Tobacco Documents Online

O'3-b2-1990 16-2I 1raro raa GLOBAL ARGUMENTATION PRbJECT Minutes of the meeting held on 30th January 1990 at the Tobacco Institute, Washington DC. 01 Attendees: Mr Ron Loader, Infotab (Che.irman) Ms Kay Comex, British American Tobacco 3#r Ian Birks, Gallaher International Mr Jim Goold, R J Reynolds Tobacco International Dr David Rowland, kiothmAns International Services Mr Don Tioel, Shook, Hardy and Bacon Mr Jim Newsom, $hook Hardy and Bacon Mr Charles Powars, Tobacco Institute Mr Fred Panzer, Tobacco Institute Mr Ron Tul.3.y, Infotab Ms Carol Stocken, Tnfotab 1. Apologies Apologies for absence vere received from Ms Cynthia von Maerestetten (Philip Morris International), Mr Richard Marcotuxlfo (R JReynoi.ds Tobacco International) and Mr Christoph vaither (Reemtsma Cfgarettenfabriken). 2. Background 569 The Chairman thanked the Tobacco Institute for hosting the Meeting. The Chairman outlined the background to the development of the Global Argumentation project and the importance of this project. Recent attacks on the industry in a number of important markets had demonstrated the need for a standardised and comprehensive collection of argwaQntation papers, which could be used by local management and national manufacturers associations for lobbying, public information campaigns, or as base documents for responding to anti-tobacco disinformation. It was empha.sised that the development of the global argumentation material was not an isloated project, but was closely related to the Infotab 'World Action' document and the 'Do It Now' action matrix, which had been developed to increase local management awareness of the need for developing early warning systems and early preparation of campaign and documentation resources, in order to respond effectively to anti-tobacco initiAtives. 70121 P. ~;:2 CONFIDENTIAL: TIMN 362918 MINNESOTA TOBACCO LITIGATION '

t 09-02-1990 1b:22 tNFOTNB 0i 569 7021 r.U3 ft had been agreed by the znfotab Board that arn industry working party be established to pursue this project, with Infotab acting as coordinator. The purpose of this Meeting was to: * define the direction of the project * agree and prioritisQ the issues to be covered * apportion responsibility for preparation of issues among men:ber companies. 3. Structure of Argumentation It was agreed that basic detailed argumentation papers would prove inadaquate as a useful vorking tool for NMA's and lead companies and that a series of documents approaching the issue at different levels would be more appropriate. The following five part structure was agreed: Section 1: A claims versus facts section, outlining the major anti-tobacco arguments with appropriate responses. This should be sufficiently flexible to be used as a spokespersons guide. Section 2: A summary overview section stating the current industry position on the issue. This should be a non-technical paper, running to perhaps 3 pages, which could be easily adopted for lobbying purposes. Section 3: A detailed overview of the issue incorporating the very best of the publicly available evidence. This should be a more technical and systematic reviev of the literature and be supportive of the positions taken in Sections 1 & 2. Section 4: Comprehensive bibliography supporting the arguments presented in Section 3. There may also be scope in this section for including a general recommended 'background reading' list. Section 5: Origina.l copi4s of the most supportive literature on the issue available in the public domain. These vere viewed as essential if industry personnel were asked to produce 'original' evidence to support their position. It was also agreed that a users 'gurde' should be prepared by Infotab on hoW the nateri.als could best be used and that any good exampxes of fndustry woxk from around the orozld should be incorporated into the publi,catxon. This would include examples of publications on issues, campaigns or lobbying materials. CONFIDENTIAI,s TIMN 362919 VIINNESOTA TOBACCO LITIGATION

[NFOTHB 09-02-1990 16:22 dl Jb7 fVJcl n 4. Allocation of Issues It was agreed that responsibility for generating the documentation on each issue should be shared among the Infotab Member companies. It was confirmed that there should be a single contact within each company who would assume a coordinating responsibility for preparation of their company's assigned issue. Companies agreed to the allocation of issues as followg: ISSUE RESPONSISILITY * Advertising and Promotion Cynthia von Maerestetten * Sponsorship Philip Morris (To be produced as a separate section within the advertising and promotf.on issue as the arguments on community, cultural and sports sponsorship vary significantly from those on mainstream advertising and promotion) * Environmental Tobacco 5mok.e Jim Goold R J Reynolds * Excise Taxes Ian 8irks, Gallaher * Fiscal Attack C. Walter, Reemtsna * Social Costs Ron Loader, Infotab * Primary Health Don Hoel, Shook, Hardy * Constituents 6 8acon David Rowland, Rothmans * gnvironmental/Developing Countries Kay Comer, BAT Responsibility for the advertising/promotion and sponsorship areas was agreed by Philip Morris subsequent to the Meeting. It was agreed to defer the issue of 'Health SJarnings' until the European situation on attribution is clarified. It was agreed that each participating member would have the opportunity to embelish the draft issue papers and that Infotab should coordinate the distribution of drafts and ensure that all additions are incorporated into the final paper• ~ CONFIDENTIAL: TIMN 362920 MINNESOTA TOBACCO LITIGATION

a9-0z-1990 1b:22 trtiFUFHb E'71 ~.,07 ftJGl r".wJ S. Prioritisation of Issues It was agreed that the major threat areas facing the industry globally are: Advertising and Sponsorship, Environmental Tobacco Smoke and Fiscal Tssues and that these should be given priority in the developaent of argumentation. on timescales for drafting, it was agreed that each company should prepare an outline of the proposed sub- 3ssues to be covered in their area by 28th k'ebruary, and that a first draft of each issue package should be available by 30th April 1990. 6. Tobacco and Young People In view of the forthcoming 'World No-Tobacco Day' with its theme of 'Tobacco and Young i'eople', it was agreed that Infotab should consider the development of support materials on this issue. This could be incorporated into the appropriate issue sections at a later date. Yorking Group members were asked to let Infotab have any comments on the Advertising and Children paper prepared by Infotab and circulated prior to the Meeting. 7. Legal Clearance The importance of proper legal clearance was stressed. It was agreed that each company would have the opportunity to clear all documents through their legal departments and that overall lega]l clearance would be undertaken by Shook 8ardy and Becon. $. Supporting I,i.terature It Was agreed that the core reference list on each issue prepared by Infotab/SHB, and tabled at the meeting, should be sent to companies as appropr9.ate. 9. Involvement of State-owned Enterprises It was agreed that the possible involvement of the monopolies should be considered vhen first drafts are circulated. CONFIDENTIAL: VIINNESOTA TOBACCO LITIGATION, TMV 362921

09-02-1990 1b:23 [NFOTAb al 56y ~0.2l r.Ob i c 10. Coordinating Role of Znfotab Infotab should have responsibilty for coordinating the distribution of draft papers. It was stressed all documents should be clearly identified as 'DFtAFT5' until final overall clearance. It was agreed that Infotab should have responsibility for overall editorial control and final production of the issue publicati.ons. Infotab should also prepare e strategy papaz on using the documents proactively in national markets. It was suggested that this might be presented at the next Infotab International Conference, possibly with each Pienber company also presenting their a,ssue package. 11. Date of Next Me2ting It was agreed that the Working Party should meet in London in early May 1990. In the meantime, Infotab should maintain regular close contact with individual company representatives on the progress.of their work. CONFIDENTIAL: VIINNESOTA TOBACCO LITIGATION TDTAL. P .0ti TIlVIN 362922