Tobacco Institute
Annual Report Philip Morris December 31, 1954
Fields
- Date Loaded
- 30 Oct 1998
- Type
- BUDGET / FINANCIAL
- Author (Organization)
- Lybrand Ross Bros & Montgomery
- Philip Morris
- Box
- 150
- Request
- Mn1-16
- Mn1-17
- Site
- CB1663, TI Storage Box 5188
- Litigation
- Minnesota AG
- Ending Date
- 18 Feb 1955
- UCSF Legacy ID
- rdx52f00
Document Images
.Scienti/ic reseurch nrrd clereluprrrerrt,
srrpplenrentin, e.cherrirnc e crrrd
trcrditiwr, fornrsu.ssnrhul
of tlre tohucco hicltrstt.v tnciuy,
Oa the ccn'er is JnJtn Alcrsat
of r ttr Richtttoncl Luborutories,
u nrembc-r o f the 1'hiCrp .Worris
reseurclt teurrr tlrut rorttribtttes
to onr scientilic l,rau1rlerl,"e.
APplicuticut of knuwlecl,e guirtecl
irt tlte lcrburutore tesults !rt hellrr
pruclucts for utcr curtsrrmers,
nncl a nrore eJJicien t crnd
profitable operation.
CONTENTS
Directors and Officers . ... 2
Highlights of the Year .. .... ..... ...... 4
The President's Letter. ... .... ...... . ... 4
~ The Philip Morris Team ....... ..... .. ...... 7
Sales and Advertising 8
,
Research . .... ....... ..... . ........10
Production and Distribution ... 12
~
Company Installations . .._. __ , ..14
Leaf ......... .. .... . ..... .. ...... . ...... 15
Financial Information ... ........ ..... ...... 16
Fin.,.nce .... ... ..... ._.. ...... . ....... _ 18
Audiccd Financial Statements 19-23
Philip Morris Products... . ...... ..... 24
TININ 440459

PHILIP MORRIS BALANCE SHEET STATISTICS (000's omitted)
BALANCE
SHEET AT BALANCE SHEETS AT MARCH 31
DEC. 31
1954* 1954* 1953 1952 1951 1950 1949 1948
ASSETS
Cash $ 9,410 $ 11,292 $ 10,355 $ 11,136 $ 9,115 $ 8,652 $ 5,264 $ 4,857
Receivables 13,613 13,113 12,050 11,015 11,935 10,810 9,173 7,196
Inventories 180,832 194,294 193,747 221,453 220,839 159,611 132,444 93,913
Other Current Assets - - 700
Total Current Assets 203,855 218,699 216,852 243,604 241,889 179,073 146,881 105,966
Net Property Account 25,942 25,913 21,692 19,916 10,360 8,971 8,301 6,828
Brands, Trademarks & Goodwill 8,496 8,282
Prepaid Items & Other Assets 2,795 2,237 1,761 1,535 1,337 1,051 1,117 937
Total Assets 241,088 255,131 240,305 265,056 253,586 189,095 156,299 113,731
Number of Employees 3,800 4,365 3,841 3,707 3,786 3,420 3,554 3,285
LIABILITIES
Notes Payable
$ 42,400
$ 54,000
$ 60,000
$ 85,000
$ 75,000
$ 55,500
$ 30,000
$
Federal Taxes 11,330 15,279 11,520 15,414 17,760 9,415 7,811 3,431
Accounts Payable 4,072 2.807 5,382 2,773 3,020 5,057 6,773 5,753
Other Current Liabilities 5,047 6,162 4,954 5,818 5,667 3,402 2,987 1,797
Total Current Liabilities 62,849 78.248 81,856 109,005 101,447 73,374 47,571 10,981
Long-Term Debt 32,000 32,000 32,000 32,000 32,000 32,000 32,000 32,000
Reserves for Contingencies, etc. 79 260 - - - - 237 237
Net Worth 146.160 144.623 126,449 124,051 120,139 83,721 76,491 70,513
Total Liabilities and Capital 241,088 255,131 240,305 265,056 253,586 189,095 156.299 113,731
Net Working Capital 141.006 140,451 134,996 134,599 140,442 105,699 99,310 94,985
Net Tangible Asset Value Applicable
to Common Stock-Per Share (1)
37.38
36.84
38.99
37.85
38.01
32.40
28.04
24.80
Philip Morris & Co. Ltd., Inc. and Benson and Hedges, consolidated.
(1) Per share values 1948 through 1951 not adjusted for 5% stock dividend in 1951.
y
+
TIMIN 440474

IiH:CONI) OF Pt(ILIY MORRIS OPERATIONS (000's omitted)
statements of Income for the STATEMENTS OF INCOME FOR THE FISCAL YEARS ENOED MARCH 31
oec°.3ie iesa Dec.31, i°9°5a
t 1954* 1953 1952 1951 1950 1949 1948
Net Sales $217,009 $282,775 $294,902 $314,895 $306,698 $305,804 $255,752 $228,372 $171,258
Cost of Sales 173,569 226,466 236,019 259,733 248,977 245,937 208,985 188,656 146,694
Gross Operating Profit 43,440 56,309 58,883 55,162 57,721 59,867 46,767 39,716 24,564
Shipping, Selling, General
& Administrative Expense
21,162
28,257
29,167
29,989
25,320
22,497
19,470
17,499
14,641
Operating Profit 22,278 28,052 29,716 25,173 32,401 37,370 27,297 22,217 9,923
Other Income 64 98 232 237 151 99 172 101 588
Total Income 22,342 28,150 29,948 25,410 32,552 37,469 27,469 22,318 10,511
Income Deductions 3,093 4,105 3,493 3,182 4,205 2,382 2,302 1,658 985
Net Income (Before Taxes) 19,249 24,045 26,455 22,228 28,347 35,087 25,167 20,660 9,526
Federal and State Taxes
on Income
10,150
12,670
14.033
10,883
15,720
18,398
9,864
8,162
3,491
Net Income 9,099 11,375 12,422 11,345 12,627 16,689 15,303 12,498 6,035
Cash Dividends Declared
(Common)
(Preferred)
6,494
884
8,651
1,185
7,666
1,209
7,342
1,232
7,341
1,244
6,995
1,253
5,996
789
5,246
818
3,497
836
Net Income Retained
in the Business
1,721
1,539
3,547
2,771
4,042
8,441
8,518
6,434
1,702
Per Share Earned
on Common Shares
Outstanding (1)
2.85
3.53
3.90
4.13
4.65
6.62
7.26
5.84
2.60
Common
Shares 2,887,233 2,887,233 2,876,171 2,448,121 2,448,121 2,331,544 1,998,467 1,998,467 1,998,467
tReflects earnings of Philip Morris & Co. Ltd., Inc. for 12 months and Benson and Hedges earnings
subsequent to January 31, 1954.
+'Reflects earnings of Philip Morris & Co. Ltd., Inc. for 12 months and Benson and Hedges earnings
for February and March of 1954.
(1) Per share values 1948 through 1951 not adjusted for 5% stock dividend in 1951.
TIMN 440475
-A

& CO. LTD., INCORPORATED
Incorporated in Virginia
AND ITS SUBSIDIARY, BENSON AND HEDGES
9 MONTHS ENDED
DECEMBER 31, 1954
Net safles $217,008,564
Cost of goods sold 173,568,571
Cost of shipping goods, selling, advertising and
general administration .......... ................ ..... 21,161,968
194,730,539
Operating income ... .. ........ .. ............ 22,278,025
Nonoperating income ........ 64,170
22,342,195
Interest.. .. .. . .. ......... ... .... . . .......... .... 1,670,852
Prior service contribution under company's
retirement plan ...... .... ........... ...... .. . ... ..
108,077
State income taxes ...................... ................ ....... 308,000
Provision under incentive bonus plan .... _... ........ 392,836
Net loss on disposal of fixed assets ..... .......... ... .... 63,556
Plant closing expenses.. .......... 549,892
Premium on redemption of Benson and Hedges
bonds .... ..... ....
3,093,213
Earnings for period before provision for
federal taxes on income . .... ..... .......
19,248,982
Provision for federal taxes on income.. .... .... ....... 10,150,000
Net earnings for period . . ... . ... . ... ...... $ 9,098,982
"Denotes red figure.
The acconrpanyinl- notes are an integrnl part of the financial statentents.
12 MONTHS ENDED
DECEMBER 31, 1954 FISCAL YEAR ENDED
MARCH 31,1954
$282,774,523 $294,902,434
226,466,205 236,019,238
28,256,529 29,167,277
254,722,734 265,186,515
28,051,789 29,715,919
98,202 158,946
28,149,991 29,874,865
2,368,575 2,708,161
144,102 144,102
386,000 440,000
488,513 528,704
55,633 72,7=I0
549,892
112,000 112,000
4,104,715 3,860,227
24,045,276 26,014,638
12,670,000 13,593,000
$ 11,375,276 $ 12,421,638
20 TIMN 440478

The careful selection and blending of our
choice vintage leaf is essential to the qual-
ity tobacco products of Philip Morris.
Philip Morris Imported Leaf Department. long considered
one of the finest in the industry, inspects a shipment
ef the delicate flavorful tobaccos from the Middle East.
From left to right. Warren B. Mooney,
Department Manager Russell H. Kuhn, Frank D. Lillaston,
Matthew J. Rusak, Irving E. Finold.
Our Richmond stemmery, the most modern in the
world, was placed in operation in July of 1954, supple-
menting the facilities afforded by our Louisville stem-
mery. Our stemmeries gave us better control of the
tobaccos we process, resulting in an improved product
and yield.
Prices paid for the 1954 crop of flue-cured tobaccos
were somewhat lower than those paid for the 1953
crop. In the Middle and Old Belts, inferior and
drought-stricken in 1953, we were able to replenish
our stock with higher quality leaf at averages lower
than those for the several past crops. With more than
50% of our requirements completed, our purchases
of 1954 crop Burley grades have been averaging less
than last year's costs, and the quality has been higher
in most grades.
On December 31, 1954, with more than 50% of
our Burley crop invoiced, our leaf inventory stood at
$169,1 13,214 compared to $178,077,323 on March
31, 1954, when our Burley purchases were completed.
From our warehouses, we were able to ship suffi-
cient Philip Morris blend leaf for several months' pro-
duction in Australia and England. Other leaf pur-
chases for our overseas subsidiaries were made in
Australia, Canada, Rhodesia and the Middle East.
The analytical and technical services of the Re-
search Department were utilized to the fullest in
guiding our purchases of those crops that were par-
ticularly mild and flavorful. Working with our
research scientists, we were able to determine the
desirability of irrigated tobacco, particularly from
those areas affected by bad weather conditions.
Our heavy purchases of irrigated tobaccos further
built up our stores of vintage tobacco, a fact which
our Advertising Department was able to bring out
effectively to the public.
TIMN 440473
15

PRODUCTS OF
THE PHILIP
MORRIS
COMPANY
The manufacture of highest quality tobacco products
has been synonymous with the Philip Morris name
for more than 100 years. Skilled technicians and re-
searchers combine modern scientific procedures with
the rich experience and deep traditions of our leaf
and manufacturing artisans to produce cigarettes and
smoking tobaccos that give pleasure, enjoyment and
satisfaction to consumers around the world.
It is, therefore, with great pride that we welcome
the addition of the new MARLBORO filter-tip ciga-
rettes to our line. In its unique crush-proof flip-top
box, MARLBORO offers smokers a long size filter
cigarette that delivers the goods on flavor. Easy draw-
ing, it is sold at the popular filter price. America's
Most Modern Cigarette, MARLBORO.
PHILIP MORRIS, America's Finest Cigarette, King-
Size and Regular. A superb smoke at popular prices
in the new, exclusive Snap-Open Pack.
PARLIAMENT, distinctive and smart, premium filter
mouthpiece cigarettes. In a unique "cigarette case in
itself" container. Kinb Size and Regular.
DUNHILL, King-Size at popular prices, available in
both plain and cork tip.
SPUD, recommended for those who want the best in
cool, mentholated smoking. Plain and cork tip.
ENGLISH OVALS, rich and flavorful, a premium-priced
blend of highest quality in a crush-proof box.
VIRGINIA ROUNDS, 100% blend of the finest bright
tobaccos. Corn-tipped.
PLAYER'S NAVY CUT, "Medium" cigarette, blended
for mildness from Virginia's top grades of tobacco,
crush-proof box, premium quality and price.
BOND STREET, aromatic and even burning, our largest
selling pipe tobacco.
REVELATION, five types of fine tobacco, masterfully
blended to appeal to the discerning pipe smoker.
COUNTRY DOCTOR, WAKEFIELD MIXTURE, HAND-
SOME DAN and BARKING DOG are superb mixtures
designed to satisfy the most discriminating and vary-
ing tastes of pipe smokers.
LYON'S OWN, the premier of smoking tobaccos.
BENSON AND HEDGES CIGARS, an excellent line of
quality CLEAR HAVANA, LA YERBA, and EXCLUSIVE
IMPORT SELECTION cigars.
TIlMIN 440482
24 PFINTED BY DAVIS. DELNNEY, INC NEW YORK

/
6 CO. LTD., INCORPORATED
Incorporated in Virginia
AND ITS SUBSIDIARY, BENSON AND HEDGES
9 MONTHS ENDED
DECEMBER 31, 1954
Paid-in capital in excess of par value of capital stock:
Balance at beginning of period .... .... ... ........ ........ $46,363,077
Excess of fair market value (as determined by Board
of Directors ) over par value of shares of Philip
Morris common stock issued to stockholders of
Benson and Hedges, less applicable expenses..... 342,922
Adjustments due to redemption of preferred stock .._ 18,218
Balance at end of period .. .. ... ... ..... $46,724,217
I4;arnings reinvested or retained in the business:
Balance at be~inning of period $53,443,174
Net earnings for period .. 9,098,982
62,542,156
Deduct, Cash dividends declared:
On cumulative preferred stock:
4% Series ... .... .. 527,538
3.90% Series ................ 356,523
On common stock . . .. ... .. .. ....... .... 6,494,002
7,378,063
Balance at end of period (Note 5) .. $55,164,093
The accontt>unvin, notes are an integral part of !he financial statements.
12 MONTHS ENDED
DECEMBER 31, 1954 FISCAL YEAR ENDED
MARCH 31, 1954
$33,305,848 $33,300,490
13,400, ( 5 1 13,057,229
18,218 5,358
$46,724,217 $46,363,077
$53,625,208 $49,896,484
11,375,276 12,421,638
65,000,484 62,318,122
707,372 725,111
477,493 484,074
8,651,526 7,665,763
9,836,391 8,874,94S
$55,164,093 $53,443,174
TIMN 440480
22

We arc ,w'e that in the scientitic pre,c:nt un intini,ile
Lnowletige of Otnr products and continuuus improve-
ntent in processes are essential to our Company's
future progress. Thus, in the past year we expanded
activities in all fields of research-laboratory, produc-
tion and consumer. In addition to our own efforts, we
enlisted the services of many expert consultants.
The new Marlboro is an example of how our in-
tegrated research program worked in the development
and marketing of a new product. While the Production
Department, under the able supervision of Vice Presi-
dent C. T. Ames, Jr., and its Engineering Department,
headed by Christian E. Grosser, worked on perfecting
the mechanics of the new machinery necessary to han-
dle this product, the Research Department, directed
by Dr. R. N. DuPuis, Vice President, conducted a
thorough investigation of the filtration field to secure
for Marlboro the exclusive filter that would provide
easy draw, good taste and effective filtration. Simul-
taneously, Leaf Vice President Wirt H. Hatcher,
Chairman of the Filter Tip Coordinating Committee,
formulated the quality Marlboro blend that would
conie through the filter with flavor and mildness. Color
specialists and packaging experts tested our every
aspect of the package design. Our Market Research
group, under Vice President George Weissman, sub-
jected Marlboro to exhaustive consumer tests.
Thus, at every turn research has been applied to
this product to reduce the business risks normally
attendant to a major venture such as this. Coordinated
research will continue on this product as well as all
others in our line.
One of the most important projects of our labora-
tories at this time is the analysis of smoke constituents.
We feel this is basic to our fundamental objectives of
giving smokers uniform high quality products. As a
result of our efforts and with the utilization of modern
instrumentation, such as our mass spectrometer, new
and faster methods of identifying some of the known
smoke constituents and also new techniques, which
have already identified previously unknown smoke
components, have been developed. The results of this
work as it progresses will have wide application in our
manufacturing processes, our leaf activities, our prod-
uct structure and in the work of the Tobacco Industry
Research Committee, whose Industry Technical Com-
mittee Dr. DuPuis will head in 1955
TIMN 440469
(Upper le f t) Top executives of the Research and
Development team: Robert J. Leahy; Dr. Carvitle V. Mace;
A. E. O'Keeffe; Dr. R. N. DuPuis, Vice President; and
Dr. Loyal H. Davis, Quality Control Director.
(Lower left) Engineering Staff Chiefs, Matthew J. Slovic
and A. E. Roop, Chief Engineer Christian E. Grosser,
Garland H. Branch, E. E. Wagner.
(Upper right) Smoking machines in our Richmond
laboratories simulate human smoking for test purposes.
(Lower riglit) A counter-current distribution unit
1
separates the components of smoke for analysis.

oz
& CO. LTD., INCORPORATED
/ncorporated in Virginia
AND ITS SUBSIDIARY, BENSON AND HEDGES
DECEMBER 31,
1954 MARCH 31,
1954
(:urrent assets:
Demand deposits in banks and cash on hand ...
$ 9,410,186
$ 11,291,918
Accounts receivable, less allowance for discounts
and doubtful accounts
13,612,556
13,112,549
Inventories, at average cost (Note 2).. ... .... . 180,832,7 16 194,294,232
Total current assets.. 203,855,458 218,698,699
Current liabilities:
Notes payable to banks . . .... .................. . . .. ....... ..........
...... 42,400,000 54,000,000
Cash dividends payable ... . ... . .... ............. .... ... ... ... ..... ....
... 2,459,668 2,458,326
Accounts payable and accrued liabilities .... .................... ... ..
....... 6,660,007 6,509,983
Federal taxes on income . .... 11,329,666 15,279,208
Total current liabilities ... .......... ..... ........ ...... ... ... .... 62,849,341 78,247,517
Net current assets. .. ........... .... ... .... ..... 141,006,1 17 140,451,182
Property, plant and equipment, at cost (less allowance for depreciation,
December 31, $9,608,210; March 31, $8,550,663)...... ..
25,942,336
25,913,260
Investments in and advances to unconsolidated subsidiaries, at cost
(Note 3) .. ................. .......... ........... .... ................... ........ .
... 1,470,308 408,044
Prepaid expenses and deferred charges ........ ........................ ..... 1,324,565 1,829,174
Brands, trade-marks and good will, at cost
(results from acquisition of Benson and Hedges)... .....
8,495,847
8,281,799
178,239,173 176,883,459
Vlr% Sinking Fund Debentures, maturing April 1, 1966
(sinking fund payments commence in 1956)... 32,000,000 32,000,000
I'Iinority interest in Benson and Hedges . .. ... . . ...... . ... ... .........
...... 79,302 260,560
32,079,302 32,260,560
Net assets .... . ..... ... ...... ... ........ ..... . .. . .... .. ... $146,159,871 $144,622,899
Share n-,. ners' investment (Notes 4 and 5), represented by:
Cumulative preferred stock, par value $100 per share ... ...... .... ....
$ 30,723,800
$ 31,054,400
Common stock, par value $5 per share .... ................... .......... ..
...... 14,436,165 14,380,855
Paid-in capital in excess of par value of capital stock .... ......... 46,724,217 46,363,077
Earnings reinvested or retained in the business...:. ... .... 55,164,093 53,443,174
147,048,275 145,241,506
Less, Cost of preferred stock held in treasury ........ ......... 888,404 618,607
$146,159,871 $144,622,899
The ucconnpanyin;> notes are an inte.-ral part of the financial statements.
TIMN 440479
21

P H 1 L I P M O R R 1 S & C O. LT D.
I N C O R P O R AT E D
,fIM-S 440484
