Tobacco Institute
Liggett & Myers 1970 Annual Report
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- 1. Liggett Myers Author
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Liggett & Myers 1970 An n ual Report
TIMN 445954

Stockholders' Annual Meeting
The annual meeting of stockholders will
be held on Tuesday, April 27, 1971, at
the Commodore Hotel, 42nd Street,
between Lexington and Park Avenues,
New York City, at 2:30 P.M. Eastern
Daylight Time.
A formal notice of this meeting,
together with a proxy and proxy state-
ment, will be mailed to stockholders on
March 26, 1971. Stockholders who are
unable to attend the meeting are urged to
sign and return their proxies promptly so
the stock of the company will be repre-
sented as fully as possible at the meeting.
The company is owned by approxi-
mately 50,100 stockholders. About 76
per cent of the total common, preferred
and preference stock was voted in person
or by proxy at the last stockholders'
meeting on April 28, 1970.
Highlights of Operations
Contents
Operating Income and Sales
by Product Lines 2
Cigarette and Tobacco
Division
3
Alcoholic Beverages 6
Pet Foods 8
Other Products 10
Products and Company
Locations
13
Six Years in Review and
Disposition of Earnings
14
Financial Review 15
Financial Statements 16
Officers and Directors 24
1970 1969
Net sales ......................... $696,663,577 $658,784,013
Earnings before extraordinary charge ... 32,038,913 24,898,167
Net earnings ....................... 28,843,913 24,898,167
Amounts per common share
Earnings before extraordinary charge ..
3.86
2.92
Extraordinary charge .............. .41
Net earnings ..................... 3.45 2.92
Net earnings - assuming full dilution .. 3.38 2.87
Dividends per share of common stock ... 2.50 2.50
Current assets ..................... 343,041,031 348,891,187
Current liabi lities ................... 127,341,355 116,619,986
Ratio ............................ 2.7 to 1 3.0 to 1
Long-term debt .................... $ 84,140,672 $ 97,810,644
Stockholders' equity
7% preferred stock ................ 11,990,100 13,451,100
$5.25 convertible preference stock
(involuntary liquidation value) .....
16,924,600
25,313,600
Common stock .................. 296,502,181 281,546,720
Per share of common stock .......... 37.63 36.51
Number of stockholders ............. 50,111 51,510
Number of employees ............... 7,540 8,730
TIMN 445955

,
MEW s'<D f1", _o sWa ioa1=0
March 22, 1971
Dear Editor:
Attached is a copy of Liggett & Myers' 1970 annual
report, which I think you will find interesting as well as
useful for editorial background purposes.
Net earnings of Liggett & Myers in 1970 increased
approximately 16 per cent to $28,843,913, equal to $3.45
per share of common stock, from $24,898,167, equal to $2.92
per share in 1969. Net sales increased 6 per cent to a
record high of $696,663,577, from $658,784,013.
1970 earnings before an extraordinary charge of
$3,195,000, equal to $0.41 per share of common stock, were
$32,038,913, equal to $3.86 per share. Earnings before the
extraordinary charge were almost 29 per cent higher than
1969 net earnings.
The extraordinary charge in 1970 resulted from the
closing of our cigarette manufacturing plant in Richmond,
Virginia in December, 1970. The estimated costs of the
plant closing were $6,684,000 ($3,195,000 after related
income tax benefits of $3,489,000); and consisted principally
of severance pay and retirement annuities for terminated
employees. The consolidation of Richmond operations with
our primary operations in Durham, North Carolina, together
with capital expenditures for modernization and expansion
of our plant facilities in Durham, will increase manufactur-
ing efficiencies and should result in savings beginning this
year.
Non-tobacco sales of Liggett & Myers Incorporated in
1970 increased 12 per cent to $313,192,398 from $280,716,696-
in 1969; and operating income from non-tobacco sales increased
19 per cent to $43,679,882 from $36,856,361 in 1969.
TIMN 445956
-more-

Cigarette and Tobacco Division
Domestic Cigarettes
Despite unprecedented efforts of the
anti-tobacco forces, increased state and
local excise taxes resulting in higher retail
prices, and a general slowdown in the
economy, domestic cigarette con-
sumption increased in 1970, the first
advance in three years. The downward
trend in domestic cigarette consumption
of the previous two years leveled off in
the first half of 1970 and made a dra-
matic turn upward in the second half of
the year.
I n 1970, filter cigarettes again in-
creased their share of the total domestic
market and now represent almost 80 per
cent of all cigarettes sold in the United
States. 100 millimeter cigarettes increased
their share of the total market to about
18 per cent, and menthol cigarettes
increased their share to 23 per cent.
Our Cigarette and Tobacco Division,
under the direction of its new President,
Kenneth McAllister, improved its opera-
tions and profitability considerably in
1970. Although unit cigarette sales de-
clined slightly, dollar sales were higher,
and operating income from cigarette and
tobacco product sales increased more
than 21 per cent, a sharp reversal of the
downward trend in 1968 and 1969.
As a result of a number of innovative
measures undertaken by our new Ciga-
rette and Tobacco Division in its first full
year of operation, the rate of decline of
our cigarette sales slowed considerably,
and after losses in unit sales in the first
six months, there were substantial gains
in unit sales in the second half of 1970.
I n the important and fastest growing
100 millimeter and menthol segments of
the cigarette market, sales of our 100 __
millimeter and menthol brands increased
at a rate greater than that of the industry.
During the year, major changes were
made in two of our principal brands. Fol-
lowing the introduction at mid-year of a
completely innovative packaging tech-
nique, as well as new improved tobacco
blends, for our CHESTERFIELD filter
product line, equally exciting new pack-
aging and improved tobacco blends were
also introduced for all L&M filters, our
principal brand. To enhance further the
competitive position of both L&M and
CHESTERFI ELD, each was supported by
a new advertising campaign, and con-
sumer response has been encouraging. At
mid-year, a new print advertising cam-
paign was also launched for the LAR K
brand.
Since the introduction of consumer
redemption coupons on all CHESTER-
FIELD cigarettes, the long-term decline
of the brand, traditionally a non-filter
cigarette, has leveled off. Last year, sales
of the CHESTERFIELD filter and
menthol brands increased, and
TIMN 445960
3
I
I
I
I

-2-
For the year 1970, non-tobacco sales were 53 per
cent of total corporate sales, excluding tobacco and liquor
excise taxes, and operating income from non-tobacco sales
was 52 per cent of total operating income. Liggett & Miers
currently has a higher percentage of non-tobacco sales than
any other major cigarette manufacturer in the United States.
Cigarette and tobacco sales also increased last year
to $383,471,179 from $378,067,317 in 1969; and operating in-
come from these sales climbed 21 per cent to $39,738,284,
compared with $32,749,413 in 1969.
In 1970, net sales of alcoholic beverages climbed to
$146.8 million, up 5 per cent from 140.1 million in 1969.
Operating income from alcoholic beverages in 1970 increased
6 per cent to $26.1 million compared with $24.8 million the
previous year.
Pet food sales in 1970 increased to $129.6 million;
up 18 per cent from $110.2 million in 1969. Pet food opera-
ting income rose to $13.6 million, an increase of 49 per
cent over operating income of $9.1 million a year ago.
Sales of other non-tobacco products (cereal, popcorn,
household cleaners and watch bands) increased to $36.8
million in 1970, up 21 per cent from $30.4 million the year
before.. Operating income from these products rose to $3.9
million, a gain of 33 per cent over operating income of $3
million in 1969.
The 1970 increases in non-tobacco sales and operating
income are extensions of the dramatic gains made by Liggett &
Myers' diversified interests in the past six years. From 1965
through 1970, non-tobacco sales increased from $78.7 million
in 1965 to $313.2 million in 1970, and non-tobacco operatinq
income climbed from $4.5 million to $43.7 million.
1970 was indeed a good year for Liggett & Myers. As
we move on into 1971, we hope to be able to report continuinq
growth.
Please feel free to contact me concerning this or
future reports regarding the progress of our company.
Sin~ rely, (`
Dan Provost
~'IM1V 445957
Director of Corporate Communications
DP:seh

Operating Income and Sales by Product Lines
1965
Operating Income
1965
Operating Income
1969
1970
1965 1966 1967 1968
1969
Net Sales (Excluding Excise Taxes)
1966 1967 1968 1969
(Dollars Expressed in Thousands)
1970
1970
Tobacco Products ....... $ 40,321 $ 37,323 $ 38,347 $ 36,284 $ 32,749 $ 39,738
Alcoholic Beverages ...... 2,143 13,858 19,113 23,279 24,757 26,149
Pet Foods ............. 2,382 2,793 3,724 3,487 9,150 13,617
Other ................. - - 173 958 2,950 3,914
Total ............... $ 44,846 $ 53,974 $ 61,357 $ 64,008 $ 69,606 $ 83,418
Net Sales (Excluding Excise Taxes)
Tobacco Products ....... $265,164
$265,677
$257,425
$244,304
$237,790
$247,812
Alcohol ic Beverages ...... 39,461 118,583 115,788 105,264 110,240 115,651
Pet Foods ............. 23,794 35,028 47,647 65,122 110,191 129,642
Other ................. - - 4,968 23,558 30,445 36,783
Total ............... $328,419 $419,288 $425,828 $438,248 $488,666 $529,888
Net Sales (Including Excise Taxes)
Tobacco Products ....... $454,467 $446,741 S427,181 $397,270 $378,067 $383,471
Alcoholic Beverages ......_ 54,892 153,489 151,984 131,290 140,080 146,767
Pet Foods ............. 23,794 35,028 47,647 65,122 110,192 129,643
Other ................. - - - 4,968 23,558 30,445 36,783
Total ............... $533,153 $635,258 S631, 780 $617,240 $658,784 $696,664
Notes:
(1) Operating income represents income before corporate expenses ^terNst trer income and expenses,
income taxes, minority interest, and an
extraordinary charge in 1970.
(2) Net sales and results of operations of companies acquired hv p,.rthase juring the period are
included from dates of acquisition;
companies acquired on a pooling of interests basis are included for the znt re period; i.e. Austin,
Nichols & Co., Incorporated.
(3) 1966 and 1967 net sales include sales by Star Industries, Inc. and certain of its subsidiaries
for the period that these companies were
subsidiaries, May 26, 1966 to May 15, 1967 (excluding excise taxes: S45.191.345 for 1966 and
$20,057,752 for1967; including excise taxes:
$49,141,555 for 1966 and $22,819,457 for 1967).
TIMN 445959
Tobacco Products
Alcoholic Beverages
Pet Foods
Other Products
1966 1967 1968
2

Earl Grissmer Co., Inc.
In July, 1970, Liggett & Myers acquired
the assets of Earl Grissmer Co., Inc.,
producer of the nationally distributed
BLUE LUSTRE line of household
cleaning products. Last year, sales
increased 34 per cent and both sales
and earnings were the highest in the_
company's 27-year history.
In addition to the widely known
BLUE LUSTRE Carpet and Upholstery
Shampoo, the company markets BLUE
LUSTRE Glass Cleaner, Furniture Polish,
and a complete line of replacement
Vacuum Cleaner Bags.
Earl Grissmer is the nation's largest
distributor of carpet shampoo machines
to hardware, paint, drug and variety
stores for use under the BLUE LUSTRE
daily rental program. BLUE LUSTRE in-
creased its share of the carpet shampoo
market in 1970 and maintained its num-
ber one position in rental carpet shampoo
programs for retailers.
Last year, the company used local tele-
vision commercials for the first time, and
because of their success, network tele-
vision was added to the advertising pro- -
gram in 1971.
BLUE LUSTRE Vacuum Cleaner Bags,
a new product line, made good gains in
distribution and sales last year. New
models are being added to the line, and
new marketing methods are being tested.
All of the company's liquid products
- Carpet Shampoo, G lass Cleaner and
Furniture Polish - have been repackaged
in custom-designed plastic containers, and
distribution of the new packaging was
completed by mid-1970.
I mprovements in the company's d istri-
bution system during 1970 enabled retail
customers to receive BLUE LUSTRE
shipments overnight from 16 distribution
warehouses in the United States. Distribu-
tion also was extended in Alaska and
Hawaii.

Allen Products Company, Inc.
In 1970, sales and operating income of
Allen Products Company again reached
record levels, and ALPO premium-priced
dog food continued to be the country's
number one canned dog food in dollar
volume. Total pet food sales in the
United States increased to a new high of
approximately $1.25 billion, and ALPO
sales continued to grow at a rate greater
than that of the industry.
A significant product change in ALPO
was made in late 1970 to enhance its
traditional all-meat components. Vita-
mins and minerals were added to the
entire product line in sufficient quantities
to exceed the National Research Coun-
cil's standards for a complete and
balanced diet. A new television adver-
tising campaign was launched to bring
this story home to consumers, and a spe-
cial campaign was addressed to vet-
erinarians.
A new ALPO product, Chicken &
Liver, was successfully developed and
introduced in some markets in 1970 and
will be expanded to all markets in 1971.
In addition, all ALPO labels were rede-
signed last year to improve the product's
visibility and eye appeal.
ALPO CAT FEAST, the company's
new luxury line of canned cat food, had
good results in test markets last year, but
further tests are being made before the
new product line is introduced nationally.
Manufacturing capacity will be in-
creased 50 per cent in 1971 in both the
Allentown, Pennsylvania and Crete,
Nebraska plants by the installation of
new hydrostatic cookers. Research and
development facilities at the Allentown
plant, which were almost doubled in
1969, will be expanded again in 1971
with construction of a new metabolic and
palatability testing kennel. A new office
building to be located in Allentown is
also planned for 1971.
Liv-A-Snaps, Incorporated
I n its first year as a Liggett & Myers sub-
sidiary, Liv-A-Snaps, Incorporated, a
small manufacturer of nationally dis-
tributed pet food treats operating under
the management of Allen Products, had
substantial increases in sales and a small
increase in operating income. The prod-
8
uct line includes CHAR-O-SNAPS as well
as LIV-A-SNAPS.
During the yean, new package designs
were introduced, a new advertising pro-
gram was launched, and wider distribu-
tion of the product line was achieved.
Product research and development were
emphasized, and the test marketing of
several new pet food treat items is
planned in 1971.
Perk Foods Co.
Perk Foods Co., formerly called Ready
Foods Corp., manufactures a popular-
priced l ine of canned and dry dog foods
under the VETS' label, and recorded
higher sales and operating income in
1970. VETS' canned dog foods include
seven varieties, and VETS' dry dog foods
include Regular and Gravy Style Nuggets.
A new marketing team, under the
supervision of a new marketing director
with extensive experience in the pet food
industry, was organized last year.
Two buildings adjoining the Los
Angeles factory were acquired in 1970 to
expand the volume of Perk's West Coast
operation, and a second shift was added
at the Camp Hill, Pennsylvania facility to
provide for additional production volume
in the East.

CHESTERFIELD king non-filter had the
only increase of all non-filter brands on
the market.
EVE, our new cigarette brand espe-
cially designed for women, was given
national distribution late in 1970, fol-
lowing extensive and successful test
marketing without any broadcast adver-
tising.
Named after the first woman, EVE has
a package design which features a con-
temporary rendering of her, surrounded
by an intricate pastel-colored floral design
that also appears on the filter tip and the
carton. This new luxury length brand is
available in both filter and menthol filter.
The tobacco blend has been carefully
selected to give women a rich, yet gentle,
f l avor.
The female segment of the cigarette
market has continued to grow and in-
crease its share of the total market, and
EVE, the first truly feminine cigarette, is
our commitment to this growth area.
Smoking and Chewing Tobaccos
The domestic consumption of pipe to-
baccos increased in 1970, while that of
chewing tobaccos declined slightly. Our
sales of smoking and chewing tobaccos,
and the operating income from these
sales, increased in 1970.
Early in the year, we introduced
HARMONY Mixture Pipe Tobacco, a
mild flavorful mixture of domestic and
imported tobaccos in an award-winning
package, with good results. During the
year, we improved the packaging of many
of our smaller brands of smoking to-
baccos to give them longer shelf life, and
greater eye-appeal and brand identi-
fication.
The sales and operating income of The
Pinkerton Tobacco Company rose to
record highs again in 1970, and sales of
Pinkerton's loose leaf chewing tobaccos
continued to outpace the industry, with
an increase of almost 15 per cent. While
RED MAN is the leading brand, UNION
STANDARD and RED HORSE also had
good increases.
International Cigarettes
Unit cigarette sales outside the United
States are approximately five times those
of the U.S. domestic market, and world-
wide cigarette consumption continues to
grow. For long-range growth, the greatest
potential lies in the foreign marketplace,
where per capita income and cigarette
consumption are still considerably below
U.S. levels. To capitalize on this poten-
tial, and to meet the growing demand for
American-type cigarettes in the more
affluent countries and in those areas
where the standard of living is rising,
Liggett & Myers uses three approaches.
We export our principal brands to
more than 100 countries. Licensees in
Europe, South America, Asia, Africa and
Australia manufacture our brands under
royalty arrangements. Finally, to develop
our tobacco business in important world
trading areas, we hold equity positions in
foreign cigarette manufacturing com-
panies in Argentina, Brazil, Mexico, Peru,
Switzerland and West Germany.
Our new International Cigarette and
Tobacco Division has taken a number of
steps to improve our position in the inter-
national marketplace. In 1970, our
export sales gained for the first time in
several years, and royalties from sales of
our cigarettes manufactured and
marketed abroad made an important
contribution to corporate earnings.
The majority of our foreign licensees
had sales increases last year. Early in the
year, we signed our first licensing agree-
ment in Africa with Societe Nationale des
Tabacs et Allumettes in Algeria, one of
the faster developing North African
countries. We are currently negotiating
additional licensing agreements in North
Africa and elsewhere.
I n West Germany, however, and to a
lesser extent in Switzerland and Brazil,
where we hold majority equity positions,
we incurred losses again in 1970 from
high reorganization and start-up costs.
These expenditures should eventually
place us in a better position to participate
successfully in the fast-growing European
market, which is about equal to our
domestic market.
In Argentina, our locally manufac-
tured L&M brand became the second
best-selling cigarette of all domestic and
foreign brands. At midyear, CHESTER-
FIELD menthols were introduced in the
Philippines, where many of our other
brands are manufactured under license. In
late 1970, we started test marketing
locally made L&M's in Brazil; and we
began test marketing our first locally
made entry, CHESTERFIELD filter, in
West Germany.
Our export brands also made advances
in a number of overseas areas last year.
Our principal filter brands, including the
100 millimeter and menthol versions,
continued to gain an increasing share of
our export sales as the trend from non-
filter to filter continues in international
markets; although non-filter CHESTER-
FIELD is still a major export brand.
I n Japan, we increased our share of
market, largely due to greater export sales
of LARK,which became the third largest-
selling foreign brand in that country last
year. CHESTERFIELD filter export sales
to Spain have doubled since the introduc-
tion of new packaging last summer, and
LAR K export sales to Spain have doubled
since the introduction of LAR K com-
mercials on Spanish television in early
1970.
Our new L&M and CHESTERFIELD
photographic packs are being test
marketed in a number of overseas manu-
facturing locations and are being ex-
ported to Puerto Rico, the Virgin Islands
and overseas military markets.
TIMN 445961
4

To Our Stockholders:
The year 1970 was a good one for Liggett
& Myers. Sales reached a record high, and
earnings increased substantially. All of
our principal product lines contributed
higher sales and earnings, and most of
these gains represented internal growth.
Net earnings in 1970 increased ap-
proximately 16 per cent to $28,843,913,
equal to $3.45 per share of common
stock, from $24,898,167, equal to $2.92
per share, in 1969. Earnings in 1970 be-
fore an extraordinary charge of
$3,195,000, equal to $0.41 per share of
common stock, were $32,038,913, equal
to $3.86 per share. Earnings before the
extraordinary charge were 29 per cent
higher than 1969 net earnings.
Net sales in 1970 increased to
$696,663,577, a gain of 6 per cent over
the $658,784,013 reported in 1969.
The extraordinary charge of
$3,195,000 in 1970 resulted from the
closing of our cigarette manufacturing
plant in Richmond, Virginia in December,
1970. The estimated costs.of the plant
closing were $6,684,000 ($3,195,000
after related income tax benefits of
53,489,000) and consisted principally of
severance pay and retirement annuities .
for employees. The consolidation of
Richmond operations with our primary
operations in Durham, North Carolina,
together with capital expenditures for the
modernization and expansion of our
plant facilities in Durham, will increase
manufacturing efficiencies and should
result in savings beginning in 1971.
Our program to diversify into strong
consumer product growth areas con-
tinued to make excellent progress in
1970, and our non-tobacco lines of busi-
ness again played an important role in the
growth of our company. During 1970,
our non-tobacco sales represented ap-
proximately 53 per cent of consolidated
net sales, excluding tobacco and alcoholic
beverage excise taxes, and operating
income from non-tobacco sales was
approximately 52 per cent of total oper-
ating income.
In 1970, total sales of all non-tobacco
product lines increased 12 per cent from
$280,716,696 in 1969 to $313,192,398,
and operating income from these non-
tobacco sales increased 19 per cent from
t
$36,856,361 to $43,679,882. The dra-
matic growth in non-tobacco sales and
operating income from 1965 to 1970 is
shown in the charts and tables on the
following page.
In 1970, our diversification program
moved into two new areas: household
cleaning products and real estate. Earl
Grissmer Co., Inc., producer of the
nationally distributed BLUE LUSTRE
line of household cleaning products, was
acquired in July, 1970. The Corporation's
new real estate division, established in
September, 1970, made its first move
with the acquisition of property in
Greenwich, Connecticut, where a
modern, four-story office building will be
erected and leased for investment
purposes.
Meanwhile, our substantial worldwide
tobacco operations represent a large and
profitable segment of our total business.
In 1970, there was considerable improve-
ment in this area of our business. Ciga-
rette and tobacco dollar sales increased
from $378,067,317 in 1969 to
$383,471,179 in 1970, and operating
income from these sales increased 21 per
cent from $32,749,413 to $39,738,284
in 1970.
The new Federal law prohibiting ciga-
rette commercials on broadcast media
became effective January 2, 1971. While
we do not anticipate a major flow-
through to earnings from advertising
dollars that would normally have gone to
broadcast media, we do feel that the
broadcast advertising ban gives Liggett &
Myers an opportunity to compete on a
more equitable basis with other cigarette
manufacturers who were able to out-
spend us by considerable margins on
television.
As of February 1, 1971, most cigarette
manufacturers, including Liggett &
Myers, have voluntarily agreed to list
"tar" and nicotine content, as determined
by the Federal Trade Commission's
testing laboratories, in rertain advertising
materials. But, likP the hroadcast adver-
tising ban and thr ,t,ongor ha alth warn-
ings on cigarettf c t.ju <~it .vent into
effect Novemt.,Nr 1 1 I 'i I ~ , hould
have no maten,,l ~i,, - t ,o;. Con-
sumers have sho:>n rUr .,r,v years that
they will not necessarily su, nfice good
Liggett&Myers
incorporated
taste and flavor for lower "tar" and nico-
tine, and the health charges against ciga-
rette smoking still remain unproved.
Many eminent scientists and medical
authorities continue to challenge the alle-
gatioris against cigarette smoking.
We are strongly committed to a policy
of diversification into growing and profit-
able businesses, and we are continually --
seeking well-managed growth companies
whose acquisition would be advantageous
to the Corporation and in the best
interests of its shareholders.
We are grateful to our stockholders for
their support of the company and its
products. The dedication and talents of
our employees contributed significantly
to our-growth and progress last year, and
we appreciate their loyalty and
cooperation.
Respectfully submitted,
Milton E. Harrington
President
March 4, 1971
TIMN 445958
1

Six Years in Review
(Dollars expressed in thousands except per share figures)
Operating Results - Year Ended December 31
1970
1969
1968
1967
1966
1965
Net sales
.......................... $696,664 $658,784 $617,240 $631,780 $635,258 $533,153
Excise taxes included in sales .................. 166,775 170,118 178,992 205,952 215,971 204,735
Operating income
...- 83,418 69,606 64,008 61,357 53,974 44,846
Earnings before extraordinary charge ............ 32,039 24,898 24,066 25,127 23,439 22,597
Net earnings ............................... 28,844 24,898 24,066 25,127 23,439 22,597
Amounts per common share
Earnings before extraordinary charge ..........
3.86
2.92
2.82
2.93
2.71
2.56
Net earnings ............................. 3.45 2.92 2.82 2.93 2.71 2.56
Dividends on common stock - per share ......... 2.50 2.50 2.50 2.50 2.50 2.50
Financial Position - Year End
Working capital .............................
215,700
232,271
247,728
250,303
270,345
265,455
Plant and equipment (net) .................... 62,904 56,915 48,224 42,773 40,263 35,170
Total assets ................................ 549,141 544,644 507,385 490,382 490,506 382,764
Long-term debt ............................. 84,141 97,811 84,019 75,636 73,322 564
Short-term debt ............................ 71,182 66,135 51,712 51,292 41,643 40,526
Stockholders' equity ......................... 325,417 320,311 318,104 315,334 313,177 311,448
Book value per share of common stock ........... 37.63 36.51 35.96 35.45 34.91 34.58
Disposition of Total Revenues for 1970
The company and its subsidiaries
received for goods sold to custo-
mers and from royalties, etc., a
total of $698,744,000. This is
how it was used or set aside.
46.2%
Cost of goods sold, exclusive
of excise taxes
$322,971,000
1.0%
Earnings retained
$7,318,000
3.1%
Dividends
$21,526,000
5.3%
Income taxes
$37,358,000
18.0%
Other operating costs
and expenses
$125,580,000
2.5%
Non-operating expenses, minority
interest and extraordinary charge (net)
$17,216,000
23.9%
Excise taxes
$166,775,000
TIMN 445971
14

. Liggett & Myers Incorporated
630 Fifth Avenue, New York, N.Y. 10020
TIMN 4459~2

Consolidated 8alance Sheet As of December 31
Assets
1970 1969
Current Assets
Cash ......................................................... $ 16,715,937 $ 13,626,359
Marketable securities - at cost which approximates quoted market value .... 4,337 10,210,566
Accounts receivable
Customers (less allowances for discounts and doubtful accounts: 1970,
$899,544; 1969, $696,179) ................................... 66,304,357 61,440,289
Others ..................................................... 3,679,846 4,321,621
Inventories - principally at average cost (Note 2)
Leaf tobacco ................................................ 187,900,048 188,547,952
Bulk whiskeys ...............................................
13,543,676 a
10,203,884
Finished goods and work in process ...............................
35,422,508 I
40,945,249
Other materials and supplies ..................................... 19,470,322 19,595,267
Total current assets ...................................... 343,041,031 348,891,187
Investments
Capital stocks of and advances to foreign companies
Unconsolidated subsidiaries (Note 1) .............................. 7,647,224 9,002,542
Other companies - at cost ...................................... 10,092,132 11,892,877
Other - at cost ................................................. 1,285,820 1,241,944
Total investments ....................................... 19,025,176 22,137,363
Property, Plant, and Equipment - at cost (Note 3)
Land ......................................................... 5,542,702 4,468,773
Buildings ..................................................... 38,249,675 36,209,824
Machinery and equipment, etc . .................................... 81,414,782 86,959,723
Total ................................................ 125,207,159 127,638,320
Less accumulated depreciation ............................. 62,303,267 70,723,663
Property, plant, and equipment - net ....................... 62,903,892 56,914,657
Franchises, Goodwill, Brands, and Trademarks -
at cost, less amortization (Note 1) .................................. 118,784,111 110,832,155
Deferred Charges and Prepaid Expenses ........................... 5,387,008 5,868,617
Total ................................................ $549,141,218 $544,643,979
.See Notes to Financial Statements.
TIMN 445973 ~
16

LIGGETT & MYERS INCORPORATED AND CONSOLIDATED SUBSIDIARIES
Statement of Consolidated Paid-In Capital
In Excess of Par Values of Capital Stock For the Years Ended December 31
Balance, January 1 ................................................
Add (Deduct)
Excess of par value of shares (194,952 in 1970 and 105,954 in 1969) of
common stock issued and cash paid in lieu of issuing fractional shares of
common stock over the par value of shares (84,834 in 1970 and 46,112 in
1969) of $5.25 preference stock converted into common stock (Note 6) ...
Excess of sales price over par value of capital stock sold to officers and
employees under the Company's stock option plans (Note 7) ...........
Excess of par value over cost of 7% preferred stock acquired ..............
Excess of cost over related average quoted market value of 27,522 and 23,012
shares of common treasury stock issued in 1970 and 1969, respectively, in
payment of awards for the 1969 and 1968 Plan years under incentive
compensation plans for employees (Notes 6 and 8) ...................
Other ........................................................
Balance, December 31 .............................................
See Notes to Financial Statements.
1970 1969
$117,746,183 $117,711,703
(113,106) (62,043)
36,700 23,177
122,870 12,951
(47,668) 84,951
1,711 (24,556)
$117,746,690 $117,746,183
Statement of Consolidated Retained Earnings For the Years Ended December 31
Balance, January 1 ................................................
Add (Deduct)
Net earnings ...................................................
Cash dividends
Preferred stock - $7 per share ...................................
Preference stock - $5.25 per share ...............................
Common stock - $2.50 per share ................................
Balance, December 31 (Note 5) ......................................
See Notes to Financial Statements.
1970 1969
$192,908,804 $189,678,988
28,843,913 24,898,167
(864,052) (967,530)
(1,195,565) (1,450,318)
(19,465,983) (19,250,503)
$200,227,117 $192,908,804
TIMN 445976
19

Alcoholic Beverages
The Paddington Corporation
Sales and operating income of The
Paddington Corporation, exclusive United
States importer of J&B Rare SL 1) tIJh
Whisky, rose to record highs in P-170.
The rate of gain of alcoholic beverage
sales slowed considerably in 1970, and
the increase in the domestic consumption
of spirits was only a fraction of its annual
gains in recent years. Sales of Liggett &
Myers' alcoholic beverages, however,
increased several times the industry
average.
While sales of domestic whiskies de-
clined last year, imported whiskies had
substantial gains, with Scotch whisky
showing the greatest increase of any
major category. Our principal brand,
J&B, shared in these gains, and according
to independent trade reports, J&B was
again the country's best-selling Scotch
and moved up to sixth place among all
liquor brands of all types.
Despite the economic slowdown,
premium liquor items, including
Scotches, posted gains last year, and to
participate in this growth sector of the
industry, we introduced into major
markets ROYAL AGES, a 15-year-old
premium-priced Scotch, from the vener-
able house of Justerini & Brooks.
We strengthened our Paddington
marketing team last year with the addi-
tion of two principal executives with
extensive experience in the alcoholic
beverage industry.
Austin, Nichols & Co., Incorporated
The principal brands of Austin, N ichols &
Co. had substantial sales increases in
1970, particularly the company's leading
brand, WI LD TUR KEY, a 101-proof,
8-year-old bourbon.
While industry bourbon sales declined
last year, the premium brands improved
their positions, and the gains made by
WI LD TURKEY were considerably
greater than the increase achieved by
premium-priced bourbons as a group.
With the possibility of broadening the
consumer appeal, and hence the market,
for the prestigious W I LD TU R KEY
brand, we began test marketing a new
86.8 proof version, which also sells at
premium prices, in several markets in the
last quarter of 1970.
6
Reflecting the continued diversity in
the consumption of alcoholic beverages in
this country, the sales of brandies, -
cordials, cognacsand other specialties
increased at a rate greater than the rate
for total spirits last year, and the leading
Austin, N ichols imported brands did con-
siderably better than these categories,
especially METAXA, the Greek liqueur,
and CAMPARI, the Italian aperitif.
Wine consumption in the United
States continued to grow in 1970, and
sales of imported wines, now more than
11 per cent of the total, increased at a
rate about twice as great as that for
domestic wines. Austin, Nichols, as a
leading importer of premium quality
European wines, improved its position in
this area with a sales increase of approxi-
mately 28 per cent last year. The com-
pany has exclusive distribution rights in
the United States for CHAUVENET RED
CAP sparkling and still wines and
CHARLES HEIDSIECK French Cham-
pagne and has taken a leadership position
in the distribution of fine Chateau and
Estate-Bottled wines from the great
vineyards of Bordeaux, Burgundy, The
Rhine and Moselle.
Carillon Importers Ltd.
Carillon I mporters again had record sales
and operating income in 1970. Carillon's
sales growth exceeded that of brandies,
cognacs, liqueurs and other specialty cate-
gories, which in turn exceeded the growth
of the spirits industry as a whole.
The prestigious GRAND MARNIER,
Carillon's leading brand, made substantial
sales gains. The GRAND MARNIER
drink recipe and haute cuisine demon-
stration program conducted in leading
department stores throughout the
country, GRAND MARNIER recipe
booklets and "The Spirit of Grand'
Cuisine," published by The Macmillan
Company, continued to introduce the
brand to many thousands of new custo-
mers. CHERRY MARNIER also had a
good sales increase in 1970.
Despite the lack of significant growth
in gin consumption last year, Carillon's
imported English brand, BOMBAY, had
considerably higher sales again in 1970.
I mpressive sales increases were also
made by other major Carillon imported
brands, including GOLD LEAF French
Cognac, ACHAIA CLAUSS Greek wines
and aperitifs, BARDINET NAPOLEON
French Brandy and BOMBAY French
Vermouth.
Last year, Carillon became the exclu-
sive American importer for the widely
known CALVET French wines from
Burgundy and Bordeaux. CALVET is the
largest producer and shipper of wines in
F rance.
During the year, Carillon further
broadened its product line with a new
Kentucky straight bourbon whiskey
named W. C. FIELDS,which was offered
in a ceramic bust of the comedian. Dis- _
tributed in limited quantities as a collec-_
tor's item, it was highly successful and
established an important new brand name
for the company.

Financial Review'1970
Sales
Net sales in 1970 increased 6 per cent to
an all-time high of $696,663,577, com-
pared with $658,784,013 in 1969. Sales of
non-tobacco products in 1970 amounted
to approximately 45 per cent of con-
solidated net sales. If excise taxes on
tobacco and alcoholic beverage products
were excluded from the reported sales
figures, the percentage of sales of non-
tobacco products in 1970 would be
approximately 53 per cent.
Cigarette and tobacco sales increased 1
per cent from $378,067,317 in 1969 to
$383,471,179 in 1970; sales of non-
tobacco product lines increased 12 per cent
from $280,716,696 to $313,192,398. Sales
of alcoholic beverages increased 5 per cent
from $140,080,190 to $146,767,267; sales
of pet foods increased 18 per cent from
$110,191,539 to $129,642,286; and sales
of other non-tobacco product lines in-
creased 21 per cent from $30,444,967 to
$36,782,845.
Earnings
Consolidated net earnings for 1970 were
$28,843,913 ($3.45 per share of common
stock), compared with $24,898,167 for
1969 ($2.92 per share). In 1970, earnings
before an extraordinary charge of
$3,195,000 ($.41 per share) were
$32,038,913 ($3.86 per share). Net earn-
ings for 1970 were 16 per cent higher than
for 1969; earnings before-the extraordinary
charge were 29 per cent higher than 1969
net earnings.
The extraordinary charge of $3,195,000
represents the estimated costs of
$6,684,000 for the closing of the cigarette
manufacturing plant in Richmond, Virginia,
less related income tax benefits of
$3,489,000. Concurrent with the closing
of the Richmond plant, the company has
undertaken the modernization and ex-
pansion of its primary plant facilities in
Durham, North Carolina. These changes are
expected to increase manufacturing effi-
ciencies and result in savings beginning in
1971.
Operating Income
Operating income (income before cor-
porate expenses; interest, other income and
expenses, income taxes, minority interest,
and the extraordinary charge) applicable
to non-tobacco products amounted to
approximately 52 per cent of consolidated
operating income in 1970.
Operating income generated from ciga-
rette and tobacco products increased 21
per cent from $32,749,413 in 1969 to
$39,738,284 in 1970; operating income
from non-tobacco product lines increased
19 per cent from $36,856,361 to
$43,679,882. Operating income from
alcoholic beverages increased 6 per cent
from $24,756,451 to $26,148,604; oper-
ating income from pet foods increased 49
per cent from $9,149,825 to $13,616,974;
operating income from other non-tobacco
product lines increased 33 per cent from
$2,950,085 to $3,914,304.
Dividend Record
Common stock dividends have been
paid each year since the Corporation was
organized in 1911. Common stock divi-
dends in 1970 amounted to $2.50 per
share. Dividends of $7.00 and $5.25 per
share were paid on the 7 per cent preferred
stock and the $5.25 preference stock,
respectively. There were 50,11 1 stock-
holders at the end of 1970.
Taxes
I ncome taxes amounted to $33,869,000
in 1970 ($37,358,000 as shown in the
accompanying statement of consolidated
earnings, less $3,489,000 income tax bene-
fits included in the extraordinary charge).
This amounts to $4.36 per share of
common stock, compared with net
earnings of $3.45 per share of common
stock.
The Federal income tax surcharge was
reduced from 10 per cent for 1969 to an
effective rate of 2'h per cent for 1970 and
has been discontinued for 1971. The sur-
charge reduced per share earnings by $.10
in 1970 and by $.34 in 1969.
Capital Expenditures
Capital expenditures during 1970 con-
sisted mainly of disbursements for expan-
sion and modernization of the Corpora-
tion's cigarette manufacturing facilities in
Durham, North Carolina and for plant
expansion and improvement of the manu-
facturing facilities of Allen Products
Company, I nc., Perk Foods Co. and
National Oats Company. These expendi-
tures totaled $10,800,000 in 1970,
compared to $7,800,000 in 1969.
Depreciation charges in 1970 aggre-
gated $5,336,255, compared to
$6,724,516 in 1969. The reduction in
depreciation charges is due principally to a
change in the method of computing depre-
ciation, as explained in Note 3 to the ac-
companying financial statements.
Financial Condition
The sound financial condition of the
Corporation is indicated by the 2.7 to 1
ratio of current assets to current liabilities
and by the fact that long-term debt is only
20.5 per cent of total capitalization.
The Corporation acquired 55,900
shares of its common stock during 1970 at
an average cost of $34.64 per share, bring-
ing the total number of common shares
held in treasury to 349,068. The Corpora-
tion also acquired 14,610 shares of its 7
per cent preferred stock during 1970 at an
average cost of $91.59 per share.
TIMN 445972
15

LIGGETT & MYERS INCORPORATED AND CONSOLIDATED SUBSIDIARIES
Liabilities
Current Liabilities
1970
1969
Notespayable........---.
$ 70,752,805 $ 65,961,614
Accounts payable ............................................... 19,539,102 14,989,998
Dividends payable .............................................. 210,509 235,394
Taxes payable and accrued ........................................ 16,388,874 20,142,117
Portion of long-term debt due within one year ......................... 429,134 172,960
Estimated costs relating to closing of Richmond plant (Note 4) ............ 3,430,841 -
Other accrued liabilities .......................................... 16,590,090 15,117,903
Total current liabilities ................................... 127,341,355 116,619,986
Long-Term Debt
6% sinking fund debentures, due 1992 ($3,000,000 to be redeemed annually
from 1973 to 1991) ...........................................
72,000,000
75,000,000
Other (Note 5) ................................................. 12,140,672 22,810,644
Total long-term debt .................................... 84,140,672 97,810,644
Other Long-Term Liabilities (Note 4) .................................. 4,425,301 1,877,765
Minority Interest in Consolidated Subsidiaries ........................... 7,817,009 8,024,164
Stockholders' Equity
Capital stock (Notes 6, 7, and 8)
7% cumulative preferred stock, par value $100 per share - authorized,
139,621 shares; issued, 139,621 shares; in treasury, 1970, 19,720 shares,
1969, 5,110 shares ..........................................
1,990,100
3,451,100
$5.25 cumulative convertible preference stock, par value $1 per
share - authorized, 310,000 shares; issued, 1970, 169,246 shares, 1969,
253,136 shares (involuntary liquidation value, 1970, $16,924,600, 1969,
$25,313,600) ..............................................
69,246
53,136
Series preference stock, par value $1 per share - authorized, 1,000,000
shares; issued, none .........................................
Common stock, par value $1 per share - authorized, 12,000,000 shares;
issued, 1970, 8,228,172 shares, 1969, 8,033,220 shares ..............
Paid-in capital in excess of par values of capital stock ...................
Retained earnings (Note 5) ........................................
Total ................................................
Less cost of common stock in treasury (1970, 349,068 shares;
1969, 321,756 shares) .........................................
Total stockholders' equity ................................
Total ................................................
See Notes to Financial Statements.
- -
8,228,172 8,033,220
117,746,690 117,746,183
200,227,117 192,908,804
338,361,325 332,392,443
12,944,444 12,081,023
325,416,881 320,311,420
$549,141,218 $544,643,979
TIMN 445974
17

National Oats Company
National Oats Company, a producer of
breakfast cereals, popcorn an l,1nimal and
poultry feeds, increased its sales arid
operating income in 1970.
A new marketing team was organized
in 1970 under a new experienced market-
ing director, and improvements were
made in marketing strategies, financial
controls, manufacturing techniques, and
also in research and development activ-
ities, in order to improve present product
lines and develop new, related products.
Our breakfast cereal sales declined
slightly in 1970 in line with industry sales
of hot cereals. Despite the general trend
to convenience foods, the instant hot
cereal products introduced in recent
years, including our own brands, have not
reached the potentials anticipated.
Exaggerated publicity to the contrary,
breakfast cereal products generally, in-
cluding our brands, are not low in nutri-
tional values and do not represent
"empty calories."
Sales of oat products to some seg-
ments of the food industry increased last
year, but the gains were more than offset
by reductions in sales to ready-to-eat
cereal manufacturers.
Our consumer popcorn sales and our
bulk popcorn sales to the commercial and
concessionaire trades were higher in
1970. The present short supply situation
due to the adverse corn crop conditions
last year is expected to benefit us in 1971
because of our favorable inventory
position.
The Corno Feed Products Division of
National Oats had record sales and oper-
ating income in 1970, with substantial
gains achieved by the aggressive market-
ing program of the CORNO animal and
poultry feed product lines.
Construction was begun in 1970 on
two new feed mills, which will be in oper-
ation early in 1971. Strategically focated
in Flora, I Ilinois and Montgomery City,
Missouri to expand the marketing areas,
the new olants will rin, hia tha
Division's manufacturing capacity and
enhance its competitive position.
10

Statement of Consolidated Source
and Application of Funds For the Years Ended December 31
Source of Funds
From operations
Earnings before extraordinary charge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Minority interest in earnings of consolidated subsidiaries ...............
Depreciation and amortization ...................................
Equity in net losses of unconsolidated foreign subsidiaries ..............
Total ................................................
Extraordinary charge ............................................
Decrease in working capital .......................................
Increase in long-term debt ........................................
Increase in other long-term liabilities ................................
Decrease in other investments .....................................
Related average quoted market value of 27,522 and 23,012 common shares
issued in 1970 and 1969, respectively, in payment of awards for the 1969
and 1968 Plan years under incentive compensation plans for employees ...
Decrease in deferred charges and prepaid expenses ......................
Proceeds from exercise of the Company's stock options .................
Other ........................................................
Total ................................................
Application of Funds
Cash dividends .................................................
Additions to franchises and goodwill ................................
Decrease in long-term debt ........................................
Purchase of property, plant, and equipment, less retirements: 1970,
$1,314,278; 1969, $655,940 ...................................
Cost of common and preferred stock purchased ........................
Investments in and advances to unconsolidated foreign subsidiaries .........
Reductions in minority interest due to changes in capital and payment of
dividends to minority stockholders .................... . ..........
Increase in other investments ......................................
Other ........................................................
Total ................................................
See Notes to Financial Statements.
1970 1969
$32,038,913 $24,898,167
994,086 835,285
9,077,228 10,465,215
2,357,000 1,256,000
44,467,227 37,454,667
(3,195,000) -
16,571,525 15,456,852
645,000 14,025,355
2,547,536 -
1,756,869 -
985,479 960,032
481,609 -
37,643 23,765
41,240 -
$64,339,128 $67,920,671
$21,525,600 $21,668,351
11,692,929 22,698,959
14,314,972 233,709
11,325,490 15,414,923
3,274,227 1,978,776
1,001,682 3,522,601
1,201,241 534,038
- 1,312,608
2,987 556,706
$64,339,128 $67,920,671
TIMN 445977
20

Liggettb Myers
Officers
*MILTON E. HARRINGTON President and Chief Executive Officer
*J. BOWLING ANDERSON Executive Vice President
*KENNETH McALLISTER Executive Vice President
*JONATHAN W. OLD, JR. Executive Vice President
CURT K. BRI LL Vice President
*FREDERICK P. HAAS Vice President and General Counsel
R. HAYWOOD HOSEA Vice President and Comptroller
JAMES G. HUCKABEE, JR. Vice President
RALPH P. MOORE Vice President
JAMES J. MORAN Vice President
*SAMUEL WHITE Corporate Vice President
ERNEST W. BALDASSARE Treasurer
CHARLES B. MORGENTHALER Secretary and Associate General Counsel
THOMAS M. GAFFEY, JR. Assistant Comptroller
RUSSELL G. CUTTER Auditor
JOSEPH R. SACCA Assistant Treasurer
RICHARD H. GOODWIN Assistant Treasurer
DONALD G. NYREEN Assistant Treasurer and Assistant Secretary
JOHN W. MILES, JR. Internal Auditor
JOSEPH H. GREER Assistant Secretary
M. JOAN MURTHUM Assistant Secretary
JOSEPH F. TAYLOR Assistant Secretary
*Executive Committee;
Chairman: Jonathan W. Old, Jr.
Directors
J. BOWLING ANDERSON
WILLIAM W. BATES,JR.
CURT K. BRILL
S. BACON FULLER
FREDERICK P. HAAS
MILTON E. HARRINGTON
JAMES G. HUCKABEE, JR.
KENNETH McALLISTER
HOWARD W. McCALL, JR.
RALPH P. MOORE
RAYMOND J. MULLIGAN
JONATHAN W. OLD, JR.
ABRAHAM ROSENBERG
FREDERICK SHEFFIELD
ROBERT L. TAYLOR
OGDEN WHITE
SAMUEL WHITE
Executive Changes
On May 1, 1970, Edward J. Parrish, Vice
President and Director, retired in accord-
ancewith the Company's Retirement Plan.
On April 29, 1970, R. Haywood Hosea
and James J. Moran were elected Vice
President; Ernest W. Baldassare was
elected Treasurer; Richard H. Goodwin
was elected Assistant Treasurer; and
Joseph H. Greer was elected Assistant
Secretary.
On August 18, 1970, Joseph R. Sacca
was elected Assistant Treasurer and
Comptroller, Subsidiary Operations;
Donald G. Nyreen was elected Assistant
Treasurer and continued as Assistant
Secretary; and John W. Miles, Jr. was
elected Internal Auditor.
Transfer Agent: Chemical Bank
20 Pine Street, New York, N. Y. 10015
Registrar: First National City Bank
111 Wall Street, New York, N. Y. 10015
i
24 TIMN 445981 Printed in U.S.A.

Statement of Consolidated Earnings For the Years Ended December 31
1970 1969
Revenues
Net sales (including excise taxes: 1970, $166,775,344; 1969, $170,117,975) .
$696,663,577
$658,784,013
alties and other operating revenues ..............................
R 2,080,912 2,566,477
oy
Total 698,744,489 661,350,490
Costs and Expenses
Cost of goods sold ..............................................
489,746,318
471,502,084
Selling, administrative, and general expenses .......................... 119,482,032 115,245,933
Amortization of J&B franchise and excess of cost of investments in certain
subsidiaries over equity in their net assets (Note 1) ...................
3,740,973
3,740,699
Equity in net losses of unconsolidated foreign subsidiaries ................ 2,357,000 1,256,000
Total ................................................ 615,326,323 591,744,716
OperatingIncome.............
83,418,166 69,605,774
Other Expenses
Corporate expenses .............................................
4,664,878
3,712,629
Interest expense ................................................ 10,174,430 9,924,817
Other (income) deductions, net .................................... (1,812,141) (1,996,913)
Total ................................................ 13,027,167 11,640,533
Earnings Before Income Taxes, Minority Interest, and Extraordinary Charge ... 70,390,999 57,965,241
Provision for Federal and Other Income Taxes
Currently payable ...............................................
35,960,790
31,965,717
Deferred ...................................................... 1,397,210 266,072
Total ................................................ 37,358,000 32,231,789
Earnings Before Minority Interest and Extraordinary Charge ................ 33,032,999 25,733,452
Minority Interest in Earnings of Consolidated Subsidiaries .................. 994,086 835,285
Earnings Before Extraordinary Charge ................................. 32,038,913 24,898,167
Extraordinary Charge (Note 4) ....................................... 3,195,000 -
Net Earnings ..................................................... $ 28,843,913 $ 24,898,167
Amounts Per Common Share (a)
Earnings before extraordinary charge ................................
$3.86
$2.92
Extraordinary charge ............................................ .41 -
Net earnings ................................................... $3.45 $2.92
Amounts Per Common Share - assuming full dilution (a)
Earnings before extraordinary charge ................................
$3.76
$2.87
Extraordinary charge ............................................ .38 -
Net earnings .................................. . ................ $3.38 $2.87
(a) Amounts per common share have been computed on the basis of the weighted average number of
shares of common stock
outstanding during each year and take into consideration the dividend requirements for preferred and
preference stocks. Amounts per
common share - assuming full dilution were determined on the arsumption that the $5.25 convertible
preference stock outstanding at
the end of each year was converted into shares of common stock at the beginning of each year, and
that the conversions of such
preference stock into common stock during 1970 and 1969 had occurred at the beginning of each such
year. The computation of
fully-diluted amounts per share also comprehends the assumed exercise of options for the purchase of
shares of preference and common
stock where the effect thereof would be dilutive.
See Notes to Financial Statements.
18 TIMN 445975

LIGGETT & MYERS INCORPORATED AND CONSOLIDATED SUBSIDIARIES
Notes to Financial Statements December 31, 1970
1. Principles of Consolidation, Acquisition, Etc.
The accompanying consolidated financial statements
include all subsidiary companies except certain foreign
subsidiaries which are not material in relation to the
consolidated financial statements.
In July 1970, a company was acquired for cash in a
transaction accounted for as a purchase, and the
accounts of the acquired company have been included in
the consolidated financial statements since date of
acquisition. The cost of investment in the acquired
company exceeded the Company's equity in its net
assets at the date_of acquisition by $11,017,453. Such
excess cost will be increased by the amount of any
additional payments to be made to the former er stock-
holders of the acquired company (see Note 9).
At December 31, 1970, the unamortized portion of
the cost of an exclusive franchise, held by the Com-
pany's subsidiary, The Paddington Corporation, to im-
port J&B Rare Scotch Whisky aggregated $66,439,543,
and the unamortized excess cost applicable to the
acquisition of Paddington and Carillon Importers Ltd. (a
subsidiary of the Company) aggregated $7,117,566.
These costs are being amortized over the remaining lives
of the J&B franchise and a franchise held by Carillon by
annual charges to earnings of approximately $3,740,000.
At December 31, 1970, the net excess of cost of
investments in certain other consolidated subsidiaries,
including the company acquired in 1970, over equity in
their net assets at times of acquisition aggregated
$45,227,000, and is regarded as goodwill which is not
being amortized since, in the opinion of the Company,
there has been no diminution of value since acquisition.
This amount, together with the unamortized portion of
the cost of the J&B franchise and the remaining excess
cost applicable to Paddington and Carillon, is included in
Franchises, Goodwill, Brands, and Trademarks in the
accompanying consolidated balance sheet.
At December 31, 1970, the Company's equity in the
net assets of its unconsolidated foreign subsidiaries
aggregated $3,665,979. The excess of cost of invest-
ments in these unconsolidated subsidiaries over equity in
their net assets at times of acquisition, which aggregated
$3,981,245, is regarded as goodwill which is not being
amortized since, in the opinion of the Company, there
has been no diminution of value since acquisition. No
dividends have been received from these companies since
dates of acquisition.
2. Inventories
inventories of imported leaf tobacco, bulk whiskey,
and cased goods in bond and in transit are subject to
Federal, state and local taxes upon withdrawal from
bond. In accordance with the practice of the industries,
the liability for such taxes has not been recorded in the
accounts. When paid, the amount of such taxes will
result in a corresponding increase in the cost of
inventories.
upon the estimated useful lives of the various classes of
assets. Depreciation provided amounted to $5,336,255
in 1970 and $6,724,516 in 1969.
As of January 1, 1970, the method of computing
straight-line depreciation for the Company's machinery
and equipment was changed from the composite method
to the year-of-acquisition method. Accumulated depre-
ciation computed as of that date under the new method
was approximately $4,100,000 less than the aggregate
amount recorded on the books of the Company under
the method previously used. The difference, to the
extent of $3,050,000 was allocated to the undepreciated
cost of the machinery and equipment retired in connec-
tion with the closing of the Company's cigarette
manufacturing plant in Richmond, Virginia (see Note 4)
and the remainder of $1,050,000 was allocated to other
machinery and equipment considered to be obsolete. As
a result of this change in method, depreciation expense
for 1970 decreased by approximately $1,100,000 and
net earnings for the year increased by approximately
$550,000 or $.07 per share of common stock.
4. Extraordinary Charge Resulting from Closing of
Cigarette Manufacturing Plant
In December 1970, the Company discontinued opera-
tions at its cigarette manufacturing plant in Richmond,
Virginia. The estimated costs (consisting principally of
severance pay and retirement annuities for terminated
employees) expected to be incurred in connection with
the closing of the plant, less the related income tax
benefits of $3,489,000, are shown as an extraordinary
charge in the accompanying statement of consolidated
earnings. The estimated cost of retirement annuities
($2,540,000) will be funded over a period of approxi-
mately ten years, and accordingly, the non-current
portion has been included in Other Long-Term Liabili-
ties in the accompanying consolidated balance sheet.
5. Long-Term Debt and Dividend Restrictions
In accordance with a covenant in the Indenture
covering the 6% sinking fund debentures, the amount
which could be expended for the payment of cash
dividends on common stock was limited to $39,185,881
at December 31, 1970. This limitation does not apply to
stock dividends on common stock, nor does it restrict
payment of dividends on preferred and preference
stocks.
At December 31, 1970, other long-term debt of the
Company and its consolidated subsidiaries is summarized
as follows:
713/16 % unsecured notes ........... S 2,028,582
83/16 % unsecured notes ........... . 7,442,283
51/2-71/2 % mortgage notes, payable in
installments through January 1, 1988 1,858,307
Other .......................... 811,500
Total ........................ $12,140,672
3. Property, Plant, and Equipment and Depreciation
Depreciation has been provided by charges to costs
and expenses generally on the straight-line method based
The unsecured notes were issued pursuant to a credit
agreement for financing the Company's investments in
foreign companies. The termination date of the agree-
TIMN 445978 21

By Using Your Company's Products and Recommending Them to Your
You Will Add to the Value of Your Investment
Friends,
LiggettaMyers
incorporated
Cigarette and Tobacco Division Alcoholic Beverages Perk Foods Co.
Camp Hill, Pennsylvania
Brussels, Belgium The Paddington Corporation 'Chicago, Illinois
Durham, North Carolina New York, New York Kansas City, Kansas
.New York, New York - Los Angeles, California
Rocky Mount, North Carolina J&B Rare Scotch
'
Louis, Missouri
St ROYAL AGES 15-Year-Old Scotch VETS
Canned Dog Foods
.
Stoughton, Wisconsin BEEF FLAVOR
Carillon Importers Ltd. CHICKEN FLAVOR
Licensing Agreements In: 'New York, New York LIVER FLAVOR
Algeria Costa Rica HORSEMEAT FLAVOR
Argentina Holland GRAND MARNIER French Liqueur LAMB FLAVOR
Australia Italy BOMBAY English Dry Gin REGULAR FLAVOR
Austria Mexico CHERRY MARNIER French Liqueur VARIETY
Belgium Philippines COGNAC MARNIER
'
Bolivia Switzerland BOMBAY French Vermouth VETS
Dry Dog Foods
Brazil West Germany GOLD LEAF French Cognac REGULAR NUGGETS
BARDINET NAPOLEON French Brandy GRAVY STYLE NUGGETS
Equity Positions In: THE "ANTIQUARY" 12-Year-Old Scotch
Argentina Peru BARDINET RHUM NEGRITA
Brazil Switzerland ACHAIA CLAUSS Greek Still Wines
Mexico West Germany and Ouzo Liqueur Other Products
DOPFF, ALSATIAN Brandies and Wines
Cigarettes CALVET Bordeaux and Burgundy Wines National Oats Company
CHESTERFIELD (King, Regular) 'Cedar Rapids, Iowa (Cereal
CHESTERFIELD FILTER Austin, Nichols & Co., Incorporated and Pop Corn Division)
CHESTERFIELD MENTHOL 'Maspeth, New York Delaware, Ohio
101 CHESTERFIELD Washington, D. C. - Wall Lake, Iowa
EVE 'East St. Louis, Illinois (Feed Division)
EVE MENTHOL WILD TURKEY Bourbon Whiskey Cabool, Missouri
FATIMA METAXA Greek Liqueurs Crane, Missouri
HOME RUN CAMPARI Italian Aperitif Flora, Illinois
LARK VIRGINIA GENTLEMAN Bourbon Whiskey LaBelle, Missouri
LARK 100 PADDY Irish Whisky Montgomery City, Missouri
L&M FILTER (King, Box) MURPHY'S Irish Whisky
L&M (Super Kings) WYBOROWA Polish Vodka Cereal Products
L&M MENTHOL MOUQUIN 10-Year-Old Italian Brandy CREAM OF OATS
OASIS MENTHOL PEDRO West Indian Rum 3-MINUTE STIR 'N EAT OATMEAL
PICAYUNE FIOR D'ALPI Italian Liqueur (plain and flavored)
PIEDMONT NICHOLS Blended Whiskey 3-MINUTE QUICK OATS
CHARLES HEIDSIECK French Champagne 3-MINUTE OLD FASHIONED OATS
Smoking Tobaccos F. CHAUVENET Burgundy Wines 3-MINUTE RAISINOATS
BUCKHORN NATH'L JOHNSTON ET FILS 3-MINUTE YELLOW CORN MEAL
BUFFALO Bordeaux Wines 3-MINUTE GRITS
COUNTRY GENTLEMAN WOLTNER FRERES Chateau Bottled
DINNER BELL Bordeaux Wines Pop Corn
DUKE'S "WEDDING VEIL" Liebfraumilch 3-MINUTE POP CORN
GRANGER LAGOSTA Rose Portuguese Wine 3-MINUTE COL-R-CORN
HARMONY MIXTURE NICOLAOU Greek Wines
KING BEE Feeds
MASTERPIECE
CORNO Products
PLOW BOY - -
S&M
STERLING BLEND Pet Foods
SUMMERTIME Earl Grissmer Co., Inc.
SWEET TIP TOP `Indianapolis, Indiana
VELVET Allen Products Company, Inc.
VIRGINIA EXTRA 'Allentown, Pennsylvania BLUE LUSTRE Household Cleaning Products
Cleveland, Ohio CARPET SHAMPOO
Chewing Tobaccos (Plug) Crete, Nebraska UPHOLSTERY CLEANER
DRUMMOND NATURAL LEAF St. Paul, Minnesota VACCUM CLEANER BAGS
HORSESHOE FURNITURE POLISH
MASTE RPI ECE ALPO Canned Dog Foods GLASS CLEANER
PICK NATURAL LEAF BEEF CHUNKS
SPARK PLUG HORSEMEAT CHUNKS
STA R CHICKEN
TINSLEY'S THICK CHICKEN & LIVER Brite Industries, Inc.
UNION STANDARD LIVER CHUNKS 'Providence, Rhode Island
W.N.T. NATURAL LEAF LAMB CHUNKS St. Petersburg, Florida
RIB OF VEAL
The Pinkerton Tobacco Company MEAT BALLS WITH GRAVY Watch Bands
'Toledo, Ohio EGGS 'N BEEF BRITE
CHOPPED BEEF KIMTRON
Loose Leaf Chewing Tobaccos CHOPPED HORSEMEAT MEDALIST
PAY CAR RED MAN MEAT TRIO ROGER WILLIAMS
RED HORSE UNION STANDARD SAVORY STEW CARRIAGE COLLECTION
SUPERSTRAP
Gary Tobacco Company (Turkish Tobaccos) Pet Food Treats "HUSH PUPPIES®"
Cavalla and Xanthi, Greece L I V-A-S N APS BRIGADIER
Durham, N.C.; Izmir, Turkey CHAR-O-SNAPS CASTLE COLLECTION
*Headquarters locations.
TIMN 445970
13

ment is April 19, 1972, but the Company may extend
the termination date to June 20, 1976 with the approval
of the bank. The mortgage notes and other debt are
obligations of acquired companies.
6. Capital Stock
The holders of the Company's 7% cumulative pre-
ferred stock are entitled to the par value, $100 a share,
in the event of any liquidation of the Company (whether
voluntary or involuntary) and the amount of any
dividends accumulated and unpaid thereon before any
amount shal I be paid to the holders of any other class or
series of stock. The preferred stock is not callable, and
the voting rights of such stock are eight votes per share.
Both as to dividends and upon liquidation, shares of
the $5.25 cumulative convertible preference stock rank
senior to shares of common stock and rank on a parity
with shares of any series of preference stock. The $5.25
preference stock may be redeemed, at the option of the
Company, after January 24, 1974, at stated redemption
prices ranging from $110 to $100, and each share of
such stock is convertible, at the option of the holder
thereof, at any time prior to redemption into one share
of common stock of the Company for each $43.50 of
involuntary liquidation value ($100 per share) of the
$5.25 preference stock. I n 1970, 84,834 shares of $5.25
preference stock were converted into 194,952 shares of
the Company's common stock.
In 1970, the Company acquired 55,900 shares of its
common stock and 14,610 shares of its 7% preferred
stock for its treasury at a cost of $1,936,097 and
$1,338,130, respectively, and issued 27,522 shares of its
common treasury stock, having a cost of $1,033,147, in
payment of awards under the I ncentive Compensation
Plan for Senior Executives and the Restricted Stock
Incentive Plan for Key Employees for the Plan year
ended December 31, 1969 (see Note 8). In connection
with an acquisition of real estate, the Company also
issued 1,066 shares of its common treasury stock, having
a cost of $39,529.
At December 31, 1970, 494,137 shares of the
Company's common stock were reserved for options
granted under the Company's I ncentive Stock Option
Plan, for issuance pursuant to the Incentive Compensa-
tion Plan for Senior Executives and the Restricted Stock
Incentive Plan for Key Employees and for the conver-
sion of the $5.25 preference stock and options therefor
(see Notes 7 and 8).
7. Stock Options
At January 1, 1970, there were outstand ing options
granted under the Incentive Stock Option Plan to
officers and key employees to purchase, subject to
certain limitations, 13,584 shares of the Company's
common stock. No additional options may be granted
under this Plan. During 1970, no options were exercised
and options for 8,384 shares were terminated. At
December 31, 1970, options were outstanding and
exercisable with respect to 5,200 shares having an
aggregate option price of $238,550. In accordance with
the Plan, option prices represent closing quoted market
values of the shares on the dates the options were
granted.
At January 24, 1969, the effective date of merger
between the Company and Austin, Nichols & Co.
Incorporated, there were outstanding options granted
under Austin's stock option plan for key employees
which became options to purchase shares of the Com-
pany's $5.25 preference stock (subsequent to the date of
merger, no additional options could be granted under
the plan). At January 1, 1970, there were outstanding
options under the plan to purchase 1,118 shares of the
Company's $5.25 preference stock. During 1970, options
for 944 shares of $5.25 preference stock were exer-
cised for an aggregate option price of $37,643. At
December 31, 1970, options were outstanding and
exercisable with respect to 174 shares of $5.25 prefer-
ence stock having an aggregate option price of $10,461.
When options are exercised, the capital stock ac-
counts are credited with the par value of the shares
purchased, and paid-in capital in excess of par values of
capital stock is credited with the remainder of the
option price.
8. Employee Incentive Compensation and
Retirement Plans
The Incentive Compensation Plan for Senior Execu-
tives, as amended, provides for distribution of incentive
awards in restricted common stock of the Company and
in cash, if authorized by the I ncentive Award Com-
mittee. All senior executive officers, except the Chief
Executive Officer, are eligible to receive a portion of
their award, up to a maximum of 50%, in cash. Awards
are to be made only if consolidated earnings of the
Company (as defined) show an increase over the
average consolidated earnings for the three years pre-
ceding the year in which the award is earned, only out of
such increase, and only if earnings per share (as defined)
are not less than 1967 earnings per share (as adjusted for
stock splits and certain other events). The maximum
amount chargeable to earnings (before income tax) for
any Plan year is $750,000, and the maximum aggregate
number of shares issuable under the Plan is 100,000
(subject to adjustment for future stock splits and stock
dividends). The Plan is limited to five years ending
December 31, 1972 unless extended by the stock-
holders.
The Restricted Stock Incentive Plan for Key Em-
ployees, as amended, provides for the distribution of
incentive awards in restricted common stock to not
more than one hundred and fifty supervisory and key
employees each year. The maximum aggregate number
of shares issuable under this Plan (subject to adjustment
for future stock splits and stock dividends) is 50,000,
with a limitation of 10,000 shares in any one year.
For the Plan year ended December 31, 1970, the
Company has provided for incentive awards under both
plans aggregating $1,151,026. The number of shares of
restricted common stock of the Company to be issued in
1971 for the 1970 incentive awards under the senior
executives' plan will be based on the average of the
closing price of the Company's common stock on the
22 TIMN 445979

New York Stock Exchange on the last day of each
quarter in 1970. The aggregate number of shares to be
issued in 1971 under both plans is 28,686.
The Company also has a profit sharing plan in effect
and certain consolidated subsidiaries have profit sharing
and incentive compensation plans in effect. Amounts to
be provided under such plans are generally based upon
annual earnings of the respective companies. The aggre-
gate amount provided by charges to consolidated earn-
ings for these plans for the year ended December 31,
1970 was $2,642,748.
The Company and certain of its consolidated subsidi-
aries have retirement plans covering most of their
employees. The total retirement expense amounted to
$2,185,789 for 1970 and $1,444,182 for 1969, which
includes, as to certain of the plans, amortization of prior
service cost over a maximum period of thirty years. The
companies' policy is to fund accrued retirement cost. At
December 31, 1970, the assets of the retirement plan
funds exceeded the aggregate vested benefits.
9. Commitments and Contingent Liabilities
At December 31, 1970, commitments for the acquisi-
tion of property, plant, and equipment aggregated
approximately $11,000,000.
Agreements between the Company and the former
stockholders of three subsidiary companies provide for
additional cash payments to be made by the Company if
operations of the acquired companies reach certain
levels. The maximum additional amounts to be paid
under these agreements aggregate $6,900,000, of which
approximately $3,400,000 is expected to be paid in
1971. The payments will increase the excess cost of
investments in subsidiaries over equity in their net assets
at dates of acquisition.
I n 1967, the common stock of Star I ndustries, I nc.
held by a subsidiary of the Company was exchanged in
redemption and retirement of such shares for a portion
of the shares of common stock of The Paddington
Opinion of Certified Public Accountants
HASKINS & SELLS
CERTIFIED PUBLIC ACCOUNTANTS
Corporation and Carillon Importers Ltd. then held by
Star. The Company has agreed to indemnify Star
Industries, Inc. for any income tax liability of Star
attributable to the redemption of shares of common
stock of Star. Under the agreement, Star has the right to
sell to the Company, at any time prior to April 19,
1974, the remaining shares of common stock of The
Paddington Corporation and Carillon Importers Ltd.
held by Star for a price per share equal to 14 times the
net earnings (as defined) per share of such common
stocks for the fiscal year next preceding the year in
which Star exercises its right under the agreement. If all
such shares were purchased, the cost thereof would
aggregate $12,423,300 on the basis of the purchase price
currently in effect; such cost would be approximately
$5,937,000 in excess of the equity in net assets
applicable to such shares as of December 31, 1970.
Under a related agreement, certain stockholders of Star
have agreed not to exercise their previously existing
rights to sell to the Company the common stock of Star
held by them, and the Company has agreed to indemnify
those stockholders for income tax liability, if any,
resulting from such related agreement.
Carillon Importers Ltd. has agreed to purchase, under
certain circumstances, its common stock held by certain
of its officers. I f all such shares were purchased, the cost
thereof would aggregate $2,008,194 on the basis of the
purchase price currently in effect; such cost would be
approximately $1,082,000 in excess of the equity in net
assets applicable to such shares as of December 31,1970.
At December 31, 1970, the Company was con-
fingently liable as guarantor for borrowings of certain
unconsolidated subsidiaries in an amount aggregating
approximately $6,234,000.
At December 31, 1970, there were several lawsuits
pending against the Company and certain of its consoli-
dated subsidiaries. In the opinion of the Company and
its counsel, none of the plaintiffs should prevail on the
merits of such actions.
TWOBROADWAY
NEW YORK 10004
To the Directors and Stockholders of Liggett & Myers Incorporated:
We have examined the consolidated balance sheet of Liggett & Myers Incorporated and its consolidated
subsidiaries
as of December 31, 1970 and the related statements of consolidated earnings, paid-in capital in
excess of par values of
capital stock, retained earnings, and source and application of funds for the year then ended. Our
examination was
made in accordance with generally accepted auditing standards, and accordingly included such tests
of the accounting
records and such other auditing procedures as we considered necessary in the circumstances.
In our opinion, the accompanying financial statements present fairly the financial position of the
companies at
December 31, 1970 and the results of their operations and the source and application of their funds
for the year then
ended, in conformity with generally accepted accounting pr nriples applied (except for the change,
which we approve,
in the method of computing depreciation for the Corrpdny's machinery and equipment explained in Note
3 to the
financial statements) on a basis consistent with that of the preceding year.
February 9, 1971
H~ 4 ZL)
TIMN 445980 23

Brite Industries, Inc.
Sales of Brite Industries reached record
highs in 1970, and unit sales of BRITE
watch bands continued to exceed those
of any other watch band manufacturer.
The growing consumer demand for
fashion watch straps and the trend to-
ward ownership of more than one watch
band accelerated in 1970 and were aggres-
sively promoted by Brite.
Sales of BRITE watch bands, dis-
tributed through drug stores and other
high traffic retail outlets, were stimulated
by excellent consumer acceptance of
BRITE "SUPER STRAPS," mod leather
watch straps aimed at the fashion-
conscious youth market.
The company's ROGER WI LLIAMS
product line, distributed to mass-
merchandising retailers, has become the
most widely accepted popular-priced
watch band in discount stores across the
nation. The addition of higher quality
watch bands to the ROGER WI LLIAMS
product line resulted in increased unit
sales in this high-volume market.
Last year, Brite introduced its new
KIMTRON brand, designed exclusively
for sales in better department stores. A
special marketing program was developed
for this new product line, and preliminary
efforts to penetrate this important
market indicate a good opportunity for
future growth.
Brite also increased sales to the mili-
tary in 1970 as well as sales of metal parts
and leather as raw material to other
manufacturers of consumer products.
Construction is underway to double
the production capacity of the new Brite
factory in St. Petersburg, Florida.
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