Tobacco Institute
Liggett & Myers Incorporated 1968 Annual Report
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Annotations
- 1. Liggett Myers Author
- Affiliation:
Liggett Myers
- Affiliation:
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Liggett &Xlyers Incorporated and Consolidated Subsidiaries
Statement of Consolidated Paid-In Capital
In Excess of Par Values of Capital Stock
for the years ended December 31
1968 1967
(Note 1)
BALANCE, JANUARY 1, AS PREVIOUSLY REPORTED $ 21,586,697
ADD
Transfer from common stock in connection with the reduc-
tion of the par value of such stock (Note 4) ..................
91,163,444
Excess of par value of capital stock and capital surplus of
Austin, Nichols over par value of $5.25 cumulative con-
vertible preference stock issued therefor (Note 1) ........
3,946,586
BALANCE, JANUARY 1, AS RESTATED .......................... $117,080,671 116,696,727
ADD (DEDUCT)
Excess of sales price over par value of common stock sold
to officers and employees under the Incentive Stock
Option Plan ...................................................................
02
,037
Capital stock and surplus transactions of Austin, Nichols
(1968 includes transactions for the period from August
1, 1967 through date of inerger) (Note 1) ....................
1,066,618
379,907
Costs incident to merger with Austin, Nichols .................... (435,988) -
BALANCE, DECEMBER 31 .................................................. $117,711,703 $117,080,671
See Notes to Financial Statements.
Statement of Consolidated Retained Earnings
for the years ended December 31
1968 1967
(Note 1)
BALANCE, JANUARY 1, AS PREVIOUSLY REPORTED $177,908,157
RETAINED EARNINGS OF AUSTIN, NICHOLS AT JULY
31, 1966 (Note 1) ............................................................
5,162,610
BALANCE, JANUARY 1, AS RESTATED .......................... $186,332,662 183,070,767
ADD (DEDUCT)
Net earnings for the period (Note 1) ................................
24,066,287
25,127,358
Cash dividends-Liggett & Myers
Preferred stock-$7 per share ......................................
(977,347)
(1,036,637)
Common stock-$2.50 per share .............................. (19,063,726) (19,216,910)
Cash and stock dividends-Austin, Nichols ...................... (335,540) (767,439)
Excess of cost over par value of preferred stock reacquired (44,400) (190,994)
Excess of cash and stock dividends declared over net earn-
ings ($785,750) of Austin, Nichols for the period from
August 1, 1967 through December 31, 1967 (Note 1)....
(298,948)
-
Excess of average cost over quoted market value of treasury
stock issued in exchange for the net assets of National
Oats Company ...............................................................
-
(653,483)
BALANCE, DECEMBER 31 (Note 7) .................................. $189,678,988 $186,332,662
See Notes to Financial Statements.
TIMN 446032
Zt

Smoking and Chewing
Tobaccos
Although domestic consumption
of smoking tobaccos increased more
than 4 per cent to approximately 70
million pounds in 1968, this was
considerably below the peak level in
recent times of 84 million pounds in
1964. Imports of smoking tobaccos
increased more than 35 per cent. and
exports of smoking tobaccos both in
packages and in bulk increased more
than 2 `' per cent.
Our Smoking and Chewing
Tobacco Division, headiluartered in
St. Louis. Missouri, had increased
sales during 1968. Sales of our
leading brand, VELVET, increased
more than the average for the
industry.
In the popular-price segment of
the smoking tobacco market, Liggett
& Myers has an important share of
the market with VELVET and
GRANGER pipe tobaccos. In the
premium-price segment of the
market, the Company's leading
brand is MASTERPIECE pipe
tobacco.
The Pinkerton Tobacco Company
Pinkerton, a wholly-owned sub-
sidiary of Liggett & 34yers, located in
Toledo, Ohio, is a large producer of
scrap chewing tobaccos. The new
foil-laminated pouches introduced
in 1967 for its four principal brands.
RED MAN, RED HORSE. PAY
CAR, and UNION STANDARD,
played an important role in ;aining
significant increases in sales of each
brand in 1968.
TIMN 446020
9

Sales and Earnings
Consolidated net earnings for 1968 were
S3-1.066,287 (S~'.8-n per share of common
stock), compared to S-25,127,358 for 1,-)67
(S21.93 per share). The 10 per cent Federal
income tax surcharge enacted in 1908 reduced
earnings by S.31 per share.
If all of the convertible preference stock
issued in connection with the Austin, Nichols
merger were converted into common stock, the
effect on earnings per share of common stock
would not be material.
Net sales in 1968 by the Company and its
subsidiaries were S617,240,028, compared with
S631,780,056 in 1967. SSales of non-tobacco
products in 1968 amounted to approximately
36 per cent of consolidated net sales.
Earnings and sales in both years include those
by Austin, Nichols & Co., Incorporated, which
was merged into Liggett & Myers on a pooling of
interests basis on January 24, 1969. Operations
of Brite Industries, Inc., which was purchased on
September 30, 1968, are included in the finan-
cial statements from date of acquisition.
Dividend Record
Common stock dividends have been paid each
year since the Company was organized in 1911.
Common stock dividends in 1968 amounted to
S-1.50 per share (adjusted for the two-for-one
stock split on May 31, 1968). Four quarterly
dividends of S1.75 each were distributed on the
7 per cent preferred stock. There were 49,965
stockholders at the end of the year.
Total cominott and preferred dividends paid
in 1968 amounted to $20,041,073. Regular
quarterly dividends have been paid in 1969 on
the three classes of stock now outstanding as
follows: 7 per cent preferred stock -$1.75 per
share on January 1, 1969; $5.25 convertible
preference stock -$1.31'/.~ per share on
February 1, 1969; common stock -$.6'?!% per
share on March 1, 1969.
Financial Review / 1968
Taxes
Income taxes amounted to S39.493,3-13 in
1968, equal to S3.87 per share of common
stock. This compares with net earnings of S-2.82-
per share of common stock.
Federal and other excise taxes (including
liquor import duties) included in consolidated
sales amounted to S178.992,000. The Federal
excise tax on cigarettes is eight cents on each
package, and the liquor tax rate is S 10.50 per
aallon (excluding duty of approximately one
dollar). Although the industries generally do not
collect state and municipal excise taxes, these
add up to substantial additional taxes paid by
the consumer.
Capital Expenditures
Capital expenditures during 1968 consisted
chiefly of disbursements for construction of
additional facilities for manufacturing ALPO
products and for machinery and equipment for
the manufacturing facilities of the Company and
its other subsidiaries. These expenditures totaled
S8.300,000, compared to $7,400,000 in 1967.
Depreciation charges in 1968 aggregated
55,630,675, compared to 54,911,290 in 1967.
Financial Condition
The sound financial condition of the Company
is indicated by the ratio of c:urrent assets to
current liabilities which is 3.6 to 1, and to the fact
that long-term debt is 20.9 per cent of total
capitalization.
The Company reacquired 26,800 shares of
common stock during 1968 at an average cost of
S36.11 per share, bringing the total number of
common shares held in treasury to 301,768. The
Company also reacquired 2,400 shares of non-
callable 7 per cent preferred stock during 1968.
The 85,520 shares of preferred shares held in
treasury on May 31, 1968 were canceled as of that
date.
TIMN 446026
15

Brite Industries, Inc.
On September 30. 1968, the
Company acquired 100 per cent of
the common stock of Brite Indus-
tries. Inc. Brite, a major producer of
watch bands, founded fifty years
ago, has home offices and its
principal Inanufacturing plant in
Providence. Rhode Island. The
Providence plant was constructed in
1967 and was expanded in 1968.
Sales and earnings reached record
high levels in 1968. While a con-
siderable portion of the watch band
production is sold to watch manu-
facturers as "original equipment,"
the major portion of the product is
packaged for consumer sales. Indi-
cations are that more people wear
BRITE watch bands than any other
kind.
The company markets three
major brand names. BRITE watch
bands have 80 per cent of the busi-
ness in major drug chains and also
sell in variety chains and, through
wholesalers, to independent drug,
tobacco and miscellaneous sundry
retailers. MEDALIST watch bands,
which include the new "Date-
watcher" Perpetual Calendar Watch
Band, are sold through the same
channels but are generally confined
to larger retail stores. ROGER
WILLIAMS watch bands are distri-
buted exclusively and are the
largest-selling brand in the large dis-
count stores.
All BRITE watch bands are sold
from self-merchandising, point-of-
purchase displays designed to
promote high turnover consumer im-
pulse sales. These attractive counter
fixtures are complete watch band
departments and feature a large
variety of metal-expansion, leather,
nylon, plastic and fabric watch
bands for women, men, teenagers
and children in a wide range of sizes,
colors and designs.
Wrist watch sales are approaching
double what they were five years
ago, and this will mean a growing
market for replace ment watch bands
at popular prices.
Products
BRITE Watch Bands
MEDALIST Watch Bands
ROGER WILLIAMS Watch Bandti
TIMN 446025
14

Alcoholic Beverages
The Paddington Corporation
The sales of J&B Rare Scotch
Whisky, imported exclusively by
The Paddington Corporation,
increased to a record high in 1968.
This was partially due to increased
sales in anticipation of the dock
strike in the latter part of the year.
Indications are that the over-all
popularity of Scotch whisky con-
tinued to rise significantly during
1968 and that J&B is still the leading
brand.
J&B continued to have sales in-
creases in most major markets, and
made further progress in smaller
markets, especially in the South and
the West and in controlled states
where alcoholic beverages are sold
through state stores. Sales of the
half-gallon unit also increased in
areas where its sale is legal. Special
promotions for Father's Day and the
year-end holidays. including appro-
priate packaging, were successful.
Carillon Importers Ltd.
Sales and ecu-ninu-s by Carillon
again climbed to r~,-.'ord levels in
1968, with si<<niii,.int increases in
the company', t~~,) I,nn.ip.il brands:
GRAND MAEZ\II K , ,,I Itc>NTBAY
English gin. ~ ~1, , 11 ( I II RRY
MARNIER, iian-I ...,I , ,. r.d years
ago, were also Ii i_n r
With the trenICndO~U~ in~_rease in
travel to foreign CowltriC, :und ex-
p o s u re to foreign cuisine, the
American public is showing greater
interest in gourmet cooking and
more eleaant dining. This is espe-
cially beneficial to sales of GRAND
MARNIER, not only because of its
use as an after-dinner drink but also
for its use in grand cuisine.
Products
J&B Rare Scotch Whisky
GRAND MARNIER
BOMBAY English Gin
BOMBAY French Vermouth
CHERRY MARNIER
GOLD LEAF French Cognac
BARDINET NAPOLEON French Brandy
DOPFF, RIQUEWIHR Alsatian Wines
ACHAIA CLAUSS Greek Liqueurs and Wines
RHUM NEGRITA
10 TIMN 446021

Intern,ttional Cigarettes
T h e ( o m pany's international
ciga1-CttC business includes export
sale> to more than 100 countries,
equit\ in foreign cigarette manu-
faCturinL1 companies in some
countriC',. and licensing agreements
for tlW munufacture and sale of our
cigaret te products in a number of
COlllltrlC~.
L\hurt sales for the industry In-
crea,eti t3uring 1968, according to
the United States Department of
Agriculture. Our principal filter
brands, including the 100 millimeter
versions of L&M and CHESTER-
FIELD. have contributed signifi-
eantlv to our export sales in overseas
markets where the filter share of the
market is increasing at a greater rate
than it is in the United States. We
strengthened our export product
line by introducing new LARK 100
in mans export markets in the last
half of 1968.
The volLune of our cigarette
brands manufactured in foreign
countries in 1968 was substantially
greater than it was in 1967. In
March. CHESTERFIELD Menthol
was added to other brands which are
manufactured under license in Costa
Rica. and CHESTERFIELD Regular
was added in Bolivia. In April.
CHESTERFIELD Filter and L&M
Box were introduced as brands
locally manufacttred under license
in ItalN'. In June, the Company
SlgneCl a Illallllfac;tllring-hC:ellSing
agreenlent with Rothmans of Pall
Liggett & N7NIers cigarette
brands are exported to more
than 100 countries and are
manufactured lucall% _ in:
Argentina
Australia
Austria
Belgium
Mall (:1u.tr.tliat Ltd., and in
November. ('HI.S I-I_RFIELD Filter.
King and Re,ular were introduced in
Australia.
In March. 1968. the Company
acquired an interest in Fabrica de
Cigarros Florida, S/A. which was
founded in S5o Paulo in 1935 and is
today the second largest cigarette
manufacturer in Brazil.
In July, the Company acquired an
interest in Eilebrecht Cigaretten
Fabrik GmbH in Baden-Baden and
West Be_rlin, Germany, and also in
United Cigarettes Company Ltd. in
Geneva, Switzerland. During the
third quarter of 1968, the Company
established, through a recently
formed stlbsidiary, its new tobacco
marketing headquarters for Europe
in Brussels, Belgium. This provides
the means for Liggett & Myers to
develop its tobacco business in the
EEC (European Economic Com-
munity) and EFTA (European Free
Trade Association) countries of
Europe. The first important step was
taken in October when CHESTER-
FIELD Regular and King and L&M
King manufactured in Germany
were introduced in France.
The Company now has an equity
position in cigarette companies in
Argentina, Brazil, Germany, Mexico.
Peru and Switzerland.
Royalties from sales of our ciga-
rettz brands mamtfaCtured in foreign
COLlntrles are making aIl Illlportallt
contribution to corporate earnings.
Bolivia
Costa Rica
Hotland
Ital}~
Mexico
Philippines
Switzerland
West German\
Factory Locations
The Company has a smoking
and chexving tobacco factor}
in St. Louis. Missouri. The
Pinkerton Tobacco Company,
a wh oll} -o\vned su bsidiary.
has a chewing tobacco plant
in Toledo, Ohio.
Smoking Tobaccos
BUCKHORN
BUFFALO
CORN CAKE
COUNTRY GENTLEMAN
DINNER BELL
DU KE'S
GRANGER
GROWLER
HOME RUN
KENTUCKY LONG CUT
KING BEE
MASTERPIECE
MOUNTAIN ROSE
OLD STYLE
PLOWBOY
S&M
SUMMERTIME
SWEET TIP TOP
VELVET
VIRGINIA EXTRA
Chewing Tobaccos
Plug
CLIPPER
DRUMMOND NATURAL LEAF
FISH HOOK
HORSE SHOE
J.T.
KING PIN
MASTERPIECE
PICK NATURAL LEAF
SPARK PLUG
STAR
TINSLEY'S THICK
UNCLE SAM
UNION STANDARD
W.N.T. NATURAL LEAF
Twist
GR.ANGER
HONEY DIP
PICNIC
Fine Cut
RED BELL
SWEET BURLEY
Scrap
PAY CAR
RED HORSE
RED MAN
UNION STAND.4RD
TIMN 446019

LiQ2ett &.lllers Incorporated and Consolidated Subsidiaries
Five Years in Review
( Dollars expressed in thousands except per share hgtues)
1968 1967 1966 1965 1964
Operating Results-Year Ended
December 31
Net sales
................................................ 5617.2-10 $631.780 $635,258 $533,153 S555, 719
Income taxes .......................................... 29.493 27.352 25.158 20,501 26.-105
Net carninLs .......................................... 24.066 25,127 23,439 22,597 26.941
Net earnings per share of common stock 2.82 2.93 2.71 2.56 3.07
Dividends on common stock-amount 19,064 19,217 19,218 19,509 19,761
Dividends on common stock-per share 2.50 2.50 2.50 2.50 ''.~; 0
Financial Position-Year End
Inventories ............................................
258,640
274,992
293,034
278,637
305,438
Working capital ......... ......... ._................. 247,728 250,303 270,345 265,455 309.109
Plant and equipment (net ) ..................... 48.224 42,773 40,263 35,170 35.551
Total assets ........................... .__. ........... 507,385 490,382 490,506 382,764 414,672
Lony~-term debt ....................... _.............. 84,019 75,636 73,322 564 38.138
Short-term debt ....................... .......... ..._.. 51,712 51,292 41,643 40,526 26,184
Stockholders' equity .............................. 318,104 315,334 313,177 311,448 318,120
Book value per share of common stock .. 35.96 35.45 34.91 34.58 34.52
By Ilslilg 1'olli' COYi2pail)''s prodt[ct.s', ti h1c'h are i1a7Yted in this report, and by
recolYli'iZeiZd[71og 1he711 to 1'olfr friends, A'~~ll tt ill cl,r`(1 to the ValZfe of your
investment.
TIMN 446036
Printed in U.S.A_ _

Au.tin, Nichols & Co., Incorporated
The merger of Austin. Nichols &
Co.. Incorporated into Liggett &
Myers Incorporated was approved at
special stockholder meetings by
Austin. Nichols stockholders on
November 26, 1963 and by Lio,ztt
&- Myers sto&holders on December
3, lt?b3.
Austin. Ni.chols, foun(lCcl in 1855,
is a leading importrr, rectifier and
bottler of alcoholic beverages. Its
headquarters, rectifying and bottling
plant and Custom and Internal
Revenue bonded warehouses are
located in MaSpt th. Lon T Island. The
conlpany is also a di;tributor of
aleoholie bevera Tes in New York
City and Washlllgton, D.C., \ti'lth
\\arehousts at JlaSpeth and %%'est-
bury. Lon- Island. and White Plains.
New York. _
The principal brand owned hy
Austin. Nichols is WI LD TL.i RI:EY, a
101-proof, 8 -year-old hotlrbon
whiskey. which is advertised as
"b eyonti auplication." The
company is the eXelusi\ e -iistributor
of VIRGINIA GENTLE1IAN botu-
boIl \vhiskey in a number of states.
As the exclusive importer of I11aI1V
talllOtls bralllls, the conlpallVI s
principal imported brand is
GRANT'S 8-_vear-old, one of the
more popular Scotch \vhiskics in the
United States. Other important im-
ported brands inelllde METAXA,
the Greek brandy. and C'.aMPARI.
the Italian aperitif. Other \vell
known names include PADDY
IRISH WHISKY. CHARLES FIEID-
SIECK Champagne, CHAUVEtiE.T
sparkling and still Bur11unLlti wines
and NNIOUQUIN Italian brandy.
Products
WILD TURKEY Bourbon
GRANT'S Scotch
N[ET:aXA Greek Liqueur
CAMPARI Italian Aperitif
CHARLES HF.IDSIECK Fren,h t h u lt_nr
CHATEAU LA MISSION HAl I Itk It tN
French \b'ine
CHAUVENET Sparkling and SttII Ior_undies
GLENFIDDICH, Single Malt 'S, t, It it,rtnt's)
LAGOSTA Rose Portuguese \~ inr
MOUQUIN Italian Brand}
NICHOLS Blended Whiskev
PADDY IRISH WHISKY
VIRGINIA GENTLEMAN 11'iurh-n
\S'EDDING VEIL LIEBFR.\t'\III t II
German \Vine
ZELLER SCHWARZE KA I I l,rrnt.in ~\ine
TIMN 446022
tt

Liggett &.lfyers Incorporated and Consolidated Subridiaries
Statement of Consolidated Source and Application of Funds
for the Years ended Deceniber 31
SOURCE OF FUNDS
From operations 1968 1967
(Note 11
Earnings before minority interest
............................................... $24,849,835 $26,155,697
Depreciation and amortization
.................................................... 9,371,170 7,740,317
Total 34,221,005 33,896,014
Decrease in working capital
Market value of common stock issued for net assets of 2.575,087 20,042,337
National Oats Company .............................................................. 5,263,544
Increase in long-term debt ..............................................................
Proceeds from exercise of stock options 8.382.617 2,314,736
Liggett & Myers
........................................................................... 412 6.537
Austin, Nichols ...........................................................................
Net earnings of Austin, Nichols, less cash dividends of $227,685,
for the period from August 1, 1967 through December 31, 1967 211,594 15.360
(Note 1) .................
..................................................................... 558,065 -
Other
................................................................................................ 423
.516 691,093
TOTAL .............................................:.:............. $46,372,296 $62,229,621
APPLICATION OF FUNDS
Payments of cash dividends
Liggett & Myers
........................................................................... $20,041,073 $20,253,547
Austin, Nichols
........................................................................... 335,540 402.892
Additions to franchises and goodwill
.............................................. 2,035,127 22,815.663
Cost of common and preferred stock purchased ............................
Net additions to property, plant, and equipment (including 1,252,038 7,599,729
property of consolidated subsidiaries purchased) .................... 11,082,110 7,432,464
Acquisition of majority interests in foreign tobacco companies .... 6,735,941 -
Increase in other investments ..........................................................
Reductions in minority interest due to changes in capital and 2,266,367 2,070,131
payment of dividends to minority stockholders ........................ 346,996 1,750,168
Increase (decrease) in prepaid expenses and deferred charges ...... 1,841,116 (94,973)
Costs incident to merger with Austin, Nichols .............................. 435,988 _ -
TOTAL ............................................................ $46,372,296 $62,229,621
See Notes to Financial Statements.
Notes to Financial Statements
December 31, 1968
1. Principles of Consolidation, Acquisitions, Etc.
All significant subsidiary companies are included in the
accompanying consolidated financial statements.
In 1968, the Company acquired majority interests in three
foreign tobacco companies at a cost of $6,735,941. At December
31, 1968, the Company's equity in the net assets of these
unconsolidated subsidiaries aggregated $3,424,620, and its equity
in their net earnings since dates of acquisition aggregated $82,648.
No dividends were received from these companies.
On December 3, 1968, the stockholders of Liggett & Myers
Incorporated approved a proposed merger of Austin, Nichols &
Co., Incorporated with the Company (see Note 4). The merger was
effective on January 24, 1969 and the Company will issue, in
1969, a maximum of 298,956 shares of its $5.25 cumulative
convertible preference stock in exchange for the outstanding
common stock of Austin. This transaction, which is being
accounted for as a pooling of interests, has been given retroactive
effect (based on the maximum number of $5.25 preference shares
to be issued) in the accompanying consolidated financial state-
ments. The 1968 consolidated balance sheet includes the
December 31, 1968 balance sheet of Austin, and the 1968
statement of consolidated earnings includes Austin for the year
ended December 31, 1968. The 1967 consolidated balance sheet
includes the balance sheet of Austin as of July 31, 1967, and the
1967 statement of consolidated earnings includes Austin for its
flscal year ended July 31, 1967. Net sales and net earnings,
respectively, of Austin included in the statement of consolidated
earnings were $58,912,277 and $1,072,678 in 1968 and
556.562?49 and $1,194,975 in 1967. The results of operations of
Austin for the period from August 1, 1967 through December 31,
1967 have been credited directly to retained earnings.
On September 30, 1968, the Company purchased for cash all of
the outstanding capital stock of Brite Industries, Inc. and its
affiliated companies, and the accounts of the acquired companies
have been included in the consolidated financial statements since
;2 TIMN 446033

niore than 100 hospitals, universitizs, and research
institutions, and 016 scientific papers have been in-
dependently published as a result of' this research.
The Council's 1968 Annual Report states: "The fact
that reputable, indepenclen t scientists at leading
research organizations and institutions See thC neeLi for
more study is a clear indication that the smoking and
health situation is not as simple- as somz people would
have us believe."
In 1963, the tobacco industry pledged 510.000,000
to the American Medical Association's Education and
Research Foundation in support of its Project for
Research on Tobacco and Health: and an additional
pledge of at least S8,000,000 was made in 1968. In its
published report in mid-1968 at the, ANIA Annual
Convention in San Francisco, the A`IA-ERF indicated
it had awarded 104 grants to 50 institutions; and in its
review of the research activity it stated:
"...the
problems related to establishing any kind of cause and
effect relationship between tobacco use and health are
far more complex than had been supposed.
"It is evident that we have a long road to travel and
that this will be done slowly. Many years may be
required to gather sufficient experimental facts and
data to clear what is at best a muddied picture."
Perhaps the most important adversity in the ci--a-
rette industry in 1968 was the increasing use of
anti-cigarette announcements on radio and television,
which began in late 1967 as the result of the application
of the "Fairness Doctrine" to cigarette commercials by
the Federal Communications Commission. In
November, the United States Circuit Court of Appeals
for the District of Columbia upheld a ruling of the
Federal Communications Commission requiring radio
and television stations which carry cigarette advertising
to devote a significant amount of broadcast time to free
anti-cigarette announcements. The case involved
whether the Federal Cigarette Labeling and Advertising
Act of 1965 pre-empted the field of cigarette regu-
lation, whether the ruling evJti authorized, and whether
the ruling was constitutional. In February, 1969, The
Tobacco Institute. Inc., eight cigarette manufacturers,
including your Company, the National Association of
Broadcasters, and several broadcast networks
petitioned the United States Supreme Court to review
the decision of the Circuit Court of Appeals.
On February 5, 1969, the Federal Communications
:~ommission announced its intention to adopt a pro-
posed rule that would prohibit the broadcast ot'
-igarette advertising on radio and television, "assuming,
the absence of a contrary Congressional direction."
The rising retail prices of cigarettes resulting from
increasing state and local taxes continue to be a serious
problem for the industry. Although manufacturers'
prices have increased little since mid-1907. retail prices
have risen more than 7 per cent. chiefly because thC
weighted average state cigarette excise tax has climbed
almost 17 per cent, from 7.8 cents per pack to Q.1
cents. Eight increases in these state taxes during 1968.
althou0h less than twelve increases in 1967, was a
greater amount than usual for an zvzn-numbered
legislative year. Most unreasonable were the 7-cent per
pack increase in Florida from 8 to 15 cents and the
5-cent increases in Oklahoma and Rhode Island from 8
to 13 cents. There were defeats of such legislation in
twelve states. Seventeen states now have cigarette taxes
of 10 cents per pack or more. Thirty-four states have
taxes of 8 cents or more, which is the equivalent of the
Federal excise tax on cigarettes. Forty-five states have
taxes of 5 cents or more. Thz total state and local
revenues from cigarette excise taxes (about S3.1
billion) have increased to about the same level as the
Federal cigarette excise taxes, bringing the total direct
cigarette revenues to approximately S4.2 billion. If
there were no excise taxes on cigarettes, the consumer
would pay about half as much as he now pays for his
cigarettes. These tax figures do not include income and
franchise taxes, state and local sales taxes and other
direct and indirect taxes.
The value of the Company's leaf tobacco inventories
on December 31, 1968, was S-100,608.137. The United
States Department of Agriculture estimated the
production of flue-cured tobacco at 1,000 million
pounds, the smallest crop since 1957 and 13 per cent
lower than in 1967. The decline was caused by the dry
weather in the flue-cured growing areas. The average
price per pound increased about 4 per cent to 66.5
cents, almost equal to the record price of 1966.
Based on sales of approximately 80 per cent of the
burley crop through December 18, it is estimated that
total production will be approximately 557 million
pounds, slightly more than the 1967 crop of 541
million pounds. The average market price per pound
increased to a record high of about 74 cents, approyi-
mately 3 per cent above the 1967 average price.
On behalf of the Board of Directors, I express our
~incerc appreciation for the cooperation and loyalty of
oLu omployees, and for the continued support of our
<OL LIloldersk
z~v
March 0, 1969
Milton E. Harrington
Presiden t
TIMNI 446016
5
