Tobacco Institute
Liggett & Myers Incorporated 1968 Annual Report
Fields
Annotations
- 1. Liggett Myers Author
- Affiliation:
Liggett Myers
- Affiliation:
Document Images
Irectors
J. BOWLING
ANDERSON
ROBERT F.
HUNSICKER
WILLIAM W.
BATES, JR.
HOWARD W.
McCALL, JR.
FREDERICK
SHEFFIELD
ROBERT L.
TAYLOR
S. BACON
FULLER
RALPH P.
MOORE
FREDERICK
P. HAAS
JONATHAN W.
OLD, JR.
EDGAR M.
WALLER, JR.
OGDEN
WHITE
MILTON E.
HARRINGTON
EDWARD J.
PARRISH
JAMES G.
HUCKABEE, JR.
ABRAHAM
ROSENBERG
SAMUEL
WHITE
TIMN 446013

Liggett & Myers Incorporated
1968
Annual Report
;.
,`~r~--~
4
L
Contents
Officers and Directors
Page 3
Letter to Stockholders 4
Domestic Cigarettes 7
International Cigarettes 8
Smoking and Chewing Tobaccos 9
The Pinkerton Tobacco Company
Alcoholic Beverages
10
The Paddington Corporation
Carillon Importers Ltd.
Austin, Nichols & Co., Incorporated
Allen Products Company, Inc.
2
National Oats Company 13
Brite Industries, Inc. 14
Financial Review 15
Highlights of Operations 16
Disposition of Total Earnings 17
Consolidated Balance Sheet 18
Consolidated Earnings 20
Consolidated Paid-In Capital 21
Consolidated Retained Earnings 21
Consolidated Source and
Application of Funds
22
Notes to Financial Statements 22
Opinion of Certified Public
Accountants
24
S tockholders' Annual Meeting
The annual meeting of stockholders will be held
on Tuesday, April 29, 1969, at the Company's
Operations Center, Durham, North Carolina, at 2:30
P.M. Eastern Daylight Time.
A formal notice of this meeting, together with the
proxy and proxy statement, will be mailed to
stockholders on March 28, 1969. Stockholderswho
are unable to attend the meeting are urged to sign
their proxies and return them promptly so that the
stock of the Company will be represented as fully as
possible at the meeting.
Today the Company is owned by approximately
50,000 stockholders. About 73 per cent of the total
common and preferred stock was voted by person or
proxy at the last annual stockholders' meeting on
Apri130,1968.
Five Years in Review Inside Back Cover
TIMN 446012

Liggett & Myers Incorporated
Executive Offices:
630 Fifth Avenue, New York, N.Y. 10020
Executive Personnel
On March 11, 1968, Ogden White was
elected to the Board of Directors to fill
the vacancy resulting from the retirement
from the Board of William A. Blount
who retired as President and Chairman
in 1963. Mr. White is a General Partner
of White, Weld & Co., a prominent
international investment banking firm.
On January 6, 1969, Charles B.
Morgenthaler was elected Secretary
to succeed Russell M. Chenoweth who
retired in accordance with the Company's
Retirement Plan. Mr. Morgenthaler is
Associate General Counsel and General
Counsel, International. On the same
date, Miss M. Joan Murthum was elected
Assistant Secretary.
On February 28, 1969, C. Grice
McMullan, a Director and Branch Manager,
retired in accordance with the Company's
Retirement Plan.
Officers
MILTON E. HARRINGTON President and Chief Executive Officer
JONATHAN W. OLD, JR. Executive Vice-President and Chairman
Executive Committee
J. BOWLING ANDERSON Senior Vice-President, Finance
FREDERICK P. HAAS Vice-President and General Counsel
JAMES G. HUCKABEE, JR. Vice-President, Manufacturing
EDWARD J. PARRISH Vice-President, International
SAMUEL WHITE Vice-President, Marketing
RALPH P. MOORE Treasurer
CHARLES B. MORGENTHALER Secretary, Associate General Counsel
and General Counsel, International
R. HAYWOOD HOSEA Comptroller
RUSSELL G. CUTTER Auditor
JAMES J. MORAN Assistant Treasurer and Assistant Secretary
ERNEST W. BALDASSARE Assistant Treasurer
M. JOAN MURTHUM Assistant Secretary
DONALD G. NYREEN Assistant Secretary
JOSEPH F. TAYLOR Assistant Secretary
D lY2clOYS
J. BOWLING ANDERSON
WILLIAM W. BATES, JR.
S. BACON FULLER
FREDERICK P. HAAS
MILTON E. HARRINGTON
JAMES G. HUCKABEE, JR.
ROBERT F. HUNSICKER
HOWARD W. McCALL, JR.
RALPH P. MOORE
JONATHAN W. OLD, JR.
EDWARD J. PARRISH
ABRAHAM ROSENBERG
FREDERICK SHEFFIELD
ROBERT L. TAYLOR
EDGAR M. WALLER, JR.
OGDEN WHITE
SAMUEL WHITE
Transfer Agent: Chemical Bank
20 Pine Street, New York, N.Y. 10015
Registrar: First National City Bank
111 Wall Street, New York, N.Y. 10015
TIMN 446014
3

To the Stockholders:
Net earnings by Liggett & Myers Incorporated for
1968 were $24,066,287, equal to $2.82 per share of
common stock, compared to net earnings for 1967 of
$25,127,358, equal to $2.93 pershare. The 10 percent
Federal income tax surcharge reduced earnings by $.31
per share. Net sales for 1968 were $617,240,028,
compared with $631,780,056 in 1967.
On December 3, 1968, stockholders approved a
merger of Austin, Nichols & Co., Incorporated with
Liggett & Myers. The merger was consummated on
January 24, 1969, as of which date shares of the
Company's $5.25 cumulative convertible preference
stock were issued in exchange for the outstanding stock
of Austin, Nichols, as explained in detail in the
financial statements. Since this transaction is being
accounted for as a pooling of interests, the financial
statements for 1968 include the accounts of Austin,
Nichols for the entire year. The financial statements for
1967 and all other prior year data in this report have
been similarly restated to include the accounts of
Austin, Nichols.
In 1968, there were increases in sales of alcoholic
beverages, pet foods, cereal products, and smoking
tobaccos, but there was a decline in cigarette sales. An
important factor in the decline of sales was that sales by
Star Industries, Inc. were not included in 1968, because
Star ceased to be a subsidiary on May 15, 1967.
The Company made further progress in its diversifi-
cation program during the year with the acquisition of
Brite Industries, Inc. on September 30, 1968. Brite is a
major manufacturer of watch bands. As stated above,
Austin, Nichols, a leading importer, rectifier, bottler
and distributor of alcoholic beverages, was merged with
Liggett & Myers. On January 29, 1969, the Company
acquired 100 per cent of the stock of Ready Foods
Corp., a manufacturer of popular-priced pet foods,
including the Vets and Perk brands. For the year ended
December 31, 1968, approximately 36 per cent of
consolidated sales were of non-tobacco products.
The Company's corporate reorganization, adopted
by stockholders at the 1968 annual meeting, accom-
plished a number of changes that should be beneficial
both to the Company and its stockholders. The name
of the Company was changed from Liggett & Myers
Tobacco Company to Liggett & Myers Incorporated,
because the former name was no longer fully des-
criptive of the Company's diversified activities. The
legal domicile of the Company was changed from New
Jersey to Delaware.
There was a two-for-one split in the Company's
common stock in order to make it available to more
people, thus broadening its market. An additional
7,000,000 shares of common stock were authorized to
provide flexibility in capitalization for a number of
corporate purposes, including diversification activities,
financing the expansion of existing businesses, accom-
plishing stock splits or declaring stock dividends, or
issuing new preferred stock which might be convertible
to common. New shares of preference stock were
authorized to improve the Company's bargaining
position in negotiating acquisitions and to provide
greater flexibility in financing the expansion of existing
businesses or of other corporate activities. These
changes did not alter the aggregate cash dividends paid
on common stock; nor did they diminish the voting
rights of the 7 per cent cumulative preferred stock.
In the face of unprecedented adversities during
1968, total cigarette production in the United States
increased to a record high level, and domestic con-
sumption held near its record high level of 1967.
According to the United States Department of
Agriculture, domestic cigarette consumption in 1968
was about the same as that of 1967, whereas exports
and shipments to United States possessions and over-
seas military forces gained about 10 per cent.
Anti-cigarette propaganda today is based on the
simple assumption that there is no longer any
controversy among scientists about the relationship
between smoking and health and that a cause and effect
relationship has already been proven in a number of
instances. This is not true. The statistical evidence
which to some suggests a correlation receives most of
the publicity, but the public hears relatively little of the
criticism thereof. There is much evidence which raises
serious doubts as to conclusions drawn and which
indicates a greater need than ever for massive scientific
research before any conclusions can be meaningful.
Since 1954, The Council for Tobacco Research-
U.S.A. has awarded almost $12,000,000 for research
grants, with no strings attached, to 313 scientists in
4 TIMN 446015

Liggett & Myers Incorporated and Consolidated Subsidiaries
Disposition of Total Earnings
for 1968
The Company and its subsidiaries
received for goods sold to customers
and from dividends, interest. etc.,
a total of $620,763,000. This is
how it was used or set aside.
43.3% Leaf tobacco, wages, other
manufacturing costs, freight, etc.
$268,991,000
28.8% Federal and other excise taxes
$178,992,000
19.2% Selling, advertising, administrative,
interest, and other expenses
$119,220,000
4.8% Income taxes $29,493,000
3.3% Dividends $20,377,000
~~ 0.6% Earnings retained $3,690,000
TIMN 446028
17

Net Sales
Highlights,i operat,o,ts
1968 1967
Net sales .......................... ----........................... 8617,240,028 $631,780,056
Income taxes ................- 29,493,343 27,351,923
Net earnings .......................................... 24,066,287 25,127,358
Net earnings, including minority interest, as a
percentage of net sales .............................~~
4.03%
4.14%
Net earnings applicable to common stock ........ $ 21,519,421 $ 22,521.202
Net earnings per share of common stock (after
Federal income tax surcharge of $.31 in
1968) ...........................................................
2.82
2.93
Dividends per share of common stock .............. 2.50 2.50
Current assets .... .............................. . -----.......... 343,319,057 340,905,473
Current liabilities ............................................. 95,591,004 90,602,333
Ratio .................................................:.............. 3.6 to 1 3.8 to 1
Long-term debt ................................................ $ 84,018,998 $ 75,636,381
Stockholders' equity
7% preferred stock ..................................
13,962,100
14,202,100
$5.25 convertible preference stock (invol-
untary liquidation value) ..........................
29,895,600
29,895,600
Common stock ......................................... 274,245,936 271,236,206
Per share of common stock ...................... 35.96 35.45
Number of stockholders .................................. 49,965 49,391
Number of employees ...................................... 8,265 8,087
700
--
600
;n0 --
64 65 66 67
i
16 TIMN 446027

Liggett & Alyers Incorporated and Consolidated Subsidiaries
Statement of Consolidated Earnings
for the years ended December 31
1968 1967
(Note 1)
NET SALES
.........:.................................................................... $617,240,028 $631,780
,056
OTHER REVENUES
Interest and dividends ........................................................
837,721
904,502
Royalties and other ............................................................ 2,684,936 2,015,173
Total revenues ....................................................... 620,762,685 634,699,731
COSTS AND EXPENSES
Cost of goods sold ..............................................................
447,982,841
468,619,940
Selling, administrative, and general expenses ...................... 106,732,926 103,168,723
Interest
............................................................................... 7,963,245 6,574,421
Amortization of J&B franchise and excess of cost of invest-
ments in certain subsidiaries over equity in their net assets
(Note 1) ........................................................................
3,740,495
2,829,027
Provision (credit) for income taxes
Federal
Currently payable .......................................................
27,039,334
24,671,168
Deferred ..................................................................... (191,473) (250,592)
Other
Currently payable .......................................................
2,681,042
2,997,899
Defeired ..................................................................... (35,560) (66,552)
Total costs and expenses ........................................ 595,912,850 608,544,034
EARNINGS BEFORE MINORITY INTEREST ................... 24,849,835 26,155,697
MINORITY INTEREST IN EARNINGS OF
CONSOLIDATED SUBSIDIARIES ................................
783,548
1,028,339
NET EARNINGS (per share earnings applicable to common
stock: 1968, $2.82; 1967, $2.93) (a) ..............................
$ 24,066,287
$ 25,127,358
(a) Per share earnings are based on the weighted average
number of common shares outstanding in each year,
after recognition of the dividend requirements on the 7%
preferred stock and the $5.25 convertible preference stock.
See Notes to Financial Statements.
TIMN 446031
20

Consolidated Baiance Sheet
as of December3!
ASSETS
1968 1967
(Note 1)
CURRENT ASSETS
Cash (including negotiable time certificates of deposit:
1968, S 13.440,000; 1967, $200,000) ........ ..............
$ 26,017,718
$ 9,195,093
Marketable securities-at cost which approximates market
.
value ...................................... ...........................................
1,403,287
1,846,831
Accounts receivable
Customers (less allowances for discounts and doubtful
accounts: 1968, $607,372; 1967, $677,962) ................
53,798,404
52,221,141
Others
................................................................................ 3,459,435 2,650,387
In%entories--principally at average cost (Note 2)
.......... ..............
Leaf tobacco ..............................................
200,608,127
224,992,911
Bulk whiskeys
.................................................................... 6,934,324 4,472,776
Finished goods and work in process .................................. 34,124,010 31,439,746
Other materials and supplies .............................................. 16,973,752 14,086,588
Total current assets .................................................... 343,319,057 340,905,473
INVESTMENTS-at cost
Capital stocks of and advances to foreign companies
Unconsolidated subsidiaries (Note 1) ................................
6,735,941
-
Other companies ............................................................... 10,650,905 8,449,469
Other
...................................................-.................................. 1,171,308 1,1
06,377
Total investments ....................................................... 18,558,154 9,555,846
PROPERTY, PLANT, AND EQUIPMENT-at cost (Note 3)
Land ......................................................................................
3,806,879
3,663,383
Buildings .......... ........ .............................
................................. 32,394,789 29,690,241
Machinery and equipment ...................................................... 83,962,147 78,482,110
Total .......................................................................... 120,163, 815 111,
835,734
Less accumulated depreciation ................................... 71,939,565 69,062,919
Property, plant, and equipment-net ........................ 48,224,250 42,772,815
FRANCHISES, GOODWILL, BRANDS, AND TRADE-
MARKS-at cost, less amortization (Note 1) .........................
91,873,895
93,579,263
PREPAID EXPENSES AND DEFERRED CHARGES ........ 5,409,867 3,568,751
TOTAL
................................................................................. $507,385,223 $490,
382,148
See Notes to Financial Statements.
TIMN 446029
rR

Liggett & Myers Incorporated
0 Fifth Avenue, New York. N.Y. 10020

Liggett & tti1}ers Incorporated and Consolidated Subsidiaries
LIABILITIES
1968 1967
(Note 1)
CURRENT LIABILITIES
Notes payable ......................................................................... $ 51,647,107
$ 51,252,000
Accounts payable ...................................... .._.._._....................... 14,043,112
7,937,044
Dividends payable ................................................................. 244,337 353,591
Taxes payable and accrued .................................................... 19,673,836 23,048,363
Portion of long-term debt due within one year ........................ 65,102 40,230
Other accrued liabilities ......................................................... 9,917,510
7,971,105
Total current liabilities ............................................... 95,591,004 90,602,333
LONG-TERM DEBT
6% sinking fund debentures, due 1992 ($3,000,000 to be
redeemed annually from 1972 to 1991) ............................ 75,000,000 75,000,000
Other (Note 7) ...................................................................... 9,018,998
636,381
Total long-term debt ................................................... 84,018,998 75,636,381
DEFERRED COMPENSATION .............................................. 1,948,668 1,523,163
MINORITY INTEREST IN CONSOLIDATED SUBSIDI-
ARIES ................................................................................... 7,722,917
7,286,365
STOCKHOLDERS' EQUITY
Capital stock (Notes 4, 5, and 6)
7% cumulative preferred stock, par value $100 per share-
authorized, 1968, 139,621 shares, 1967, 341,398 shares;
issued, 1968, 139,621 shares, 1967, 225,141 shares; in
treasury, 1967, 83,120 shares ........................................
$5.25 cumulative convertible preference stock, par value $1
per share-authorized, 310,000 shares; issued, 298,956
shares (involuntary liquidation value, $29,895,600) .....
Series preference stock, par value $1 per share-authorized.
1,000,000 shares; issued, none ......................................
Common stock, par value $1 per share - authorized,
12,000,000 shares; issued, 1968, 7,927,266 shares, 1967,
7,927,256 shares ............................................................
Paid-in capital in excess of par values of capital stock ............
Retained earnings (Note 7 ) ..................................................
Total ..........................................................................
Less cost of common stock in treasury (1968, 301,768 shares;
1967, 274,968 shares) ........................................................
Total stockholders' equity ..........................................
TOTAL ......................................................................
See Notes to Financial Statements.
13,962,100 14,202,100
298,956 298,956
7,927,266 7,927,256
117,711,703 117,080,671
189,678,988 186,332,662
329,579,013 325,841,645
11,475,377 10,507,739
318,103,636 315,333,906
$507,385,223 $490,382,148
TIMN 446030
19

Liggett &Xlyers Incorporated and Consolidated Subsidiaries
Statement of Consolidated Paid-In Capital
In Excess of Par Values of Capital Stock
for the years ended December 31
1968 1967
(Note 1)
BALANCE, JANUARY 1, AS PREVIOUSLY REPORTED $ 21,586,697
ADD
Transfer from common stock in connection with the reduc-
tion of the par value of such stock (Note 4) ..................
91,163,444
Excess of par value of capital stock and capital surplus of
Austin, Nichols over par value of $5.25 cumulative con-
vertible preference stock issued therefor (Note 1) ........
3,946,586
BALANCE, JANUARY 1, AS RESTATED .......................... $117,080,671 116,696,727
ADD (DEDUCT)
Excess of sales price over par value of common stock sold
to officers and employees under the Incentive Stock
Option Plan ...................................................................
02
,037
Capital stock and surplus transactions of Austin, Nichols
(1968 includes transactions for the period from August
1, 1967 through date of inerger) (Note 1) ....................
1,066,618
379,907
Costs incident to merger with Austin, Nichols .................... (435,988) -
BALANCE, DECEMBER 31 .................................................. $117,711,703 $117,080,671
See Notes to Financial Statements.
Statement of Consolidated Retained Earnings
for the years ended December 31
1968 1967
(Note 1)
BALANCE, JANUARY 1, AS PREVIOUSLY REPORTED $177,908,157
RETAINED EARNINGS OF AUSTIN, NICHOLS AT JULY
31, 1966 (Note 1) ............................................................
5,162,610
BALANCE, JANUARY 1, AS RESTATED .......................... $186,332,662 183,070,767
ADD (DEDUCT)
Net earnings for the period (Note 1) ................................
24,066,287
25,127,358
Cash dividends-Liggett & Myers
Preferred stock-$7 per share ......................................
(977,347)
(1,036,637)
Common stock-$2.50 per share .............................. (19,063,726) (19,216,910)
Cash and stock dividends-Austin, Nichols ...................... (335,540) (767,439)
Excess of cost over par value of preferred stock reacquired (44,400) (190,994)
Excess of cash and stock dividends declared over net earn-
ings ($785,750) of Austin, Nichols for the period from
August 1, 1967 through December 31, 1967 (Note 1)....
(298,948)
-
Excess of average cost over quoted market value of treasury
stock issued in exchange for the net assets of National
Oats Company ...............................................................
-
(653,483)
BALANCE, DECEMBER 31 (Note 7) .................................. $189,678,988 $186,332,662
See Notes to Financial Statements.
TIMN 446032
Zt

Smoking and Chewing
Tobaccos
Although domestic consumption
of smoking tobaccos increased more
than 4 per cent to approximately 70
million pounds in 1968, this was
considerably below the peak level in
recent times of 84 million pounds in
1964. Imports of smoking tobaccos
increased more than 35 per cent. and
exports of smoking tobaccos both in
packages and in bulk increased more
than 2 `' per cent.
Our Smoking and Chewing
Tobacco Division, headiluartered in
St. Louis. Missouri, had increased
sales during 1968. Sales of our
leading brand, VELVET, increased
more than the average for the
industry.
In the popular-price segment of
the smoking tobacco market, Liggett
& Myers has an important share of
the market with VELVET and
GRANGER pipe tobaccos. In the
premium-price segment of the
market, the Company's leading
brand is MASTERPIECE pipe
tobacco.
The Pinkerton Tobacco Company
Pinkerton, a wholly-owned sub-
sidiary of Liggett & 34yers, located in
Toledo, Ohio, is a large producer of
scrap chewing tobaccos. The new
foil-laminated pouches introduced
in 1967 for its four principal brands.
RED MAN, RED HORSE. PAY
CAR, and UNION STANDARD,
played an important role in ;aining
significant increases in sales of each
brand in 1968.
TIMN 446020
9

Sales and Earnings
Consolidated net earnings for 1968 were
S3-1.066,287 (S~'.8-n per share of common
stock), compared to S-25,127,358 for 1,-)67
(S21.93 per share). The 10 per cent Federal
income tax surcharge enacted in 1908 reduced
earnings by S.31 per share.
If all of the convertible preference stock
issued in connection with the Austin, Nichols
merger were converted into common stock, the
effect on earnings per share of common stock
would not be material.
Net sales in 1968 by the Company and its
subsidiaries were S617,240,028, compared with
S631,780,056 in 1967. SSales of non-tobacco
products in 1968 amounted to approximately
36 per cent of consolidated net sales.
Earnings and sales in both years include those
by Austin, Nichols & Co., Incorporated, which
was merged into Liggett & Myers on a pooling of
interests basis on January 24, 1969. Operations
of Brite Industries, Inc., which was purchased on
September 30, 1968, are included in the finan-
cial statements from date of acquisition.
Dividend Record
Common stock dividends have been paid each
year since the Company was organized in 1911.
Common stock dividends in 1968 amounted to
S-1.50 per share (adjusted for the two-for-one
stock split on May 31, 1968). Four quarterly
dividends of S1.75 each were distributed on the
7 per cent preferred stock. There were 49,965
stockholders at the end of the year.
Total cominott and preferred dividends paid
in 1968 amounted to $20,041,073. Regular
quarterly dividends have been paid in 1969 on
the three classes of stock now outstanding as
follows: 7 per cent preferred stock -$1.75 per
share on January 1, 1969; $5.25 convertible
preference stock -$1.31'/.~ per share on
February 1, 1969; common stock -$.6'?!% per
share on March 1, 1969.
Financial Review / 1968
Taxes
Income taxes amounted to S39.493,3-13 in
1968, equal to S3.87 per share of common
stock. This compares with net earnings of S-2.82-
per share of common stock.
Federal and other excise taxes (including
liquor import duties) included in consolidated
sales amounted to S178.992,000. The Federal
excise tax on cigarettes is eight cents on each
package, and the liquor tax rate is S 10.50 per
aallon (excluding duty of approximately one
dollar). Although the industries generally do not
collect state and municipal excise taxes, these
add up to substantial additional taxes paid by
the consumer.
Capital Expenditures
Capital expenditures during 1968 consisted
chiefly of disbursements for construction of
additional facilities for manufacturing ALPO
products and for machinery and equipment for
the manufacturing facilities of the Company and
its other subsidiaries. These expenditures totaled
S8.300,000, compared to $7,400,000 in 1967.
Depreciation charges in 1968 aggregated
55,630,675, compared to 54,911,290 in 1967.
Financial Condition
The sound financial condition of the Company
is indicated by the ratio of c:urrent assets to
current liabilities which is 3.6 to 1, and to the fact
that long-term debt is 20.9 per cent of total
capitalization.
The Company reacquired 26,800 shares of
common stock during 1968 at an average cost of
S36.11 per share, bringing the total number of
common shares held in treasury to 301,768. The
Company also reacquired 2,400 shares of non-
callable 7 per cent preferred stock during 1968.
The 85,520 shares of preferred shares held in
treasury on May 31, 1968 were canceled as of that
date.
TIMN 446026
15

Brite Industries, Inc.
On September 30. 1968, the
Company acquired 100 per cent of
the common stock of Brite Indus-
tries. Inc. Brite, a major producer of
watch bands, founded fifty years
ago, has home offices and its
principal Inanufacturing plant in
Providence. Rhode Island. The
Providence plant was constructed in
1967 and was expanded in 1968.
Sales and earnings reached record
high levels in 1968. While a con-
siderable portion of the watch band
production is sold to watch manu-
facturers as "original equipment,"
the major portion of the product is
packaged for consumer sales. Indi-
cations are that more people wear
BRITE watch bands than any other
kind.
The company markets three
major brand names. BRITE watch
bands have 80 per cent of the busi-
ness in major drug chains and also
sell in variety chains and, through
wholesalers, to independent drug,
tobacco and miscellaneous sundry
retailers. MEDALIST watch bands,
which include the new "Date-
watcher" Perpetual Calendar Watch
Band, are sold through the same
channels but are generally confined
to larger retail stores. ROGER
WILLIAMS watch bands are distri-
buted exclusively and are the
largest-selling brand in the large dis-
count stores.
All BRITE watch bands are sold
from self-merchandising, point-of-
purchase displays designed to
promote high turnover consumer im-
pulse sales. These attractive counter
fixtures are complete watch band
departments and feature a large
variety of metal-expansion, leather,
nylon, plastic and fabric watch
bands for women, men, teenagers
and children in a wide range of sizes,
colors and designs.
Wrist watch sales are approaching
double what they were five years
ago, and this will mean a growing
market for replace ment watch bands
at popular prices.
Products
BRITE Watch Bands
MEDALIST Watch Bands
ROGER WILLIAMS Watch Bandti
TIMN 446025
14

Alcoholic Beverages
The Paddington Corporation
The sales of J&B Rare Scotch
Whisky, imported exclusively by
The Paddington Corporation,
increased to a record high in 1968.
This was partially due to increased
sales in anticipation of the dock
strike in the latter part of the year.
Indications are that the over-all
popularity of Scotch whisky con-
tinued to rise significantly during
1968 and that J&B is still the leading
brand.
J&B continued to have sales in-
creases in most major markets, and
made further progress in smaller
markets, especially in the South and
the West and in controlled states
where alcoholic beverages are sold
through state stores. Sales of the
half-gallon unit also increased in
areas where its sale is legal. Special
promotions for Father's Day and the
year-end holidays. including appro-
priate packaging, were successful.
Carillon Importers Ltd.
Sales and ecu-ninu-s by Carillon
again climbed to r~,-.'ord levels in
1968, with si<<niii,.int increases in
the company', t~~,) I,nn.ip.il brands:
GRAND MAEZ\II K , ,,I Itc>NTBAY
English gin. ~ ~1, , 11 ( I II RRY
MARNIER, iian-I ...,I , ,. r.d years
ago, were also Ii i_n r
With the trenICndO~U~ in~_rease in
travel to foreign CowltriC, :und ex-
p o s u re to foreign cuisine, the
American public is showing greater
interest in gourmet cooking and
more eleaant dining. This is espe-
cially beneficial to sales of GRAND
MARNIER, not only because of its
use as an after-dinner drink but also
for its use in grand cuisine.
Products
J&B Rare Scotch Whisky
GRAND MARNIER
BOMBAY English Gin
BOMBAY French Vermouth
CHERRY MARNIER
GOLD LEAF French Cognac
BARDINET NAPOLEON French Brandy
DOPFF, RIQUEWIHR Alsatian Wines
ACHAIA CLAUSS Greek Liqueurs and Wines
RHUM NEGRITA
10 TIMN 446021

Intern,ttional Cigarettes
T h e ( o m pany's international
ciga1-CttC business includes export
sale> to more than 100 countries,
equit\ in foreign cigarette manu-
faCturinL1 companies in some
countriC',. and licensing agreements
for tlW munufacture and sale of our
cigaret te products in a number of
COlllltrlC~.
L\hurt sales for the industry In-
crea,eti t3uring 1968, according to
the United States Department of
Agriculture. Our principal filter
brands, including the 100 millimeter
versions of L&M and CHESTER-
FIELD. have contributed signifi-
eantlv to our export sales in overseas
markets where the filter share of the
market is increasing at a greater rate
than it is in the United States. We
strengthened our export product
line by introducing new LARK 100
in mans export markets in the last
half of 1968.
The volLune of our cigarette
brands manufactured in foreign
countries in 1968 was substantially
greater than it was in 1967. In
March. CHESTERFIELD Menthol
was added to other brands which are
manufactured under license in Costa
Rica. and CHESTERFIELD Regular
was added in Bolivia. In April.
CHESTERFIELD Filter and L&M
Box were introduced as brands
locally manufacttred under license
in ItalN'. In June, the Company
SlgneCl a Illallllfac;tllring-hC:ellSing
agreenlent with Rothmans of Pall
Liggett & N7NIers cigarette
brands are exported to more
than 100 countries and are
manufactured lucall% _ in:
Argentina
Australia
Austria
Belgium
Mall (:1u.tr.tliat Ltd., and in
November. ('HI.S I-I_RFIELD Filter.
King and Re,ular were introduced in
Australia.
In March. 1968. the Company
acquired an interest in Fabrica de
Cigarros Florida, S/A. which was
founded in S5o Paulo in 1935 and is
today the second largest cigarette
manufacturer in Brazil.
In July, the Company acquired an
interest in Eilebrecht Cigaretten
Fabrik GmbH in Baden-Baden and
West Be_rlin, Germany, and also in
United Cigarettes Company Ltd. in
Geneva, Switzerland. During the
third quarter of 1968, the Company
established, through a recently
formed stlbsidiary, its new tobacco
marketing headquarters for Europe
in Brussels, Belgium. This provides
the means for Liggett & Myers to
develop its tobacco business in the
EEC (European Economic Com-
munity) and EFTA (European Free
Trade Association) countries of
Europe. The first important step was
taken in October when CHESTER-
FIELD Regular and King and L&M
King manufactured in Germany
were introduced in France.
The Company now has an equity
position in cigarette companies in
Argentina, Brazil, Germany, Mexico.
Peru and Switzerland.
Royalties from sales of our ciga-
rettz brands mamtfaCtured in foreign
COLlntrles are making aIl Illlportallt
contribution to corporate earnings.
Bolivia
Costa Rica
Hotland
Ital}~
Mexico
Philippines
Switzerland
West German\
Factory Locations
The Company has a smoking
and chexving tobacco factor}
in St. Louis. Missouri. The
Pinkerton Tobacco Company,
a wh oll} -o\vned su bsidiary.
has a chewing tobacco plant
in Toledo, Ohio.
Smoking Tobaccos
BUCKHORN
BUFFALO
CORN CAKE
COUNTRY GENTLEMAN
DINNER BELL
DU KE'S
GRANGER
GROWLER
HOME RUN
KENTUCKY LONG CUT
KING BEE
MASTERPIECE
MOUNTAIN ROSE
OLD STYLE
PLOWBOY
S&M
SUMMERTIME
SWEET TIP TOP
VELVET
VIRGINIA EXTRA
Chewing Tobaccos
Plug
CLIPPER
DRUMMOND NATURAL LEAF
FISH HOOK
HORSE SHOE
J.T.
KING PIN
MASTERPIECE
PICK NATURAL LEAF
SPARK PLUG
STAR
TINSLEY'S THICK
UNCLE SAM
UNION STANDARD
W.N.T. NATURAL LEAF
Twist
GR.ANGER
HONEY DIP
PICNIC
Fine Cut
RED BELL
SWEET BURLEY
Scrap
PAY CAR
RED HORSE
RED MAN
UNION STAND.4RD
TIMN 446019

LiQ2ett &.lllers Incorporated and Consolidated Subsidiaries
Five Years in Review
( Dollars expressed in thousands except per share hgtues)
1968 1967 1966 1965 1964
Operating Results-Year Ended
December 31
Net sales
................................................ 5617.2-10 $631.780 $635,258 $533,153 S555, 719
Income taxes .......................................... 29.493 27.352 25.158 20,501 26.-105
Net carninLs .......................................... 24.066 25,127 23,439 22,597 26.941
Net earnings per share of common stock 2.82 2.93 2.71 2.56 3.07
Dividends on common stock-amount 19,064 19,217 19,218 19,509 19,761
Dividends on common stock-per share 2.50 2.50 2.50 2.50 ''.~; 0
Financial Position-Year End
Inventories ............................................
258,640
274,992
293,034
278,637
305,438
Working capital ......... ......... ._................. 247,728 250,303 270,345 265,455 309.109
Plant and equipment (net ) ..................... 48.224 42,773 40,263 35,170 35.551
Total assets ........................... .__. ........... 507,385 490,382 490,506 382,764 414,672
Lony~-term debt ....................... _.............. 84,019 75,636 73,322 564 38.138
Short-term debt ....................... .......... ..._.. 51,712 51,292 41,643 40,526 26,184
Stockholders' equity .............................. 318,104 315,334 313,177 311,448 318,120
Book value per share of common stock .. 35.96 35.45 34.91 34.58 34.52
By Ilslilg 1'olli' COYi2pail)''s prodt[ct.s', ti h1c'h are i1a7Yted in this report, and by
recolYli'iZeiZd[71og 1he711 to 1'olfr friends, A'~~ll tt ill cl,r`(1 to the ValZfe of your
investment.
TIMN 446036
Printed in U.S.A_ _

Au.tin, Nichols & Co., Incorporated
The merger of Austin. Nichols &
Co.. Incorporated into Liggett &
Myers Incorporated was approved at
special stockholder meetings by
Austin. Nichols stockholders on
November 26, 1963 and by Lio,ztt
&- Myers sto&holders on December
3, lt?b3.
Austin. Ni.chols, foun(lCcl in 1855,
is a leading importrr, rectifier and
bottler of alcoholic beverages. Its
headquarters, rectifying and bottling
plant and Custom and Internal
Revenue bonded warehouses are
located in MaSpt th. Lon T Island. The
conlpany is also a di;tributor of
aleoholie bevera Tes in New York
City and Washlllgton, D.C., \ti'lth
\\arehousts at JlaSpeth and %%'est-
bury. Lon- Island. and White Plains.
New York. _
The principal brand owned hy
Austin. Nichols is WI LD TL.i RI:EY, a
101-proof, 8 -year-old hotlrbon
whiskey. which is advertised as
"b eyonti auplication." The
company is the eXelusi\ e -iistributor
of VIRGINIA GENTLE1IAN botu-
boIl \vhiskey in a number of states.
As the exclusive importer of I11aI1V
talllOtls bralllls, the conlpallVI s
principal imported brand is
GRANT'S 8-_vear-old, one of the
more popular Scotch \vhiskics in the
United States. Other important im-
ported brands inelllde METAXA,
the Greek brandy. and C'.aMPARI.
the Italian aperitif. Other \vell
known names include PADDY
IRISH WHISKY. CHARLES FIEID-
SIECK Champagne, CHAUVEtiE.T
sparkling and still Bur11unLlti wines
and NNIOUQUIN Italian brandy.
Products
WILD TURKEY Bourbon
GRANT'S Scotch
N[ET:aXA Greek Liqueur
CAMPARI Italian Aperitif
CHARLES HF.IDSIECK Fren,h t h u lt_nr
CHATEAU LA MISSION HAl I Itk It tN
French \b'ine
CHAUVENET Sparkling and SttII Ior_undies
GLENFIDDICH, Single Malt 'S, t, It it,rtnt's)
LAGOSTA Rose Portuguese \~ inr
MOUQUIN Italian Brand}
NICHOLS Blended Whiskev
PADDY IRISH WHISKY
VIRGINIA GENTLEMAN 11'iurh-n
\S'EDDING VEIL LIEBFR.\t'\III t II
German \Vine
ZELLER SCHWARZE KA I I l,rrnt.in ~\ine
TIMN 446022
tt

Liggett &.lfyers Incorporated and Consolidated Subridiaries
Statement of Consolidated Source and Application of Funds
for the Years ended Deceniber 31
SOURCE OF FUNDS
From operations 1968 1967
(Note 11
Earnings before minority interest
............................................... $24,849,835 $26,155,697
Depreciation and amortization
.................................................... 9,371,170 7,740,317
Total 34,221,005 33,896,014
Decrease in working capital
Market value of common stock issued for net assets of 2.575,087 20,042,337
National Oats Company .............................................................. 5,263,544
Increase in long-term debt ..............................................................
Proceeds from exercise of stock options 8.382.617 2,314,736
Liggett & Myers
........................................................................... 412 6.537
Austin, Nichols ...........................................................................
Net earnings of Austin, Nichols, less cash dividends of $227,685,
for the period from August 1, 1967 through December 31, 1967 211,594 15.360
(Note 1) .................
..................................................................... 558,065 -
Other
................................................................................................ 423
.516 691,093
TOTAL .............................................:.:............. $46,372,296 $62,229,621
APPLICATION OF FUNDS
Payments of cash dividends
Liggett & Myers
........................................................................... $20,041,073 $20,253,547
Austin, Nichols
........................................................................... 335,540 402.892
Additions to franchises and goodwill
.............................................. 2,035,127 22,815.663
Cost of common and preferred stock purchased ............................
Net additions to property, plant, and equipment (including 1,252,038 7,599,729
property of consolidated subsidiaries purchased) .................... 11,082,110 7,432,464
Acquisition of majority interests in foreign tobacco companies .... 6,735,941 -
Increase in other investments ..........................................................
Reductions in minority interest due to changes in capital and 2,266,367 2,070,131
payment of dividends to minority stockholders ........................ 346,996 1,750,168
Increase (decrease) in prepaid expenses and deferred charges ...... 1,841,116 (94,973)
Costs incident to merger with Austin, Nichols .............................. 435,988 _ -
TOTAL ............................................................ $46,372,296 $62,229,621
See Notes to Financial Statements.
Notes to Financial Statements
December 31, 1968
1. Principles of Consolidation, Acquisitions, Etc.
All significant subsidiary companies are included in the
accompanying consolidated financial statements.
In 1968, the Company acquired majority interests in three
foreign tobacco companies at a cost of $6,735,941. At December
31, 1968, the Company's equity in the net assets of these
unconsolidated subsidiaries aggregated $3,424,620, and its equity
in their net earnings since dates of acquisition aggregated $82,648.
No dividends were received from these companies.
On December 3, 1968, the stockholders of Liggett & Myers
Incorporated approved a proposed merger of Austin, Nichols &
Co., Incorporated with the Company (see Note 4). The merger was
effective on January 24, 1969 and the Company will issue, in
1969, a maximum of 298,956 shares of its $5.25 cumulative
convertible preference stock in exchange for the outstanding
common stock of Austin. This transaction, which is being
accounted for as a pooling of interests, has been given retroactive
effect (based on the maximum number of $5.25 preference shares
to be issued) in the accompanying consolidated financial state-
ments. The 1968 consolidated balance sheet includes the
December 31, 1968 balance sheet of Austin, and the 1968
statement of consolidated earnings includes Austin for the year
ended December 31, 1968. The 1967 consolidated balance sheet
includes the balance sheet of Austin as of July 31, 1967, and the
1967 statement of consolidated earnings includes Austin for its
flscal year ended July 31, 1967. Net sales and net earnings,
respectively, of Austin included in the statement of consolidated
earnings were $58,912,277 and $1,072,678 in 1968 and
556.562?49 and $1,194,975 in 1967. The results of operations of
Austin for the period from August 1, 1967 through December 31,
1967 have been credited directly to retained earnings.
On September 30, 1968, the Company purchased for cash all of
the outstanding capital stock of Brite Industries, Inc. and its
affiliated companies, and the accounts of the acquired companies
have been included in the consolidated financial statements since
;2 TIMN 446033

niore than 100 hospitals, universitizs, and research
institutions, and 016 scientific papers have been in-
dependently published as a result of' this research.
The Council's 1968 Annual Report states: "The fact
that reputable, indepenclen t scientists at leading
research organizations and institutions See thC neeLi for
more study is a clear indication that the smoking and
health situation is not as simple- as somz people would
have us believe."
In 1963, the tobacco industry pledged 510.000,000
to the American Medical Association's Education and
Research Foundation in support of its Project for
Research on Tobacco and Health: and an additional
pledge of at least S8,000,000 was made in 1968. In its
published report in mid-1968 at the, ANIA Annual
Convention in San Francisco, the A`IA-ERF indicated
it had awarded 104 grants to 50 institutions; and in its
review of the research activity it stated:
"...the
problems related to establishing any kind of cause and
effect relationship between tobacco use and health are
far more complex than had been supposed.
"It is evident that we have a long road to travel and
that this will be done slowly. Many years may be
required to gather sufficient experimental facts and
data to clear what is at best a muddied picture."
Perhaps the most important adversity in the ci--a-
rette industry in 1968 was the increasing use of
anti-cigarette announcements on radio and television,
which began in late 1967 as the result of the application
of the "Fairness Doctrine" to cigarette commercials by
the Federal Communications Commission. In
November, the United States Circuit Court of Appeals
for the District of Columbia upheld a ruling of the
Federal Communications Commission requiring radio
and television stations which carry cigarette advertising
to devote a significant amount of broadcast time to free
anti-cigarette announcements. The case involved
whether the Federal Cigarette Labeling and Advertising
Act of 1965 pre-empted the field of cigarette regu-
lation, whether the ruling evJti authorized, and whether
the ruling was constitutional. In February, 1969, The
Tobacco Institute. Inc., eight cigarette manufacturers,
including your Company, the National Association of
Broadcasters, and several broadcast networks
petitioned the United States Supreme Court to review
the decision of the Circuit Court of Appeals.
On February 5, 1969, the Federal Communications
:~ommission announced its intention to adopt a pro-
posed rule that would prohibit the broadcast ot'
-igarette advertising on radio and television, "assuming,
the absence of a contrary Congressional direction."
The rising retail prices of cigarettes resulting from
increasing state and local taxes continue to be a serious
problem for the industry. Although manufacturers'
prices have increased little since mid-1907. retail prices
have risen more than 7 per cent. chiefly because thC
weighted average state cigarette excise tax has climbed
almost 17 per cent, from 7.8 cents per pack to Q.1
cents. Eight increases in these state taxes during 1968.
althou0h less than twelve increases in 1967, was a
greater amount than usual for an zvzn-numbered
legislative year. Most unreasonable were the 7-cent per
pack increase in Florida from 8 to 15 cents and the
5-cent increases in Oklahoma and Rhode Island from 8
to 13 cents. There were defeats of such legislation in
twelve states. Seventeen states now have cigarette taxes
of 10 cents per pack or more. Thirty-four states have
taxes of 8 cents or more, which is the equivalent of the
Federal excise tax on cigarettes. Forty-five states have
taxes of 5 cents or more. Thz total state and local
revenues from cigarette excise taxes (about S3.1
billion) have increased to about the same level as the
Federal cigarette excise taxes, bringing the total direct
cigarette revenues to approximately S4.2 billion. If
there were no excise taxes on cigarettes, the consumer
would pay about half as much as he now pays for his
cigarettes. These tax figures do not include income and
franchise taxes, state and local sales taxes and other
direct and indirect taxes.
The value of the Company's leaf tobacco inventories
on December 31, 1968, was S-100,608.137. The United
States Department of Agriculture estimated the
production of flue-cured tobacco at 1,000 million
pounds, the smallest crop since 1957 and 13 per cent
lower than in 1967. The decline was caused by the dry
weather in the flue-cured growing areas. The average
price per pound increased about 4 per cent to 66.5
cents, almost equal to the record price of 1966.
Based on sales of approximately 80 per cent of the
burley crop through December 18, it is estimated that
total production will be approximately 557 million
pounds, slightly more than the 1967 crop of 541
million pounds. The average market price per pound
increased to a record high of about 74 cents, approyi-
mately 3 per cent above the 1967 average price.
On behalf of the Board of Directors, I express our
~incerc appreciation for the cooperation and loyalty of
oLu omployees, and for the continued support of our
<OL LIloldersk
z~v
March 0, 1969
Milton E. Harrington
Presiden t
TIMNI 446016
5

Allen Products Comp lity, Inc.
Sales hy Allen Pro(fucB ugain itr
creased to a record hiUh in l')68.
Sales increases of ALPO dog fooLi
Contlnllell to be several timesgreater
than the average gains for the indus-
trv, and today the ALPO line of
produCts has thz highest dollar sales
ot any premium dog food in one of
America's fastest-growing industries.
AL.PO sales also increased in all
foreign markets where the brand is
distributed, especially in Canada,
Holland, and Switzerland.
C h o p ped Beef and Chopped
Horsemeat were introduced nation-
ally in early 1968 after test mar-
keting and regional introduction in
late 1967. Two additional new
products. Meat Trio and Savory
Stew, were added in 1968 to the
ALPO line of products, which also
includes Beef Chunks, Horsemeat
Chunks, Liver Chunks, Chicken,
Lamb Chunks, Rib of Veal, Meat
Balls with Gravy and Eggs'n Beef.
In December, the company intro-
Ciuced its new luxury line of canned
cat foods, called CAT FEAST, into
test markets. The new line consists
of seven items to satisfy even the
most finicky cats: River Herring,
T u n a. S a rdines, Beef & Fish,
Chicken & Fish. Liver & Fish, and
I louse Special, a variety of ineats and
fish. Each variety has a differently
colored label and the familiar ALPO
name. The cat food market is
growing at a more rapid rate than the
total pet food market.
Allen Products opened its third
and newest packing plant in Cleve-
land in October, 1968. The new
plant is designed to increase pro-
duction capacity by 50 per cent,
with provisions for further
expansion as needed, and will supply
markets in the east-central part of
the Country. The original ALPO
12
plant is located in Allentown,
Pennsylvania, and the second plant
was opened in Crete, Nebraska, in
1965.
Factory Locations
Allen Products Cumpany h., pn,, r ng plants
located in Allentu~~n, 1'ennsti hunia:
Crete, Nebraska; and Cleveland, Ohio.
Produc ts
BEEF CHUNKS
HORSEMEAT CHUN KS
CHICKEN
LIVER CHUNKS
LAMB CHUNKS
RIB OF VEAL
MEAT BALLS WITH GRAVY
EGGS 'N BEEF
CHOPPED BEEF
CHOPPED HORSEMEAT
MEAT TRIO
SAVORY STEW
TIMN 446023

National Oats Company
National Oats produces packaged
cereal prociucts, pop corn, and the
CORNO line of animal and poultry
feeds.
The sales of all grocery products
increased Itl 1968. iI1ClUCllnc,
C R E A M OF OAT_S,_ INSTANT
CREAM OF OATS, 3-MINUTE
OATS. 3-MINUTE RAISINOATS,
3-,NIINUTE POP CORN. 3-MINUTE
COL-R-CORN, and 3-N-IINUTE corn
QooCls.
CREAM OF OATS was intro-
(luced nationally in the last quarter
of 1967, and INSTANT CREAM OF
OATS was introduced in some areas
in late 1967 and nationally in 1968.
Distribution of 3-MINUTE POP
CORN and 3-MINUTE COL-R-
CORN was extended to manv ne\v
markets. The other products. \vllicll
have had their primary success in tlle
Southeast and Soutllwest. are being
introduced in other areas. ~
To capitalize on the unique and
superior qualities of CREAM OF
OATS and INSTANT CREANI OF
OATS. a new theme,'`The Improved
Oatmeal." is being applied in aclver-
tisina. merchandising and packaging
of these proCiucts. "Whoever
thougllt they'd improve oatnleal''
INSTANT CREAM OF OATS has
done it!" will appear in television,
magazine and newspaper advertising.
National Oats is the second largest
producer of rolled oats and the
largest processor and packer of pop
corn for home Consumption: the
3-MINUTE brand. It also produces
BUTTERFLAI:E POP CORN for
the commercial and ConCesSlOllaire
trades.
The company is the lar Test pro-
c.lucer of a variety ofoat products for
the processors of ready-to-eat
cereals, the bakery trade, the baby
food_ industry and processors of
canned foods and convenience dry
mixes. By-products from oat and
pop corn processing are shipped to
rhemical plants. foundries. feed
mills and others.
Factory Locations
National Oats Cnmp;tn~ has a
rolled oats mill in CeJ,tr
Rapids, ro%va; pop c,rn
processing plants in \\ all
Lake, Iowa: Dela%~ are. i )liiu:
and Hagersto~rn. %I,tr% IanJ:
and animal and pIiultr% teed
mills in East St. Imt,.
Illinois, and Cahmul. '.l -quri.
Products
CREAbi OI O,\ I ~
INSTANT CR1 .\\I
3-MINUTE O:\ I S
, t I i t\ I S
3-MINUTE RAItil\t I
\ I ~
3-MINUTE POI't tII,%
3-MINUTE C()I k i k\
3-MINUTE \11Il I I i K\
\tL.-\L
3-MINUTE YI L.l t t`.% , , tRN MEAL
3-MINUTE GRI 1 ti
BUTTERFLAKI I't il' ~ tRN
TIMN 446024
13

P
\C

Domestic CiQarettes
Factory Locations
The Company has two
cigarette factories, one in
Durham, North Carolina, and
me in Richmond, Virginia,
and leaf tobacco processing
plants and storage
warehouses in Durham and
Rocky %Iount. North
L'arolina: Danville, Virginia:
Lerington and Paris,
Kentucky: and Stoughton,
Nisconsin.
The Gary Tobacco
-umpany, a %cholly-owned
;uhsidiary, has plants in
[zmir. Turketi, and in Cavalla
ind Xanthi, Greece, for
huNing and processing
iromatic Turkish-type leaf
tobaccos.
Products
,'HESTERFIELD (King, Regular)
::HESTERFIELD FILTER
_-H ESTER FIEL D MENTHOL
101 CHESTERFIELD
DUKE I~ILTER
FATIMA
HOME RUN
LARK
LARK 100
L&M FILTER (King, Box, Regular)
L&M GOLDEN 100
L&M MENTHOL 100
OASIS MENTHOL
l'ICAY UNE
PIEDMONT
There was a continutli trend to
filter cigarettes in 1968 and a further
decline from 1967 in the non-filter
category. The filter gain was largely
in the 100 millimeter size, but the
100 millimeter gain slowed frolll the
1967 rate. The menthol cigarette
share of market also increased
slightly.
The introduction of Lark 100 in
1965 strengthened the Company's
position in the growing filter and
100 millimeter segments of the mar-
ket, as did L&JI Golden 100. L&M
Menthol 100, and 101 CHESTER-
FIELD which were introduced in
1967.
L&,NI advertising and promotion
were strengthened durina the year,
and while L&M Golden 100 and
L&M Menthol 100 eontributeli im-
portantly to the sales of the brand,
L&M King remains the Company's
largest-selling single cigarette.
Several LII11C1Ue (:OLIpOIling plans
for the CHESTERFIELD family of
brands were sLlcressfully test-
marketed during 1968. CHESTER-
FIELD is the Company's second
largest cigarette brand line and is
sold as filter, menthol filter, 101
millimeter filter, and king and
regular non-filter.
In October, the price of regular
non-filter cigarettes, inCluding
CHESTERFIELD as well as com-
petitive brands, was increased from
S9.25 per thousanci to S9.45 per
thousand, the ec7Llivalent of 0.-1 cents
per pack. The last price increase by
manufacturers. for all types of ciga-
rettes, was in Junc. IQ07.
Advertising for LARK. uLlr third
largest-selling branc], ~~'as Chanoed
early in 190S to emphasize the
uniclue featLlres of LARK's Gas-Trap
MI) filter. LARK's 3-piece filter.
protected by U.S. Patent No.
3,_'51,365. consists of' t%co Com en-
tional outr:r filters and a,eharate
inner chamber that contains aCt1-
vatzli, speeially fortified charcoal
granules. The activated eharcoal
granules trap certain harsh ;ases that
conventional filters do not: in fact.
almost twice as effecti.vel~ aN in any
other popular brand. The two outzr
filters relluee "tar" and nicotine the
same way conventional filters do.
Charcoal filter ciUarettes. like
LARK, continued to rzceiNe fae or-
able publicity in 190S.
Other changes in our domestic
cigarette marketin_c, in l968 inCludzll
further reorganization Ot Ollr sales
department, the expansion of our
sales training department and pro-
gram, an increase in both on-thz job
and off-the job educational oppor-
tunities, and the enhancement of our
sales incentive program.
Domestic marketing continuel.l to
give special attention to various
channels of cigarette Llistribution,
including retailers and wholesale
distribLltors. Our vending sales force
provides specialized services to the
vending operators who sell cigarettes
through approximately one million
vending outlets. Our special In l ll tary
sales force services the military
establishment, another important
segment of the market.
TIMN 446018
7

for the distribution of incentive awards in restricted common
stock to not more than one hundred supervisory and key
employees each year. The maximum aggregate number of shares
issuable undet this Pl.ln I<uhject to adjustments for future stock
splits and stock dividen,l,) i, 50,000, with a limitation of 10.000
shares in an} one year.
For the Plan year en.l-,i December 31, 1968, the Company has
provided for incentn nwlrds under both plans aggregating
5985.063. The number uf shares of restricted common stock of
the Company to be issued in 1969 for the 1968 incentive awards
under the senior executives' plan will be based on the average of
the closing price of the Company's common stock on the New
York S tock Exchange on the last day of each quarter in L968. The
aggregatz number of shares to be issued in 1969 under both plans is
23,612.
The Company and certain of its consolidated subsidiaries have
retirement plans covering most of their employees. The total
retirement expense amounted to S897,460 for 1968 and
S 1,558,307 for 1967, which includes, as to certain of the plans,
amortization of prior service cost over a period of twelve years.
The companies' policy is to fund accrued retirement cost. At
December 31, 1968, the assets of the retirement plan funds-
exceeded the aggregate vested benefits.
7. Long-Term Debt and Dividend Restrictions
In accordance with a covenant in the Indenture covering the
6-1 sinking fund debentures, the amount which could be
expended for the payment of cash dividends on common stock
was limited to $28,637,751 at December 31, 1968. This
limitation does not apply to stock dividends on common stock,
nor does it restrict payment of dividends on preferred and
preference stocks.
At December 31, 1968, other long-term debt of the Company
and its consolidated subsidiaries is summarized as follows:
7 3/8" unsecured notes, due
March 31, 1971 ......... .. ............. $6,800,000
6-6 1/4 . unsecured notes,
payable in installments through
June 30, 1972 ........................ 936,244
4 1/4-6 ~'c mortgage notes,
payable in installments through
January 1, 1988 ...................... 1,282,754
Total ............................ $9,018,998
The unsecured notes were issued pursuant to credit
agreements for financing the Company's investments in foreign
tobacco companies. The mortgage notes are obligations of
acquired companies.
8. Commitments and Contingent Liabilities
At December 31, 1968, commitments by the Company and its
consolidated subsidiaries for the acquisition of property, plant,
and equipment aggregated approximately S 1,850.000.
The purchase agreement between the Company and the former
stockholders of Brite Industries. Inc. and its affiliated companies,
pertaining to the acquisition by Liggett of the capital ,tock of
those companies (see Note 1), provides for additional payments to
be made by the Company if the aggregate net earnings (as defined)
of Brite and its affiliated companies for the three years ending J une
30, 1971 exceed a stated amount. The maximum additional
amount to be paid under this agreement is S3,000.000.
In 1967, the common stock of Star Industries. Inc. held by a
subsidiary of the Company was exchanged in redemption and
retirement of such shares for a portion of the shares of common
stock of The Paddington Corporation and Carillon Importers Ltd.
then held by Star. The Company has agreed to indemnify Star
Industries, Inc. for any income tax liability of Star attributable to
the redemption of shares of common stock of Star. Under the
agreement, Star has the right to sell to the Company. at any time
prior to April 19. 1974, the remaining shares of common stock of
The Paddington Corporation and Carillon Importers Ltd. fteld by
Star for a price per share equal to 14 times the net earnings (as
det`med) per share of such common stocks for the fiscal year next
preceding the year in which Star exercises its right under the
agreement. If all such shares were purchased, the cost thereof
would aggregate $10,104,745 on the basis of the purchase price
currently in effect: such cost would be approximately S3,723,000
in excess of the equity in net assets applicable to such shares as of
December 31, 1968. Under a related agreement, certain stock-
holders of Star have agreed not to exercise their previously existing
rights to sell to the Company the common stock of Star held by
them, and the Company has agreed to indemnify those
stockholders for income tax liability, if any, resulting from such
related agreement.
At December 31, 1968, there were several lawsuits pending
against the Company and certain of its consolidated subsidiaries.
In the opinion of the Company and its counsel, none of the
plaintiffs should prevail on the merits of such actions.
Opinion of Certified Public Accollntntlts
HASKINS & SELLS
CERTIFIED PUBLIC ACCOUNTANTB
TWO BROPDW.Iv
NEW YORK 10004
To the Directors and Stockholders of Liggett & alyers Incorporated:
We have examined the consolidated balance sheet of Liggett &:ltyers Incorporated and its
consolidated subsidiaries as of D«rrnher
31, 1968 and the related statements of consolidated earnings, paid-in capital in excess of par
values of capital stock, retained e,unrr,g.,
and source and application of funds for the year then ended. Our examination was made in accordance
with generally accepted .ru,llt In_
standards, and accordingly included such tests of the accounting records and such other auditing
procedures as we considered nc, r...rr%
in the circumstances.
In our opinion, the accompanying financial statements pre.rnt t,,uly the financial position of the
companies at December ? 1. P+r ti
and the results of their operations and the source and appli~:.ruun ,t rhrrr funds for the year then
ended, in conformity vkith _rncr.lll~
accepted accounting principles applied on a basis consistent ~~ rth th.,t .t thr preceding year.
F ebruary 14, 1969
~ ~e "C'ye~
TIMN 446035
24

October 1, 1968. The cost ot investments in Brite and its affiliated
companies exceeded the Company's equity in their net assets at
time of acquisition by S2.03-1.891. Such excess cost will be
increased by the amount of any additional payments required to
be made to the former stockholders of Brite and its affiliated
companies (see Note 8).
At December 31, 1968, the unamortized portion of the custof
an exclusive franchise, held by the Company's subsidiary, The
Paddington Corporation. to import J&B Rare Scotch Whisky
aggregated S73,167,607, and the unamortized excess cost appli-
cable to the acquisition of Paddington and Carillon Importers Ltd.
(a subsidiary of the Company) aggregated 57,860,27-1. These costs
are being amortized over the remaining lives of the J&B franchise
and a franchise held by Carillon by annual charges to earnings of
approximately $3,740,000. At December 31, 1968, the net excess
of cost of investments in certain other subsidiaries. including Brite,
over equity in their net assets at times of acquisition aggregated
510.846.012, and is regarded as goodwill which is not being
amortized since, in the opinion of the Company, there has been no
diminution of value since acquisition. This amount, together with
the unamortized portion of the cost of the J&B franchise and the
remaining excess cost applicable to Paddington and Carillon, is
included in Franchises, Goodwill, Brands, and Trademarks in the
accompanying consolidated balance sheet.
On January 29, 1969, the Company purchased for cash and
notes due in installments to January 15, 1971 all of the out-
standing capital stock of Ready Foods Corp.
2. Inventories
Inventories of imported leaf tobacco, bulk whiskey, and cased
goods in bond and in transit are subject to Federal, state, and local
taxes upon withdrawal from bond. In accordance with the practice
of the industries, the liability for such taxes has not been recorded
in the accounts. When paid, the amount of such taxes will result in
a corresponding increase in the cost of inventories.
3. Property, Plant, and Equipment and Depreciation
Depreciation has been provided by charges to costs and ex-
penses generally on the straight-line method based upon the
estimated useful lives of the various classes of assets. Depreciation
provided amounted to 55,630,675 in 1968 and $4,911,290 in
1967.
4. Capital Stock
At the Company's annual meeting on April 30, 1968, the
stockholders approved (1) a change in the name of the Company
from Liggett & Myers Tobacco Company to Liggett & Myers
Incorporated, (2) a change in the domicile of the Company from
New Jersey to Delaware, and (3) certain changes in the Company's
capitalization as hereinafter stated, all of which became effective
on May 31, 1968.
(a) The voting rights of the 7:'c cumulative preferred stock were
changed from four to eight votes per share. The 85,520 shares
previously held in the treasury were canceled (2,400 shares were
purchased by the Company from January 1 to May 31, 1968) and
the number of shares authorized was reduced to 139,621. The
holders of the Company's preferred stock are entitled to the par
value, $100 a share, in the event of any liquidation of the Company
(whether voluntary or involuntary) and the amount of any
dividends accumulated and unpaid thereon before any amount
shall be paid to the holders of any other class or series of stock. The
preferred stock is not callable.
(b) The Board of Directors is authorized to issue up to
1,000,000 shares of series preference stock, $1 parvalue, in series,
and to fix the dividend rates, redemption prices, liquidation values,
voting rights, and other terms and conditions of each series.
(c) The common stock of the Company was split two for one. In
addition, the authorized number of shares was changed from
5,000,000 shares with a par value of $25 per share to 12,000,000
shares with a par value of $1 per share. The two-for-one stock split
and the reduction in par value had no effect on the aggregate
capital accounts of the Company. These changes have been given
retroactive effect to lanuary 1, 1967 in the accompanying
financial statements, and all statistical data in this report have been
adjusted to ret7ect the two-for-one stock split.
On December 3, 1968, at a special meeting of the stockholders
of Liggett & Myers Incorporated, the stockholders approved an
amendment to the Company's Certificate of Incorporation which
authorized the Company to issue up to 310,000 shares of 55.25
cumulative convertible preference stock, par value S 1 per share. In
connection with the merger of Austin with the Company, a
maximum of'_98,956 shares of such stock will be issued (see Note
1), and 1,706 additional shares will be reserved for issuance for an
aggregate price of S71,869 under stock options for Austin's
common stock held by its key employees; at the date of merger,
these options became options to purchase shares of the S5'5
preference stock at the rate of four tenths of a share of such stock
for each share of Austin's common stock subject to option. Both as
to dividends and upon llquidation, shares of the S5.25 cumulative
convertible preference stock rank senior to shares of common
stock and rank on a parity with shares of any series of preference
stock. The 55.25 preference stock may be redeemed, at the option
of the Company, after January 24, 1974 at stated redemption
prices ranging from S 110 to $100, and each share of such stock is
convertible, at the option of the holder thereof, at any time prior
to redemption into one share of common stock of the Company
for each $43.50 of involuntary liquidation value (S 100 per share)
of the $5.25 preference stock.
At December 31, 1968, 854,225 shares of the Company's
common stock were reserved for options granted under the
Company's Incentive Stock Option Plan, for issuance pursuant to
the Incentive Compensation Plan for Senior Executives and the
Restricted Stock Bonus Plan for Key Employees (see Notes 5 and
6), and for conversion of the $5.25 preference stock and options
therefor.
5. Stock Options
At January 1, 1968, there were outstanding options granted
under the Incentive Stock Option Plan to officers and key
employees to purchase, subject to certain fimitations, 18,844
shares of the Company's common stock, as adjusted for the stock
split referred to in Note 4. No additional options may be granted
under this Plan. During 1968, options for 10 shares were exercised
for an aggregate option price of $412, and options for 3,570 shares
were terminated. At December 31, 1968, options were out-
standing and exercisable with respect to 15,264 shares having an
aggregate option price of $656,248. In accordance with the Plan,
option prices represent closing quoted market values of the shares
on the dates the options were granted.
Reference is made to Note 4 for information regarding options
to purchase shares of the Company's $5.25 preference stock.
When options are exercised, the capital stock accounts are
credited with the par value of the shares purchased, and paid-in
capital in excess of par values of capital stock is credited with the
remainder of the sales price.
6. Employees' Incentive Compensation and Retirement Plans
The Company adopted an Incentive Compensation Plan for
Senior Executives and a Restricted Stock Bonus Plan for Key
Employees, as approved by the stockholders at the annual meeting
on April 30, 1968, which became effective as of January 1, 1968.
The Incentive Compensation Plan for Senior Executives
provides for distribution of incentive awards in restricted common
stock of the Company. Awards are to be made only if consolidated
earnings of the Company show an increase over the average
consolidated earnings for the three years preceding the year in
which the award is earned, only out of such increase, and only if
earnings per share (as defined) are not less than 1967 earnings per
share (as ad,justed for stock splits and certain other events). The
ma\imum amount chargeable to earnings (before income tax) for
any Plan ycar is S750,000, and the maximum aggregate number of
shares issuable under the Plan is 100,000 (subject to adjustment
for future ,tuck splits and stock dividends). The Plan is limited to
five >'ears ending December 31, 1972 unless extended by stock-
holders.
The Restricted Stock Bonus Plan for Key Employees provides
TIMN 446034
23

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