Tobacco Documents Online

19-01-1990 15:35 INFOTAB 01 569 7021 P.05 ARpendix , INDUSTRY GLOBAL ARGUMENTATION I. KEY ARGUMENTATION 1. A3.leged Health Effects 1.1 Toxicity 1.2 Addiction / habitual 1.3 Mortality and morbidity statistics 1.4 Association versus causality 1.5 Specific diseases -- - lung cancer - heart disease - lung damage - atherosclerotic - other cancer - Burgher's disease - immune system/response 1.6 Women and smoking - - pregnancy - facial wrinkles - early menopause - smoking and oraJl contraceptives 1.7 Life expectancy 2. Public Informatiog/Education 2.1 Health warnings - - actual warnings - position on packs/advertisements - rotational - space devoted - attribution 2.2 Constituents - - publication of tar/nicotine on packs, advertisements, league tables - maximum permitted levels - carbon monoxide in 2.3 "Health" advertising to counter tobacco advertising CONFIDENTIAL: 36294" MINNESOTA TOBACCO LITIGATION

19-01-1990 15:35 INFOTAB 01 569 7021 3. Health a Social Costs 3.1 Costs/losses due to - - hospitalisation - pharmaceutical treatment - absenteeism - lost productivity due to smoking "rituais" P.06 3,2 Smokers should pay higher insurance premiums 3.3 Smokers shov1d pay high taxes to support public health programmes 4. Env9.ronmental Tobacco Smoke )A- 4.1 Scientific arguments on effects on non-smokers - nuisance - allergy - lung cancer epidemiology 4.2 Indoor air quality generally/ventilation 4.3 Specific proposed restrictions - ~ - airlines ~ - other public transport - eating/food places - private workplaces - government workplaces effects on children / women (pregnancy) P 5. Advertisin ar Promotion 5.1 Adve tising/con$umption trends in countries with and without severe restrictions/bans 5.2 Econometric studies 5.3 Legal product 5.4 Effects on young people / industry campaigns 5.5 Advertising in a mature market/brand preference / developing market 5.6 Controls on content of tobacco advertising 5.7 Use of sponsorship 5.8 Movement to filters/low tar 5.9 Tax on advertising/non tax deductibility 5.10 Specific restrictions - - main media - point of sale - sampling - price promotions CONFIDENTIAL: TIMN 362944 MINNESOTA TOBACCO LITIGATION

19-01-1990 15-36 INFOTAB 01 569 7021 6. Fiscal 6.1 Higher excise taxes on health grounds 6.2 Cther areas of fiscal vulnerability, in particular "earmarking" 7. Developing Countries 7.1 Need for advertising argument in "immature" market 7.2 Exploitation argument - to increase worldwide sales 7.3 High tar/nicotine products of developed world 7.4 Deforestation 7.5 Crop substitution 7.6 Foreign exchange benefits 8. Ypi1.Xtg_ People 8.1. Effect of advertising 8.2 Sales to juveniles II. PROSPECTIVE/EMERGING ISSUES 1. Generic packs 2. Cigarette names with non tobacco goods 3. Earmarking/health foundations .4. Women and smoking P. 07 III. INDUSTRY PRO ACTIVE 1. Economic impact studies 2. Tobacco growing - LDCs, foreign exchange values, jobs / revenue, economic infrastructure 3. Freedom of Choice / Libertab 4. Dfscreditation of activist, eg FOCU 5. Building alliances - business, sports, advertising, trade 6. Advertising campaigns - to stress the value/benefits of advertising (by the advertising industry) 7. Company local community activities - support agriculture, sports, charities, forestation, arts, etc. CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION - TIMN 362945 TOTAL P.07