Tobacco Institute
Estimation of the Break-Even Point for Smoking Cessation Programs in Pregnancy
Fields
- Type
- PERIODICAL/NEWS ARTICLE
- SCIENTIFIC STUDY/RESEARCH
- Site
- Cb1436, TI Storage Box 5351
- Alias
- TIMN-0346467-0346476
- Request
- Mn1-48
- Mn1-73
- Box
- 119
- Author
- Shipp, M. 1
- Croughan-Minihane, M.S.
- Petitti, D.B.
- Washington, A.E.
- American Journal Public Health 2
- Croughan-Minihane, M.S.
- Litigation
- Minnesota AG
- Date Loaded
- 05 Jun 1998
- UCSF Legacy ID
- tjn52f00
Annotations
- 1. Shipp, M. Author
- Affiliation:
University Ca San Francisco
- Affiliation:
- 2. American Journal Public Health Author
- Affiliation:
American Journal Public Health
- Affiliation:
Document Images
American Journal
of Public Health
March 1992, Vol. 82, No. 3 Established 1911
Editorials
341 Wanting Children C. A. Miller
343 Preterm Birth, Intrauterine Growth Retardation, and Perinatal Mortality
J. L Kiely and M. Susser
~.~
H .-a 3 Public Health Policy Forum
(.~ N 1
o cn u,rn 346 Nutrition: The Need to Define "Optimal" Intake as a Basis for Public Policy
Decisions E. L Wynder, J. H. Weisbwger, and S. K Ng
I cn > o
Lncn aO
Commentary
I .-1 0 N
~ in a f-
351 Snuffmg Tobacco Out of Sport G. N. Connolly, C. T. Orleans, and A. Blum
: ?~-
~ to_Juu
Featuring Children's and Adolescents' Health
i- ~
~ r~Jlu
~ crlu:7 354 Prevalence of Obesity among Children of Military Dependents at Two Major
Medical Centers C M. Tiwary and A. H. Holguin
~ fu!ZZO
# IQ~F-
# QF-YCC9
# a~IUZ
3 NG')V) H
N HriS 358 Body Fatness and Risk for Elevated Blood Pressure, Total Cholesterol, and
Serum Lipoprotein Ratios in Children and Adolescents D. P. Williams,
S. B. Goinv T. G. Lohrnan, D. W. Harsha, S. R Srrrtivasan, L S. Webber,
and G. S. Berenson
r~ yYUrUtn
.-+a _tr<:a
OQ~tl-43 364 Childhood Chronic Illness: Prevalence, Severity, and Impact P. W.
Newacheck and W. R Taylor
372 Reductions in HIV Risk-Associated Sexual Behaviors among Black Male
Adolescents: Effects of an AIDS Prevention Intervention J. B. Jerrunott III,
L S. Jenunott, and G. T. Fong
378 Birth Weight and Perinatal Mortality: The Effect of Gestational Age
A. J. Wikax and R Slqcsrven
422 Morbidity among Pediatric Motor Vehicle Crash Victims: The Effectiveness of
Seat Belts J. S. Osberg and C. Di Scala
-
AI'HA 426 Pediatric Gonococcal Infection, Florida, 1984 to 1988 J.-C. A. Desenclos,
D. Ganity, and J. Wioten
i
l
Amci= Public Health Aseaiatim 429 n At
anta
Evaluation of an Intervention to Reduce Playground Hazards
Child-Care Centers J. J. Sacks, M. D. Brantley, P. Holmgreen, and
R W. Rochat
Featuring 432 Air Quality during the Winter in Qudbec Day-Care Centers S. Daneault,
M. Beausolefi; and K Messing
Child»en's and 435 Infant Mortality, Per Capita Income, and Adult Illiteracy: An Ecological
Approach R Tirssenus, J. Canela, J. Alvare7, J. Sentis, and L Salleras
Adolescents' Health 438 Which Newborns in New York City Are at Risk for Special Education
Placement? D. Goldber& M. McLau,ghlin, M. Grasss; A. Tytwr, and S. Blum
V 441 The Lowest Birth-Weight Infants and the US Infant Mortality Rate: NCHS
1983 Linked Birth/Infant Death Data M. D. Overpecly H. J. Hoffman, and
K Prager
445 An Epidemiological Comparison of Mexican-American and White
Non-Hispanic 8th- and 12th-Grade Students' Substance Use E. L Chavez and
R C Swaim
i
TIMN 346468
(continued page 331)

Estimation of the Break-Even Point
for Smoking Cessation Programs in
Pregnancy
Backgmund Successful pro-
gramc to help pregnant women quit
smoking have been ckve~ and
evaluated, but formaI smoldngcessa-
tion programs are nota part ofcare at
most prenatal sites. The cost of such
programs may be an issue. Consid-
ering the costs of adverse maternal
and infant outcomes resulting from
sniokrtp we estimated there would
be an amount of money a prenatal
program could invest in smoking ces-
sation and still "break even" eco-
noinkally.
Aledrads- A model was devel-
oped and published data, along with
1989 hospital charge data, were used
to arrive at a break-even point for
smoking cessation programs in preE
nancY-
Results. Using overall United
States data, we arrived at a break-
even cost of $32 per pregnant
woman. When these data were var-
ied to fit specific US populations, the
break-even costs varied from $10 to
$237, with the incidence of pretettn
low birth weight having the most itn-
pact on the cost.
C.onclusiarx It may be advis-
able to invest greater amounts of
money in a prenatal smoking cxssa
t4on. program f+ar some poptttat3cuffi.
However, for every pnpulation dm
is an amount that catn be ktteaftd
while still breaking even. (lm.XPkob-
lic Heaith. 1992;SZ:~383-39EI)
Miriam Shipp, MD, MPH, Mary S. Cmughan-Minihane, PhD, Diana B.
Petitti; MD, MPH, and A. Eugene Washington, MD, MSc
Inhodudion
Cigarette smoking has been linked
with adverse pregnancy outcome since at
least the 1940s1,2 and is the most important
cause of low birth weight (LBW) in de-
veloped countries.3 However, smoking
cessation during the first trimester leads to
infant outcomes similar to those for non-
smokers,4 suggesting that smoking cessa-
tion programs during early pregnancy can
alter pregnancy outcomes.
Although successful programs to
help pregnant women quit smoking have
been developed and evaluated,54 formal
antismoking programs are not a part of
most prenatal care. The reasons why
smoking cessation programs have appar-
ently not been implemented are not
known with certainty, but the cost of such
programs is probably a major issue.
A recent analysis9 of the cost-effec-
tiveness of smoking cessation programs in
pregnancy, however, showed that over $3
was saved for every dollar spent on smok-
ing cessation. Their cost-effectiveness
was also demonstrated in a study that ex-
amined such a program in a health main-
tenance organization (HMO) popula-
tion.1o
These two studies looked at cost-
effectiveness by assuming a fixed program
cost and comparing this cost with that of
the adverse medical outcomes. An alter-
native approach to cost-effectiveness
analysis is to examine the cost of adverse
medical outcomes with an intervention
and compare it with the cost without such
an intervention. The difference in these
two costs is the amount that the program
could invest in the intervention and still
"break even" economically.
Our analysis takes such a perspec-
tive. We calculated the aggregate costs of
medical outcomes for a hypothetical pre-
natal program that included a formal
smoking cessation intervention and com-
pared them with a hypothetical prenatal
program that did not have such an inter-
vention. Assuming that any program must
decide how to allocate fixed resources for
a group of pregnant women, who com-
prise both smokers and nonsmokers, we
therefore arrived at an estimation of cost
per pregnant woman rather than of cost
per pregnant smoker in our final result.
Then, after arriving at this break-even
point, we examined the extent to which
this amount might vary from program to
program, depending on the prevalence of
smoking, the success of the cessation pro-
gram, the incidence of adverse pregnancy
outcomes in the population in question,
and the cost of medical care.
Methads
Decision Analysis Models ,
We constructed two decision
trees---one for infant outcome (Figure 1)
and one maternal outcome (Figure 2}-to
compare two strategies: (1) providing a
The authors are all at the School of Medicine of
the University of California at San Francisco-
Miriam Shipp with the Institute for Health Pol-
icy Studies, Mary S. Croughan-Minihane and
Diana B. Petitti with the Department of Family
and Community Medicine, and A. Eugene
Washington with the Institute for Health Policy
Studies and the Department of Obstetrics, Gy-
necology, and Reproductive Sciences.
Requests for reprints should be sent to Dr.
Mary Croughan-Minihane, Department of
Family and Community Medicine, University
of Calffornia, Box 0900, Rm AC-9, San Fran-
cisco, CA 94143-0900.
This paper was submitted to the journal
February 22, 1991, and accepted with revisions
July 10, 1991.
TIMN 346469
March 1994 VoL 82, No. 3
American Journal of Public Health 383
T TV ro :4Ek V"''Ts

Shipp et aL
Program
Mother smokes
at first visit
Quits smoking
Does not quit
Mother doesnY smoke at first visit
Pretenn
Term, LBW
Neither
Pretemi
Term, L8W
Neither
Pretenn
Term, LBW
Neither
Pregnant
Women
Usual
Care
Mother smokes
at first visit
Quits smoking
Does not quit
Preterm
Term, L8W
0
Neither
Preterm
Term, LBW
Neither
Mother doesnR smoke at first visit
Preterm
Term, LBW
1
Neither
FIGURE 1-Decisfon tree depicting infant outcome for pregnant women provided or
not provided with a formal artwking cessation program. Circles are chance
nodes and square ia a decision node.
i
Program
Mother smokes
at first visit
Quits smoki
Does not quit
Mother doesn't smoke at first visit
AWuptio. hemorrhaqe. previa
Neither
Pregnant
Women
Mothersmokea
at first visit
Quits smoki
Do« not quit
Abniplio. hemorrhaqe, previa
~~ ~
Neither
AbrupGo, hemormaqe. pr.via
Preeaartqsie
NNtha
ADtiptio. n.nnnh,O.. pr.via
R/other doant smokw at first vidl e Preeclamollis
Neilh«
FIGURE 2--Declsion tree depicting mabrral outcort> for pregnant women providad
or not provided with a formal smoldng cessation proyram.
Data and Assumptions
Prevalence of Smoldng at First Pre-
natal V'rsit (Node 1). Population-based
data on smoking prevalence were ob-
tained from the 1985 National Health In-
terview Survey (published in 1988)."
Among survey respondents, 31.8% of the
women between the ages of 18 and 44 who
had given birth to a child within the past 5
years smoked cigarettes during the 12
months preceding pregnancy. Because
21.2% of the women quit smoking upon
learning they were pregnant, we estimated
a baseline probability of 25% for women
still smoking at the time of their first pre-
natal visit (.318--(.318) (.212) _ .25). This
prevalence of .25 is the figure used for all
the baseline analyses. The greatest vari-
ability in smoking prevalence was for
women with different education levels.
Therefore, probability estimates for the
sensitivity analysis were based on a com-
parison of women with fewer than 12
years of education (probability .39) and
women with 16 or more years of education
(probability .08). These estimates take
into account the before-pregnancy smok-
ing rates and the chances of women quit-
ting upon leaming of pregnancy.
Quit Rate after First Prenatal Visit in
Pregnant Smokers Who Are Provided
with a Formal Program (Node 2). Ran-
domized clinical trials of smoking cessa-
tion programs allow us to estimate quit
rates attributable to formal smoking ces-
sation programs. An optimal intervention
program for pregnant women was imple-
mented and evaluated by Sexton and
Hebel,7 who achieved the highest quit rate
among pregnant smokers published to
date (43%). Subtracting the quit rate in the
control group (20%) in that study from the
quit rate in the intervention group, we es-
timated a quit rate attributable to the pro-
gram of 23%; this figure was used for the
baseline analysis. In a study of a different
smoking cessation program by Windsor et
al.,6 the quit rate attributable to the pro-
gram was 12% (14% intervention, 2% con-
trol), which provided the lower probabil-
ity estimate for our sensitivity analysis.
We obtained the upper probability esti-
mate of 29% by taking the difference in the
smoking cessation rates between the in-
tervention (43%) and control (14%) groups
for men who participated in the Multiple
Risk Factor Intervention Trial (MRFIT)12
study. Although the MRFIT study evalu-
ated men rather than pregnant women, we
formal smoking cessation program for program. Probabilities used in the deci- used it as the high
estimate of the effec-
pregnant women who smoke, or (2) not sion model were estimated based on pub- tiveness of a smoking
cessation program
providing a formal smoking cessation lished data (Table 1). because MRFTI's smoking intervention
Abruptio, hemorrhage, previa
Pre^.dartpsia
Neitha
Abruptio, hemorrhage, previa
-~ ve,.,wV&a
Neither
384 American Journal of Public Health TIMN 346470 March 1992, Vol. 82, No. 3

t
i
TABLE 't-4+talW69lks tb"al W illochtoctAn.lflrsk
8aanik0 Raq® af
Prabar:liKtY ProbeAty Node Saxoe
Prevaiertae o! atnoftiEtg atllrat pr+arwld visit .26 .08-39 1 P1oiS,1988'
" tae kt pt~tteit~ Wnp[aetit"` w#q alft ptvkii9d .2i .12-29 2 Seodon attd Piebet,1984'
with a ftltTCtllt prowaIrt Y1ideor et al.,19856
MRFff 1862
Spontaneous qtlit rate M't pregnerrtt srttokets" .02 .0t3-.08 3 VNindeor et al., 1885°
MK.'14flttlx 6't al., 198713
Probebility af LSW (<2600 g).:3t 1erm (a37 wks)
notwttokers .017 .015--.031 6. t~HS 1888
t~tit smokittg aif~r 1 st vfsit .017 .015-031 4 PuBer and 8errano,198714
Otatsted at ai.,1985's
o0titlntta Stltokinp 8t89r 9etvis& t)90 .t)53-.109 5 McNiOostt,1984te
Probability af LBW (<2500 q) anct ptpkrm (<37 w(m)
nonsmokers .035 .Q29-.086 8 NG#iS,1988
quit stttokfnq after 1ot vbt .035 .t7129--.t>86 4 F'u%r and Setratto,1987''`
Ktarner,1987°
cm*w smoift after ist visit tM8 .041-.0H2 5 McIntosh,19641°
ProbebiNty of notmAi birttt w®igttt (~2500 g) at term
(2-37 wks)
nonsmokers .948 .903-.958 6 NCHS 198811
quit arttokln9 after 1st vlsit .948 .904-.$56 4 Pull9r arxf Serrano, 1987,a
Ounsted ®t 81.,1%'i'a
tontlnue t;tnoking after 1st visk .891 .796-.906 5 Ksnrner,1967°
ProbelMy+ o abnipf3o ptswtta, ple=ft ptnvi:3,
or argoWmxn harnorrttage
nonsmokers .009 .007-021 9 Meyer et sd.,1978x'
quit wdklrtg after 1st visit .009 .037-.021 7 Reid et ai.,19r2s
CuntlRtyhOrn et al.,19W
contknae arttokirtp aRer 1st vEsit .013 .010-.029 8 AAcIn/oett,1984t6
Probabifty of preeclatnpsia of pr",ercy
nonsmokers .0b8 .058-117 9 Marcoux et al., 19692'
quit 8molft after 1et visit
.058
.068-.117
7 ai., 19~'`
Ctxriingitem
e
t
~
,~
, ~
~,vG -
CioplBtud,la
cottfxxje smokhg after 1st visit .024 .024-.049 8
Ptobebilit}r of none of the 8batne cotnpit:eGfona
nonsmokers .933 .862-.936 9 Marcoux et al.,198927
quit smokttg after 1ed visit .933 .882-.906 7 Ctrtnktghatn et al., 19W
Gopierud,18822°
continue srrtokkV atter let vleit .963 .922-.968 8 Fiei~d et e1.,197225
M®yer et al., 197B?3
'wmnen wtw >xnoke at the fhat prenAfal visL
was highly effective and may represent the
maximum achievable for a formal cessa-
tion program. There is no assurance, how-
ever, that the same results could be
achieved in pregnancy.
Spontaneous QuitRateafterFkstPtre-
nata! V'uu in Pregnartt Smokers (Node 3).
Spontaneous quit rates were assumed to be
the same as quit rates in women in the con-
trol groups of randomized clinical trials. The
baseline probability (.02) was derived from
the 2% quit rate found among control group
women participating in the study by Wind-
sor et a1.6 The upper probability range (.06)
was derived from a study by MacArthur et
March 1992, Vol. 82, No. 3
al.,13 and the probability range of zero was
chosen as an alternative, assuming that all
'Regarding the estimates for nodes 2 and 3, we
used data from randomized trials of smoking ces-
sation programs to determine the net effect at-
tributable to the smoking cessation program,
which was estimated as the difference between
the quit rates in the intervention group and the
control group. This was the estimate used for the
program arm of the decision tree. In the nonpro-
gram arm of the decision tree, we also used this
data on quit rates from the control groups to es-
timate the community spontaneous quit rate be-
cause these studies are among tite few reliable
sources of data on quit rates among pregnant
wotnen.
women who are going to quit smoking do so
prior to their first prenatal visit.'
Infant Outcomes
Probability of LBW (< 2500 g) at
Term (> 37 weeks) for Nonsrnokers and
Quitters (Nodes 4 and 6). Only incidence
rates and relative risks were available in
the literature. Thus, we used the following
formula to calculate the probability of
LBW at term for nonsmokers and quit-
ters:
IL.aw
PNS = (RRs) (PVs) + (PVNS)
TIMN 346471
e
American Journal of Public Health 385

Shipp et al.
where
PNS = the probability of the out-
come among nonsmokers and
quitters,
ILBW = the incidence of LBW at
term for the population,
RRs = the relative risk of LBW at
term for continuing smokers,
Pvs = the prevalence of smoking for
the population, and
PvNS = 1-Pvs.
The incidence rate of LBW at term
(2.8%) was derived from US population-
based data,l' and the relative risk of term
LBW for smokers (3.5) was obtained from
a study by Ounsted et al.15 The value used
for the prevalence of smoking at the first
prenatal visit was .25, and was derived as
explained earlier.
Probability of LBW (< 2500 g) and
Pretenn (< 37 weeks) for Nonsmokers
and Quitters (Nodes 4 and 6). The same
formula was used to calculate the proba-
bility of LBW and preterm for nonsmok-
ers and quitters, substituting a baseline
overall incidence of preterm LBW of 3.8%
and a baseline relative risk of preterm
LBW of 1.4.3.14
Probability of LBW (< 2500 g) at
Term (? 37 weeks) and Pretenm (< 37
weeks) for Continuing Smokers (Node 5).
The probability of each outcome among
continuing smokers was derived from the
probability of the outcome among non-
smokers and quitters and the relative risk
of the outcome for continuing smokers:
PNon = the probability of normal
birth weight at term,
Ple,e1,,, = the probability of LBW
and preterm, and
Pr~,,,, = the probability of LBW at
term.
Sensitivity Analysis for Infant Out-
come. Table 1 presents the range of prob-
ability estimates used in the sensitivity
analysis. The first sensitivity analysis var-
ied the prevalence of smoking at the first
prenatal visit, using the lower (.08) and
upper (.39) probability range values to de-
termine the individual effect of smoking
prevalence on the break-even point. Ad-
ditional analyses were then conducted us-
ing the probability range estimates for
each additional variable, varying only one
estimate at a time. The analysis for the
variable preterm LBW had values ranging
from a low incidence of 3.2% to a high
incidence of 7.3%, and the values for
LBW at term were 2.4% and 5.0%, re-
spectively.14
Because exact probabilities of infant
outcomes could not be obtained from the
literature and because the model appeared
to be particularly sensitive to the relative
risk of preterm LBW, a second sensitivity
analysis examined the independent effects
of varying the incidence rate for each out-
come and relative risk estimate for pre-
term LBW. A final sensitivity analysis ex-
amined the independent effects of varying
the incidence rate for each outcome and
relative risk estimate for term LBW.
obtained from a recent case-control
study,27 which obtained a relative risk
value similar to that obtained in older stud-
ies.19 The reason for the lower relative risk
of preeclampsia in smokers is uncertain,
but it has been theorized that nicotine
might inhibit the potent vasoconstrictor
thromboxane, a substance found to be in-
creased in studies in preeclamptic wom-
en.2829
For the probability of preeclampsia in
continuing smokers (node 8), we multi-
plied the relative risk in smokers (.42) by
the probability of preeclampsia in non-
smokers and quitters (PNS).
Probability of Births Not Compli-
cated by Placenta Previa, Placenta
Abruptio, Hemorrfzage, or Preeclampsra
(Nodes 7, 8, 9). The probability of a preg-
nancy not complicated by any of the
above diagnoses was derived by subtrac-
tion.
Sensitivity Analysis for Maternal
Outcomes. For the range of probabilities
cited in Table 1, we varied the incidence
rates of hemorrhage and preeclampsia
through the ranges cited in the literature
(.008 to .023 for hemorrhage and .05 to .10
for preeclampsia) while maintaining the
relative risks for continuing smokers.
Additional sensitivity analyses var-
ied, one at a time, the prevalence of smok-
ing at the first prenatal visit, the probabil-
ity of quitting smoking with a smoking
program in place, and the probability of
quitting smoking without a program in
place.
PS = (Prrs) (RRs),
where
Ps = the probability of the outcome
among continuing smokers,
PNS = the probability of the out-
come among nonsmokers and
quitters, and
RRs = the relative risk of LBW for
continuing smokers.
The range of relative risk estimates
for continuing smokers was obtained from
the Alameda County Low Birth Weight
Study.' These were 4.5 to 5.1 for term
LBW and 2.2 to 3.3 for preterm LBW.
Probability of Nonnal Birth Weight
(> 2500g) at Tenn (? 37 weeks) for Con-
tinuingSmokers (Nodes 4,5,6). The prob-
ability of normal birth weight at term for
each smoking category was derived by
subtraction:
Prr«m = 1-Pe~ceRn-PTe.,
where
Matemal Outcomes
Probability of Antepartum Hemor-
rhage, Abraptio Placenta, and Placenta
Previa for Smokers, Nonsmokers, and
Quitters (Nodes 7, 8, 9). Studies16-23 re-
port elevated relative risks among smok-
ers for placental abnormalities or bleeding
during pregnancy. We converted these
relative risks to probabilities using the for-
mula cited earlier. An incidence of .01 for
hemorrhagez¢26 and a relative risk of 1.43
for hemorrhage in smokers'=' were used in
the baseline formula, and we obtained the
probability of hemon; hage in continuing
smokers (node 8) by the same method we
used for infant outcomes.
Probability of Preeclampsia in
Smokers, Nonsmokers, and Quitters
(Nodes 7, 8, 9). The formula cited earlier
was used to calculate the probability of
preeclampsia in nonsmokers and quitters.
The incidence rate of preeclampsia for
pregnant women in the United States (.05)
was obtained from studies cited in general
obstetrics texts ux The baseline relative
risk of preeclampsia for smokers (.42) was
Costs
Because true cost data cannot be ob-
tained and results of this analysis are of
most interest to third-party payors,
charges were used as a proxy for costs.
We included in our analysis only the direct
medical charges for maternal care at de-
livery and for hospital care for newborns.
With no national data available at the level
of detail needed for this analysis, we ap-
proximated charges based on 1989 hospi-
tal and physician charges from two San
Francisco Bay Area hospitals with peri-
natal databases. Because exact obstetric
and newborn charge data are unavailable
to compare San Francisco hospital
charges with national averages, we varied
the ranges of charges in our sensitivity
analysis from 50% to 200% of the San
Francisco charges, a range that includes
most hospital charges in the United
States.30 The cost assumptions used in the
model are summarized in Table 2 and
were derived as described below.
386 American Journal of Public Health TIMN 346472 t4(arch 1992, Vol. 82, No. 3

smofdng Cesvation Programs in eregnancy
I
Maternal Chaiges. We identified all
patients discharged from the two study
hospitals with anteparturn hemorrhage or
preeclampsia (ICD-9 codes 641.11,
641.21, 642.41, and 642.51)31 between July
1 to December 30, 1989. We took a sys-
tematic random sample of women who de-
livered during the same period without
hemorrhage or preeclampsia.
We did not include maternal hospi-
talization prior to delivery for any of the
diagnoses, given that reliable data were
not available on this parameter. However,
predelivery charges are unlikely to make a
major contribution to total charges. We
obtained hospitalization bills for 94% of
the women identified (124 of 132), and to
each bill we added a standard obstetrician
charge for the delivery of an infant.
For our mean baseline value for both
infant and maternal charges, we elimi-
nated the highest and lowest values, pre-
suming them to be outliers.
Infant Charges. All infants diagnosed
as term LBW born in the study period
were identified using the obstetrical data-
base of each hospital (n = 31). For infants
who were preterm LBW and term not
LBW, we took a systematic random sam-
ple of discharges from the same period
(n = 30 for each diagnosis). For all these
infants, we obtained hospitalization bills
for 96% (87 of 91).
We approximated physician charges
for preterm and term LBW infants by tak-
ing 20% of hospital charges for each in-
fant, a number found in an earlier study,32
to be the average physician charge for one
of the same Bay Area hospitals used in our
study. For the infants who were not LBW,
we used a standard charge billed by the
pediatric group of each institution for care
of a normal newborn.
Sensitivity Analysis for Costs. Be-
cause hospital and physician charges for
the same diagnosis may vary widely due
to regional and institutional characteris-
tics, we performed a sensitivity analysis
by varying the amount charged for each
diagnosis from 50% to 200%.
Results
Table 3 summarizes the estimated
break-even cost per pregnant woman of a
program for smoking cessation in preg-
nancy, based on various outcomes and
population characteristics. Using our
baseline assumptions and considering
only infant outcomes, we estimate that $35
per pregnant woman is the largest amount
the program could cost without exceeding
the cost of care for LBW infants later on.
March 1992, Vol. 82, No. 3
TABLE 2-Homp[ql! and WtyMden MMrt thary.s ior SNecw Dttgnosss Aswdmed
tft 8moidtp te PY+ogrtsncy: Ssn Francisco, ig64
Ntmber of
Paderft Mesn
Charges (S)
Mate<ttel
f{ernant"e
35
11056
PreaclanVela 51 8891
No hentonhage or preedarM 38 6794
tr>Fart
<37 wks, <2500 g
28
43 755
2:37 wks, <25po g 29 4978
a;37 wks, z:2800 g 30 2738
TABLE 3-Zs*rsaftd Bredc-Ewn Cos!' per Pregnant Women of a Propram for Srnok-
Itq Cesstllon Nt PreprNnoy, by OuOcoms Considered and Risk Charac-
MrbdilCS of Popuiatlon In Teans of LOW
Oul3corres Considered (S)
Intent I
Risk of LOW Oniy Maternal
Baseline 35 32
LOW incideriCe preterm LBWb 28 25
tiigh inCicfence "arm LBW° 87 64
t.nuv incidetlce Term LBVW 30 27
High incidence Term LBW' 64 61
'n~ d doAers per prognart wornen thet ooek be irneeted in srnddng cessalJon program w8h a net
opmdtre of zeto adbr teklrtg inb aooourR comts due to cherges in cost of medcai car® tor other
~
°Ueir~g~ p
iobe bUly e*meN of prelerm I.BN tor nanmoWrs and qurners (.029).
Ui+a the uPper probabilitr o.orrft of pelerm lJ3LV for rwramacers er,d quNtera (.066).
°Ueirg " lower probetiQty ewmel® d temf !BW for norWnokers ard qu"s (015).
'Uring the upp®r prob®Dilgy eeYmaOS d iarm LOW for norarmkers and quittsrs (.031).
This amount is the estimated break-even
cost. Using our baseline assumptions and
considering both maternal and infant out-
comes, the break-even cost of a program
for smoking cessation during pregnancy is
estimated to be $32 per pregnant woman.
This is $3 less than the cost considering
only infant outcomes because the higher
risk of preeclampsia in nonsmokers re-
sults in an increase in expenditures.
Considering only infant outcomes,
estimates of the break-even cost of such a
program range from $28 to $67, depending
on the assumed background incidence of
preterm LBW in a population, and from
$30 to $64, depending on the assumed in-
cidence of term LBW (Table 3). When
both maternal and infant outcomes are
considered, the estimates of break-even
cost are not much different.
Using the baseline assumptions, es-
timates of the break-even cost vary, de-
pending on the percentage of women who
smoke at the first prenatal visit. These es-
timates range from $12 per woman in a
population with 10% smokers to $45 per
TIMN 346473
US,
a'~_.
0 30 10 N
Porc.M or Smoa., at Fu,t V,ot
FIGURE3-EstlmeEed break-even cost
of a program for smokkV
cessation during preg-
nancy, by prevalence of
smoking at the first prena-
tel vWt, cortsldering both
kHant and maeemal out-
comes and using baseline
ataunptlorts for an otlw
varfables.
woman in a population with 35% smokers
(Figure 3).
The estimated break-even cost
strongly depends on assumptions about
American Journal of Public Health 387

Shipp et al.
625
t5 20 25 30
Aswm y fi¢IaMe qnk CI PrMEtm LBW n SmaNUf
FIGURE 4-Estimated break-even
cost of a program for
smoking cessation dur-
ing pregnancy for differ-
ent assumptions about
the relative risk of pre-
term LBW and several
estimates of the back-
ground incidence of pre-
term LBW, considering
both Infant and matemal
outcomes and using
baseline assumptions
for all other variables.
0
35 40 45 5.
AssumaC H.utuv. R,sx a1 rum Lew m Smokua
FIGURE 5-Estimated break-even
cost of a program for
smoking cessation dur-
ing pregnancy for differ-
ent assumptions about
the ntlative risk of term
LBW and several esti-
mates of the background
incidence of preterm
LBW, considering both
Infant and maternal out
comes and using baw
line asstxttptlorts for alN
other variables.
the relative risk of preterm LBW in con-
tinuing smokers (Figure 4). If the relative
risk of preterm LBW in smokers is 3.0, as
has been reported in one study of an urban
Black population with a high background
incidence of preterm LBW,4 the break-
even cost is $215 per woman. The esti-
mated break-even cost does not depend
on assumptions about the relative risk of
term LBW in smokers (Figure 5).
TABLE 4-EsiYnabd Bnak-Etan Cost for 9iavM'at AssunWttons about tttt Cost of
Variais Oubcames, undsr Bassllnt Assunpttons, ConsidWing Both Mi-
tarrtM and intant Ouloornp
infant
Matemal {V®t
Cost (t)
Baseline 35 (-3) 32
Preterm L$U1l 50% 19 (-3) 18
Pretemt LBW 200% 67 (-3) 64
Term LBW 50% 30 (-3) 27
Term LBW 200% 46 (-3) 43
Preedampsia 50% 35 (+5) 40
Preedampsia
2
0Q% 35 (-19) 16
~
~~
l~en~il.y~afle W%O 35 (-4) 31
Hemonhage 200% 35 (-1) 34
As might be anticipated, assumptions
about the effectiveness of the smoking
cessation program influence estimates of
the break-even cost. If the rate of smoking
cessation were as low as 10% as a result of
the program, the break-even cost drops to
$12 per woman; however, if the program
results in a net rate of smoking cessation
as high as 29%, the break-even cost is $41.
Assumptions about the cost of care
for a preterm LBW infant affect the esti-
mate of the break-even cost more than
assumptions about the cost of medical
care for term LBW infants or for either of
the maternal complications whose risk is
increased in smokers (Table 4). No rea-
sonable estimate of the cost of medical
care for preeclampsia results in a net in-
crease in expenditures when both infant
and maternal outcomes are considered.
Discussion
Our analysis shows that, even when
considering only direct medical charges
related to hospitalization at delivery, a
smoking cessation program that invests
$32 for every pregnant woman seen in the
facility would still break even economi-
cally in the short term. The number of
dollars that could be invested in a smoking
cessation program and still allow the pro-
gram to break even is greater for popula-
tions with higher incidences of LBW,
greater relative risks of LBW in smokers,
and higher prevalence of smoking than the
national average. However, at every level
of LBW and of smoking prevalence found
in the literature, money could be invested
in a smoking cessation program and the
program would still break even.
It should be noted that, consistent
with the program perspective of our anal-
ysis descnbed earlier, our "per patient"
cost estimates apply to a cost for all pa-
tients, combining smokers and nonsmok-
ers. To obtain the amount that could be
invested per smoker, the "per patient"
cost is divided by the prevalence of smok-
ing in the population (e.g., in a baseline
population with a smoking prevalence of
25%, $32/.25, or $128.00, could be spent
for each smoker).
The largest cost associated with med-
ical care of pregnant smokers and their
infants is for infant care and not for care of
maternal complications. There are three
reasons for this. First, adverse infant out-
comes are more common in smokers than
are adverse maternal outcomes. Second,
charges for adverse infant outcomes are
much higher than those for maternal com-
plications. Third, preeclampsia is less
common in smokers than in nonsmokers.
The estimate of a break-even cost
was most sensitive to assumptions about
the incidence of pretenm. LBW and the
relative risk for preterm LBW for smok-
ers. For instance, in a population studied
recently with a high incidence of and high
relative risk for preterm LBW, the break-
even cost was $237.4 Although the prev-
alence of smoking at the first prenatal visit
and the success rate of the formal smoking
cessation program also affected the cost
analysis, within the range of probabilities
in the literature they did not produce as
much variability in the break-even cost.
The break-even cost is moderately
influenced by the quit rate for smokers
attributable to the program, a rate that has
varied considerably for programs
studied.&4.12 Our baseline analysis is de-
rived from a fairly optimistic quit rate of
23% obtained from an intensive interven-
tion program for pregnant women that in-
cluded one home visit, one telephone call
per month, and twice-per-month mailings
of smoking cessation literature.7 More
modest quit rates of 12% to 13.6% were
388 American Journal of Public Health TIMN 346474 March 1992, Vol. 82, No. 3

obtained by programs that included only
short health education sessions and
printed materials 6s These more modest
programs cost only $7.13 to $11 per preg-
nant smoker,8,33 an amount below our cal-
culated break-even cost when we substi-
tuted these quit rates into our analysis.
There are several important limita-
tions to our study. First, we included only
medical charges for the hospital admission
for delivery and in-hospital charges for the
neonate after delivery; therefore, our es-
timates are conservative. Second, we
used local charge data because they are
precise for LBW diagnoses. However, in
our sensitivity analysis, we varied charges
for each diagnosis from 50% to 200% of
the mean charge, figures that include the
charges for services at most US hospi-
tals.30 Last, we included only direct med-
ical costs in our analysis. Cost analyses of
other conditions often include indirect
costs to society associated with years of
potential life lost per premature death34-35
and days of work lost due to illness.34-36
Moreover, some studies have shown in-
creased infant mortality in babies of smok-
ers 3738 Still others suggest that children of
smokers may have deficiencies in growth,
intellectual development, and be-
havior39-41 or an increased risk of otitis
media.42,43 Again, not considering these
other adverse effects of smoking in preg-
nancy makes our analysis conservative.
A recent cost-effectiveness analysis
was done by Marks et al.,9 who hypoth-
esized that $30 per pregnant smoker could
be spent for a model smoking cessation
program; with a 15% cessation rate, this
would cost $23 505 300 nationally per
year, or $4000 per LBW baby averted.
The study compared this figure with
NICU costs for LBW babies of smokers
and surmised that the program would save
$3.31 for every $1 invested. This ratio
would increase to over $6 saved for every
$1 spent if the costs of long-term care for
infants with disabilities secondary to
LBW were included. Although this study
differed from the present analysis in sev-
eral ways, the major difference was one of
perspective: their analysis calculated the
costs for a smoking cessation program na-
tionally and compared them with the costs
of care for LBW infants; our study takes
a program perspective.
Importantly, our analysis includes a
way of determining which variables the
analysis is most sensitive to, and it pro-
vides a way for planners to input their own
values for these population variables.
Both our study and the Marks et al. study,
as well as the HMO study mentioned ear-
lier,10 conclude that smoking cessation
programs in pregnancy are cost-effective,
whether from a national or a program per-
spective. Our analysis adds a dimension
that allows program planners to determine
how much to spend on these programs.
Program planners and administrators
can use our analytic framework along with
their own data to help decide how much to
invest in a smoking cessation program.
However, planners may want to consider
factors other than the immediate break-
even cost in their decision to include a
smoking cessation program in their pre-
natal care. Considering the other long-
range adverse medical, psychological, and
societal outcomes of smoking, planners
and society should be willing to invest in
smoking cessation programs for pregnant
women, regardless of their direct benefit
of saving money. 0
Acknowledgments
This work was supported in part by a fellowship
grant from the Pew Charitable Trusts and funds
provided by the cigarette and tobacco surtax
fund of the State of California through the To-
bacco-Related Disease Research Program of
the University of California. The authors also
acknowledge Marcus McCrory and the em-
ployees of San Francisco General Hospital for
their invaluable assistance with the charge data.
References
1. Athayd E. Incidencia de abortos e morti-
nalidade nasoperarias da industria de fumo.
Btsil-Med 1948;62:237-239.
2. Simpson WJ, Linda L. A preliminary re-
port on cigarette smoking and the incidence
of prematurity. Am J Obstet Gynecol.
1957;73:808-815.
3. Kramer MS. Determinants of low birth
weight: methodological assessment and
metaanalysis. Bulletin of the World Health
Otganization. 1987;65:663-737.
4. Alameda County Low Birth Weight Study
Group. Cigarette smoking and the risk of
low birth weight: a comparison in Black
and White women. EpfdemloL 1990;1:201-
205.
5. Ershoff DH, Aaronson NK, Danaher BG,
Wasserman FW. Behavioral, health, and
cost outcomes of an HMO-based prenatal
health education program. Public Health
Rep. 1983;98:536-547.
6. Windsor RA, Cutter G, Morris J, et al. The
effectiveness of smoking cessation meth-
ods for smokers in public health maternity
clinics: a randomized trial. Am J Public
Health. 1985;75:1389-1392.
7. Sexton M, Hebel JR. A clinical trial of
change in maternal smoking and its effect
on birth weight. JAMA. 1984;251:911-915.
8. Ershoff DH, Mullen PD, Quinn VP. A ran-
domized trial of a serialized self-help smok-
ing cessation program for pregnant women
in an HMO. Am J Public Health.
1989;79:182-187.
9. Marks JS, Koplan JP, Hogue CJR, Dalmat
ME. A cost-benefit/cost-effectiveness anal-
smoking Cessation Programs in Pregoancy
ysis of smoking cessation for pregnant
women. Am J Pn?v Med. 1990;6(5):282-
289.
10. Ershoff D, Quinn VP, Mullen PD, Lairson
DR. Pregnancy and medical cost outcomes
of a self-help prenatal smoking cessation
program in a HMO. Public Health Rep.
1990;105(4):340-347.
11. National Center for Health Statistics. Y'ual
and Health Statistics. Series 10, No. 163.
1988. DHHS publication PHS 88-1591.
12. Multiple Risk Factor Intervention Trial Re-
search Group. Multiple risk factor inter-
vention trial: risk factor changes and mor-
tality results. JAMA. 1982;248:1465-1477.
13. MacArthur C, Newton JR, Knox EG. Ef-
fect of anti-smoking health education on
infant size at birth: a randomized controlled
trial. Br J Obstet GynaecoL 1987;94:295-
300.
14. Puffer RR, Serrano CV. Patterns of Birth
Weight. Washington, DC: Pan American
Health Organization, World Health Orga-
ni7ation; 1987. Scientific Publication 504.
15. Ounsted M, Moar VA, Scott A. Risk fac-
tors associated with small-for-dates and
large-for-dates infants. BrJ Obstet Gynae-
coL 1985;92:226-232.
16. McIntosh ID. Smoking and pregnancy: at-
tributable risks and public health implica-
tions. Can J Public Health. 1984;75:141-
148.
17. Lowe CR. Effect of mothers' smoking hab-
its on birth weight of their children. BrMed
J. October 1959;10:673-676.
18. Underwood P, Hester LL, Luffitte T, Greg
KV. The relationship of smoking to the out-
come of pregnancy. Am J Obstet GynecoL
1965;91:270-276.
19. Underwood PB, Kesler KF, O'Lane JM,
Callagan DA. Parental smoking empirically
related to pregnancy outcome. Am J Ob-
stet GynecoL 1967;29:1-8.
20. Butler WR, Albermon ED. Perinatal Prob-
lems: The Second Report of the 1958 Brit-
ish Pennatal Mortality Survey. Edinburgh
and London: Livingstone; 1969.
21. Andrews J, McGany JM. A community
study of smoking in pregnancy. J Obstet
Gynaecol Br Common w. 1972; 79:105 7-
1073.
22. Lubs ME. Racial differences in maternal
smoking effects on the newbom infants.
Am J Obstet GynecoL 1973;115:66-76.
23. Meyer MB, Jonas BS, Tonascia JA. Peri-
natal events associated with maternal
smoking during pregnancy. Am J Epide-
miol. 1976;103:464476.
24. Cunningham GF, MacDonald PC, Gant
NF. Williams Obstetrics. 18th ed. Nor-
walk, Conn: Appleton and Lange; 1989.
25. Reid DE, Ryan KJ, Benirschke K. Princi-
ples and Management of Human Repro-
duction. Philadelphia, Pa: WB Saunders
Co; 1972.
26. Goplerud CP. Bleeding in late pregnancy.
In: Danforth WJ, ed. Obstetrics and Gyne-
cology. 4th ed. Philadelphia, Pa: Harper
and Row; 1982:443-456.
27. Marcoux S, Brison J, Fabia J. The effect of
cigarette smoking on the risk of pre-ec-
lampsia and gestational hypertension. Am
J Epldemiol 1989;130:950-957.
28. Ylikorkala 0, Makila UM. Prostacyclin
March 1992, Vol. 82, No. 3
American Journal of Public Health 389
TIMN 346475

Shipp et al.
and thromboxane in gynecology and ob-
stetrics. Am J Obstet GynecoL 1985;52:
318-329.
29. Ylikorkala 0, Vilnikka L, Lehtovirta P. Ef-
fect of nicotine on fetal prostacyclin and
thromboxane in humans. Obstet GynecoL
1985;66:102-105.
30. American Hospital Association. Hospital
Statistics. Chicago: American Hospital As-
sociation, 1990.
31. International Classification of Diseases-9-
Clinical Modification, Volume 1, Anno-
tated Edition Fourth Printing. Ann Arbor,
Mich: Edwards Brothers; 1988:537-541.
32. Phibbs LS, Williams RL, Phibbs RH. New-
born risk factors and costs of neonatal in-
tensive care. Pediatrics. 1981;68:313-321.
33. Windsor RA, Warner KE, Cutter GR. A
cost-effectiveness analysis of self-help
smoking cessation methods for pregnant
women. Pub Health Rep. 1988;103:83-88.
34. Rice DP, Hodgson TA, Sinsheimer P,
Browner W, Kopstein AN. The economic
costs of the health effects of smoking, 1984.
Milbank Q. 1986;64:489-547.
35. Morbidity and Mortality Weekly Report.
Smoking-attributable mortality, morbidity,
and economic costs: California, 1985.
JAMA. 1989;261:2942-2945.
36. Swank RT, Becker DM, Jackson CA. The
costs of employee smoking: computer sim-
ulation of hospital nurses. Arch Intern
Med. 1988;148:445-448.
37. Malloy MH, Kleinman JC, Land GH,
Schramm WF. The association of maternal
smoking with age and cause of infant death.
Am J EpidemioL 1988;128:46-55.
38. Kleinman JC, Pierre MB, Madons JH,
Land GH, Schramm WF. The effects of
maternal smoking on fetal and infant mor-
tality. Am J EpidemioL 1988;127:274-282.
39. Butler R, Goldstein H. Smoking in preg-
nancy and subsequent child development.
Br Med J. 1973;4:573-575.
40. Dunn HG, McBurney AK, Ingram S,
Hunter CM. Maternal cigarette smoking
during pregnancy and the child's subse-
quent development: I. physical growth to
the age of 6V2 years. Can J Public Health.
1976;67:499-505.
41. US Dept of Health and Human Services.
The Health Consequences of Smoldng for
Women: A Report of the Surgeon GeneraL
1983:191-244. DHHS publication 410-a9/
1284.
Reed BD, Lutz LJ. Household smoking ex-
posure: association with middle ear infec-
tions. Fam Med. 1988;20:426-430.
42.
43. Hinton AE, Buckley G. Parental smoking
and middle ear effusions in children. J
Laryngol OtoL 1988;102:992-996.
Finding Fault before Drillx'ng: A Sot.ution for Avokding Radon
Dr. Itina Cech calls it a $2 solution. It's a solution, how-
ever, that could add up to a great deal of financial and health
savrngs, not to mention saving headaches, particularly for
those concerned with developing public water supplies.
Cech, professor of environmental health sciences and hy-
drology at the Sctmol of Public Health of The Utuversity of
Texas Health Science Center at Houston, has some simple
advice: to avoid a radon-contaminated well, don't drill within
4 miles from a salt dome, fault, or areas known or suspected
to have uranium deposits.
Radon is a radioactive byproduct of uranium decay. Be-
cause it is odorless and colorless, there is nothing to alert well
drillers or household residents unless testing occurs, Cech.
said.
"It is very costly to drill a well only to find out that the
radonconcentratiatis too high. Byexamining the area for fault
tines before drilling, the problem can be avoided," she said.
Cech said uranium dept3sit.s appear primimly along the
coastline of Texas, but dot other areas of the state as wen.
Radon deposits also collect along the flaalCs of aait domes, also
common to the coastai areas.. She aaici thuits in the domes
allow radon to "leak" ttfawsuntL If an aquifer, or undesgrotud
layer of earth saturated with water, happens to fie above or
neara satt dome, radoctmayenterthewatersuppEythmugh the
faults. - -
Todate, Cechand herstudents havegathered almost 1000
water samples in Texas from public and individually owned
domestic water wells and surface sources, along with wella
used for livestock watering, industtlsl purposes, and od pro-
duction. Although radon can escape through the soil and seep
tlmough foundation cracks, in Texas it isprunarityfonrtd in the
water supply, Ceeh explained.
"Concentrations of radon were p®rtieularly high in public
water wells along the Gulf Coast and in parts of west-central
Texas," she said, explaining that the same ares has one of the
highest rates for respiratory cancer mortality in the nation. .
"What we found was very interesting. When wells are
developed around faults, a greater likelihood exists for en-
countering radon," she saic}.
The maximum acceptable limit of radon concentration in
public drinking water that the Environmental Protection
Agency has proposed is 300 pCi/L. According to the EPA, the
lifetime risk of ckvebping lung cancer from household water
that contains 10 000 pCy/L of radon is roughly 3 to 13 in 1000.
"About 503'0 of the public water supplies measured byour
group exceed the recommended standards. The highest cocr
centration, 22 000 pCS/L, was found in southwest Texas near
Refugio. In Houston, the highest observed was 6000 pC'tfL,"
she said.
"I tva is of concern but should not be cause for alarm
since radon levels are correctable," she said, explaining that
public utilities will have until 1996 to meet the EPA rtquirer
menta. Aeratiug the water suppiy would allow radon to escape
before the water is piped to homes and businesses.
Radon in water is a problem only when the chemical is
released fram the water and enters household air. As one
breathes, the radon breaks dcxvu further, causing small bursts
of energy that can damage hutg tissue. The chemical is re-
leased, for exampk, when people wash dishes and clothea6
take sbowers, and Rt>stt ta'fetr,
"Radon is more likely to be present in homes that ara
heavily insulated and airt,"ght, which a extremely common in
Texas. Drinking the water is not considerai as much of a
hazard as bc+eathalg the radori," she aaid. Economical ways to
reduce risit fmm rsdon are to hicrease air floov in and out aEt6e
house and to retrain fooaa smoking (scientific evide=we itndi-
cates that sntobag may increase the riatc o(eapoMtre to rrdon}.
Because radon appears primarily along the coastal bor-
ders, it is bdie%vd that asinngar aidiations exist in other puts of
the world«
TIMN 346476
I
390 American Journal of Public Health March 1992, Vol. 82, No. 3
