and LARK
continued to contribute importantly to corporate
sales and earnings. Export sales of CHESTERFIELD
Filter and CHESTERFIELD Menthol, introduced in
1966, increased in 1967. Non-filter CHESTERFIELD
declined in line with the international trend from
non-filters to filters, but continued to be a major
export cigarette. New 101 CHESTERFIELD was
introduced in some export markets in late 1967.
Our L&M Filter export business was expanded
with the introduction of L&M Menthol 100 and
L&M Golden 100 into many export countries in the
latter half of the year. These new L&M brands in
100-millimeter size will be introduced in additional
countries in 1968.
The volume of our cigarette brands manufactured
under license in foreign countries in 1967 was ap-
proximately double that of 1966. In March, CHES-
TERFIELD was added to several other brands
manufactured under license in the Philippines. In
May, LARK was added to L&M and CHESTER-
FIELD in Switzerland, and CHESTERFIELD Filter
was added to L&M in Costa Rica.
New agreements were negotiated in other coun-
tries where locally manufactured brands have sales
advantages over imported cigarettes. In May, L&M
was introduced in Bolivia, and in July, L&M and
CHESTERFIELD were introduced in Austria.
Our brands are also manufactured locally in
Argentina, Belgium, Holland, and Mexico; and
licensing agreements have been signed in Italy and
Peru.
Although our expanding foreign manufacturing
operations do not increase corporate sales, royal-
ties account for a growing share of our international
cigarette earnings and are making an important
contribution to corporate earnings. In every coun-
try where our brands are manufactured locally, the
sales of our cigarette brands are greater than they
would otherwise be.
TIMN 446048
9

Smoking and Chewing Tobaccos
Factory Locations
Fhe Company has a smoking
3nd chewing tobacco factory
'.n St. Louis, Missouri. The
Pinkerton Tobacco Company,
a wholly-owned subsidiary,
has a chewing tobacco plant
in Toledo, Ohio.
Smoking Tobaccos
3UCKHORN
3UFFALO
'OCKADE
CORN CAKE
COUNTRY GENTLEMAN
DINNER BELL
DUKE'S
GRANGER
GROWLER
HOME RUN
KENTUCKY LONG CUT
KING BEE
MASTERPIECE
MOUNTAIN ROSE
OLD STYLE
PLOW BOY
S&M
SUMMERTIME
SWEET TIP TOP
VELVET
VIRGINIA EXTRA
Chewing Tobaccos
Plug
CLIPPER
DRUMMOND NATURAL LEAF
EVERY DAY SMOKE
FISH HOOK
HORSE SHOE
J.T.
KING PIN
MASTERPIECE
PICK NATURAL LEAF
SPARK PLUG
STAR
TINSLEY'S THICK
UNCLE SAM
UNION STANDARD
W.N.T. NATURAL LEAF
Twist
GRANGER
HONEY DIP
PICNIC
Fine Cut
RED BELL
STERLING
SWEET BURLEY
Scrap
PAY CAR
RED HORSE
RED MAN
UNION STANDARD
In the Smoking and Chewing Tobacco Division,
headquartered in St. Louis, Missouri, the sales and
marketing functions were reorganized during 1967.
Also, in May, Weightman, Inc., an advertising
agency in Philadelphia, was appointed to handle
the advertising for VELVET, GRANGER, MASTER-
PIECE, and other brands.
Sweepstake promotions for GRANGER and VEL-
-VET were run in St. Louis, Kansas City, Philadel-
phia, and Boston with the use of newspapers, radio,
and endorsements from leading baseball stars.
GRANGER was introduced in a 7-ounce canister
as a companion product to the pocket-size pouch
and the 14-ounce canister. Both VELVET and
GRANGER featured in-pack pipe offers.
The Pinkerton Tobacco Company
Pinkerton, a wholly-owned subsidiary of Liggett
& Myers, located in Toledo, Ohio, is a large pro-
ducer of scrap chewing tobaccos. In 1967, Pinkerton
introduced new packaging for its four principal
brands: RED MAN, its leading seller, RED HORSE,
PAY CAR, and UNION STANDARD. The new foil-
laminated pouches give the products longer shelf
life, improved graphics, more effective brand iden-
tification, more consumer convenience, and more
merchandising appeal.
,riMS 446046
7

The Paddington Corporation
The year 1967 was an excellent one for Scotch
whiskies, and sales and earnings by Paddington
rose to record highs. The increase in sales was due
primarily to the popularity of J&B Rare Scotch
Whisky, which, according to published reports,
continues to be the largest selling Scotch in the
United States.
'roducts
&B Rare Scotch Whisky
:RAND MARNIER
~OMBAY English Gin
'OMBAY French Vermouth
:HERRY MARNIER
:OLD LEAF French Cognac
'~ARDINET NAPOLEON French Brandy
)OPFF, RIQUEWIHR Alsatian Wines
~CHAIA CLAUSS Greek Liqueurs and Wines
tHUM NEGRITA
Carillon Importers Ltd.
Sales and earnings by Carillon in 1967 climbed to
record levels with significant increases in the sales
of GRAND MARNIER and BOMBAY Gin. Carillon
also imports and distributes BOMBAY Vermouth
and a variety of wines, brandies, and cordials.
Changes in Ownership
On May 15, 1967, the Company exchanged all of
its 792,369 shares of Star Industries, Inc., for
933,812 shares of Paddington and 101 shares of
Carillon, formerly owned by Star. As a result, Lig-
gett & Myers ceased to own Star but retained an
equity in Carillon of 50.5 per cent.
As a result of the above acquisition of Padding-
ton shares from Star, and of purchases by Pad-
dington of 317,244 shares of its own stock, Liggett
& Myers' equity in Paddington at December 31,1967,
was increased to 92.8 per cent, Star's equity was
6.4 per cent, and the public stockholders' equity was
0.8 per cent.
Formerly a New York corporation, Paddington is
now a Delaware corporation, and its shares are no
longer listed on the American Stock Exchange.
TIMN 446050
11

Domestic Cigarettes
Because of the continued trend to filter cigarettes,
and the new trend to 100-millimeter cigarettes, we
introduced three new filter cigarettes in the 100-
millimeter category in 1967.
L&M Menthol 100 was introduced in February,
and national distribution was completed in April.
Following consumer acceptance of L&M Menthol
100, L&M Golden 100 was introduced in forty
states in June and the remainder of the states in
August. The L&M 100 package design is distinc-
tively different from the traditional L&M red-and-
white package design. L&M Menthol 100 has a
modernized, white L&M monogram on its green
pack, and L&M Golden 100 has a matching white
L&M monogram on its gold pack.
Our newest cigarette, 101 CHESTERFIELD, was
introduced in ten major markets in August; and
after a good response from wholesalers, retailers,
and consumers, it was moved swiftly into national
distribution a month later.
The unique 101 name, the superior tasting prod-
uct, the striking gold-and-plum packaging, and the
lively advertising make 101 one of the most appeal-
ing cigarettes on the market. As the name indicates,
101 is one millimeter (39/1000ths of an inch) longer
than the 100-millimeter cigarettes. As the advertis-
ing indicates, 101 is "a silly millimeter longer
... It isn't much. But wait 'til you taste it. It's one
better."
actory Locations
he Company has two
igarette factories, one in
urham, North Carolina, and
ne in Richmond, Virginia,
rid leaf tobacco processing
lants and storage
rarehouses in Durham and
ocky Mount, North
;arolina; Danville, Virginia;
exington and Paris,
:entucky;and Stoughton,
Visconsin.
The Gary Tobacco
ompany, a wholly-owned
ubsidiary, has plants in
:mir, Turkey, and in Cavalla
nd Xanthi, Greece, for
uying and processing
romatic Turkish-type leaf
)baccos.
Products
C[-IESTERFIELD (King, Regular)
CHESTERFIELD FILTER
CHESTERFIELD MENTHOL
101 CHESTERFIELD
DUKE FILTER
FATIMA
HOME RUN
LARK
L&M FILTER (King, Box, Regular)
L&M GOLDEN 100
L&M MENTHOL 100
OASIS MENTHOL
PICAYUNE
PIEDMONT
This third strong entry in the new, longer ciga-
rette category, together with the two new L&M
100's, is contributing importantly to our total filter
sales.
Our third major filter brand, LARK, continued to
receive favorable publicity in 1967. As a leading
national magazine stated: "The gases have been
shown to inhibit defense mechanisms that protect
the lungs of animals.... The program at Arthur D.
Little, directed by Dr. Charles J. Kensler* and fi-
nanced mainly by Liggett & Myers, has led to devel-
opment of improved 'activated' charcoal filters.
Charcoal is specially treated to enhance its ability
to adsorb gas molecules and the filters remove one-
half to two-thirds of certain irritant gases in ciga-
rette smoke. It was this Arthur D. Little research
that led Liggett & Myers to market its LARK brand."
The Company continued to expand its cigarette
marketing during 1967 with special programs to in-
crease military and vending sales, a comprehensive
merchandising program for retailers, and extended
services to wholesale distributors.
*Copies of Dr. Kensler's testimony before Congressional
hearings held in August, 1967, by the Subcommittee on Con-
sumer Affairs of the United States Senate Committee on
Commerce are available on request. Write: Liggett & Myers
Tobacco Company, Box 21, 90 Church Street, New York, N.Y.
10008.
TINgN 446044
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