Tobacco Institute
The Pharmacologic Treatment of Tobacco Dependence: Proceedings of the World Congress
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TIMN 428549

Smoking Behavior and
Policy Conference Series
The Pharmacologic
Treatment of
Tobacco Dependence:
Proceedings of the
World Congress
Nvvember 4-5, 1985
Ir>>titutc tor thr Stud-v uf Smokim; Bchavior aud Po(ic~,
Harv,.mi L »ircrsity
(ohn F. Kcnilcdy School ot Govcrnntcilt
%()
John F. K(2nncd- - Str«t
Cambridgr. Massachusctts 021 -18
TIMN 428550

J. K. Ockene, Editor
© Copyright 1986
President and Fellows of Harvard College
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Irrstitute for the Study of Smoking Behavior and Policy
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Harvard University
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Cambridge, MA 02138
For citations:
Ockene, JK (ed.). The Pharmacologic Trentment of Tobacco Dependence: Prvreed
iirgs of the Wrld ConAress, Novembcr 4-5, 1985. Cambridge, Massachusetts:
Institute for the Study of Smoking Behavior and Policy, 1986.
Design and Printing: Puritan Press, Inc.., Nashua, New Hampshire
Foreword
The conference from which these proceedings are drawn is part of an on-
going series begun by the Institute for the Study of Smoking Behavior
and Policy in April, 1985. Through this conference series, we hope to
focus the attention of researchers and policymakers on those issues shaping
our collective approach to the problems of cigarette smoking in Ameri-
can society.
Early in the life of the Institute, we determined that there was an emerg-
ing consensus that tobacco smoking is an addiction and as such, the policy
implications were worthy of careful attention. In order to explore the is-
sues further, we joined with the National lnstitute on Drug Abuse in July,
1985 to sponsor a working meeting that reviewed the evidence on tobacco
addiction and key issues such as the implications for treatment.
It was apparent from that meeting that despite some remaining dis-
agreements about precise terminology of addiction and dependence, the
field of smoking research and treatment had moved far beyond purely
theoretical considerations of pharmacologic treatments to grappling with
the implications of the first commercial product, nicotine gum, and the
possibility of others to follow.
It was also apparent that all those knowledgeable and concerned about
issues of the use, abuse and efficacy of pharmacologic approaches could
benefit from a structured interchange and exploration of research find-
ings and issues. This led the Institute to welcome the opportunity offered
by Merrell Dow Pharmaceuticals to cosponsor a World Congress on the
Pharmacologic Treatment of Tobacco Dependence. This volume
represents the substance of that conference.
This collection of presentations by scientists from many countries and
many disciplines reflects the remarkable growth that has taken place in
our knowledge of smoking behavior in the short span of six years. In
1979, the Surgeon General's Report endeavored to present the most com-
prehensive review of the literature on smoking behavior ever produced.
Of the over 1400 pages in that report, fewer than 125 were devoted to
discussing the psychosocial and psychopharmacologic aspects of smoking
behavior. Less than one page was needed to review the knowledge on
specific pharmacologic treatments.
In his opening remarks, Dr. Jerome Jaffe sums up one of the primary
reasons for this progress: "Collectively the scientific enterl3rise-the phar-
maceutical industry and the academic community-has `shipped'. It has
delivered a product and demonstrated that in the proper context the
product can have a significant impact on smoking behavior."

In this case, the product is nicotine gum. But as the presentations that
follow show, nicotine gum is likely to prove to be the forerunner of other
products. The progress that has been made in understanding smoking
behavior and the fact that over 50 million Americans and over a billion
people worldwide continue to smoke, ensure a high probability that other
pharmacologic approaches will be developed, tested and marketed.
The "collective" venture that brought nicotine gum is significant for
many reasons, not the least of which is its enormous contribution to our
understanding of the behavioral and pharmacological components of
tobacco dependence. It has also given physicians a means to become more
actively and effectively involved in smoking cessation - an involvement
that may lead to increased cessation rates and increasing interest in new
treatments.
In general, the acceptance of this new approach to treatment by those
who have labored long to help smokers quit has been marked by thought-
fiil, gradual acceptance based on demonstrated efficacy. As a field, our
experience with this first product should guide our response when other
treatment approaches inevitably arrive on the scene.
It is the Institute's hope that these Proceedings will not only educate
and inform about the state of today's knowledge, but that they will also
help guide our actions, attitudes and policies toward future developments
in the pharmacologic treatment of tobacco dependence.
Thomas C. Schelling, Director
John M. Pinney, Executive Director
Institute for the Study of Smoking Behavior and Policy
John F. Kennedy School of Government
Harvard University
Preface
In response to mounting evidence of the hazards of cigarette smoking,
a growing demand for effective strategies to decrease the prevalence of
smoking has culrninated in Surgeon General C. Everett Koop's challenge
for a smoke-free society by the year 2000. Over the last decade, research
has contributed greatly to our understanding of the factors related to the
etiology, development and cessation of cigarette smoking. While this
progress has been substantial, many individuals still have a difficult time
breaking the smoking habit.
We now realize that for many smokers, nicotine is an addictive sub-
stance, and smokers therefore benefrt from the integration of pharma-
cology and behavioral treatment. The development of nicotine-containing
chewing gum has increased our ability to work more effectively with the
more nicotine-dependent snioker, and we are well on our way in the de-
velopment of other methods for nicotine replacement. These proceed-
ings of the World Congress on Pharmacologic "Treatment ofTobacco De-
penderrce attest to this progress, and demonstrate the need for continued
research in this area. The proceedings also emphasize that we must use
what we learn to help develop health policies which can have a benefr-
cial effect on the health of our nation.
The fine papers examine in great depth the problems of nicotine dc-
pendence and pharmacologic treatment. Many scientists have contributed
to this report, and I appreciated the opportunity to interact with them
and learn from their expertise. For this I am deeply grateful.
Judith K. Ockene, Ph.D.
Director, Division of Preventive and Behavioral Medicine
Department of Medicine
University of Massachusetts Medical School
Worcester, Massachusetts
iii

Acknowledgements
This volume contains papers and discussions presented at the World Con-
gress on the Pharmacologic Treatment of Tobacco Dependence, held in
New York City, November 4-5, 1985. The World Congress brought
together researchers and scientists from all over the world to review the
latest findings relating to pharmacologic measures for smoking cessa-
tion. The Institute for the Study of Smoking Behavior and Policy joint-
ly sponsored the event with Merrell Dow Pharmaceuticals Inc., and
Aktiebolaget Leo, respectively the distributor and manufacturer of
Nicorette chewing gum. Ted Klein and Company of New York coordi-
nated the World Congress.
These proceedings, produced by the Institute for the Study of Smok-
ing Behavior and Policy, would have been impossible without the sup-
port and assistance of Merrell Dow Pharmaceuticals. Likewise, the work
of the Institute, which housed this publication project, is made possible
through grants from the Carnegie Corporation, the W. K. Kellogg Foun-
dation, the Cabot Family Charitable Trust, the Conrad Hilton and Alfred
P. Sloan Foundations and the National Cancer Institute.
Judith Ockene, Ph.D., the editor of this volume, provided our contri-
butors with scientific guidance and crafted a volume of unique useful-
ness and consistency. Her comments and suggestions to authors were
universally thoughtful and appreciated. Sue Hyde, the project coordi-
nator, shepherded the proceedings through the editorial and publishing
process and provided continuity to authors, editor, and publishing com-
pany representatives. Richard Minton painstakingly prepared this
manuscript for typography and printing by Puritan Press, Inc. And, of
course, our contributors have given the proceedings and the World Con-
gress its heart and soul and without them, neither would have occurred.
Participants
Neal L. Benowitz, M.D.
University of California, San
Francisco, School of Medicine
San Francisco, California, U.S.A.
J. Allan Best, Ph.D.
University of Waterloo
Waterloo, Ontario, Canada
Renee Bittoun, Ph.D.
St. Vincent's Hospital
Sydney, Australia
Karl-Olov Fagerstrom, Ph.D.
Aktiebolaget Leo
Helsingborg, Sweden
Alexander H. Glassman, M.D.
Colurnbia University College of
Physicians and Surgeons
New York, New York, U.S.A.
Ellen R. Gritz, Ph.D.
University of California, Los
Angeles, School of Medicine
Los Angeles, California, U.S.A.
Peter Hajek, Ph.D.
Maudslcy Hospital
London, England
Jack E. Henningfield, Ph.D.
National Institute on Drug Abuse
Baltimore, Maryland, U.S.A.
John R. Hughes, M.D.
University of Vermont College of
Medicine
Burlington, Vermont, U.S.A.
Jerome Jaffe, M.D.
National Institute on Drug Abuse
13altimore, Maryland, U.S.A.
Murray E. Jarvik, M.D.
University of California, Los
Angeles, School of Medicine
Los Angeles, California, U.S.A.
Martin Jarvis, M.A, B.Sc., M.Phil.
Maudsley Hospital
London, England
Marcel Kornitzer, M.D.
Universite Libre de Bruxelles
Brussels, Belgium
Edward Lichtenstein, Ph.D.
University of Oregon
Eugene, Oregon, U.S.A.
Teresa Salvador-Llivina, Ph.D.
Hospital Clinic i Provincial de
Barcelona
Barcelona, Spain
Judith K. Ockene, Ph.D.
University of Massachusetts Medical
School
Worcester, Massachusetts, U.S.A.
Gerry Oster, Ph.D.
Policy Analysis Inc.
Brookline, Massachusetts, U.S.A.
Ovide Pomerleau, Ph.D.
University of Michigan School of
Medicine
Ann Arbor, Michigan, U.S.A.
Jed E. Rose, Ph.D.
Veterans Administration Medical
Center, West Los Angeles
Los Angeles, California, U.S.A.
M.A.H. Russell, M.R.C.P.
Maudsley Hospital
London, England
v
iv

David P. L. Sachs, M.D.
Stanford Univcrsity School of
Medicine
Stanford, California, U.S.A.
Nina G. Schneider, Ph.D.
University of California, Los
Angeles, School of Medicine
Los Angeles, California, U.S.A.
Saul Shiffman, Ph.D.
University of Pittsburgh
Pittsburgh, Pcnnsylvania, U.S.A. Stephen Sutton, Ph.D.
Maudslcy Hospital
London, England
Philip Toennesen, M.D.
AMTS Hospital of Copenhagen
Lyngby, Dennnark
Douglas M. C. Wilson, M.D.
McMastcr University
Hamilton, Ontario, Canada Contents
Foreword ............................................... i
...
Preface ................................................. tir
Acknowledgernents ....................................... iv
Participants ............................................. v
I: Keynote Remarks by Jerome Jaffe .......................... 1
II: Smoking Behavior and Tobacco Dependence .............. 11
Ovcrvicw by Ellen R. Gritz ........................... . .... 12
HoW Tobacco Produces DruA Dependence by Jack E. Henningfield ...... 19
The "Why" of 7oGacco Dependertce: Undcrlyin~ Reinforcin,q Mechanisms
in Nirotine Se1f-Administration by Ovide Pomerleau ............. 32
Pcychosocial Factors in Srnoking and Quitting: Health Be(ie/s, Self-eFficacy,
and Stress by Saul Shiffnian ............................... 48
Discussion .............................................63
III: Development of Nicorette: Its Uses and Limitations ....... 81
Overview by John R. Hughes . . . : . . . . . . . . . . . . ...... . ....... 82
Conceptual Framework f r Nicotine Substitution by M.A.1-L Russell ..... 90
Clinical PharmacoloXy cf Nicotine Gum by Neal L. Benowitz ........ 108
Nicotine Polacrilex: Clinical Promises Delivered and Yet to Come
by David P. L. Sachs ................................... 120
Problerns of Nicotine Cum by John R. Hughes ....... . ........... 141
Discussion ............................................148
IV: Alternate Forms of Pharmacologic Treatment ............. 153
Overview by Murray E. Jarvik ............................. 154
7i-ansdermal Nicotine as a StrateQy /or Nicotine Replacentent
byJed E.Rose ........................................158
Nasal Nicotine Solntion: Its Potential in Srnokin~ Cessation rmd as a
Resear(h T<)ol by Martin Jarvis ............................ 167
Clonidine and Ci~arctte Srnokinq Withdrawal by Alexander H.
Glassntan, Fay Stetner, and Pamela Raizman ................. 174
Discussion ............................................. 181
V: An International Update on Nicorette .................... 1 87
Pancl Moderated by Karl-Olov Fagcrstriim (Sweden)
Panel Participants: Teresa Salvador-Llivina (Spain)
Rcnec Bittoun (Australia)
Marcel Kornitzcr (Bclgium)
Philip Tocnncscn (Denrnark)
\1 i vii

VI: Integrating Pharmacologic and Behavioral Approaches .... 195
Ovcrview by Saul Shiffman ............................... 196
Clinic Based Cessation Strategies by Edward Lichtenstein ........... 205
Can Training Family Physicians Improve Compliance with Nicotine
Gum Use? by Douglas M.C. Wilson, J. Allan Best,
Elizabeth Lindsay-Mclntyre, J. Raymond Gilbert,
D. Wayne Taylor, and Joel Singer ......................... 218
Nicotine Chewing Gum in Group Treatment of Smokers
by Peter Hajek ....................................... 226
Use o(2 mg and 4 mg Gum in an Individual Treatment Trial
by Nina G.Schneidcr ..................................233
Nicotine Guni in the Workplace: Preliminary Report of Two Randomized
Trials by Stephen Sutton and Robert Hallett ................. 249
Discussion ............................................254
VII: Economics of Treatment .............................. 263
Overview by Judith K. Ockenc ............................ 264
Cost-Benefit Analysis of Tobacco Dependency Treatment
by David P.L.Sachs ................................... 270
The Cost-effectiveness of Nicotine Chewing Gum as an Adjunct to
Physician's Advice Against Cigarette Smoking in a Primary Care Setting
by Gerry Oster, Danicl M. Huse, Thotttas E. Delea,
and Graham A. Colditz ................................ 281
lliscussion ............................................293
VIII: The Future of Pharmacological Treatment
for Smoking by M.A.H. Russell ............................ 295
I: Keynote Remarks
viii

Keynote Remarks
Jerome Jaffe, M.D.
National Institute on Drug Abuse
Baltimore, Maryland
Introduction
I'm ccrtainly pleased and honored to be asked to open this first scien-
tific session of what appears to me to be the most concentrated gather-
ing of researchers on smoking behavior in the free world. I can remem-
ber a time when all of those working on the biology and the
pharmacology of smoking would have filled only a very, very small corner
of this room. That so many have devoted a significant part of their profes-
sional careers to pursue the very important questions being considered
at this meeting is a credit to the scientists themselves, for this is not an
area that fits neatly into any of the established professional disciplines.
And it is a credit, also, to the organizations and administrators whose de-
cisions provided the economic support for this research.
Twenty years ago, at the time of the first Surgeon General's Report,
it had been hoped that education and prevention efforts would have a
more profound effect on smoking rates. But young people continue to
take up smoking, although in smaller numbers than did their parents; 20
percent of high school seniors are daily smokers by the time of gradua-
tion. If this generation is like the one that preceded it, at some time in
the near future they will try to stop smoking, and many of them will find
it difficult to do so. Let us hope that the tools available to help them will
be better than those we have had to help their parents, and even better
than those we have today. Truly, in the words that end every scientific
report, more research is needed.
Unanswered research questions
In opening this first session, I'd like to mention some of the research
questions that seem to me to remain unanswered. The first question is
the context of treatment. What is the proper context for using pharmaco-
logical treatments, such as nicotine chewing gum? There seem to be two
very different perspectives. The work of Russell and Jarvis and their co-
workers (13) certainly suggests that minimal intervention, a small effort
by the many, many primary care physicians, can produce more cases of
cessation than intensive intervention by those who specialize in smok-
ing cessation. Yet, there are two drawbacks to this position. One has to
do with maintaining the credibility of the pharmacological agents, and
the other has to do with the attitudes of third party payers.
It does seem that the least effective way to use nicotine replacements
is to have them used by those with very little training (13,14), and the
most effective way is to combine the pharmacological treatments with
other behavioral supports (3,14).
To the degree that one uses general practitioners in order to produce
the highest number of cases of cessation, one runs the risk of destroying
the credibility of this form of treatment, since most smokers who are
merely offered a prescription for nicotine gum do not succeed in stop-
ping. A few days ago I was talking to a salesperson. She began to talk
about her problems with smoking, and she asked if I knew anybody who
could help her stop smoking. I hinted that perhaps I knew a few people.
I asked her had she ever tried to stop? What did she try? Did she ever
try nicotine chewing gum? She said, "Yeah, I tried that. Didn't like the
taste." And I asked, "Well, what were you told about it?" As far as I could
tell, she was told nothing. At least her memory of her experience was
that she had been given no special instruction or information. She was
simply given a prescription for gum and told to chew it. It did nothing
for her. She was somebody who might have responded had she been given
the gum by someone with more training and experience. She was obvi-
ously a very heavy smoker, but now she was no longer interested in trying
it. We see here the loss of a potential success.
The other potential loss inherent in using the minimal intervention ap-
proach (which, again, I don't question might actually produce more cases
of cessation over some short period of time), is that eventually third party
payers will look at the effectiveness of what happens, see the small im-
pact, and elect to not support the prescription of pharmacological adju-
vants to smoking cessation. In general, the funders of treatment can often
be persuaded to support something which is unequivocally or even usually
effective.
The other issue, however, is one that touches on ethics. If, in fact, the
likelihood of success of using a product or a drug is low in the hands
of general practitioners, should the patient be so informed? Should the
patient be told, "In the hands of a specialist this particular approach would
be quite likely to help you. In my hands, since I have very little experience
with it, it probably won't help much" What are the ethics of prescribing
a drug to somebody with low levels of dependence if the data suggest
that it is the most helpful to those with high levels?
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Obviously, some of these questions can be answered by further
research, but others involve complex questions of politics, ethics, and eco-
nomics. The fact that they're complex, however, does not mean that we
can turn away from trying to answer them.
The next question is one which is much more amenable to scientific
investigation: why is it that nicotine itself, in the form of gum, is rela-
tively ineffective in controlling craving for nicotine by inhalation in the
form of tobacco (6,17)? Is it simply a matter of dosage or peak plasma
levels that are achieved? Would nicotine given by other routes be more
effective? A number of researchers who are here at this meeting have con-
sidered this question, and it may be that some answers to this question
will emerge during this meeting. In the meantime it would be useful to
pay attention to just what a prescriber should or ought to tell a patient.
As John Hughes said, if nicotine gum doesn't really relieve craving,
should we not tell the patient so and suggest that some willpower is still
needed? But what does a patient think when told that the part of cessa-
tion which for so many is the most difficult to endure-the continued
craving for cigarettes-is not affected by the medicine we're about to
prescribe?
Relapse
Next, I'd like to touch on the problem of relapse. While we seem to
have made some progress in helping people give up smoking initially,
we have not managed the problem of relapse as effectively. Smokers who
stop with the help of products like Nicorette are still quite likely to take up
smoking again over the subsequent years. Based on work done with other
drugs, we can reasonably assume that after repeated ingestion of a drug,
the organism is no longer the same. One possible explanation for the
change-that is, the vulnerability to relapse-is that learning and condi-
tioning of drug effects last far longer than the acute withdrawal syndrome.
Can pharmacological agents be developed that would facilitate a process
of deconditioning or unlearning? Abe Wikler, who contributed so much
to the understanding ofopioid dependence, postulated that learning played
a major role in the dependence process, and that if the dependent individu-
al, the addict, could be made to self-administer the drug, but get no rein-
forcement, eventually the conditioned responses that underlie drug crav-
ing would be extinguished. Wikler suggested that if narcotic antagonists
could be used to block the effects of self-administered opioids, condi-
tioned drug effects would be extinguished. To the degree that relapse was
due to such factors, relapse would be prevented and the dependence
process could be undone (18).
Such a drug has been developed for opioid-dependence. The drug is
naltrexone. There are short-acting antagonists as well. An analogous drug
exists for nicotine: mecamylamine. It can block the subjective effects of
nicotine (9), although it has a number of significant effects on its own.
These two drugs have something else in common. As agents for the treat-
ment of drug dependence, they work best in theory. Opioid addicts have
not flocked to ingest naltrexone (1). Although many clinicians are con-
vinced that it has significant benefits in preventing relapse, the primary
problem seems to be in persuading addicts that they should take a drug
that will help them avoid relapse (1,11,16). ln some instances, this may
be due to subtle dysphoric effects of high doses of naltrexone (5). It may
also be that opioid addicts are ambivalent about giving up the opioids.
Some ambulatory smokers have been given mecanrylamine as a ther-
apeutic agent. Anecdotal reports by Dr. Forrest Tennant and co-workers
indicate that some smokers find the drug helpful, and that in doses toler-
ated by ambulatory patients it does indeed block the rewarding effects
of nicotine and does seem to help them stop (15). If a nicotine-blocking
agent with fewer side effects could be developed, would it help with
relapse? It would be important to know. However, given the history of
failure to find a profitable market for naltrexone, who will make the in-
vestment to get such a nicotine-blocking drug approved?
Criteria for successful treatment
Let me turn now to a very different and even more difficult issue-
the criteria for successful treatment. If a smoker takes a medicine designed
to help him or her stop smoking, and then never smokes again, there's
no problem in judging the success of treatment. But what if the smoker
merely cuts down from thirty cigarettes to 10 and continues to take
whatever pharmacological substance we've prescribed to help, or con-
tinues to participate in some other behavioral support? Is that a partial
success? Have we interfered with the natural history of smoking? How
much benefit has the smoker really obtained? Might that smoker in
another program have gone on to stop entirely? And what are the ethics
of continuing to prescribe nicotine gum for those smokers who seem to
get stuck at "partial abstinence;' i.e., smoking fewer cigarettes?
If we look to the experiences of the medical profession with other ad-
dictive disorders for guidance on this issue, we will find little help. Even
among those clinicians who endorse the use of oral methadone as a use-
ful way to control the far more harmful patterns of intravenous heroin
use, there is disagreement on what to do about the patient who takes the
methadone, butt continues to use I.VV opioids. Some clinicians try to
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increase the dose of methadone. Others, in exasperation, simply discharge
the patient, and hope that someday he or she will be more prepared to
make a change. It's obvious that we need further studies on the natural
history of those who seem to get only halfway with currently available
treatment tools.
I should probably make it clear that I am not questioning the propri-
ety of continued use of therapeutic pharmacological agents such as
Nicorette or methadone if these agents are fully effective in controlling
the original, far more deleterious drug use patterns. If a patient is able
to refrain from tobacco smoking only when provided with nicotine in
an oral form, I would support such long-term use (with periodic efforts
at gradual withdrawal).
New drugs, new combinations
Lastly, I'd like to touch upon opportunities for new drugs and new com-
binations. Work is progressing in many laboratories that is aimed at un-
derstanding the neural substrates and biochemical mechanisms under-
lying the reinforcing actions of nicotine and the nicotine withdrawal
syndrome. Sorne of the speakers at this conference will undoubtedly talk
about nicotine receptors and the sites ofnicotine'.s reinforcing effects. These
studies should eventually lead to new ideas for agents that can alleviate
craving for nicotine or alleviate one or more of the aversive components
of the nicotine withdrawal syndrome. There is already one report from
Glassnian and co-workers (2) that clonidine, a drug that appears to sup-
press sonic of the components of the opioid withdrawal syndrome, has
some effects on craving for tobacco. Should such findings be replicated,
one obvious question will be whether drugs like clonidine could be com-
bined with nicotine gum or other forms of nicotine to produce enhanced
effects.
Conclusion
I'd like to end by reminding you of what I believe is the most signifi-
cant achicvcnrcnt of the research conducted over the past 15 years. In suc-
Z cessive reports of the U.S. Surgeon General, cigarette smoking has been
identified as the largest snlgle preventable cause of morbidity and mor-
tality in the United States. To the best of my knowledge, the same dubi-
ous distinction belongs to cigarette smoking in most of the developed
countries of the western world. Over the years, the evidence that links
smoking to numerous illnesses has merely been strengthened. But in the
way that the scientific community views smoking behavior itself, the
progress is tantamount to the breaking of new conceptual ground. Despite
the fact that some research remains to bee done, there is now more than
suffrcient evidence for two propositions. First, for the overwhelming
rnajority of regular smokers, smoking is primarily a way of obtaining
nicotine; and second, the methods and concepts that have helped to elu-
cidate the factors involved in other forms of drug dependence can be use-
fully applied to cigarette smoking (4,7,10,12,14).
The question is no longer whether tobacco use is a form of drug de-
pendence, but how, in an era when not all research possibilities can be
pursued, we can best prioritize the important questions about tobacco
dependence and its treatment which remain to be answered.
Stcven Jobs, one of the founders of Apple Computer Corporation, the
little company that shook the computer world with its innovations, was
praised for his actions in supporting creativity and in freeing innovators
from bureaucratic constraints. But with all of his reverence for creativi-
ty, one ofJobs' favorite slogans was: "Geniuses ship." These two words
contain the essence of the successful creative enterprise in the entrepre-
neurial world, scientific or otherwise. It is necessary to be talented. In-
deed, brilliance is taken for granted. But when work requires continued
resources and support, true genius consists of not merely theorizing about
better understanding or better ways to do something, but, at somc point,
of packaging and shipping a useful product. Collectively the scientific
enterprise -the pharmaceutical industry and the academic community -
has "shipped." It has delivered a product and demonstrated that in the
proper context the product can have a significant impact on smoking be-
havior. It now remains for us to use the profits to build on the momen-
tum generated by this advance and to develop still better ways to help
those people who want to give up smoking.
Thank you.
References
1. Ginzburg HM. Pp. 83-101 in B Stimmel (Ed.) Advances in Alcohol &
Substance Abuse, Volume 5. New York: The Haworth Press, 1986.
2. Glassman AH, Jackson WK, Walsh BT, Roose SP. Cigarette crav-
ing, smoking withdrawal, and clonidinc. Sciencc, 1984; 226:864-866.
3. Hall SM, Killen Jll. Psychological and pharmacological approaches
to smoking relapse prevention. Pp. 131-143 in J Grabowski, SM Hall
(Eds.) Pharmacological Adjuncts in SmokinA Cessation, NIDA Research
Monograph 53, DHHS Pub. No. (ADM)85-1333, 1985.
4. Henningfield JE. Pharrnacologic basis and treatment of cigarette
srnoking. J. Clin. Psychiat. 1984; 45:24-34.
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