Tobacco Institute
Review and Evaluation of Smoking Cessation Methods: the United States and Canada, 1978-1985
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Annotations
- 1. Us Department Health Human Ser Author
- Affiliation:
US Department Health Human Services
- Affiliation:
- 2. National Institutes Health Author
- Affiliation:
National Institutes Health
- Affiliation:
Document Images
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,
Review and
Evaluation of
SMOKING
CESSATION
~
METHODS:
The United States and Canada,
19?8-1985
,
~
,
,...
U.S. DEPARTMENT OF $EALTH AND HUMAN SERVICES
Public Health Service
National Institutes of Health

Review and
Evaluation of
SMOKING
CESSATION
METHODS:
The United States and Canada,
1978-1985
Jerome L. Schwartz, Dr.P.H.
Health Care Research Specialist
Davis, California
Published by
Division of Cancer Prevention and Control
National Cancer Institute
U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES
Public Health Service
National Institutes of Health
NIH Publication No. 8 7-2940
April 1987
TIMN 293322

TIMN 293323
For sale by the Superintendent of Documents, U.S. Government Printing Office, Washington, D.C. 20402

CONTENTS
Page
TABLES ...................................................................... vii
PREFACE ..................................................................... ix
FOREWORD ................................................................... xi
AUTHOR'S NOTE AND ACKNOWLEDGMENTS ...................................... xiii
1. INTRODUCTION ............................................................ 1
SMOKING AS A HEALTH PROBLEM ............................................ 1
Overall Mortality ........................................................... 1
Morbidity ................................................................. 2
Lung Cancer .............................................................. 2
Other Cancers .............................................................. 2
Cardiovascular Disease ...................................................... 2
Nonneoplastic Bronchopulmonary Disease ....................................... 2
Peptic Ulcer ............................................................... 3
Effects of Smoking on Pregnancy .............................................. 3
Smoking and Occupational Exposure ........................................... 3
Summary of the Consequences of Smoking ...................................... 3
SMOKING HABITS IN THE UNITED STATES AND CANADA ......................... 3
Smoking Levels in the United States ........................................... 3
Smoking Levels in Canada ................................................... 4
SUMMARY OF 1969 REVIEW .................................................. 4
SUMMARY OF 1969-1977 REVIEW ............................................. 6
METHODOLOGICAL WEAKNESS OF CESSATION EVALUATIONS .................... 7
VALIDATING SELF-REPORTS BY PHYSIOLOGICAL MEASUREMENTS ................ 9
2. CLASSIFICATION OF SMOKING CESSATION CATEGORIES .......................... . 11
METHODS INCLUDED IN THE REVIEW ......................................... 11
CRITERIA USED FOR EVALUATION OF CESSATION METHODS ..................... 11
WORKSITE SMOKING POLICIES AND CONTROL PROGRAMS ....................... 13
3. SMOKING CESSATION METHODS ............................................... 15
SELF-CARE ................................................................ 15
Self-Help Books ............................................................ 16
Aids to Quitting ............................................................ 18
Quitting by Mail .......................................................... 19
Summary and Comment ..................................................... 20
EDUCATIONAL APPROACHES, CLINICS, AND GROUPS ............................ 21
Nonprofit Programs ......................................................... 21
Educational Activities ...................................................... 21
Educational Techniques .................................................... 23
Cessation Programs in Schools .............................................. 23
Educational Quit Programs ................................................. 23
Five-Day Plan ........................................................... 24
In-Residence Treatment ................................................... 25
Withdrawal Clinics and Groups .............................................. 26
Summary of Group Methods ................................................ 30
Comment ................................................................ 30
iii
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Page
Commercial Programs .......................................................... 30
Review of Telephone Yellow Pages .............................................. 30
Proprietary Methods ......................................................... 32
Comment .................................................................. 34
MEDICATION ................................................................ 34
NICOTINE CHEWING GUM ....... . ............................................. 35
Side Effects and Contraindications of Nicorette ..................................... 36
Use of Nicorette .............................................................. 36
Evaluation of Nicorette ........................................................ 37
Summary and Comment ..................................... ,................ 40
Concluding Comment ........................................................ 41
HYPNOSIS ................................................................... 42
Single Individual Session ....................................................... 43
Multiple Individual Sessions .................................................... 43
Group Hypnosis .............................................................. 44
Aspects of Hypnotic Treatment .................................................. 45
Summary and Comment ....................................................... 46
Concluding Comment ........................................................ 47
ACUPUNCTURE ............................................................... 48
Evaluation .................................................................. 48
Summary and Comment ................................ ...................... 50
PHYSICIAN COUNSELING ............................................... ........ 50
Trends in Physician Counseling About Smoking .................................... 50
Summary of Findings on Patients' Compliance ..................................... 52
Pregnant Women ............................................................ 52
Pulmonary Patients .......................................................... 53
Cardiac Patients ............................................................. 54
Physician Advice and Counseling During Routine Patient Visits ........................ 55
Physician Interventions Including More Than Counseling ............................. 56
Physician's Efforts in Smoking Cessation ........................................... 56
Summary ............................................... :.................... 58
Comment Regarding Counseling by Nurses, Pharmacists, and Dentists .................. 58
Comment Regarding Physician Counseling ........................................ 59
RISK FACTOR PREVENTIVE TRIALS ............................................. 59
Background ................................................................. 59
MRFIT ..................................................................... 60
Summary and Comment ....................................................... 61
MASS MEDIA AND COMMUNITY PROGRAMS ....................................... 62
Background ................................................................. 62
Mass Media Programs ......................................................... 63
Use of the Telephone .......................................................... 66
Great American Smokeout ..................................................... 67
Smoke-Free Days in Australia and Great Britain .................................... 67
Doctors Ought to Care ......................................................... 67
Community Programs ......................................................... 68
San Diego Community Laboratory .............................................. 68
Lloydminster Community Project ............................................... 68
Stanford Three-Community Study .............................................. 68
Recent U.S. Community Studies: Stanford, Minnesota, and Pawtucket .................. 69
Community Programs in Australia, Switzerland, and Finland ......................... 71
Summary and Comment ....................................................... 72
BEHAVIORAL METHODS ....................................................... 74
Aversive Procedures ........................................................... 74
Rapid Smoking ............................................................. 75
Other Smoke Aversion Procedures .............................................. 78
Covert Sensitization .......................................................... 80
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Page
Shock Therapy ............................................................ 81
Summary of Aversive Procedures ............................................. 81
Self-Management Techniques ................................................. 81
Self-Monitoring ............................................................ 82
Nicotine Fading ......... ..................... 83
Stimulus Control .......................................................... 84
Contingency Management .................................................... 86
Systematic Desensitization and Relaxation ........................... . . . . ....... 87
Restricted Environmental Stimulation Therapy .................................. . 87
Self-Control Packages ....................................................... 88
Comment on Self-Management Techniques ........................ . ............. 90
4. WORKSITE SMOKING POLICIES AND CONTROL PROGRAMS ........................ 93
BACKGROUND ............................................................. 93
Health Risks .............................................................. 93
Costs of Smoking .......................................................... 94
WORKPLACE ANTISMOKING POLICIES ......................................... 95
Results of Surveys on Policies and Programs ..................................... 95
Examples of Company Smoking Policies ........................................ 96
WORKSITE SMOKING INTERVENTION STRATEGIES .............................. 99
Educational Campaigns ..................................................... 100
Incentives for Quitting ................ . ..................................... 101
Cessation Programs ......................................................... 103
Self-Care ................................................................107
Educational Methods, Clinics, and Groups ...................................... 108
Nicotine Chewing Gum ..................................................... 110
Hypnosis ................................................................110
Physician Advice and Counseling ............................................. 110
Behavioral Methods ........................................................ 111
SUMMARY AND COMMENT ................................................... 112
5. LONG-TERM MAINTENANCE ................................................... 117
PROFILE OF CONTINUING SUCCESSES AND RECIDIVISTS ......................... 117
Relapse Situations .......................................................... 119
MAINTENANCE STRATEGIES ................................................. 120
Social Support ............................................................. 120
Support From Family, Friends, and Coworkers .................................. 120
Buddies .................................................................121
Followup Support ............:............................................121
Other Support Measures .................................................... 122
Coping Skills ..............................................................122
Cognitive Approaches ....................................................... 123
COMMENT .................................................................124
6. SUMMARY AND CONCLUDING COMMENTS ....................................... 125
HIGHLIGHTS OF THE FINDINGS .............................................. 125
COMPARISON OF QUIT RATES BETWEEN METHODS ............................. 129
TRENDS IN SMOKING CESSATION ............................................. 130
CONCLUDING COMMENT .................................................... 131
REFERENCES .................................................................133
APPENDIX A-COMPREHENSIVE TABLE OF SMOKING INTERVENTION METHODS
AND FOLLOWUP QUIT RATES .................................................... 157
APPENDIX B-DOCTORAL DISSERTATIONS
RELATING TO SMOKING CESSATION, 1977-1984 .................................... 195
v
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TABLES
Table Page
1 Summary of Followup Quit Rates of 18 Self-Help 'IYials, Reported 1980-1984 ............ 20
2 Stop-Smoking Clinics Offered by 8 Hospitals ..................................... 24
3 Summary of Followup Quit Rates of 19 Educational Trials, Reported 1962-1984 ......... 24
4 Summary of Followup Quit Rates of 18 Five-Day Plan Trials, Reported 1964-1984 ........ 25
5 Summary of Followup Quit Rates of 46 Group Z3rials, Reported 1962-1984 .............. 30
6 Comparison of Yellow Page Listings Under "Smokers' Information and
'IYeatment Centers,' 1976-1977 and 1984-1985 ...................... .............. 31
7 Summary of Followup Quit Rates of 19 Medication TYials, Reported 1959-1977 .......... 35
8 Summary of Followup Quit Rates of 28 Nicotine Gum Trials, Reported 1973-1986 ........ 38
9 Summary of Followup Quit Rates of 31 Hypnosis Trials, Reported 1964-1984 ............ 46
10 Summary of Followup Quit Rates of 13 Acupuncture Trials, Reported 1975-1985 ......... 49
11 Studies Comparing "Correct" and "Incorrect" Acupuncture Sites for Smoking Cessation .. 49
12 Physician Opinions Regarding Helping People Quit Smoking ......................... 51
13 Summary of Followup Quit Rates of Patients With Pulmonary or Cardiac Disease,
Reported 1969-1984 ......................................................... 53
14 Summary of Followup Quit Rates of 28 Physician Intervention Trials, Reported
1965-1984 ................................................................ 55
15 Self-Reported and Adjusted Quit Rates for MRFIT at Years 1, 3, and 6 ................. 61
16 Summary of Followup Quit Rates for 7 Risk Factor Trials ........................... 62
17 Summary of the Results of Media and Community Studies ......................... 72
18 Summary of Followup Quit Rates of 49 Rapid Smoking Z3-ials, Reported 1968-1985 ....... 77
19 Summary of Followup C,. uit Rates of 23 Satiation Smoking ZYials and
16 Regular Paced Aversive Smoking ZYials, Reported 1968-1985 ...................... 78
20 Summary of Followup Quit Rates of 23 Nicotine Fading ZYials and
13 Contingency Contracting Trials, Reported 1967-1985 ............................. 84
21 Summary of Followup Quit Rates of 30 Multiple Program Trials, Reported 1973-1985 ..... 90
22 Followup Quit Rates of Worksite Cessation Programs, Reported 1974-1986 .............. 104
23 Summary of Followup Quit Rates of 416 Smoking Cessation
Trials by Method, Reported 1959-1985 .......................................... 130
Comprehensive IbLble of Smoking Intervention Methods and Followup Quit Rates ............ 158
TIMN 293327
vii

PREFACE
Since the first Surgeon General's report on the
health consequences of smoking was issued in
1964, an overwhelming body of evidence-more
than 50,000 studies from dozens of countries-has
established that smoking is the largest preventable
cause of premature death and disability in the
United States. Despite awareness of the serious
health risks of smoking, many individuals persist
in this risk-taking behavior, and the rates of
smoking-related diseases continue to rise for many
segments of the population.
Although some encouraging changes have oc-
curred in smoking behavior since 1964-the num-
ber of smokers in the population has dropped from
42 percent to about 30 percent-some 53 million
Americans still smoke. The burden that they place
upon the health care system, their families, and
themselves is enormous.
There are hopeful signs, however. Recent surveys
of smoking among adults indicate that the beliefs,
.attitudes, and intentions of smokers have changed
for the better. Ninety percent of smokers indicate
that they know smoking is hazardous to health and
express a desire to quit if they could find a way; 60
percent have even tried to quit.
Helping people to stop smoking and to avoid other
forms of tobacco use continues to be a major
challenge for public health and preventive medi-
cine. The need for knowledge about innovative and
effective ways to help individuals to quit smoking
and to address possible physiological dependence
and the maintenance of cessation is clear.
Three years ago, I announced the goal of making
the United States a smoke-free society by the year
2000. I did not know then if this smoke-free millen-
nium could be achieved. However, seeing the strong
response across this country by the major volun-
tary and professional organizations plus literally
millions of ordinary citizens over the past 3 years
has reassured me that we indeed can achieve our
goal.
1b handle effectively the problem of smoking over
the next decade and a half, we must swiftly define
solutions that are based on good science and aggres-
sively apply them on a wide-scale basis. This
comprehensive review and evaluation of smoking
cessation methods that the National Cancer
Institute (NCI) has commissioned is a critical ele-
ment in this strategy. It analyzes the entire spec-
trum of cessation approaches and provides an in-
valuable resource for practitioners who already work
in smoking cessation and for those who desire to
learn more about the field.
I applaud NCI's sponsorship of this vast under-
taking and join the reviewers of this document In
commending Dr. Jerome L. Schwartz for an out-
standing evaluation. It represents a critical mass of
knowledge that can assist the health community to
identify and take advantage of the most appropri-
ate smoking cessation interventions and to ensure
that these interventions are woven into each facet
of the smoker's natural environment-the health
care setting, the workplace, the school, the media,
the community, and the home.
C. Everett Koop, M.D.
Surgeon General
U.S. Public Health Service
ix
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FOREWORD
In 1982, the National Cancer Institute (NCI)
initiated a wide-scale smoking intervention research
effort through its Smoking, Tobacco, and Cancer
Program (STCP). STCP was designed to achieve
part of the prevention objectives of the goal that the
NCI Director, Dr. Vincent DeVita, established to
reduce the cancer mortality rates 50 percent by the
year 2000.
Although smoking-related cancer rates for men
in the United States are already decreasing, much
remains to be done. For example, ethnic minorities,
particularly blacks and Hispanics, either are ex-
periencing lung cancer rates that far exceed those
for whites or are smoking at rates that will lead to
increased lung cancer mortality in the coming
decades. Furthermore, although more than 30
million people have stopped smoking since the first
Surgeon General's report on smoking and health in
1964, over 50 million Americans continue to
smoke, and there are more heavy smokers today
than ever before.
STCP's strategy to reduce smoking and other
forms of tobacco use calls for an intensive and con-
certed effort by all sectors-local, state, Federal, and
private-to establish a system of antitobacco meas-
ures that is effective, acceptable to the public, cost-
efficient, and self-perpetuating. It is expected that
a wide range of strategies implemented through a
variety of agents and channels and directed to a
number of selected target populations will be
necessary to reduce the prevalence of tobacco use.
NCI recognizes that there are many agents and
channels through which to influence the reduction
of tobacco use in this country. However, they need
information on what intervention strategies will
work and how best to implement such strategies.
NCI commissioned Dr. Jerome L. Schwartz to
undertake a comprehensive review and evaluation
of smoking cessation methods in the United States
and Canada for the years 1978 to 1984. Actually,
Dr. Schwartz was asked to update a similar review
that he formerly had carried out under the auspices
of the Centers for Disease Control for the years 1969
to 1977. The intended scope of the monograph is
to evaluate nonprofit, commercial, community, and
research programs, as well as self-care approaches
and practitioner methods. Special sections on work-
site control programs and long-term maintenance
also are provided. Dr. Schwartz includes important
methodological issues affecting the reliability of
results and variation across studies and provides
evaluative and interpretive commentary regarding
the cessation methods identified.
Several specialists with backgrounds in smoking
research reviewed the monograph for STCP, and
they agree with our assessment that Dr. Schwartz
has produced an accurate and valuable document.
Selected reviewers' comments include:
In many respects this draft represents an im-
pressive scholarly work.... A number of
studies are cited with which I had no previous
familiarity. I think it is especially noteworthy
that the review deals with methods as diverse
as acupuncture rather than being limited to
topics such as behavior modification. This
monograph is superior to any other I have seen
in bringing together the highly diverse smok-
ing cessation literature into a single volume.
As such it should serve as an extremely valu-
able and almost encyclopedic resource. The
extended reference listing is itself a major con-
tribution to those either working in smoking
cessation or desiring to learn more about the
field. Also quite useful is the appended listing
of doctoral dissertations.
I am extremely impressed by the breadth of
the review-the amount of work involved in
collecting, let alone organizing and reviewing
this now vast literature is itself awesome. My
hat's off to the author for such an ambitious
and conscientious undertaking.... The re-
view (of self-care) is thorough and interesting-
describing for many readers unfamiliar with
self-help guides their contents and general ap-
proach. The section on filters and lozenges is
very helpful and exists nowhere else....
This section [on nonprofit programs] is im-
pressive for the range of studies reported, and
for evidence of the great lengths to which the
author went to find studies not usually re-
viewed in the smoking cessation literature.
... The review of the smoking cessation pro-
grams listed in the Yellow Pages provides a
fascinating anthropological view on the forms
xi
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[16W
of treatment the lay public is offered .... I
found this a very readable history of and ra-
tionale for the development of Nicorette, a good
description of the product and the contrain-
dications for its use, and a very complete sum-
mary of the international literature.
Overall, this is an impressive monograph un-
paralleled in scope or comprehensiveness.
Probably no one else but Jerry Schwartz could
have undertaken this and brought it off. His
long immersement in smoking cessation work
and his methodological astuteness are reflected
throughout. It is interesting and provocative to
have a single-authored analysis of the entire
spectrum of cessation approaches .... I think
some of the qualitative sections and subjective
analyses are especially interesting and
useful ... For example, the content analysis of
telephone books and the descriptions of var-
ious commercial programs are unique. One
can't find this sort of information anywhere
else and I think it is quite informative .... In
conclusion, I want to repeat that this is a her-
culean effort that will be very useful to staff
chapter indicates that more employers are estab-
lishing smoking policies that restrict smoking and
many employers are offering smoking cessation
programs. In addition to employers, there has been
an increase in smoking control programs that are
offered by public and private agencies and practi-
tioners.
It is my pleasure to share with you Dr. Schwartz'
comprehensive assessment of smoking cessation
methods. This effort supports NCI's goal of produc-
ing information on the effectiveness of intervention
strategies for cancer control. To be vigilant in the
opportunities to promote cessation among large
numbers of smokers, it is imperative that NCI
stimulate the movement from science to the appli-
cation of research results whenever that is feasible.
It is my hope that this review and evaluation will
encourage practitioners, organizations, employers,
communities, researchers, and public health
specialists to design and offer smoking cessation
programs in a manner that will contribute to the
goal of the Surgeon General of the United States,
Dr. C. Everett Koop, that we achieve a smoke-free
society by the year 2000.
©

AUTHOR' S NOTE AND ACKNOWLEDGMENTS
When I was 14 years old, my parents would leave
me in charge of my younger sister. After she went
to bed, I would listen to the radia When the Hit
Parade came on, the announcer would extol the
pleasures of cigarettes-"so smooth ... so refresh-
ing ...... I then would search the house and clean
out the ashtrays of my father's cigarette butts. The
butts were foul smelling but once lit, they weren't
too bad. I felt grown up and could enjoy the
"smoothness" and "refreshment" of tobacco.
I also remember watching my father light up
when Johnny the bellhop sang out "CALL FOR
PHILIP MORRIS" at the start of The-Edgar Bergen
and Charlie McCarthy Show.
When I was 16, my favorite cousin gave me a pipe
and tobacco for my birthday. I remember taking a
big puff and coughing, but I got used to it. I collected
a half-dozen pipes that summer; my favorite was a
corncob pipe. I couldn't wait for the first school foot-
ball game to show everyone I smoked a pipe. At the
game, I paraded in front of the stands smoking my
pipe and puffing away for all to see.
During World War II, I entered the Army at age
18. I had tried cigarettes but preferred my pipes. At
Scott Field, IL, where I was inducted, I was given
my free rations: three Hershey bars, a bar of soap,
a package of razor blades, two packages of gum,_one
roll of Life Savers, six packs of cigarettes, and two
cigars. I asked if I could have more candy bars and
less cigarettes but was told that the rations were the
same for everyone. I sat on my bed with my trea-
sures and looked around the barracks. Everyone else
was smoking, so I opened a pack and began smok-
ing. Later that night I tried one of the cigars. The
cigar tasted better than the cigarettes.
We generally had a "smoke break" every hour
during basic training. The number of free candy
bars and cigarette packs varied, but I always had
more cigarettes than I could smoke. The major en-
tertainment at night after movies was "playing
craps." I often won a dozen packs of cigarettes.
A year later, I was at Camp Carson, CO, training
in a "night attack" outfit. This meant climbing up
hills with a full pack. I grew up at the seashore and
had never experienced high altitudes. I was gasp-
ing for breath and decided to stop smoking
cigarettes.
When I was overseas, I traded my cigarettes for
cigars and candy or gave my cigarettes to foreign
civilians. After the war ended, cigarettes brought a
good price on the black market.
I relate my experience with smoking to indicate
how pervasive cigarette smoking was when I was
growing up. You were expected to smoke, and the
free cigarettes, "smoke breaks," and advertising en-
couraged it.
As a public health researcher with an interest in
health promotion, I became involved in quit-
smoking methods in 1962. A result of these efforts
was the funding in 1964 of the Smoking Control
Research Project, which tried three cessation
methods: group counseling, individual counseling,
and pills (tranquilizers).
During the project, I evaluated available quit
smoking methods. A report of the evaluation of
smoking control methods was supported by the Na-
tional Clearinghouse for Smoking and Health and
published in 1969. An update that evaluated ces-
sation methods used from 1969 to 1977 was sup-
ported by the Center for Disease Control and
published in 1978. This review of smoking cessa-
tion methods used from 1978 to 1985 serves as a
current update.
I would like to thank Dr. Joseph W. Cullen,
Deputy Director, Division of Cancer Prevention and
Control, National Cancer Institute (NCI), for sup-
porting this review and evaluation. It was through
Dr. Cullen's generous support that this review is
more comprehensive than the former reviews. In ad-
dition, chapters on maintenance and worksite smok
ing control were added at Dr. Cullen's request. It has
been a pleasure to work with Dr. Cullen.
Marilyn M. Massey, M.P.H., of Prospect Associ-
ates, the support services contractor for NCI's
Smoking, Tobacco, and Cancer Program, handled
the technical details of the subcontract arrange-
ments for this effort. I thank her for her support and
assistance that helped to ensure that the project
proceeded smoothly.
Dr. Margaret E. Mattson, Division of Cancer
Prevention and Control, reviewed the manuscript
for NCI. I thank her for her comments.
Four outside experts were engaged by NCI to
review and comment on the manuscript. Drs. Harry
TIMN 293331

A. Lando (Ames, IA), Edward Lichtenstein (Eugene,
OR), and C. Tracy Orleans (Lawrenceville, NJ)
reviewed the manuscript, except the worksite chap-
ter, while Russell E. Glasgow (Eugene, OR) reviewed
the worksite chapter. Each of the reviewers submit-
ted lengthy comments that improved the
manuscript. In several cases, I included their com-
ments directly into the text. I thank them for their
efforts.
I am grateful to Eileen O'Farrell (Davis, CA) for
her careful editing of the manuscript and to Karen
Jacob (Prospect Associates) for managing the
production of the camera-ready document.
Lastly, I wish to express appreciation to my wife,
Joann, for her support and love throughout this
project.
Jerome L. Schwartz, Dr. P.H.
Health Care Research Specialist
Davis, California
xiv TIMN 293332

1. INTRODUCTION
In the April 1929 issue of The Dragnet
Magazine, a popular pulp monthly featuring
"detective and crook stories," there appeared five
advertisements, the highest number advertising
any single product, for mail-order remedies to
banish the tobacco habit 1 One read in part:
'Ibbacco Redeemer will positively remove all
craving for tobacco in any form in a few days.
This we absolutely guarantee in every case or
money refunded. Write today for our free
booklet showing the deadly effect of tobacco
upon the human system and positive proof
that'Ibbacco Redeemer will quickly free you
of the habit.
Another said:
Superba 'Ibbacco Remedy destroys all crav-
ing for Cigarettes, Cigars, Pipes, Chewing or
Snuff. Original and only remedy of its kind.
Used by over 500,000 men and women.
Perfectly harmless. Full treatment sent on
trial. Costs $1.50 if it cures. Costs nothing if
it fails. Write today for complete treatment.
Cigarette consumption has declined very slow-
ly despite widespread dissemination of the "facts"
about smoking, the initiation of educational and
media programs, the introduction of warning
labels on cigarette packages (July 1966), the ban-
ning of cigarette advertisements from television
(January 1971), and the development of a variety
of methods aimed at helping cigarette smokers
break their habit. Per capita cigarette consump-
tion in the United States declined in early 1964 but
rose to nearly its former level by the end of that
year; it declined again in late 1965, only to rise
once more in 1966 and 1967.2 Starting in late
1967, however, when the annual consumption of
cigarettes was 549.5 billion, a slow decline began
that continued during 1968 and 1969. Consump-
tion decreased by 3.5 billion cigarettes in 1968 and
by an additional 16.7 billion in 1969, lowering per
capita consumption to 1958 levels.3
Per capita consumption of cigarettes increased
slightly during the early 1970's4 and peaked in
1973 at 4,112 cigarettes annually.g In 1979, per
capita consumption of cigarettes approximated
that in 1952.4 Per capita consumption fell to 3,731
cigarettes in 1982 and to 3,447 in 1983.5
The Federal ZYade Commission (FTC) reported
In June 1985 that cigarette sales were falling for
the first time since 1969 despite an increasing
population and record advertising expenditures by
tobacco companies.5 Cigarette sales fell from 636.5
billion cigarettes in 1981 to 632.5 billion in 1982
and 584.4 billion in 1983. Spending on cigarette
advertising climbed, however, to nearly $2.7 billion
in 1983, the highest ever, which was up from $1.9
billion in 1982.
SMOKING AS A
HEALTH PROBLEM6
The 1979 Surgeon General's report on smoking
and health revealed that cigarette smoking is far
more dangerous than supposed in 1964 when the
first Surgeon General's report was published.7 The
Surgeon General reported that the health damage
resulting from cigarette smoking costs this Nation
an estimated 325,000 premature deaths each year
and $27 billion in medical care, absenteeism,
decreased work productivity, and accidents.
Cigarette smoking is the most important prevent-
able environmental factor contributing to illness,
disability, and death in the United States.
Overall Mortality
Life expectancy at any age is significantly short-
ened by cigarette smoking. A two-pack-a-day
smoker between the ages of 30 and 35 years has
a life expectancy 8 to 9 years shorter than that of
a nonsmoker of the same age. Prospective studies
indicate that cigarette smokers have approximate-
ly a 70-percent greater chance of dying from
disease than do nonsmokers.8 Mortality ratios are
proportional to the amount smoked and to the
years of cigarette smoking and are higher for those
who initiated smoking at younger ages and for
those who inhale.
Former cigarette smokers experience declining
mortality ratios as their years of nonsmoking
1
TIMN 293333

increase. It takes about 15 years for mortality
ratios of former smokers to approach those of
nonsmokers.9 Provided that the person has not
quit because of illness, cessation diminishes an in-
dividual's risk. Coronary heart disease is the chief
contributor to the excess mortality among
cigarette smokers, followed by lung ca.ncerr and
chronic obstructive lung disease.
Morbidity
Data from the National Health Interview Survey
show that current smokers have more acute and
chronic conditions than do persons who have
never smoked 1O Current smokers report more
chronic bronchitis, emphysema, chronic sinusitis,
peptic ulcer disease, and arteriosclerotic heart
disease than do persons who have never smoked.
Gastric ulcer is also linked to smoking. The age-
adjusted incidence of acute conditions for men
who had ever smoked was 14 percent higher and
for women was 21 percent higher than for those
who never smoked. The 1974 survey data revealed
that there are more than 81 million excess work
days lost and more than 145 million excess days
of bed disability per year because of smoking in
the U.S. population. Current and former smokers
report more hospitalizations than do nonsmokers.
Lung Cancer
The causal relationship between smoking and
lung cancer is well established. Lung cancer ac-
counts for 25 percent of all cancer deaths in the
United States; it is estimated that 85 percent of
lung cancer cases are due to cigarette smoking 11
Overall, smokers are 10 times more likely to die
from lung cancer than are nonsmokers, and heavy
smokers are 15 to 25 times more at risk. Lung
cancer mortality in women is increasing more
rapidly than in men, and it is expected that lung
cancer will be the leading cause of cancer deaths
among women in the next decade.12 Certain occu-
pational exposures (e.g., asbestos) can act
synergistically with smoking to increase the in-
cidence of lung cancer. Ex-smokers experience
decreasing lung cancer mortality that approaches
the rates of nonsmokers after 10 to 15 years of not
smoking.
Other Cancers
'Ibbacco use has been linked to cancers of the
larynx, oral cavity, esophagus, bladder, kidney,
and pancreas lg-l4 An estimated 50 to 70 percent
of oral, laryngeal, and esophageal cancer deaths
are associated with smoking. The use of alcohol
in conjunction with smoking acts synergistically
2
to increase greatly the risk of these cancers. There
is a strong association between cigarette smoking
and cancers of the bladder and pancreas, and
smokers are twice as likely as nonsmokers to die
of these diseases. The risk of pancreatic cancer in-
c--eases with the number of cigarettes smoked; a
two-pack-a-day smoker has five times the risk of
a nonsmoker. Quitting smoking reduces one's
cancer risk substantially. The more years that one
does not smoke cigarettes, the greater the reduc-
tion in excess cancer risk.
Cardiovascular Disease
Smoking is an important risk factor for coronary
heart disease and acts synergistically with other
risk factors such as hypertension and hypercholes-
terolemia 1516 Smoking increases the probability
of the recurrence of myocardial infarction, and
smoking cessation reduces the risk of mortality
from coronary heart disease. Smoking is a major
risk factor for arteriosclerotic peripheral vascular
disease. In persons with angina pectoris or inter-
mittent claudication of peripheral vascular
disease, smoking reduces the established thresh-
old for precipitation. Smoking is a key factor in
circulatory problems of the arms and legs, which
frequently lead to gangrene. This danger is partic-
ularly strong for diabetics who smoke.
Women who smoke and use oral contraceptives
are at a higher risk than are others of experienc-
ing myocardial infarction and thromboembolism.
Cigarettes and oral contraceptives have a synergis-
tic effect; the risk of their combined use is much
greater than the sum of the dangers posed by
either alone. The risk of nonfatal myocardial in-
farction among women during the childbearing
age is increased twofold by the use of estrogen-
containing oral contraceptives and tenfold if users
also smoke?''ls
It is unlikely that a "safe cigarette" can be
developed that will reduce cardiovascular risk.20
Data indicate that smokers of low-yield cigarettes
do not have a lower risk of myocardial infarction,
coronary disease, or decline in lung function than
do consumers of higher yield cigarettes.2l
Numerous studies have shown that those who quit
smoking cigarettes experience a substantial
decrease in coronary heart disease mortality and
an improvement in life expectancy.22 For those
who continue to smoke, there is no "safe" level of
cigarette consumption.23z4
Nonneoplastic
Bronchopulmonary Disease
Smokers have more respiratory symptoms and
greater pulmonary function abnormalities than do
TIMN 293334

nonsmokers.25 Respiratory infections are more
common in smokers, who take longer to recover.
Respiratory symptoms decrease and pulmonary
function improves when a person quits smoking.
Cigarette smoking acts independently of and
synergistically with the other risk factors that
contribute to bronchitis.
Peptic Ulcer
There is a positive dose-response relationship
between smoking and the incidence of peptic ulcer
disease. The risk of dying from peptic ulcer is, on
the average, twice as high for smokers as
nonsmokers.26 Although not proved, cigarette
smoking probably retards the healing rates for
both stomach and intestinal ulcers. A smoker who
develops an ulcer should therefore stop smoking.
Effects of Smoking on Pregnancy
Cigarette smoking during pregnancy has a
significant and adverse effect on the well-being of
the fetus, the health of the newborn baby, and the
future development of the child.27 Mothers who
smoke increase substantially their risk of
spontaneous abortion, premature birth, and death
of the infant during the first days of life. There is
evidence that children of mothers who smoke may
be deficient in physical growth and intellectual
and emotional development.27
Smoking and Occupational
Exposure
Smoking and physical and chemical agents
interact to produce adverse health effects on
certain occupational groups. Both cigarette
smoking and exposure to certain occupational
hazards increase the risk for chronic lung
disease.28 These risks can occur independently or
may combine to produce a greater degree of lung
injury than would have occurred from either
exposure separately. Thus smoking can act
synergistically with toxic agents to increase
disease, and inhaling can serve as a vehicle for
toxic agents in the workplace. Chemicals can
contaminate tobacco products and thus enter the
body through inhalation, ingestion, or skin
absorption. Workers can run a higher than usual
risk of exposure when the same toxic chemicals
in cigarette smoke occur at their jobs. Smoking
also has been found to contribute to industrial
accidents.
Summary of the Consequences
of Smoking
Cigarette smoking is linked to many of the
leading precursors of disease and disability such
as coronary heart disease, lung cancer, bronchitis,
emphysema, and peptic ulcers. 'Ibbacco use
increases the hazards associated with certain
types of occupational exposure and the use of oral
contraceptives and has an adverse effect on the
fetus. Cigarettes also may interact with certain
drugs and alter the results of some diagnostic
tests.29 Smokers who give up cigarettes can
improve their health, while those who continue to
smoke live shorter lives and are at a higher risk
of developing diseases. This is why it is important
to discourage young people from starting to smoke
and to encourage those who smoke to stop. Most
smokers want to quit, but there are those who
believe that they cannot quit on their own. The
availability of treatment programs may encourage
quit attempts in individuals who would not
otherwise attempt cessation. It is for this reason
that smoking cessation methods have been
developed. The material that follows will review
and evaluate cessation methods that were used
from 1978 to 1985.
SMOKING HABITS IN THE
UNITED STATES AND CANADA
Smoking Levels in the United States
In 1983, a total of 34.8 percent of U.S, males 20
years of age and older smoked *3O This represents
a decrease of 17.3 percent since 1965, when the
percent of adult male smokers was 52.1. In the
same period, smoking among U.S. females 20
years of age and older declined from 34.2 to 29.5
percent. Between 1980 and 1983, the percentage
Cited here are statistics on cigarette smoking as reported by Federal Government sources.
A Gallup Poll in June 1986 reported that cigarette smoking had declined to its lowest level in the
poll's 42-year findings.31
Interviews with 1,004 scientifically selected adults. 18 years and older, revealed that 31 percent
reported having smoked
during the week before the interview. Similar polls in 1983 and 1985 found that 38 and 35 percent,
respectively, reported
that they smoked. More men (35 percent) than women (28 percent) were smokers in 1986, and more
blacks (34 percent)
than whites (31 percent) were smokers.
Education is closely related to whether people smoke. In the current audit, only 23 percent of
college graduates were
cigarette smokers. The proportion rose to 35 percent among high school graduates and to 45 percent
for those without a
high school diploma. The following regional differences were reported for percent smokers: East-31.
Midwest-29,
South-35, and West-29.
Smokers under 30 years tended to be lighter smokers. In this age group, 58 percent claimed to smoke
less than one pack
of cigarettes per day, compared with 39 percent of smokers over 30 years. The majority of smokers in
all population groups
would like to quit, including 75 percent nationally.
3
TIMN 293335

of males who smoked declined at all ages except
for those 65 years and over; among females, the
percentage of smokers increased in the age group
20 to 34 years but declined for senior citizens.3O
About 35 million Americans have quit smoking,
but the picture of teenage smoking is particularly
discouraging.
Although the percentage of children under 19
years who are regular smokers declined between
1974 and 1979, smoking prevalence among
females 17 to 19 years increased during that
period and now exceeds that of males.32 Whereas
smoking among boys 17 to 19 years declined from
31.0 percent in 1974 to 19.3 percent in 1979,
smoking among girls of that age increased from
25.9 to 26.2 percent during the same period.
Among girls 15 to 16 years, there was a decrease
between 1974 and 1979 in the percent of regular
smokers from 20.2 to 11.8; for boys, the decrease
was from 18.1 to 13.5 percent.
Smoking among white males declined from 51.3
percent in 1965 to 37.1 percent in 1980 and
among white females from 34.5 to 30.0 percent.33
A similar pattern was seen among black adults-
a decline for males from 59.6 to 44.9 percent and
for females from 32.7 to 30.6 percent.
The proportion of the white adult male popula-
tion who have stopped smoking increased between
1965 and 1980 from 21.2 to 31.9 percent, and for
white females the increase was from 8.5 to 16.3
percent.33 A similar trend was observed among
blacks: the percentage of former smokers among
adult males increased from 12.6 to 20.6 percent,
and for adult females the increase was from 5.9 to
11.8 percent. Most national data on the smoking
behavior of adults indicate that blacks, as com-
pared to whites, are more apt to smoke yet smoke
fewer cigarettes per day, smoke cigarettes of higher
tar and nicotine content, and are less apt to quit
smoking.34
Although the numbers of people who smoke
have declined, those who continue to smoke have
increased their daily consumption from 20.0
cigarettes in 1970 to 21.7 cigarettes in 1980.35
Daily consumption was heaviest among those
aged 35 to 64 years. Only 11.4 percent of the
smokers in 1970 reported consuming 40 or more
cigarettes per day, but by 1980 the percentage had
risen to 16.8 38 Those smoking fewer than 20
cigarettes per day declined from 39.8 percent in
1970 to 33.8 percent in 1980.
The kind of cigarettes that Americans smoke
has changed dramatically. In 1984, 94 percent of
the cigarettes smoked were filter tipped, up from
1 percent in 1950.37 Low-tar, low-nicotine ciga-
rettes were heavily promoted by manufacturers,
resulting in a 60-percent share of the market in
1980. Grise reports a movement back to full-
flavored cigarettes with the market share of low-
tar, low-nicotine cigarettes dropping to 53 percent
in 1984.37
4
Adults with the lowest and highest educational
levels have a lower prevalence of smoking. There
is less smoking among adult males with higher
family incomes, while the prevalence of adult
female smoking increases with family income.
Separated or divorced persons have the highest
smoking rates; married persons have higher rates
than single or widowed persons. Smoking among
professionals is relatively low; managers, ad-
ministrative personnel, and blue-collar workers
have higher rates of smoking.38
Data in 1978 from the National Center for Health
Statistics showed that 59 percent of the smokers
had tried to quit.39 In the previous year, 30 percent
of the smokers attempted to quit, and 20 percent
of those who tried reported that they succeeded.
A higher proportion of black smokers than white
smokers attempted to quit (39 to 30 percent), but
a lower proportion of blacks than whites succeeded
(10 to 21 percent).
Smoking Levels in Canada
In December 1983, 5.8 million Canadians 15
years of age and older, an estimated 31 percent of
the adult population, were regular smokers.40 Oc-
casional smokers represented 3.3 percent of the
population, and pure pipe or cigar smokers 1.6 per-
cent. The proportion of nonsmokers in the popula-
tion appears to be rising. Nonsmokers represented
64.0 percent of the adult Canadian population in
1983 of which 18.6 percent were former smokers
and 45.4 had never smoked.
The results of a 1983 survey showed that regular
smoking among the adult male Canadian popula-
tion declined from 48.9 percent in 1970 to 34.0
percent in 1983 and among women declined from
32.4 to 28.3 percent.4O The percent decline in
smoking prevalence between 1979 and 1983 was
consistent in all age groups for both sexes,
although males accounted for the largest share of
the decline.
The percentage of teenage Canadian females
who smoked regularly increased from 24.9 percent
in 1970 to 26.7 percent in 1977 and then declined
to 20.3 percent in 1983. Between 1970 and 1983,
the percentage of teenage males regularly smok-
ing declined from 35.7 percent to 20.3 percent.
The data indicated that 40 percent of all Canadian
smokers made an attempt to quit smoking in the
year preceding the survey.
SUMMARY OF 1969 REVIEW
This monograph reviews U.S. and Canadian
smoking cessation programs reported in the litera-
ture between 1978 and 1985. It is intended as an
TIMN 293336

update of Schwartz's 1969 review41 and Schwartz
and Rider's 1977 report.4z
The 1969 review evaluated smoking cessation
programs conducted in the United States, Canada,
Australia, England, Scandinavia, and other parts
of Europe during the years 1957 through 1968.
The report covered 97 methods in 62 trials and
evaluated their results in terms of following up on
how many persons remained nonsmokers. Cessa-
tion methods were classified in six general
headings and a miscellaneous category. The six
headings were Lobeline, Other Medication and
Clinics, Five-Day Plan, Desensitization-Aversion
Therapy, Physician Counseling, and Group Discus-
sion and Therapy.
Of the 62 studies reviewed in 1969, 34 had a
followup after 6 months, 15 had a followup after
less than 6 months, and 13 did not have a followup.
Only 12 reports based the followup on all persons
in the study; 8 others based their followup on at
least three-fourths of the participants. Most in-
vestigators calculated outcome rates only for per-
sons who completed treatment.
'liventy programs used untreated controls or
placebos. Of the 13 medication trials, 2 showed
better results, 8 showed the same, and 3 showed
worse results for the drug than for a placebo. In
18 experiments in which treated subjects were
matched with controls, the method of treatment
was better in 8, similar in 3, and worse in 7. The
"better" results were not always statistically
significant. A method often showed better initial
results than did the control but also had high rates
of recidivism, so that placebos achieved equal or
better long-term success.
Results at the end of treatment varied among the
studies in the listing, with reported highs of 89 and
85 percent for two withdrawal clinics and 84 per-
cent for a method using the threat of monetary
loss among college students. No success was
recorded in one aversive trial, only 10-percent suc-
cess using electric shock, and 4-percent success
for tranquilizers.
Evaluations were done of 38 American, 14
English, 5 Scandinavian, and 2 Canadian pro-
grams and 1 each from 3 other countries. Of the
U.S. studies, 9 were in Pennsylvania, 6 each were
in New York and California, 4 were in Oregon, and
13 were in 12 other states. The uses of medication,
group therapy, the Five-Day Plan, and aversion
therapy, in that order, were the popular methods
prior to 1969. The earlier review contained only
two reports of hypnosis, indicating perhaps that
hypnotherapists were not reporting their results.
Students of Lichtenstein began their work with
aversive methods in the mid-1960's, and three of
their trials were reported in the review.43
A number of studies reviewed in 1969 achieved
between 20- and 38-percent success at followup.
Some of the most significant U.S. studies prior to
1969 were those of Lawton, who began group pro-
grams in Philadelphia around 1960 and reported
a 4-year followup success of 16 percent.44 An im-
portant study by Ross reported from 6- to
27-percent success at followup with an overall rate
of 17 percent using medication and educational
methods at a large-scale clinic at Roswell Park
Memorial Institute in Buffalo, NY.45 The Smoking
Control Research Project, conducted in northern
California, used seven combinations of tran-
quilizers, placebos, groups, and individual
counseling with 1-year success rates of from 8 to
31 percent and 20 percent overall.46
The 1969 review stated that the combined ac-
tivities of smoking cessation methods had con-
tributed to the antismoking campaign, which
would influence nonparticipating smokers and
youths who had not taken up the habit. The review
concluded the following:
In summary, many investigators have tried
"methods" to help smokers give up ciga-
rettes but few have shown high success
rates.... Part of the reason why success
has not been better might be partially ex-
plained by results of a survey in which it was
found that the most commonly offered meth-
ods of stopping are the ones least acceptable
to smokers who wish to quit.47 Thus, the high
dropout rates experienced by many methods
may be due to low acceptance of the method.
Smoking is a difficult habit to break. The
results of the Smoking Control Research Proj-
ect indicate that many smokers must try
several times before they can quit. For them,
the smoking clinic is one step closer to total
success .... The studies reviewed indicate
that they have served their purpose by show-
ing that people can be helped to stop smok-
ing by a variety of techniques. They have also
demonstrated that drugs,... such as lobeline
and tranquilizers are not effective in assisting
smokers to give up the habit. Conditioning
methods are both ineffective and impractical
as they reach only limited numbers of per-
sons.. . .
The problem now is to explain the process
of cessation and recidivism and to explore the
possibility of applying mass media ap-
proaches to reach large numbers of smokers.
The potential of new and original smoking
cessation techniques, presented on in-
dividual, group, or mass media bases, has not
been fully explored. However, too much
should not be expected from any one ap-
proach, no matter how ingenious, since no
TIMN 293337
5

single method can be counted on to produce
high rates of long term success. Most methods
achieve their maximal success at the end of the
treatment program but recidivism occurs
sharply during the next few months. Thus,
even if highly successful m°thods were de-
vised, these techniques themselves cannot be
expected to maintain the burden of keeping
people off cigarettes once abstinence is
achieved. This task must necessarily be re-
served for societal and environmental in-
fluences.. . .
The action of voluntary and governmental
agencies, increased efforts by physicians to
counsel patients in their offices, and the applica-
tion of research findings about the psychosocial
factors involved in smoking cessation, are help-
ing to create the environmental conditions
which will aid smokers to quit permanently.`'8
SUMMARY OF 1969-1977 REVIEW
Methods summarized in the 1977 review were
those employed in the U.S. and Canadian pro-
grams over a 9-year period.42 (Some English
studies were included in the evaluation.) About
400 reports were reviewed. The monograph also
contained a list of 66 doctoral dissertations com-
pleted during the years 1970-1976 that related to
smoking control methods.
Smoking cessation was examined from several
viewpoints: the intervention techniques of self-
care, medication, and hypnosis; the service
packages delivered by nonprofit institutions,
health professionals, and commercial enterprises;
the counseling and research trials offered by
medical sponsors; the behavior modification
techniques; and the mass media and community
programs.
Evaluations during this period revealed that
many methods lacked proper design and followup.
A recurrent problem was that of validating
whether the subject had really quit smoking.
Validation of abstinence by physical measure-
ments was starting to be used primarily by pro-
grams associated with a laboratory. Some pro-
grams claimed success based on reduction of the
number of cigarettes smoked rather than on com-
plete cessation. Many programs failed to conduct
followups at least 6 months after the termination
of the program.
It was during this period that a consensus of
scientists recognized cigarette smoking as being
addictive. Nicotine was identified as the chemical
basis of the addiction, so a number of studies ex-
amined the strength and effects of nicotine.
Development of nicotine chewing gum by Swedish
investigators progressed to the stage of clinical
trials. Organized clinics examined their clientele
and surmised that they tended to attract the ad-
dicted smokers.
6
Many methods during the period had excellent
end-of-treatment success rates with up to 80 per-
cent of the subjects quitting smoking for at least
a short time. In the long run, however, even these
methods showed only fair results. Of 67 trials con-
ducted in the United States and Canada between
1969 and 1977 with at least 6 months followup,
two-fifths had quit rates of at least 35 percent of
the participants, one-fifth had quit rates between '
22 and 34 percent, and two-fifths had rates below
22 percent. Twenty-seven percent of the programs
scored at least 40-percent success at 6 months,
and 18 percent achieved 50-percent success. A few
investigators claimed 67- to 88-percent quit rates
at followup.
The best results were for programs employing
group counseling, hypnosis, and the rapid-
smoking aversion technique. Rapid smoking
showed mixed results, but the rates were improved
when this procedure was combined with social
support and good maintenance practices. Many of
the developments in aversive methods, including
rapid smoking, came from Lichtenstein's clinic in
Eugene, OR. Other investigators involved in a good
deal of behavioral testing were Lando in the United
States, Best and Pederson in Canada, and Russell
in England.
Group support methods were more popular than
individual counseling primarily because treating
a group of people is more economical. During the
review period, hypnosis gained in popularity as a
cure for smoking. Spiegel introduced the self-hyp-
nosis technique for smoking cessation. Success
rates were contradictory for hypnosis with some
hypnotists claiming high quit rates and others
reporting poor success.
In the 1970's, the American Cancer Society took
a prominent role in smoking cessation with their
extensive withdrawal clinics, development of a quit
kit, initiation of the Great American Smokeout na-
tionally, and sponsorship of the International Con-
ference on Smoking Cessation.49
In Canada, the Ministry of National Health and
Welfare began a national effort to reduce cigarette
smoking that included support for cessation pro-
grams. The Canadian Council on Smoking and
Health was organized in 1974 to coordinate smok-
ing activities among voluntary organizations.
The American Health Foundation (AHF) in-
itiated a large-scale smoking cessation program in
1972. The AHF treated over 5,000 smokers dur-
ing a 5-year period. Methods varied from minimal
self-care to combined therapies.
Other noteworthy developments were the in-
troduction of mass media and community cam-
paigns through the Stanford and San Diego pro-
grams. The Multiple Risk Factor Intervention Zi-ial
(MRFIT) was initiated in 1972; its 2-year followup
results showed 47-percent success.
TIMN 293338

'Paking medication for smoking cessation did not
produce an average of even 20-percent abstinence
in the short run, much less over time. The Five-
Day Plan was widely available, but its long-term
success rates were low. On the other hand, the
Five-Day live-in program sponsored by the St.
Helena Health Center achieved 35-percent
abstinence at a 1-year followup. The monthly pro-
gram at St. Helena treated over 2,000 smokers dur-
ing an 8-year period.
The yellow pages of the telephone books of over
200 cities in 1977 identified 116 different types of
smoking cessation programs as follows:
Type Number
Proprietary and commercial firms ... 32
Medically sponsored .............. 12
Voluntary groups ................. 9
Used hypnosis ...................35
Used psychological or behavioral
techniques ..................... 20
Used acupuncture ................ 8
Of the 27 cities in the United States with popula-
tions greater than half a million, all but New
Orleans had smoking cessation programs listed in
the yellow pages.
Some of the concluding comments from the
1977 review follow:
... Many smokers simply are not suscepti-
ble to intervention; this is largely because no
single method is available that can work
uniformly well with large numbers of in-
dividuals. And this is so because people dif-
fer in personality, emotions, and personal
satisfactions. Also people differ in their smok-
ing habits, particularly how and why they use
cigarettes, whether or how strongly they are
addicted to cigarettes, and whether they have
motivation and determination to quit smok-
ing.... It is for these reasons that many dif-
ferent smoking methods are needed in-
cluding multicomponent methods.
Several ingredients are necessary for suc-
cessful treatment: an acceptable method,
dedicated leaders, and well-planned
maintenance procedures. Longer treatments
usually reinforce commitment to cessation,
especially when extended by maintenance
efforts.. . .
Proprietary methods have become widely
available, and their fees provide added incen-
tive to remain abstinent. It has been very dif-
ficult, however, to obtain valid survey data on
the quit rates of commercial clinics. Many
claim excellent success rates that are based
only on persons who go through the entire
program and stop smoking.... Commercial
clinics do attract smokers who wish to quit
to their programs, and this contributes to the
public awareness of quit clinics and provides
a resource where smokers can be referred....
The most efficient, widest-reaching
penetration is apt to occur through mass
media promotion of cessation methods and
a continued acceleration of positive govern-
ment action against smoking. An example of
a large scale attempt to increase awareness
of health and to effect behavior change is the
Canadian Operation Lifestyle program which
reached nearly two-thirds of the population.
The use of radio and television as cessation
approaches has a great potential. Most physi-
cian counseling treatments suffer from poor
maintenance. Physicians lack the time and
commitment to provide long-term support. In
studies where physicians do discuss the pa-
tients' smoking habits and encourage quit-
ting, however, results show that the influence
is important.. . .
A review of smoking control programs con-
ducted during the last few years leads the
authors to conclude that certain conditions
improve success: (1) the use of multiple cessa-
tion methods which can deal with different
types of people or different uses of cigarettes;
(2) payment, as in the commercial programs
which intensifies commitment; (3) the
presence of illness or risk factors which
enhance motivation to quit; and, (4) good
maintenance procedures which continue to
support the ex-smoker.
Once the smoker abstains, a myriad of
forces act upon the individual influencing
him to return to smoking. These forces in-
clude environmental, sociai, and internal fac-
tors, such as mass media, smoking of peers,
and stress.. . .
When the smoker breaks his habit he still
has to contend with the effects of his former
addiction. This is why maintenance is impor-
tant. This review found that those programs
with well planned long-term maintenance
reduce recidivism and increase their eventual
success rates. Programs that tailor their
followup efforts to the individual's situation
or to special problems will improve their
effectiveness. ... gO
METHODOLOGICAL WEAKNESS
OF CESSATION EVALUATIONS
Although there have been improvements, cessa-
tion evaluations continue to be deficient in design
and methodology. These deficiencies were de-
cribed by Bernsteing' and Schwartz41 in 1969 and
later by others, notably Lichtenstein and
TIMN 293339
7

Danaher52 and McFall.53 There are seven problem
areas, although some progress has been made in
three of these areas over the last several years. The
problems are discussed below.
(1) Validity of self-reports of smoking behavior
remains the leading problem in the evaluation of
cessation results. By the use of physiological
measurements, numerous investigators have
shown that up to one-fourth of the people claim-
ing abstinence were not telling the truth g4-g' For-
tunately, this is the area in which the most prog-
ress has been made with the availability of
physiological tests to validate abstinence. More
and more programs are making the effort to use
these tests to check self-reports, but it is still in-
convenient and costly for community programs
and individual investigators to use them. Some in-
vestigators have used informants or observers to
corroborate self-reports, but their value has been
questioned.56 All investigators, as well as practi-
tioners, should consider the use of physiological
measures to validate self-reports.
(2) Some investigators continue to evaluate their
results in terms of reduced numbers of cigarettes
smoked rather than cessation of smoking. Because
most smokers who merely reduce their consump-
tion return to higher levels of smoking and
because stopping smoking is the primary goal of
cessation programs, abstinence is the criterion
that should be used to measure success. There
also has been much progress in this area.
Psychologists and students doing doctoral
research remain primarily the ones using reduc-
tion in smoking as a way to evaluate their results.
This is because it is not difficult to demonstrate
significant differences between treatments based
on reduction using a small number of subjects.
These significant differences, however, have little
meaning when abstinence is considered. All pro-
grams, except those concerned with controlled
smoking, topography, or nicotine dependence,
should use abstinence for evaluation purposes.
Those investigators who insist on using reduction
in smoking should also report abstinence data so
that their results can be evaluated and compared
to other programs.
(3) There are three problems with followups:
they are sometimes based only on those who (a)
complete treatment or (b) reply to followups; (c)
often the followup period is too short. Some pro-
grams even base their success rates entirely on
people who quit by the end of treatment. A 1-year
followup is best, but 6 months is acceptable. Less
than 6 months has questionable value. Progress
has been made over the last several years in the
length of the followup with most programs now do-
ing a 1-year followup. There is no progress on the
other two aspects, as many programs continue to
8
do partial followups. It is desirable to present
results on all subjects, not just on those com-
pleting treatment or reached at followup. Some
programs (particularly many hypnosis and
acupuncture trials) do not describe how they did
their followup, which makes it difficult to deter-
mine if their claimed cure rate is valid.
(4) Methods, procedures, subjects, followups, and
other aspects of the program are often poorly
described. The overriding objective of clinical
evaluation is replicability, which is only possible
when the method is adequately described (e.g.,
recruitment, type of subjects, procedures,
materials, type of leader, length of treatment,
number of sessions, and contact with program)
and when it does not contain nonreproducible ex-
traneous aspects.58 Space limitations for journal
articles sometimes pose restrictions on authors,
but there is available space to describe briefly
treatment methods. Perhaps authors can indicate
that further methodological details are available
on request.
(5) The need for control or comparison groups
and tighter designs has been detailed by Bern-
stein.51 Controls are especially needed by research
programs and experimental trials. Community
clinics do not need control groups, but if they use
several procedures, they should systematically test
them to find out each procedure's contribution to
success.
(6) It is often difficult to determine what
"method" was actually used as some programs in-
clude three or four methods as part of treatment.
This makes it impossible to determine what
worked or did not work and diminishes the chance
to compare methods. For example, Orleans and
Rotberg provided a consultation service for pa-
tients referred by physicians.59 Some patients
received physician advice to quit smoking, motiva-
tional counseling, and written guidelines for set-
ting an abrupt quitting date. In addition, they were
given the American Lung Association self-help
manual, signed a compliance contract, and were
monitored in a 4-week nicotine fading program.
(7) The last problem deals with the difficulty of
making comparisons between methods.
Sometimes a single method is subject to vast dif-
ferences of execution. For example, physician
counseling can consist of a warning to quit,
various amounts of advice on how to quit, or a
careful followup program. Group counseling can
be vastly different depending on whether the
leader is a lay person, a psychologist, or a physi-
cian. Such differences, unless explained, can make
comparisons tenuous.
Other factors that make comparisons difficult are
the differences in subjects (men vs. women,
volunteers vs. chronically ill patients vs. randomly
TIMN 293340

assigned subjects, use of students, socioeconomic
factors, and heavy vs. light smokers); definitions;
followup periods; groups on which quit rates are
based (all subjects vs. only those completing treat-
ment); length of treatment; and maintenance
factors.
These seven problems should be kept in mind
when reviewing the overall comparisons between
methods presented in this report. It is worth
repeating that more weight should be given to the
results of those trials that validate abstinence and
utilize sound evaluation procedures. Investigators
and practitioners can go far in alleviating these prob-
lems by basing quit rates on validated abstinence
at a 1-year followup and a full description of
methods, subjects, and procedures.
VALIDATING SELF-REPORTS
BY PHYSIOLOGICAL
MEASUREMENTS
The problem of incorrect self-reports by par-
ticipants in smoking cessation methods was noted
in the previous section 54,5' Various laboratory pro-
cedures available for testing exposure to smoking
are finding greater use over the last few years.
These tests are based on analyses of carbon monox-
ide levels in the blood or expired air samples;
plasma, urinary, or sputum thiocyanate; and blood,
urinary, or sputum nicotine or its derivative,
cotinine. BenowitzeO and Orleans and Shipley81 pro-
vide excellent reviews of these measures.
Carbon monoxide (CO) displaces oxygen In the
blood to form carboxyhemoglobin (COHb). Levels
of COHb can be measured from blood samples or
more easily from noninvasive breath samples.
Alveolar air CO is directly related to the level of
COHb, which is related to cigarette smoking. Levels
of CO from expired air samples can be monitored
by CO analyzers. (One representative instrument
is the Ecolyzer, manufactured by Energetics
Science, Inc., NY.) This method is limited by the
short half-life of COHb (about 3 to 4 hours) and the
effect on CO of other exposures, such as second-
hand smoke and auto exhaust. Benowitz reports
that the time of day, the length of time since smok-
ing the last cigarette, and individual variability in-
fluence carbon monoxide levels.6O Advantages of
the expired air method are its low cost, nonin-
vasiveness, and immediate feedback.
Vogt et al. described the measurement of serum
thiocyanate (SCN) concentration in smokers as a
consequence of trace amounts of cyanide in tobac-
co.BZ SCN can also be measured from urine or
saliva. Prue et al. provide a discussion of collection,
storage, and laboratory procedures . for SCN
measurements.6364 The biologic half-life of SCN is
about 2 weeks. The main disadvantage of this ap-
proach is the overlap in the distribution of SCN
levels in smokers and nonsmokers. Leafy
vegetables, some nuts, and beer influence thio-
cyanate levels. Vogt et al.65 and Cohen and
Bartsch86 report that smokers generally have
higher levels of SCN than do nonsmokers, and
Luepker et al. support the use of salivary concen-
trations of SCN as a noninvasive biochemical
marker of smoking among adolescents.87 The main
advantages of this method are that SCN has a long
half-life, it is not affected by the time of day, and
it is inexpensive to measure.
Nicotine and its derivative, cotinine, can be used
to distinguish smokers from nonsmokers. Validation
can be from blood, urine, or saliva samples. Nicotine
has a very short half-life (about 30 minutes), so
cotinine, which has a half-life of about 30 hours, is
preferred as a marker of smoking. (In a recent study,
Lynch reported an average half-life for cotinine of 15
to 19 hours.88) Although nicotine absorbed from
smoking varies with the type of cigarette and how
it is smoked, cotinine permits very accurate detec-
tion of regular smokers.69,'2 Cotinine is even sen-
sitive in detecting adolescent smokers, who tend to
smoke at lower rates than do adults.79 Advantages
of the use of cotinine are its relatively long half-life,
its stability throughout the day, and its accuracy in
marking smokers. The main disadvantage of using
cotinine as a marker is its high cost.
Whatever method is used to validate abstinence,
it should be kept in mind that drawing blood is in-
trusive, use of urine is less intrusive, and taking
saliva or breath samples is least intrusive. Because
of its long half-life, SCN cannot be used to check
abstinence at the end of treatment but can be used
as a marker of long-term nonsmoking. Several in-
vestigators advocate the measurement of both thio-
cyanate and carbon monoxide to test nonsmok-
ing.82-74 Use of both tests reduces the false positive
rate. Benowitz remarks that if only smoking ver-
sus nonsmoking is being assessed, then either car-
bon monoxide or thiocyanate is an inexpensive
measure that provides adequate information.75
Haley et al. maintain that cotinine is better suited
than is thiocyanate to determine smoking status in
large-scale epidemiologic studies.76
It is clear that abstinence should be validated in
cessation studies and that methods are available
to serve this purpose. Cost savings might be re-
alized by limiting followup biochemical assessment
to a sample of those who claim abstinence. It has
been pointed out that use of a minimally intrusive
measure, such as the assessment of alveolar car-
bon monoxide, may have reactive effects on smok-
ing.77 Measurement also increases the accuracy of
self- reports.78
TIMN 293341
9

2. CLASSIFICATION OF SMOKING CESSATION CATEGORIES
METHODS INCLUDED
IN THE REVIEW
Smoking cessation methods can be classified in
four major ways: (1) by type of approach (e.g.,
educational, medical, and behavior modification);
(2) by type of investigator or leader (e.g., educator,
psychologist, physician, smoking specialist, and
lay person); (3) by type of organization (e.g., non-
profit, proprietary, religious group, university, and
medical group); and (4) by method (e.g., self-care,
medication, groups, and hypnosis).
For the purpose of this review, predominant
categories and subcategories have been identified
that encompass major trends in cessation ac-
tivities. These trends involve the four major areas
noted above (approach, investigator, organization,
and method) that represent the current work in
smoking cessation. The ten categories used are as
follows:
Self-care.
Educational approaches, clinics, and groups:
- Nonprofit programs.
- Commercial programs.
Medication.
Nicotine chewing gum.
Hypnosis.
Acupuncture.
Physician counseling.
Risk factor preventive trials.
Mass media and community programs.
Behavioral methods.
Several different methods are included within
some of the categories (e.g., educational, Five-Day
Plan, rapid smoking, and covert sensitization).
Where appropriate, these methods are given
separate attention.
Many of the programs used several methods
such as nicotine chewing gum plus group therapy,
aversive conditioning plus physician consultation
plus self-management, educational plus physician
counseling, or self-help manual plus group clinic.
Rather than classify combined methods into a
multicomponent category, they are discussed
under their major component. Thus if nicotine
chewing gum or hypnosis was used with groups
or counseling, the program would be discussed
under nicotine chewing gum or hypnosis.
The methods included in this review met the
following criteria:
They were reported in 1978 or thereafter.
This review is intended as an update of the
1969 and 1977 reviews.4142 In some cases,
methods prior to 1978 are noted for historical
or background information (e.g., self-
hypnosis and satiation).
They were conducted in the United States or
Canada. In addition, to present a more com-
plete summary of several methods (e.g.,
nicotine chewing gum, acupuncture, and
physician counseling), programs from other
countries are included (notably, England,
France, Sweden, and Australia).
They were concerned with cessation of
cigarette smoking. Thus reports pertaining
solely to pipes, cigars, or smokeless tobacco
are not included.
Their reports included results based on
abstinence. Thus studies that reported
results based only on reduction of smoking
are not included.
Their results were based on at least six per-
sons. Individual case studies are not
included.
They reported followup results of at least 3
months.
CRITERIA USED FOR
EVALUATION OF
CESSATION METHODS
In addition to reviewing the smoking cessation
literature since 1978, a comprehensive table is
presented in appendix A that covers the results
of cessation programs from the first trials in
Sweden to recent program reports. This table
presents a listing of the results of methods and is
offered to the reader as a comprehensive overview
of the cessation literature. Programs were included
11
TIMN 293342

if the purpose of the trial was to help people quit
smoking cigarettes; their results reported the
number or percent of subjects abstinent; and they
reported followup results of at least 3 months.
Some investigators compared two or three dif-
ferent methods in the same study. In several cases,
the different methods (e.g., hypnosis, educational,
and behavior modification) were separated from
the larger trial and shown in the comprehensive
table under their individual headings. A few
methods were listed twice (e.g., under nicotine
chewing gum and under acupuncture).
The reader is directed to the cautionary note
that precedes the comprehensive table. Care
should be taken to give more weight to those
studies that used sound followup procedures.
Summary tables are presented in this review for
various methods intending to show the number of
trials, median quit rates, range of results, and per-
cent of trials that scored at least 33 percent
abstinence. The tables also show how the methods
have progressed over time. For these summary
tables, only programs with at least a 6-month
followup were included. The reader is, never-
theless, cautioned that 6-month results are not
equivalent to 1-year results, as recidivism occurs
between 6 months and 1 year. We now know from
several long-term followups (2 to 5 years) that some
ex-smokers return to smoking even after 1 year.
The standard in the field should be a 1-year
followup. Although many subjects cannot be
located after 1 year, when possible, 2-year
followups should be conducted.
When information was available, programs were
evaluated based on their reports of abstinence
results; whether all initial subjects were included
in the followup results or just "graduates," quit-
ters, or persons found at followup; and the length
of the followup. In addition, note is made of pro-
grams that validated results by physiological
measurements.
Good evaluation procedures call for including all
enrollees who start treatment in the followup
results. In the case of methods with complicated
procedures that extend over several visits or a
group method with multiple sessions, it is argued
that someone who attends only the first session
should not be included in the results. 7hking this
argument into consideration, the guidelines by
Berglund et al. defined a participant as a "smoker
who registers for treatment and attends at least
15 % to 20 % of the sessions: '79 Using this
guideline, attendance at 1 out of 5 sessions would
qualify a participant for inclusion in results; of 6
to 11 sessions, attendance at 2 would qualify a par-
ticipant for inclusion in the results; and for 12 or
more sessions, 3 would suffice to meet the defini-
tion of participant.
12
The American Cancer Society initiated a code
of practice for evaluating cessation programs and
protecting smokers seeking treatment, which was
developed under the direction of the National
Center for Health Education. The Code of Practice
for Smoking Cessation Programs defines success
as complete abstention from all forms of tobacco
for 1 year following treatment.80 The code calls for
including in the evaluation all persons attending
the first treatment session. The code provides
definitions of participant, attrition rate, and treat-
ment success. Although a number of voluntary
and commercial organizations have agreed to
abide by the code, there are indications that some
subscribing agencies are not following the stan-
dards. One deficiency of the code of practice is the
absence of a recommendation for biochemical
validation of self-reports. (A companion code, Stan-
dards for the Evaiuation of Group Smoking
Cessation Programs, was also developed).
The guidelines and the code are definite on one
point: participants not located at followup or fail-
ing to provide results should be counted as
smokers. In addition to providing results on all par-
ticipants, investigators can present data on sub-
jects completing treatment and on those found at
followup.
Most of the studies reviewed based their results
on those subjects who completed treatment or
were located at followup. The behavioral in-
vestigators, particularly those using rapid smok-
ing, 'limited their followups to subjects completing
treatment. Hypnosis studies likewise limited their
followups. It was not possible to recalculate results
for studies that did not include all participants.
Some reports did not state the original number of
subjects. Definition of followup also varied (e.g.,
Nicorette studies counted their followup period
from the start rather than the end of treatment).
Also, quit rates for some studies were based on
abstinence for the entire followup period, while
most studies measured abstinence at the followup
point. The results, as given by the investigators,
are presented in the comprehensive table. The
reader should be aware that some results are based
on all subjects and some are not. The cautionary
note that precedes the comprehensive table com-
ments further on these points.
Most cessation programs achieve from 50- to
80-percent abstinence at the end of treatment.
One-half or more of the quitters return to smok-
ing, indicating that short-term success rates are
unstable. This review will examine only followup
quit rates as measures of success. The reader
should keep in mind that a 4- to 6-month rate is
less stable than a 1-year rate. In this monograph,
the term "smoker" will mean cigarette smoker
and "success" will refer to abstinence.
TIMN 293343

In broad terms, there are basically five ways of
breaking the cigarette smoking habit: doing it on
your own or with minimal instructions; attending
a quit clinic, class, or group; working directly with
a professional; participating in a large research
trial or community program; or being a subject in
a behavioral laboratory. Several dozen methods
used over the last 8 years, organized into 10
categories, are reviewed in the next chapter.
WORKSITE SMOKING POLICIES
AND CONTROL PROGRAMS
Following the review of smoking methods, a
chapter is devoted to smoking control at the
workplace. Covered are health risks to the worker,
costs to the employer, antismoking policies, and
intervention approaches. Three intervention
strategies are reviewed: educational campaigns, in-
centives for quitting, and cessation programs.
Many companies sponsor quit methods for their
employees, but few evaluation reports are available.
Although most cessation studies at the workplace
are covered under their appropriate category in
chapter 3, they are brought together in the
worksite chapter so that their impact can be
assessed.
TIMN 293344
13

3. SMOKING CESSATION METHODS
Although about 1 million Americans stopped
smoking in each of the last several years, there re-
main 50 million smokers. Survey data have shown
that the majority of smokers have made at least
one serious but unsuccessful attempt to stop
smoking.81 Almost two out of five smokers have
made three or more attempts to quit.82 Horn
reported that between 1970 and 1975, 84 percent
of U.S. smokers thought seriously about giving up
smoking, and 68 percent of these smokers tried
to quit.83
This chapter reviews cessation methods under
10 major categories. Where feasible, summaries of
followup quit rates are presented for various in-
terventions in tabular format. The reader should
keep in mind that rates reported are largely
unverified and that some followup procedures may
be faulty. Reports that were received or identified
late may not be included in the summary tables,
but they are listed in the comprehensive table.
Although most ex-smokers quit on their own
after several attempts to break their habit, many
smokers seek help in quitting. That is why cessa-
tion methods are offered by health practitioners
and voluntary and commercial organizations and
are the subject of much laboratory research by
social and behavioral scientists. It should be noted
that the availability of smoking cessation pro-
grams may encourage some individuals to attempt
abstinence who otherwise would not do so.
SELF-CARE
Self-care means simply being able to do for
yourself things that maintain your health. Self-
care is being able to make personal choices based
on one's own experience and knowledge.84 In
smoking cessation, self-care consists of three
modes: devising one's own way of quitting; receiv-
ing brief instructions or advice on how to stop and
then doing it; or utilizing an aid or a self-help guide
to quitting such as a stop-smoking book, quit kit,
instructional manual, record, cassette, filter, over-
the-counter lozenge, or drug store preparation. In
many cases, smokers stop temporarily when they
have a nagging cough, throat irritation, or cold or
when they experience alarming physical symp-
toms such as loss of breath, chest pains, or
weakness. No specific method is employed, but
before long the smoker has quit.e5
Self-care is distinguished from self-management
or self-control inasmuch as the latter are
behavioral techniques, generally directed by
psychologists, which include supervision or a
variety of procedures that negate the self-care
aspect. For example, Glasgow evaluated a self-help
treatment manual by assigning subjects to
"minimal contact self-control" that consisted of
a 3-week treatment program (relaxation and
stimulus control training, rapid smoking during
six sessions, meetings with a therapist, and weekly
telephone calls to check progress and answer ques-
tions) or "high contact self-control" (the same pro-
cedures with more direction and contact with the
therapist).86 This is not meant as criticism of
Glasgow, as his study was well done, but as an
illustration that managing the subject so closely
is not considered self-care.
There is a bit of self-care in many cessation
methods. Quitting after a warning or counseling
from a physician to stop smoking or after viewing
a televised quit program could be labeled "quitting
on your own: " The difference is that the impetus
was the physician's warning or counseling or the
television program.
The term "self-help" is often used to mean peo-
ple helping each other through mutual support
and is therefore part of self-care. There are 500,000
self-help groups, many of them organized around
health, disease, or addiction. Smokers Anonymous
is an organization that encourages smoking cessa-
tion and offers support to those who have quit. The
National Cancer Institute (NCI) defined self-help
for a workshop on self-help strategies more broadly
to include "an individual's or a group's efforts to
quit smoking without the continued assistance of
professionals, trained leaders, or organizations: 'B7
This definition included mass media approaches
and contact with physicians. In this monograph,
these other methods will be treated in separate
categories.
15
TI-MN 293345

In cessation trials, those people who are as-
signed to be controls and stop smoking have quit
on their own. Although they may have filled out
a questionnaire, they have received no instructions
on how to quit. The following examples all had
1-year followups. The Smoking Control Research
Project had two control groups: 17 and 19 percent,
respectively, quit.88 In Seriff and Finkelstein's
study, 10 percent of the controls quit.$a Ovhed
(Sweden) reported that 14 percent of the controls
quit.90 Guilford had controls sign "decision cards":
16 percent stopped smoking.91 In the final exam-
ple, Suedfeld and Ikard encouraged controls to quit
but offered no help: 17 percent gave up smoking.92
Self-Help Books
A variety of self-help books and quit kits are
available to guide smokers in their efforts to stop
smoking. Unfortunately, there are only a few
evaluations of these materials. The Self-T2?sting Kit,
devised by Horn in the late 1960's at the National
Clearinghouse for Smoking and Health, has been
widely used and is included in most quit books
and guides.93 A Teenage Self-Test was also
developed by the Clearinghouse. The kits provide
understanding of how one feels about cigarettes,
how one uses them based on Silvan 'Ibmkins'
theory94 the reasons for stopping, and factors that
inhibit or assist the quitting effort. In 1969, the
Clearinghouse broadcasted a television series of
four programs that utilized the Self-Tbsting Kit. A
followup of 207 persons who watched the program
and used the kit showed that 23 percent were not
smoking 1 year later.95
The U.S. Office on Smoking and Health provides
smoking cessation pamphlets, such as Helping
Smokers Quit and Calling it Quits: The Latest Ad-
vice on How to Give up Ctgarettes. NCI designed
the Helping Smokers Quit Kit containing
materials for the smoker and the physician. In
1983, NCI issued a new cessation kit, Quit for
Good, which replaced the earlier kit. The kit is
designed for physicians and dental and other
health professionals to use in counseling patients.
The kit contains two patient brochures, Quit It and
For Good, with cessation and maintenance tips.
NCI recently developed a Helping Smokers Quit
kit for pharmacists to use in counseling people on
how to quit. NCI also offers Clearing the Air, a
pamphlet that details methods and techniques for
giving up smoking; a Spanish version is Despeo jan-
do el Aire. NCI makes available a supplemental
factsheet, You've Kicked the Smoking Habit-Fbr
Good1, which provides a variety of tips for remain-
ing a nonsmoker.
In 1977, the American Cancer Society (ACS)
developed the I Quit Kit consisting of seven items:
16
portions of the Self-Tbst; instructions for quitting
over a 7-day period; a quitting calendar; a phono-
graph record that contains experiences in quitting,
a breathing exercise, songs, and skits; a poster; tips
on how to quit and remain off smoking; and I Quit
buttons.
Glasgow, Schafer, and O'Neil96 used the I Quit
Kit as a "minimal treatment control" in a test of
two behavioral self-help books, one by Danaher
and Lichtenstein97 and one by Pomerleau and
Pomerleau.98 In the self-help trial, the ACS manual
outscored the other two books: 27 percent success
for the ACS manual at 6 months compared to 15
percent for the Danaher and Lichtenstein book
and zero percent for the Pomerleaus' book.
Glasgow reports that four-fifths of the subjects
assigned to the ACS manual read it, while about
one-half of the subjects assigned to the other two
books read them.99 He postulates that self-
administered subjects who receive relatively com-
plex behavioral programs have great difficulty in
following them. On the other hand, the less com-
plex I Quit Kit was more easily followed. (In the
same trial, when a therapist directed an 8-week
group in which subjects used the same materials,
the behavioral books came out better than the ACS
book.)
The Stanford University group evaluated the
Quit Kit developed for their Five City Project 100
The Quit Kit consists of an explanatory flier, four
two-sided sheets with behavioral tips for smoking
cessation, and a 2-inch heart magnet. 'Iivo hun-
dred and seven northern California smokers were
assigned to either the Quit Kit, the Quit Kit plus
audiotape with instructions on the focused smok-
ing procedure, or delayed treatment. The analysis
was "muddied" by combining the two quit kit
groups, although over one-third of the audio sub-
jects used the cassettes, and by not following the
comparison group at the 6=month followup. At the
2-month followup, 13 percent of the quit kit sub-
jects and 5 percent of the delayed treatment sub-
jects were abstinent. At 6 months, the quit rate for
quit kit subjects was 11 percent. Nonsmoking was
verified by carbon monoxide assessments. The
Quit Kit cost $1.75. The authors concluded that
the kit is an inexpensive way to help motivated
smokers to quit. The study also showed that most
subjects will not use a self-administered aversion
procedure.
The American Lung Association (ALA) pro-
duced two manuals for people who wish to quit on
their own: a 64-page cessation guide, Freedom
From Smoking in 20 Days, and a 28-page
maintenance booklet, A Lifetime of F7-eedom From
Smoking lol The cessation guide includes part of
the Self-Test, a cigarette record, and contracts to
TIMN 293346

sign and identifies smoking triggers. It offers in-
formation about controlling weight, handling
smoking situations, and doing deep-breathing and
muscle relaxation exercises. Tasks and informa-
tion are offered for each of 20 days with the first
7 days considered preparation, the next 9 quitting,
and the last 4 days reinforcement of nonsmoking.
The maintenance booklet supports the ex-smoker
by providing techniques for coping with urges to
smoke. Diet information and suggestions for deal-
ing with tension and social situations are em-
phasized. These manuals are well designed and
have proven to be very popular.
David, Faust, and Ordentlich evaluated the ALA
manuals in five cities of four states 1O2 The 1,237
participants were randomly assigned to four con-
ditions: (1) the cessation guide; (2) the cessation
guide plus maintenance booklet; (3) ALA leaflets;
and (4) the leaflets plus maintenance booklet. A
$20 fee was required. A 1-year followup showed that
15 percent of the subjects assigned to the cessation
guide had quit, while those assigned to either con-
dition that included the maintenance booklet (2 or
4) showed 18-percent success; the leaflets alone had
a 12-percent quit rate. Ninety-five percent were
located at followup; nonresponders and pipe or
cigar smokers were counted as failures.
Tvo local evaluations of the ALA manuals were
conducted. O'Neal queried people who had re-
quested the manuals in Arkansas.103 Of 68
responders, 32 percent reported that they had
stopped smoking (unknown followup period).
Perlstadt surveyed 1,500 persons who had received
the manuals in Michigan within the previous 15
months.104 Of 300 persons who responded, one-
third had quit
There are dozens of "how to quit smoking"
books; a few will be briefly summarized. Danaher
and Lichtenstein's Become an Ex- Smoker views
smoking as a learned behavior that has to be
unlearned.97 They present aversive and nonaversive
ways of quitting. Record keeping and combating
urges to smoke are stressed. Muscle relaxation
skills and self-rewarding techniques are suggested.
Managing thoughts about smoking and weight con-
trol are discussed.
Pomerleau and Pomerleau base their book. Break
the Cigarette Habit A Behavioral Program for
Giving Up Cigarettes, on behavior modification
techniques.98 Eight units lead the smoker through
gradual reduction to abstinence. Stimulus control
techniques are presented. Ways of dealing with
problems and weight gain are discussed.
Pederson and her colleagues conducted two
studies of self-help books. In the first trial, 28
smokers were assigned to either the Pomerleaus'
book or the Danaher and Lichtenstein book los At
6 months, quit rates were 33 percent for
Pomerleaus' and 23 percent for Danaher and
Lichtenstein. In the second trial, 69 smokers were
advised to quit, and some of them were given the
Pomerleaus' manual 1O6 Surprisingly, of those who
received Pomerleaus', 17 percent reported
abstinence at 6 months, while among those who
were only advised to quit, 26 percent were
successful.
liwo other behavior modification volumes are
Stop Smoking for Good107 and No More Butts A
Psychologist's Approach to Quitting Cigarettes los
Jackie Rogers of SmokEnders authored a book
that emphasized careful preparation and develop-
ment of the proper attitude for quitting109 Case
histories and recommended activities (relaxation,
diet, and exercise) are included.
Burton and Wohl's book, The Joy of Quitting, is
directed at teenagers.11O The effects of smoking are
summarized, and excuses for not stopping are
discussed. Methods for stopping and healthy eating
habits are presented.
Quit Smoking in 30 Days includes three phases:
preparation, quitting, and maintenance 111 "Pat; ' an
inner voice that fights nonsmoking by supplying
a stream of "resumption thoughts; ' is a feature of
this volume. Tips are provided on how to deal with
"Pat," cope with withdrawal symptoms, control
urges, avoid weight gain, and manage potential
relapse situations.
A number of quit books do not provide a single
method to follow. Instead, they emphasize the
hazards of smoking and the benefits of quitting.
They describe a variety of available methods and
cite sources where the smoker can turn for help.
One example is Casewit's Quit Smoking.ll2 He
discusses the psychology and physiology of
cigarette use and describes ways of quitting.
A book to be published in 1987 by Ferguson is
aimed at smokers not committed to quitting. The
Smoker's Book of Health: How to Keep Yourself
Healthier and Cut Your Smoking Risk advises
smokers how to improve their health and offers a
variety of methods and tips to smokers who decide
to quit 113 This volume contains useful information
on eating, exercise, stress reduction, and social
support.
The final self-help book to be noted is The Stop
Smoking Diet.il4 Nicotine is assumed to be the ad-
dictive component of cigarettes. Diets containing
acid-forming foods (meats, poultry, and fish) en-
courage faster elimination of nicotine from the
system, while base-forming foods (vegetables, fruits,
and milk) result in slower release of nicotine. The
base-forming smokers' diet (including grains) is in-
tended to prevent weight gain and help the smoker
to quit. The diet changes once abstinence is
achieved. Some suggestions are potentially damag-
ing, as the author proposes as "nicotine
17
TIMN 293347

alternatives" dry snuff, moist snuff, chewing
tobacco, and a pipe or cigar.
Nepps evaluated Johnson and Johnson Corpora-
tion's Liue for Life Smoking Cessation Program
Manual consisting of nine sequential modules
that combined behavioral techniques 115118
Smoke holding, nicotine fading, and self-control
strategies were dispensed to employees who
volunteered for the cost-free program. Originally,
36 workers started the modules, but only 19
returned for the second module, and 6 completed
all 9 modules. Quit rates based on these 19 par-
ticipants showed that 26 percent succeeded.
Several audiocassettes provide quitting pro-
grams. Three examples follow. The first, Smoke No
More by Miller, is a set of two tapes that contain
tips to strengthen motivation, provide stress reduc-
tion and self-control skills, and describe relaxation
and deep-breathing exercises. Miller stresses the
need to replace smoking urges with positive im-
ages and rewards until cigarettes are no longer
needed. The second is a series of five audiotapes
by Danaher and Lichtenstein called Comprehen-
sive Smoking Cessation Program. In addition to
muscle relaxation exercises and homework
assignments, an aversive smoking procedure is
outlined. Advice is offered on how to handle prob-
lems associated with quitting.
In 1985, the ALA produced In Control, a smok-
ing cessation video program that individuals with
VCR's can use at home.l 17 Nina Schneider (UCLA)
and Steve Garvey (baseball star) host the 2-hour
video program consisting of 13 segments to be
shown over 13 days. Users also receive a 124-page
Viewers Guide and a 20-minute audiotape with
motivational and relaxation messages. A 14-day
weight maintenance plan is included. The In Con-
trol package sells for $60.
Aids to Quitting
A variety of aids are available to help smokers
break their habit. Their effectiveness is ques-
tionable, and those persons who quit after using
these products may be considered actually to have
quit on their own. The most popular aid is a filter
that reduces the tar, nicotine, and carbon monox-
ide levels, permitting the smoker to be weaned
from the chemical addiction to cigarettes. Several
filters are sold, one being Teledyne Water-Pik's One
Step at a Time (in the United States and Japan,
and sold under the MD-4 brand name in other
countries). This filter system comprises four
reusable filters that reduce the tar, nicotine, and
carbon monoxide levels about 20, 50, 70, and 90
percent, respectively.118 The withdrawal system
takes 8 weeks, as each filter is supposed to be used
for 2 weeks. The suggested retail price is $11.95,
18
but it is discounted in some stores to $7.99. A re-
quest to Tbledyne Water-Pik for validating data
regarding quit rates was answered merely with
data regarding the substance reduction capabili-
ties of the filters.
There have been two tests of 'Ibledyne Water-
Pik's One Step at a Time 119 The first was a study
by Miller of 67 people who purchased the filters
in pharmacies in Erie County, PA120 Only persons
who completed the procedures for using the filters
were considered. None of the 67 people had quit
at the end of the 8-week period. Followups 4 to 12
months later revealed that 10 percent had quit
smoking. Most people remained on the fourth filter
for many months and did not stop smoking. Some
people compensated for the reduced nicotine by
increasing their smoking.
The second study was a carefully controlled
evaluation of One Step at a Time. Hymowitz et al.
assigned 130 subjects to use graduated filters, use
placebo filters, or quit on their own lz1 At the end
of 8 weeks, the quit rate for graduated filters was
26 percent, placebo filters 14 percent, and quitting
on their own 21 percent. At the end of the year,
the percent quitting on their own had swelled to
33 percent, while rates for graduated filters had
declined to 22 percent and for placebos to 12 per-
,
} cent. The investigators concluded that the data fail
' to document the utility of the filter system for stop-
ping smoking. Nonetheless, the success rate-22
percent at 1 year-is as good as that achieved by
many more complex methods reported later in this
volume.
There are numerous over-the-counter products
sold as aids to stopping smoking. Jeffrey Martin,
Inc., sells Bantron, smoking deterrent tablets com-
posed of lobeline sulfate, tribasic calcium
phosphate, and magnesium carbonate. Lobeline
sulfate is supposed to decrease the physical crav-
ing for nicotine. Three tablets are taken each day
with one-half glass of water each "until the goal
is reached: " A package of 18 tablets costs $5. A re-
quest for validating data brought no response.
VITA Plus Industries markets Stop-Easy, a stop-
smoking gum. The package states that the gum
has been used successfully by thousands of peo-
ple in Europe and the United States as a temporary
aid to moderate smoking or stop altogether. The
gum is composed of silver acetate, ammonium
chloride, and carboxylase. Tablets are to be chewed
every 4 hours with a 3-week program recom-
mended. The cost for 12 tablets is $5. The tablets
are supposed to interact with tobacco smoke to
create an unpleasant taste. The package claims 10
years of clinical research. There was no response
to a request for validating data.
HEALTHBREAK, distributed by Lemar Labora-
tories, consists of 24 medicated chewing gum
TIM.N 293348

tablets and a program booklet for $7.50 or 12
medicated lozenges for $6 called The Stop-
Smoking Lozenge. A request for validating data
brought no response.
BAN SMOKE, a product made of benzocaine, is
offered by Thompson Medical Co. This special for-
mula gum comes in packages of 24 for $4. One or
two pieces are to be chewed when the user gets the
urge to smoke. The package states "Delicious,
flavor-ful BAN SMOKE is the pleasant way to stop
smoking: " The package cautions that "BAN
SMOKE will help you only if you really want to cut
down or stop smoking completely." There was no
reply to a request for validating data.
IN TROL, offered by Bonny Venture Service, is
a "miracle" product aimed at controlling smoking
and appetite easily. It is "a secret blend of natural
ingredients, each individually effective in satisfy-
ing cravings for tobacco." The product is dispensed
through a small vaporizer (IN TROLATER) dis-
guised to look like a cigarette. A 6-month supply
of IN TROL costs $9.
E-Z QUIT, the advertisement says, is "recom-
mended by doctors to help you kick the habit-
for good: " It is a cigarette substitute that
"simulates the taste and pleasure of a ciga-
rette .... The secret lies in the scientifically im-
pregnated capsule inside the lifelike 'cigarette: "
A package consisting of one smokeless cigarette
and three capsules (lasts up to 4 months) is sold
for $7 by Starcrest of California, Perris, CA.
A smokeless cigarette named Favor is a plastic-
coated cylinder with a nicotine-soaked filter.122 It
is supposed to satisfy a smoker's nicotine desire
without emitting a cloud of smoke. One stick is
equal to five regular cigarettes. Ferguson reports
that Favor is not advertised as a smoking cessa-
tion device to avoid Food and Drug Administration
(FDA) regulation 113 Favor is marketed in some
cities in Texas, Colorado, Oklahoma, and New
Mexico by Advanced 'Ibbacco Products of San
Antonio.113
Jazz is a nonnicotine, tobacco-free product
made from the Argentinian plant lactuca (similar
to lettuce). It burns like a regular cigarette and
smells like mild tobacco.122 Other cessation devices
include several types of cigarette dispensers that
unlatch a cigarette at predetermined intervals,
mouthpieces that reduce nicotine levels, and a
holder that produces an electrical shock. There is
even a cigarette-holding device that discourages
smoking by delivering a health risk message 123
The holder is equipped with treated filter paper
that carries health risk messages that are. invisi-
ble at the start of smoking but become clearly
readable during smoking.
The FDA is studying the effectiveness and safe-
ty of smoking deterrents. An FDA panel of experts
found that 43 of 45 active ingredients used in
smoking deterrents are neither safe nor effective lz4
Lobeline and silver acetate are still under study.
The FDA is expected to issue rulings concerning
the sale of deterrents containing these ingredients.
Quitting by Mail
Three studies present evidence that it is possi-
ble for smokers to quit through the receipt of
materials via the mail. Brengelmann and
Sedlmayr report as much as 45-percent success
at 15 months for subjects who were treated
through the mai1125 1l-eatment materials were
mailed over a period of 12 weeks to persons who
volunteered to quit. Subjects had to respond to
mailouts. The followup was based on response
from about one-half of the subjects.
Jeffery et al. randomly assigned 29 subjects to
three correspondence courses for quitting smok-
ing 128 The three conditions were mail only, mail
plus a signed monetary contract linked to suc-
cessful completion of periodic homework
assignments, and mail plus a contract plus daily
progress reports to a telephone answering
machine. A group method was used as a control.
In addition to a manual, two audiotapes were pro-
vided on relaxation and aversive smoking pro-
cedures. Each participant deposited $50 as a per-
formance deposit. At an 8-month followup, 20 of
29 subjects reported their abstinence results,
which ran from 33 to 44 percent based on the sub-
jects reporting.
Schneider et al. sent computerized mail to treat
smokers who did not wish to attend face-to-face
therapy.127 Of 1,044 smokers who expressed in-
terest in cessation treatment, 117 were willing to
accept face-to-face treatment. Of the 509 assigned
to the computerized program, one-fifth returned
at least one mailing, and of these, two-fifths con-
tinued to the final week. A 6-month evaluation of
four conditions showed the following quit rates:
single mailing of computerized material
(N=214)-10 percent; single mailing of pamphlet
(N=205)-12 percent; complete set of computer-
ized mail (N =108)-13 percent; and face-to-face
treatment (N=105)-18 percent. The results of the
three mail studies are encouraging as they show
that people can quit on their own when receiving
instructions on how to do it without face-to-face
contact.
Several groups are developing microcomputer
programs for quitting smoking. Investigators at
Behavioral Health Systems, Staten Island, NY, and
Massachusetts General Hospital, Boston, are
designing online behavioral smoking cessation in-
structions for computer users. Control Data Cor-
poration offers two self-quit courses: How to Quit
TIMN 293349
19

Smoking Self-Study Course and a computer-based
program named PLATO. Both courses run 6 to 8
weeks and are intended for distribution by com-
panies to employees. (Refer to the worksite chapter
for cost and other information.)
Summary and Comment
We found out a long time ago that smokers
would rather quit on their own but with the help
of instructions, medicine, or guides. In a 1965
survey of male smokers belonging to the Kaiser
Health Plan, the most popular quitting methods
were instructions, followed by medicine, television
programs, and a book.47 Public health clinics and
groups were least popular. Three out of five
respondents were willing ("yes" and "maybe"
responses) to participate in methods that they
could carry out by themselves (book or television
programs). Only two out of five were willing to par-
ticipate in methods that actively involved others.
A Gallup Poll in 1974 confirmed our results.lz8
The variety of self-help aids-kits, pamphlets,
manuals, books, audio cassettes, drug store
preparations, cigarette substitutes, and cor-
respondence courses-cater to the wishes of
smokers for ways they can quit smoking on their
own. Evaluations of self-care products and books
reveal quit rates slightly lower than those of some
other methods (table 1). The median quit rate was
about the same for 6-month and 1-year followups.
Evidence was presented that the less complex quit
guides achieved higher success rates.
Zbble 1
SUMMARY OF FOLLOWUP 9UIT RATES
OF 1S SELF-HELP TRIALS
Reported 1980-1984
Percent
N Range Median 33%
At Least 6-Month Followup 11 0-33 17 18
At Least 1 Year Foilowup 7 12-33 18 14
The general finding to emerge from the various
types of self-quitting studies is that people who
self-select to quit on their own appear to succeed
16 to 20 percent of the time in being abstinent at
1 year. This finding is supported by statistics from
national samples (see page 4), which indicate
that of those who try to quit, 20 percent report that
they succeed.39 This may be used as a benchmark
to measure results from interventions that include
more than minimal guidance up to intensive
treatment.
Schacter points out that self-quitting appears to
involve cumulative learning over repeated ef-
forts 129 He contends that most smokers who really
try to self-quit eventually succeed. Recent research
20
suggests that unaided quitters who succeed enjoy
higher levels of motivation to quit, success expec-
tancy, social support for quitting, and psychosocial
assets and make greater use of particular self-
change skills than do individuals who do not suc-
ceed in quitting 13a19s DiClemente and Prochaska
found that change processes discriminated self-
quitters and therapy quitters 132 These studies
were largely retrospective, so they may involve
recall biases. For example, successful quitters may
claim strong motivation as a recall.
In a prospective study of self-quitters, it was
found that recent quitters emphasized social sup-
port, while long-term quitters emphasized coping
strategies.ls4 Self-efficacy scores reliably
discriminated smokers from nonsmokers and re-
cent quitters from long-term quitters 135 Prochaska
and DiClemente have found highly significant dif-
ferences in the change processes that self-
changers emphasize in five stages of
change.ls4138 They are using their findings to
develop self-help materials.
Research on self-care methods and the self-
change process has increased.-NCI has funded 10
research projects that are either testing self-care
materials or studying self-quitters. Several projects
use ALA or ACS manuals, while others are
developing their own materials. Three projects are
being conducted at worksites; two groups use
hotlines; one is testing a correspondence program;
and several are using nicotine chewing gum.
Maintenance and relapse factors, such as stress
and social support, are being studied. These proj-
ects will impact over 200,000 individuals and,
hopefully, will identify useful self-care methods
and provide more insight regarding self-quitting.
Findings from these studies may instruct us in
how to help treated subjects gain the motivations,
resources, and skills of successful untreated
subjects.
Considering the great number of people trying
self-aids and that many smokers try several times
before they actually quit, one must conclude that
the aids have led many smokers to the path of
nonsmoking. More studies are needed to evaluate
the drug store preparations. It appears that FDA
is taking the first steps to evaluate the evidence
regarding the safety and effectiveness of many in-
gredients. Participation of health professionals and
community programs can encourage more people
to help themselves break the cigarette habit.
Self-help guides have been used in conjunction
with most cessation methods. The excellent ALA
cessation and maintenance guides meet high stan-
dards. They are attractive in appearance and
design; they cover a variety of effective techniques;
and they present a step-by-step program for quit-
ting smoking that can be easily understood by the
user. The maintenance manual provides advice
TIMN 293350

and tips for the period after the smoker quits. On
the horizon are other self-help aids that utilize new
technologies, such as videotapes and personal
computers. Self-help aids would appear to be cost-
effective in terms of their minimal use of profes-
sionals and programs. They are convenient for the
user and satisfy the consumer's preference for
quitting on his or her own. Needed is the develop-
ment of new self-help techniques and research into
how best to present these packages to smokers.
Self-help techniques that are shown to effective
can be distributed through medical and dental of-
fices, health departments, the media, schools,
public libraries, and places of work. This strategy
will result in many more ex-smokers.
EDUCATIONAL APPROACHES,
CLINICS, AND GROUPS
Nonprofit Programs
Over the last decade there has been a notable in-
crease in smoking control programs offered by
public and private agencies, particularly hospitals.
For example, a 1980 survey of state and local smok-
ing programs found that in the United States, in ad-
dition to those given by the state and local units
of cancer, lung, and heart associations and the
Seventh-day Adventist Church, smoking cessation
programs were offered by at least 50 hospitals in
19 states, 30 health plans or clinics in 14 states, and
health departments in 12 states.138 A similar survey
conducted in 1985-1986 reported that cessation
programs are now offered by 124 hospitals in 33
states, by 54 health plans or clinics in 28 states, and
by 94 health departments in 36 states?3a
Cessation programs are sponsored by a variety
of other organizations, including schools, colleges,
medical centers, research foundations, medical
societies, interagency councils, military units, rural
community and service agencies, labor unions, and
exercise clubs, as well as private businesses at of-
fices and factories. Many of these cessation efforts
are based on the programs or materials supplied
by the ACS, the ALA, and the Seventh-day Adven-
tist Church, but some clinics offer biofeedback,
hypnosis, behavioral approaches, or their own
methods. Smokeless and Smoke Stoppers are popu-
lar programs in hospitals.
The most active organizations in smoking con-
trol in the United States and Canada have been the
cancer and lung associations and the Seventh-day
Adventist Church. In Canada, the Council on
Smoking and Health, the Heart Foundation, and
provincial health departments have played leading
roles in cessation. A number of private foundations,
such as the American Health Foundation, have
sponsored ongoing cessation programs. This sec-
tion will discuss educational activities and pro-
grams, the FYve-Day Plan, live-in programs, group
methods, and withdrawal clinics offered by non-
profit organizations. In general, nonprofit programs
are characterized by low fees, nonprofessional
leaders, and an emphasis on health education.
Educational Activities
The public health campaign waged by public and
private agencies has stimulated cessation activities.
The annual report of the Surgeon General, pre-
pared by the Office on Smoking and Health (The
Health Consequences of Smoking), and the
announcements and publications by governmen-
tal and voluntary agencies have provided the public
with incentives and ways to quit smoking. The
Surgeon General called for a Smoke Free Society
by the Year 2000. In response to this call, 63
representatives of America's antismoking move-
ment met in November 1984 to develop strategies
for realizing this goal. The National Interagency
Council on Smoking and Health organized the
meeting.
The Office on Smoking and Health (OSH) is the
principal U S. agency concerned with the problems
of smoking and its effect on health. OSH offers
educational materials, bibliographic references, and
scientific findings related to smoking and smoking
cessation. The Self Test has already been men-
tioned.93 OSH prepares the annual report on the
health consequences of smoking and conducts
systematic surveys of smoking habits and attitudes
among adults, teenagers, and health professionals.
OSH publishes the ongoing Bibliography on Smok-
ing and Health, which summarizes the world
literature on smoking and health. This is an impor-
tant information resource for the scientific com-
munity about prevention and withdrawal methods.
OSH is responsible for staffing the Interagency
Committee on Smoking and Health. The Commit-
tee advises the Secretary of the Department of
Health and Human Services on smoking issues.
The Committee Is chaired by the Surgeon General;
its 22 members represent various Federal and non-
Federal agencies.
Several other Government agencies-notably the
National Cancer Institute, the National Heart, Lung,
and Blood Institute, the Centers for Disease Con-
trol, the National Institute of Child Health and
Human Development, and the National Institute on
Drug Abuse-publish material on smoking cessa-
tion, fund research projects, and sponsor con-
ferences on smoking prevention and cessation.
In Canada, the Ministry of National Health and
Welfare directs a national effort to reduce cigarette
smoking, including producing educational
' TIMN 293351
21

materials, films, and TV clips; coordinating profes-
sional activities; funding research programs; and
conducting national surveys of smoking attitudes
and habits. In 1982, in collaboration with provin-
cial health departments and major voluntary
health organizations, the Ministry initiated a ma-
jor smoking prevention program, Zbwards a
Generation of Nonsmokers, or Generation 140
Besides promoting nonsmoking among young
people, the program aims to create an awareness
of the consequences of smoking, encourage smok-
ing cessation, and foster a nonsmoking social en-
vironment. The Time to Quit program focuses on
current smokers, utilizing a multimedia,
community-based approach.
ACS takes a prominent role in smoking preven-
tion and cessation. In addition to the publication
of educational materials and quit guides, ACS has
produced cessation trigger films, funded cessation
studies, participated in public policy programs,
sponsored scientific and lay conferences on smok-
ing cessation, and provided professional education
on smoking control to health care personnel. ACS
originated the world conferences on smoking and
continues to play a major role in them. ACS spon-
sored the 1978 International Conference on Smok-
ing Cessation49 and the 1981 National Conference
on Smoking OR Health 141 The Great American
Smokeout (to be discussed in the section on Mass
Media and Community Programs) was initiated by
ACS as an annual cessation event and continues
to receive a lot of media attention.
ACS runs an active withdrawal program for
adults and teenagers, which will be discussed in
the section on withdrawal clinics and groups. ACS
also sponsors a smoker's telephone quit-line.
Recognizing the limitations of local ACS resources,
ACS is placing priority attention on preparing
representatives of business and industry, schools,
hospitals, clubs, and other organizations to con-
duct cessation programs on their own?42 ACS pro-
motes independent stopping through education
and health promotion and making the Quitter s
Guide and I Quit Kit available. Local units are en-
couraged to install recorded telephone messages
and locate volunteer ex-smokers to help current
smokers to quit. ACS developed a new intervention
program, FreshStart, which compresses the
former 16-hour program into 4 hours. Local units
train representatives of community organizations
to become FreshStart facilitators. In summary,
ACS offers a comprehensive smoking control
program.
ALA, in line with its goal of cleaning up the air,
discourages smoking through public policy ac-
tivities, public education programs, workshops for
professionals, and funding research and communi-
ty activities. Local associations provide help to
22
smokers wishing to quit by offering materials, con-
sultation, and cessation clinics.
In 1975, in collaboration with the American
Thoracic Society and the Congress of Lung Associa-
tion Staff, ALA launched a project to develop smok-
ing cessation programs utilizing self-help, clinic,
and mass media approaches. The project took 5
years and included an evaluation of the effective-
ness and cost-benefit of the programs. The result
was the production of two manuals with a work-
book format. The Freedom From Smoking in 20
Days is a systematic day-by-day approach leading
to complete cessation on the 16th day with 4 follow-
up days to cope with the initial difficulties of
quitting. The second manual, A Lifetime of
Freedom From Smoking, is designed to be used by
the ex-smoker to maintain nonsmoking. (These
manuals are discussed further in the self-care sec-
tion.) The manuals are also used in a clinic format
with the leader offering encouragement and con-
sultation and the group providing support. ALA has
adapted the manual for use at the worksite, and
ALA staff help companies to develop quit programs
(see chapter 4 on the worksite).
The Canadian Council on Smoking and Health
was formed in 1974 at the national level to foster
interagency cooperation with one of the priorities
being the formation of provincial and local coun-
cils on smoking and health 143 The Council
cooperates with the national government in pro-
moting the Generation program. The Council spon-
sors the annual "National Non-Smoking Week"
during the last week of January. Weedless Wednes-
day is the national nonsmoking day that en-
courages the one-day-at-a-time approach to giving
up smoking. Public and private health agencies
cooperate to make Weedless Wednesday, a media
event with many activities organized for that day,
including smoking cessation classes. With financ-
ing from the Non-Medical Use of Drugs Directorate,
Health and Welfare, the Council sponsored a Na-
tional Workshop on Smoking Cessation in 1977.
Persons in attendance came from voluntary, com-
mercial, university, and government programs.
Local health departments-notably those in
Regina, Tbronto, and Vancouver-have sponsored
cessation programs. The 'Ibronto Department of
Public Health launched a 20-year program to create
an environment in which smoking is socially unac-
ceptable. Included in the activities is a TV based
cessation program. The Vancouver Health Depart-
ment is running a controlled trial of smoking cessa-
tion in physicians' offices. The Regina City Health
Department operates a withdrawal clinic.
The Canadian Cancer Society and the Canadian
Federal Government developed the Time to Quit
smoking cessation program 144 The program relies
on a cognitive-behavioral approach based on the
TIMN 293352

health belief model (belief in personal susceptibili-
ty). The smoker examines problems connected
with quitting and practices strategies for coping
with these problems. The program consists of
three half-hour television programs, self-help
booklets, and a community guide. The program is
designed for local implementation with a 2-month
publicity blitz prior to the airing of the first televi-
sion show. For example, the program was launched
in Winnipeg by three voluntary agencies (Mani-
toba units of the Cancer Society, Heart Founda-
tion, and Lung Association) and the provincial
Department of Education Services working
through the Interagency Council on Smoking and
Health. The project created an awareness of the
program and distributed 60,000 self-help
packages.
The Canadian Heart Foundation and the Cana-
dian Lung Association promote a variety of pro-
grams intended to build the public's awareness of
the benefits of nonsmoking. Local units have spon-
sored cessation programs. For example, the On-
tario Lung Association offers Countdown, a seven-
session, 5-week tapering-off cessation course that
consists of both a self-help and clinic program. The
Operation Kick-It program is sponsored by the
lung association 145 During 1980-81, approximate-
ly 1,000 individuals were enrolled in the 8-week
Kick It program in Manitoba 146
Educational Techniques
It is sometimes difficult to classify smoking
methods into a particular category. The problem
is even more difficult when trying to distinguish
between educational and group methods. Any
method that assembles people in some type of
group might result in group support. Almost all
programs have educational components when
they provide some facts about the harmful effects
of smoking and the benefits of quitting.
Cessation Programs in Schools. In addition to
prevention programs, many schools sponsor cessa-
tion classes for high school students and adults.
Reports of followup results are generally not
available. The ACS clinic format was adapted by
ACS and the Iowa Department of Education for use
as a high school smoking cessation program. Nine
sessions emphasize decisionmaking, self-manage-
ment skills, and group support activities. A similar
teenage clinic is held for high school students in
Boston.
Followup results are available for two adult ces-
sation classes. In Bergen Count}, NJ, 20 percent
of 188 adults were abstinent at 1 year after a
4-week course 147 A 10-week class led by a nurse
in Davis, CA, with eight students resulted in a
38-percent success rate at a 2-year followup.14a
Examples of two widely different school programs
follow The Northwest Arctic School District spon-
sors a stop-smoking clinic consisting of five.
90-minute sessions held in Mauneluk villages.
Home visits are made to native villagers unable to
attend the sessions. City College of San Francisco
offers an 8-week community education course de-
signed to help individuals quit smoking. Materials
include tapes on muscular relaxation and aversive
smoking. Students receive one unit of credit and
may be graded on atteridance, participation, and
completing assignments.
Colleges and universities also offer withdrawal
methods. Merced College, CA, and Michigan State
University conduct the ACS FreshStart. The Uni-
versity of Iowa sponsors Smokeless, while Solano
Community College, CA, offers 3 weeks of hyp-
nosis and relaxation.
Educational Quit Programs. Educational
cessation methods generally consist of lectures by
a variety of professionals, films, records of smok-
ing, literature, instructions on how to quit, diet in-
formation, and answers to questions. Often a
smoker's self-test is used or people are paired with
a "buddy." TYeatment sessions may conclude
within a week but sometimes may be stretched out
over 3 months. There may be some discussion, but
the approach is didactic, and the conversation is
between a participant and the leader. Some educa-
tional programs are conducted at hospitals and
have the involvement of physicians as leaders.
Seriff and Finkelstein offered a stop-smoking
clinic at a hospital in Queens, NY.89 The public was
invited, and participants were randomly assigned
to a treatment or control group of 78 people each.
The treatment consisted of four weekly meetings,
which included lectures by chest physicians and
a pulmonary nurse, questions and answers, and
a film on lung cancer. Chronic obstructive
pulmonary disease was emphasized, and spiro-
metric studies on normal persons and pulmonary
patients were compared. The treatment group
visited the pulmonary disease intensive care unit.
After 1 year, 15 percent of the clinic subjects and
10 percent of the controls were abstinent.
Many VA hospitals sponsor cessation clinics.
Bailey evaluated a clinic at the Seattle VA Hospital
as part of her doctoral dissertation 14s The clinic
was led by a nurse practitioner. The followup was
only 4 months with 23 percent of 48 subjects
abstinent. Dawley et al. invited employees and pa-
tients of the New Orleans VA Hospital to participate
in an educational program consisting of 10 ses-
sions.15o Six subjects who did not complete treat-
ment were not followed up. Of 14 smokers, one-half
were abstinent.
Several hundred other hospitals offer stop smok-
ing clinics. Some of them follow the format of the
23
TIMN 293353

ACS, ALA, or Five-Day Plan, but many hospitals
use Smokeless or Smoke Stoppers. Eight hospitals
with their own clinics are listed in table 2 to il-
lustrate the diversity of programs. This material
comes from the 1980 National Interagency Coun-
cil survey.138
Table 2
Stop-Smokin~ Clinics Offered
by 8 ospitals
Phoenix Baptist Hospital, Phoenix. Cease Fire-behavior
modification and group problem solving; eight cassette
tapes and other materials.
Cedars-Sinai Medical Center, Los Angeles. Stop-Smoking
Clinic-six-session program; materials and films from ACS:
films over closed-circuit TV to patients.
Community Hospital of San Gabriel, CA. Stop-Smoking
Clinic-two nights for 2 weeks; nutrition and exercise
discussed; materials from ACS.
Mercy Hospital, Miami. Quit-Smoking Program-six-session
educational program with behavior change contracts;
materials from ACS, ALA, and AHA.
Gottlieb Memorial Hospital, Melrose Park, IL. Stop-Smoking
Clinic-6 weeks of behavior modification, self-controi. and
buddies.
Saint John Hospital, Detroit. Want to Quit Smoking-It's Up
to You-two programs: individual counseling with behavior
modification and educational five-session group.
Germantown Hospital, PA. One Way to Stop Smoking-
lecture and acupuncture: small surgical clip is inserted in
outer ear; clip removed 1 week later.
Scott Memorial Hospital, Lawrenceburg, TE. Smoking
Cessation-7-week class of values clarification and
assertiveness training.
The Regina City Health Department, with sup-
port from Health and Welfare, Canada, initiated a
smoking cessation clinic. Quit for Good, as the pro-
gram was called, consisted of a treatment program
over 5 days intended to provide insight into
mechanisms underlying the smoking habit 151 The
Self-7asting Kit was used, relaxation exercises ex-
plained, and an attempt made to build group sup-
port. As this was also a research study, an exten-
sive questionnaire was administered. Out of 166
subjects, 140 were located at the 6-month
followup, and 36 percent of them were abstinent.
Some industry clinics are educational. An
employee program at the Cummins Engine Com-
pany in Columbus, IN, consisted of 11 treatment
sessions and 4 followup sessions lg2 Lectures, films,
and counseling were the attributes of the method.
Perhaps because of the length of the program (4
months), the results were good. One-year post-
treatment found 55 percent of 33 participants
abstinent. Results were validated by carbon
monoxide determinations. Another program was
conducted over 5 days at the Bell Laboratories.153
The method consisted of lectures, discussibn,
videotapes, and a "buddy" system. At 6 months,
30 percent of 81 employees were not smoking.
As part of a larger study in Manitoba, Rabkin et
al. ran one condition of health education that em-
phasized the biological effects of smoking.154 The
.24
material was presented In a didactic format with
lectures by health professionals. In addition to
showing films, NCI's Calling It Quits was
distributed. Blood samples were drawn from sub-
jects both before and 3 weeks after the program
for determination of serum thiocyanate. A
6-month followup revealed that of 25 subjects
answering the followup, 36 percent had stopped
smoking compared to 30 percent in a hypnosis
condition (N=29) and 24 percent in a behavior
modification condition (N=34).
Table 3
Summary of Followup Quit Rates
of 19 Educational Trials
Reported 1962-1984
N
Range Median Percent
33%
1962-1984
At Least 6-Month Followup 7 13-50 36 71
At Least 1 Year Followup 12 15-55 25 25
1962-1977
At Least 6-Month Followup 3 13-44 33 67
At Least 1-Year Followup 11 15-38 23 18
1978-1984
At Least 6-Month Followup 4 30-50 33 75
At Least 1-Year Followup 1 55 - 100
Table 3 summarizes the quit rates of 19 educa-
tional programs. The median quit rate for the
1-year trials was 25 percent with most of the
evaluations reported before 1978.
Five-Day Plan. In 1960, the Seventh-day Adven-
tist Church initiated the Five-Day Plan. The pro-
gram remained the same until 1985 when
changes were made, which will be detailed below.
The program has been widely copied and adapted
by professionals and lay persons. Over 14 million
smokers have entered this program in over 150
countries. It has been offered in a variety of settings,
from prisons to commuter trains, and is available
through films.
The Five-Day Plan charges a small fee to defray
the cost of materials. The program consists of five
consecutive 90-minute or 2-hour sessions, with
several weekly followup meetings. At the first ses-
sion, a film showing surgery on a cancerous lung
is usually shown. Cessation is immediate, and cof-
fee, tea, cola, and alcohol are also temporarily pro-
hibited. Physical fitness, exercise, balanced diets,
whole grain breads and cereals, avoidance of
saturated fats and highly-spiced foods, vitamins,
forced intake of fluids, warm baths, hot and cold
showers, body rubs, deep breathing, prayer, and
a "buddy system" are encouraged. Sessions dis-
cuss the physiological effects of smoking, and actual
lung specimens are displayed. Clergymen, psychol-
ogists, and physicians present spiritual, mental, or
medical lectures and conduct counseling.
TIMN 293354

For the first several years there were no followup
sessions, but one or two maintenance sessions were
added later. When maintenance sessions are held
the success rate appears to improve. Very high quit
rates are reported when the assessment is on the
last night of the program. Schelegel and Kunetsky
queried participants 3 days after the last session
and found 68 percent reporting nonsmoking155 Six
weeks later the quit rate had declined to 46 percent,
and at 6 months it was 11 percent 1"
The Atlanta Lung Association ran the Five-Day
Plan for over 5 years with two differences. There
were personal contacts by telephone and a sixth
maintenance session on the eighth day.l5' Five
clinics ranging in size from 34 to 86 smokers were
evaluated in 1976-77. One year later, 34 percent of
325 original smokers were abstinent; 30 partici-
pants not located were counted as failures.
The Five-Day Plan has been used in occupational
programs. One example is a company program in
Albuquerque that included employees and spouses
and added six maintenance sessions 158 One-fourth
of the 118 participants were not smoking at a 1-
year followup.
1able 4
Snmmary of Followup Quit Rates
of 18 Five-Day Plan Trials
Reported 1964-1984
N
Range Median Percent
33%
1964-1984
At Least 6-Month Followup 4 11-23 15 0
At Least 1-Year Foilowup 14 16-40 26 21
1964-1975
At Least 6-Month Followup 2 16-23 - 0
At Least 1-Year Followup 9 16-40 21 22
1978-1984
At Least 6-Month Followup 2 11-14 - 0
At Least 1 Year Followup 5 19-34 27 20
There were 11 evaluations of the Five-Day Plan
reported prior to 1976, which provided followups of
at least 6 months (see table 4). Quit rates ranged
from 16 to 40 percent for 1-year followups with the
median quit rate being 21 percent. Seven reports
since 1977 showed a range of from 11- to 34-per-
cent success; the median for 1-year followups was
27-percent abstinence.
The General Conference of Seventh-day Adven-
tists Health and Temperance Department has
revised the Five-Day Plan, renaming it The
Breathe-Free Plan to Stop Smoking L59 Three
reasons are given for the name change. (1) The old
name could not be copyrighted to prevent anyone
else from using it. The new name is for the exclusive
use of the Adventists. (2) The new plan calls for 8
sessions, making "five-day" illogical. (3). "Breathe-
free ' suggests a benefit for stopping smoking. The
basic principles of the original plan are retained.
Doctor-pastor teams will continue to participate,
but other professionals and lay persons may con-
duct the plan.
New features of The Breathe-Free Plan are an
emphasis on motivation and lifestyle modification
strategies such as values clarification, visualiza-
tion, modeling, affirmation, positive thinking, and
rewards. In addition to self-rewards, the following
awards are offered: The I Love Being FYee From
Smoking! button for 2.4 hours of nonsmoking; a
diploma on graduation called B.N.S. (Bachelor of
Nonsmoking); a silver seal added to the diploma
for attending every session; a gold seal for
nonsmoking after the third session; an M.N.S.
diploma (Master of Nonsmoking) after 6 months;
and lastly, a D.N.S. diploma (Doctorate of
Nonsmoking) 12 months after graduating.
The eight sessions of the new plan are divided
over 3 weeks: two sessions the first week held 48
hours apart, five consecutive sessions the second
week, and a final graduation session the third
week. Quitting will be by the third session, and en-
couraging telephone calls are made 1 week and 3,
6, and 12 months after graduation. Each session
includes lectures, discussion, a film, and take-
home material. The plan, which is nondenomina-
tional, has a strong but optional spiritual em-
phasis. The General Conference of Seventh-day
Adventists plans to evaluate the program follow-
ing the guidelines of the Peer Review Committee
on National Smoking Cessation Programs.
In-Residence Zlreatment. The St. Helena Health
Center has conducted a live-in Five-Day Plan for
15 years. The program is offered monthly through-
out the year. Over 4,600 smokers have completed
the St. Helena course. The live-in treatment goes
far beyond the limited goals of the Five-Day Plan
as indicated by the staff, which consists of an
exercise therapist, a dietitian, a physical therapist,
a health educator, nurses, and physicians. The fee
was recently increased from $995 to $1,195 and
covers group sessions, lectures, films, a private
room with bath, all meals for 5 days, use of the pool
and sauna, a pulmonary function study, consulta-
tion with a physician, and weight, tension,
physical conditioning, and physical therapy ses-
sions. Participants have daily calisthenics, relaxa-
tion exercises, steam baths, lectures, and films.
Vegetarian food is served; the usual Five-Day Plan
prohibition of coffee, tea, colas, and alcohol is in
effect, and liberal intake of water and fruit juice is
encouraged instead.
A large-scale evaluation of the St. Helena pro-
gram has recently been completed. Returns from
75 percent of the 636 smokers who attended the
program during 1982-1984 show that 86 percent
stopped smoking for at least 1 week and 47 percent
TIMN 293355
25

claim to have quit for periods of 3 to 39 months.16O
The rate for those not smoking at the 1-year
followup was 49 percent and at 2 years was 38 per-
cent. The rate for those not smoking 1 full year was
30 percent and for those not smoking 2 full years
was 22 percent. A previous evaluation of 188 par-
ticipants reported in 1973 found that 60 percent
were not smoking at the end of the first month;
after 6 months and 1 year, the percentages still not
smoking were 38 and 35 percent, respectively.l61
Motivation is high among participants because of
the investment of 1 week's time plus the fee and
travel expenses. It is difficult to conduct
maintenance when participants return to their
homes. St. Helena mails newsletters to attendees
and provides a toll-free telephone number for those
who wish to consult with the staff.
Withdrawal Clinics and Groups
Most withdrawal clinics use the group approach,
but there may be vast differences between a group
led by a trained leader and one led by a volunteer
ex-smoker with no previous group training. There
may also be differences between a therapy group
that runs 5 consecutive days and one that lasts 6
or 8 weeks. It takes several weeks for group
members to get to know each other, become com-
fortable in admitting difficulties in quitting, and of-
fer support to each other.
ACS conducts smoking cessation clinics through
its 58 divisions and 3,1001ocal units. The program
has been widely used in the community, industry,
hospitals, the military, and schools. The Helping
Smokers Quit clinics are a mix of an educational
and group approach. It is standardized throughout
the United States. via use of selected guides, printed
materials, and trigger films presented extensively
by trained volunteers. Interaction of group mem-
bers facilitates personal growth and later reinforces
abstinence. A specific session-by-session format is
stipulated, though it may be modified somewhat
to take advantage of the individual leader's
capabilities and the relative sophistication of the
clinic participants.
The clinic has three phases: first, self-appraisal
and insight development; second, practicing
abstinence under controlled conditions; and third,
a maintenance phase that varies according to the
wishes of each participant. Groups meet for eight
2-hour sessions, generally twice weekly. One trig-
ger film lasting from 3 to 8 minutes is shown
at each session. The films are designed to stimulate
discussion and help smokers react to the quitting
process. Buddies are chosen during the first phase
for ongoing support, and participants are encour-
aged to form an IQ (I Quit) Club to reinforce con-
tinued nonsmoking. There is very little followup
26
maintenance after smokers have finished the
8-week program. A $25 contribution is requested
but not mandatory. From 15 to 20 smokers are ac-
commodated in each group; about 30,000 to
40,000 smokers have attended about 2,000 ACS
clinics each year.
An evaluation of 29 ACS clinics held in the Los
Angeles area between 1970-1973 resulted in quit
rates of 30 percent at 6 months and 18 percent at
18 months 162 Eighteen of the clinics met in
hospitals and churches, and 11 were employee
groups. A random sample of 487 of an origina1944
participants were selected for followup and about
73 percent were reached. ACS reported in 1977 that
quit rates ranged from 25 to 35 percent at the end
of 1 year; when maintenance procedures were in-
cluded, the rates were as high as 50 percent 163
Evans and Lane reported on the results of 372
persons who attended nine clinics on Long Island,
NY, following the format of ALA and ACS 1B4 Of the
590 original enrollees, 63 percent were located at
followup. Half of the enrollees completed the
workshops, and 56 percent of the respondents were
nonsmokers at the end of treatment. Quit rates
ranged from 19 to 29 percent at 1 year with a mean
of 25 percent for all clinics; one clinic that ran 5
years showed a quit rate of 36 percent.
Lieberman Research, Inc., under contract with
ACS, tested how a shorter and more concentrated,
clinic would affect quit rates.ls5 Smokers who
sought help in quitting smoking were assigned to
one of five types of the Quit Smoking Clinic pro-
grams: (1) eight 2-hour sessions over a 4-week
period (the regular program); (2) four 2-hour ses-
sions over a 2-week period; (3) four 1-hour sessions
over a 2-week period; (4) one "marathon" 12-hour
session; and (5) one 4-hour session. The research
was based on 903 smokers who participated in 94
clinics in 32 ACS units in 9 geographically dis-
persed ACS divisions. There were 1,213 clinic par-
ticipants, and 903 (74 percent) were reached by pro-
fessional interviewers by telephone for the 6-month
followup.
The standard ACS clinic, and the four 2-hour ses-
sion format achieved 24 percent abstinence. The
four 1-hour session clinic and the marathon group
scored 27-percent success, while the one 4-hour
session had a 10-percent quit rate. The results in-
dicate that three of the four shorter formats were
as effective as the standard clinic. There were in-
dications that ACS volunteers had difficulty con-
ducting the marathon sessions as they were dif-
ferent than the regular format and required a con-
centrated commitment. Lieberman recommended
that ACS explore initiating a shorter format.
Acting on the results of the study, ACS developed
a new quit-smoking program called FreshStart. The
program consists of four 1-hour, small group
TIMN 293356

sessions. Reading assignments follow each meeting
to help participants keep in mind what has been
discussed. The first session provides an under-
standing of why people smoke and the effects of
smoking. Approaches to quitting are outlined with
"cold turkey" recommended. The second session
deals with withdrawal symptoms; four counterac-
tive behaviors are suggested: drinking a lot of water,
sucking stick cinnamon, exercising daily, and deep
breathing. Practicing stress management and
assertiveness are other suggested activities. The
third session handles obstacles such as weight
gain. The fourth session includes tips to help the
individual stay off cigarettes. Those persons who
have not quit are encouraged to try again-on their
own or by joining another FreshStart group.
In addition to conducting FreshStart groups, ACS
trains members of community organizations to
become group facilitators. FreshStart graduates are
recruited to serve as ex-smoker volunteers to help
others quit. Graduates may also serve as facilitators
or respondents on the Smokers' Quitline.
ALA emphasizes self-help and media approaches
but also sponsors a clinic program. Prior to the
development of the smoking cessation and
maintenance manuals, ALA provided clinic
guidelines for local units, but some individual
chapters formulated their own methods. The
Washington Lung Association has been operating
Kick the Idiotic Cigarette Habit in Seattle since
1968. In this 6-session program, participants go
"cold turkey" in the first session. UNsmoke is an
8-week group class sponsored by the Lung Associa-
tion of Hennepin County, MN. Some 50 visual aids
are used during the classes, and nonsmoking
status is validated at followup sessions by exhaled
carbon monoxide and saliva thiocyanate.
The 'Ihberculosis-Christmas Seal Society of
British Columbia sponsored its own program called
KICK IT. In 1980-1981, the Manitoba Lung Associa-
tion enrolled 1,000 smokers in Operation Kick-It.
The program consists of eight weekly meetings
with a trained volunteer leader who is an ex-
smoker. A followup of this program is now under
way.
Nemzer reported an evaluation of four ALA
clinics conducted at three hospitals on Long Island,
NY.'66 At the close of the clinic, 70 percent had quit;
but 1 year later the success rate had fallen to 20
percent.
In 1979, the ALA of Southeastern Michigan
developed a 3-hour withdrawal clinic called
Cigarette Send-Off.1B7 The approach included hyp-
notherapy (suggested therapeutic reeducation), as
well as cognitive and behavioral techniques.
Chronic respiratory patients and physicians gave
presentations, and a film was shown. Public vows
to quit and throwing away cigarettes ended the ses-
sion. Over 2,000 persons attended the clinics. A
1-year followup of nine clinics showed an average
quit rate of 46 percent based on persons reached
at followup (N not reported).
With the introduction of the manuals, ALA
developed a clinic program based on education and
behavior modification principles. ALA clinic pro-
grams, as well as other methods, were reviewed,
and the most effective components were included
in the Freedom From Smoking Guide for Clinic
Leaders. The clinic program is based on the
premise that smoking is a learned habit. Quitting
is a process during which individuals must con-
sciously unlearn the automatic behavior of smok-
ing and substitute new healthy alternatives. Dur-
ing the clinic sessions, different techniques are
introduced based on principles and methods that
help the individual to gain control over his or her
behavior. The method offers a systematic approach
to cessation aimed at reducing the stress of
quitting.
ALA sponsored an evaluation of the clinic format
comparing three different types of clinics that
varied in content and length. The association was
interested in finding out whether the maintenance
component could be effectively communicated in
seven sessions or whether nine sessions were
necessary. Quit night was the third session in all
the clinics. The three clinics were (1) six sessions
over 5 weeks; (2) seven sessions over 7 weeks; and
(3) nine sessions over 10 weeks. The seven- and
nine-session clinics covered the same topics as the
six-session clinic and included a comprehensive
maintenance component through the use of the
ALA manual, A Lifetime of Freedom From
Smoking.
The evaluation was carried out in 10 cities start-
ing in the spring of 1980188 A total of 547 smokers
enrolled in the program and paid a $35 fee each.
Enrollees were predominantly white, middle class,
well educated, with an average age of 43 years. Quit
rates with pipe-cigar smokers and nonresponders
counted as failures were as follows:
Type of Clinic Initial 6 Months 1 Year
6 Sessions (N=229) 72 16 15
7 Sessions (N=151) 81 25 30
9 Sessions (N=167) 69 21 25
With pipe and cigar smokers counted as
nonsmokers and nonresponders omitted, the 1-year
results were 18, 34, and 27 percent for 6, 7, and
9 sessions, respectively; thus the 7-session clinic
achieved the best results. The overall success rate
for the three clinics combined was 22 percent. The
overall quit rate for the ALA self-help study was 16
percent at 1 year.169 In terms of cost effectiveness,
27
TIMN 293357

the dollar cost of producing a current nonsmoker
was $98 for the 7-session clinic but only $23 for
self-help.
Based on the results of the evaluation, ALA
selected the 7-session clinic for national promo-
tion. A Guide for Clinic Leaders was developed to
help lung association staff to conduct standardized
clinics. A training program was initiated in the
form of workshops that have been attended by the
staff of most lung associations. In addition to train-
ing in how to run a clinic, the workshops cover
publicity, promotion, and how to train volunteers
and paid leaders to run clinics. A major emphasis
of the promotion is to interest major corporations
in sponsoring programs that utilize the self-help
and clinic modes. (Refer to the worksite chapter
for more on company programs.)
The American Lung Association is conducting
an ongoing evaluation of its clinics following the
Guidelines for Group Smoking Cessation Pro-
grams.8O Participating lung associations forward
followup reports to the national office for computer
analysis. Attendance at the ALA clinics at 54 sites
in 1983 totaled 1,562 smokers.17O Based on 813
participants, 49 percent stopped smoking at the
end of treatment. Nonsmoking prevalence at 12
months was 22 percent based on 964 participants.
Persons who did not respond were counted as
failures. Rates for 1983 appeared to replicate find-
ings for 1981 and 1982; the 1983 clinics, however,
had higher upper bounds indicating that the lat-
ter clinics did better than the earlier clinics. ALA
is continuing to monitor the clinics.
Bishop and Fisher used the ALA manuals in a
workplace program in Eastern Missouri called
Employer Assisted Smoking Elimination
(EASE)17O Employees were offered a choice of par-
tial help in using Freedom From Smoking in 20
Days or group clinics. Eighteen of 63 smokers
chose either partial help consisting of trouble
shooting (four meetings over 6 weeks) or a com-
prehensive group clinic (nine meetings over 7
weeks); one-third of these smokers abstained at 1
year. Results for two other group clinics were
33-percent success (N = 48) for one group but only
7 percent (N=46) for the other. EASE has been
initiated at a number of worksites with employees
trained to run the clinics.l'i
For many years AHF has run an active cessation
program, including such methods as self-help, in-
dividual counseling, self-hypnosis, and groups.
The 1977 review carried a detailed report of this
program.42 Three types of groups had the follow-
ing quit rates: 212 subjects who chose the group
method-21 percent at 1 year1?2; 173 subjects ran-
domly assigned to no-fee groups-32 percent at 5
months173; and 139 subjects assigned to fee groups
($55)-29 percent at 5 months 173 These findings
28
regarding fee and no-fee groups run counter to
other data that indicate that the payment of a fee
enhances quit rates. For over a thousand smokers
who attended AHF groups, the success rate was
26 percent at one year.l"
AHF works with corporations to advise them on
cessation activities and to train company person-
nel to conduct programs. The Health Promotion
Service was developed by AHF to focus on the
leading causes of death by offering planning,
education, screening, intervention, maintenance
and followup. Results of one corporate program in
Indianapolis are available 175 Cessation groups met
weekly during working hours for 6 weeks.
Behavior modification was used, but participants
were encouraged to develop their own strategies
for quitting. Once a smoker quit, he or she was
placed in a maintenance program consisting of
taped telephone messages, peer support, and
telephone followup. Of 131 persons enrolling in the
smoking program, 101 attended the first meeting
and 33 completed the 6-week course. A 6-month
followup found that 9 percent of those attending
the first meeting were not smoking.
Don Powell used the work he did in Michigan to
develop a multicomponent cessation program for
industrial groups that was offered by the AHF. The
Stop Smoking System consisted of promotional ac-
tivities prior to the program, an introductory
meeting, four or five consecutive treatment ses-
sions one week later, and a followup meeting. The
treatment was highly structured and used aversive
smoking techniques and workbooks. Powell left
AHF and organized his own private company,
which will be discussed under commercial pro-
grams. AHF has cut back on cessation activities
and now makes referrals to other organizations.
The Kaiser Foundation Health Plan, the largest
prepaid medical group in the United States, has
had a continuing interest in helping their
members to quit smoking. The Smoking Control
Research Project was conducted among Kaiser
members in Walnut Creek, CA, from 1964 to
1968176 The methods used were group and in-
dividual counseling, tranquilizers, and placebos.
Overall, one-third of the subjects stopped initially,
but after 1 year the rate declined to 20 percent; in-
dividual counseling, however, achieved 31-percent
success. Kaiser-Portland participated in the large-
scale Multiple Risk Factor Intervention TI; ial in
which men at high risk for heart disease were
helped to quit smoking and to lower their blood
pressure and cholesterol levels. Several other
research projects at Kaiser units have dealt with
cessation.
In 1970, a Stop Smoking Clinic was started at
Kaiser-Oakland using the group mode. It was ex-
tended to other Kaiser units in the mid-1970's.
TIM.N 293358

Kaiser-Los Angeles instituted its own program
utilizing behavior modification methods. Many
Kaiser units in California offer quit clinics with
varying programs. Kaiser-Sacramento currently
offers a six-session clinic over 3 weeks followed by
4 weeks of maintenance meetings. The charge is
$20 for Kaiser members and $160 for nonmem-
bers. Kaiser-Oakland and Kaiser-Santa Clara both
run a counseling-educational method of 13 ses-
sions over 2 months; Santa Clara also offers a self-
help method with three individual counseling ses-
sions. Kaiser-Hayward offers a self-directed method
with 2 sessions 1 month apart, as well as an
11-session group over 8 weeks. Kaiser-Redwood
City sponsors 8 weekly meetings, and Kaiser-
Southern California has 15 sessions over 10 weeks.
Kaiser physicians prescribe nicotine chewing gum
for individual patients who wish to quit.
There have been several evaluations of Kaiser
clinics. Ghelov reported 1-year quit rates for 1973
to 1975 at Oakland and San Francisco as varying
from 41 to 51 percent 1" This was a group support
method with 13 meetings over '8 weeks. Par-
ticipants who did not answer the followup were
counted as smokers. A comprehensive evaluation
of 1,128 clients who registered for the group pro-
gram in Northern California showed 47-percent
abstinence at the 1-year followup.178 A 5-year
followup of 426 participants drew responses from
302 persons (71 percent)179 Thirty-one percent
had not smoked throughout the 5-year period. Of
the 209 who did not initially quit, 25 quit later and
did not smoke again; 18 other persons quit several
times, but only two of these managed to remain
abstinent. Over the 5-year period, 120 of the 302
participants stopped smoking (40 percent).
Of 19 persons who registered for group therapy
in Los Angeles-Kaiser, only 5 percent remained
nonsmokers at 2 years.18O Higher rates were
achieved with rapid smoking and covert condition-
ing (reported in the behavioral section).
Brennan describes an employee stop-smoking
clinic sponsored by the Metropolitan Life In-
surance Company.181 When the company founded
its Center for Health Help in 1979, its first prior-
ity was to reduce cardiovascular risk. A stop-
smoking program was devised to be provided to
employees on their own time but at no cost. Four
options were offered to employees, but two-thirds
of them chose the group support clinic (two times
per week for 6 weeks). The other options were a
4-week "cold turkey" group (chosen by 17 per-
cent); a minimal intervention program of four
meetings over 3 months (selected by two percent);
and a self-quit program (chosen by 13 percent). All
abstainers were invited to attend 20-minute
maintenance meetings and were supported by
telephone calls, encouraging messages, and
buddies. Over the 1979-1982 period, 179 employ-
ees participated in the program. Unfortunately, all
participants were combined in the evaluation.
Over the 4-year period, 35 percent of the partici-
pants stopped smoking for an entire year with suc-
cess in individual years ranging from 29 to 40
percent.
Various group and individual cessation pro-
grams are offered by public agencies, medical
groups, and health plans. A few examples from the
1980 survey of the National Interagency Council
follow138 ACS clinics were offered by the Group
Health Association of Washington, DC, and the
Guam Medical Center. The Ina Healthplan of Los
Angeles sponsored a group program, while the
Straub Clinic, Honolulu, provided individual
counseling. The Health Care Plan Medical Center,
West Seneca, NY, offered individual counseling, as
well as an ACS clinic.
The 1985-86 survey of state and local programs
provides several other examples of clinics spon-
sored by health plans and medical groups.139
Northcare in Glenview, IL, sponsors a five-session
ACS I Quit Clinic. The Rutgers Community Health
Plan in New Jersey offers FreshStart, while the
Health Maintenance Plan in South Daytona, OH,
provides ALA clinics. Marshfield Clinic in Wiscon-
sin sponsors both a one-session hypnosis method
and a 6-week ALA clinic. The Harvard Community
Health Plan offers a 7-week ALA clinic and a
3-week program for pregnant women and their
partners. Prucare of Des Plains, IL, provides a
gradual reduction approach with behavioral
techniques. The Palo Alto Medical Foundation
sponsors a 10-session program that includes
smoke holding, self-hypnosis, relaxation, and
group discussion; nicotine chewing gum may be
prescribed. The Group Health Plan of Minneapolis
sponsors a 7-week clinic that emphasizes support
skills. Three clinics offer the Smokeless program:
Carondelet Health Services in Tlxcson; Kootenai
Medical Center in Coeur d'Alene, ID; and Group
Health Service in Saginaw, MI.
State health departments in Connecticut (7-week
group model with behavioral techniques) and
Massachusetts (two-session self-help) assist local
units to establish programs. Examples of county
health department programs from the 1980 survey
are Pima County, AZ-6- to 8-week support group;
Butte County, CA-ACS clinic; Talbot County,
MD-individual or group counseling by trained
volunteer ex-smokers; and Bergen County,
NJ-10-session group over 5 weeks.
Examples of county health department programs
from the 1985-86 survey follow. Several local health
departments in Colorado, Idaho, Tbxas, Minnesota,
New Jersey, and Michigan sponsor ALA clinics.
County health departments offering FreshStartare'
TIMN 293359
29

Santa Barbara, CA; 11-i-County, CO; Dauphin, PA;
and six counties in Kansas. Smoke Stoppers is
sponsored by the Bartholomew county health
department in Columbus, IN. The county health
department in Kent, MD, offers the new Breathe
Free Plan to Stop Smoking,lg9 while the county
health department in Haywood, TX, uses the Five-
Day Plan. The county health department in
Stanislaus, CA, has its own program of eight ses-
sions over 5 weeks using behavioral methods.
Evaluations of five large-scale group clinics in
foreign countries are available. Success rates were
26 clinics in Israel (N=322)-38 percent at 2
years182; Oscherslaben, Germany (N=742)-54
percent at 6 months183; East Berlin, East Germany
(N=850)-15 percent at 1 year'$4; Vienna, Austria
(N=1,356)-27 percent at 18 months'85; and
France (N =1,000)-36 percent at 1 year.'s6
Four recent evaluations of group counseling by
North American investigators show a wide range
of success. As part of his doctoral disseration, Flow
reported a quit rate of 40 percent at 4 months for
218 subjects 187 Pederson et al. conducted 2
group counseling trials, each with 16 subjects;
results showed that no one quit in 1 group, while
19 percent quit in the other at a 6-month
followup.188
Hackbarth et al. reported the results of smoking
cessation attempts by 478 persons who attended 49
clinics sponsored by 30 institutions in collaboration
with the Chicago Lung Association iss The groups
were led by lay volunteers; at 1 year, 23 percent were
not smoking. The final report was part of a test of
self-help books. Glasgow, Schafer, and O'Neil ran
3 sets of groups (N = 14 to 16 subjects) for 8
weeks.S6 At 1 year, the group using Danaher and
Lichtensteiri s book97 achieved 43-percent success
versus 50 percent for Pomerleau and Pomerleau's
book98 and 14 percent for the ACS quit kit.
Summary of Group Methods. Evaluation reports
are available for 46 group trials of which 31 had at
least a 1-year followup, 12 had at least a 6-month
followup, and 3 had a 5-month followup. Zbventy-one
of the trials were reported in 1978 or thereafter, 20
between 1972 and 1977, and 5 between 1962 and
1967. The earliest evaluations of group therapy and
counseling were reported by Lawton in Philadel-
phia" and by Schwartz and Dubitzky in Walnut
Creek, CA: 46 Although groups differ widely (e.g.,
psychotherapy, withdrawal clinic, and commercial
program), they have the common features of group
counseling and support from other participants. The
46 group evaluations ranged from zero- to 71-
percent success at followup with a median quit rate
of 27 percent, and one-third of the programs
achieved at least 33-percent success. The median
quit rate for programs prior to 1978, with 1-year
followups, was lower than the median quit rate for
30
later programs. Almost two-thirds of the trials with
1-year followups conducted after 1977 achieved
33-percent success.
lbble 5
SUMMARY OF FOLLOWUP QUIT RATES
OF 46 GROUP TRLAILS
Reported 1962-1984
N
Range
Median Percent
33%
1962-1984
At Least 5-Month Followup 15 0-54 24 20
At Least 1 Year Followup 31 5-71 28 39
1962-1977
At Least 5-Month Followup 5 12-32 21 0
At Least 1 Year Followup 20 5-71 26 25
1978-1984
At Least 6-Month Followup 10 0-54 24 30
At Least 1 Year Followup 11 7-51 36 64
Comment
The leading nonprofit organizations offering ces-
sation programs (ACS, ALA, and Seventh-day
Adventists) signed the 1982 agreement to evaluate
their programs according to the Code of Practice
Group Evaluation Standards. We should insist that
all programs and future research follow the stan-
dards. When feasible, self-reports should be
validated by biochemical measures. Those studies
that use adequate methodology should be given
more weight in conclusions about treatments and
programs.
Although most smokers who quit do it on their
own or with minimal advice or support, many
smokers who find it difficult to stop smoking seek
out and join groups as a way of kicking the habit.
Commercial Programs
Review of 1elephone Yellow Pages
Commercial stop-smoking programs are
available in all but a few major cities in the United
States. A review of the telephone yellow pages for
1984-1985 of 47 U.S. cities of 300,000 or more pop-
ulation (1980 Census) revealed 3851istings under
the heading "Smokers' Information and 1Yeat-
ment Centers: ' lso A similar review of the same
cities for 1976-1977 produced 112 listings. Some
programs do not advertise in the yellow pages, so
no claim is made that all programs are covered by
the survey. Also, there were listings for smoking
treatment under the headings "Acupuncture" and
"Hypnosis," but these were not included in the
study. The review, however, serves as an indication
of methods that are available through commercial,
professional, or voluntary groups. Only a small
TIMN 293360

number of local chapters of the major voluntary
associations advertise in the yellow pages, so the
nonprofit clinics are underreported in the listings.
It was often difficult to ascertain whether some
listings were commercial or professional; eight pro-
grams were not classified.
Table 6 shows the distribution of methods in 11
categories for 1984-85 and 8 years earlier.191 The
47 cities are grouped by size: the 6 very large cities
(1 million or greater), the 18 large cities (500,00
to 999,999), and the 23 medium cities (300,000
to 499,999). What is striking about the findings
is that commercial programs, which made up
about one-half of the listings in the earlier survey,
now account for just one-fifth of the listings,
although they increased in number from 52 to 83
listings. Hypnosis made up 17 percent of the pro-
grams in the first survey but almost a third in the
current survey, where it is the most frequent
listing, up from 19 to 119 listings. The proportion
of all listings that were medical or physician
doubled when compared to the earlier study, and
the advertisements were placed before nicotine
chewing gum was available. A big increase was
also shown by acupuncture in the current review.
The nonprofit organizations also had proportion-
ally more listings in the latter period.
The smallest increase in the number of treat-
ment centers occurred in the six very largest cities
(up 139 percent compared to an increase of 280
percent in the large- and medium-sized cities). The
large cities with major Increases in the number of
programs offered in the yellow pages are San Fran-
cisco-13 in 1976-77 to 22 in 1984-85; Phoenix-4
to 21; San Diego-6 to 16; and Dallas and Minneap-
olis-1 to 14; 9 cities with 1 listing in 1976-77 now
had 72 listings. In the medium-sized cities, Denver
increased from 4 to 17 listings; Seattle 5 to 13; and
Oklahoma City 1 to 10. Six cities with no listings
in 1976-77 now listed 25 centers, with Albuquerqize
now advertising 8 listings.
The greatest decline in the proportion of commer-
cial programs was in the large cities (decreasing
from 54 to 18 percent of the total). While the num-
ber of commercial listings increased by only 6 in the
large cities, hypnosis went from 8 to 52 listings,
psychological from 1 to 18, medical from 4 to 21,
and acupuncture from 1 to 15. In the medium cities,
there were corresponding increases in the same
categories, and although commercial programs
doubled in number, the proportion of these pro-
grams declined.
There were 11 listings by wellness centers and
exercise programs in 1984-85. One example is the
The New York Health & Racquet Club, which offers
the Quitsmoke Program, a five-session group pro-
gram (plus one followup session) led by a clinical
psychologist. Common concerns about weight gain,
withdrawal symptoms, and motivation are covered.
The payment is unique, inasmuch as the cost is
Table 6
COMPARISON OF YELLOW PAGE LISTIATQrS UNDER "SMOHERS' IIYFORMATION AND TREATMENT CENTERS"1"'1f1
1976-1977 and 1984-1985
Very Large City Large City Medium City
Total All Cities (i million and over) (500,000-999,999) (300,OOU-499,999)
1976-1977 1984-1985 1976-1977 19s4-19ss 1976-1977 19s4-19s6 1976-1977 1984-19s6
Type of Listing No. % No. % No. % No. % No. % No. % No. % No. %
TOTALS 112 100.0 385 100.0 31 100.0 74 100.0 43 100.0 166 100.0 38 100.0 145 100.0
Commercial 51 45.5 83 21.6 11 35.5 21 28.4 24 55.8 30 18.1 16 42.1 32 22.1
Counseling 3 2.7 9 2.3 3 9.7 2 2.7 0 - 2 1.2 0 - 5 3.4
Hypnosis 19 17.0 119 30.9 5 16.1 18 24.3 8 18.6 52 31.3 6 15.8 49 33.8
Psychologist!
Behavioral
9
8.0
38
9.9
3
9.7
8
10.8
1
2.3
18
10.8
5
13.2
12
8.3
Physician/Medical 6 5.4 44 11.4 1 3.2 9 12.2 4 9.3 21 12.7 1 2.6 14 9.7
Acupuncture 3 2.7 29 7.5 0 - 4 5.4 1 2.3 15 9.0 2 5.3 10 6.9
Wellness Center/
Exercise Club
3
2.7
11
2.9
1
3.2
2
2.7
2
4.7
6
3.6
0
-
3
2.1
Seventh-day Adventist 4 3.6 9 2.3 2 6.5 2 2.7 1 2.3 4 2.4 1 2.6 3 2.1
Smokers Dial 4 3.6 3 0.8 1 3.2 1 1.4 0 - 1 0.6 3 7.9 1 0.7
Nonprofit Organization 4 3.6 28 7.3 1 3.2 7 9.4 1 2.3 9 5.4 2 5.3 12 8.3
Referral 0 - 4 1.0 0 - 0 - 0 - 3 1.8 0 - 1 0.7
Unable to Classify 6 5.4 8 2.1 3 9.7 0 - 1 2.3 5 3.0 2 5.3 3 2.1
Note: City populations by 1980 Census. Most telephone books were 1984. some were 1985, and a few
were 1983. Charlotte, NC, (medium
city with three listings in 1984) was not done in 1976-1977 and so was left out of comparisons. For
New York City, Manhattan, Queens,
and Brooklyn books were checked with duplicates counted once. For Los Angeles. Central. Western.
Northwest, and West Los Angeles
books were checked with duplicates counted once. One-half of nonprofit listings were ACS and ALA:
the rest were hospitals.
31
T1MN 293361

absorbed by the club; members are required to
make a $25 tax-deductible contribution to the
American Cancer Society, while nonmembers
contribute $95.
Some yellow page advertisements carry success
claims. In-Control of Honolulu states, "There's No
Fee for Our Program Unless you Are Successful.
We are the Nation's Most Positive & Effective Pro-
gram: " The San Antonio 'IYeatment Center claims,
'`85 % First ZYeatment Success: ' Fullife Stop
Smoking Center of Columbus, OH, states, "99.8%
Verified Success Rate (5 days): ' The Institute of Ap-
plied Hypnosis, Buffalo, claims, "Most people are
Free From Smoking after 1 session: ' The adver-
tisement for the Nicotine Withdrawal Program, a
medical clinic in Albuquerque, states, "File with
your Medical Insurance."
Conclusions that can be drawn from the yellow
pages survey are that a variety of professionals are
offering to help people quit smoking in a variety
of ways and, overall, that commercial programs are
less important currently than they were when the
last survey was done 8 years ago.
Proprietary Methods
The three national commercial stop-smoking
programs established between 1968 and 1971-
Smoke Watchers, SmokEnders, and Schick-are
still operating today but with reduced operations.
Many other commercial enterprises, however, have
gone out of business.
Smoke Watchers, the first commercial program,
ceased operations nationally in the 1970's after the
corporation was the subject of legal action. Several
leaders continued the Smoke Watchers method lo-
cally (Los Angeles, San Francisco, and San Mateo-
Santa Clara). The method is one of slow withdrawal
and weekly goals. Smokers attend an open group
with new members joining and graduates and drop-
outs leaving the group. Wharton has run such a con-
tinuous group at Seton Medical Center, Daly City,
California, since 1970 and one at French Hospital,
San Francisco, since 1977.192 Wharton has charged
very low fees: $25 membership fee plus $5 per
meeting. In 1985, the membership fee was raised
to $45, and in 1986 to $90 plus $10 per meeting.
Once a member becomes a nonsmoker, he or she
can attend weekly meetings at no charge for main-
tenance and support. Smoke Watchers in San Fran-
cisco has run groups at major corporations, in-
cluding Pacific Bell, Bank of America, Bechtel Corp.,
Crocker National Bank, and Levi Strauss.
The San Mateo-Santa Clara unit began service in
1986 when two former leaders joined together to of-
fer the Smoke Watchers method to the community
and industry.193 The program appears to be suc-
cessful for persons who complete the course, but
32
dropouts is a major problem. A recent group had
17 enrollees, but only 5 completed the program and
stopped smoking; 4 of the 5 remained nonsmokers
(24 percent of the original 17 enrollees) ls3
Smoke Watchers has been evaluated in four loca-
tions. The first, by the company, was based on 56
persons who completed a 12-week program plus 6
maintenance sessions at the Strang Clinic, New
York, in 1969.42 The company reported that 84 per-
cent were not smoking up to 16 months later. If
based on the 77 persons who enrolled, the success
rate was 61 percent.
Schwartz evaluated three Smoke Watchers sites
in 1972194 The followup varied from 4 to 12 months,
as some participants continued to attend the
meetings for over 6 months after they had stopped
smoking; when followed up, they had been out of
the group less than a year. Followups were obtained
on 258 of 280 participants, and those for whom no
result was reported were counted as failures. The
quit rates were 38 percent in Glen Rock, New Jersey,
(N = 16); 25 percent in Ft. Lauderdale, Florida,
(N=55); and 37 percent in Vancouver, B.C., (N=209).
A commercial clinic in Canada that followed the
Smoke Watchers method was evalauted in 1972 by
Wake, Tyas, and Herrick.195 At the end of 12 weeks
of treatment, 51 percent were successful, while at
6 months, 21 percent remained abstinent.
SmokEnders was organized in New Jersey in
1969 by Jacquelyn Rogers with the assistance of her
husband, a dentist. The company ran chapters
directly and granted some franchises. In terms of
acceptance and marketing, SmokEnders has been
the most successful commercial stop-smoking pro-
gram. Chapters were established in many U.S. and
Canadian cities, as well as overseas (Norway, Eng-
land, Sweden, Denmark, Finland, Bermuda, Austral-
ia, and South Africa). SmokEnders uses a highly
structured, systematic technique that emphasizes
positive reinforcement and changing attitudes. The
original format consisted of eight weekly meetings
with "cut-off day" after the fifth meeting. The last
three meetings were intended as reinforcement. All
moderators were graduates of the program.
SmokEnders also has an active corporate program
with groups having been conducted at over 50
companies.
SmokEnders was purchased by a group of inves-
tors in 1979 who agreed that Jackie Rogers should
continue in the management team. In 1983, the
investors turned over management to the Compre-
hensive Care Corporation (CCC), a health care
management firm that owns 15 hospitals and man-
ages some units of 130 hospitals.l96 The company
concentrates on operating treatment centers for
alcoholism and other dependencies.
In January 1985, CCC purchased the license to
operate SmokEnders in all locations excepting
TIMN 293362

where franchises were in existence 196 Mrs. Rogers
is no longer associated with the management of
SmokEnders, and the national headquarters was
shifted from the east coast to Newport Beach,
California. CCC attempted to buy back existing
franchises. There are still seven operating fran-
chises in the United States: San Diego and
Bakersfield in California, parts of New England, the
States of Iowa and New Mexico, and the cities of
Chicago and Pittsburgh. There are four foreign
franchises, one each in England, Canada, South
Africa, and Mexico.
CCC operates with marketing representatives in
121ocations: San Francisco, Oakland, Los Angeles,
Newport Beach (California), Houston, Dallas-Ft.
Worth, Seattle, Lincoln-Omaha, Washington, DC,
Philadelphia, and two in New York City. The main
emphasis of SmokEnders is to conduct programs
for business and industry and hospitals. Marketing
representatives are available to set up programs in
any location (except where there is an operating
franchise). SmokEnders grants licenses to
hospitals that wish to run their own programs.
The SmokEnder method has been reduced from
8 to 6 weeks. Quit day is now after the fourth ses-
sion so that the last two sessions are smoke-free.
The general fee is $295 with the corporate fee and
physician-referral fee reduced to $225196-The fee
charged in hospitals is $150.
An evaluation of 385 successful graduates out
of 553 attendees was reported in 1976'g' Only 167
graduates responded to the followup, but it was
assumed that those not found had the same suc-
cess rates as respondents. The rate reported was
39 percent, but if based on all participants would
have been much lower. An evaluation of 30 em-
ployees and dependents of a psychiatric institute
and medical center in New York City resulted in
a 40-percent quit rate at 1 year.198
Hughes reported several company evaluations of
SmokEnders.198 In a program at Crown-Zellerbach
in Portland, Oregon, 78 percent of the 50 attendees
were nonsmokers at a 3-month followup. A review
of the records of SmokEnders in 1983 found that
of 95,692 attendees, 81 percent graduated (quit),
10 percent dropped out before the fifth meeting,
and 9 percent did not quit. A random sample of
25,000 graduates was drawn from the records and
sent a followup questionnaire. Sixteen percent
responded, and 84 percent reported that they were
still nonsmokers. With such a low response rate,
no conclusions can be drawn about the effec-
tiveness of the program.
For a number of years, SmokEnders was the
most active commercial enterprise staffing clinics
in communities and industry. Rogers attributes
the success of SmokEnders to the care given in
selecting leaders who have quit smoking through
the program 199 Those persons chosen as leaders
are articulate and are carefully monitored as to
their progress.
The Schick Centers for the Control of Smoking
started in Seattle in 1971. Centers were opened in
a number of cities, and the company invested in
television advertising. Schick also invested capital
in building centers, and when the public did not
respond, Schick closed their Eastern U.S. units; it
now serves Seattle, Portland, Dallas-Fort Worth,
Houston, Minneapolis, and 19 California locations.
The Schick method consists of aversive condition-
ing (low-grade shocks and smoke satiation) for 5
days followed by 6 weeks of group meetings that
are educational. A company evaluation reported
53-percent abstinence after 1 year based on 6,023
participants who went through the program be-
tween 1970 to 1973.42 An evaluation of the
Pasadena center for 1973 to 1976 found 57-percen
success based on 518 persons who answered the
followup out of 923 clients who attended the pro-
gram?W
In 1983, Powell organized a proprietary
organization, the American Institute for Preventive
Medicine, to conduct health promotion activities.
Smokeless is the name of the cessation program,
which the institute has licensed 110 hospitals to
use. The institute also works with corporations to
implement the -program for employees. The in-
stitute charges a fee of,$600 for training the first
company employee to conduct the program and
$400 for each additional employee trained.zO1 For
the fee, the institute conducts a 3-day training
seminar and provides a set of materials to each
trainee.
Additional sets of materials for smokers who at-
tend Smokeless cost $30 per set. Once trained, the
organization is licensed to run Smokeless. The in-
stitute also runs the program directly when re-
quested. The charge for the program is from $75
to $150 with the participant's fee set by each com-
pany. For example, General Motors paid 75 percent
of the program fee for each employee. Powell
estimates that about 100,000 smokers have gone
through the program.
The Smokeless system is designed to enable
smokers to quit in 5 days. Attendees meet in a
class with as many as 50 people, which is educa-
tional, intensive, and highly structured. Use is
made of stress management, positive rewards and
reinforcements, food management, and negative
smoking techniques (see below). Seven attractive
pamphlets guide the smoker through the program.
At an introductory meeting, participants receive
instructions on what they are to do each day prior
to the 4-day treatment the following week. Three
maintenance sessions are held over the next 2
weeks. Dubren's self-help maintenance messages
are transmitted to attendees.2°2
33
TIIVIN 293363

When the method was first developed, its success
with 51 subjects who paid a $25 fee and a $30
returnable deposit was evaluated.203 Tvo aversive
strategies were used: holding the cigarette
awkwardly while puffing and puffing quickly
without inhaling. In addition, the ashtray used was
full of cigarette litter, the cigarettes were dipped in
a bitter tasting solution, a tape recorder made loud
noise, and a slide show presented diseased organs
and cigarette advertisements. The subjects were
divided into three maintenance conditions: a 4-week
support group, a telephone contact system between
participants, and a no-contact control. At the final
session, all subjects received self-help maintenance
messages developed by Dubren.202 One-year results,
as reported by Powell and McCann, were very high:
65-percent success for the support group and no-
contact control and 59 percent for the telephone
contact subjects.zo3
Five recent evaluations of Smokeless at the Ford
Motor Company showed 1-year quit rates of 64 per-
cent (N=36), 50 percent (N=48), 44 percent
(N=46), 51 percent (N=51), and 49 percent
(N=39).204 Only persons who attended two "skill
sessions" and those who answered the followup
were included in the results. If noncontacts are in-
cluded in the evaluation, the results decline for the
first four groups to 61, 44, 43, and 45 percent. In-
formation was not available on how many persons
started treatment. -
Another commercial enterprise that licenses
hospitals to use its method is Smoke Stoppers,
developed by the National Center for Health Promo-
tion, Ann Arbor, Michigan. The program consists of
four classes during 1 week, followed by up to three
maintenance sessions. Educational and behavior
change methods are used, including desensitization.
Participants are taught changes in attitude, behavior
substitution, stress management, nutritional
awareness, and weight control. Fees average $95 to
$140. Kramer reports 32- to 40-percent success at
1 year using Smoke Stoppers?O5 Boller, a respiratory
therapist, directs a Smoke Stoppers program at St.
Clare Hospital, Monroe, Wisconsin; he claims
60-percent success but provides no substantia-
tion.206
In-Control of Honolulu provides an eight-session
educational program that uses behavioral manage-
ment techniques. The course covers motivation,
cognitive dissonance, problem solving, and stress
management. In-Control offers to implement its pro-
gram in hospitals, clinics, and corporations.
Comment
Outside evaluations of commercial programs are
rare. The programs themselves keep records, but
quit rates are generally confined to graduates, de-
34
fined as persons who either quit smoking or who
complete the entire method. It is instructive to note
discrepancies between the claimed success rates of
commercial programs and the few independent
evaluations that are available. It must be recognized
that proprietary programs have a strong incentive
to claim high success rates. The best way for a com-
mercial group to achieve recognition and acceptance
by industry would be to allow its program to be
tested by independent evaluators using standards
of the Code of Practice, for Smoking Cessation
Programs80 and objective verification of self-reports.
Keeping a program going requires continual
recruitment of smokers motivated to pay a fee for
help in quitting. Commercial groups that have been
able to penetrate the corporate market or license
their program for use by hospitals are the organiza-
tions that will be able to survive. The public has not
yet insisted on careful objective program evaluations
of organizations competing in the marketplace. Our
greatest leverage for convincing commercial enter-
prises to allow scientific evaluations will be
economic with a competitive advantage given to
more rigorously evaluated programs.
MEDICATION
Edmunds began experimenting with lobeline in
the early 1900's,2O7208 and Dorsey developed
lobeline sulfate capsules in 1936 to minimize the
craving for tobacco and help the patient stop the
habit'~O`' Annoying side effects from the sulfate were
minimized in 1955 by the addition of antacids to the
lobeline sulfate.23O The first smoking clinics that
started in Stockholm in 1955 used lobeline as well
as other drugs in 10-day treatment regimens, which
included lectures, pamphlets, and physician
counseling.
Two general categories of pharmaceutical agents
have been used to help people to quit smoking:
agents aimed specifically at overcoming the habit
and drugs prescribed to minimize withdrawal symp-
toms. Lobeline sulfate has long been the most com-
mon smoking substitute. As noted in the self-help
section, lobeline products (tablets and lozenges) are
sold over-the-counter. Smoking clinics have injected
lobeline and dispensed tablets and lozenges alone
or in combination with other drugs.
The 196941 and 197742 reviews raised serious
doubts about the effectiveness of lobeline. In the last
8 years, few clinics have dispensed lobeline. Nicotine
chewing gum, which will be examined in the next
section, has received a great deal of attention.
Examples of drugs prescribed to minimize
withdrawal symptoms are meprobamate, intended
to counter anxiety, and amphetamine, used to over-
come sleepiness. Schwartz and Dubitzky found that
meprobamate was ineffective in smoking control
TIMN 293364

and that placebos did better in cessation than did
meprobamate.211
Schuster, Lucchesi, and Emley tested the effects
of d-amphetamine, meprobamate, lobeline, and
placebo on the smoking behavior of six subjects who
were not trying to quit smoking.212 None of the
drugs decreased the amount of smoking by subjects;
d-amphetamine increased smoking frequency.
Another study of the effects of d-amphetamine on
smoking with eight subjects also found an increase
in smoking behavor.213 Low et al. studied how 17
light smokers and 6 heavy smokers reacted to
d-amphetamine, ephedrine, and placebo.214
Ephedrine was more efficacious than amphetamine
at suppressing smoking desires and behavior.
Other drugs used in smoking control aim to pre-
vent weight gain or fatigue or to promote a relax-
ing effect. Drug types include anticholinerics,
sedatives, tranquilizers, sympathomimetics, and
anticonvulsants. Jarvik and Gritz report that
placebo or drug therapy seems to be equally effec-
tive in the short run in assisting smokers to quit
or reduce their daily cigarette consumption.215
The results of two dozen drug trials are detailed
in the comprehensive table and summarized in
table 7. There were other cessation drug trials, but
the short run success rates were so poor that no
followups were conducted.
Table 7
SUMMARY OF FOLLOWUP QUIT RATES
OF 19 MEDICATION TRIALS
Reported 1959-1977
Percent
N Range Median 33%
At Least 6-Month Followup 7 0-47 18 14
At Least 1 Year Followup 12 6-50 18.5 17
Some of the trials included counseling, lectures,
and groups. Although most of the drug trials used
careful followup procedures, all were conducted
before 1978, and none validated self-reports by
biochemical testing.
Median quit rates were as follows: 7 lobeline
trials-15 percent; 8 trials that combined lobeline
with other drugs-22 percent; and 10 nonlobeline
drug trials-17.5 percent. The range of success for
the drug trials was zero to 50 percent. Four placebo
trials had a median quit rate of 20.5 percent. The
drug that scored 50-percent success was
methylscopolamine; a replication with this drug
showed 9-percent success at a 5-year followup.
Henningfield claims that mecamylamine offers
promise as a cessation treatment for cigarette
smoking.216 This drug attenuates the effects of
nicotine critical to its potential for producing abuse
and is safe at doses that affect cigarette smoking.
According to Henningfield, mecamylamine would
work with over 5 percent of smokers. A prelimi-
nary clinical trial of mecamylamine for the treat-
ment of smoking, carried out by Tbnnant and.
Tarver, showed reduced tobacco craving in 13 of
14 dependent cigarette smokers tested; half of the
subjects stopped smoking within 2 weeks of initia-
tion of treatment.217 No long-term followups are
available.
'Avo antihypertensive drugs have been men-
tioned as easing smokers' cravings for cigarettes.
Carruthers has shown that propranolol blocks the
peripheral effects of smoking on heart rate and
blood pressure.218 In a double-blind clinical trial,
Farebrother et al. found no evidence that pro-
pranolol helped subjects stop smoking.219 At the
end of 8 weeks only 6 subjects had stopped smok-
ing out of 73 smokers who entered the trial. Three
of the quitters were in the propranolol group, and
three were in the placebo group.
Clonidine, a drug used to treat high blood pres-
sure, has been known to diminish withdrawal
symptoms in heroin addicts. Glassman et al. sug-
gested that there are similarities in alcohol, drug,
and cigarette cravings and studied the effects of
clonidine on smokers.22O They found that clonidine
significantly reduced withdrawal symptoms and
tobacco cravings among abstaining subjects. In a
double-blind study, 15 heavy smokers received
either clonidine, placebo, or benzodiazepine
alprazolam on 3 separate occasions. When receiv-
ing clonidine, subjects had less urge to smoke than
when receiving placebo. Clonidine and alprazolam
suppressed anxiety, tension, irritability, and
-"restlessness equally, but clonidine had a greater
effect on craving. They state that clonidine eased
cigarette cravings by reducing activity in areas of
the brain that govern automatic functions of the
nervous system, such as signaling the heart to
beat and regulating blood pressure. The in-
vestigators do not claim that clonidine is a cure
for smoking but that it could be used clinically to
assist people to stop.
None of the drugs tested for smoking cessation
worked well. Clonidine might be helpful in quitting
and deserves further study. It appears that the only
drug that has demonstrated that it can improve
success rates in smoking cessation is nicotine
chewing gum, which is examined next.
NICOTINE CHEWING GUM
Because medication as an aid to breaking the
smoking habit has shown only limited success (41,
42), Ferno, Lichtneckerts, and Lundgren advanced
the idea that since nicotine is the chemical rein-
forcer of the smoking habit, it might be possible
to develop a product that could substitute for the
35
TIMN 293365

nicotine.z21 Research at Leo Laboratories in Helsing
borg, Sweden, under Ferno's direction led to the
development of Nicorette. The gum has been avail-
able by prescription in Sweden, Great Britain, Ire-
land, Austria, Canada, and eight other countries for
several years. In Switzerland, Nicorette is sold with-
out a prescription.
Gritz and Jarvik,222 Russell,273 and Schachter224
support the notion that nicotine is the critical
ingredient in smoking dependence. Ferno explains
the rationale for nicotine chewing gum as follows:
Since nicotine dependence as well as psycho-
logical dependence are the two elements of the
smoking habit, it appeared logical to provide
an alternate source of nicotine to anyone
wishing to stop smoking so they would only
have to combat their psychological depen-
dence. The only acceptable way to administer
nicotine seemed to be in a chewing gum vehi-
cle. If a chewing gum should be accidentally
swallowed, only small and non-toxic amounts
of nicotine would be released.... It was found
that in order to obtain a uniform release of
nicotine from the gum, nicotine could not be
incorporated directly into it, so it was necessary
to use a nicotine-loaded cation exchange resin
instead.225
Early studies showed low success rates with
nicotine chewing gum.226 After a carbonate buffer
was added to the formulation, results improved. Buf-
fering above pH 8.0 greatly facilitates the buccal ab-
sorption of nicotine and results in nicotine blood
levels resembling those produced by cigarettes.227
Cardiovascular studies showed that smoking a
cigarette or chewing Nicorette caused very similar
effects.2'8 The differences were a more rapid increase
in heart rate and blood pressure after smoking but
a more prolonged elevation of these parameters after
chewing Nicorette containing 4 mg of nicotine. The
2 mg dose of Nicorette was similar to a cigarette in
terms of the time course of the response. (Lando ex-
pressed skepticism on this point, see his comment
in the summary.) The only dosage approved by the
Food and Drug Administration (in January 1984) for
marketing in the United States is the 2 mg Nicorette.
The majority of smokers are satisfied with 2 mg
Nicorette, even though blood nicotine levels are lower
than when smoking cigarettes. The reason for this
is that the lower nicotine blood level is sufficient to
alleviate withdrawal symptoms in the serious quit-
ter.229
Side Effects and
Contraindications of Nicorette
The side effects reported while using Nicorette are
related to the nicotine and to gum chewing.229 Nico-
36
tine effects may be local (oral irritation) or systemic;
gum chewing may produce local (dental trauma),
mechanical (jaw muscle ache), or gastrointestinal
effects. Merrell Dow lists the following adverse
reactions to Nicorette: excess salivation, insomnia,
dizziness, irritability, headache, nonspecific gastro-
intestinal distress, eructation, indigestion, nausea,
vomiting, mouth or throat soreness, jaw muscle
ache, anorexia, and hiccups. Patients are cautioned
to chew the gum slowly to self-titrate the nicotine
dose to minimize side effects.23°
Nicorette is contraindicated in patients who have
recently suffered myocardial infarction, patients
with life-threatening arrhythmias, patients with
severe or worsening angina pectoris, and patients
with active temporomandibular joint disease.
Nicorette should not be used by women who are
or may become pregnant or who are nursing.
Nicorette should be used with caution by patients
with oral or pharyngeal inflammation or with a
history of esophagitis or peptic ulcer.231
Use of Nicorette
Nicorette is a prescription drug in the form of a
sugar-free chewing gum containing nicotine, ob-
tained from the tobacco plant, which is bound to
an ion exchange resin to allow for a slow release of
nicotine when chewed. The gum is buffered to
facilitate absorption of the nicotine in the mouth.
Nicorette is marketed in the United States through
Merrell Dow Pharmaceuticals, a subsidiary of the
Dow Chemical Company, and is available by
prescription in 2 mg, square chewing pieces,
packaged in boxes of 96 pieces. A box of Nicorette
costs the pharmacist $14.21 and is sold for $20; a
discount pharmacy may charge less than $20. In
some other countries, Nicorette is available in the
4 mg dosage.
Merrell Dow distributes a Physician's Quitting
Resource Kit for Nicorette and Instructtons for Use.
The patient starting on Nicorette is asked to stop
smoking and to chew a piece of gum slowly when-
ever he or she feels the need to smoke. It takes
about 30 minutes to release most of the nicotine
from the gum. The instructions state that most peo-
ple find that 10 to 12 pieces per day are enough to
control the urge to smoke. Not more than 30 pieces
of gum should be chewed in any one day. The pa-
tient is advised to reduce gradually the number of
pieces of gum chewed per day as the urge to smoke
fades. The instructions tell the patient not to stop
using the gum until one or two pieces of the gum
a day satisf)es the craving. The patient is advised
not to use the gum for more than 6 months. Use
of the gum for 3 months will cost the patient about
$225 plus the physician's fees and any costs for a
supplementary program or self-help materials.
TIMN 293366

McNabb et al.2,3z and Russell'-33 compared blood
levels of subjects using Nicorette and cigarettes and
demonstrated that the gum produces nicotine levels
sufficient to prevent withdrawal symptoms.
Schneider and Jarvik studied subjects receiving
nicotine gum and placebo gum and found that those
using the nicotine gum suffered fewer withdrawal
symptoms.z34-2,38 These findings are supported by
studies of Hughes et al.237 and West et aL2-38 Hughes
et al. found reductions in irritability, anxiety, rest-
lessness, impatience, and difficulty concentrating for
those receiving nicotine replacement compared to
those receiving placebo.23' All three groups of in-
vestigators (Schneider, West, and Hughes) contend
that nicotine replacement reduces withdrawal
symptoms and that nicotine deprivation plays a sig-
nificant role in causing these effects.
Ferno recommends that "The best treatment
should be to increase the patient's motivation, and
at the same time to decrease his resistance. Ideally,
the nicotine chewing gum should be part of an inte-
grated therapy program:'z39 Merrell Dow advises
that Nicorette should be regarded as an aid to smok-
ing cessation and not as a long-term tobacco substi-
tute. Merrell Dow concludes that Nicorette is a safe
and effective adjunct to advice and smoking cessa-
tion programs in patients who are serious about giv-
ing up smoking and in whom nicotine dependence
is a major component of their smoking habit.
Evaluation of Nicorette
liventy-three studies produced 28 trials of Nico-
rette by 20 different investigative groups. Four of the
groups were from the United States, f ve from
England, four from Sweden, and one each from
Canada and six European countries. (One 3-month
trial is not considered here.) The trials are listed in
the comprehensive table and summarized in table
8. Of the 23 studies, 6 had at least 6-month follow-
ups and 17 had 1-year followups. One study was re-
ported in 1973, one in 1976, six between 1979-
1982, seven in 1983, and eight in 1984-1986. In 14
trials, nicotine chewing gum was the primary meth-
od, while in 14 others, the gum was used in con-
junction with behavioral treatment, group therapy,
counseling, or cessation clinic methods. Nine trials
compared nicotine chewing gum to placebo gum,
and 12 compared the gum to another cessation
method.
This impressive amount of testing can be credited
to the widespread interest in nicotine chewing gum
as an aid to smoking cessation. Before turning to
the studies, one troubling aspect of how the
followups are reported should be discussed. (The
reader can decide how serious this flaw is.) The
studies show that while a patient is taking the gum,
he or she can refrain from smoking. Considerable
relapse is noted when the gum is stopped, and
several investigators suggest that the gum may have
to be used by some people for 1 year or more.24o
In my opinion, as long as the patient is using the
gum, he or she is still in treatment, and followups
should be conducted posttreatment. It is the stan-
dard in smoking cessation evaluation to conduct
followups after treatment has ended. The Guide-
lines for Research on the Effectiveness of Smoking
Cessation Programs assumes that followups are
posttreatment79 Withdrawal clinics that conduct
programs for 8 to 12 weeks start their followups after
the treatment period has ended. Fee and Stewart,
who have run clinic programs, began the followup
period for their Nicorette trial from the time the gum
was no longer provided.'41 From the information
reported, all other nicotine chewing gum in-
vestigators began their followups at the start of
treatment.
If a sizable number of patients are still using the
gum at 6 months, a 6-month followup rate means
a 6-month followup for a few subjects, a 5-month
followup for others, a 4-month followup for still
others, and so forth. Jarvis et al. reported that 41
percent of their patients were using the gum at 3
months, 21 percent at 6 months, and 12 percent at
1 year.242 Lando et al. found that 21 percent of their
patients reported continued gum use at 12
months.m Users.of gum averaged 6.72 pieces per
day at 1 week, 6.25 pieces at 3 months, 5.25 pieces
at 6 months, and 6.02 pieces at 12 months. For
Hjalmarson's subjects, 18 of 31 successes used the
gum for 6 months or longer and 3 percent were still
using the gum after 2 years.244Raw et al. suggest
that nicotine chewing'gum is safer than cigarette
smoking,24g so extended use of the gum is not ques-
tioned here, only how followups are measured. It
should be noted that followups for a single treatment
session (e.g., with acupuncture, rapid smoking, hyp-
nosis, or physician counseling) are measured from
the start of treatment because the start of treatment
is also the end of treatment.
There is a marked difference between 6-month
and 1-year quit rates. The summary table shows
that the median quit rate for Nicorette trials declined
from 23 percent at 6 months to 11 percent at 1 year.
Several examples of quit rates for nicotine chewing
gum trials follow, with 6- and 1-year success rates,
respectively: Hjalmarson-37 to 29 percent244;
Fagerstrom-63 to 49246; Raw et al.-45 to 38245;
Schneider et al.-15 to 8 and 48 to 30.24' A 6-month
followup rate for Nicorette indicates the percentage
who are not smoking but does not necessarily indi-
cate success. As in Hjalmarson's study, if 58 percent
of the successes were still using gum at 6 months,
it is difficult to decide what a 6-month success rate
means. A i-year followup rate is the minimum that
should be considered in nicotine chewing gum
trials, and an 18-month rate would actually report
a more accurate 1-year result.
37
TIMN 293367

Nicorette studies were generally well done with
almost three-fifths validating followup abstinence by
physiological measurements. Placebo comparisons
were double-blind, and subjects were randomized to
treatments when possible. Nicotine gum trials are
grouped in table 8 by whether nicotine chewing
gum was the major treatment or was given in con-
junction with some other treatment, primarily be-
havioral, therapy, or cessation clinic methods. In the
discussion that follows, validation will not be noted;
the reader can refer to the comprehensive table for
validation information.
Tab1e 8
SUMMARY OF FOLLOWUP QUIT RATES
OF 28 NICOTINE GUM TRIALS
Reported 1973-1986
N
Range
Median Percent
33%
Reported 1973-1976
Nicotine Chewing Gum
At Least 6-Month Followup
1
24
-
0
At Least 1-Year Followup 1 23 - 0
Reported 1979-1986
Nicotine Chewing Gum
At Least 6-Month Follawup
3
17-33
23
33
At Least 1 Year Followup 9 8-38 11 11
Nicotine Chewing Gum
and Behavioral
'll-eatment/Therapy
At Least 6-Month Followup
3
3-50
5
7
At Least 1 Year Followup 11 12-49 29 36
Placebo Gum
At Least 6-Month F°Ilowup
3
5-28
8
0
At Least 1 Year Followup 6 9-21 13.5 0
When nicotine chewing gum was part of another
treatment, quit rates were substantially higher.
Fagerstrom achieved 63-percent success at 6-
months followup and 49 percent at 1 year utilizing
psychotherapy with Nicorette patients.246 The pa-
tients who were not given the gum, however, also
achieved high quit rates (45 and 37 percent at 6
months and 1 year, respectively). High 1-year absti-
nence rates were also produced by Hall et al. with
nicotine chewing gum plus behavioral treatment (44
percent) and a more modest nicotine chewing gum
plus four group sessions (37 percent)248 The be-
havioral treatment included aversive smoking,
relapse prevention training, and relaxation; behav-
ioral treatment alone achieved 28-percent
abstinence.
Schlegel et al. tested nicotine chewing gum ver-
sus no gum with 243 Canadian military volun-
teers249. They provided comprehensive treatment (17
sessions) with a therapist for some subjects,
minimal treatment (four sessions) for others, and no
therapist contact for still others. The subjects with
no gum had the higher quit rate at 1 year: 29 per-
cent versus 20 percent for nicotine chewing gum
38
subjects. Other 1-year quit rates for trials that in-
cluded a supplemental method with nicotine chew-
ing gum were as follows: with group therapy-47
percent (Jarvis et al.),'42 29 percent (Hjalmarson),244
and 13 percent (Fee and Stewart)241; and with a
clinic-30 percent (Schneider et al.).247 Kunze et al.
also used nicotine chewing gum at a cessation clinic
(Vienna) and claimed one-third success at 1 year.25O
However, the investigators ' reported only results
based on the patients who had stopped smoking a
year earlier. When the other subjects are added, the
quit rate was 12 percent. The first four studies, just
mentioned, utilized a placebo condition with the
supplemental method; in each case, the nicotine
chewing gum subjects had a higher quit rate with
two of the differences being significant.242.244
One-year followup trials in which no more than
advice, warnings, or booklets were given to nicotine
chewing gum subjects had low success rates. The
only exception was Raw et al. (38 percent, N = 69)
who drew their subjects from a withdrawal clinic
and provided six visits during the first month.242
Raw et al. compared their result to a rapid-smoking
trial, but this was not a fair comparison as the rapid-
smoking study was conducted 2 years earlier.
The 1,500 men (60 percent smokers) aboard the
H.M.S. Hermes were notified of a smoking cessation
trial with nicotine chewing gum.251 The population
was young and healthy, and there was an unlimited
supply of cheap cigarettes. Of 230 pretrial question-
naires, 190 were returned, and 161 men entered the
trial. No psychological support was offered. At 3
months and 1 year, 11 percent were abstinent. Soul
reports that many of the recidivists thought the gum
was a cure and were disappointed after a few days
of use. Five of the 18 quitters were chiefs who
received peer support.
Three 1-year nicotine chewing gum trials with
general practice patients and one dispensary study
had quit rates between 6 and 10 percent, indicating
that without a supplemental treatment, results are
low. The British Thoracic Society randomly as-
signed 1,550 patients with smoking-related diseases
to 4 treatments: (1) verbal advice; (2) advice with
booklet; (3) advice with booklet plus nicotine chew-
ing gum; and (4) advice with booklet plus placebo
gum25z Quit rates for the four treatments at 1 year
were 8.9, 8.5, 9.8, and 11.4 percent, respectively, in-
dicating that the nicotine gum added very little to
abstinence and placebo gum did slightly better. The
authors comment that it was possible that the in-
structions for the gum use were insufficient even
though there were written explanations. Jarvis and
Russell criticized this study suggesting that the
negative results were due to lack of experience by
the English physicians in administering the gum?53
U.S. physicians also lack experience with the gum,
and if they do not take the time to instruct patients
TIMN 293368

how to use the gum and offer advice and support,
results with Nicorette may be disappointing.
In another general practice study with a 1-year
followup, Russell et al. assigned 1,938 patients to
either a nonintervention control, advice plus book-
let, or advice, booklet, and an offer of nicotine
chewing gum.'5a255 Some subjects did not wish to
quit, and about half of those in the gum group did
not try the gum. The results showed a clear advan-
tage for those using nicotine chewing gum; at a
1-year followup, proportions not smoking were 4
percent for the groups not assigned to the gum and
9 percent for the gum group. A subgroup who used
more than one box of gum achieved 24-percent suc-
cess. The authors claim that it is feasible and
effective for general practitioners to offer the gum
to smokers with minimal instructions as an inter-
vention procedure.
Lando et al. prqvided typewritten self-help mater-
ials to 156 nicotine chewing gum subjects and a
factual ACS pamphlet to a contrasting nicotine
chewing gum group of 148 subjects.'43 Those who
received nicotine chewing gum and the pamphlet
scored 22-percent success compared to 19 percent
for the nicotine chewing gum plus self-help sub-
jects. The authors comment that patients may have
been overwhelmed with excessive written content,
indicating that the materials could be streamlined
and made more attractive.
A French study conducted by Clavel et al. com-
pared nicotine gum, acupuncture, and controls
who received a cigarette case that locked at variable
times.256,2s' Nicotine chewing gum was reduced
after 2 months and discontinued after 4 months.
Originally, 651 smokers were assigned to treat-
ments, and those who did not return for followups
were considered failures. At 13 months, quit rates
showed 8 percent for acupuncture (N=224), 12 per-
cent for nicotine chewing gum (N=206), and 3 per-
cent for the controls (N=222).
Schneider et al. tested dispensing nicotine chew-
ing gum without support.247 Thirteen subjects got
nicotine chewing gum, and 23 received placebo
gum. At 6 months, only 15 percent of the nicotine
chewing gum subjects had quit compared to 18
percent for placebo gum subjects. At 1 year, suc-
cess rates were 8 percent for nicotine chewing gum
subjects and 13 percent for placebo subjects. In the
other part of this study, when subjects received
support, rates were 30 percent for nicotine subjects
and 20 percent for placebo subjects.
In a recent study with general practice patients,
Jamrozik et al. randomized 200 patients willing to
try the gum, assigning them either to nicotine or
placebo gum.'58 Twenty-four physicians from six
practices participated in the study. All subjects had
previously made an unsuccessful attempt to stop
smoking, and there was a high prevalence of early
disease associated with smoking. At an unan-
nounced home visit after 6 months, subjects were
interviewed and asked to provide a breath sample
for analysis. Seven of 25 who claimed abstinence,
were not validated as being nonsmokers. The quit
rate for the nicotine chewing gum was 10 percent
against 8 percent for the placebo gum. Raw criti-
cized this study by pointing out that a sample of
200 was too small to detect a meaningful difference
between nicotine chewing gum and the placebo.zse
Raw agreed with Jamrozik et al. that results with
nicotine chewing gum when it is offered by physi-
cians are usually worse than when it is offered in
specialized smokers' clinics. Physicians generally
lack the knowledge of how best to present the gum
as a tool to cessation.
Backstrom et al. divided 145 patients into four
conditions. Each group received either long-term
or short-term treatment with and without nicotine
gum.m The long-term treatment consisted of a
telephone conversation 7 days after quitting, two
visits to the physician's office at 14 and 30 days, and
a letter sent after 3 months. Short-term treatment
was limited to one visit to the physician's office 2
weeks after quitting. At a 1-year followup, the suc-
cess rates were as follows: nicotine chewing gum
plus long-term treatment (N=50)-27 percent;
nicotine chewing gum plus short-term treatment
(N=46)-22 percent; long-term treatment (N=22)-
15 percent; and short-term treatment (N=27)-3
percent. The authors claim that long-term treat-
ment was superior to short-term treatment and use
of nicotine chewing gum combined with psycho-
logical counseling was superior to counseling alone.
It is difficult to see how a telephone conversation,
two visits to the doctor's office, and a letter can be
labeled psychological counseling. Nevertheless, four
contacts produced a higher quit rate than did one
contact.
Killen, Maccoby, and Taylor assigned.64 subjects
to either nicotine gum, skills training, or a com-
bination of both the gum and the training.261 All
subjects received four sessions of aversive smoke
holding and skills training. During a maintenance
phase, subjects assigned only to the gum attend-
ed a 20-minute drop-in clinic, while the other two
groups attended therapist-led groups and received
cognitive-behavioral skills training. Gum was
available for only 7 weeks. At a 10-month followup,
23 percent of the nicotine gum subjects were not
smoking compared to 30 and 50 percent for skills
training and combination subjects, respectively.
The authors pointed out that relapse was relatively
high for gum subjects who did not receive the skills
training. They contend that comprehensive train-
ing may help long-term maintenance.
Bourke and Callaghan provided nicotine chewing
gum to 23 resistant smokers in Dublin, Ireland.262
39
TIMN 293369

At a 9-month followup, 17 percent were not smok-
ing. Results of 6-month followups of nicotine chew-
ing gum studies by other investigators were as
follows: Malcolm et a1.-23 percent success (N = 70,
London)263; Zbomes and Paul-33 percent (N=51,
Germany)264; and Puska et al.-35 percent (N=84,
Kuopio, Finland).285 Malcolm et al. and Puska et al.
compared nicotine chewing gum to a placebo gum;
in both cases, the nicotine chewing gum subjects
did better.
Summary and Comment
The studies reviewed indicate that nicotine chew-
ing gum can be an effective tool in achieving
abstinence from cigarettes if some type of support,
counseling, or therapy is provided. A person trying
to quit smoking who continues on the gum can
usually refrain from smoking. Some people,
however, chew the gum and continue to smoke.
Gum chewers are advised by the distributor not to
smoke. Lando et al. reported that by 12 months,
many remaining gum users in their study appeared
to be heavily dependent smokers who chewed gum
while continuing to smoke cigarettes.243
Blum266 and Feldman'6'' advise doctors to proceed
with caution in prescribing nicotine gum. They
point out inadequacies in nicotine chewing gum
studies. Feldman warns that the gum should not be
used indiscriminately, possibly in lieu of an ade-
quate support system.
Schneider et al. found that subjects who used the
gum for very short periods relapsed simultaneous-
ly with stopping the gum.247 In Fee and Stewart's
trial, the gum was available for just 5 weeks, and
the resulting success rate was 13 percent.241 In the
Killen et al. study, where gum was used for 7 weeks
and behavioral skills training was also provided to
nicotine chewing gum subjects, half of them were
able to continue nonsmoking for 10 months.z61
Several investigators suggest that if the gum were
used for longer time periods, followup quit rates
would improve.z45288
Lando questions the statement that the time
course of 2 mg Nicorette is similar to a cigarette.269
He points out that the initial absorption of nicotine
from gum is much slower. This both limits the
usefulness of Nicorette as a substitute for smoking
and suggests the addictive potential of the gum. Pa-
tients often have unrealistic expectations of the
gum. Also, despite package instructions, users may
not chew properly, resulting in an increase in the
likelihood of undesirable side effects. Patients must
realize that nicotine from gum is absorbed much
more slowly and that gum will not duplicate the
effects of cigarettes.
Fagerstrom has devised an eight-item 7blerance
Questionnaire that measures dependence on
40
nicotine.270 Those smokers with high scores have
a higher degree of withdrawal symptoms when at-
tempting to stop smoking.271 Fagerstrom contends
that the more dependent smokers are more likely
to be helped by Nicorette as the gum diminishes
withdrawal symptoms. He found that the more
Nicorette consumed, the less physical response to
abstinence. Several other studies have also shown
that nicotine chewing gum is more helpful in smok-
ing cessation in subjects who register as highly
dependent on nicotine.2482'2-2'a Jarvik and
Schneider found that of those with low dependence
scores, 30 percent of the placebo versus none of the
active gum group remained abstinent.272 Among
the highly dependent smokers, only 8 percent of
those receiving placebo compared with 41 percent
of those receiving active gum remained abstinent.
Hall et al. measured nicotine dependence by blood
cotinine levels and found that those with high
cotinines were more likely to be helped by nicotine
gum.246 These data suggest that Nicorette use may
be counterproductive for less dependent smokers.
Many investigators emphasize that it is necessary
to provide supplemental cessation methods along
with nicotine chewing gum use,239°281,2'4and prac-
titioners agree. For example, Carter275 and Pom-
rehn276 state that nicotine chewing gum may be ef-
fective as an aid to quitting in special settings such
as smokers' clinics, but when it is used in general
practice, the results are less certain. The trials that
included behavioral treatment or therapy showed
higher quit rates at followup than did the trials that
only dispensed Nicorette. Killen et a1.261 and Hall
et al.248 demonstrated that training in coping skills
boosts success rates. Investigators skilled in smok-
ing cessation techniques achieve higher quit rates.
For example, Fagerstrom scored 49-percent success
at 1 year with subjects assigned to nicotine gum
plus psychotherapy; with psychotherapy alone, the
rate was still high (37 percent).24B Russell and Jar-
vis contend that nicotine chewing gum is suitable
for use as an adjunct both to intense psychological
methods of treatment and to minimal and largely
self-help types of intervention.277
When Nicorette is used in general practice set-
tings, the quit rate at 1 year ranges from 6 to 10 per-
cent. Several researchers leveled criticism at these
trials, contending that the physicians were unskilled
in dispensing the gum or that their instructions
were not adequate. Realistically, U.S. physicians in
practice settings tend to have little or no experience
with Nicorette. Yet unless physicians offer support
and counseling to patients, results with Nicorette are
likely to be low. On the other hand, when the gum
is dispensed by experienced practitioners who pro-
vide careful instructions for gum use, at smoking
clinics, or in conjunction with therapy or skills train-
ing, results can be expected to be good.
.rIMN 293370

Grabowski and Hall state that the critical deter-
minants of successful use of nicotine chewing gum
are related to whether the gum is used as a'`phar-
macological adjunct" in conjunction with appropri-
ate behavioral intervention techniques and environ-
mental influences.278
In the short term, Nicorette increases success
rates by enabling more smokers to stop initially. In
motivated patients, use of Nicorette decreases the
urge to smoke. When compared to placebo gum,
Nicorette showed no clear advantage when the com-
parison was gum alone or with minimal advice and
warnings. It is also the case that Nicorette proved
effective relative to a placebo more often as a treat-
ment adjunct than as the sole treatment.
Once the gum is discontinued, many patients
return to smoking. How long smokers should use
the gum is yet to be determined. What is known is
that longer use of nicotine chewing gum (6 months
to 1 year) improves quit rates. Extended gum use
raises the question of addiction to the gum, since
its use does not necessarily assist in diminishing the
chemical dependency. Hjalmarson reported that 3
percent of her subjects developed a long-term
dependence on Nicorette and were still using gum
aiter 2 years.244 In the study done by Raw et al., of
54 subjects who chewed nicotine chewing gum for
at least 1 month, 6 (11 percent) were chewing the
gum at 1 year and 2 (4 percent) were still chewing
gum at 18 months.245 A letter to the British Medical
Journal reported that a 59-year-old businessman
had consumed an average of 16 pieces of nicotine
chewing gum per day over a period of 2 years.279 Ef-
forts to reduce his consumption had failed, and he
underwent hypnotherapy in an effort to cure him
of his addiction to the gum. Although the health
risks, particularly pulmonary problems, are greater
from cigarettes than gum, there are some disadvan-
tages to chewing the gum.
Hughes et al. conducted a series of studies that
examined self-administration of nicotine among ex-
smokers given concurrent access to nicotine and
placebo gums during the first 2 weeks of
abstinence.'w They found that oral nicotine can
serve as a reinforcer in humans and that instruc-
tions can control the ability of nicotine to serve as
a reinforcer. In addition, they concluded that in-
structions can control abuse liability and
therapeutic efficacy of a drug. The implications of
these findings are that dispensers of nicotine chew-
ing gum should provide clear and carefully worded
instructions for gum use.
Two ways of administering nicotine, other than
gum, are being explored. Russell and his colleagues
reported the testing of a nasal nicotine solution that
might prove useful as an aid to giving up smok-
ing.za1.zsz The nasal nicotine solution provides
more rapid and efficient absorption of nicotine than
does nicotine chewing gum. The investigators point
out that nasal nicotine solution might be particular-
ly useful for smokers for whom gum is less suitable
due to dentures or peptic ulcers or for those persons
who experience certain side effects from the gum.
Considerable variability was noted with nasal
nicotine solution, indicating that more efficient ad-
ministration techniques are needed before benefits
from nasal nicotine solution can be obtained.
Rose et al. are experimenting with transdermally
applied nicotine as a smoking reduction and cessa-
tion aid2832,84They applied nicotine topically to the
skin of an adult nonsmoker and detected a signifi-
cant level of nicotine in his saliva for up to 2 hours.283
In a second study with 10 smokers, nicotine ad-
ministered transdermally reduced cigarette craving
with relatively few adverse side effects.'841ransder-
mal nicotine significantly increased saliva nicotine
levels within 30 minutes after application. The
authors suggest that the technique may be
preferable to others in preventing cigarette craving
usually observed after smoking cessation.
Concluding Comment
For Nicorette trials to gain credibility and com-
parability, it is necessary for Nicorette investigators
to do further followups to ascertain if their subjects
remained abstinent after discontinuing the gum.
Only one trial measured followup results after gum
use was discontinued. All other nicotine chewing
gum trials started their followup period when treat-
ment was begun. Investigators of nicotine chewing
gum studies should present data indicating the
number of months subjects have been free of
cigarettes and the gum. Results should be shown
separately for subjects free of the gum and for those
still using the gum. This is the only way to assess
how effective Nicorette is in helping people to stop
smoking and wean themselves of its addictive
chemical, nicotine, on a long-term basis.
Nicorette provides the physician with a product
that he or she can prescribe for patients willing to
stop smoking. The availability of Nicorette should
encourage more physicians to advise and counsel
patients about quitting smoking. Strong physician
advice about quitting could improve long-term suc-
cess rates. Physicians will have to use care to in-
struct patients in the proper use of Nicorette. NCI
is funding five projects that are using nicotine chew-
ing gum as an intervention 137 Best is studying the
effectiveness of compliance-enhancement tech-
niques, reactions to gum use, relapse, and variations
in physician instructions and compliance.
Hughes and Miller raise two unknowns about
nicotine chewing gum: whether the gum will be ef-
fective in general practice and to whom it should be
prescribed.285 They state that since smokers seen
41
TIMN 293371

in general practice appear to be less dependent on
nicotine than smokers seen in smoking clinics, the
gum may be less effective in general practice. They
question whether the gum should be prescribed for
all smokers, just for those willing to quit, or just for
persons who appear to be dependent on nicotine.
In my opinion, the gum should be offered to all
smokers who do not fit the contraindication exclu-
sions. But the prescription should be written only
for those smokers who are highly motivated to try
quitting and who understand how the gum should
be used. The physician has an obligation to provide
counseling and support or to refer the patient to a
source where such support is available.
For those smokers who are addicted to nicotine,
the gum will help them to alleviate withdrawal
symptoms. These people still will have to contend
with the psychosocial aspects of quitting. Smoking
clinics, extended counseling, therapy, or behavioral
treatment can help the smoker to handle these
aspects of the quitting process.
Additional research remains to be done to deter-
mine optimal protocols for gum dose, duration, and
weaning. Research also is needed on instructions
that should be provided to physicians and patients.
A great deal of research on using gum is now under
way. We should expect to see a good deal more in-
formation on nicotine chewing gum in the near
future.
HYPNOSIS
The popularity of hypnosis as a smoking cessa-
tion method is suggested by the survey of the
telephone yellow pages, which found that hypnosis
was the most frequently advertised method (see
table 6). In 1976-77, only 19 hypnosis listings for
smoking treatment appeared in telephone books for
cities of 300,000 or more population. In the 1984-85
survey, there were 119 hypnosis listings for smok-
ing treatment, almost a third of all listings, and 36
more than that listed for commercial programs.
Reports regarding the effectiveness of hypnosis
as a smoking cure are contradictory. Evaluative
reviews of the hypnosis literature were provided by
Schwartz and Rider in 1977,42 Schwartz in 1979?86
Holroyd in 1980,287 Simon and Salzberg in 1982,m
Wadden and Anderton in 1982,289 and Agee in
1983.2,90 Johnston and Donoghue reviewed the hyp-
nosis literature in 1971, but at that time, there were
only a few evaluations.291 They found little evidence
that the use of hypnosis as a smoking treatment
was effective.
Numerous accounts describe the use of hypnosis
with small numbers of patients, but only a limited
number of reports are based on followup data or
state whether patients actually quit smoking. Some
hypnotists claim good results based on estimates
42
or faulty evaluations. Schubert studied hypnosis as
part of his doctoral dissertation and concluded that
it was impossible to make any valid conclusions
about whether hypnosis was effective as a smok-
ing treatment because of methodological deficien-
cies in the evaluations of hypnosis.292 Cohen
minimizes the utility of hypnosis as a smoking
cessation method.293 He points out that success
rates claimed by therapists are biased since
followups are haphazard and long-term results are
lacking. He states that even hypnotists who have
successfully treated other types of disorders have
found the technique to be ineffective with smokers.
It is not a method that can reach large numbers
of smokers. Nevertheless, hypnosis can help some
smokers to quit, particularly those persons who
have tried other methods and need intensive in-
dividual attention to succeed.
Orne provides a thoughtful critique of the use of
hypnosis to help people to stop smoking.294 He em-
phasized that although hypnosis is not a potent
means of controlling behavior, it is uniquely effec-
tive in helping individuals to do what they want to
do. The patient must assume responsibility for
changing his own behavior and must recognize
that failure can only be blamed on himself or
herself, not on the therapist. Orne raised several
problems with hypnosis and smoking studies, and
Katz pointed out that it was difficult to evaluate the
effectiveness of hypnosis as a treatment for smok-
ing because of insufficient data about procedures
and results.29g Orne noted that at least one result
was so good "as to strain the credulity of the
reader."294
Simon and Salzberg described five approaches
to hypnotic procedures: giving smokers direct sug-
gestions to change; hypnosis to alter the smoker's
perceptions with regard to addictive behavior;
hypnotherapy-use of hypnosis as an adjunct to
verbal psychotherapy; hypnoaversion-use of hyp-
nosis to help the patient develop aversion to addic-
tive behavior substances; and self-hypnosis-used
as an adjunct to supplement hypnotic treatment 288
It should be noted that most hypnosis methods in-
clude behavioral adjuncts such as imagery, sugges-
tions, desensitization, self-relaxation, aversive
methods, positive and negative reinforcement,
substitute behavior, inconvenience ploys, and
counseling.
Hypnosis studies will be examined in three
categories as suggested by Agee: individual treat-
ment with a single session; individual treatment
with multiple sessions; and group treatment.2so
None of the evaluations of hypnosis trials were
validated by physiological measurements. All
results are based on self-reports. Therefore, the
reader should use caution in interpreting these
results. In evaluation, more credence should be
TIMN 293372

given to interventions that validate their results. In
the discussion that follows, seven studies that had
only 3-month followups are not reviewed, but they
are listed in the comprehensive table.
Single Individual Session
Moses was the first to report the use of a single
hypnosis treatment for smoking,296 but Spiegel's
work popularized the single treatment method for
smoking.297 Spiegel teaches his patients to hyp-
notize themselves. He provides one session of
psychotherapy reinforced by hypnosis. The patient,
instructed to utilize the technique 3 to 10 times per
day, then continues by himself. Spiegel maintains
that hypnosis alone is not a deterrent to continued
smoking, but combined with patient motivation, it
creates the expectant, receptive attention and
aroused concentration that can lead to a new
perspective regarding the smoking habit. Spiegel
concentrates on respect and protection for the body
and instructs the patient in self-meditation. Spiegel
claims that this state of concentration or self-
hypnosis increases the patient's receptivity to his
or her own thoughts and helps to imprint the new
point of view-a commitment to his or her own
well-being-which gives the patient the power to
give up smoking.
Spiegel conducted a mail followup with 616 pa-
tients who had the single hypnosis treatment.298
Forty-four percent returned the questionnaire, and
of these 55 percent had quit; all but 10 percent had
stopped smoking at some time. Spiegel counted
nonrespondents as failures and reported his initial
results as 20 percent successful based on all sub-
jects. A later followup by Spiegel found 35 percent
of the subjects had stopped smoking for 1 year.z99
Prior to 1978, there were three other evaluations
of single-session self-hypnosis treatment for smok-
ing 1'z.296 The quit rate varied from 12 to 18 per-
cent. Three evaluations of single-session treatment
with 6-month followups are available after 1977.
Most hypnotists teaching self-hypnosis followed
Spiegel's method, but some therapists made a few
changes. Berkowitz et al. tried self-hypnosis with
40 patients, of whom 25 percent quit 3O° Their
method consisted of taking a brief history, apply-
ing the Hypnotic Induction Profile, inducing a hyp-
notic trance, and confronting the subject with the
knowledge that smoking is harmful. The patient
was instructed to repeat the self-hypnotic exercise
10 times per day.
Stanton included in his single-session treatment
the following: the establishment of a favorable men-
tal set on the part of the patient; a hypnotic induc-
tion; ego enhancing suggestions; specific sugges-
tions directed toward the cessation of smoking; an
adaption of the "red balloon" visualization; and
success visualization.3o1 Of 75 patients, 45 percent
were abstinent 6 months later after a single session
of treatment. Rabkin et al. followed Spiegel's
method of self-hypnosis with 38 subjects154 Twenty-
nine subjects answered the followup with 30 per-
cent claiming abstinence; based on all subjects, the
result was 24-percent success. Rabkin et al. also
tested a health education method and a behavioral
method; results were about the same as that
recorded for hypnosis.
Multiple Individual Sessions
Prior to 1978, there were seven hypnosis trials of
individual treatment utilizing multiple sessions. The
results varied from 13 to 68 percent at followup.
Miller claimed to have achieved a 68-percent quit
rate after 1 year with 1,000 patients he hypno-
tized.302 He did not state how he did his followup,
whom he selected to follow, how many patients did
not answer, or whether he followed scientific evalua-
tion procedures. His technique consisted of giving
strong suggestions that the patient experience a
previous nauseous episode while tasting or inhal-
ing cigarettes. Z3-eatment was administered weekly
for 4 to 6 months depending on the patient's
progress and then bimonthly and monthly.
Another high 1-year result was reported by Hall
and Crasilneck who provided 4 hypnotic sessions
to 75 highly motivated patients who were referred
by other physicians.303 Three consecutive daily ses-
sions and a fourth session 1 month later included
nonhypnotic techniques. They employed a direct
suggestion approach telling their patients that they
would be relatively free from excessive desire for
tobacco. Patients were asked to call the office every
day during the month between the third and fourth
session. Patients who regressed were offered addi-
tional sessions. The followup was based on 67
returns of whom 64 percent claimed abstinence; if
based on all subjects, 57 percent were successful.
The other two multiple session trials with 1-year
follawups completed before 1978 reported quit rates
of 13 percent (Fee)304 and 18 percent (Orr) 3O5 In Orr's
treatment of 195 patients, he provided an unlimited
number of 15-minute sessions that included sugges-
tions that the patient would no longer enjoy smok-
ing.305
There were three trials with 6-month followups
prior to 1978. 'livo were by Nuland and Field with
an unlimited number of sessions.306 In the first trial,
25 percent of 97 patients were successful. They
hypnotized a second group of 84 smokers but in-
cluded several additional procedures; this time, 60
percent quit. Their method consisted of feeding
back to the patient his or her own reasons for quit-
ting, maintaining contact with the patient by
telephone, using meditation during hypnosis to
43
TIMN 293373

obtain individual motives, and self-hypnosis. The in-
dividualized aspect of the method may account for
the better results. The other trial was by Watkins
with 48 college students.307 She also used an in-
dividualized approach and included relaxation, con-
centration, and self-hypnosis. 11reatment lasted 4
weeks, and one-half of the students quit smoking.
There has only been one report after 1977 of in-
dividual hypnosis with multiple sessions that had
a long-term followup. Sheehan and Surman pro-
vided individual hypnosis to 100 patients and
found 21 percent were abstinent at a 15-month
followup.308 There were three trials of individual
hypnosis with multiple sessions after 1977 with
6-month followups. Results varied widely: Powell
reported 17 percent with 23 subjects,3O`' MacHovec
and Man reported 50 percent with 12 subjects,s'o
and none of Wilmot's 40 subjects in two hypnosis
trials were completely abstinent.311 (Ziwo recent
studies utilizing hypnosis are described in the
worksite chapter.)
Powell provided two sessions but added a flooding
and hypnotic desensitization technique for the
recidivists.3O9 MacHovec and Man compared in-
dividual and group hypnosis to acupuncture with
the hypnosis treatments coming out better.31o They
offered three sessions and included aversive sugges-
tions and progressive relaxation. Wilmot randomly
assigned 40 subjects to two hypnotic strategies.311
The first treatment utilized individualized imageries
and suggestions designed to capitalize on the sub-
ject's personal motivations. The second treatment
sought to bring the urge to smoke under the sub-
ject's control and to desensitize the smoker to the
desire for tobacco with a modified version of Kline's
group procedure.312 Each condition involved four
1-hour individual treatment sessions on a biweekly
basis.
Group Hypnosis
In all, there were 12 trials of group hypnosis with
six of them contributed by Pederson, Scrimgeour,
and Lefcoe. In their first study in 1975, they random-
ly assigned 48 volunteers to three conditions: group
counseling plus one session of group hypnosis;
group counseling; and waiting-list control.313 After
the 6-week treatment period, groups met monthly
for 6 months. Followup showed that hypnosis plus
counseling achieved 50-percent success at the end
of 10 months, while no one quit in the counseling
alone group, and 13 percent of the controls quit. One
of the investigators provided a single group hypnosis
session to patients wishing to quit smoking. An
evaluation after 8 to 12 months revealed that only
8 percent of 50 people had remained off smoking.s13
Group hypnosis, therefore, when combined with
counseling and followup maintenance support pro-
44
duced good results, but hypnosis alone or counsel-
ing alone were not successful approaches.
In a second study, Pederson et al. attempted to
replicate their own hypnosis plus counseling
results.314 Forty-nine volunteers were assigned to
three treatments lasting 6 weeks each. Group hyp-
nosis was part of one session. It consisted of a
presentation of reasons for quitting, benefits of con-
tinuing abstinence, and techniques for coping with
withdrawal. In the counseling group, these items
were discussed. Results for 1 month and 6 months,
respectively, were as follows: one session of group
hypnosis plus counseling, 65- and 53-percent suc-
cess; a similar treatment with the hypnotherapy ses-
sion presented on videotape, 38 and 19 percent; and
a relaxation-hypnosis session plus counseling, 19
and 13 percent. The result for the counseling group
was 18 percent at 6 months.
In their third study of group hypnosis, Pederson
and her colleagues tested the difference between
hypnosis and rapid smoking.315 There were three
conditions, all of them providing group counseling.
In the group with hypnosis (N = 9), 56 percent had
quit at 6 months; the rapid-smoking group (N=38)
had 38-percent success; and in the combined hyp-
nosis plus rapid smoking, only 13 percent were
abstinent.
The following can be concluded from these well-
done trials by Pederson and her Canadian col-
leagues. The presence of the hypnotherapist is
essential to the relative success of the hypnosis plus
counseling condition as use of videotape instead
produced a markedly lower success rate. The
presence of the hypnotherapist was not sufficient to
aid in treatment as the specific content of the hyp-
nosis session with reference to quitting smoking is
also needed. As a treatment condition, groups alone
or hypnosis alone did not do well; but in combina-
tion, they produced excellent results, which were
replicated by the Canadian investigators. Ap-
parently, one must be careful not to combine too
much into one method as the addition of either
rapid smoking or relaxation to the hypnosis-group
combination reduced the results drastically. The
group treatment appeared to be a more important
aspect of the method than did the hypnosis treat-
ment, but hypnosis did enhance the overall results.
Groups may have been more important because the
groups were held over a period of 6 weeks, whereas
the hypnosis treatment occurred only once. One
wonders if hypnosis might not have contributed
more to the overall results if the number of hypnosis
treatments were increased. Groups, however, are
more cost-effective as they can be led by less expen-
sive personnel and serve more clients at once.
The best result for hypnosis was reported in 1970
by Kline based on a 12-hour marathon group hyp-
nosis session 312 He treated 60 smokers in groups
TIMN 293374

of 10 with each patient being hypnotized individual-
ly for 15 minutes. The method included relaxation,
imagery, and self-hypnosis. Kline claimed a success
rate of 88 percent at a 1-year followup. There were
two other group trials prior to 1978. Barkley et al.
reported 25-percent success at a 9-month followup
with eight subjects who went through seven ses-
sions that included suggestions and relaxation 316
Sanders ran 4 sessions of group hypnosis, imagery,
and self-hypnosis with 19 subjects.317 At a 10-month
followup, 68 percent reported they were non-
smokers.
'liwo reports are based on the results of the
Damon Smoking Control Program of Oklahoma
City. The method consisted of a single group hyp-
notherapy session supported by cassette tapes
made available as a reinforcement tool. It is not
known if the reports overlapped in terms of sub-
jects. At followups 6 to 9 months after treatment,
28 percent of 468 clients had quit318; and at 1 year,
14 percent of 783 clients remained nonsmokers.319
The authors reported that only 14 percent of those
who quit used the tapes. They concluded that
additional sessions might increase the quit rate.318
The final study was by MacHovec and Man who
reported 50-percent success with individual hyp-
nosis.31o Their group hypnosis consisted of three
sessions with aversive suggestions and progressive
relaxation. At 6 months, 40 percent of 10 subjects
were not smoking.
Aspects of Hypnotic Treatment
There appears to be little standardization in the
field except for those practitioners who follow
Spiegel's single-treatment method. Many hypnotists
utilize suggestions, imagery, relaxation, and self-
hypnosis to supplement their treatment. Some hyp-
notists use desensitization, meditation, nicotine
fading, concentration, exercise, counseling,
psychotherapy, or educational techniques. Wadden
and Anderton state that
... hypnosis covers such a variety of
theoretical assumptions and clinical tech-
niques that it has lost its descriptive value. .
.. Frequently, investigators fail to describe
therapeutic techniques in sufficient detail to
differentiate a hypnotic treatment from a
cognitive-behavioral intervention, except in
name alone.320
Several descriptions of various aspects of hypnosis
treatment for smoking follow. The reader is referred
to earlier descriptions of hypnosis treatment, par-
ticularly Stanton's single-session method3O1 and
Simon and Salzberg's outline of hypnotic pro-
eedures.2as
Ewin described a three-part program of hypnosis
to control the smoking habit.321 Hypnosis is used
to remove or restructure subconscious ideas and at-
titudes that prevent success. The nicotine
withdrawal effect is reduced by switching for 2
weeks to the lowest nicotine cigarette available. The
smoking habit is finally ended by hypnotic sugges-
tion augmented by a cassette tape to be used daily
at home. A substantial part of the first session is
devoted to development of a personal history in
which patients usually describe their rationaliza-
tions, expose their defenses, and reveal the sub-
conscious attitudes that.prevent them from giving
up smoking. In the third part of the program, pa-
tients are reminded that they are free to choose to
smoke whenever they have an urge to smoke. The
cassette tape reviews their own reasons for stopping
(stated during hypnosis) and emphasizes their im-
portance as people and the pleasure they will have
in getting well.
Sanders described the use of mutual group hyp-
nosis as an environment in which to carry out a
problem-solving, quit-smoking program.317 He
stated that hypnosis provides a relaxed milieu,
heightens imagery, and intensifies concentration.
Specific techniques used include brainstorming
about reasons for wanting to be a nonsmoker;
thinking about time progression and imagery to
consider the possibility of change in the future; and
spontaneous dreaming to monitor motivation and
rehearse imagery associated with self-control and
choice. Sanders added that mutual hypnosis is
used to provide social support and feedback to
group members.
The use of posthypnotic suggestion for the
elimination of smoking is described by Cox.szz
Punishment in the form of various degrees of
nausea and headache can be suggested by the
therapist each time the patient purchases, lights,
or smokes a cigarette. Positive reinforcement is sug-
gested by the feeling of relaxation, heightened self-
worth and power, and symptomatic relief of nausea
and headaches when deciding not to purchase or
smoke a cigarette. The model must be individual-
ized and take into account specific psychosocial fac-
tors influencing smoking behavior. The patient
must be fully informed and involved in the therapy
as much as possible because the higher the level
of patient expectation, the more likely the desired
result will occur. Cox provides a tape recording of
a therapy session to be played between sessions as
reinforcement.
Wollman involves the five senses in hypnosis
treatment.323 He states that the prime requisite for
overcoming the smoking habit is strong motivation.
'lb achieve a greater recognition of the problem, the
patient is made aware of the need to protect his or
her own body. The patient's attention is directed to
each sense (e.g., the odor of cigarettes is unpleasant,
the taste is unpleasant, and the feel of a cigarette
45
TIMN 293375

is harsh and coarse). The patient is reminded that
he or she is hearing from the therapist that all these
sensations will tend to help him or her to control
this noxious habit.
Spiegel has added some theoretical concepts
regarding who does well with hypnosis. He stated
that patients with high transcapacity (high hypnotic
induction profile) have high immediate quitting
rates (up to 80 percent) but also have very high
recidivist rates.324 Those who stay off appear to have
encouraging families supporting their efforts to quit.
Persons with low transcapacity have lower rates of
initial quitting (about 40 percent); however, these
people are more independent and more frequently
can remain off smoking (lower recidivist rates)
without extra support.
West states that about 10 percent of subjects can
achieve a deep trance when hypnotized, and 90 per-
cent of these people will be able to abstain from
smoking for 1 year.325 Another 10 percent cannot be
hypnotized, and only 5 percent (or fewer) of these
persons will be able to quit through hypnosis. For
those who fall into light hypnosis (about half the
subjects), about 40 percent will succeed in quitting,
and of those who can be hypnotized to a moderate
depth, 70 percent will become abstinent. Frankel
and Orne found that 30 percent of smokers present-
ing themselves for hypnosis treatment were not hyp-
notizable,326 but Crasilneck and Hall claim that their
success with hypnosis in smoking control is relative-
ly independent of depth of trance.327 Mott contends
that there is a lack of a relationship between hyp-
notic susceptibility and smoking reduction.328
Orne concluded that there are at least two major
components involved in the hypnotherapeutic treat-
ment of smoking.'94 The first is a specific effect of
hypnotic suggestion leading to an immediate, non-
traumatic cessation-with a high rate of recidivism
after a single session. The second component deals
with nonspecific effects that involve the mystique of
hypnosis but do not require the patient to be respon-
sive to hypnosis. These effects, best conceptualized
as a placebo response, can nonetheless be
remarkably effective in bringing about long-term
changes in smoking behavior.
Rabkin et al. support Orne's conclusion 154 They
point out that several factors may play a role in hyp-
nosis treatment for smoking. While the patient is
in a hypnotic trance, suggestions may change un-
conscious forces that are operative in maintaining
the addictive nature of the smoking. Also, the
smoker's expectations are influenced by the magic
of hypnosis and beliefs about the power of the hyp-
notist and the hypnotist's magical skills.
Summary and Comment
The results of 19 individual and 12 group hyp-
nosis trials are summarized in table 9. Only one-
46
third of the trials had results based on 1-year
follawups. Success rates are reported here as stated
by the authors, but high quit rates are suspect as
most investigators did not describe their followup
procedures adequately. There was a lack of bio-
chemical verification with results based on self-
reports. Quit rates ranged from zero to 68 percent
for individual hypnosis and 8 to 88 percent for group
hypnosis. Overall, success rates were slightly higher
for group programs. Quit rates for earlier studies
were higher than those of more recent studies, but
this may be related to better followup procedures in
the latter trials. Individual hypnosis with multiple
sessions showed better results than those with a
single session.
'ftb1e 9
SUMMARY OF FOLLOWUP QUIT RATES
OF 31 HYPNOSIS TRIALS
Reported 1964-1984
Percent
N Range Median 33%
1964-1984
Individual Hypnosis
At Least 6-Month Followup
11
0-60
25
36
At Least 1 Year Followup 8 13-68 19.5 8
Group Hypnosis
At Least 6-Month Followup
10
8-68
34
50
At Least 1-Year Followup 2 14-88 - 50
1964-1977
Single Session Individual
Hypnosis
At Least 6-Month Followup
1
12
-
0
At Least 1-YearFollowup 3 17-35 18 33
Multiple Session Individual
Hypnosis
At Least 6-Month Followup
3
25-60
50
67
At Least 1 Year Followup '4 13-68 41 50
Group Hypnosis
At Least 6-Month Followup
4
8-68
37.5
50
At Least 1-Year Follawup 1 88 - 100
1978-1984
Single Session Individual
Hypnosis
At Least 6-Month Followup
3
25115
30
33
Multiple Session Individual
Hypnosis
At Least 6-Month Followup
4
0-50
8.5
25
At Least 1 Year Followup 1 21 - 0
Group Hypnosis
At Least 6-Month Followup
6
13-56
34
50
At Least 1-Year Followup 1 14 - 0
West concluded that combining hypnosis with
other treatments (groups or individual counseling)
appears to be more effective.325 He also stated that
having multiple doctor-patient contacts and
employing hypnotic reinforcements of initial sug-
gestions of abstinence are more effective than a
single session. He pointed out some of the dif-
ficulties in the general employment of hypnosis in
the treatment of smoking. Not all patients are will-
ing to undergo the procedure, and not all of those
who do participate will be sufficiently good
TIMN 293376
r

subjects to produce high success rates. West said
that hypnosis is expensive because it is time con-
suming, although this is less so if there is only one
treatment session. West also noted that hypnosis is
relatively wasteful because success with hypnosis
is uncertain in smoking control. Nuland also sug-
gested that having more than a single session of
hypnosis would improve results.329
Kline concluded that longer term group therapy
in which hypnosis is used "first to intensify depriva-
tion behavior and then . . . to reduce psycho-
physiological manifestations of deprivation results"
has produced significantly better results in smok-
ing control than have been produced through in-
dividual hypnotherapy.330 Kline also reported that
hypnosis decreased the discomfort associated with
withdrawal from smoking.
Cohen found from his review of hypnosis and
smoking reports that some types of individuals may
be helped more than other types to stop smoking
by hypnosis. However, he states that "available
clinical and statistical evidence does not indicate
that hypnosis achieves a rate of smoking cure dif-
ferent from spontaneous cessation or other therapy
techniques."331 Crasilneck and Hall, however, insist
that hypnotherapy, used with proper psychothera-
peutic skill in the context of a medical or psycho-
logical picture, is a powerful tool in helping patients
to overcome the smoking habit.332
Holroyd reviewed the variables associated with
success in utilizing hypnosis in smoking treatment.
She reported that whether subjects were patients or
volunteers or whether self-hypnosis training was
utilized did not seem critical.287 Holroyd found the
most salient variable counting for outcome dif-
ferences to be whether the suggestions for not smok-
ing were tailored to patients' individual needs and
motivations. Also, adjunctive treatment to foster
overall improved mental health or continued sup-
portive contact with telephone calls seemed to be
associated with better outcome. Francisco found
that nontreatment factors, including self-reported
need to smoke, as well as motivation to quit, were
the most important determinants of outcome.333
Huggan334 and Ryde335 agree that the success of
hypnotherapy in smoking cessation depends on the
patient's motivation.
After reviewing the literature, Holroyd concluded
that
hypnosis treatment for smoking is most effec-
tive when there are several hours of treatment,
when an intense interpersonal interaction is
part of treatment, when suggestions in the
trance are designed to capitalize on the specific
motivations of individual patients, and when
there is adjunctive counseling or foll_owup
telephone contact.. . .
The reasons why hypnosis is effective ... are
a matter of conjecture. Many hypnotherapy
techniques are strikingly similar to some
behavior therapy techniques. . . . Furthermore,
trance in the absence of suggestions. appears
to have little impact on behavior. The hypnotic
state may increase suggestibility, make im-
agery more vivid, decrease reality orientation,
increase dissociation, facilitate focusing atten-
tion, and lead to a feeling of compulsion to do
what the hypnotist suggests or a feeling of deep
relaxation. Any of these factors or a combina-
tion of them might be useful for a particular
individual336
Concluding Comment
It is difficult to assess the true effect of hypnosis
as a treatment for smoking since the studies
reported were weak in followup methodology. Only
one-third of the trials conducted a 1-year followup,
and only two of these were reported over the last 7
years. Several hypnotists claimed very high quit
rates, but it is not known if they included all patients
who began treatment in their results. Many hyp-
notists included other methods along with hypnosis
(e.g., counseling and behavioral techniques), so it is
difficult to determine how much hypnosis con-
tributed to the result. Wadden and Anderton con-
cluded from their review that although hypnosis
may be effective with addictive behavior, the
therapeutic success is attributable to nonhypnotic
factors.'89
From my review of over 50 reports, comments,
and critiques of the use of hypnosis to control smok-
ing, I conclude that hypnosis produces only modest
results when used alone, but when combined with
other methods, the success rates are enhanced. The
skill and experience of the therapist are very impor-
tant to the proper use of hypnosis. A single treat-
ment of hypnosis seems most cost-effective, but
multiple sessions appear to improve quit rates.
Several trials of group hypnosis produced good
results, but this may be due to the adjuncts
associated with the group method. As with any
method, counseling and followup support are
needed to maintain abstinence.
In view of the finding that hypnosis is the most
frequently advertised smoking cessation method in
the telephone yellow pages (see pages 30-32), it is
essential that therapists provide us with objective
evidence that hypnosis promotes abstinence. Any
study completed after 1978 should be held account-
able for meeting accepted methodological standards
regarding followup and verification of self-reports.41
42h s,. ss. 7s. eo Research on hypnosis should examine
not only treatment outcomes but also beneficial ef-
fects on motivation to quit and to remain abstinent
and on withdrawal symptom severity. Future re-
search should help to elucidate the appeal of
47
TIMN 293377

hypnosis treatments. What features of actual or ex-
pected hypnotic procedures motivate smokers to
seek such treatment, and what intrapersonal factors
might mediate outcomes? The public has a right to
know if hypnosis is effective in promoting cessation,
and we have an obligation to present the evidence.
ACUPUNCTURE
Acupuncture is based on the Chinese science of
connections in the body. Use is made of needles or
staple-like attachments to treat the smoker. Cousin
discusses two methods of treating smokers by
means of acupuncture.337 The first method,
nasopuncture, consists of selecting points on the
surface of the nose in such a way as to decongest
the respiratory tract and generate in the patient a
feeling of disgust toward tobacco. The second
. .._..... .
method is auriculopuncture, which is said to
regulate the neurovegetative system. Laterality is im-
portant, since one of the ears is the so-called leading
ear. This method may occasionally be painful and
is popular in the Far East. Cousin claims that pro-
viding one treatment of nasopuncture to 100 patients
will result in a 64-percent quit rate. He also claims
that half of the patients will quit with either
treatment.
Acupuncture at the site of the ear can be by press
needle or staple puncture. Choy, Parnell, and Jaffe
describe the use of press needles.338 After the ear is
cleaned with alcohol, a stainless steel press needle
is inserted into the tragus of each ear. Collodion is
applied as sealer, and a circular adhesive bandage
is applied. Choy et al. change the needles once per
week for 3 weeks and remove them the fourth week.
These practitioners tell the patient about the
hazards of smoking and advise the patient to avoid
social situations where smoking is endemic and to
seek the active support of family and friends. They
prescribe diazepam to patients for 10 days.
In staple puncture, use is made of a surgical staple
at fixed acupuncture needle points for the purpose
of conducting frequent stimulation to the ear.
Threads and beads are also implanted at the ap-
propriate body and auricular points. Electro-
acupuncture also is used in treatment for smoking.
There is a difference of opinion as to which points
are best for smoking cessation. Many acupunc-
turists advocate the "Ear-0" and "Lung Point" of the
ear, but other points are recommended. Several
practitioners claim to have discovered new points
that give high success rates with smokers. For ex-
ample, Olms discovered a point on the wrist that he
named "Tim Mee" (Cantonese for "sweet taste") 339
He used Tim Mee for his own cough and found that
he no longer needed to smoke although he was a
heavy smoker and had tried to quit many times
48
before. He tried Tim Mee plus the auricular ' Aggres-
sion Point" of the dominant ear and claimed great
consequent success in curing the smoking habit.
Evaluation
Acupuncture for the treatment of smoking has
gained in popularity since the last review of the
literature in 1977. As already noted, acupuncture
listings in the yellow pages for smoking control in-
creased from 3 percent of all listings in 1976-77 to
7 percent in 1984-85. There are, however, only a
handful of evaluation reports with followup data.
Overall, these evaluations are poorly done; informa-
tion on who was followed up or how the results were
calculated often was not provided. Some in-
vestigators claim very high rates of success based
on their estimates. Many authors base their quit
rates on end of treatment results. Only one study
validated abstinence. Generally, the few studies that
had better designs revealed low quit rates.
'liwo evaluation reports indicate the length that the
investigators went to in order to count definite
failures as successes. Requena et al. claimed 56-
percent success based on replies from about half
their patients and did not count as a failure anyone
who returned for treatment.m Olms, who discovered
Tim Mee, tells patients that he will repeat treatment,
at no charge, if the first treatment does not work or
if they resume smoking within 1 month.339 Thus if
he does not hear from a patient, he counts that pa-
tient as one who has stopped smoking! In addition,
Olms takes a history from failures who return for
repeat treatment. If a patient says it worked but "I
started again because I thought I could play with
cigarettes" or "I tried one for a lark and started
again;' Olms counts that patient as a success! Based
on this manner of "evaluating" his quit rate, Olms
reported 84-percent success.
There is widespread interest in acupuncture for
smoking cessation in France. Unfortunately, many
of the French reports did not provide followup data.
Those studies with at least 6-month followup data
are reported in the comprehensive table and sum-
marized in table 10. Of 13 reports, 4 were from the
United States, 4 from France, 2 from Canada, and
1 each from New Zealand, Australia, and England.
Ti,vo reports were based on 2-year followups, four
were on 1-year followups, and the other seven were
6-month reports.
The earliest evaluative report was by Sacks in
1975 based on a 6-month followup.-1`'1 The quit rate
cited for 642 patients was 64 percent using auri-
cular staple puncture. His treatment consisted of
three visits the first week, two the second week,
and one at 1 month when the staple was removed.
Maintenance visits were made by patients every 2
weeks for 3 months and then once per month until
TIMN 293378

6 months. Part of the reason for his high success
rate could be the support provided through the ex-
tended maintenance period.
Table 10
SUMMARY OF FOLLOWUP QUIT RATES
OF 1S ACUPUNCTURE TRIALS
Reported 1978-1955
N
Range lYledian Percent
33%
1975-1977
At Least 6-Month Followup 2 14-61
At Least 1 Year Followup 1 24
1978-1985
At Least 6-Month Followup 5 5-34 18 20
At Least 1 Year Followup 5 8-32 30 0
Using auricular acupuncture, Choy et al. claimed
that 55 percent of 33 patients stopped smoking and
20 percent relapsed, leaving 42 percent successful
at followups, which varied from 2 months to 2
years.338 Choy et al. provided a later report on 514
patients of whom 339 completed the 4-week treat-
ment and 297 quit smoking.342 At 2 years, 220 ab-
stainers were assessed; 31 percent had relapsed. If
results are based on those completing treatment,
the quit rate was 45 percent; if based on patients
treated, the quit rate was 30 percent. The other
2-year followup revealed a 30-percent quit rate
based on 194 patients.343
The four 1-year followup reports are from France.
Pene et al. used auricular acupuncture on 200 pa-
tients and found that 24 percent were abstainers
at 1 year.344 Their method consisted of applying
surgical agraffes to two specific points on the
pavilion of the ear for 2 to 3 days and then transfix-
ing the helix base with a wire and leaving the wire
in place for a month. The operation was repeated
1 week later in case smoking withdrawal was not
complete. The authors advise that the treatment
should be supplemented by simple psychotherapy,
fruit juices, respiratory exercises, and, if necessary,
light sedatives.
Labadie et al. compared acupuncture to use of
a tranquilizer adding Nicogum, nux vomica tablets,
and Tabacum to both treatments.345 There were 65
subjects in each treatment group, and the quit rates
were almost the same: 32 percent for acupuncture
subjects and 31 percent for those taking a tran-
quilizer. The study by Clavel et al. was discussed
previously in the nicotine gum section.256.2g7
These investigators compared acupuncture to
Nicorette and a locked cigarette case; the quit rates
at 1 year were 7 percent for acupuncture (N=224),
6 percent for the gum (N = 205), and 3 percent for
the locked case (N=222). In the acupuncture group,
needles were placed bilaterally for 30 minutes.
Cottraux et al. compared acupuncture to
behavioral therapy (stress reduction and self-
control); two additional conditions were placebo pill
and wait-list controls.35i Subjects in the experimen-
tal treatments attended three sessions of 3 hours
duration for 2 weeks. In their evaluation, 28 sub-
jects not reached were assumed to be successful in
the same ratio as subjects followed up. I recalcu-
lated results with those not reached counted as
failures. There were about 140 subjects in each con-
dition. Success rates at 1._ year were acupuncture-
16 percent; behavioral therapy-7 percent; placebo
pill-14 percent; and controls-6 percent.
Six studies compared acupuncture at the "cor-
rect" site for smoking cessation against an incor-
rect or "sham" site. Only three of the studies
presented 6-month followup data. The comparisons
are shown in table 11.
Table 11
STUDIES COMPARING "CORRECT" AND
"INCORRECT" ACUPUNCTURE SITES
FOR SMOKING CESSATION
Correct Incorrect
Site Site
Percent Percent
Inrestigators Fblloyrnp N Quit N Quit
MacHovec et al."O 6 Months 12 25 12 0
Gillams et a1?46 6 Months 28 18 27 15
Lamontagne et al?*~ 6 Months 25 8 25 16
Gilbey et a1.98 3 Months 44 21 49 15
Parker and Mokg*® 6 Weeks 21 14 20 15
Steiner et a1.350 End of
treatment 11 9 12 8
In only one study did the correct site show a clear
advantage over a placebo site.31o In the study done
by Lamontagne et al., the contrasting site was not
entirely incorrect as it was said to be one that
enhanced relaxation; in fact, it appeared to produce
better results than the correct site.347 These in-
vestigators also had a self-management condition
that included a counter. Zi,venty percent of these
subjects had quit at 6 months. Parker and Mok
divided their subjects into four groups; two received
acupuncture at an effective site for smoking con-
trol with one group receiving electroauricular treat-
ment and the other press needles.349 Both groups
were compared to placebos; the quit rates at 6
weeks were similar when the two correct site con-
ditions were compared to the placebo groups.
Gillams et al. commented that acupuncture at any
site may cause endorphin release that in turn
alleviates symptoms of smoking withdrawal.346
They concluded, however, that acupuncture is not
as effective in helping smokers to quit as has been
claimed. Lamontagne et al. stated that although
acupuncture appears to have become a popular
TIMN 293379
49

treatment for cigarette smokers, its effectiveness re-
mains to be proven.347
A contrasting view is expressed by Chen, who
claims that he treated 184 cases and at 6 months
82 percent had succeeded in stopping smoking.3g2
Chen contends that auricular acupunctur:, is a sim-
ple, safe, economical, rapid, and effective method
to kick the smoking habit. In an unpublished
paper, Mabry and Fosbury reported 42-percent suc-
cess with 270 subjects who were reached at 6
months, out of an original group of 335 subjects.353
Based on all subjects, the quit rate was 34 percent.
In addition to acupuncture, their subjects received
sodium bicarbonate, procaine, B vitamins, and diet
suggestions. These high rates of success are con-
trasted with Martin and Waite's study of 405 sub-
jects in which they found that acupuncture helped
between 5 and 15 percent to stop smoking for 6
months.354 Electroacupuncture, they stated, did not
enhance quit rates. They concluded that the effec-
tiveness of acupuncture in the cessation of smok-
ing is largely the result of a psychological
component.
Lagrue and Choppy-Jacolin reviewed two acu-
puncture studies.355 A single-blind study revealed
comparable results between real acupuncture and
"placebo" acupuncture. They stated that the study
points out the importance of the physician's power
of conviction. The second study involved three dif-
ferent treatments, but each included acupuncture
and psychotherapy. One condition added lobeline,
while another added placebo. The placebo group
was significantly more successful in helping sub-
jects to abstain from smoking. The other two
groups had equivalent quit rates. The reviewers at-
tributed the results to the emphasis on psycho-
logical treatment in the placebo group.
Schneideman356 and Poupy et al.357 disagree that
acupuncture's effect is psychological. The latter in-
vestigators denounced the attempt to assimilate
acupuncture as a psychological aid and pointed out
that acupuncture diminishes or suppresses the vis-
ceral urge of an intoxicated individual. They stated
that it is up to the patient to abstain from smoking
and admit that a psychological aid could be effec-
tively added to treatment.
Fuller believes that acupuncture merely eases
smoking withdrawal symptoms and if the patient's
motivation is weak, relapse will occur.343 He noted
that recidivism is a continuing problem with all
types of cessation techniques and pointed out that
acupuncture can offer only temporary relief from
the addictive effect of nicotine; thereafter, personal
motivation must take over.35a Schneideman agreed
that acupuncture functions to control withdrawal
symptoms after cessation but added that it does not
prevent resumption of the habit.356 He urged that
patients be screened thoroughly and that only
those anxious to quit should be selected for
acupuncture. Labadie et al. supported the conten-
tion that acupuncture is effective only when the pa-
tient is strongly motivated, in which case, the
method plays a supportive role.345
Summary and Comment
Reported quit rates for acupuncture at 1-year
followups ranged from 8 to 32 percent as shown in
table 10. The median quit rate was 30 percent. Not
considered in the summary table were several
studies that counted failures as successes. As noted
earlier, some of the studies of acupuncture were
poorly done. Only one study attempted to validate
reported success, and that study found that only
8 percent had quit smoking at 13 months. The
comments regarding the methodology and evalua-
tion of hypnosis trials (see pages 47 and 48) apply
as well to acupuncture.
There is no evidence from this review that acu-
puncture may relieve withdrawal symptoms. De-
spite increasing popular interest in acupuncture as
a treatment technique, it has not been
demonstrated that acupuncture is able to promote
smoking cessation. Acupuncture may act as a
"placebo procedure" to help the smoker to handle
the addictive component of smoking. If so, the
psychological and social aspects of smoking must
also be handled. Needed along with acupuncture
are counseling and support or some type of therapy,
skills training, or smoking clinic procedures. As
with any method, motivation to quit is necessary
for successful abstention.
PHYSICIAN COUNSELING*
Trends in Physician Counseling
About Smoking
National surveys have indicated that a high pro-
portion of physicians believe that it is their
responsibility to help their patients to stop smok-
ing and that they should convince people to
quit 3s°-3sz A local survey of physicians supports
the findings of the national surveys.363 Physicians,
however, are reluctant to counsel their patients to
quit smoking until serious health problems are
present.
*For this section, I relied on J.W. Cullen's paper, Opportunities for Physicians' Intervention in
Smoking Cessation,a59 and L.L. Pederson's
chapter on the Role of the Physician in Smoking Cessation in the 1984 Surgeon General's report .-16O
50
i
TIMN 293380

1able 12
PHYSICIAN OPINIONS REGARDING
HELPING PEOPLE QUIT SMOKING
Percent
National Survey, Coe and Brehm, 1971783
Physician responsibility to help their patients stop
smoking
92
Physicians should convince their patients to
stop smoking
83
National Survey, Center for Disease Control, 1975m
Physicians should convince people to stop
smoking
74
Physicians should be more active in speaking to
lay groups about smoking
82
Los Angeles County Medical Association, Zeitlin,
Dismuke, and Miller, 1983-"6'
Physicians have a professional obligation to help
patients give up smoking
0
Wechsler et al: s survey of 430 primary care physi-
cians in Massachusetts provides some reasons why
physicians are reluctant to offer such advice.364
Physicians were asked how important certain
health-related behaviors were "in promoting the
health of the average person: " Eliminating cigarette
smoking received the strongest response of any of
the behaviors with 93 percent of the physicians
responding "very important: " (Avoiding excess
calories was second with 70 percent.) A survey of
Maryland primary physicians found similar results
regarding the importance of promoting the elimina-
tion of cigarette smoking.365 Nine out of 10 physi-
cians in the Wechsler et al. survey reported that they
routinely gathered information on smoking habits.
Physicians had little confidence in their ability to
help patients to change smoking behavior. Although
physicians reported that they were better prepared
to offer counseling about smoking than about other
behaviors, only 58 percent thought they were "very
prepared" to offer smoking counseling, and just 3
percent thought they were "very successful" in
helping patients to stop smoking.
Most smokers state that they are aware of the
health risks of smoking; they view the physician as
an important person in their decision to quit smok-
ing. Russell points out how doctors can influence
their patients:
In the eyes of their patients, doctors represent
authoritative informants of high credibility,
especially when advising on health matters.
When attending a doctor, people are in a situa-
tion where the perception of their own
vulnerability to health threats is maximal,
especially if the complaint is related to their
smoking. Advice in this setting is, according
to the tenets of communication theory, likely
to be highly effective.-166
Although the physician is seen as a health com-
municator,367 national surveys have indicated that
only 22 to 25 percent of smokers report having been
advised by a physician to quit smoking.38s,3ss A
nationwide survey of teenagers by the ACS revealed
that 72 percent of nonsmokers identified physicians
as the one group that could persuade them not to start
smoking, and 42 percent of those who smoked said
their physician's advice would influence them to
stop.3'O The proportion of physicians who smoke has
declined dramatically so that only about 10 percent
of them remain smokers,36O and there are indications
that more physicians are advising and counseling
their patients to stop smoking.
Green and Horn reported in 1968 that 38 percent
of physicians claimed that they advised "all" or
"aimost all" of their patients without smoking-related
disorders to quit or cut down.371 A much larger pro-
portion of physicians (88 percent) presented this ad-
vice to pulmonary patients. Coe and Brehm's survey
found that 6 out of 10 physicians advised their patients
who smoked to stop.3s1 An ACS study reported that
physicians advised 6 to 7 of their last 10 patients who
smoked to stop.372 A 1978 survey of a western county
medical society found that 52 percent of the physi-
cians reported that they counseled all smoking pa-
tients to quit, 18 percent advised heart and lung
disease patients to stop smoking, 16 percent coun-
seled only lung disease patients to quit, and 14 per-
cent did not address patients' smoking habits.373 Of
those who advised patients to quit smoking, about
half initiated counseling, spent more than 2 minutes
for counseling, and repeated advice more than once
per year. A Canadian survey of primary care physi-
cians (1982) revealed that 98 percent reported that
they advised their smoking patients to stop.3743'5
Williams pointed out that
the family physician has a unique opportunity
to contact and establish communication with
patients and their families. Seventy-three per-
cent of the population of the United States con-
sults a physician at least once a year, averaging
five visits per person per year. The family physi-
cian's patient sees him on the average of 2.5 to
4 times a year, the frequency of which depends
on age, sex, etc. Most visits are episodic and
curative in nature. If the prevailing attitude of the
physician and his support staff is one of concern
with health as well as disease, these occasions
can be used to enlist his patients in a program of
education on the subject of prevention ofdisease.
... Influence on other members of the family who
accompany the patient on such a visit may be
exerted at the time or the preventive attitude
learned in this climate may be carried by the pa-
tient into his home, the work place, or into the
community.376
TIMN 293381
51

Russell et al. stated that 18 of the 20 million
smokers in Great Britain visit a general practitioner
at least once every 5 years.377 If each general practi-
tioner counseled all smokers on how to stop smok-
ing and achieved a 5-percent permanent quit rate,
the result would be equivalent to that of 10,000
smoking withdrawal clinics achieving a high rate of
success. The yield in Great Britain would exceed half
a million ex-smokers a year.
In the United States, approximately 38 million
smokers visit a doctor each year. If U.S. doctors
counseled all their patients who smoked on how to
stop and were successful with just 4 out of every 100
patients, the yield would approximate 1.5 million ex-
smokers. There is reason to believe that quit rates
would be even higher if physicians offered followup
support to their patients.
The rest of this section will examine evaluations
of trials in which physicians provided advice and
counseling to their patients. Linda Pederson's find-
ings will be summarized with regard to compliance
of pregnant women and pulmonary and cardio-
vascular patients with physicians' advice to quit
smoking.360 Some recent studies not covered by
Pederson will be included. 'I3-ials will be reviewed in
which physicians merely offered advice or counsel-
ing to patients, followed by a summary of studies
in which physicians provided more than counseling.
As with the reviews of other methods, studies with
1-year followups and reports after 1977 will be given
more attention. It should be noted that there may
be high rates of false reporting in physician advice
studies, particularly where the patient has not
volunteered to quit.
Summary of Findings on
Patient Compliance
Pregnant Women
As noted in the introduction (page 3); cigarette
smoking during pregnancy has an adverse effect on
the well-being of the fetus, the health of the newborn
baby, and the future development of the child.
Gastrin and Ramstrom378 and others379380 have de-
scribed strategies to influence pregnant women to
cease smoking. The 1975 Survey of Physician Ad-
vice found that about three out of five physicians
specializing in obstetrics and gynecology reported
that they advised most to all of their pregnant pa-
tients to quit smoking or cut down 3s1
Quit rates among pregnant women range from 1
to 35 percent.382 The 1980 National Natality Survey
questioned 4,405 mothers 6 months after delivery
on changes in smoking and drinking behavior dur-
ing pregnancy.383 It was found that of those mothers
who smoked or drank, 30 percent stopped drinking
but only 18 percent stopped smoking. The better
educated women had higher quit rates for smoking.
52
Kaetz, Samson, and Scott conducted a study of
pregnant women in rural Nova Scotia.384 They found
that women who live in rural areas have low rates
of quitting smoking. In many rural communities of
Nova Scotia, smoking is still accepted uncritically
and with little attention paid to health implications.
In these rural areas, there is a lack of media penetra-
tion, a scarcity of nursing and health education pro-
fessionals and programs, and the preponderance of
serious economic problems within the local society.
The investigators offered, 202 pregnant women who
smoked a 6-session group cessation program. Only
59 women expressed an interest in the program,
and 29 of them indicated that they would par-
ticipate. 'Iiwenty pregnant women and 2 nonpreg-
nant women attended the first session; of these, 16
completed the program. 4 stopped smoking, and 5
cut down. The authors indicated that many women
appeared reluctant to seek help outside the family-
friendship structure. Our findings that smokers
would prefer to quit on their own may apply here.47
Perhaps self-help methods would be acceptable to
this population.
Baric et al. studied 134 pregnant British women,
all of whom thought smoking could be harmful to
the fetus.3851i.venty-four (18 percent) of the women
quit smoking on their own, 63 were exposed to
educational materials, and 47 served as controls.
Fourteen percent of the intervention group stopped
smoking 3 months later compared to 4 percent of
the controls. Since this was only a 3-month followup,
some of the women could have returned to smok-
ing. Nevertheless, there is an indication that
counseling does result in behavior change. Another
British study surveyed 282 pregnant women, of
whom half smoked when they became pregnant.3se
About one-third of the smokers claimed they re-
ceived no advice to quit smoking. Advice was pro-
vided in a minimal fashion and rarely by physicians.
Tbn percent quit smoking during pregnancy. A
poster and leaflet campaign aimed at increasing
cessation at an antenatal clinic had no effect.
A Pittsburgh study of 179 pregnant women re-
vealed that 55 percent smoked at the start of
pregnancy.3B7 Of the smokers, 37 percent reduced
their consumption and 19 percent quit. A validation
of the self-reports on smoking by a carbon monoxide
breath test found some false reporting. Most of the
continuing smokers claimed they wanted help with
their smoking, but only 1 woman out of 80 attended
a free cessation program nearby. Changes in smok-
ing were made during the first trimester so the
authors emphasized that help with smoking should
be offered early in pregnancy.
Two studies did not test physician intervention.
In one, behavior modification, muscle relaxation,
and educational information were provided to 11
pregnant women over a 6-week period.388 A
TIMN 293382

9-month followup found that of eight women who
completed the program, three were abstinent. In the
second study, health educators informed 36 preg
nant women of their own levels of carbon monoxide;
the women were also told about the adverse effects
of smoking during pregnancy.-'119 A comparison with
43 women smokers who served as controls showed
that 13 percent of the controls but only 7 percent
of the experimental group had quit.
The 73-i-County Health Department designed a We
Quit program in the Denver area that featured
rewards to pregnant women who quit smoking.39°
The program included a provider message, printed
materials, and a media presentation. Rewards were
distributed six times during the first 8 weeks and
at the third and fourth months, consisting of such
items as a photo packet, food, and cosmetics. Sixty-
two women enrolled in the project, but only 26
reported in the followup. All but 8 percent made
some change in smoking during their pregnancy
with 61 percent claiming to have quit permanently.
A cessation program for pregnant women was
carried out by a health maintenance organization
in Southern California.391 During a 3-month period,
35 women attending a prenatal class were mailed
typeset booklets for 7 weeks. A telephone answer-
ing system with taped messages was also made
available. A 3-month followup found 29 percent of
the women abstinent.
Langford et al. provided antismoking information
and pamphlets to 77 women who were in their
seventh month of pregnancy; some of the women
had a home visit.392 Three-quarters of the women
reported some smoking changes during pregnancs,
but no significant differences were found between
the experimental group and a control group. One
year after delivery, however, the percentage of
nonsmokers was significantly higher among the
women who had received the educational program
(23 percent) than among the control group (5 per-
cent). The authors concluded that educational pro-
grams should be carried out much earlier than the
seventh month of pregnancy. The presence of a
significant difference in smoking between the two
groups at 1 year after delivery suggests the long-
term value of a prenatal program on smoking.
In a recent study conducted in public health
maternity clinics in Birmingham, AL, Windsor et
al. evaluated the effectiveness of two self-help cessa-
tion manuais.393394 Pregnant smokers (N = 309)
who entered care before the seventh month and
agreed to participate were randomly assigned to
either controls, the ALA Freedom From Smoking
Manual, or A Pregnant Woman's Seif-Help Guide
to Quit Smoking.395 The guide uses a 7-day quit
plan and includes such skills as smoke holding,
breathing exercises, and dealing with physical reac-
tions to quitting. Both experimental groups received
an ALA information booklet prepared for pregnant
smokers and a 10-minute counseling session in-
structing them how to use the self-help materials.
All three groups were exposed to the regular smok-
ing cessation advice and health effects of smoking
prenatal lecture presented by the medical and
nursing staff. Smoking status assessed during the
last month of pregnancy (validated by saliva
thiocyanate) showed that 2 percent of the controls,
6 percent of those assigned to the ALA manual, and
14 percent of those who used the pregnant woman's
guide had quit smoking. The authors concluded
that health education methods tailored to the preg-
nant smoker are more effective in changing smok-
ing behavior than are standard methods.
Pulmonary Patients
Serious pulmonary problems result from con-
tinued smoking.396 Pederson's review demonstrates
that the presence of serious illness adds credence to
the physician's message and is related to increased
compliance.-'60 Studies that investigated quit rates
among pulmonary disease patients were listed by
Pederson397 and are shown in the comprehensive
table and summarized in table 13. Of the trials, 6
had at least a 1-year followup, 10 had a 6-month
followup, and 2 had a 3-month followup. Not all the
studies were based on physician advice. TZvo studies
included intervention by psychologists. Only one
study validated abstinence by objective verification.
Tab1e 13
SUMMARY OF FOLLOWUP QUIT RATES OF
PATIENTS WITH PULMONARY OR
CARDIAC DISEA3E
Reported 1969-1984
N
Renge Median Percent
33%
Patients With Pulmonary
Disease
1969-1983
At Least 6-Month Followup 10 10-51 24 20
At Least 1 Year Foilowup 6 25-76 31.5 50
1969-1977
At Least 6-Month Followup 6 13-51 25 33
At Least 1 Year Followup 2 25-76 - 50
1978-1983
At Least 6-Month Followup 4 10-26 18.5 0
At Least 1 Year Followup 4 25-63 31.5 50
Patients With Cardiac Disease
1971-1984
At Least 6-Month Followup 5 21-69 44 80
At Least lYear Followup 16 11-73 43 63
1971-1977
At Least 1 Year Followup 6 22-51 47 83
1978-1984
At Least 6-Month Followup 5 21-69 44 80
At Least 1 Year Followup 10 11-73 37 50
Quit rates for pulmonary patients ranged from 10
to 76 percent with the median for 1-year studies being
53
TIMN 293383

31.5 percent. Cessation rates did not improve over
time as the more recent studies had lower quit
rates. Pederson et al. found that abstinence was
related to primary diagnosis with those patients
having chronic obstructive lung disease more likely
to quit 398
Based on experience with chronic respiratory pa-
tients at the Rees-Stealy Clinic in San Diego,
Peabody indicated that 25 percent of the patients
will stop fairly easily after an initial suggestion by
the physician and another 25 percent will stop after
several attempts.3ss
Cardiac Patients
Table 13 summarizes the quit rates for 21 studies
of patients with cardiac disease. (Risk factor trials
were not included in the summary.) Sixteen of the
trials had at least a 1-year followup, and four studies
validated abstinence by biochemical verification.
Quit rates ranged from 11 to 73 percent; the median
quit rate for 1-year studies was 43 percent. A high
proportion (63 percent) of 1-year trials achieved quit
rates of at least 33 percent. It should be noted that
several studies found a deception rate of approx-
imately 25 percent.4°°A0'
Pederson reasons that
studies ... among cardiac patients further
support the notion that presence of disease
may be an important precursor of compliance.
The occurrence of a myocardial infarction (MI)
is a dramatic event that ... should add
credence to the physician's admonishments.
. . . smoking cessation decreases mortality
among post-MI patients, so that attempts to
increase compliance among this group could
have life-or-death ramifications.4o2
Burling et al. provided a critical review of the
literature pertaining to smoking following myocar-
dial infarction 4O3 They pointed out methodological
shortcomings of the studies, including poor defini-
tion of abstinence and how followup period is
measured; unverified self-reports; intervention pro-
cedures are not adequately described; and factors
influencing cessation are rarely controlled or
systematically examined. Nevertheless, their review
strongly suggested that although percentages are
debatable, a sizable proportion of individuals quit
smoking following a myocardial infarction. Advice
varies in intensity and directly influences quit rates.
When stronger advice or warnings are offered,
more people cease smoking.
Burt et al. provided conventional treatment and
more intense advice to contrasting groups of post-
myocardial infarction patients.404 Those who re-
ceived more intense advice had higher cessation
54
rates than did those receiving normal care: 62 per-
cent compared to 28 percent. Other attempts to in-
crease quit rates by using group counseling405 or
exercise with or without counseling406 did not im-
prove success. Orleans and Rotberg reported high
success rates (69 percent at a 6-month followup)
with 16 cardiopulmonary inpatients who quit on
their own when hospitalized and then were
presented with physician advice to stay quit and
relapse prevention counseling from a psycholo-
gist.59 Quit rates were validated by reports from
informants.
In another inpatient study, Baile and associates
followed up 61 smokers who were patients hospital-
ized for myocardial infarction.407 All patients were
cared for in the coronary care unit for 2 to 7 days
where they could not smoke. When they were
transferred to the recovery ward, they were allowed
to smoke but were discouraged from doing so. It
was the ward policy that patients should not smoke.
An educational rehabilitation program was offered
to patients and their spouses, consisting of discus-
sions about the risks of smoking and the advan-
tages of quitting. Advice was provided on how to
quit by physicians and other staff members. The
authors were disappointed that 38 percent of the
patients relapsed, but looking at the results
positively, 62 percent were still nonsmokers when
they left the hospital. It was found that the prob-
ability of smoking was inversely related to severity
of the myocardial infarction but was unrelated to
the patient's smoking history or beliefs. The more
severely ill patients remained in intensive care
longer and thus had to refrain from smoking longer.
Since their illness was more severe, they were sub-
ject to more pressure not to smoke again, which
may have contributed to the results. '
In a recent study, the Stanford Cardiac Rehabili-
tation Program randomized 126 cardiac patients to
intervention or control.408 The intervention con-
sisted of a firm recommendation from a physician
to quit smoking and cessation instructions from a
nurse. Intervention patients were followed at 3, 11,
and 26 weeks, while the controls were not seen
until 26 weeks. About two-thirds of the patients in
both groups stopped smoking, suggesting that pa-
tients in standard care probably received equivalent
instructions about giving up smoking from their
physicians.
Fuller-Bey discussed the importance of physician
counseling and support for myocardial infarction
patients who are hospitalized.4O9 During forced
nonsmoking confinement is an ideal time to inform
patients of the risk of smoking and to provide
specific coping strategies that can be used when
they are again faced with situations associated with
smoking. Fuller-Bey cited a study that supports the
value of counseling while patients are in the
TIMN 293384

hospital: 66 percent of myocardial infarction pa-
tients remained abstinent at 4 months following
hospital counseling about smoking.
Cardiac patients who continue to smoke should
be counseled about the relationship of heart disease
to smoking. Patients should be encouraged to quit
smoking, and assistance should be offered by the
physician. The more severe the disease, the more
likely patients are to heed the physician's advice
and attempt to cease smoking.
Physician Advice and Counseling
During Routine Patient Visits
The communication of information is widely
regarded as the single most common form of in-
teraction during routine medical visits.41o The
primary care physician is estimated as devoting
from 19 to 35 percent of the time during a patient
visit to health education and counseling.411
Sometimes that advice or counseling is brief. The
results of 11 studies yielding 15 trials of physician
advice or counseling (with at least a 6-month
followup) are shown in the comprehensive table
and summarized in table 14. Although the visits
were routine, some patients may have had
smoking-related diseases.
Table 14
SUMMARY OF FOLLOWUP QUIT RATES OF
28 PHYSICIAN INTERVENTION TRIALS
Reported 1965-1984
Percent
N Range Median 33%
Physician A,dvice and
Counseling Interventions
1968-1984
At Least 6-Month Followup 3 5-12 5 0
At Least 1 Year Followup 12 3-13 6 0
1968-1972
At Least 6-Month Follo%wp 2 5 - 0
At Least 1 Year Followup 1 13 - 0
1979-1984
At Least 6-Month Followup 1 12 - 0
At Least 1 Year Followup 11 3-10 5 0
Physician Interventions
Including More Than
Counseling
1965-1984
At Least 6-Month Followup 3 23-40 29 33
At Least 1-Year Followup 10 13-38 22.5 20
1965-1977
At Least 1 Year Folloaup 3 19-35 23 33
1979-1984
At Least 6-Month Followup 3 23-40 29 33
At Least 1 Year Followup 7 13-38 22 14
Three trials were reported between 1968 and
1972. The first trial was conducted in Philadelphia
among 157 patients who visited two doctors' offices
during an 8-week period.412 One physician told all
patients who smoked that they ought to do
something about their smoking. The entire message
took 35-40 seconds. The other physician said
nothing to his patients about smoking. Six months
later, 5 percent of the advised patients and none of
the other patients had stopped smoking.
The other two trials were conducted in England.
Business executives (N=1,493) were followed up for
1 to 2 years after a physical examination during
which smoking cessation advice was given 413 Thir-
teen percent had quit smoking. In a study con-
ducted in a small English'town, brief advice was of-
fered to patients in one practice and not in
another.414 Five percent of the advised and 4 per-
cent of the controls were not smoking 6 months
later.
In a well-designed large-scale study, Russell et al.
assigned all cigarette smokers who attended the of-
fices of 28 general practitioners in London during
4 weeks to 1 of 4 groups.37 One group was advised
to stop smoking; a second group received the ad-
vice but in addition was given a leaflet and warned
they would be followed up; the other two groups
were controls. The investigators reported that
changes in motivation and intention to stop smok-
ing were evident immediately after the advice was
given. Of the people who stopped smoking, most did
so because of the advice. Abstinent at 1 month and
1 year were 5 percent of the subjects in the advice
and warning condition compared to 3 percent of the
advice-only group and 1 percent of the controls.
Overall, the following proportions of subjects were
abstinent at 1 year: 19 percent-advice and warn-
ing; 17 percent-advice only; and 12 percent-
controls. The investigators commented that with
more experiences, better leaflets, self-recording
booklets, and the availability of aids, the results
should improve further.
In another study conducted by Russell and col-
leagues, 1,938 smokers who attended the offices of
34 family physicians were assigned to 1 of 3 condi-
tions.zs4.as5 One group was given advice plus a
leaflet, and one group served as controls. A 1-year
validated followup found that 4 percent of the ad-
vised group and the controls were not smoking. (The
third condition included nicotine gum; see page 39
or the comprehensive table for the result.)
Li et al. conducted two experiments in the
Baltimore area among shipyard workers and black
women attending a family planning clinic.415 Sub-
jects were either advised to stop smoking or
presented with a 3- to 5-minute message about their
smoking. In each case, the subjects who received
the message had higher rates of quitting after 1 year:
8 and 10 percent compared to 4 percent for each
advice group. Li and associates also tested the im-
pact of a physician message and of posters and a
movie in the waiting room of a public family plan-
ning clinic.416 At a 1-year followup, a questionnaire
55
TIMN 293385

group showed 3 percent were abstinent compared
to 5 percent for those exposed to the posters and
movie and 10 percent for the physician-message
group. Verification of nonsmoking status reduced
success rates considerably.
Smokers who attended a family planning clinic
in the Denver area were presented with a provider
message about smoking plus posters in the waiting
room, a self-test, and a pamphlet 417 Of 165 women
surveyed 3 months later, 44 percent had made some
change in their smoking with 9 percent of them
quitting.
Several studies of physician advice about smok-
ing have been conducted in Ottawa by Stewart and
Rosser.416419 In the first study, 691 patients were
assigned to 1 of 3 conditions: advice, advice plus
pamphlet, or control.418 The trial found no difference
between the control and intervention groups; 3 per-
cent quit in each condition. A second randomized
trial involved a more detailed family physician in-
tervention.419 Preliminary findings of this study sug-
gested that the physician intervention was not dif-
ferent from the control. A behavioral modifica.tion
group and a self-help group had fewer smokers. The
investigators commented that only modest success
by family physicians supporting people once they
have decided to stop can be expected. However, the
family physician should screen smokers, explain the
risks, and intervene to pressure smokers to stop.
Once the patient decides to stop, the physician
should consider referral to outside agencies or the
use of a self-help program.
Ledwith and Howie conducted a study of physi-
cian counseling in 10 group practices in Scotland.42°
One group of subjects only got counseling, while the
other had counseling, a letter from a physician, and
a mailed questionnaire. Results at 1 year were 7 and
10 percent, respectively.
The final two advice and counseling trials were
by Wilson et al. (N = 105, 12 percent success at 4-14
months)421 and Orleans and Rotberg (N = 63, 29 per-
cent quit at 6 months).59 In the latter study, physi-
cian advice to quit was followed by smoking cessa-
tion counseling from a psychologist.
Although it is difficult to measure the strength of
the counseling and advice delivered by different
physicians in the studies just reviewed, they con-
sisted of simple advice or counseling. It appears that
even simple advice is better than the physician re-
maining silent about smoking. Four of the studies
compared slight additions to counseling. A pam-
phlet did not enhance success.418 but a warning,377
a message,415 and a doctor letter42° did raise quit
rates. The next section reviews studies in which
more than simple counseling was offered.
56
Physician Interventions Including
More Than Counseling
The comprehensive table lists a dozen studies in
which the counseling was enhanced by strong
messages, warnings, record keeping, followups, a
complianc-- contract, and demonstration of exhaled
air. It can be noted in table 14 that when more was
offered, results improved over simple counseling.
The median quit rate for simple counseling (1-year
followups) was 6 percent compared to 22.5 percent
for trials in which the intervention included more
than just counseling. The range for the latter studies
was substantially higher.
The following five studies had 1-year followups.
When a strong antismoking message was delivered,
23 percent quit,422 and when patients were told to
quit, one-fourth did 423 A warning during a physical
examination encouraged 19 percent to quit.424 A
risk-assessment questionnaire added to advice
recorded 22-percent success.425 In a large-scale
study of over 2,000 patients, Jamrozik et al. as-
signed subjects to 4 conditions: verbal and written
physician antismoking advice; advice and a
demonstration of exhaled air; advice and help from
a health visitor; and a control.426 Quit rates were 15,
17, 13, and 11 percent, respectively.
In one study that was reported in the previous sec-
tion, procedures were added to physician counsel-
ing and produced higher quit rates. Wilson et al.
added followups at 1, 3, and 6 months resulting in
a doubling of the rate (from 12 to 23 percent).421
It is possible that the differences in quit rates were
due to the style of the individual physicians and how
brief or strong their advice to quit was perceived by
the patient. It does appear that if something extra
is done, higher success can result.
Physician Efforts in
Smoking Cessation
Blum stated that there is much that physicians
can do to combat the propaganda barrage in sup-
port of smoking.427 For instance, physicians' offices
should not have magazines containing cigarette
advertising. Doctors should use different techniques
with patients to encourage them to stop smoking.
Physicians can also participate in health promotion
and prevention efforts outside the office, such as
joining DOC (Doctors Ought to Care), an organiza-
tion of health professionals whose aim is to curb
unhealthy lifestyles.
In 1969; Fredrickson explicitly outlined the role
of the physician in office management of smoking
problems.428 His outline is still appropriate today. His
premise was that since smoking is a learned be-
havior, it is subject to change through a relearning
TIMN 293386

process and that the physician's ability to facilitate
the smoker's decision to quit is good because of the
doctor's most favorable and receptive environment:
the examining room of the office. Because the physi-
cian has access to the patient's medical history and
has authority and influence over the patient, the
physician is in a unique position to help the patient
find incentives to quit. Counseling need not be
lengthy; the minimal intervention of inquiring and
encouraging can reinforce the patient's efforts
toward cessation.
lbday, the physician has resources that can be
used to assist patients, such as physician kits sup-
plied by NCI and ACS and excellent self-help
materials produced by ALA, ACS, the American Col-
lege of Chest Physicians, and others. The physician
also can offer Nicorette to smokers who are
motivated to quit. But as noted in the section on
nicotine chewing gum, Nicorette alone, without the
support and guidance of the physician or smoking
specialist, will produce few long-term ex-smokers.
The National Heart, Lung, and Blood Institute
(NHLBI) has published a physician's guide to help
hypertensive patients to stop smoking.429 The guide
outlines a step-by-step approach to smoking cessa-
tion counseling designed for physicians with a busy
office practice. Expanded procedures, offering more
detailed approaches, also are included for physicians
who have the interest to devote greater attention to
the smoking habits of their hypertensive patients.
The ACS evaluated how receipt of the Physicians'
Help Quit Kit and the Quitter's Guide affects physi-
cian interaction with smoking patients.43O The study
was conducted in 6 states among 494 physicians,
of whom 175 were general practitioners, 143 were
internists, and 125 were obstetricians or gynecolo-
gists. Some physicians were given the kit, others the
guide, and a third group both the kit and the guide;
a fourth group served as a control and was not given
any materials. It was found that, in general, the
materials distributed to physicians fostered greater
interaction between physicians and smoking pa-
tients in physicians' efforts to persuade them to quit.
The materials increased the extent to which physi-
cians felt comfortable in speaking to patients about
smoking and increased the forcefulness with which
physicians spoke to their patients about quitting.
Receiving both the kit and the guide had greater im-
pact on physicians than receiving only one material.
Physicians who received materials responded bet-
ter than physicians who received no materials.
About 4 out of 5 physicians felt the kit should be
distributed to other physicians, while an impressive
9 out of 10 thought the guide should be distributed
to physicians to hand out to their smoking patients.
About half of the physicians who were given the
guide handed it out to an average of 24 smoking pa-
tients. Interaction with smoking patients was
strongest among internists, next strongest among
general practitioners, and weakest among obstetri-
cians and gynecologists.
NCI also evaluated their Helping Smokers Quit
Kit by comparing three groups of patients.a31 One
group received a strong warning from their doctor
plus use of the kit; a second group received only
the strong warning; and the third group received
usual care from their physician. NCI also wanted
to find out if the kit was more effective with high-
risk patients. The test was conducted in Boston and
Albuquerque among general patients and among
cardiac patients in Boston and uranium miners in
New Mexico, both high-risk populations. A 6-month
evaluation showed that in general, neither the
warning alone nor the warning plus the kit
significantly increased the number of quitters over
that of a control group. As it turned out, not enough
high-risk smokers were recruited into the study to
provide answers as to the effect of the kit with these
populations.
There are numerous outlines of procedures that
physicians can follow in counseling pa-
tients.63ss.4z84sz-439 I have described five aspects of
the counselor's role in helping people to give up
cigarettes: preparing the patient to stop and inten-
sifying motivation; choosing a method appropriate
for the patient and problem solving; selecting the
tips, aids, and substitute behaviors that the patient
can use; helping the patient decide when and how
to quit, considering the patient's addiction and en-
vironment; and providing followup support.s.4s2
Best calls for three counseling sessions 433 The
first is a planning session to obtain a commitment
to the change effort, devise coping strategies, and
set a quit date. In the second session, monitoring
notes, coping strategies, social supports, and dif-
ficult situations are discussed and support is of-
fered. The last consultation reassesses the change
plan and continues to analyze problem situations.
Peabody groups patients who smoke into three
categories (asymptomatic patients, those with
chronic respiratory diseases, and patients with
other than respiratory diseases) and proposes a
specific approach for each one.399 A new patient is
generally more responsive to suggestions regarding
health promotion. Appropriate remarks concerning
the harmful effects of smoking usually can be made
during the examination.
Campbell and Valente listed the barriers and
obstacles to physician practice of health education
as being time, cost, concept of role, anxiety, pa-
tient's knowledge level, physician-patient relation-
ship, competition from negative influences, and
lack of good materials.44o The availability of physi-
cian guides and kits addresses the last-mentioned
barrier. The patient-physician relationship will have
to be restructured so that patients' take more
57
TjMN 293387

responsibility for their health and for implementing
their physician's instructions. Physicians must give
up some control of the interaction to allow more of
a partnership.
Summary
The median quit rate for patients advised to quit
for 12 trials with at least a 1-year followup was 6
percent. When the physician intervention included
more than counseling, the median quit rate for 10
trials with 1-year followups was 22.5 percent. For
pulmonary and cardiac patients, the median quit
rates for 1-year trials were 31.5 and 43 percent,
respectively.
As the data presented in this section show, physi-
cian advice and counseling encourage many pa-
tients to attempt to break their cigarette habit. The
proportion of patients who succeed in quitting and
remaining nonsmokers after a brief message or
warning is small, but the yield is large. When the
physician enhances the advice with a stronger
message, gives tips on how to quit, or provides
followup support, the results improve. The quit
rates for patients with pulmonary or cardiac
disease who are advised or counseled are substan-
tial. It should be pointed out that not all patients
who are counseled by physicians are willing or
ready to stop smoking. This is in contrast to clients
attending cessation clinics or subjects who
volunteer for behavioral methods. The latter
smokers are already motivated to quit.
Comment Regarding
Counseling by Nurses,
Pharmacists, and Dentists
Although the role of physicians in helping pa-
tients to quit cannot be underestimated, there are
several other health professionals whose daily con-
tact with patients can also be significant. The role
of dentists, dental hygienists, nurse practitioners,
physician's assistants, nurses, inhalation therapists,
paramedics, pharmacists, and others has not been
adequately studied in terms of their effect on in-
fluencing patients to quit smoking.
Fuhs pointed out that the nurse is the ideal per-
son to counsel hospitalized smokers since the nurse
sees the patient most frequently and is viewed by
the patient as a credible health worker.441 The nurse
should attempt to involve the patient's family in the
counseling process so they can provide support and
encouragement. It should be noted that in the past,
nurses have had high rates of smoking. Surveys in
the United States, Great Britain, and Australia reveal
that a higher percentage of nurses are cigarette
smokers compared with the percentage of other
health professionals and of women in the general
58
population 442 The National Center for Health
Statistics (NCHS) estimates lower levels of smoking
by registered nurses (28 percent) but very high rates
for nursing aides (42 percent) and practical nurses
(41 percent).443 Cessation of smoking by nurses is
emphasized as necessary to enable nurses to serve
as better role models of health for the public.444445
There are indications that many nurses are giving
up smoking.445 NCHS estimates that between 1970
and 1980 the prevalence of smoking among nurses
declined 11.4 percent; the decline for practical
nurses was 3.7 percent.4`}6
NCI has produced the Helping Smokers Quit Kit
for several professional groups (eg., dentists, phar-
macists). A pilot test found that the kit designed for
pharmacists is a viable program 447 Pharmacists
were able to participate in the cessation program
with minimal interference of their schedules, and
they liked the program materials. Unlike programs
designed for physicians and dentists, the focus is on
smoking and drug interactions. The pharmacist has
a special role to play regarding the use of Nicorette.
Two studies demonstrate how pharmacists can
play an active role in smoking cessation. Of 400
retail outlet pharmacists invited to participate in an
antismoking campaign, 150 responded and re-
ceived stop-smoking materials, including window
display posters, leaflets, and badges.448 Fifty-eight
percent had more than 26 customer requests for
smoking cessation advice and assistance. Three-
fourths of the pharmacists stated that they had
discussed smoking cessation with customers.
Through the Manitoba Pharmaceutical Associa-
tion, pharmacists were utilized as distribution
centers for a self-help smoking cessation booklet 44s
In Winnipeg, city pharmacies distributed 38,000
booklets. Following three televised quit-smoking
programs, a phone-in quit line directed callers to
a pamphlet on maintenance. Pharmacies distri-
buted 30,000 of the pamphlets. It was concluded
that pharmacists not only have the knowledge to
discuss smoking cessation but are in a strategic
position for dissemination of that knowledge.
O'Shea and Corah reported that dentists lead the
general population in abstaining from cigarettes.4so
They described the role of the dentist in smoking
cessation. Dentists in general practice can serve as
nonsmoking role models, provide information
about the hazards of smoking, give advice, refer pa-
tients to cessation programs, recommend cessation
measures, and monitor patient's efforts to quit
smoking. They commented that although smoking
cessation measures taken by dentists are not like-
ly to convert more than 1 or 2 percent of their pa-
tients per year, efforts to promote smoking cessa-
tion can have an appreciable impact over time.
Christen and Glover contend that the dentist is
in an ideal position to give specific, authoritative
TIMN 293388

information concerning clinical oral ill effects of
tobacco.451 They suggest 10 steps to help patients
to quit smoking. They describe the use of nicotine
chewing gum, which can be prescribed and super-
vised by dentists. Slater discusses the dentist's and
hygienist's role in educating their patients of the
health hazards of smoking, particularly on the risk
of oral carcinoma.452 Gamboa states that dentists
have excellent opportunities for persuasive com-
munication, and even brief counseling by dentists
has proved helpful in getting patients to stop using
tobacco.453
A survey of 157 dentists (8 percent smokers)
revealed that 71 percent reported that they advise
patients to stop smoking.454 Special efforts were
made with high-risk patients (pregnant women,
hypertensives, and high coronary or cancer risk).
In counseling, dentists most often discussed
negative health effects from smoking, but a few pro-
vided suggestions for stopping, referred patients to
cessation programs, provided a self-help pamphlet,
or scheduled followup sessions. It was suggested
that a 5-minute counseling session can benefit pa-
tients' efforts to stop smoking.
Comment Regarding Physician
Counseling
Bass advocated that smoking cessation methods
be conducted at physicians' and dentists' offices,
hospitals, health departments, and health insurance
plan offices.4-9g Bass pointed out that considering the
magnitude and seriousness of the smoking problem,
it is amazing that health departments at the local
and state levels have been so inactive. He stated that
public health departments have the responsibility
and authority to educate the public and intervene
to foster cessation.
Pederson and her colleagues have done a number
of studies of patient compliance.39s,4ss.4s7 In a study
of the "health belief model,"458 they concluded that
the patient's response to advice may depend on the
interaction of health beliefs and other variables such
as reasons for smoking.456 They suggested that the
physician may have to tailor his or her message to
the type of smoker who is being treated.
A study of self-efficacy by Pederson et al. revealed
that the factor most consistently related to changes
in smoking behavior among the patients studied
was their own assessment of their likelihood of quit-
ting.457 None of the specific techniques used by the
physicians appeared to be related to success. They
stated that it does not seem likely that the kinds of
treatments that the physician can readily use in a
clinical setting have much promise. They recom-
mended that more comprehensive and intense treat-
ment programs will have to be offered as a followup
to physician advice.
It should be pointed out that not all physician
counseling is created equal. We would not expect
the same results from counseling emphasizing the
health harms of smoking and exhorting patients to
quit as from counseling emphasizing the health and
emotional benefits of cessation with practical recom-
mendations on how to quit and the offer of support
in that attempt. In addition, physicians equipped
with only ineffective counseling and behavior
change strategies are likely to be unsuccessful.
Using the most effective counseling methods,
garnering support from family and friends, and
recommending methods for coping with transient
withdrawal symptoms are likely to improve success.
Investigators are urged to provide descriptions of
the content of counseling methods so that we can
ascertain the distinguishing features of successful
and unsuccessful interventions. The availability of
nicotine chewing gum by prescription should place
more pressure on physicians to become actively in-
volved in smoking cessation. The reader is referred
to the summary and comment of the nicotine gum
section (pages 40-42).
Every physician can play a leading role in help-
ing patients to give up cigarettes. However,
misconceptions abound in regard to the process of
ending dependence on cigarettes and thus have
hindered clinical and political involvement of physi-
cians in attacking the cigarette pandemic.459 Physi-
cians overestimate their patients' awareness of the
hazards of smoking and underestimate their own
ability to get patients off cigarettes.
Although primary care physicians are busy peo-
ple and many claim they just do not have the time
to go into detail with patients about smoking, it
takes very little time for a physician to offer advice
on how to stop smoking. If the physician is to be ef-
fective, however, more time should be devoted to
counseling. As Blum pointed out, the approach to
each patient should be personalized, taking into ac-
count social, cultural, ethnic, and occupational fac-
tors, as well as factors related to the smoking
habit.46O
Success in breaking the habit depends on both
the participant and the method. Persons who smoke
must be committed to stopping in order to succeed.
This commitment is stronger in people who believe
that the dangers of smoking are personally relevant
and in those who have a compelling reason to stop.
This is why the role of the health professional is so
important in helping patients to stop smoking.
RISK FACTOR
PREVENTIVE TRIALS
Background
Use of cigarettes has long been determined to be
a major health risk. Its association with other ma-
jor risks-hypertension and high cholesterol-led to
59
TIMN 293389

its involvement with research trials to study the
single and multiple risk factor phenomena, especial-
ly as it relates to coronary heart disease (CHD). In
1980, cardiovascular disease accounted for approx-
imately half of all U.S. deaths-960,000 out of
1,980,000 total deaths.`'6' Of these, slightly over
565,000 were due to CHD. Thirty percent of CHD
deaths are attributed to cigarette smoking, mean-
ing that 170,000 Americans will die prematurely of
CHD each year.461
As indicated, the major risk factors identified in
the development of CHD are cigarette smoking,
hypercholesterolemia, and hypertension. It is
known that cigarette smoking acts both indepen-
dently and synergistically with the other two ma-
jor risk factors to produce CHD morbidity and mor-
tality. Each of the three major risk factors poses ap-
proximately the same increase in risk of CHD for
the person with the risk factor, but cigarette smok-
ing is far more prevalent as a risk factor than either
hypertension or elevated serum cholesterol.461 The
1983 Surgeon General's report concluded that ciga-
rette smoking should be considered the most im-
portant of the known modifiable risk factors for cor-
onary heart disease in the United States.461 The
American Heart Association's Pooling Project found
that men free of the three major risk factors had
fewer deaths from all causes, as well as from heart
attack and coronary deaths, over a 10-year period
than did comparison groups of men who had one
or more of the risk factors.48z Specifically, one risk
factor doubled mortality, two tripled mortality, and
three raised mortality five times.
A series of single factor preventive trials in heart _
disease pointed to the possibility that intervention
in the major risk factors could reduce the incidence
and risk of CHD. This led to the concept of multi-
ple risk factor trials. A planning group met during
1966 to 1969 and prepared a detailed design and
protocol for multifactor preventive trials in CHD.463
International discussions were initiated in 1968 to
consider the need, priorities, and methods for
clinical trials in CHD and hypertension.
In 1970, the Inter-Society Commission for Heart
Disease Resources recommended that the Federal
Government develop coordinated plans for a na-
tional strategy to accomplish changes in diet,
elimination of cigarette smoking, and control of
elevated blood pressure.462 Out of these activities,
two studies were implemented in London and
Goteborg, Sweden, in 1969, and hypertension trials
were launched in France and the United States in
1971. The World Health Organization European
Collaborative 1l-ial was initiated in London,
Brussels-Ghent, Rome, and Warsaw.464
This section will review only U.S. studies. The
reader is referred to Judy Ockene's excellent review
of five European risk factor trials.465 The compre-
60
hensive table provides the highlights of these
studies pertaining to smoking, and the available
quit rates are summarized in table 16.
The Coronary Prevention Evaluation Program of
Chicago attempted to modify major CHD risk fac-
tors through intervention that primarily involved
skilled advice, personal counseling, and support.
Although 37 percent of 519 volunteers dropped out
of the 7-year program, Stamler reported that signifi-
cant measurable changes occurred in eating habits,
serum cholesterol levels, and cigarette smoking and
that death rates were lower than for a comparison
group.466 Seventy-five of the original 191 smokers
dropped out of the study, leaving 119 subjects. Of
these, 37 percent quit smoking for an overall quit
rate of 23 percent for the trial. The primary em-
phasis in this study was on diet modification.
Smoking cessation was deferred until diet and
weight changes were made. Cooper et al. reported
that half of the smokers who quit did so after being
in the program over 2 years.467
Malotte et al. ran a 24-day residential program
at the University of California, Los Angeles, which
attempted to intervene in several risk factors related
to chronic disease.468 Upon arrival at the center,
each participant underwent a baseline physical and
psychological evaluation and had a lifestyle modifi-
cation regimen prescribed. All participants who
smoked cigarettes were encouraged, but not re-
quired, to attend the smoking cessation compo-
nent. The cessation program used a behavioral self-
management approach, providing support and
teaching skills in a group setting. The group met
for six 1-hour sessions. Thirty-six of the 43 smokers
attended the smoking cessation groups. Of 32 sub-
jects evaluated 6 months later, 15 of 25 subjects
who attended the groups and 2 of 7 who did not
participate reported abstinence for an overall quit
rate of 53 percent. Unfortunately, all results were
based on self-reports, only a small number of sub-
jects were evaluated, and the followup period was
too short.
MRFIT
The large-scale Multiple Risk Factor Intervention
'IYial (MRFIT) was initiated in 1972 in 20 centers
of 18 U.S. cities by NHLBI with intervention begin-
ning in 1974. In each of the 20 project centers,
about 20,000 men between the ages of 35 and 57
were screened for combinations of three risk
factors-cigarette smoking, high cholesterol, and
elevated blood pressure.42 Subsequent to thorough
screening trials, 2 groups of about 300 men each
were selected by each center and randomized into
1 of 2 groups. In 1 group, the men were instructed
to return to their personal physician ("Usual Care,"
UC) for help with risk factors, while in the other
TIMN 293390

group ("Special Intervention," SI), 300 men par-
ticipated in intervention methods conducted by a
team of specialists. The methods were designed to
eliminate cigarette smoking, reduce cholesterol,
and lower blood pressure. The project lasted 7
years, and men in both groups were examined
periodically to determine changes in risk factors.
The hypothesis underlying the trial was that men
in the SI group who were systematically helped to
reduce risk factors would show lower rates of heart
attack and death from CHD than would men ran-
domly assigned to the usual care group who
returned to their physicians for care.42 A complete
description of MRFIT appears in the July 1981
issue of Preventiue Medicine.489
The smoking intervention consisted of an inte-
grated program that included a message by a physi-
cian to quit smoking, annual physical examina-
tions, assignment to groups, individual counseling
or a self-directed approach for those who declined
to participate in assigned methods, and an
elaborate maintenance program conducted over
several years. The men and their wives (or friends)
were invited to attend groups that met for 10 weeks.
Intervention was guided by the Quit Smoking
Book, specially prepared for MRFIT,47O and smok-
ing specialists who were trained at national
seminars. A series of seven short films aimed at
stimulating conversation in the group was also pro-
duced. A calendar datebook and other educational
materials were used by the project.
An extended intervention program was directed
at those men who did not quit, including case con-
ferences and group meetings. Some centers used
behavioral techniques such as relaxation, role play-
ing, and stimulus control. In summary, the in-
tervention program was extensive, many tech-
niques were used, and there were many procedures
that could have influenced cessation, such as sub-
jects' knowing that they were at high risk of heart
disease and the taking of annual physical examina-
tions.42
One example of a treatment program used by the
New York center was reported by Powell and
Arnold.471 SI subjects who had not stopped smok-
ing by the fourth year were invited to participate
in a 5-day multiple-treatment program based on
behavior modification and self-control techniques.
Procedures included stimulus control, relaxation
training, cognitive coping, contingency contract,
and eating management. An aversive smoking pro-
cedure was used that made it inconvenient to
smoke and left a bitter taste in the mouth. Three
maintenance meetings were held, and subjects
were telephoned frequently by the health
counselor. Validated results 1 year later (MRFIT's
year 5) showed that half of the 22 participants had
quit.
Both the SI and UC groups returned annually to
the center for physical examinations, laboratory
studies, and assessment of risk factors.472 Results
for UC subjects were sent to their usual source of
medical care. There were 8,194 cigarette smokers
out of the total group of 12,866 MRFIT partici-
pants.473 Serum thiocyanate (SCN) levels were used
as a check on self-reported smoking. Cessation
rates reported by MRFIT included both self-report
and SCN-adjusted rates.465 Individuals who failed
to attend the annual assessment were included at
their baseline levels of smoking. Quit rates for
MRFIT reported by Ockene are shown in table 15 48e
Table 15
SELF-REPORTED AND ADJUSTED QUIT RATES
FOR MRFIT AT YEARS 1, 3, AND 6
Intervention Group Usual Care
Self-
Report SCN-
Adjusted Self-
Report SCN-
Adjusted
Year 1 40 29 13 11
Year 3 40 35 16 15
Year 6 43 42 26 24
According to Ockene, the reported cessation rate
for SI smokers was relatively stable from year 1 to
year 4-about 40 percent-and then increased in
years 5 and 6 to 41 and 43 percent, respective-
ly.465.474 Quit rates for UC smokers increased
linearly from 13 percent at year 1 to 26 percent at
year 6. The difference in reported and adjusted
rates between SI and UC subjects decreased each
year but remained significant. Twenty-six percent
of all SI smokers and 6 percent of all UC smokers
stopped at year 1 and continued to report cessation
through year 6.465 The adjusted quit rate for year
6 was 42 percent for the SI group and 24 percent
for the UC group.
A recent article provides MRFIT self-reported quit
rates for year 7.475 The cessation rate for SI subjects
was 46 percent and for the UC group was 23 per-
cent. This indicates that as time passes, interven-
tion smokers continue to quit (according to self-
reports). It is questionable whether or not credit
should be given to MRFIT for smokers who quit at
years 3 to 7. Other factors besides the original inter-
vention could be responsible for their abstinence,
including illness or use of other cessation methods.
Summary and Comment
Table 16 summarizes the quit rates for seven
large risk factor trials. The trials included in the
summary table are the five European studies shown
in the comprehensive table, the Coronary Preven-
tion Evaluation Program, and MRFIT. Quit rates
ranged from 12 to 46 percent with the median quit
61
TIMN 293391

rate being 31 percent. Followup comparisons to a
control group were available for six of the studies,
but only MRFIT validated abstinence. Four of the
trials reported significant differences between the
intervention and control groups.
Table 16
SUMMARY OF FOLLOWUP QUIT RATES FOR
7 RISK FACTOR TRIALS
N
Range Median Percent
33%
At Least 2 Year Followup
Intervention Group
7
12-46
31
43
Control Group 6 0-26 16 0
MRFIT recorded a validated quit rate of 29 per-
cent at year 1, 35 percent at year 3, and 42 percent
at year 6. Although differences in quit rates between _
SI and UC subjects in MRFIT were significant, the
rate for SI subjects was, nevertheless, disappointing
for the first 3 years. In the planning phase of MRFIT,
it was predicted that about 25 percent of the UC
smokers would stop smoking through help from
their physicians, through participation in communi-
ty cessation methods, or through solo methods as
these people were motivated by their knowledge of
being at risk for CHD.42 It was also estimated that
60 percent of the intervention subjects could quit
during the initial phase of the trial, and if this suc-
cess rate were achieved, substantial differences
would occur in mortality between SI and UC sub-
jects. As it turned out, the 7-year CHD mortality rate
difference between the SI and UC men was just 7.1
percent, much lower than the 22 percent predicted
by risk factors.4'B The total CHD deaths in the UC
group were substantially less than expected. Part of
the reason for the low mortality rate for UC men was
their 23-percent quit rate.
The amount of time, money, and effort devoted to
the MRFIT project should have resulted in a higher
quit rate for SI smokers. The reason quit rates were
not higher the first year of the project may be due
to the restrictions imposed on the cessation
methods that could be used by smoking specialists.
Originally, only group or individual counseling or
a self-directed approach were permitted, and other
methods, including behavioral techniques, were pro-
hibited. In later years, when it became apparent that
high quit rates were not being achieved, the restric-
tions were cancelled, and the centers tried a varie-
ty of cessation techniques. It was in the first year,
however, that it was necessary to score a high quit
rate. Another factor that may have hindered a higher
quit rate was the multiple risks that subjects were
trying to reduce. Changing one behavior is difficult,
but most subjects had to tackle high cholesterol and
hypertension, as well as smoking.
62
The control subjects in MRFIT were highly se-
lected and received repeated, extensive assessments
that were almost certainly reactive. Nevertheless,
based on the showing of the controls, we could
screen high-risk smokers for risk factors, provide
them with a physical examination and self-help kits,
and yield a 25-percent quit rate. This would be a
cost-effective approach of assisting high-risk
smokers to quit.
MRFIT was a mammoth undertaking. It involved
20 intervention centers in 22 clinical institutions,
as well as a coordinating center, 2 electrocar-
diogram centers, a national laboratory a standard-
ization laboratory, and a drug distribution center.
A total of 361,662 men were screened to produce
12,866 high-risk subjects. Considering its size and
complexity, conducting and completing the project
represents a major accomplishment. In the smok-
ing area, a cadre of smoking specialists were
trained, and some of these people are now leaders
in the field of smoking cessation. The project
demonstrated that it was possible to validate smok-
ing status with objective measures. MRFIT and the
other risk factor trials laid the groundwork for the
intervention and community studies that followed.
MASS MEDIA AND
COMMUNITY PROGRAMS
Background
Mass media-television in particular-was used
by the tobacco industry to influence smokers to con-
tinue their smoking and recruit new smokers to the
habit. One way to reach a wide number of smokers
with instructions on how to quit smoking is through
radio and television. Mass media communications
through electronic media have resulted in increas-
ing public awareness of the serious health hazards
of cigarette smoking. During the late 1960's, the
Federal Communications Commission required net-
works to air antismoking advertisements. These
spot advertisements apparently had a considerable
impact, as the per capita consumption of cigarettes
decreased between 1967 and 1971 and then began
to climb when the advertisements were stopped.42
Wallack, however, points out that "Pro-use advertis-
ing and funds far outweigh those of the health field,
and pro-health media efforts have been embarrass-
ingly ineffective compared to corporate promotional
efforts."477
Fielding is convinced that radio and television
broadcasts can be helpful in making the public
develop strong negative feelings about unhealthy
behavior.478 Theories concerning the effects of the
mass media are varied and often contradictory.
McAlister states that media were
TIMN 293392
I

considered nearly omnipotent in directly
altering behavior, but it was later discovered
that they are incapable of producing effects
independent of other, more powerful social
forces.... mass media may have effects, but
... they are small.... shifts of a few percent-
age points in consumer preference may be
very significant in consumer marketing,
while similar reductions in chronic-disease
promoting behaviors may have enormous ab-
solute significance.... '9
Nostbakken states that the value of the media
in smoking cessation must be considered in view
of the strengths and weaknesses of each medium
for the task at hand.48O 'Iblevision, he says, is im-
portant for smoking cessation because of its per-
vasiveness in our lives. Ninety-six percent of
homes in Canada have a television set, and 94 per-
cent of Canadians use the set every day. Audiences
go to the television set to be entertained, so televi-
sion is a poor information source.lblevision serves
as an example of mass media for creating or
changing perceptions. Television should be used
in all aspects, not just for commercials and public
service announcements but through existing pro-
gramming as well.
Mass Media Programs
Mass media programs can be grouped into three
categories: those that seek to impart information
or awareness; those that aim to induce people to
take particular actions (e.g., attempt to quit smok-
ing or request a self-help kit); and those that pre-
sent smoking cessation clinics on camera. 'Ihlevi-
sion interventions can differ widely in intensity.
Some consist of brief public service announce-
ments or segments during the evening news. Other
programs may air an entire smoking withdrawal
method.
Reports of television and radio cessation pro-
grams are sketchy, and only a few have been
evaluated. Most evaluations of media programs are
based on self-selected respondents who write in or
telephone, and most have relied on self-reports
without biochemical verification. The optimal
evaluation strategy for a mass media campaign or
message would be some kind of probability survey
sample. Flay and his colleagues discuss the major
problems that beset the evaluation of mass media
programs.481-483 They note that the diffuse nature
of the target audience limits the identification of
persons at risk.
The format of broadcast withdrawal clinics
generally consists of advance publicity asking
listeners to request kits, materials, and record
cards. The program includes facts about the risks
of smoking and the benefits of quitting, instruc-
tions on how to cure the habit, and tips to aid the
listener in maintaining nonsmoking status.
Sometimes local announcers quit along with the
listeners, or athletes or public figures present
testimonials.
The 1978 review listed a number of early radio
and television programs, which will be sum-
marized here.42 In 1969, the National Clear-
inghouse for Smoking and Health broadcasted a
television series over educational stations on how
to quit'smoking utilizing the Self-Testing Kit. Each
of the four tests of the kit made up one program.
The kit was mass distributed free through phar-
macies and other sources. It was estimated that
1 million smokers viewed the series. One followup
of 207 persons who watched the program and used
the kit showed that 23 percent were not smoking
1 year later.484
In June 1975, WCBS-AM radio (New York City)
offered a smoking clinic through its news depart-
ment. Promotional spots encouraged smokers to
send for a special kit prior to the start of the clinic.
The kit included educational material, question-
naires, and record cards. Different messages were
aired five times daily for 4 weeks. The messages
advised listeners how to reduce cigarette con-
sumption and presented tips on how to quit. Some
of the station's announcers, who were also trying
to quit, revealed their progress and empathy for
listeners who were giving up cigarettes. The sta-
tion had requests for 13,000 baseline question-
naires, of which around 5,000 were returned to the
station. A 10-percent sample was selected for
study; of these, 384 (76 percent) were reached.485
It was found that 16 percent were not smoking a
year later, 49 percent had quit for at least 1 day,
and 26 percent had quit for at least 1 month.
Dubren reported the results of quitting mes-
sages broadcast over WNEW-TV, New York City, in
August 1975.486 A step-by-step quitting plan con-
sisting of twenty 30- to 90-second segments was
broadcast five evenings a week for 4 weeks over the
evening news. About 5,000 smokers registered for
the clinic, and 310 were followed up at the end of
the clinic and 1 month later. Fifteen percent of the
men and 7 percent of the women quit and were
able to remain abstinent 1 month later. The overall
success rate was 9 percent. One of Dubren's impor-
tant findings was that about half the sample had
previously never been able to quit smoking for as
much as 1 full day; yet some of them were able to
quit with the help of these short, daily guidance
messages on television. Dubren reported that
WSM-TV in Nashville broadcasted a similar clinic
but, in addition, showed two smokers going
through the steps of the daily plan. This clinic had
an overall success rate of 15 percent.487
63
TIMN 293393

WCAU, a Philadelphia radio station, aired
Smokeless Radio for the month of April 1976.488
Listeners were offered tips on quitting, expense-paid
trips to smoking cessation clinics, and free stop-
smoking kits. During the month, 250 antismoking
announcementG and editorials were aired.
In 1978, Fredrickson televised his New York City
Health Department Withdrawal Clinic over WOR-TV.
In five half-hour programs around noon on Sundays,
viewers were presented with information on their
smoking habits and instructions on how to quit 489
Fredrickson's television clinic was rebroadcast
several times, but unfortunately, its success was not
evaluated.
Best designed a feasibility study to provide data
on the effectiveness of comprehensive self-
management programming for a television or print
format.490 The television series was produced and
broadcast by KVOSTV, a CBS affiliate in Bell-
ingham, WA. The series was broadcast on 6 con-
secutive Saturday evenings in April-May 1977 to an
audience that averaged 20,000 adults. Viewers were
invited to register by mail or telephone and in return
received a self-help guide. After eliminating
nonsmokers, Best's study sample consisted of 1,403
subjects, of whom 60 percent were women. Each
television show was linked to a specific chapter in
the self-help guide. Viewers were instructed on how
to analyze their smoking behavior. The facts about
smoking, how to go about quitting, and coping
strategies were provided to the audience. Actors
demonstrated cessation methods and how to solve
problems that arise when quitting. Support
strategies that could be used by friends and relatives
were described. In the last two broadcasts, quitters
presented their experiences and use of coping
strategies.
Best managed to reach 87 percent of the sample
at the end of the program and 71 percent 6 months
later. 'Iiwelve percent stopped originally, but over
time, the self-reported quit rate increased to 18 per-
cent at 6 months. The cost of the program was
$8,500, including $3,000 for evaluation. The cost
per reported success at 6 months was $48. Best's
study was well done. He commented that controls
should be used to test the effectiveness of television
programming. Although the study was preliminary,
the results were promising.
A smoking cessation program using radio and
television was offered to residents of Denver, C0.491
Two weeks of promotion, which provided a Quit Line
telephone number and 1 week of daytime program-
ing, were given. Respondents who called the Quit
Line were sent a smoking kit, and followups were
made at 2 and 3 months. Packets were requested
by 3,806 persons. Of these, 544 smokers were in-
terviewed; a comparison group of 326 smokers was
chosen from the area. After the program, changes
64
in smoking behavior (reduction or quitting) were
reported by 71 percent of the media group and by
12 percent of the comparison group. While success
of the program is difficult to determine, 33 percent
of the media group reported that they were very like-
ly to quit smoking. 'Ibtal cost of the program was
less than $2 per person.
In the Los Angeles area, an innovative television
cessation program was coordinated with a school
smoking preventive program. The investigators
utilized a school-based, family-oriented smoking
prevention program to motivate smoking parents to
participate in a smoking cessation program. Flay
and his colleagues at the University of Southern
California presented five different 5-minute preven-
tion segments on consecutive days in February 1982
on KABCTV.483492 The segments were aired during
the local news. A prevention curriculum was
presented in the school classroom during the same
week. Written materials were made available to chil-
dren and parents. All family members were en-
couraged to view the television segments and work
with their children on homework assignments re-
garding the factors influencing their children to
smoke. During a second week, five additional
segments on smoking cessation were aired. The pro-
gram followed four smokers as they tried to quit. A
self-help quitting kit was provided with further in-
structions on how to break the habit.
Preliminary results of the school prevention pro-
gram are available but will not be discussed
here.482-494 From program ratings, it was estimated
that an average of 200,000 smokers viewed each of
the segments, and as many as 400,000 smokers (22
percent of the smokers in the area) viewed at least
1 of the cessation segments.492
A random sample of 1,500 people was selected
from among 30,000 who had requested program
materials from the television station. A mail survey
questionnaire was sent to them 6 weeks and again
1 year after the program. Only 20 percent (N = 300)
of the contacted sample returned the questionnaire.
Of these respondents, 89 percent reported viewing
one or more segments. Nineteen percent of the re-
questers reported that they attempted to quit; 12
percent reported being off smoking at 2 months.
Two-thirds of the original respondents replied to the
1-year followup (N = 203). Eleven percent (9 percent
of the original sample) reported that they remained
quitters for 1 year. An additional 14 percent had quit
sometime during the year, providing a total of 17
percent who were nonsmokers at the 1-year
followup.
Students who received the classroom program were
more likely to viewr the television segments (65 per-
cent) than were control students (10 percent).492 Of
smoking parents of viewing students, approximately
45 percent watched the cessation programming, 30
TIMN 293394

percent attempted to quit or reduce, and 15 percent
were not smoking at both 1-month and 1-year
followups. Flay et al. comment that the results
demonstrate the important role that families play
in motivating adults to attempt to quit smoking.492
The Canadian Cancer Society and Health and
Welfare Canada joined in the development of Time
to Quit, a program designed to assist individuals
aged 25 to 45 to stop smoking 144 The program con-
sists of three main components: three half-hour
television programs; self-help booklets that provide
strategies to assist in practicing, - achieving, and
maintaining nonsmoking behaviors; and a com-
munity guide, which introduces and explains the
program to the community. The series is based on
the philosophy that people watch television not for
information but for entertainment.495 Time to Quit
is designed to be used on a community-by-
community basis. Each community prepares for 6
months in advance of a 2-month publicity blitz,
followed by release of the self-help booklet and the
airing of the first television show The program relies
on a cognitive and behavioral approach organized
on the basis of a health belief model where a smoker
must believe he or she is susceptible to the negative
consequences of smoking and that quitting is the
preferred choice. The program is currently being
evaluated.
Beginning in 1982, the Saskatchewan Lung
Association and the University of Saskatchewan
undertook a smoking campaign that was extended
to several cities and resulted in the Lloydminster
Community Project. The investigators gained the
assistance of CKBI radio and television in Prince
Albert to determine whether the electronic media
could support a community effort to stop smok-
ing.496 ALP;s FYeedom FYom Smoking in 20 Days
provided smokers with a day-by-day working plan.
CKBI worked to develop a community spirit in half-
hour programs and daily live announcements. Talk
show hosts, physicians, and lung association person-
nel contributed on the air. There were 1,822
P-rncakPrs uzhn_rvirrhaaPrT thP AT_A_st-1L-hPLn aitTSies
quit at day 20, and at 14 months, 20 percent
claimed abstinence, and another 16 percent said
they had reduced their consumption. The investiga-
tors commented that a combination of television
and radio together is more successful than televi-
sion alone.497 They concluded that the increased
public awareness of smoking and health problems
would be impossible to achieve in a form other than
the electronic media.
A variety of papers detail the Finnish stop-
smoking television series broadcast in 1978, 4981501
and Danaher et a1502 and McAlister479 have provided
reviews of this program. Danaher et al. have also
reviewed a cessation program televised in
Melbourne, Australia.-902 The reader is referred to the
original reports or the reviews for the details as only
a brief summary is included here.
The Finnish program was broadcast for 1 month
in 1978. Seven 45-minute episodes followed a group
of 10 volunteers videotaped 6 months previously.5ol
The program consisted of a series of televised
counseling sessions and an effort to organize
volunteer-led, self-help viewing groups. Written
materials were made available through a communi-
ty effort. A survey (90-percent return) revealed that
more than half the population saw at least one show
and 7 percent viewed at least four segments. Various
data indicated that some 100,000 smokers (10 per-
cent of all smokers in the country) followed the pro-
gram closely. Over 20,000 smokers stopped with the
aid of the television program, and some 10,000 (1
percent) succeeded for a period of at least 6
months.49`'
The Melbourne program was broadcast during a
news program on five consecutive nights with
segments lasting 5 minutes.502 Oversmoking prac-
tice, coping, and maintenance strategies were
treated. Interviews 1 week after the program
revealed that 27 percent of the smokers watched the
program; 12 percent of them said the program was
"very helpful," and 33 percent found it to be
"helpful: " Abstinence data were not reported.
Dansh.er Pt al _ rnmmPntPrl that althsuigh. the _

smoking through the television program.499 The
1980 program promoted smoking cessation and
dietary change. Printed guides, workbooks, self-
tests, and reference materials were widely
distributed. Program evaluation of the 1980 pro-
gram was conducted through a mail. survey that
produced 4,711 replies (79-percent response).504
Self-reported effects were verified by telephone or
letter. Six months later, 0.5 percent of all smokers
had stopped smoking, yielding approximately
5,000 ex-smokers. The authors commented that
dealing with more than one risk factor resulted in
lower rates for smoking cessation.
Televised cessation programs have been broad-
cast in many countries. A British program will be
described briefly. During 1982, BBC Television
broadcast a series of six weekly 10-minute pro-
grams designed to help smokers who wished to
stop smoking.505 Approximately 8 million people
viewed each program. An extensive evaluation of
the effectiveness of the series and the accompany-
ing free information was undertaken. Considerable
research was carried out before making the series.
Pilot programs were shown in 11 cities to groups
of the target audience and health professionals in
order to ascertain responses to styles and types of
information and to establish criteria for an effective
smoking cessation series. A Give Up Smoking kit
was sent to all general practitioners in the event pa-
tients would request additional help after watching
the program.506 Evaluation showed that at 1 year
the results were disappointing with no difference
between viewers and nonviewers. Kunze and Wood
edited a report that pointed out that the program
appeared during a period in which several price
rises contributed to a substantial fall in the
prevalence of smoking and cigarette sales.41o
Use of the Telephone
Television and radio programs have been shown
to help some people to give up smoking. The prob-
lem with these types of clinics is that once the pro-
gram ends, maintenance support is lacking. Dubren
devised a way of offering followup support to per-
sons who had gone through a television smoking
clinic.507 He designed a program in which recent
quitters were able to telephone for 20 different 3-
minute taped messages aimed at reinforcement
following abstention. Subjects and controls were
drawn from a television quit program. A letter in-
formed the subjects that they could call a number
daily for the message that would help them stay off
cigarettes. Sixty-six percent of the persons in the
telephone self-reinforcement group (N = 29) reported
that they were not smoking at the end of the month
compared to 34 percent of the persons in the control
66
group (N=32). Tiwenty-three out of 29 persons in the
self-reinforcement group called the number at least
once. The self-reinforcement telephone calls are
practical and extremely cost-effective as a
maintenance method.
There are a number of telephone hot lines pro-
viding information about smoking and quitting. Ex-
amples of three of these are reported. In 1977, ACS
initiated a telephone intervention system for
smokers and ex-smokers in San Diego called
Quitline. Saunders described the system, which of-
fers immediate access to volunteer ex-smokers who
are specially trained to provide assistance to
smokers who have decided to quit or ex-smokers
who need support in remaining abstinent.508 The
volunteers are responsible for assessing the scope
of the questions and guiding callers to the ap-
propriate resources. ACS developed a manual for the
operation of a Quitline. During the first 6 months
of the San Diego Quitline, there was a low response
attributed to lack of public awareness of the project.
Zb remedy this, the Quitline turned to a television
station to put a series of quitting tips into its news
broadcast. Within a 2-week period, the Quitline
received 600 calls, and the unit office accounted for
32,000 written requests for information on how to
quit smoking. Of 439 Quitline callers followed up,
18 percent had quit for 6 months, 27 percent had
reduced consumption, 12 percent were attending
ACS smoking clinics, 8 percent had made no
change, and the remaining 35 percent could not be
reached. The vast majority of calls received were
from people seeking either literature or tips on quit-
ting or referral to smoking clinics.
Rl-Med is a library of tapes on health and medical
information that is available to the general public
via telephone. Te1-Med was funded by a grant from
the Public Health Service in 1973 with financial
support transferred to the San Diego County
Medical Society in 1975.509 By 1975, 'Ibl-Med had
spread to 39 cities. The library contains tapes on a
variety of health subjects that are 3 to 7 minutes
long. Callers select the tape or subject they wish to
hear. Of 325,000 messages requested of TN-Med
during its first 2 years of operation, 6 tapes on Quit-
ting Smoking accounted for 10,000 of the calls. The
tapes are used by physicians to assist their patients
to stop smoking.
The Freedom Line was provided as a taped tele-
phone support service for ex-smokers in Rochester,
NY, to enhance maintenance of nonsmoking.51og11
The service was promoted through voluntary
associations, public service announcements on
radio stations, newspaper coverage, and television
and radio interviews. Over an 8-month period, more
than 8,000 calls were received.
TIMN 293396

Great American Smokeout
A media event that has been quite successful is
the Great American Smokeout. The first mass
movement by smokers to give up cigarettes was led
by Lynn Smith of the Monticello, MN, Times in
1974.512 The idea of "D-Day" was adopted in the
entire State of Minnesota in 1975 and in California
in 1976. The Smokeout was sponsored nationally
by ACS in 1977. The idea of "taking a day off from
smoking" has spread to Canada, Great Britain,
Ireland, France, Australia, South Africa, Norway, and
Sweden 513 There are indications that the Smokeout
may become a worldwide no-smoking day.
The Smokeout is held each year on the Thursday
before Thanksgiving. The event is sponsored by
ACS, but thousands of other organizations, schools,
businesses, and hospitals join the nationwide effort.
Smokers are asked to sign pledge cards indicating
that they will not smoke during the Smokeout Day.
An 8-day media blitz precedes the Smokeout Day,
and events are sponsored locally to draw attention
to the Smokeout. For the last 4 years, Larry Hagman
has been the national chairman for the Smokeout.
A national hotline is available to smokers seeking
advice and encouragement about refraining from
smoking. On the eve of the 1984 Smokeout, the
Public Broadcasting System aired a national televi-
sion variety show on smoking called Breathing
Easy, aimed at teenagers and their families.
ACS sponsors an evaluation of the Smokeout. In
1977, the first year of the national effort, Lieberman
Research supervised telephone interviews with
1,538 adults in 7 states.514 Three out of every 10
cigarette smokers either stopped or cut down smok-
ing during the Smokeout Day. Of those cigarette
smokers questioned, 13 percent reported that they
quit on Smokeout Day with another 18 percent
noting that they cut down on smoking. One month
after the Smokeout, there was a 4-point percentage
drop in the incidence of smoking among those ques-
tioned. In 1978, the Gallup organization evaluated
the event.515 There were 3.5 million smokers who
quit for the day, and another 10 million stopped for
part of the day. After 2 weeks, 2.5 million smokers
reported to be still off the habit. A 1981 survey
showed that over 1 million participants in the 1980
Smokeout were still not smoking 11 months later.516
Dawley and Finkel studied the response to the
1979 Smokeout at a Veterans Administration
Hospital in New Orleans.517 Pledges to refrain from
smoking on the day of the Smokeout were solicited
from patients, visitors, and staff. One-third of the
pledgees were nonsmokers or ex-smokers, leaving
82 smokers who signed pledges to stop for 1 day.
The investigators contacted the smoker pledgees 2
months later and found that 73 percent had par-
ticipated. Of these, 43 percent refrained from
smoking for 1 full day, and 18 percent were still not
smoking 2 months later. Thirteen percent of those
who signed pledges were abstinent at 2 months.
According to a survey conducted by the Gallup
organization in 1983, just under 36 percent of
American smokers attempted to give up cigarettes
on Smokeout Day.513 Over 8 percent succeeded in
stopping for a full 24 hours, and 1 to 11 days later,
over 4 percent reported still not smoking. A Gallup
telephone survey of a representative sample of 1,291
men and women after the 1984 Smokeout found
that 1 out of 3 smokers attempted to stop smoking
for at least 24 hours.518 An estimated 20.4 million
smokers succeeded in either avoiding cigarettes
completely or cutting down. Of the participants, 5.4
million smokers-almost 10 percent of all smokers
in the country-made it through the day without
cigarettes. An additional 15 million tried to curtail
their habit by smoking less. The survey also revealed
that among those who gave up cigarettes for the day,
more than half-3.1 million persons-still were not
smoking 1 to 5 days after the Smokeout. More than
four out of five adults surveyed reported that they
had heard of the 1984 Great American Smokeout.
Smoke-Free Days in Australia
and Great Britain
A Smoke Free Day was held in Perth, Western
Australia, on November 10, 1982.519 The day was
advertised heavily on television and radio, in the
press, and by community promotion. Three months
after the Smoke Free Day, 93 percent of subjects
surveyed indicated their awareness of it. An
estimated 37 percent of smokers tried to quit that
day, and 23 percent succeeded; 2.3 percent quit
smoking and were still nonsmokers 3 months later.
Up to 1.8 million smokers (13 percent) took part
in National No Smoking Day 1984 in Great Britain
by quitting, attempting to quit, or reducing their
consumption on that day.52O The day was sponsored
by a coalition of national organizations. The day
generated considerable publicity for smoking and
health. An estimated 500,000 people reported
smoking less 3 months later.
Doctors Ought to Care
In 1977, Alan Blum launched Doctors Ought to
Care (DOC) as a coalition of health professionals
aimed at promoting good health and curbing such
lethal lifestyles as cigarette smoking.42T521 The
organization has been supported by over 2,000
physicians and medical students.522 In addition to
setting up a speakers bureau of local health profes-
sionals, DOC conducts a counteradvertising cam-
paign that employs paid radio and television
commercials, posters, newspaper and bus bench
67
TIMN 293397

advertisements, and T-shirts. DOC uses humor and
ridicule by creating parodies on cigarette
themes.42'szs
DOC represents one of the few organized efforts
by medical practitioners to use the media to counter
cigarette smoking. Although DOC has directed its
efforts primarily at prevention, the counteradvertis-
ing campaign has likely reached smokers.
Community Programs
San Diego Community Laboratory
A number of programs have involved all or part
of a community in an antismoking campaign. The
National Clearinghouse supported two early com-
munity programs in San Diego and Syracuse. The
San Diego Community Laboratory was funded from
1966 to 1974. The primary objective of the project
was to reduce cigarette consumption over a 5-year
period and to identify those programs that were
most effective.524 The program aimed to develop a
reinforcement model in which the mass media,
school programs, health professionals, military,
workforce, and community agencies were maximal-
ly involved in antismoking education. Evaluation
was keyed to 3 major U.S. probability surveys con-
ducted by the Public Health Service in 1966, 1970.
and 1975 with approximately 2,500 adults in the
San Diego sample. The results indicated statistically
significant reductions between 1966 and 1975 in the
percentage of adult males and females smoking in
San Diego compared to the national sample.
Lloydminster Community Project
The Freedom From Smoking in 20 Days cam-
paign in Saskatchewan has been described above.
The same groups (the lung association and univer-
sity) undertook a community program in 1984 in
Lloydminster, a market area of 15,000 people.525 The
program aimed to combine the media, community,
and smokers in a 20-day cessation effort using the
FYeedom From Smoking in 20 Days manuals. The
project secured the cooperation of the local televi-
sion and radio stations, daily and weekly news-
papers, professional health community, and in-
dustry. Next, "high profile quitters" (HPQ) from the
media were recruited, and endorsements were
received from the mayor and city council. Among
the HPQ's were a news reporter, the wife of the
editor, several persons from the radio and television
stations, and three council members. The public
library offered to be the signup center and resource
for selling the manuals. A great deal of publicity was
generated prior to the start of the program. The proj-
ect brought all HPQ's to the University Hospital for
a lung function test and slide presentation by a
radiologist. A full television crew filmed the event
68
and interviewed the radiologist and a cardiologist.
As it turned out, the radio HPQ showed quite severe
breathing problems.
On day one, a town meeting was held during
which a chest specialist and technicians were
available to conduct breathing tests. The television
and radio audiences and newspaper readers followed
the HPQ's in their efforts to quit. The program ended
on day 20 with a pancake breakfast. Over a thou-
sand people signed up for the project at the public
library. This represented almost one-fifth of all
smokers in the community. A random sample of
200 participants was chosen for evaluation and fol-
lowed up 30 days after day 20. It was found that 31
percent reported that they had quit, and 25 percent
said they had cut down on their smoking. The cost
of this community effort was only the salary and
travel of the lung association staff. The media and
all other activities were donated. This was not a
scientific study; there was no control community,
and abstinence was not validated. The program
shows what can be done at the local community
level at a minimal cost.
Stanford Three-Community Study
`Ib determine whether community health educa-
tion can reduce the risk of cardiovascular disease,
a field experiment was conducted in three northern
California towns by the Stanford Heart Disease Pre-
vention Program.52s.5so In two of these com-
munities, there were extensive mass media cam-
paigns over a 2-year period (1973-1974), and in one
of these, face-to-face counseling was also provided
to a subset of high-risk people. The third community
served as a control. In each community, a random
sample of approximately 500 persons aged 35 to 59
received preventive screening examinations that
were repeated annually for 3 years. Subjects were
compared for changes in risk factors (smoking,
plasma cholesterol, blood pressure, and relative
weight). Serum samples from high-risk individuals
were analyzed for thiocyanate concentrations as a
check on inaccurate reporting of smoking status.
The measurements for smoking yielded 3-year
smoking trends among survey subjects in the three
communities.479
The mass media and counseling campaigns were
designed to produce awareness of the probable
causes of coronary disease and of the specific
measures that may reduce risk. The mass media
campaign consisted of about 50 television spots, 3
hours of television programming, over 100 radio
spots, several hours of radio programming, news-
paper columns and advertising, billboards, and
mailed messages to participants.527 Smoking cessa-
tion consisted of information on the harmful effects
of smoking, advice on how to stop, booklets with
TIMN 293398

instructions on self-control skills, and small groups
that met for 10 weeks.
Tiwo-thirds (N=113) of the participants in one city
identified as high risk were randomly selected for
counseling. Of these, 107 attended counseling ses-
sions, and 77 high-risk individuals completed the
3 interviews and examinations.5?8
In the control community, the risk of cardio-
vascular disease increased over the study period; but
in the treatment communities, there was a substan-
tial (20-30 percent) and sustained decrease in risk.
In addition to the overall risk reduction, the inten-
sive instruction group exhibited a 50-percent quit
rate at a 3-year followup; an adjustment for attrition
reduced the quit rate to 32 percent. A surprising
finding was that none of the media-only smokers in
one city reported cessation, while the quit rate in
the other city for media subjects was 11 percent; this
compared to 15 percent of the controls who reported
abstinence. These results were based on those at-
tending the followup (from 58 to 68 percent). The
investigators concluded that the combination of
media and face-to-face instruction was more suc-
cessful than mass media alone in increasing
awareness of risk factors and in motivating and
maintaining health behavior changes.53°
One wonders why none of the media subjects in
one city stopped smoking. Ockene offers the opinion
that there may be "a 'saturation point' with regard
to the effectiveness of increased awareness, which
when reached requires intervention to be at an in-
tensive individual level before the next level of
smokers can be affected: 's31
Leventhal, Safer, Cleary, and Gutmann critically
examined the objectives, methods, results, and con-
clusions of the Stanford Three-Community Study.sm
They state that the Stanford study was not a "com-
munity study" but a quasi-experimental study of
individuals in a community setting. They found that
incorrect conclusions were drawn about the effec-
tiveness of mass media in reducing risk factors and
changing lifestyle. They point out that the high risk
subjects in the media-only condition showed virtual-
ly no reduction in cardiovascular risk, although they
did show increased knowledge about risk factors.
Studying changes in smoking provided no evidence
of media effects, as significantly fewer subjects quit
smoking in the media-only group than in the con-
trol community. Nevertheless, the Stanford study
and the North Karelia Program were pioneering ef-
forts to reduce risk factors in community settings.
These two projects laid the groundwork for the next
series of community programs.
Recent U.S. Community Studies:
Stanford, Minnesota, and Pawtucket
NHLBI has funded three community projects
aimed at reducing risk of cardiovascular disease: the
Stanford Five City Project, the Minnesota Heart
Health Program, and the Pawtucket Heart Health
Project. These studies are research and demonstra-
tion projects aimed at assessing the effects of educa-
tion and health promotion programs and community
strategies. The projects are designed to run 9 to 10
years. Investigators of the three projects meet
regularly to standardize outcome criteria and ex-
change technical information.593 Each project has
a smoking cessation component. Unfortunately, the
intervention and control communities were not
chosen randomly. The projects are now in the early
evaluation phase.
The Stanford Five City Project (1978-79 to
1986-87) aims to test whether a significant decrease
in risk for people in two intervention communities
will lead to a greater decline in morbidity and mor-
tality from cardiovascular disease compared to peo-
ple in three control communities.534 A 6-year health
education campaign aims to encourage people to
make lifestyle changes in smoking, weight, blood
pressure, and nutrition. Mass media, intensive in-
struction, and community organization are the at-
tributes of the intervention program. Survey
samples will be drawn every 2 years to monitor
community-wide changes independent of survey ef-
fects. Tiro communities were selected for education.
and three cities were chosen as controls. The five
cities have a total population of 350,000. The Stan-
ford project monitors the annual rates of fatal and
nonfatal cardiovascular events in the five cities.
The project collaborated with the County Health
Department to establish smoking classes in the
communities. Stanford helps with training, cur-
riculum development, evaluation, and curriculum
revision.534 The broadcast media is being used to
provide information, support community programs,
change knowledge, attitudes, and behavior, and
recruit smokers into cessation programs.
The Stanford project aims to reduce individual
risk factors of the following magnitude: a 9-percent
net change in the proportion of smokers; a 2-percent
change in relative weight; a 7-percent change in
systolic blood pressure; and a 4-percent change in
cholesterol.534 A goal is to create a health education
program that will be continued by the community
after the project ends and that would have general
applicability in other American communities.
The Minnesota Heart Health Program (1980-81 to
1989-90) is designed to reduce risk of cardiovascular
disease by providing community health education
and enhancing the community climate to support
healthy behaviors.535.538 Three pairs of educated
and reference communities were chosen for study
with staged entry so that a new community entered
into treatment each year for 3 years. The three pairs
of communities are located in Minnesota, North
Dakota, and South Dakota. The communities were
chosen to represent three different types: small
towns, large free-standing cities, and large
69
TIMN 293399

metropolitan areas. The project deals with four ma-
jor risk factors: hypertension, hypercholesterolemia,
smoking, and physical activity.
The communitywide smoking education program
emphasizes increasing knowledge of the social and
psychological consequences of smoking and the
benefits of quitting. The aim during the first year
of the program was to build community awareness
of smoking cessation. In addition to planned activi-
ties in the first community, the local television sta-
tion aired a 5-day series of cessation tips. A
telephone evaluation revealed that about one-sixth
of the smokers watched at least one segment and
approximately 1 percent stopped smoking.5-15
A smoking cessation short course, Quit and Win,
is a packaged program designed for smokers who
want to quit smoking but are not interested in for-
mal cessation programs. Quit and Win is offered
during one 90-minute session with followup activi-
ties suggested in a self-help guide.53s
During the second project year, a Quitter's Con-
test was sponsored to increase public interest.
Smokers were asked to quit for at least a month in
order to earn prizes, which were family oriented. A
total of 544 smokers (5 percent of all smokers in the
community) committed themselves to quit. A wide
variety of mass media coverage promoted the con-
test. Chemical testing was used to verify reports of
quitting. A telephone survey revealed that over 50
percent of those who signed up quit for a month and
that 34 percent were still abstinent at 2 months.535
The educational program for youth and parents
involves a combination of communitywide and
school-based activities. The Minnesota smoking
prevention programs have been adopted by all
schools in the intervention community of Mankato,
MN. According to the investigators, the smoking
education plan is comprehensive, involving multi-
ple segments of the community, and is based on
educational activities that should be persistent and
cumulative.538
Education is also provided to health professionals
to encourage them to serve as role models. Health
professionals play a key role in the practical applica-
tion of preventive practices and serve as the pro-
viders of health information.
Approximately 190 community leaders have been
involved as volunteers in Mankato. Through spring
1984, 123 newspaper articles appeared, 47 television
and radio announcements were aired, and 13 educa-
tional radio programs were broadcasted 53s
'Ib determine awareness of the Minnesota program
in Mankato, a sample was randomly selected and
surveyed by telephone.538 Forty-one percent of the
sample reported awareness of the quit-smoking
seminar, and 24 percent knew about the quit-
smoking promotion. The investigators report that
the program in Mankato has achieved its aims of
generating community awareness of its health
messages and of community exposure to health pro-
motion activities.
70
This is a long-range study, and the investigators
expect to detect true changes in smoking prevalence
only after 4 to 5 years of educational effort.
Surveillance is carried out in annual population-
based surveys with periodic cohort studies.533 Ttends
of health behavior, risk level factors, and morbidity
and mortality rates are being measured in the
educated and comparison communities. Specific
goals for the average differences in risk factor levels
between pooled educated and comparison com-
munities are as follows: 1.5 percent in systolic or
diastolic blood pressure; 2.0 percent in relative body
weight; 3.5 percent in total serum cholesterol; 50
percent in persons engaged in vigorous activities;
and 20 percent in quit smokers or amount
smoked.536,537
It is my opinion that "amount smoked" is a poor
evaluation measure as it is possible to show signifi-
cant differences in large population samples even
though these differences have little meaning. The
investigators are advised to drop this criterion and
base their evaluation on differences in the percen-
tage of smokers who quit. The goal should not be
to reduce the amount smoked but to get smokers
to quit completely.
The Pawtucket Heart Health Program (1980-1991)
differs from the other two recent community pro-
jects as it relies on volunteers recruited from within
the community to deliver the change pro-
gram.539.540 The Pawtucket program aims to
develop and assess the effectiveness of a com-
munity-based program to prevent atherosclerotic
heart disease by modifying behaviors and risk fac-
tors. The major risk factors targeted are cholesterol,
smoking, blood pressure, weight, and physical ac-
tivity. The study community of 72,000 in
southeastern New England is made up predomi-
nantly of blue-collar residents.
A Leadership Committee, composed of approx-
imately 70 community leaders provided guidance
regarding both information and access to the com-
munity and its organizations. The Leadership Com-
mittee is expected to help organize and assist the
community group that will assume governance and
maintenance of the program after most Pawtucket
program staff members withdraw. Professional
guidance is being provided for 4 years. Thereafter,
program management will be directed almost en-
tirely by the community volunteer system.54°
The project will assess the use and effectiveness
of lay facilitators and community involvement in
health promotion, behavior change, and reducing
risk factors. The program's intervention was de-
signed to introduce behavior change activities
through social networks. Participants will be offered
the skills to stop smoking individually, as well as
through social groups and organizations. Par-
ticipants are advised to encourage other individuals
TIMN 293400

in their social networks to alter their risk factors.
Newspaper articles, risk factor screenings, and self-
help programs are also used to promote healthful
lifestyles.541
Electronic media is not being utilized by the pro-
gram as the two cities being compared share the
same television and radio stations. The print media
and ongoing health-related activities in each city
are being monitored for health promotion efforts.
The overall outcome evaluation is based in part
on a cross-sectional random sample survey of 1,400
subjects in the intervention city and the comparison
city.g39 The surveys are being conducted at 2-year
intervals. Morbidity and mortality surveillance con-
sists of a review of deaths and hospitalizations to
determine cardiovascular events.
Although the program is currently being
evaluated, it has already been demonstrated that lay
volunteers can lead small group change programs
without professionals in attendance.54O The use of
volunteers in the Pawtucket program has been ex-
tensive with volunteers involved in all levels from
program planning through implementation.
In a report covering the first 26 months of the
project, the investigators describe three phases: the
first 11 months of approaching the community
through local organizations; the next 7 months
during which programs were directed at the com-
munity; and 8 subsequent months of greater em-
phasis on community programs along with an
organizational component 541 The investigators
found that the approach through organizations was
slow and labor-intensive. It was therefore decided
to shift toward an emphasis on community
programs.
The Parks and Recreation Department had an
ongoing physical fitness program, which they ex-
tended to cover other risk factors (smoking cessa-
tion, weight loss, and cholesterol control). An Up
In Smoke Lottery drew 111 smokers for a smoking
cessation effort. School children were enlisted to
promote the cessation program.
Working within the community, as compared
with an organization or small group context, re-
quires a more complex intervention model. The
Pawtucket program is guided by three principles:
local ownership that encourages volunteers and
organizations to participate in the design and im-
plementation of all programs; inexpensiveness so
that a resource-poor organization or community can
sponsor program activities; and personal program
promotion to enhance participation. The program
learned that when simultaneous consideration was
given to community, organizational, small group,
and individual programs to strengthen program
effects reciprocally at each level, a substantial
acceleration in participation was realized.541
Community Programs in Australia,
Switzerland, and Finland
Reports of these programs are taken from
McAlister's fine description of community
studies.542 The Australian North Coast Program
used small communities (12,000 to 27,000 popula-
tions) in a project similar to the Stanford study.
Each of three towns was assigned to one of three
conditions: control, media only, or combined media
and community programs. Random samples in
each town were invited for interviews and examina-
tions in 1978. Smoking behavior, attitudes, and
knowledge regarding smoking were measured. The
media program used television, radio, newspapers,
and a variety of materials. Interpersonal support in-
cluded groups, clinics, and workshops, some with
physician involvement; 386 smokers took part in
these activities. McAlister reports that the 3-month
success rate was 16 percent for workshop partici-
pants. Forty persons who received help kits from
physicians achieved a 48-percent quit rate. The
following percentage reductions in smoking were
recorded: 6 to 15 percent in the town with the com-
bined media and community program; 6 to 11 per-
cent in the media-only town; and 2 to 5 percent in
the control town. There were no changes in knowl-
edge or attitudes.
liwo pairs of German- and French-speaking com-
munities (12,000 to 16,000 populations) were ran-
domly assigned to intervention or regular care con-
ditions in the Swiss National Research Pro-
gramsaz,sas Stratified random samples of 2,000
persons aged 16 to 69 were examined in each com-
munity for baseline measures in 1977-78 and reex-
amined in 1980. Media and community programs
promoted a variety of classes, self-help groups, and
discussion meetings. Results showed that the in-
tervention sample resurveyed reported 26-percent
cessation compared to 18 percent in the control
community.543 Independent samples indicated that
11 percent more of the people in the intervention
community stopped smoking when compared to
people in the regular care community. McAlister
commented that "the use of independent surveys
and the random assignment of communities to
conditions represent significant methodological
strengths as compared to the Stanford and Aus-
tralian studies."544
The North Karelia Project is well known through
over three dozen published articles.496'5o1,®ossoa
The national television series has been discussed
earlier in this section. This account will be brief;
the reader is referred to the original articles or the
reviews by McAlister479 or Ockene.465 The project
began in 1972 and is still ongoing, comparing
changes in cardiovascular d'--ease risk factors in
two adjacent counties in easec:rn Finland.479 In the
71
TIMN 293401

intervention county (North Karelia), a broad pro-
gram of education and training was provided
through community health centers, the mass
media, and community organizations. Initially, an
intensive educational campaign was conducted for
the reduction of cigarette smoking, and a group
program was offered to smokers. The other county
had no special programs, but as already indicated,
people in this area could have viewed the national
television programs.
Independent samples of households of about
5,000 persons in each county were drawn in 1972,
1977, and 1982; the response rate was about 90
percent.545 Self-reported smoking behavior was
checked for a subsample in the 1977 and 1982
surveys by serum thiocyanate value; for the 1977
sample, there was 99-percent agreement in smok-
ing status.479 McAlister reported that "since 1978,
when new antismoking laws were passed, the pro-
portion of male smokers aged 15 to 64 has changed
from 44 to 31 percent in North Karelia, and from
39 to 35 percent in the rest of the country."546 The
prevalence of smoking decreased considerably at
year 5 in both the study and control groups with
a net reduction of 2.5 percent in the intervention
county for the men and 6.1 percent for the
women.545 Seventeen percent of the baseline
smokers in the Intervention county reported smok-
ing cessation compared to 15 percent of com-
parable smokers in the control county.5's McAlister
offered the following comment about the North
Karelia Project:
Because a large number of independent units
were not randomly assigned to experimental
and control conditions, the Finnish study
cannot be taken as a conclusive test of the
effects of community programs, but it does
provide a promising illustration and evalua-
tion of what can be achieved through broad
and vigorous intervention to rc.duce smoking
behavior.g46
Summary and Comment
Table 17 summarizes the results of the mass
media and community programs. The trials are not
comparable to each other due to differences in
methodology, followup, the way the evaluation was
done, and other factors. These types of studies are
difficult to evaluate as the response rate is usually
low when random samples are chosen and the peo-
ple selected are asked to cooperate. For results of
the Stanford Three-Community Study and the
North Karelia Project, the reader should consult
several references for a more comprehensive
picture.
A variety of mass media approaches to smoking
cessation have been reviewed in this section. Many
people are reached by television and radio quit pro-
grams, and it is clear that many smokers are en-
couraged to try quitting and some succeed. Pro-
grams, such as the Great American Smokeout,
receive wide publicity and trigger quit attempts by
smokers. DOC aims most of its efforts at prevention,
but its counteradvertising parodies may affect
smokers. Use of the telephone to provide mainte-
nance support is noteworthy. The results of these
programs are very difficult to evaluate.
Table 17
SUMMARY OF THE RESULTS OF MEDIA AND COMMUNITY STUDIES
Year Number ia Quit
Program and Methods Reporter Sample Rate Pbllownp
National Clearinghouse for Smoking and Health 1969
National television series using SeiJ-lbsting Kit Green484 207 23 1 Year
AM-Radio Smoking Clinic, New York City 1975
Different messages 5 times daily for 4 weeks Dubren 384 16 1 Year
Out of 5,000 questionnaires. 10% sample
chosen for study; 76% reached
Television Quit Plan, New York City et al.485
1975
Quitting messages 5 evenings per week for 4 weeks Dubren488 310 9 1 Month
20 segments 30- to 90-seconds
Out of 5,000 persons registered. 310 followed up
Iblevision Quit Plan, Nashville
1976
nr 15
1 Month
Similar to New York program
plus 2 smokers shown going through program
TV Quit Program, Bellingham, Washington Dubren*M
1977
Self-management, coping, and support strategies Best*9O 1,403 18 6 Months
6 consecutive evenings
71% of sample reached
72
TIMN 293402

Table 17 (continued)
Program and Methods Tear
Reporter Number in Quit
Sample Rate
Followup
Freedom From Smoking TV Series, Saskatoon and 1983
Regina, Saskatchewan
Freedom From Smoking tn 20 Days followed Korchin496
585 20
14 Months
Finnish National 'Iblevision Series 1978
7-45 minute segments following 10 volunteers Puska et al.*99 - 1 6 Months
'Iblevision counseling sessions
10% of smokers in country followed series
Program repeated in 1979-4% of smokers quit
Finnish National 'Iblevfsion Series
980
Smoking and dietary changes Puska et. a).gO4 4,711 0.5 6 Months
Mail survey-79% response
Taped Messages by 'Iblephone for Maintenance
1975
Subjects watched television quit program
Telephone reinforcement group Dubren507
29 66
1 Month
No telephone reinforcement 32 34
guitline. San Diego 1977
Volunteers offered advice to smokers Saunders508 439 18 6 Months
Great American Smokeout, American Cancer Society 1977
Sample 1,538-4% drop in smoking at 1 month
3 out of 10 smokers stopped or cut down
Great American Smokeout: 2.5 million still off Liebermana'*
1978
smoking at 2 weeks
Great American Smokeout: 1 million still off Gailups1a
1980
smoking at 11 months
Great American Smokeout: 4% still not smoking Gallup516
1983
at 1-11 days
Great American Smokeout: sample of 1,291-50% Gallup513
1984
not smoking at 1-5 days
Great American Smokeout: pledges taken at VA Gallups1H
1979
hospital, New Orleans
Cessation-13% of those who participated, Dawley and
Finke1517
82 18
2 Months
9% of those who signed pledges
Lloydminster Community Program, Saskatchewan
1984
Mass media campaign, community support KorchIn525 200 31 1 Month
'Ielevision quit program followed Freedom
From Smoking in 20 Days
Australian North Coast Program, New South Wales
1978
Mass media and community program (groups)
plus workshop McAlister479
150 16
3 Months
plus kits from physicians 40 48
% reductions in smoking (samples 600-1,200):
Media and community program, 6 to 15
Media only, 6 to 11
Control. 2 to 5
Swiss National Research Program,
978
4 towns: French- and German-speaking pairs
Media and community program McAlIster49
Gutzwiller
- 26
2 Years
Regular care control et al 3Sg - 18
Independent samples: 11 % more cessation
for intervention sample than control
North Karelia Project. Finland
1973
Mass media, community health centers. Puska et al sss - 17 5 Years
community organizations
Intensive education campaign
Control McAlister'7g
- 15
Independent household samples studied
25% reduction in smoking at year 10 for
intervention sample, 10% controls
Stanford Three-Community Study. California
973
Mass Media plus intensive instruction.
face-to-face counseling (high-risk subjects) Stanfordsz7sso.a7s
77 32
3 Years
Mass media only 56 0
Mass media only 136 11
Control 136 15
(Samples studied in each community)
73
TIMN 293403

The Lloydminster Community Program demon- BEHAVIORAL METHODS
strates that community projects can be accom-
plished at the local level with the lead of a volun-
tary or public health agency. These projects should
be carefully analyzed with appropriate controls and
followup proccdures. Without outside funding, ex-
tensive evaluation may not be possible; but evalua-
tion is. nevertheless, necessary to determine the ef-
fectiveness of the community effort.
Community studies have mixed results when in-
tervention and control communities are compared.
Outside factors, such as a national antismoking
campaign, activities of voluntary and commercial Thoreson and Mahoney call "behavioral
cessation programs, new antismoking laws, price humanism: '542 It involves three factors: the
increases in cigarettes, death of a well-knotivn per- specification of a behavior; the
identification of the
son from a smoking-related illness, or the release antecedents, cues, and environmental conse-
of a new report on smoking and health, can influ- quences; and the alteration of some of the
ence quitting in both the intervention and control antecedents or consequences. Essentially,
behavior
communities. Dealing with more than one risk fac- modification entails two divergent approaches to
tor showed lower rates for smoking cessation. The behavior change. One approach is through punish-
studies appear to suggest that a combination of ment, which employs aversive procedures, and the
mass media and intensive instruction is more sue- other uses positive reinforcement, which includes
cessful than media alone. As with any method, self-management procedures.
motivation is needed and the mass media can in- For this review, behavior modification research
crease motivation, but the quitter must still cope will be presented in two major categories:
aversive
with addiction and personal, environmental, and procedures and self-management procedures. The
social problems. Support and skills training are aversive procedures are divided further into rapid
necessary, and intensive instruction can provide smoking, other smoke aversion procedures, covert
these attributes. McAlister concluded from his sensitization, and shock therapy. Self-management
review of community programs that although there procedures are subdivided into self-monitoring,
are methodological limitations to these studies, the nicotine fading. stimulus control, contingency
results yield fairly consistent positive results in management. systematic desensitization and
relax-
reducing smoking. ation, sensory deprivation, and self-control
The three new community studies (Stanford, packages. The emphasis will be on studies reported
Minnesota, and Pawtucket) are long-range efforts over the last 8 years and on those studies that
con-
designed to reduce risk factors in whole com- ducted followups of at least 6 months. Several
munities. They were developed out of the ex- studies will be discussed more than once under dif-
perience of the multiple risk factor trials and com- ferent categories. The reader is referred to my
munity studies that preceded them. The idea for reviews for early studies4',42,4s546 and to
behavioral
community studies is not a recent one. The San reviews by Pechacek,549 Best and Bloch,55°
Diego Community Laboratory was initiated in Pechacek and McAlister,551 Lando,552 Lichtenstein
1966. My review of recent community studies in- and Brown,553 Glasgow,99 and Hall and Hall,554
dicates that the lessons learned from the San Diego Orleans and Shipley have provided a topical
study have been ignored. Investigators should ex- bibliography covering approaches to smoking
amine the programs and results of the San Diego cessation for the years 1969-1979,555,556 The
Community Laboratory so that successful pro- references were comprehensively coded for each of
grams can be adapted and errors avoided. 28 topical areas.
Nostbakken stated that the mass media is The reader is advised to use caution in inter-
valuable in creating or changing one's percep- preting quit rates as the results of many reports are
tions.4aO Community meetings serve to motivate based just on the subjects who answer followups
people. Individualized, face-to-face techniques are or on those who completed treatment. Also, only
often the most effective in providing personal sup- a limited number of studies validated abstinence
port in the decision to act. Nostbakken noted that through physiological measures; the majority of
television plays an important initial role in the pro- studies based their results on self-reports.
cess of changing a smoker to a nonsmoker. Televi-
sion, however, has been shown to be an ineffective
means of presenting explicit, instructional informa-
tion. This is why mass media should be combined
with group or individual instruction.
74
Early behavioral studies of smoking cessation
were undertaken primarily by social and behavioral
scientists and graduate students. In recent years,
behavioral methods have also been sponsored by
commercial and voluntary groups, risk factor trials,
community programs, and medically sponsored
clinics. Behavioral procedures have been combined
with individual and group counseling, as well as
other interventions such as hypnosis, acupuncture,
medication, and educational techniques.
Aversive Procedures
Aversive agents or techniques include electric
shock, breath holding, smoke, unpleasant taste,
TIMN 293404
Inherent in behavior modification is what

noise, or smell, and imagined stimuli. Bernstein
and McAlister report that the principles of extinc-
tion, negative practice, and aversive conditioning
employ stimuli from cigarettes themselves as the
aversive component, e.g., rapid smoking and satia-
tion smoking.557 These procedures are based on
two assumptions: first, that the reinforcing aspects
of almost any stimulus are reduced and may ac-
tually become aversive if that stimulus is presented
at sufficiently elevated frequency or intensity; and
second, that aversion based upon stimuli intrinsic
to the target response (smoking) is more salient and
generalized than that stemming from artificial
sources.
Past reviews of smoking modification research in-
dicate that aversive techniques largely have failed
to help people to quit smoking. Lichtenstein stated
that methodological problems have confounded in-
terpretation of many of the investigations.55S Initial
results with aversion techniques were good, but
replication failed. Investigators persisted in their ef-
forts to utilize aversive procedures, and in the last
decade, some studies have shown improved results.
The most promising techniques use some form of
smoke aversion.
Rapid Smoking
Blowing warm, stale smoke in subjects' faces
while they smoked was introduced in 1964559 but
showed only limited success.42 Lublin and Joslyn
combined hot, smoky air with rapid smoking and
reported a 19-percent quit rate at 1 year.560 Their
study was criticized for invalid methodology but set
off a series of experiments by Lichtenstein and his
colleagues at the University of Oregon, which
subsequently produced impressive results for rapid
smoking. This procedure requires the subject to in-
hale from a cigarette once every 6 seconds for the
duration of the cigarette or until nauseated. Tvo of
these rapid-smoking studies showed at least
57-percent success at a 6-month followup561.5sz,
followups 5 to 6 years later located almost two-
thirds of the subjects, of whom 37 percent were
abstinent.563 Tvo-year followups of two other
studies revealed that 33 percent were non-
smokers.563 (Most subjects who reported abstaining
at long-term followup intervals also reported having
smoked at some point after treatment.)
In the early trials, Lichtenstein's group used
warm, smoky air along with rapid smoking but
dropped this procedure when they found it did not
contribute to effectiveness. Dawley and Sardenga
also used warm, smoky air along with rapid smok-
ing and handling cigarette litter as aversive pro-
cedures in attempting to cure the smoking habit.564
Out of 12 smokers who completed treatment, only
2 (17 percent) were abstinent at 9 months.
Lando conducted a series of experiments utiliz-
ing smoke aversion. One study found rapid smok-
ing and satiation produced equivalent results
(about 20 percent at 1 year).565 In two other studies,
rapid smoking had similar results to self-paced
smoking566 and to slow smoking.587 In another
study, rapid smoking outscored self-paced smok-
ing.568 In Glasgow's study, regular paced aversive
smoking showed a higher quit rate than did rapid
smoking (23 percent to 7 percent at 6 months), but
when self-control and counseling were added to
rapid smoking, the result improved to 25 percent.86
Danaher provided a comprehensive review of
rapid-smoking studies reported by mid-1977.569 His
review covered 12 studies with 6-month followups
and 9 studies with at least 3-month followups. In
most of the studies in which rapid smoking was
compared to a placebo control or another treat-
ment, rapid smoking had higher quit rates, but
only a few of these reached statistical significance.
Danaher described the standard rapid-smoking
procedure used in the early successful studies as
involving successive episodes of accelerated stnok-
ing interrupted by periods of rest and cognitive
rehearsal. The number of cigarettes consumed per
trial and the number of treatment sessions were in-
dividualized according to each smoker's level of
tolerance and ability to resist further smoking.
Danaher pointed out that changes in the method
of treatment by later investigators might have af-
fected outcome. Danaher suggested that significant
limitations of exposure to rapid smoking serve to
attenuate the therapeutic value of the procedure.
He also emphasized the need for a warm, personal
client-therapist relationship as was offered by the
Lichtenstein group. Danaher concluded that rapid
smoking usually proved to be superior to other
treatments and that it produced relatively effective
results.
Rapid smoking has continued to be, a popular
treatment for smoking. The comprehensive table
reports 45 rapid-smoking studies of which 10 have
at least 1-year followups, 22 have at least 6-month
followups, and 13 have 3-month followups. A few
investigators have conducted 2- to 6-year followups,
and there were several other studies in which rapid
smoking was a minor part of the procedures used.
More than one-third of all smoke aversion reports
were based on work done by graduate students.
Studies with at least 6-month followups yielded 49
rapid-smoking trials and the 3-month studies
another 23 trials. The 3-month trials will not be
discussed further as the followup period was too
brief. Quit rates for the 3-month studies ranged
from zero to 81 percent with eight trials showing
rates below 22 percent, four with rates between
22-32 percent, seven with rates between 33-50 per-
cent, and four trials with rates over 50 percent.
TIMN 293405
75

The quit rates of studies after 1977 will be sum-
marized below.
Rapid smoking is often combined with other pro-
cedures, making it difficult to assess the effec-
tiveness of rapid smoking alone. Only four trials of
rapid smoking are available after 1977 without
substantial other procedures included. The follow-
ing breakdown shows how rapid smoking has been
combined with other techniques:
Nnmber of TYials With at Lesst 6-Month
Followmps 49
Rapid smoking alone without substantial add-ons .... 18
Rapid smoking with hot, smoky air or satiation ...._. 5
Rapid smoking with self-control .................. 4
Rapid smoking with self-control and
smoky air or satiation ..................... . . . 2
Rapid smoking with covert conditioning .. . . . . . . . . . . 4
Rapid smoking with contingent contract ........... 2
Rapid smoking with relaxation and
coping or relapse training . . . ................... 3
Rapid smoking with other procedures (counseling,
hypnosis, discussion groups, complete physical
exams, etc.) ................................ 11
Best et al. compared rapid smoking with satia-
tion in combination with self-control;g7O they also
ran a treatment with both rapid smoking and satia-
tion. The results in each of the three conditions
(N = 20) were good with rapid smoking alone show-
ing the highest quit rate: 55 percent at 6 months,
45 percent for rapid smoking plus satiation, and 40
percent for satiation. A French study that com-
bined rapid smoking with excessive smoking and
individual therapy (N=200) had a quit rate of 33
percent at 1 year.s71
Barbarin compared rapid smoking to covert sen-
sitization with 15 subjects in each condition.572
Rapid smoking was successful (40 percent at 1
year), but covert sensitization and a combined rapid
smoking plus covert sensitization showed only 7
percent abstinence.
Pederson et al. compared rapid smoking to hyp-
nosis, each in combination with counseling?m Hyp-
nosis (N=9) did best with 56 percent at 6 months
compared to 38 percent for rapid smoking (N =21);
but a combined rapid smoking plus hypnosis treat-
ment (N=23) scored only 13 percent. Barkley et al.
also compared hypnosis and rapid smoking, but in
their study, rapid smoking scored a higher quit rate
at 9 months than did hypnosis (42 to 25 percent,
N=12 in each condition) 316
Hall et al. conducted two studies in which sub-
jects received an extensive physical examination
along with rapid-smoking treatment. About half
the subjects in each study were abstinent at follow-
up (N = 27, 6-month followup; N=18, 2-year
followup).g7g574
Poole et al. tested rapid smoking in four ways:
alone, with relaxation, with contingency con-
tracting, and with both relaxation and contingency
76
contracting.1575 Rapid smoking with contingency
contracting showed just 14-percent success at 1
year (N=17), while the other three conditions had
22 to 25 percent success (N=18 to 21).
Raw and Russell added support to rapid smok-
ing but came away with a poor result.576 Only 6 per-
cent had quit at 1 year compared to 18 percent for
those in support without rapid smoking (N=16).
Parker and Younggren ran a 4-week clinic in a
military setting, providing educational seminars
along with rapid smoking.577 The result for 173
subjects was 28 percent at 6 months.
Danaher et al. provided subjects with a relaxa-
tion audiotape and meetings with a consultant.578
One group was assigned to rapid smoking (N =16)
and the other to regular paced aversive smoking
(N= 14). The rapid-smoking group showed slightly
better results at 8 months (38 to 29 percent).
Corty and McFall compared rapid smoking to a
response prevention treatment that focused on
eight situations in which smokers commonly
smoke and attempted to diminish the power of
these situations in eliciting smoking.579 The
authors concluded that response prevention was
neither more nor less effective than rapid smoking.
Six-month followup results based on only 27 of the
original 39 subjects were 9 percent for response
prevention and 23 percent for rapid smoking.
Hall et al. added relapse prevention and skills and
relaxation training to rapid smoking and regular
paced aversive smoking conditions.58O At 1 year, 52
percent of the rapid-smoking group (N = 29) had
stopped smoking, while only 39 percent of the
regular-paced group (N=28) were abstinent. 'livo
other groups without the extra training had lower
results: rapid smoking (N=32) 34 percent and
regular paced aversive smoking (N = 34) 26 percent.
In a second study of the rapid smoking plus the
relapse prevention and skills and relaxation train-
ing condition, Hall et al. failed to replicate their good
results.248 Only 28 percent were abstinent at 1 year
(N=36). In the same study, Nicorette and the special
training yielded a quit rate of 36 percent, and a com-
bined rapid-smoking, Nicorette, and special training
condition scored 46-percent success.
The range of quit rates for trials in which rapid
smoking was used ran from 6 to 67 percent (table
18). The median quit rate for all 1-year studies was
25 percent. 'Irials in which rapid smoking was the
main treatment had a median quit rate of 25 per-
cent. The highest rates were achieved in the early
studies by Lichtensteirfs group, some of which in-
cluded warm, smoky air. Other quit rates above 50
percent combined rapid smoking with other pro-
cedures (e.g., self-control, covert sensitization,
physical exams, and training in relapse prevention
and relaxation). (The reader is reminded that most
of the results were based on self-reports, and many
r[A11V 293406

of the quit rates were based only on subjects who
completed treatment or responded to followups.)
Table 18
SUMMARY OF FOLLOWUP QUIT RATES OF
49 RAPID SMOKING TRIALS
Reported 1968-1988
Percent
N Range liw<edian 33%
1968-1977
At Least 6-Month Followup 23 7-67 30 43
At Least 1 Year Followup 4 19-38 20 25
1978-1985
At Least 6-Month Followup 10 13-60 38 60
At Least 1 Year Followup 12 6-52 26.5 50
Rapid Smoking Alone
At Least 6-Month Followup
12
7-62
25.5
33
At Least 1 Year Followup 6 6-40 21 17
Rapid Smoking With Other
Procedures
At Least 6-Month Followup
21
8-67
38
57
At Least 1 Year Followup 10 7-52 30.5 50
Relative to investigations of the rapid-smoking
technique is a genuine concern about the effects
of the technique on the cardiopulmonary system.
Hauser noted that increased amounts of nicotine
could induce cardiac arrhythmias in people with
coronary artery disease.581 These risks, were
underscored by Dawley and Dillenkoffer who found
that rapid smoking produced clinically significant
hypoxemia (insufficient oxygenation of the blood)
in some individuals.582 Horan et al. found not only
increases in heart rate, blood pressure, and car-
boxyhemoglobin levels but also electrocardio-
graphic abnormalities.583 Numerous other investi-
gators have reported on the effects of rapid smok-
ing on the cardiovascular system. The early reports
were summarized by Lichtenstein and Glasgow
along with recommendations for screening and
selection.584 They pointed out that up to 1977,
35,000 subjects had used rapid smoking with no
known serious consequences. They concluded that
rapid smoking is safe for healthy young adults.
Hall and associates have carefully studied the ef-
fects of rapid smoking.573.g74~ 585 They compared
24 healthy young male smokers abstaining for 12
hours, smoking normally, and smoking rapidly.
They found that statistically significant increases
occurred after rapid smoking in heart and
respiratory rates, systolic blood pressure, carboxy-
hemoglobin, and pH.585 Rapid smoking produced
alveolar hyperventilation in all subjects. They found
no electrocardiographic abnormalities. Despite the
changes produced, there were no arrhythmias. Hall
et al. also studied the effects of rapid smoking on
cardiopulmonary patients.574 None of the 21 patients
studied developed evidence of myocardial ischemia
or significant cardiac arrhythmia during rapid
smoking. After the early study, the investigators
concluded that rapid smoking was safe for healthy
subjects but should not be used for higher risk pa-
tients. After the later study, they stated that rapid
smoking was safe to use for patients with mild to
moderate cardiopulmonary disease and for those
who have had previous, uncomplicated heart at-
tacks.574 They advised cautious nonphysician clini-
cians not to carry out rapid smoking on patients
with cardiopulmonary disease unless they are in
a medical setting. According to Hall and Hall, it Is
safe to conduct rapid smoking with patients who
have recovered from myocardial infarction. They
advise nonphysicians to exclude from rapid smok-
irig patients whose heart attack has been com-
plicated by congestive heart failure or the need to
take digoxin or diuretics following an infarction.554
Glasgow et al. explored subjective reactions to
rapid smoking and normal paced aversive smoking
through the use of a negative sensations check-
lisL586 Both groups reported a high frequency of
irritations of the mouth and throat. Rapid smok-
ing produced more frequent feelings of gastro-
intestinal distress and irritation of the eyes and
more frequent checking of cardiovascular symp-
toms than did normal paced smoking. The in-,
vestigators found minimal relationships between
measurements of negative sensations or aver-
siveness and treatment outcome, thus raising ques-
tions about the efficacious mechanism in rapid
smoking. They postulated that aversive smoking
may work by facilitating recall and revivification of
unpleasant experiences rather than by nonmedi-
ated conditioning effects.
Rapid smoking appears to produce high quit
rates at end of treatment: nearly 100 percent in
trials by Lichtenstein and colleagues, although
trials by other investigators averaged only 50 to 70
percent. Overall, when rapid smoking was the
primary treatment, long-term quit rates were not
improved. In only 5 out of 18 trials in which rapid
smoking was the main treatment were quit rates
above 30 percent, and the results of 8 trials were
below 22 percent. However, when other procedures
are part of the treatment (e.g., self-control, physical
examinations, and relapse training), results are
much improved.
Danaher569 and Hall and Hall5g4 outlined the in-
gredients needed for rapid smoking to succeed in
producing long-term success. A warm, supportive
therapist is required to supervise therapy. The
therapist should heighten the subject's awareness
of the aversion and admonish the subject not to
smoke between sessions. The process of revivifica-
tion should be used to enhance the aversion be-
tween rapid-smoking sessions. Z]-eatment should
continue until the subject experiences no more
urges to smoke. According to Hall and Hall, about
seven or eight treatment scssions are needed to end
urges to smoke.
77
TIMN 293407

In view of the acute effects that rapid smoking
has on the cardiopulmonary system, care should
be taken to screen subjects and monitor them
closely during treatment. Persons with cardiac
disease should be treated with rapid smoking only
if medical backup is available.
Other Smoke Aversion Procedures
In addition to rapid smoking, other smoke aver-
sion methods are the use of smoky air, smoke satia-
tion, chain smoking, regular paced aversive smok-
ing, and smoke holding. Blowing warm, stale
smoke in the subject's face was noted in the
previous section. This procedure requires the use
of a cumbersome apparatus. There were only eight
reports of the use of warm, smoky air with at least
a 6-month followup, and in five of these, rapid
smoking was also used. No studies reported the use
of warm, smoky air after 1977.
Satiation subjects are required to increase the
number of cigarettes smoked not the rate at which
they are smoked. The amount of smoking and dura-
tion varies according to the experiment. Usually the
subject is asked to double or triple the baseline
amount smoked. Satiation is generally done at
home, which creates monitoring and compliance
problems. Lando, however, had subjects satiate
themselves in the laboratory.565 Satiation requires
no apparatus but does require health screening of
subjects because satiation produces high doses of
nicotine that could adversely affect the car-
diopulmonary system.
Early reports by Resnick claimed good results for
satiation,58758S but other investigators failed to
replicate Resnick's success.ss9.591 Satiation has
generally been combined with other procedures.
There were only five reports in which satiation was
the major treatment; quit rates ranged from 15 to
35 percent. The combinations have included
smoky air, rapid smoking, self-control, desensitiza-
tion, contractual management, group support, and
special maintenance procedures. The quit rates for
satiation trials are shown in table 19. Caution
should be observed in drawing conclusions from
these data as the results may have been influenc-
ed more by the other procedures used along wi"th
satiation. Eleven trials with 6-month followups in
which satiation was used showed a median quit
rate of 38 percent; 12 trials with 1-year followups
had a median quit rate of 34.5 percent. More than
one-half of the trials in which satiation was used
were performed by Lando's group. Good success
rates have been achieved by groups led by Lando-992
and Bestg7O when satiation was combined with
other procedures.
78
Table 19
SUMMARY OF FOLLOWUP QUIT RATES OF
23 SATIATION SMOKING TRIALS AND 16
REGULAR PACED AVERSIVE SMOKING TRIALS
Reported 1968-1985
N
Range Median Percent
33%
Satiation Smoking
At Least 6-Month Followup
11
14-76
38
64
At Least i Year Followup 12 18-63 34.5 58
Regular-Paced Aversive
Smoking
At Least 6-Month Followup
13
0-56
29
31
At Least 1-Year Followup 3 20-39 26 33
Best, Owen, and 'ftentadue theorized that too
many studies concentrate on the instrumental
value of smoking for tension relief or on self-
management as a means of achieving both cessa-
tion and maintenance.570 Best and colleagues
designed a study combining aversive procedures
with techniques aimed at developing both the in-
dividualized functional alternatives and the self-
management skills hypothesized to facilitate main-
tenance of change. Rapid smoking, satiation, and
a combination of the two were compared with
regard to their impact on treatment process, out-
come, and followup. Sixty subjects were distributed
equally among each of the three treatments. The
subjects were offered much moral support and in-
dividualized instruction. At 6 months, the satiation
group had a 40-percent success rate, rapid smok-
ing had 55 percent, and the combined condition
group had 47 percent.
Lando,noted that "the majority of evidence sug-
gests that interventions limited to aversive condi-
tioning alone are not immune from the pervasive
relapse so characteristic of smoking research: '583
He designed a broad-spectrum treatment that in-
cluded satiation, contractual management, group
contact, and support; a control group was treated
with satiation only.592 The satiation was provided
in small groups with six sessions over a 1-week
period. Part of the contract called for booster rapid-
smoking sessions for those subjects who relapsed,
but only 3 of 17 subjects underwent the booster
sessions. At a 6-month followup, the results were
outstanding: 76 percent of the experimental sub-
jects were abstinent, and of those who received
satiation only, 35 percent were successful. Lando
and McCullough replicated this result in a second
study with 71 percent being successful.sQ4
Satiation has been shown to be less effective than
rapid smoking. Although the techniques are
similar, Lichtenstein and Danaher suggested that
the difference could be due to greater treatment
time in rapid smoking and to the minimal interper-
sonal persuasiveness used in satiation studies.52
TIMN 293408

In addition, there is a lesser relative emphasis on
cognitive focusing and revivification in satiation
procedures. In rapid smoking, subjects are in-
structed to focus on negative experiences during
the trials and immediately thereafter. Satiation in
the natural environment appears not to involve
such explicit instructions to use cognitions and
thus may not facilitate generalizations or
maintenance. Satiation, however, is useful in
multicomponent programs in combination with
other procedures.
Another form of oversmoking has been tried in
two early studies. Marrone et al. divided 32 smokers
into 3 conditions: chain smoking for 20 hours,
chain smoking for 10 hours, and a control.595 Un-
fortunately, the followup period for this study was
only 4 months. Six of ten subjects who were in the
20-hour treatment stopped smoking compared to
two in the 10-hour group and one in the control
group. In a doctoral dissertation study, Young had
subjects chain smoke eight cigarettes at each of six
sessions.596 Subjects in the comparison group, who
were not required to oversmoke, did better than
those in the chain-smoking group.
Regular paced aversive smoking was used as a
control in early studies by Lichtenstein's group5sz
and has been used as a control by Lando.565
Regular-paced smoking was called focused smok-
ing by Hackett and Horan.597 Regular-paced
smoking is used to avoid the risks posed by rapid
smoking and satiation. It is delivered in a variety
of ways. Generally, subjects smoke at their usual
rate while focusing on the negative features of
cigarettes, such as the irritation in the mouth and
throat, coughing, and the accumulation of smoke.
Some investigators ask subjects to puff every 30
seconds.sse.ssa Miller required her subjects to view
a list of antismoking statements while they under-
went the regular-paced smoking procedure.598 In a
study with chronically ill patients, the therapist
repeatedly pointed out the aversive aspects of
cigarettes while the subjects puffed every 30
seconds.599
In two studies with 6-month followups, Hackett
and Horan achieved 56 (N=9) and 40 percent
(N = 30) with focused smoking that was combined
with a treatment program.597eO0 In the latter
study, results were verified by measuring carbon-
monoxide in the breath. Hall et al. provided a com-
prehensive program of relapse prevention and skills
and relaxation training along with either rapid or
regular paced smoking.58O Rapid smoking (N = 29)
had 52-percent success at 1 year compared to 39
percent for regular paced smoking (N = 28). Sub-
jects who underwent regular paced smoking but
did not have the relapse program had 26-percent
success (N=34). In another study by Hall and
associates, 16 patients with chronic illness who had
regular paced smoking plus relaxation training
showed 6-percent success after 6 months.599 In both
studies, results were verified by physiological
measures.
Zumoff assigned 48 subjects to 4 conditions: car-
bon monoxide feedback, focused smoking, focused
smoking with the feedback, and a control.6O1 Fo-
cused smoking alone did not have any successful
subjects at 1 year, while the subjects on feedback
had 20-percent success. The combined focused
smoking and feedback group had 50-percent
success.
Walker and Franzini divided 64 subjects into 8
combinations involving focused smoking, taste
satiation, physiological measures, and booster ses-
sions.6O2 Overall, focused smoking had a quit rate
of 19 percent, but when combined with physiologi-
cal measures, the quit rate increased to 63 percent.
Booster sessions tended to have a negative impact
on abstinence.
Other investigators have run regular-paced smok-
ing trials with success rates in the 20- to 30-percent
runge.ss. sss. sss Shipley divided 44 subjects into 2
groups who received regular paced smoking and a
relaxation tape.603 One group that was mailed 20
supportive letters over a 3-month period came away
with the lower quit rate at 6 months (20 percent
against 30 percent for the no-letter group). Danaher
et al. randomized 47 subjects to either a rapid-
smoking group, regular-paced aversive group, or
control group.g78 The program included relaxation
by audiotape and meetings with a consultant. At
8 months, the rapid-smoking group showed 38-
percent success, while the regular-paced group had
29-percent success.
As shown in table 19, median quit rates for
studies in which regular paced aversive smoking
was used were 26 percent for 3 trials with 1-year
followups and 29 percent for 13 trials with 6-month
followups. When regular paced smoking is the only
treatment, the procedure yields low success rates.
When used along with a treatment program, the
quit rates are much improved. The procedure is
generally done at home, creating compliance and
monitoring problems. Regular paced smoking has
the advantage of requiring no extra health
screening.
Taste satiation or smoke holding was tried by 'Ibri
with 25 smokers.604 He instructed subjects to draw
smoke directly into their mouths and hold it there
for 30 seconds while breathing normally through
the nose and concentrating on the unpleasant sen-
sations evoked by the smoke. When inhalation oc-
curred, subjects were instructed to hold the smoke
in their mouth while they breathed through the
nose and to concentrate their attention on their
lungs. After 20 seconds, they were allowed to inhale
burning vapors and then to exhale the smoke
79
TIMN 293409

through their nose. Subjects were given a 5-minute
rest before the next cigarette. Smoke holding con-
tinued until feelings of discomfort and nausea
caused loss of desire for cigarettes. Iteatment lasted
for 5 consecutive days. Unfortunately,lbri also pro-
vided five weekly sessions of hypnotherapy, so it
was not possible to assess the independent effect
of smoke holding. At a 6-month followup, 68 per-
cent of the smoke-holding subjects were abstinent.
Tori also treated 10 smokers with rapid smoking =
and hypnotherapy; the claimed result was 60
percent.
Three other investigators have reported results for
smoke-holding studies. Kopel et al. achieved a
33-percent quit rate at a 6-month followup.6m
Lando and McGovern also combined smoke hold-
ing with nicotine fading.606 Their result at 1 year
was 44 percent; nicotine fading alone had a
19-percent quit rate. In the last study, Walker and
Franzini achieved 50 percent with smoke holding
alone at 6 months.6O2 When combined with several
other treatment procedures, the result dropped to
28 percent. As part of a self-help package for
employees at a worksite, Nepps describes modules
that teach users smoke-holding and nicotine-fading
procedures.607
Smoke holding appears to be a safe procedure and
has the advantage of not requiring special screen-
ing procedures. Unfortunately, not enough data are
available to permit assessment of the efficacy of
smoke holding per se as a cessation treatment.
Behavioral investigators should do more work with
smoke holding.
Covert Sensitization
The objective of covert sensitization is to produce
avoidance behavior through use of the subject's
imagination. Both the behavior to be modified and
the noxious stimulus are imagined. Cautela in-
dicated that it is analogous to a punishment
paradigm since the smoker is asked to imagine that
he or she is receiving noxious stimulation while
associating cigarettes with aversive thoughts." The
subject can also imagine positive consequences
when thinking of not smoking. Cautela concluded
that investigations that utilized covert sensitization
in conjunction with other treatment procedures
have been more effective than have those that used
it as treatment.
An example of the use of covert sensitization is
provided by Zbngas.609 In his study, there were six
punishment scenes, six escape scenes, and three
positive reinforcement scenes. These were provided
at five treatment sessions. In addition, subjects were
given home assignments and were instructed to do
them five times daily. The assignment consisted of
five scenes each of punishment, escape, and positive
reinforcement.
80
Early studies showed poor results for covert sen-
sitization.42 Many of the studies had only 3-month
followups, but even at that point, results were weak.
Weiss found that when covert sensitization was com-
bined with relaxation, results improved as there is
the need to deal with tension.610 He attributed failure
of covert sensitization to low frequency of punish-
ment or use of weak aversive scenes. Sipich et al.
claimed that covert sensitization was effective in
reducing but not eliminating smoking behavior and
that it was not significantly more effective than
attention-placebo or self-control conditions.61
'Ibngas et al. based their study on multiple tech-
niques and emphasized maintenance.612 Subjects
(N = 72) were assigned to covert sensitization, rapid
smoking, group therapy, or a combined treatment.
Subjects received 19 treatment and maintenance
sessions. As noted above, covert sensitization was
provided at five sessions, and there were home
assignments. Based on all subjects, the covert sen-
sitization and rapid-smoking treatments each
achieved 19-percent success at 2 years, while the
combined group had 38-percent success.
7i,vo other studies combined rapid smoking with
covert treatment. Severson, O'Neal, and Hynd
claimed 50-percent success at 9 months with the
combined treatment compared to 11 percent for
covert sensitization alone and 30 percent for rapid
smoking (N=9 or 10 in each treatment) 813 Barbarin
reported a much lower rate for the combined treat-
ment (7 percent); covert sensitization alone also
scored 7 percent (N=15 in each treatment).572
Elliott and Denney treated 20 subjects with a
combination of covert sensitization, systematic
desensitization, relaxation, and behavioral rehear-
sals14 The quit rate was 45 percent at 6 months, but
one cannot assess the contribution of covert sen-
sitization to success.
Lowe et al. tested the effects of covert sensitiza-
tion by treating two self-control groups, one with and
the other without covert sensitization 81g Clinic
meetings were held three times per week for 3
weeks. Covert sensitization subjects imagined smok-
ing along with coughing, choking or nausea, and
uncontrollable vomiting. Subjects also practiced
situations and aversive consequences of their own
choosing and were urged to use covert sensitization
outside of the treatment sessions as a way of con-
trolling urges to smoke. 'Ibn maintenance sessions
were held over a 90-day period. Of 33 subjects who
started treatment, 30 attended one-half the sessions
before the quit dates. Evaluation was coniined to the
30 subjects (N = 15 in each treatment). At a 6-month
followup, the validity of self-reports was checked by
measuring the thiocyanate concentration in saliva.
Results indicated that covert sensitization did not
increase the quit rate as there was no significant dif-
ference between the two treatments. As a trend, the
TIMN 293410

treatment without covert sensitization did better
(33 to 13 percent).
Of 10 trials with at least a 6-month followup in
which covert sensitization was used, the median
quit rate was 25.5 percent. It should be noted that
the quit rates were low when covert sensitization
was used alone, and when covert sensitization was
combined with other procedures, it added little to
effectiveness.
Shock Therapy
The use of electric shock as a punishing stimulus
to eliminate smoking behavior has been used with
limited success. The 1977 review evaluated the
early studies, and there have been no reports of
smoking cessation trials using electric shock since
1977.42 Quit rates for the early shock studies
ranged from zero to 63 percent. The commercial
Schick method uses a mild shock as part of their
treatment.
Berecz has claimed that shocking triggering
cognitions (urges to smoke) is more effective than
shocking actual behaviors.616 He supported this
contention with a small study.617 Clients vividly
imagined cognitions associated with smoking and
administered aversive shock to themselves. One
group of five subjects imagined smoking, while the
other group of five subjects imagined urges to
smoke. Three subjects who imagined urges to
smoke were abstinent at a 2-year followup, while
none of the other subjects had quit.
Berecz conducted a later study in which 42 per-
sons who had attended a clinic of the Five-Day Plan
participated in maintenance procedures.618 One
group was instructed to focus vividly on the trig-
gering thoughts that lead to smoking each time the
urge to smoke occurred. Subjects then were to self-
administer a painful snap immediately using the
rubberband they were wearing around their wrist
and to engage in alternate behaviors such as chew-
ing gum. A second group wore the rubberband as
a reminder, and a third group did not wear the rub-
berband. At a 1-year followup, it was found that the
aversion group had 57-percent success compared
to 7 percent for the rubberband reminder group
and 21 percent for the nonusers. Since most of the
abstainers were men, these procedures appear to
be less effective with women. Berecz commented
that the wristband technique is highly efficient in
terms of time and cost. Although the procedure is
painful, it does not seem to arouse as much anxi-
ety as electric shock.
Summary of Aversive Procedures
Previous reviews found that aversion therapy tech-
niques generally showed poor results.4i.42-s1sszo A
review of the comprehensive table indicates that
aversive techniques show a wide range of success.
The results are sometimes difficult to interpret
because many of the studies base their quit rates
solely on subjects who either complete the program
or are located at followup. There is also the problem
of basing results on self-reports. It should be noted
that some of the research groups are validating their
results by physiological measures. Many of the pro-
gram reports are based on doctoral dissertation work
that has limited followups and often bases the
results on reduction in smoking rather than
abstinence.
Generally, results produced by electric shock
treatment are mediocre, although the Schick pro-
gram, which uses a mild shock, claims good
results. Berecz conducted an interesting study
using wristband aversion, but it has not been
replicated.618 Covert sensitization has failed to pro-
duce good long-term success, but it may be useful
as a maintenance technique.
The various forms of smoke aversion have shown
mixed results. Rapid smoking has drawn a great
deal of attention and appears to be effective in the
short term. For good long-term results, a warm sup-
portive therapist and individualized treatments are
necessary. When rapid smoking is the primary
treatment, success rates are low, but when com-
bined with other procedures, results improve. Con-
cern over the physiological effects caused by rapid
smoking limits its use without proper screening
procedures, monitoring, and medical backup.
Satiation has not produced consistent results. As
with rapid smoking, when satiation is used alone,
long-term success is poor; but when combined with
other procedures, some dramatic quit rates have
resulted. Lando has obtained impressive results us-
ing satiation as part of a combined package.592
A few investigators have achieved good results
with normal-paced focused smoking and smoke
holding, procedures that are safe and do not require
medical screening. More work needs to be done
with these techniques, particularly in combination
with other procedures.
Aversive methods like rapid smoking can elimi-
nate smoking, but also needed are maintenance
and reinforcement procedures to continue the
behavior change. Some of these procedures will be
discussed in the next section.
Self-Management Techniques
Strategies for quitting smoking through self-
management encompass a variety of techniques,
some of which are employed with aversive methods.
Self-control programs are not self-initiated, but they
include both self-administered programs and those
involving a leader or therapist. The reader is
81
TIMN 293411

reminded of the difference between self-care and
self-management or self-control outlined on page
15. The latter are behavioral techniques, generally
initiated and directed by leaders or therapists, that
usually include supervision. Self-care methods are
reviewed on pages 15-21.
The use of self-control evolves from three factors:
first, attention to one's own smoking actions and
recording their occurrences; second, the awareness
of and willingness to change one's environment so
that either the cues preceding the smoking response
or the immediate consequences of it are changed;
and third, recognition of and ability to break
longstanding, cue-elicited smoking patterns. The
usual self-control program involves the subject more
actively in treatment than do aversive methods.
Predominant self-management methods are those
based on concepts of self-monitoring, nicotine
fading, stimulus control, contingency management,
systematic desensitization and relaxation, restricted
environmental stimulation therapy, and self-control
packages.
Self-Monitoring
Keeping records of the number of cigarettes
smoked has been required by almost all smoking
cessation programs in order to assess baseline
smoking, progress in treatment, and outcome. Pro-
gram requirements regarding self-monitoring have
differed from counting cigarettes smoked for just 1
day to elaborately recording for 1 week the time,
place, activity, and mood when smoking each
cigarette and the need for it.
McFall carefully studied the effects of self-
monitoring on normal smoking behavior and
demonstrated that when an individual begins pay=
ing unusually close attention to one aspect of his
or her behavior, it is likely to change even though
no change may be intended or desired.621 The study
specifically showed that focusing on positive in-
stances of smoking (rewards) increases the fre-
quency of smoking while decreasing the time spent
per cigarette and that focusing on negative conse-
quences of smoking decreases smoking frequency
while also decreasing time per cigarette. The author
also demonstrated that smoking frequency and
duration were significantly affected by self-
monitoring, which indicates that it is a reactive data-
gathering procedure (producing its own behavior
changes). Best and Flay indicated that self=
monitoring is in effect both an evaluation and a
behavior change technique because it is reactive.622
They stated that the more reactive the self-monitor-
ing the more useful it is therapeutically but the
more problematic its use as an evaluation strategy.
McFall and Hammen compared 11 major stop-
smoking studies and discovered similar data among
82
different procedures.623 The mean quit rate of the
11 studies was 26 percent at end of treatment and
13 percent at followup. Common to all of these
studies were structure and self-monitoring. McFall
and Hammen then designed a treatment program
that encouraged motivated volunteers to employ
self-control and required them to monitor their
smoking and report progress at regular intervals.
Success rates were 28 percent at the end of treat-
rrient and 5 percent 6 months later. Since outcome
of their nontreatment program was so comparable
to the 11 studies reviewed, the authors suggested
that the nonspecific factors they studied may ac-
count for the temporary behavior change found in
most smoking treatments.
In a study a decade later, Abrams and Wilson in-
vestigated the reactive effects of self-monitoring as
a function of varying the target behavior and the
perceived negative consequences.624 They assigned
40 subjects to 1 of 4 conditions. livo groups self-
monitored nicotine, and two groups self-monitored
cigarettes; one of each type of group was provided
with health hazard information. Subjects self-
monitored during a 4-week pretreatment phase and
during treatment. The two nicotine self-monitoring
groups showed greater reactivity. The authors
speculated that nicotine content appears to be a
discriminative stimulus that is moie salient and
hence more powerful in controlling behavior than
is the number of cigarettes smoked. According to
this explanation, self-monitoring nicotine content
makes it harder for the subject to avoid a negative
self-appraisal of continued smoking.
In two studies, Foxx and colleagues assigned sub-
jects to a treatment of self-monitoring their daily in-
take of tar and nicotine.62s. szs In the first study,
none of the subjects had quit at 18 months
(N=10),62g and the result for the second study was
29-percent success at 1 year (1V=7).626 When self-
monitoring was combined with brand fading-
switching to lower nicotine brands-the quit rates
were higher. These studies will be discussed further
in the section on nicotine fading.
Reliability of measurements and controlling ef-
fects of three procedures for self-monitoring smok-
ing were examined by Frederiksen, Epstein, and
Kosevsky.627 The procedures were continuous re-
cording of each smoking event, daily recording of
the number of cigarettes smoked, and weekly re-
cording. Results showed continuous recording to be
the most reliable procedure; it tended to be the most
accurate and exerted the most positive control over
smoking behavior. Continuous recording, however,
led to higher dropout rates than did daily or weekly
recording.
The reactive effects of three self-monitoring pro-
cedures were evaluated with respect to session
attendance by Moss et a1.628 Fifty subjects were
TIMN 293412

divided among three self-monitoring and two no-
monitoring conditions. Dropout rates for the two
no-monitoring groups were equal at the second ses-
sion and significantly lower than the self-
monitoring groups. This significant difference was
still present at the sixth session. The authors cau-
tion smoking researchers regarding the use of self-
monitoring procedures in cessation treatment.
Glasgow provides the opinion that
self-monitoring can be useful provided that
self-monitoring assignments are not overly
complex, are varied or are not continuously
required throughout a lengthy program, and
are not focused solely on "negative" targets
such as withdrawal symptoms.6z9
The reader is reminded of the problems con-
nected with self-reports discussed on page 8 and
the need to validate self-reports by physiological
measurements discussed on page 9.
Nicotine Fading
Cutting down the number of cigarettes smoked
based on weekly goals has been used as a cessa-
tion method for many years.433 Generally called
gradual withdrawal or tapering, this method was
advocated for "habit" smokers in contrast to cold
turkey, which was advocated for "negative affect"
smokers. Smoke Watchers bases its program on
gradual withdrawal and weekly goals assigned by
the group leader; clients are praised by the group
when they meet their goals. The rationale for
nicotine fading differs from that of gradual reduc-
tion in numbers of cigarettes. Although Smoke
Watchers has had some success with tapering, the
evidence for gradual reduction in numbers is not
very positive. As cigarettes are reduced, each re-
maining cigarette can become more reinforcing.
With nicotine fading, however, individuals can con-
tinue to smoke the same number of cigarettes. By
recording nicotine content over several brand
changes, participants can perceive considerable
progress in nicotine reduction (even if much of this
apparent decrease is illusory).
Three commercial filters have been on the
market (Venturi Tar Gard. Water Pik's One Step at
a Time, and Nu-Life) with the aim of gradually
reducing the tar and nicotine content of a ciga-
rette in order to help smokers break their habit (see
page 18).
Nicotine or brand fading by changing one's brand
of cigarettes is a relatively new treatment method
that was introduced by Brown in an unpublished
paper in 1978630 and reported by Foxx and Brown
a year later.82g Brands are switched in the direction
of gradually lowering the nicotine intake to wean
the smoker from his or her nicotine dependence.
The nicotine content of cigarettes is derived from
figures published by the Federal Made Commission
(FTC). Foxx and Brown advocated a change of
brands to lower nicotine content from the baseline
brand 30 percent, 60 percent, and 90 percent over
a 3-week period. Most investigators follow this
nicotine reduction schedule, but in one study,
Lando and McGovern had subjects switch brands
on a 25-, 50-, 75-, and 90-percent weekly reduction
schedule.606 Prue et al. instructed smokers 'to
change brands systematically to lower nicotine 0.2
mg every 2 weeks.631 Brand changes continued un-
til smokers were consuming cigarettes with nico-
tine levels of 0.2 mg or less per cigarette.
Attesting to the interest in brand fading, there
have been 13 cessation studies yielding 23 trials
reported over the last 7 years, 9 of these during the
last 3 years. In the original study by Foxx and
Brown, 38 subjects were assigned to 4 conditions:
nicotine fading, self-monitoring of daily tar and
nicotine intake, a combination of the two, or a
modified ACS program.625 At an 18-month follow-
up, none of the self-monitored subjects had quit,
and results for nicotine fading and the ACS clinic
were 10 percent. In the condition in which nicotine
fading and self-monitoring were combined, 40 per-
cent were successful. In a second study, Foxx and
Axelroth reported 40-percent success at 1 year for
nicotine fading compared to 29 percent for self-
monitoring (N =12).szs
Lichtenstein's group conducted three studies that
involved nicotine fading. In the first study, Beaver
et al. compared nicotine fading to a treatment that
combined nicotine fading and anxiety manage-
ment training.632 The anxiety training consisted of
teaching subjects to use relaxation techniques in-
stead of smoking as a response to stress. The
nicotine fading procedure (N=11) outscored the
combined condition (N=17) 27 percent to 6 per-
cent. The authors suggested that the poor show-
ing of the anxiety training might have been due to
overly complex, inappropriate, or poorly executed
methods. In the other two studies (Brown et al.),
nicotine fading was combined with relapse train-
ing for a good result in one study (46-percent suc-
cess at 6 months, N=24)B33 and a poor result in the
other (19 percent at 1 year, N=16).634 A nicotine
fading plus group support condition had 7-percent
success, while a group support condition and a
relapse prevention condition showed no success.
Prue was involved with three studies of brand
fading at the Jackson, MS, VA Hospital. In the
initial study based on Prue's doctoral dissertation,
nine VA outpatients and staff members were pro-
vided with brand fading and feedback of carbon
monoxide and thiocyanate.635 Ziwo of the subjects
were abstinent 6 months later. In the second study,
23 percent of 21 outpatients who were offered
83
TIMN 293413

brand fading and abstinence training were not
smoking at 1 year.63l Ten control subjects were pro-
vided with brand fading after a 6-month wait; three
subjects were abstinent 6 months later. The third
study by Scott, Denier, and Prue was conducted
with nurses at the worksite.e`16 The treatment,
which was provided at the nurses' duty stations,
consisted of brand fading, abstinence training, and
daily feedback and public posting of carbon monox-
ide levels. The daily contact and carbon monoxide
monitoring were carried out for 3 months posttreat-
ment. Of 18 nurses who attempted abstinence, one-
third were able to remain nonsmokers 9 months
later.
Lando and colleagues were involved in three nico-
tine fading studies with 1-year followups. Results
in the first study, in which 130 subjects were
assigned to 4 conditions, were as follows: nicotine
fading plus smoke holding, 44 percent; oversmok-
ing, 46 percent; nicotine fading with maintenance,
19 percent; and nicotine fading without
maintenance, 26 percent.606 In the second study,
the subject chose between nicotine fading and
oversmoking; both groups were provided with 17
sessions over 9 weeks in which coping strategies
were offered 637 Three-fourths of the subjects chose
nicotine fading. Results were good in both groups:
42 percent for nicotine fading (N =123) and 38 per-
cent for oversmoking (N=42). In the third study,
Etringer et al. were testing group cohesion; they
used nicotine fading and satiation as treatment
methods.638They provided 3 weeks of treatment
and 6 weeks of maintenance. Results for nicotine
fading were 45 percent (enriched cohesion) and 40
percent (standard cohesion). Satiation scored 32 and
6 percent with enriched and standard cohesion,
respectively.
Orleans and Rotberg, working with 55 physician-
referred chronically ill patients, utilized nicotine
fading as part of a multicomponent treatment pro-
gram.59aeatment included a physician's advice to
quit, abstinence counseling, self-help materials, and
a compliance contract. One group was assigned to
a monitored nicotine fading program. At the end of
6 months, the group with abstinence training alone
did better than the abstinence training and nicotine
fading group (40 percent to 23 percent).
In the final study, Nicki et al. divided 49 subjects
into 4 nicotine fading plus self-monitoring condi-
tions.839 7iwo groups with high self-eflicacy scored
25- and 46-percent success at 1 year. The groups
without self-efficacy had 8- and 9-percent
abstinence.
As the foregoing review indicates, nicotine fading
produced variable results. Quit rates ranged from 7
to 46 percent with a median of 25 percent for 1-year
trials (table 20). For those smokers who wish to
reduce their dependence on nicotine gradually,
84
nicotine fading offers that opportunity, but It will be
necessary to provide maintenance support, in-
cluding coping strategies and relapse prevention.
Behavioral investigators should do more work with
nicotine fading.
MLb1e 20
SUMMARY OF FOLLOWUP QUIT RATES OF
23 NICOTINE FADING TRIALS AND
13 CONTINGENCY CONTRACTING TRIALS
Reported.1967-19Sffi
N
Range
Median Percent
33%
1979-1985
Nicotine Fading
At Least 6-Month Followup
7
26-46
27
29
At l.east 1 Year Followup 16 7-46 25 44
1967-1981
Contingency Contracting
At Least 6-Month Followup
9
25-76
46
89
At Least 1 Year Followup 4 14-38 27 25
Stimulus Control
As a clinical procedure, stimulus control seeks to
eliminate undesirable behaviors by altering the
prevailing stimulus situations in which the
maladaptive response occurs. Smoking generally is
associated with a variety of specific environmental
and internal events. These associations trigger the
smoking response (e.g., finishing a meal and drink-
ing coffee or alcohol). Certain associations reinforce
that response. Lichtenstein and Danaher state that
the prevailing stimulus-response conditions are
generally altered via a two-step stimulus control
program:
(a) smoking is initially restricted to novel situa-
tions in order to extinguish the power of prior
cues, and (b) the novel stimuli are subsequent-
ly faded thereby encouraging a corresponding
reduction/elimination of smoking.e4°
Lando has worked with stimulus control procedures
as part of preparation in which smoking is divorced
from normal cues (cued by time interval) but with-
out reducing smoking levels. Stimulus control treat-
ments emphasize gradual reduction instead of im-
mediate cessation. Stimulus control, however, can
take a variety of forms.
Various investigators list three strategies for
achieving stimulus control of smoking.5299gbO The
first, increasing the stimulus interval, allows con-
tinued smoking but limits smoking to particular
times that are signaled by some cuing device, e.g.,
a pocket timer. Once well established, the new
smoking cue is gradually faded out simply by in-
creasing the time interval. The second strategy is
hierarchical reduction. Subjects are asked to moni-
tor their smoking activity carefully and to identify
situations in which smoking would have a high or
TIMN 293414

low probability of occurring. A hierarchy is devel-
oped based either on the presumed difficulty of
reducing smoking in a situation or on the enjoy-
ment derived from smoking in the situation. The
subject then reduces or eliminates smoking in
cumulative and progressive fashion from the
easiest to the hardest situation in the hierarchy.
The third strategy is deprived response perform-
ance. This method progressively narrows the
discriminative stimuli for smoking by limiting the
circumstances in which smoking is allowed. The
procedure requires that all smoking occur in a
deprived setting, one devoid of all possible distrac-
tions and accompanying reinforcers.
There are a limited number of studies in which
stimulus control is the primary treatment as this
procedure is generally combined with several other
treatments. Another problem interfering with
evaluation of stimulus control is that the few
studies that are reported have only brief followups
(2- or 3-month) or none at all. It is thus necessary
to depart from the standard of not discussing
studies with less than 6-month followup in order
to report the few studies that are available in this
area.
The predominant technique under the first clas-
sification is using a signal or timer device that in-
terferes terferes with the normal smoking responses.
Shapiro et al. described their investigation as a
method of smoking reduction aimed at breaking
the connection between environmental cues and
the smoking response by having the subject smoke
on a new cue presented at random times by a port-
able signaling device.641 The substitute cue is in-
itially set at the smoker's normal rate and then
gradually phased out. Although the study was
primarily designed to test the feasibility of the
method, it also indicated that people who followed
the program reduced their smoking more than did
those who dropped out.
In a similar study, Upper and Meredith demon-
strated a short-term decrease in smoking using
pocket timers. Unfortunately, no followup data or
quit rates were reported.642 The study was repli-
cated by Bernard and Efran who used three groups:
timer elimination, timer reduction, and control 643
They compared the success of those who set out
to quit versus those who were just trying to reduce
smoking. Their method was based on the theory
that if smoking can be brought under the control
of a single stimulus (the pocket timer) rather than
the usual, multiple elicitors, then it can be more
easily modified. Although reduction was found in
both the timer elimination and timer reduction
group, a 2-month followup revealed that none of the
subjects trying to quit had succeeded, while 4 of
10 subjects trying to reduce their smoking had
quit.
Levinson et al. compared 2 methods of gradual
reduction using signaling devices with 38 sub-
jects.644 The first method required subjects to
smoke at preset random times using the signaling
device; the second allowed subjects to smoke at
times of their choice using a mechanical counter
to self-regulate their daily smoking quota. Each
method was tested with and without group
meetings. More subjects in the mechanical counter
conditions finished the program, but a 3-month
followup found complete failure by all subjects in
this group. Of those using the signaling device, 17
percent were still not smoking at a 3-month follow-
up. The authors found that most subjects were
unable to reduce their smoking below 12 cigarettes
per day. They speculated that 12 cigarettes per day
might be a level below which one must deal with
withdrawal symptoms. They proposed that a
gradual reduction procedure might serve as a
useful first step toward complete cessation if com-
bined with abstinence strategy.
Kaplan rationalized that if smoking behavior
could be brought under control of a single stimulus
rather than a great number of stimuli, it could be
more easily modified or eliminated.645 Fifty-one
subjects were each given a mechanical parking-
meter timer that emitted a buzzing alarm to
regulate and measure intervals between cigarettes.
Only three subjects (6 percent) were abstinent at
a 3-month followup.
The second classification of stimulus control is
hierarchical reduction. Flaxman evaluated self-
control programs with and without aversive con-
ditioning (hot, smoky air and rapid smoking) under
conditions of abrupt quitting immediately upon
entering treatment or 2 weeks later or gradual quit-
ting.e46-647 Sixty-four volunteers were involved in a
two-phase self-control treatment program. Each
subject was randomly assigned to either gradual
procedures, target quitting date, or immediate
cessation and to either aversive smoking or support
encouragement after quitting. Having a target quit-
ting date was significantly more effective than
gradual quitting. Delaying the quit date was more
effective than quitting immediately for women but
less so for men.
Rabkin et al. tried a stimulus control procedure
with 34 subjects as part of a group behavioral treat-
ment program 154 Strategies for changing smoking
behavior were used based on the premise that
smoking was a learned behavior in response to in-
ternal (thoughts and emotions) and external signals
or cues. Subjects were asked to keep detailed rec-
ords of each cigarette smoked (time, feelings, and
need). Specific strategies were discussed for avoid-
ing, changing, or eliminating the signals leading
to smoking, and subjects were advised to eliminate
the cigarettes of least need. Rewards, target dates,
85
TIMN 293415

1
io
and training in deep breathing and relaxation were
also part of the method. There were five sessions
over 3 weeks with quit day being the ninth day. A
6-month followup showed that 24 percent of the
subjects had stopped smoking.
In the study by Lowe et al., 40 subjects were
assigned to 1 of 3 conditions: cue extinction; self-
control, or a combination of the two.61g Cue extinc-
tion is a procedure designed to extinguish associa-
tions between desires for cigarettes and cues paired
with previous smoking. Cue extinction did not ap-
pear to be effective as the quit rate for this pro-
cedure at 6 months was 8 percent, while self-
control alone had a quit rate of 29 percent; the
combined group showed 27-percent success.
The third classification of stimulus control is
deprived response performance. The technique was
effectively used by Morrow et al. as a means of ac-
tualizing the subjects' responsibility in assuming
a direct role in the quitting process.B4$ For exam-
ple, 55 subjects were asked to select 1 chair in their
home for smoking purposes. This allowed the sub-
ject to practice smoking in the environment most
identified with smoking. Several other procedures
were used, including individual counseling, so it Is
difficult to determine the contribution of stimulus
control to the 46-percent quit rate at 6 months.
Several other investigators have utilized stimulus
control procedures along with other self-control
techniques. Colletti et al. reported 23-percent suc-
0
L
and provide followup information. Except In a few
programs, no formal contract is presented or agreed
upon. Many programs collect a small deposit that
is returned if the client attends treatment sessions
or submits followup data. A number of employers
have offered monetary incentives to employees who
either refrain from smoking at work or quit
altogether. These instances are not considered to
be contracting.
The purpose of contingency contracting is to ob-
viate the goals of the smoker while enhancing moti-
vation through commitment. Ziuo forms of these
contracts are monetary deposit systems and social
contracts with peers. The concept of social con-
tracts has not been tested with sufficient scientific
rigor. The practice of making public statements to
peers or colleagues regarding one's intention to quit
smoking, however, is not uncommon to most
smokers. It tends to be an accessible form of
motivation on which to base hopes of cessation.
Return of a money deposit is generally contingent
on abstinence but sometimes is tied to reduction
in the number of cigarettes smoked. Thus the
money deposit acts to reinforce cessation behavior.
Early studies by Elliott and Tighe652 and by
Winette53 demonstrated that refunding portions of
deposits to subjects for continued abstinence in-
fluenced long-term cessation. In Winett's study, a
contingent contract group (repayment tied to absti-
nence) achieved a success rate at 6 months double
-- -4r-. nnnfrarf drntln (.rin nP.r(:ent_
i

remained reduced after the contingency was with-
drawn.
Lando signed formal contracts with subjects con-
sisting of several elements. They pledged to forfeit
from 25 cents to $3 for every cigarette smoked.
These contracts were renewable at 1-month inter-
vals. Subjects also completed behavioral self-
contracts calling for specific rewards for abstinence
and punishments for smoking. In addition, subjects
contracted to undergo booster aversive treatment
following any smoking. This study, which was
reported earlier, included satiation and had a
remarkable 76-percent quit rate at 6 months.592 In
a different study by Lando in which the contract
consisted of returning a deposit to abstinent sub-
jects, the result was 25 percent at 6 months.g67
Paxton conducted two contracting studies in
Scotland in which subjects were provided with a
behavioral program. In the first study, a contingen-
cy contract group (N=33) was compared to a no-
contract group (N=27).657 Forty English pounds
were deposited and returned at the rate of 5 pounds
per week to subjects who were abstinent. Although
results were good (42 percent abstinent at 6
months), there was no difference between the con-
tract and no-contract groups. In the second study,
Paxton varied the rate and the time period at which
the deposit was returned to three groups but found
no difference in abstinence rates at followup.658
Paxton validated these results by analysis of urine.
From the studies reviewed, it appears that con-
tracting leads to some measure of success during
treatment or until the deposit is returned. Once the
contract has ended, many subjects regress because
maintenance is not provided. Use of contracting as
one aspect of a multicomponent program may con-
tribute to success, but as the primary treatment,
contingent contracting has limited application (see
table 20 for median quit rates).
Systematic Desensitization and
Relaxation
Desensitization was designed to strengthen
responses that are incompatible with smoking. The
investigators hypothesized that smoking behavior
is frequently cued to anxiety and that if the prior
and proximal stimuli leading to smoking were
desensitized, then smoking would diminish. Other
investigators suggested that subjects could be con-
ditioned to relax as an alternative to smoking. Still
others believed that reducing the stress generated
by quitting would help to create positive results.
The early use of desensitization techniques in
smoking control was summarized in the 1969
review41 and the 1977 review 42 Most of the early
studies did not conduct 6-month followups, but the
results they reported were disappointing. Two
studies that conducted 6-month followups reported
10-percent6-',9 and 19-percent suceess.66°
Elliott and Denney used systematic desensitiza-
tion along with seven other component proce-
dures.614 This combination achieved a good result,
but it would not be possible to assess the contribu-
tion of desensitization. In a hypnosis treatment pro-
gram, Powell used desensitization as a mainte-
nance technique; the results at 6 to 9 months were
17-percent success.309
Relaxation training has been offered by a variety
of programs, including voluntary and commercial
clinics and hypnotherapists.2s2s07.s12.s14 A number
of behavioral investigators have used relaxation
along with other treatment procedures. The combi-
nations in which relaxation was used include the
following: rapid smoking5'5578W4661662; rapid smok-
ing and self-control86; normal paced aversive smok-
ingw3; smoke holdingw4; covert sensitization598; con-
tingency contracting575; self-control615; stimulus
control154; self-monitoring and smoke aversiongg6;
and multicomponent programs.204,248.580,650.664
Results varied, and one cannot judge the efficacy of
relaxation from these studies. In one small trial in
which relaxation was the only treatment, Severson
et al. reported that none of the eight subjects quit
smoking.613 Hall and Hall have used relaxation train-
ing as one of the three components of their relapse
prevention program. They noted that although they
have no empirical evidence, they suspect that relaxa-
tion training adds little, and they are omitting it in
their current program.554
Controlled studies do not support desensitization
as a treatment for smoking. Although relaxation
seems to make sense as a helpful procedure, insofar
as nicotine has primarily stimulating effects, the
smoker seeking stimulation may not find relaxation
satisfying enough to replace smoking.
Restricted Environmental Stimulation
Therapy (REST)
This procedure derives its rationale from evidence
that a period of sensory deprivation leads to general-
ly increased persuadability and responsiveness to
external cues.619-665 The procedure facilitates open-
ness to new information and reduced defensiveness.
REST is an attitude change technique in which a
subject remains in a dark, soundproof chamber in
a bed for a long period, usually 24 hours. A monitor
is on duty during the entire treatment session and
has audio contact with the participant. In some con-
ditions, subjects periodically hear messages con-
cerning the dangers of cigarette smoking and
methods of controlling the urge for a cigarette. Less
than 24 hours of confinement is considered partial
REST. Restricted environmental stimulation therapy
is also called sensory deprivation.
TIMN 293417
87

Suedfeld and Ikard conducted several studies that
were described in the 1977 review.42 In one study
with 20 subjects who underwent 24 hours of sen-
sory deprivation and heard messages at 90-minute
intervals, 30 percent were abstinent at 1 year.92
Another group that had sensory deprivation but no
messages scored 24-percent success.
There has been little interest in sensory depriva-
tion as a smoking cessation treatment as evidenced
by only three studies reported after 1977 and only
a few before 1977. All studies except one involved
Suedfeld as an investigator. Best and Suedfeld
assigned 45 subjects to 3 conditions: REST, behav-
ioral self-management, or a combination of both
methods.666 REST and self-management had simi-
lar results at 1 year (21 and 27 percent), but when
combined, the quit rate increased to 53 percent.
Christensen and DiGlusto contrasted Suedfeld's
24-hour sensory deprivation treatment with 6-hour
and 12-hour treatments and a placebo condition of
24 hours of social isolation in which subjects could
read and listen to music.66' It turned out that the
social isolation treatment had the highest quit rate
at 9 months (N=16, 31 percent), while the 24-hour
sensory deprivation treatment had no quitters out
of 15 subjects. The 6-hour and 12-hour treatments
scored 20- and 24-percent success. This study does
not support Suedfeld's claims regarding the effec-
tiveness of REST.665 668
Suedfeld and Baker-Brown have reported a recent
REST study in which 74 subjects were divided into
4 conditions that used satiation and REST as
treatments.669 REST was compared to a placebo
condition consisting of 24 hours of recuperation dur-
ing which subjects were isolated and were able to
relax after satiation smoking treatment. REST was
combined with satiation and tried alone with a
demonstration of satiation. The placebo condition
came out the best at 1 year (28-percent success).
'Iivo active REST treatments scored 5 and 6 percent;
satiation with covert conditioning had a 5-percent
quit rate. This study does not support the value of
REST in smoking cessation.
Best and Suedfeld maintain that REST is cost-
effective because it calls for little expense and
minimal therapist contact'366; Suedfeld adds that the
procedure is safe and nonaversive.6155 REST, however,
requires a special chamber (room) and standby staff
for a full 24 hours. It appears to be impractical as
a procedure that will reach and cure many smokers.
Self-Control Packages
The 1969 review concluded that
too much should not be expected from any one
approach, no matter how ingenious, since no
single method can be counted on to produce
88
high rates of long term success. Most methods
achieve their maximal success at the end of the
treatment program but recidivism occurs
sharply during the next few months. Thus,
even if highly successful cessation methods
were devised, these techniques themselves
cannot be expected to maintain the burden of
keeping people off cigarettes once abstinence
is achieved.670
Early practitioners left the task of keeping people
off cigarettes to societal and environmental in-
fluences as little effort was devoted to maintenance
support. In recent years, investigators have paid at-
tention to maintenance by devising techniques
aimed at helping quitters to remain nonsmokers.
As we have seen throughout this review, many in-
vestigators combine several procedures in their
methods. Often there is no theoretical or even logical
reason for the combination. Sometimes, however,
the combinations aim at increasing motivation,
breaking the habit, and helping the client to refrain
from smoking. Some investigators have taken a
"cafeteria" approach by offering a multitude of pro-
cedures and leaving it to the clients to select the
techniques that suit them. Their thinking is that
since no single method can be counted on to help
all smokers quit, the combined approach ought to
produce better results. Lichtenstein and Danaher
have noted that different components are packaged
together not because they demonstrate individual
effectiveness but in the hope that combining pro-
cedures may yield a unique and more powerful pro-
duct 52
These combined methods have been labeled
"multicomponent" programs. Almost all multiple
programs include self-control procedures. Although
they differ widely, three types can be distinguished.
Each type can be further subdivided into programs
that include aversive smoking procedures and those
that do not. Simple programs are those that com-
bine a single procedure with self-control. Coping
strategy programs include as a major component
coping strategies, relapse prevention, abstinence
training, or anxiety management. Multiple pro-
grams combine three or more techniques. Some
programs could fall in two categories if they provided
coping strategies. Perhaps a miscellaneous category
should be added for the few programs that will not
fit into any of the three types.
Many multicomponent programs include smoke
aversion (rapid smoking or satiation) as a way of
breaking the habit and self-control to maintain non-
smoking. This combination appears to improve quit
rates over smoke aversion alone, but there have been
some exceptions.67 Best, Owen, and Trentadue
provided self-management training along with
either rapid smoking or satiation or both aversive
TIMN 293418

procedures.S7O The self-management program was
flexible and individualized. For each difficult smok-
ing situation, a coping strategy was planned.
Among the techniques suggested were relaxation,
deep breathing, behavioral rehearsal, covert con-
trol, contingency contracting, stimulus control, and
social support. The procedures were not proposed
as a cafeteria approach but were designed to fit
problem situations. The overall result with 60 sub-
jects was 47-percent success at 6 months.
Foxx and Brown combined nicotine fading with
self-management for an improved result,625 but
Beaver et al. got a poor result from nicotine fading
and anxiety management .632 The emphasis on ab-
stinence training has usually produced favorable
quit rates. Scott et a1.,638 Lando et al.,606 and
McGovern et al.637 got good results with brand
fading and abstinence training although Prue et al.
did not.631 Brown et al. had a good result with a
pilot program of nicotine fading and relapse preven-
tion, but they failed to replicate this result.634
Some of the very best results have been achieved
with multiple treatment programs headed by Hall,
Lando, and Powell. Hall and her colleagues have
developed a relapse prevention program that em-
phasizes the interacting role of coping strategies
and commitment in maintaining change in_addic-
tive disorders.672 It is worthwhile to examine their
model that includes
both behavioral and cognitive components. It
suggests that (a) both knowledge and perform-
ance of relapse prevention skills are needed to
maintain change; (b) continued commitment
is needed to motivate performance of coping
skills; and (c) commitment is a function of
perceived costs and benefits of the problem
behavior and change attempts s'3
The skills training treatment of Hall et al. had three
components: cue-produced relaxation training;
commitment enhancement by reviews of the costs
of smoking and the benefits of nonsmoking; and
relapse prevention skill training in which subjects
identified relapse situations and either role played
or rethought these situations.5BO Six of 14 treatment
sessions are devoted to relapse training. Hall et al.
combined aversive smoking with their relapse
prevention program for a result of 52 percent at 1
year.5eO A later replication scored only 28-percent
success.24$ Hall and Hall maintain that relapse
training is an effective technique that requires con-
siderable skill to implement effectively.554
Powell devised a program to include lectures,
stress management, negative smoking, relaxation,
snapping a rubberband, positive rewards, and self-
control.204 Results with Ford Motor Company em-
ployees for five groups ranged from 43- to 61-
percent success at 1 year (see pages 33 and 34).
Lando has made several contributions to the
development of self-control packages. He used
satiation, contractual management, and group sup-
port for his multiple program.592 The features of his
complex contract with subjects are detailed earlier.
There were six treatment and seven maintenance
sessions. Lando s multiple treatment resulted in a
quit rate of 76 percent at 6 months. Lando and
McCullough replicated this treatment package for
a 71-percent success rate.s94
Lando conducted two additional studies in at-
tempts to test the effects of satiation, fear appeals,
stimulus control, minimal and intensive contacts,
and maintenance procedures. He utilized the same
type of contract as described previously. Lando
labeled his treatments two-stage (aversion and
maintenance) and three-stage (preparation, aver-
sion, and maintenance). In the first study, two-stage
treatment came out better than three-stage treat-
ment.674 Subjects in the two-stage program bene-
fited from intensive contact. Stimulus control and
fear appeals did not add to effectiveness. The con-
dition with aversion, contracting, intensive contact,
and maintenance produced 46-percent success at
1 year. When stimulus control and fear appeals
were substituted for aversion, the quit rate was 19
percent. Lando and McGovern conducted a 3-year
followup of subjects and found that the 46-percent
success rate held up, although if continuous absti-
nence throughout the 3 years is considered, the
quit rate would be 33 percent.67-9
In the second study, Lando dismantled the treat-
ment stages into seven different combinations.gsl
Preparation, consisting of stimulus control and fear
appeals, was conducted in two sessions; satiation
consisted of six sessions; and maintenance was
provided in seven sessions. Those assigned to
maintenance participated in contracts. Although
the combined preparation, aversion, and main-
tenance condition came out best, there were no
significant differences between any of the
combinations.
Two other multiple treatment packages are
noteworthy. Elliott and Denney combined eight pro-
cedures: smoke aversion, covert sensitization,
systematic desensitization, relaxation, self-reward
and punishment, role playing, cognitive restructur-
ing, and behavioral rehearsa1.e14 The quit rate at 6
months (N = 20) was 45 percent compared to 17 per-
cent for 18 subjects who had either satiation or
rapid smoking alone. After systematic research,
Pomerleau et al. developed a package that did not
include smoke aversion.85O They provided a multi-
ple treatment to 100 subjects consisting of stimulus
control, covert conditioning, contingency manage-
ment, relaxation, and use of pocket timers. One-
third of the subjects were abstinent at 1 year.
TIMN 293419
89

As shown in table 21, the median quit rate for 17
multiple program trials with 1-year followups was
40 percent. liwo-thirds of these multiple program
trials had medians that reached 33 percent.
Table 21
SUMMARY OF FOLLOWUP QUIT RATES OF
30 MULTIPLE PROGRAM TRIALS
Reported 1973-1985
Percent
N Range Median 33%
At Least 6-Month Followup 13 18-52 32 38
At Least 1 Year Followup 17 6-76 40 65
Perri et al. interviewed 48 college students who
were either successful or unsuccessful in reducing
smoking on their own 13o The results indicated that
successful reducers used more techniques for
longer periods of time and used self-reinforcement
and problem-solving procedures more frequently
than did unsuccessful reducers. The investigators
concluded that self-control smoking reduction pro-
grams should be comprehensive, mulifaceted, and
long-term and should include self-reinforcement
and problem-solving procedures.
Some multicomponent programs prepare manu-
als that guide the subjects in their quitting program
and provide instructions in how to apply the self-
management procedures. In a review by Glasgow
and Rosen of behavioral treatment manuals, they
noted that studies on therapist-administered self-
control strategies suggest the potential superiority
of multicomponent behavioral approaches.676
Although some multiple programs have pro-
duced good results, Lichtenstein and Brown553 and
Glasgow99 caution that more is not always better.
1bo many procedures confuse subjects and make
it difficult to provide an integrated treatment. The
law of diminishing returns applies here as a point
is reached where additional treatment procedures
reduce compliance and in turn reduce effec-
tiveness. Lichtenstein and Brown defend their use
because, they say, "Multicomponent programs re-
main attractive because they can deal with the
multiple factors maintaining smoking as well as
with the considerable individual differences among
smokers."677
Comment on Self-Management
Zechniques
The combination of aversive and self-
management procedures has been suggested as
providing an optimal model for smoking cessation.
Smoke aversion procedures have been shown effec-
tive in producing short-term smoking withdrawal.
All aversive procedures, however, share an inherent
limitation that when applied to behavioral excesses,
90
if alternate responses are not available, the quitting
effort is likely to be temporary. Accordingly, self-
management techniques can be used to provide the
repertoire of nonsmoking responses necessary for
long-term maintenance of smoking cessation. It
should be noted that aversive procedures often re-
quire medical screening and that they may suffer
from low subject acceptance.
When used as the primary treatment, the self-
control techniques reviewed did not produce
favorable long-term results. For example, con-
tingency contracting appeared to result in short-
term success during the contract period, but when
the contract ended, many subjects returned to
smoking.
Nicotine fading, a relatively new (and safe) pro-
cedure, can be used to wean smokers from the nico-
tine addiction as long as it is backed up by relapse
prevention and maintenance support. It should be
noted that nicotine fading may be less effective
when used with smokers who consume low nico-
tine cigarettes. Very little work has been done to ex-
amine the mechanisms underlying the success of
nicotine fading. This procedure, when combined
with record keeping of nicotine intake, may involve
a large placebo component. The issue of compen-
satory increases in nicotine intake should be kept
in mind. FTC tar and nicotine values may be a poor
guideline to actual intake experienced by the
smoker. Future research should document actual
reductions in nicotine intake (serum or saliva
nicotine and cotinine levels) and explore factors
possibly associated with greater quit rates at
followup than immediately after treatment. (Could
there be discontent with lower nicotine brands?)
Some interesting work has been done with re-
lapse prevention and coping strategies. These tech-
niques help the new nonsmoker to handle difficult
smoking situations. More studies are needed to re-
fine relapse prevention procedures.
A number of multicomponent programs have
generated good results, but some programs have
combined too many techniques in one package.
The most successful programs have been those
with more treatment sessions, strong maintenance
components, and manuals that guide and instruct
the subject how to use the self-control procedures.
One more general issue that should be raised in
evaluating behavioral methods is the number of
treatment sessions or the sheer intensity of treat-
ment and how this impacts success. Do more ses-
sions generate better results? For example, Lando's
program tends to be among the most successful of
behavioral approaches, and it is also one of the
more intensive treatment programs, requiring
about 14 sessions. Number of sessions is also a
rough indicator of cost in terms of time and money
for both client and counselor.
TIMN 293420

Smoking is a complex habit causally related to
a variety of pharmacological, environmental,
cognitive, and affective factors. Psychological fac-
tors involved in the smoking habit are central to the
problems of smoking modification. The key factor
in assisting smokers to break the habit rests with
the maintenance phase rather than in the initial
treatment. Self-management of the smoking prob-
lem is valid because the smoker relies less on the
leader or therapist and more on himself or herself,
leading to a more lasting change because success
in quitting is self-attributed rather than credit be-
ing given to other sources.
91
TIMN 293421

4. WORKSITE SMOKING POLICIES AND CONTROL PROGRAMS
BACKGROUND
One of the positive developments in health pro-
motion over the last 8 years is the increase in smok-
ing control at the workplace. The.worksite offers an
excellent opportunity for implementation of
strategies that lead to cessation of smoking.
In 1983, a measure to restrict smoking at the
workplace was placed on the ballot in San Fran-
cisco. The ordinance gave nonsmokers power to
veto smoking in an office. Tbbacco interests set a
record for local campaign spending by contributing
more than $1.2 million to the unsuccessful effort
to defeat the ballot measure.878 The winning side
on the smoking initiative spent a total of $134,000.
Prior to the ballot measure, several large San
Francisco employers (e.g., Pacific Telephone and
Bank of America) had already developed policies
aimed at restricting smoking. Their plans were sup-
ported by a Pacific Telephone employee survey
(N=2,942) that found that 83 percent of the
nonsmokers and 53 percent of the smokers thought
that the company should be concerned about
workplace smoking.679 Sixty-five percent of the
smokers thought the company should offer a smok-
ing cessation program; 44 percent of the smokers
said they would attend such a program, and an ad-
ditional 30 percent were "not sure: "
A recent nationwide survey of 662 employers
showed that 36 percent of them have established
policies on employee smoking, and 2 percent said
they plan to introduce such restrictions within a
year.eBO An additional 21 percent of the private com-
panies and organizations surveyed said they have
smoking policies under consideration. The survey
was conducted by the Bureau of National Affairs
and the American Society for Personnel Adminis-
tration. The report concluded that workplace smok-
ing policies have continued to grow. Of the 239
companies with smoking policies, 85 percent said
they had been introduced within the past 5 years,
and 60 percent said their policies were less than
2 years old. Among the scores of major corpora-
tions with smoking policies that participated in the
survey were General Motors, Ford, Tbxas Instru-
ments, Aetna Life Insurance, Campbell Soup, Levi
Strauss, Boeing, Bank of America, Merck, Hewlett-
Packard, IBM, and Proctor & Gamble.
Local and state ordinances requiring workplace
smoking policies were the most common reason
cited by personnel administrators for implementing
restrictions. Seventeen jurisdictions have legislation
governing smoking in offices and other workplaces.
Zbvelve states have laws regulating smoking at
private workplaces. At least 73 California cities and
counties have ordinances that regulate smoking.
New smoking control laws passed locally are tough
and generally outlaw smoking in public places. An
example is the smoking control law enacted by
Nassau County, NY, which bans smoking at work-
places except in special areas. The reader is referred
to papers by Swingle.681 Fries,s82 Roemer,683 and
Eriksen684 for reviews of the legislative and legal
aspects of workplace smoking.
Employers have taken an interest in smoking
control because smoking employees generate extra
expenses due to their higher health care costs,
absenteeism, reduced performance, greater num-
ber of accidents, and excess premature deaths and
disability. Smoking increases ventilation and
maintenance costs. Smoking also disturbs the en-
vironment of nonsmokers as secondhand smoke is
irritating and may have adverse health effects.
Some employers are interested in health promotion
as it improves morale, reduces turnover, and results
in better employee-management relations. The
negative impacts of smoking and the extra costs to
employers will be outlined briefly. For a more
detailed overview of this material refer to the
sources cited.
Health Risks
Chapter 1 of this monograph discussed the
greater risk and excess mortality faced by smokers
compared to nonsmokers. The 1985 Surgeon
General's report presented a comprehensive review
of the interaction of cigarette smoking with occupa-
tional exposure in the production of cancer and
chronic lung disease.28 The report concluded that
for many workers, cigarette smoking is a greater
health risk than is any other factor in the workplace.
93
TIMN 293422

Smoking and occupational exposure can interact
synergistically to create more disease than the sum
of the separate exposures. Blue-collar workers are
more likely to be exposed to workplace agents,
which in combination with their higher smoking
rates, may place these workers at considerable risk
of cancer and chronic lung disease.
The National Institute for Occupational Safety
and Health recommended that the use or carrying
of tobacco products into the workplace be curtailed
in situations where employees may be exposed to
physical or chemical substances that can interact
with tobacco products.685 Additionally, curtailment
of the use of tobacco products in the workplace
should be combined by simultaneous control of
worker exposure to physical and chemical agents.
These recommendations were based on evidence
that indicated that smoking can act in combina-
tion with hazardous agents to produce or increase
the severity of a wide range of adverse health
effects.
Evidence is accumulating that secondhand
smoke impacts the health of nonsmokers.611B$92
The 1986 Surgeon General's Report on the Health
Consequences of Involuntary Smoking (not
available when this chapter was written)
documents that nonsmokers are placed at in-
creased risk for developing disease as the result of
exposure to environmental tobacco smoke. The
1986 report concludes that the separation of
smokers and nonsmokers within the same air
space may reduce, but does not eliminate, the ex-
posure of nonsmokers to environmental tobacco
smoke.
Eighty percent of the nonsmokers and 16 percent
of the smokers in the Pacific Telephone employee
survey reported being either always, frequently, or
occasionally bothered by smoking at work.679 Col-
lishaw et al. point out that tobacco smoke contains
over 50 known carcinogens and many toxic agents
and constitutes a health hazard for nonsmokers
regularly exposed at work.689 A significant conse-
quence of long-term exposure is decreased lung
function.B88689 Weber, investigating the acute ir-
ritating and annoying effects of environmental
tobacco smoke, reported that in the workplace, 30
to 70 percent of the indoor carbon monoxide,
nitrogen oxide, and particulate concentrations were
due to tobacco smoke; 25 to 40 percent of the
employees were disturbed or annoyed by smoke;
and 25 percent suffered from eye irritation at work.
In the Pacific Telephone survey, Eriksen reported
that 66 percent of nonsmokers who were bothered
by secondhand smoke reported eye irritation.684
Costs of Smoking
Luce and Schweitzer estimated that the eco-
nomic consequences of cigarette smoking in the
94
United States reached $27.5 billion in 1976.693
Their estimate considered three items: lost pro-
duction-$19.1 billion; direct health care costs-
$8.2 billion; and fire losses-$0.2 billion. The per
capita cost of illness related to smoking was cal-
culated to be $459. Using 1980 dollars, Kristein
estimated that the annual cost of cigarette smok-
ing is $47.5 billion.694 Eleven billion dollars is at-
tributed to excess medical expenses incurred by
smokers and $36.5 billion to early death, pre-
mature retirement, and losses due to absenteeism.
(The cost of illness to exposed nonsmokers is not
considered.)
Kristein estimated the annual costs of smoking
to the average employer as ranging from $336 to
$624 in 1980 dollars per average smoking
employee.894-696 Kristein broke down the $624 cost
to employers as follows: excess insurance costs-
$274; absenteeism- $80; reduced productivity-
$166; and involuntary smoker impact- $104. He
indicated that smokers average 33 to 45 percent
more absenteeism than do nonsmokers. The 1979
Surgeon General's report stated that smoking
employees use 50 percent more sick leave than do
nonsmokers,4 while an analysis of sick leave in a
state health department showed that smokers
used 23 percent more sick leave than did
nonsmokers.697
Weis estimated that the total cost of allowing
smoking at the workplace and employing smokers
is much higher, $4,611 per smoker per year.898 Us-
ing 1981 dollars, he cited eight cost sources:
absenteeism- $220; medical care-$230; morbid-
ity and early mortality-$765; insurance-$90; on-
the job time lost-$1,820; property damage and
depreciation-$500; maintenance-$500; and in-
voluntary smoking-$486. It should be noted that
Weis' estimates are higher than those of the other
economists.
Regardless of which cost figures are used, it is
clear that allowing smoking at the workplace is ex-
pensive to employers. Weis states that the business
reasons for adopting restrictive smoking policies
are compelling since health care expenses, which
are borne substantially by the employer, have
soared over the last few years.699 Also, labor and pro-
duction costs have increased, further exacerbating
the excess absenteeism, on-the job down time, and
maintenance burdens associated with workplace
smoking. The employed smoker also imposes a
much greater maintenance burden on the em-
ployer for cleaning, repairing, repainting, and
replacing furnishings and equipment.7O° Weis has
outlined the savings that could be effected by a
workplace smoking ban or a policy that restricts
hiring to nonsmokers.'ol
TIMN 293423

WORKPLACE ANTISMOKING
POLICIES
Results of Surveys on
Policies and Programs
In addition to the economic and health costs of
workplace smoking and its impact on productivity
and morale, "employers have a responsibility and,
in many cases, a legal duty to provide a safe work-
ing environment: '7O2 We get an indication of the
extent of company smoking policies and cessation
programs from 12 surveys that were conducted be-
tween 1977 and 1986. Seven of the surveys were
conducted prior to 1982, and five were done in 1982
or later. Selection criteria and response rates varied
among surveys. Several of the surveys were targeted
at the largest U.S. companies, while others included
medium-sized or small companies or public agen-
cies; one survey was confined to manufacturing
plants. Four were state surveys, and one was con-
fined to the insurance industry. Some of the surveys
inquired about smoking policies or restrictions,
while some asked about cessation programs. The
recent Bureau of National Affairs survey of 662
employers was noted earlier.680 In that survey, 36
percent of the companies reported that they had
smoking policies. A brief review of the highlights
of the other surveys follows.
In 1979, the National Interagency Council on
Smoking and Health surveyed 3,000 small,
medium, and large corporations regarding their
policies and programs on workplace smoking.703 A
30-percent response rate revealed that half the com-
panies had a policy restricting or prohibiting
workplace smoking. Fifteen percent indica.ted that
they had a health education or health promotion
program on smoking, and one-third were interested
in implementing such a program. Of the 124 com-
panies with smoking programs, 28 offered one-time
lectures, 40 used physician counseling, 41 used
other counseling, 70 provided how-to-quit
materials, and 13 had other types of programs.
The Washington Business Group on Health
studied the health promotion activities of its 160
member companies in 1978.704 Thirty-seven per-
cent of the companies responded with 56 percent
reporting that they had a smoking cessation
program.
The Dartnell Institute of Business Research con-
ducted surveys of company smoking policies in
1977 and 1980.7057O6 Dartnell found that 23 per-
cent of the 325 companies in the 1980 survey had
a policy covering smoking in the office. This was
a 7-percent decline from the 1977 survey. Com-
panies with antismoking campaigns also declined
from 11 percent in 1977 to 9 percent in 1980, while
those offering incentives to quit remained at 3
percent. Eighteen percent of the companies
restricted office smoking to certain designated
areas; 8 percent instituted special seating arrange-
ments for smokers and nonsmokers; and 5 percent
scheduled separate breaks for smokers and
nonsmokers.
A survey was sent to the Administrative Manage-
ment Society's Committee of 500 survey group on
the issue of smoking in the office.707 Responses
were received from 302 companies. Sixteen percent
of the firms had formulated an official policy re-
garding the rights of smokers and nonsmokers.
Most of the policies forbid smoking by employees
in certain designated office areas (most often the
public contact or reception area).
Bennett and Levy surveyed the smoking policies
and programs of 128 large companies in Massachu-
setts in 1978.'08 Eighty-four (66 percent) re-
sponded, and in one-third, medical personnel
actively discouraged smoking. Sixty-four percent
of the respondents had designated jobs or work
areas in which smoking was prohibited. Eight per-
cent of the employers provided counseling, and 12
percent provided smoking cessation programs for
those employees who desired to quit smoking. Of
the 10 companies with programs, 2 were one-time
lectures, 3 were run by the Seventh-day Adventists,
and 5 by SmokEnders; 8 programs were provided
after work, and employers partly paid for 3
programs.
Fielding and Breslow conducted a telephone in-
terview survey in 1981 of 511 California employers
with more than 100 employees to determine the ex-
tent of health promotion activities.7Og Eighty-three
percent of the employers were interviewed, and half
of these were small companies (fewer than 200
employees). Eleven percent of the employers had
smoking cessation programs, and another 10 per-
cent were planning such programs. Of the 35 cessa-
tion programs, 27 were conducted on'site, 21 were
run by company personnel, and 17 were offered on
a continual basis.
An occupational health services survey was con-
ducted in 1982 among South Carolina manufactur-
ing plants with 50 or more employees.71O Of 1,206
plants, 717 or 60 percent responded. The survey
asked about five health promotion and disease
prevention programs: alcohol and drug abuse,
smoking cessation, diet, stress, and physical fitness.
It was found that even in the larger industries, these
programs have little acceptance. Alcohol control
programs were the most widely available (21
plants); smoking was second in 7 plants, covering
12 percent of manufacturing employees. The
authors concluded that the national vogue for
health promotion and physical fitness was simply
not reflected in interest in services provided to
employees in South Carolina. Perhaps the lack of
95
TIMN 293424

medical and nursing services in these plants is
partly responsible for the scarcity of preventive pro-
grams since of the 717 plants, 108 had no arrange-
ments for medical or nursing services. Fourteen
plants had a full-time physician, 449 had a part-
time physician, and 32 had a physician on call; a
nurse was onsite in 24 other plants.
The Colorado Department of Health surveyed a
sample of Colorado employers in 1983 to determine
the extent of worksite health promotion and disease
prevention activities.711 The sample assessed both
public agencies and private businesses with 50 or
more employees. Only companies that expressed
an interest in health promotion were included in
the final sample (N=358); therefore, we cannot
estimate the extent of such programs among all
employers in the state. Interviews were completed
with 84 percent of the eligible companies. Smok-
ing information programs (e.g., speakers, materials,
and exhibits) were sponsored by 75 percent of the
companies, and 63 percent provided cessation ser-
vices (e.g., group instruction, individual counseling,
or referral to community resources).
Policies to control or eliminate smoking at the
worksite were reported more frequently by Col-
orado companies that had health promotion and
disease prevention programs than by companies
that did not have such programs. A higher percent-
age of private businesses than of public agencies
had policies to control or eliminate smoking.
The Center for Corporate Public Involvement of
the American health and life insurance industry
surveyed its members regarding smoking cessation
activities.7O2 Half of the insurance companies in the
center poll reported having conducted smoking
cessation programs for employees using a variety
of approaches: self-help literature; educational pro-
grams or clinics conducted by either outside ven-
dors or specially trained company personnel; and
in-house medical counseling. Over two-thirds of the
companies that had conducted quit-smoking pro-
grams had used one or more of the following
promotion strategies: 63 percent ran articles in
company publications; 44 percent used posters; 36
percent used bulletins; 31 percent distributed
brochures; 19 percent held meetings; 16 percent
showed films; 7 percent used payroll stuffers; and
19 percent used other promotions. Over half of the
companies that had conducted cessation programs
offered employees incentives to participate: 18 per-
cent partially subsidized costs; 10 percent totally
subsidized costs; 16 percent allowed time off for at-
tendance; and 13 percent offered financial incen-
tives for sustained nonsmoking.
The Human Resources Policy Corporation sent
its survey to large companies and fastest growing
companies. It showed that less than one-third have
a formal policy on smoking.712 Prevalence of
smoking policies varied widely by industry: 57 per-
cent of pharmaceutical companies have smoking
policies compared with only 11 percent of mining,
petroleum, and refining industries. Most policies
were instituted as safety measures around hazar-
dous materials. The majority of companies (70 per-
cent) encouraged employees to work out disagree-
ments among themselves. Most companies were
willing to provide ventilation or rearrange work
areas but would not segregate workers or build par-
titions to separate smokers from nonsmokers.
Examples of Company
Smoking Policies
Some companies have adopted restrictive smok-
ing policies in response to state or local regulations.
Prodded by the San Francisco ordinance, Wells
Fargo Bank and Pacific Bell established policies
restricting smoking in their offices throughout
California. Every Wells Fargo employee received a
memorandum prohibiting smoking near sensitive
equipment and in corridors, elevators, and con-
ference and training rooms. In common work areas,
managers were charged with working out arrange-
ments with the preference going to nonsmokers.
The Pacific Bell policy created some no-smoking
areas and banned smoking in other areas when a
local manager decided that an insoluble problem
existed.
Fielding reports that most commercial insurers
and Blue Cross-Blue Shield plans have severely
restricted smoking, especially in common areas
and meeting rooms.713 'Ibtal smoking bans have
been implemented by Northwestern National Life
of Minneapolis and Union Mutual of Portland, ME.
Some companies have adopted antismoking
policies in response to their own needs. For exam-
ple, in 1977, the Johns-Manville Corporation
banned smoking in its 14 plants in the United
States and Canada and announced it would no
longer hire smokers for its 8,000-person work force
in asbestos operations.714 The smoking ban was in-
stituted at two plants in 1976, at three more in
1977, and at the other nine plants in 1978. The
company took the following measures: individuals
who smoked could no longer be hired in asbestos-
using operations; literature explaining the smok-
ing, asbestos, and lung cancer relationship was
distributed to all supervisors and employees;
meetings to discuss the program were held between
representatives from the corporate headquarters,
local management, and the relevant union; a
presentation to provide the rationale for the pro-
gram was given to all employees by a physician
from the corporate health program; and smokers
were encouraged to participate in stop-smoking
seminars provided by a professional smoking
96 '
TIMN 293425

cessation organization. Following the stop-smoking
seminars, smoking was eliminated in all operations,
including cafeterias, locker rooms, offices, and the
work place.
A spot check of 15 employment agencies around
the country in 1982 indicated that hostility toward
smokers is building in executive offices.'i-9 Increas-
ingly, managers are requesting that agencies send
them nonsmokers. The job application for the
Seattle-based Radar Electric Inc. headlines a "Do
you smoke?" question.716 Those who answer "yes"
are told not to complete the application. Radar
president McPherson started the policy for his 100
employees in 1977 after a family tragedy related to
smoking.717
A small company (75 employees) in Sioux Falls,
SD, banned smoking when it began in the early
1960's.718 The Austad Company has a total ban on
smoking on the premises, and employees know
they will be fired if they violate this rule. Recently,
USG Acoustical Products told its 1,300 employees
in seven states to stop smoking or quit their jobs.
The company said the restriction is not a ban on
smoking but a ban on smokers. Another example
of a total ban on smoking is the policy of the
Alexandria, VA, fire department, which stopped
hiring firefighters who smoke.'ig The policy was
adopted because of the occupational risk posed by
smoke exposure. Not all restrictive smoking policies
are related to health, economics, or legislation. Pro-
1bc Inc., a west coast marketer of protective athletic
equipment, decided to ban smoking and refuse to
hire smokers after the president found the flower
beds full of cigarette butts.7i5
Recently, the U.S. General Services Administra-
tion (GSA) instituted an almost total ban on smok-
ing in the 6,800 buildings it owns or leases. The
proposal affects about half of the Government's 2.8
million civilian workers. The plan, which took ef-
fect in February 1987, banned smoking in general
office space, lobbies, hallways, restrooms, elevators,
libraries, and classrooms. Smoking is allowed in
private offices, but agency heads can ban smoking
in individual offices. The only smoking areas pro-
vided in the regulations are special areas of
cafeterias and around vending machines or canteen
areas.
Although the ban does not include the Depart-
ment of Defense and the Postal Service, it covers
employees who work in GSA buildings such as the
Pentagon. Unions representing Federal workers
have generally praised the regulations. The Depart-
ment of Defense also is engaged in a vigorous cam-
paign to discourage smoking, segregate smokers,
and limit smoking to specific areas. 'ib back up its
goal of making "nonsmoking the norm; ' the Army
prohibits smoking in all poorly ventilated spaces
on posts across the country, including auditoriums,
offices, and hospital areas, and in helicopters,
airplanes, and trucks. Supervisors may designate
smoking areas only where they have determined
that the secondhand smoke from tobacco products
can be sufficiently isolated to protect nonsmokers
from its effects. This restriction went into effect on
July 7, 1986, covering 781,000 Army personnel
plus 450,000 civilian employees.
The U.S. Navy issued a directive on July 25,
1986, limiting tobacco use among sailors. The rules
also apply to the Marines and civilian employees.
The directive prohibits smoking in closed areas
ashore but leaves it to commanders aboard ships
and aircraft to designate no-smoking areas. Unlike
the tougher Army policy, the Navy does not prohibit
smoking in all military vehicles, warships, and
planes.
Many Federal agencies have taken steps to curb
smoking in all work areas, and several have banned
smoking (e.g., Centers for Disease Control, Environ-
mental Protection Agency, Merit Systems Protec-
tion Board, and sections of the National Institutes
of Health). Congress and the Supreme Court have
their own smoking prohibitions.
The Group Health Cooperative of Puget Sound,
a group healthrplan, adopted a policy banning
smoking in its 35 facilities.720 The policy was in-
itiated by the cooperative membership, which
passed a resolution to reduce the proportion of
smokers among its 6,000 employees and 325,00
enrollees. The ban was phased in during three
stages over the period of 1 year. At the start, an ad-
visory group held open meetings at each facility.
Information about smoking and the policy was pro-
vided in the second stage along with promotion of
self-help materials and classes on smoking cessa-
tion, stress management, and weight control. The
prohibition took effect in April 1984 in all but one
facility. Inpatients may smoke only with a doctor's
prescription.
Rosenstock et al. assessed the effect of the pro-
hibition through a random sample of 687 employ-
ees 4 months after its implementation.7zO 'Iiwo-
thirds 'of the employees responded to the survey,
and 85 percent indicated that they approved of the
ban. Thirty-six percent of the smokers approved of
the ban, and two-thirds of them said that they
wished to quit smoking. Although 77 percent of the
67 smokers said that they knew about the cessa-
tion classes, only 2 of them attended a class. Three
ex-smokers reported that they quit smoking in
response to the ban. The authors concluded that
the smoking ban was implemented with little
disruption. They state that results of the survey
suggest that employer groups can introduce very
restrictive smoking policies without risking
employee unrest provided that the new policies are
introduced gradually, opportunity is provided for
97
TIMN 293426

dissidents to express their feelings, and the limita-
tions of employee influence are clearly communi-
cated.
Weis reports that although employers are general-
ly reluctant to discuss publicly their policies
against hiring smokers, many are deliberately
selecting nonsmokers when hiring, especially for
professional positions.721 A survey of managers in
the Seattle area showed that 53 percent were
already giving preference to nonsmoking appli-
cants. Weis points out that since the U.S. Supreme
Court has verified smoking as a legal criterion for
hiring, discrimination against smoking does not
violate equal opportunity statutes.
Four grievances were filed in different states
against the Johns-Manville policy of banning smok-
ing.722 Three were decided in favor of the company,
and in the fourth, the judge ruled that the company
must go through the collective bargaining process
to implement the ban. However, it was decided that
the company can unilaterally implement smoking
restrictions. This decision was upheld in an appeal
to the Federal court. Therefore, in the Texas plant
where the court decision occurred, Johns-Manville
adopted a smoking restriction rather than a ban.
A number of guides are available that offer pro-
cedures for implementing smoking policies and
programs. At the ACS National Conference on
Smoking OR Health, Keiihaber and Goldbeck dis-
cussed the barriers that interfere with the establish-
ment of company smoking policies and offered
recommendations for overcoming these barriers.722
The conference Work Group on Smoking Control
in the Workplace identified 34 barriers in 5 major
categories:723
(1) Employers' lack of knowledge of the health
and economic impact of smoking and oppor-
tunities for smoking control.
(2) Perceived conflicts in labor-management
relations.
(3) Program costs and lack of cost-effectiveness
information.
(4) Lack of evidence of smoking control pro-
gram effectiveness.
(5) Inadequate resources.
The work group adopted recommendations for
eliminating these barriers. As a result of the con-
ference, the ACS developed a Model Policy for
Smoking in the Workplace.724
The National Interagency Council on Smoking
and Health published a guide to start a company
smoking control program."5 The guide includes
examples of company smoking policies. ALA offers
two manuals to management and employees to
help them develop effective policies on smoking,
7hking Executive Action and Creating Your Com-
pany Pblicy.728 Three Canadian guides were made
98
available by the Ontario Provincial Government,727
the Manitoba Lung Association,728 and the 'Ibronto
Non-Smokers' Rights Association.729 Environmen-
tal Improvement Associates in New Jersey pro-
duced two separate guides to smoke-free work areas
for employees73O and management.'31
The most comprehensive guide to initiate a
worksite cessation program was produced by
Orleans and Pinney for the Center for Corporate
Public Involvement.702 Although directed at the in-
surance industry, the authors adopted the manual
for use by businesses and public agencies.732 The
guide contains the elements of an effective pro-
gram, implementation advice, evaluation pro-
cedures, and a model policy.
Three recent (1985) handbooks for implementing
worksite policies and programs have been offered
by the New Jersey Group Against Smoking Pollu-
tion,733 by the U.S. Office of Disease Prevention and
Health Promotion and the Office on Smoking and
Health,734 and by Weis and Miller.735 The New
Jersey group presents an outline for establishing
a smoking policy and includes a model policy. The
Federal Government guide explains the steps re-
quired to reduce worksite smoking. These steps de-
pend on many factors, including measures already
taken, special occupational hazards, employee at-
titudes, union contracts, and group willingness to
start a program. Successful smoking policies of
several large companies are described, and ex-
amples of businesses with successful smoking
cessation programs are provided. Weis and Miller
describe Weis' economic considerations regarding
workplace smoking and Miller's guidelines for
employers and employees who want to establish
tobacco-free air.
The elements of a comprehensive company
smoking policy include the following: rules and
restrictions about smoking (e.g., prohibited areas,
work areas, and common areas); an educational
program on smoking and health for employees and
their families; incentives for employees to quit
smoking; sponsorship of smoking cessation pro-
grams; and participation in community efforts to
control smoking. This last element of the proposed
policy is optional but indicates to employees that
the company is committed to smoking control. The
smoking policy should be formulated by manage-
ment and employees and should favor a smoke-free
environment.
The recommendations concerning a comprehen-
sive company smoking policy are offered without
considering the cost-effectiveness of such a com-
bined program versus its component parts. Each of
the five recommendations individually makes sense,
but we do not know enough presently to make con-
clusions about the optimal combination of strate-
gies. This would be a useful area for research.
TIMN 293427

It is difficult to summarize the surveys on smok-
ing policies as they differ so widely in sampling pro-
cedures, response rates, and findings. About one-
third of the companies appear to have policies on
smoking, but there were wide differences by in-
dustry. About 10 to 15 percent of the companies
reported that they had some type of cessation pro-
gram with the larger companies more likely to have
such a program. It should be kept in mind that
companies with smoking programs were more apt
to reply to the survey. It also should be noted that
because the Federal Government is the Nation's
largest employer, the action of the GSA could set
off similar bans in private firms.
Indications are that nonsmoking is being con-
sidered in hiring. Goerth states that the momen-
tum created by the courts, legislatures, public opin-
ion, and awareness of the economic impacts of
smoking contributes to the prediction that
nonsmoking eventually will become a requirement
of hiring, promotion, and continued employ-
ment.736 He points out that the courts have general-
ly accepted discriminatory practices if they have a
rational basis, and the basis for prohibiting smok-
ing is building. In view of the ordinances restric-
ting smoking in public places and the threat of
lawsuits from nonsmoking employees, legal liability
is becoming an increasing concern of employers.
Walsh reviewed corporate smoking policies and
found that some employers are adopting strategies
to change smoking behavior due to the growing
concern over company-borne health care costs and
to anticipate demands of nonsmokers.73' Fielding
notes that a good investment return may be at-
tained with well-organized and well-delivered
smoking cessation programs.738 In a recent edito-
rial, Fielding indicates that increasing reports of
worksite prohibitions on smoking suggest that a
national consensus is rapidly forming.713It should
be noted that there have been very few negative
reactions from smokers in the worksites in which
stringent smoking restrictions have been instituted.
We turn now to a review of programs intended to
change worksite smoking behavior.
WORKSITE SMOKING
INTERVENTION STRATEGIES
The workplace has been a neglected arena in
terms of both research into and practice of smok-
ing cessation.739 The training of occupational physi-
cians has in the past focused mainly on assuring
adequate standards of safety and the adoption of
appropriate procedures to prevent industrial
disease. It is hoped that the new generation of oc-
cupational physicians will turn their attention to
the reduction of major risk factors, including
smoking.
Another reason for the scarcity of worksite
prevention programs is that only 12 percent of all
companies with 500 or more workers employ 1 or
more physicians; 18 percent employ a physician
part-time.74O Company physicians devote less than
20 percent of their staff time to health education,
and company nurses spend less than 25 percent
of their time on health education. Only 58 percent
of the companies with 5,000 or more employees of-
fer any kind of health education. Among smaller
companies, the percentage offering health educa-
tion is even lower: 45 percent for companies with
1,000 to 2,499 employees and 15 percent for com-
panies with fewer than 1,000 employees.
At the National Conference on Health Promotion
Programs in Occupational Settings, seven health
promotion programs were recommended, includ-
ing smoking cessation.'41 Several authors discuss
the advantages and disadvantages of worksite
smoking cessation programs.741'42 The workplace
is an ideal setting in which to provide a variety of
approaches tailored to the needs of individual
smokers.739 Large numbers of smokers are avail-
able, ongoing programs are possible, and long-term
evaluation is feasible. For employees, the primary
potential advantages appear to be convenience,
reduced expenditure, and the opportunity to par-
ticipate with friends and coworkers. The potential
advantages to employers were discussed earlier
(e.g., cost savings from reduced health care costs,
absenteeism, and maintenance, increased produc-
tivity, and improved employee morale).
Glasgow and Klesges point out that potential
benefits do not occur automatically, and they may
be offset by potential disadvantages.742 Programs
may interfere with work, scheduled meetings may
not be convenient, smokers may feel coerced into
participating, unions may object to programs, and
employers may be burdened by program costs and
the time lost at work.
It should be noted that only a limited number of
worksite intervention programs have been evalu-
ated. Procedures for evaluation as outlined in
chapters 1 and 2 apply as well to worksite programs
(e.g., description of recruitment, study population,
and methodology, use of controls if possible, results
based on all subjects, assessment based on absti-
nence at 1 year, proper followup procedures, and
biochemical verification). Fielding lists three
characteristics of program reports interfering with
evaluation:743
Goals and objectives are not explicit.
Information is not available on which to assess
whether goals and objectives have been met.
An adequate evaluation scheme makes it dif-
ficult to assess whether changes observed can
be reasonably attributed to the health promo-
tion program.
99
TIMN 293428

Feldman suggests three types of questions to be
answered in an evaluation of health promotion pro-
grams.'44First, are employees participating? Sec-
ond, do employees like the program and think it is
useful, and does it meet their expectations? Third,
is the program effective compared to a control
group (e.g., waiting list and other nonintervention
sites).
In addition, worksite programs can be assessed
in other ways (e.g., morale, productivity, and cost).
Glasgow and Klesges discuss the criteria for
evaluating worksite programs under three general
headings: changes in smoking behavior, effects on
smoking and health-related variables for all
employees in the organization, and secondary ef-
fects of a program on nonhealth variables of con-
cern to employers.742 They state that most pro-
grams assess only one or two of these areas.
Danaher,75 Orleans and Shipley,746 Kiesges and
Glasgow,74' Glasgow and Klesges,'42 and Hallett'48
have provided reviews of worksite smoking inter-
vention programs. In the review of intervention
strategies that follows, three categories will be used:
educational campaigns, incentives for quitting, and
cessation programs. Employer policy restrictions
and prohibitions of smoking also may be con-
sidered an intervention strategy as they may lead
to changes in attitudes and behavior toward smok-
ing. These policies were discussed in the previous
section.
Educational Campaigns
Many employers sponsor antismoking educa-
tional programs using a variety of methods such
as publishing articles in company newspapers and
bulletins; distributing pamphlets and other
materials obtained from voluntary and public
health agencies; displaying posters; and holding
meetings where films are shown and talks are pro-
vided by a company doctor, nurse, or health
educator or an outside consultant. A few companies
offer antismoking education during routine health
screening examinations. Voluntary health organiza-
tions have developed special promotional materials
for use at the worksite. ACS and ALA provide con-
sultants who assist in designing worksite promo-
tions and help organize orientation meetings.
A few of the large companies that have sponsored
educational programs on smoking are IBM, Ford,
Johnson and Johnson, AT8t1; General Foods,
Campbell Soup, DuPont, Eastman Kodak, and
Boeing. State Farm Insurance Company performs
spirometry testing on employees; during this ex-
amination, smokers are advised to quit and offered
educational material.
Fielding mentions several smaller firms and in-
surance companies with educational programs on
100
smoking: Kimberly Clark (Neenah, WI), Blue
Cross/Blue Shield, Metropolitan Life Insurance, The
Travellers, and Massachusetts Mutual Life
Assurance.738 Safeco provides employees with a
self-assessment questionnaire and encourages
smoking cessation in its monthly newsletter. Tvo
Los Angeles firms-Mattel and 'Ibsco Corporation-
have special health enhancement programs in col-
laboration with the UCLA School of Public Health.
As described in a previous section, the Johns-
Manville Corporation ran an extensive smoking
education campaign prior to instituting a ban on
smoking.714 An educational campaign was con-
ducted among Tyler, TX, asbestos workers con-
sisting of information on the additional risks faced
by asbestos workers who smoke.714 The campaign
was presented during preemployment interviews,
in onsite programs, through posters, pamphlets,
and union and industrial publications, and in the
mass media. The Texas Division of the Dow
Chemical Company prefaced an incentive program
with an intensive educational campaign that
reached 97 percent of 7,200 affected employees and
many of their family members.746
A cancer education and screening program was
conducted among 19,000 Cannon Mills workers in
North Carolina?49 Lectures were presented on com-
pany time for all employees within each of the three
8-hour shifts. In addition to information on cancer,
the effects of smoking and various hints for stop-
ping smoking were provided.
The Cummins Engine Company joined with six
other firms in Columbus, OH, to offer an occupa-
tional health and disease prevention program to
employees.424 The service included a complete
physical examination annually and an antismoking
discussion aimed at encouraging smokers to quit.
Of 543 smokers, 22 percent were persuaded to stop
for 1 year. Further followup indicated that 13 per-
cent returned to smoking, however, reducing the
long-term quit rate to 19 percent. This appears to
be a good result for a smoking program limited to
one persuasive discussion and a physical
examination.
Companies that sponsor cessation clinics gener-
ally employ educational campaigns to motivate
employees to participate in the clinics. One exam-
ple is the program of Blue Cross/Blue Shield of
Indiana developed by the Health Promotion Service
of the American Health Foundation 17g The Health
Promotion Service focuses on smoking cessation
and reduction of weight, blood pressure, and
cholesterol levels. The first of four phases consists
of planning and education. Employees are moti-
vated to participate through an active campaign of
educational and promotional materials. Health
education is also carried out during the second
phase of screening. The last two phases consist of
intervention groups and maintenance.
TIMN 293429

There is a general lack of evaluation of the im-
pact of worksite smoking education campaigns.
Future research should determine whether educa-
tional campaigns translate into behavior change.
Incentives for Quitting
A number of small and a few large companies
have offered monetary incentives to employees for
giving up smoking. The incentives have varied from
direct cash payments to bonuses, chances for a raf-
fle, wagers, competitions, and the return of the fee
for a cessation clinic.
Articles in the Wall Street Journal,715'18a19
Business Week,'5O and local California news-
papers751'52 and a report in the 1977 review42 pro-
vide a dozen examples of incentive programs ini-
tiated prior to 1978 by small companies.
As early as 1967, the City Federal Savings & Loan
Association of Birmingham, AL, started paying
monthly dividends to nonsmokers. In 1977, the
company paid about $40,000 in $20 monthly pay-
ments to 166 of its 185 full-time employees.
Speedcall Corporation in Hayward, CA, a small
company with 36 employees, rewarded nonsmokers
$7 per week in extra pay. Employees were not
penalized if they chose to smoke. The program
started in 1976, was voluntary, and, operated on the
honor system. If employees who quit smoking
returned to smoking,they were eligible for the
bonus when they quit again. In 1977, Speedcall
paid out $10,000 in rewards. The company reduced
the number of smokers from 25 to 4 over a 2-year
period. Almost all employees approved of the pro-
gram. Absenteeism and illness were reduced, pro-
ductivity increased, and the company was offered
a 5-percent reduction in its employee health care
coverage as a result of the program. A followup of
the Speedcall program after 4 years showed that
only one-fifth of the employees reported smoking
in the worksite compared to two-thirds at the start
of the incentives.'42
Cyberteck Computer Products Inc. in Los
Angeles estimated that smoking cost the company
$675 per year per smoker in lost time. Its 140 U.S.
employees were offered $500 each to quit smoking
for a year. In 1978, 32 workers had collected.715 The
bonus at the Austad Company in Siuox Falls, SD,
was $100. Neon Electric Corp. in Houston banned
smoking and offered a raise of 50 cents per hour
to any employee who quit smoking for 6 months.
Norweco in Spokane, WA, paid nonsmokers $10 per
month, while Leslie Manufacturing and Supply
Company in Minneapolis paid ex-smokers $7 per
week.
Merle Norman Cosmetics (Los Angeles) paid each
of its 825 employees-smokers and nonsmokers
alike-a $40 annual cash bonus not to smoke at
their desk or on the production line.'gl Also forbid-
den was sneaking a smoke in the restroom. The
firm claimed that the $33,000 cost was made up
in company savings from reduced housekeeping
costs, lower absenteeism, and increased produc-
tivity.
The Flexcon Company, a specialty paper concern
in central Massachusetts, offered Its employees $30
a month to give up their cigarettes.'g2 During
1984-1985, the company put $30 gift certificates
into the paychecks of 49 employees who quit smok-
ing and 175 nonsmokers. It also gave $15 gift cer-
tificates to 59 employees who reduced their smok-
ing. It is estimated that the workers collected about
$96,000 during the 1-year program. The company
chairman started the program after he learned that
smoking was more hazardous to his workers'
health than were the chemicals they handle to
make laminated paper.
Westminster Business Systems Inc. in Lake Bluff,
IL, stopped hiring smokers in 1973 and offered a
$50 savings bond to smokers who quit for 1 year.
Aluminair Standard Glass Co. in Gallup, NM, paid
employees who quit smoking the amount they
would have spent on cigarettes. Pioneer Hi-Bred
International in Iowa paid $150 to employees who
stopped smoking for 1 year and $75 for remaining
off a second year. Analysis & Computer Systems
paid increasing monthly bonuses of $50 to $300
to smokers who quit.753
Some companies did not pay straight bonuses.
Bonnie Bell Cosmetics Co. in Lakewood, OH, paid
heavy smokers on its executive team up to $200 to
quit, but participants were required to donate two
times the bonus received to charity if they backslid.
In 1976, Intermatic Inc. in Spring Grove, IL,
opened a betting window to wager up to $100 with
its 800 employees that they could quit smoking.
Employees who refrained from smoking for 1 year
could double their money. At year's end, 25 win-
ners were paid $2,815, while 45 losers paid $1,105
to ACS.
The Texas Operating Division of the Dow
Chemical Company launched a 1-year lottery
aimed at smokers.745 Employees who quit received
one chance in a raffle of a boat and motor (worth
$2,400) for each month of nonsmoking. A second
lottery of a boat and motor was held for employees
who encouraged smokers to quit. For each month
of nonsmoking by the recruited ex-smokers, the
recruiter received one chance in the raffle. Absti-
nent employees also were offered bonuses of $1 per
week and a chance to win a $50 quarterly prize.
Almost one-fourth of the smokers (N=400) were
recruited, and three-fourths of them quit. Followup
data were not obtained, so we do not know the long-
term result of this effort.
TIMN 293430
101

An incentive program that provided a group
penalty was reported by Rosen and Lichtenstein.754
The Eugene-Springfield Ambulance Service in
Eugene, OR, with 31 employees, offered a $5
monthly bonus to any employee who did not smoke
during working hours. As an added incentive, the
accumulated bonuses for the year were matched
at Christmas time. Employees had the choice of
agreeing to participate in the program or not.
Group pressure was utilized to secure conformance
among the 12 participating smokers since all
bonuses during the month were voided if any of the
participating employees failed to abide by
nonsmoking rules. Four of the employees declined
to participate; they were allowed to smoke during
the workday but only in the company's garage.
Seven of the 12 smokers who participated in the
program were not smoking at work 2 months after
the program was initiated. The other five smokers
reduced their smoking significantly. Even the four
nonparticipating employees reduced their smoking
during the workday. One year later, four of the
employees who had previously smoked were still
abstinent. It was found that five other employees
who claimed that they were not smoking at work
actually were. There was hostility among employ-
ees who knew these workers were smoking and did
not wish to inform on them yet resented the viola-
tions. Still, the program was generally successful
and acceptable to employees due to its elements of
voluntary participation and positive reinforcement
for nonsmoking.
Some companies that sponsor smoking clinics
reinforce abstinence by paying bonuses to smokers
who quit and remain nonsmokers. For example,
Riviera Motors in Portland, OR, conducted a pro-
gram in 1978-1979 to help its employees quit smok-
ing.755 Employees attended a 5-day plan clinic at
a local hospital, and those who quit for 1 year
received a $200 reward and a chance in a lottery
for vacation trips. In addition to the clinics, the com-
pany provided low-calorie food, exercise classes,
and other amenities (detailed in the next section).
Of 55 participating employees, 17 went without
smoking for a year and collected the $200 bonus.
A monetary incentive is provided by the quit pro-
gram of the University of Alabama in Birm-
ingham.75B After 6 weeks of abstinence, the ex-
smoker receives $25 and at 6 months an additional
$25. Abstinence is verified by saliva thiocyanate.
Stachnik and Stoffelmayr described an elaborate
incentive program to support cessation groups at
three small companies in Michigan.757 The incen-
tives consisted of team competitions for not smok-
ing that produced around $100 for each team
member, a $50 bonus, and a chance to win $20 at
each group meeting. The investigators reported
very high quit rates, which will be detailed in the
next section.
102
Klesges, Vasey, and Glasgow described a smok-
ing control competition among four banks in North
Dakota.74''58 The four bank presidents challenged
,each other to a smoking reduction contest with
prizes going to both smokers and nonsmokers.
Each bank contributed $150 plus $10 per partici-
pant, and prizes were awarded to each bank with
the highest participation rate, the largest reduc-
tions in carbon monoxide levels at posttest, and the
best quit rate at the 6-month followup. Smokers
received time off to take part in a gradually paced
cessation and reduction smoking method.'g9 They
were encouraged to participate through buttons,
social support, and weekly feedback on how each
bank was doing posted in the bank lobby or lounge.
The participation rate at the four competing banks
was 88 percent; the participation rate at a savings
and loan association that received the gradually
paced program without competition was 53 per-
cent. At a 6-month followup, there were no dif-
ferences in cessation between the competing banks
(18 percent) and the savings and loan (14 per-
cent).742
Several worksite programs have tied the offer of
money to reduced carbon monoxide levels. Stitzer
and Bigelow offered 23 hospital employees (who
were regular smokers) money for reduced afternoon
breath CO levels.sss.7so Payment varied up to $12
per day and was inversely related to absolute CO
reading obtained. Contingent reinforcement pro-
moted CO and daytime cigarette reduction. The
amount of behavior change was related to the
amount of payment available. The average duration
of abstinence prior to the afternoon contact in-
creased from 62 to 319 minutes.'sl
In another hospital study, 18 employees were of-
fered $12 per day for 2 weeks if they totally
refrained from smoking.742 CO readings showed
that 11 of the 18 employees were abstinent
throughout the 2-week period and 5 continued
abstinence over a 3-week followup. In still another
study (N=60), reduction in CO levels was in-
fluenced by the amount of money rewarded.742
Another form of incentives involves payment of
all or part of the fee for participating in a cessation
program. Orleans and Pinney cite three exam-
ples.7O2 An insurance company pays half of the
$100 fee upon enrollment and the other half if the
employee is not smoking 6 months later. Another
company sells its employees the ALA self-help
manuals and returns the cost to those who suc-
ceed. Adolf Coors in Golden, CO, offers a cessation
program for $60; employees who quit are reim-
bursed $15 at the end of the course, $15 at 6
months, and $15 1 year later.
Several large companies have paid part of the fee
for cessation programs conducted by outside or-
ganizations, while some companies pay the entire
TIMN 293431

cost of in-house programs. The commercial
Smokeless Program was offered to employees of
General Motors at a corporate rate of $95. General
Motors absorbed 75 percent of the fee, making the
charge to the employee $23.75. Johns-Manville
paid part of the fee for the SmokEnder program.
If the worker remained abstinent from cigarettes for
6 months, the entire fee was reimbursed. The
Campbell Soup Company split the $50 fee paid to
the Center for Behavioral Medicine of the Univer-
sity of Pennsylvania to conduct cessation classes.
The Abraham Lincaln Memorial Hospital in
Lincoln, IL, offers employees the Smoke Stoppers
5-day program at a cost of $140. Employees are
reimbursed half of the cost after 6 months of
abstinence and the other half at 1 year of con-
tinuous nonsmoking. USG Acoustical Products,
with 10 plants in 7 states, gives employees the
choice of a company-sponsored clinic held on com-
pany time or reimbursement for programs recom-
mended by their physicians.
Shepard and Pearlman calculated the 1-year quit
rates for 15 incentive programs and found that the
quit rate for participants in ongoing incentive pro-
grams was 63 percent compared to 44 percent for
one-time incentive programs.753 They also reported
that two programs that involved the spouse had
higher quit rates than did programs that did not
involve the spouse.
Glasgow and Klesges point out that the major ad-
vantage of incentive programs is that they do not
require large amounts of therapist and participant
time.742 They state that the results of incentive
programs are very promising. If success rates for
incentive programs can be validated, they might
prove to be a cost-effective approach to smoking
control at the worksite. Glasgow and Klesges note
that almost all incentive programs have been con-
ducted in small worksites and suggest that system-
atic replications of findings in controlled investiga-
tions in larger companies are needed.
The apparent superiority of ongoing versus one-
time incentive programs should be emphasized.
Another attractive feature of incentive programs is
that they are inherently cost-effective (or at least
cost-contained) as they only cost employers money
if participants are successful in quitting. On the
cautionary side, it is important to stress the need
for biochemical validation of reports on smoking.
If the word gets out that an employee who is still
smoking "beat the system," the credibility of the
entire incentive program can be severely damaged.
The best payoff in terms of getting employees to
stop smoking would be to adopt a strict smoking
policy and offer cessation methods combined with
incentives to encourage employees to participate in
the methods and succeed in quitting.
Cessation Programs
Many private companies and public agencies of-
fer direct service health promotion programs to
employees. The most common areas covered are
fitness, alcoholism, accident prevention, weight
control, stress, hypertension, nutrition, and smok-
ing. Parkinson et al. provide examples of health pro-
motion programs in 17 corporations, some of which
are direct service programs.782 They offer guidelines
for initiating these services. A guide for smoking
programs is in the manual of the Center for Cor-
porate Public Involvement.73z
The surveys cited indicate that many large com-
panies have had cessation programs for employees,
but evaluations are not available. Some of these
companies are IBM, Pratt and Whitney, Xerox,
General Foods, Eastman Kodak, Quaker Oats, Con-
tinental Illinois, Kimberly Clark, Western Electric,
and TWA. Prepaid health plans have offered quit
programs to subscribers and employees. The pro-
gram of the Group Health Cooperative of Puget
Sound already has been cited.720 Another example
is the Kaiser-Permanente employee program in the
Oregon Region.763 Five smoking intervention pro-
grams were offered: the ALA self-help manuals, two
group approaches, a weekend marathon, and hyp-
nosis. The program goal was to reach one-half of
the smokers (about 780 smokers out of 3,000
employees).
Johnson and Johnson Corporation's Live for Life
is a comprehensive lifestyle change program in-
itiated in 1978.764 Core elements are a health screen
and lifestyle profile; a 3-hour lifestyle seminar; ac-
tion groups on smoking cessation, weight control,
exercise, stress management, yoga, personal power,
nutrition, and alcohol and drug abuse; and crea-
tion of a healthy environment (e.g., no-smoking
signs and nonsmoking areas). A random sample of
company employees who attended action groups
revealed that 80 to 90 percent found them helpful.
Evaluations of the program are being conducted.
The STAYWELL program was initiated by Con-
trol Data Corporation in 1979 for its 22,000
employees and their spouses in 14 U.S. cities.765
Emphasis is on long-term change in health
behavior facilitated by providing people with
awareness, skills, and a workplace environment
conducive to the initiation and maintenance of
positive lifestyle behaviors. Provided on company
time are orientation sessions for employees and
management and behavioral health screening and
health hazard appraisal. Offered on employee time
are behavior-oriented courses and support groups.
Programs focus on smoking cessation, weight con-
trol, fitness, stress management, and nutrition. The
program utilizes employee volunteers to modify as-
pects of the work environment. Employees at sites
where a smoking program was offered reported
103
TIMN 293432

that 58 percent had made "some changes" in their
smoking and 35 percent had made "substantial
changes." At control sites, 15 percent of the
employees had made "some changes" and 8 per-
cent "substantial changes." A long-term evaluation
of the program is in process.
Some multiple risk factor projects use workers as
subjects, but they are not really "worksite pro-
grams: " Rather, they are long-term clinical research
trials funded by public moneys. These projects were
selective in who they included in their study (e.g.,
some limited services to men or persons who were
at high risk of heart disase or respiratory illness).
The results for some of these projects are shown
in the comprehensive table (under Risk Factor
Intervention 'Ii ials) and will not be examined here.
7iwo dozen worksite cessation programs already
have been described in this volume according to the
method used; their followup quit rates are shown
in the comprehensive table. They also will be noted
here to bring together worksite programs in this
chapter. In this volume, cessation methods were
reviewed under 10 categories. Methods used by
worksite programs that were evaluated included all
but three categories (medication, acupuncture, and
mass media and community programs). Several
programs that offered treatment options provided
one result for all participants. The methods will be
reviewed under six categories with the number of
trials noted in parentheses: self-care (4); educa-
tional methods, clinics, and groups (19); nicotine
chewing gum (2); hypnosis (2); physician counsel-
ing (4); and behavioral methods (26). Nine of the
behavioral trials used cessation and reduction pro-
grams. There was one miscellaneous program with
five trials. Studies with more than one method were
classified in just one category. The discussion will
emphasize the programs with followup quit rates
of at least 6 months, but programs with shorter
followups also will be cited.
In all, there were 35 worksite programs with
followup results provided by 30 different investi-
gator teams. Tiwo teams did two studies each, and
one team did four studies. These 35 programs
generated 62 trials. Six of the studies were reported
between 1970 and 1977, 11 were reported between
1978 and 1982, and 18 were reported in 1983 or
later. Four programs were conducted in several
cities, and nine included more than one company.
Five programs were carried out among the Armed
Forces, and four were conducted at VA hospitals.
Eleven of the 35 programs had at least 1-year
followups, 2 had 9-month followups, 14 had
6-month followups, and 8 had less than 6-month
followups. In terms of trials, 21 had at least a 1-year
followup, and 26 had at least a 6-month followup.
Four programs that used cessation and reduction
methods validated their results by either CO or SCN
testing. Only seven other programs validated their
results by physiological measurements.
Table 22 provides the quit rates for the 62 trials
generated by the 35 programs, along with the
methods used, number of subjects, length of follow-
up, investigators, locations, and identity of the
worksite (where this information was available).
The programs that validated self-reports by physio-
logical measures are indicated. The results reported
for several studies were confusing and incomplete;
I had to calculate their results or rely on secondary
sources. In interpreting these followup results, the
same cautions apply, as noted previously, regarding
self-reports and followup procedures. Self-reported
abstinence rates may be inflated although non-
smoking during working hours might be diflicult for
a worker who has claimed to quit. Still, the worker
could smoke at home and refrain in the office.
Table 22
FOLLOWUP QUIT RATES OF WORKSITE CESSATION PROGRAMS
Reported 1974-1986
Nnmbez Quit
of Rate Follownp Investigators
Intervention Method Subjects (%) Period Location
Year of
Report Notes
Lectums, discussion, buddies, 81 30 6 Months Bauer 1978159 Bell Laboratories.
and videotapes (5 days) Murray Hill, NJ
Lectures, films, and counsel- 33 55 1 Year
ing (11 sessions and 4
followup sessions
Educational groups and 15 47 6 Months
lectures
Self-help modules (nine), 36 14
smoke holding, nicotine
fading, and self-control
Miller 1981152 Cummins Engine Company.
Columbus, Ohio CO validation.
1984150 VA Hospital. T1vo patients included
Dawley, Fleischer, in group. Six subjects who did not
and Dawley complete treatment were not
New Orleans, LA followed up.
6 Months Nepps
New Brunswick.
NJ
1982116 CO validation. Quit rate for 19
subjects starting second module
was 26 percent. Johnson &
Johnson Corporation.
104
TIlVIN 293433

Tabie 22 (continued)
lrnmber Quit
of Rate FbIIowap I(nvestigators Year of
Intervention Method Subjects (%) Period Location Report Notes
Five-Day Plan and six 118 27 1 Year Mossman
maintenance sessions Albuquerque. NM
Five-Day Plan 35 23 3 Months Seventh-day
Adventist Church.
Seattle, WA
SmokEnders 30 40 1 Year Kanzler, Jaffe, and
Zeidenberg
New York, NY
Groups, peer support, and 101
taped telephone messages (6
weeks)
Group counseling
Self-help
Control
Group meetings and self-help
manual
9 6 Months Grove, Reed, and
Miller,
Indianapolis, IN
218' 40 4 Months Flow
18 Corvallis, OR
5
54 15 3 Months Perrin, Tanant.
Moreton, and East
England
Four options of group sup- 179 35 1 Year Brennan
port: minimal intervention, New York. NY
self-quit telephone calls.
messages, or buddies
ALA-FFS manual and trouble 18 33 1 Year Bishop and Fisher
shooting for some and four Eastern Missouri
meetings for some
ALA-FFS manual and group 48 33
meetings
ALA-FFS manual and group 46 -7
meetings
Group meetings, iottery, no-
smoking contest, contracts,
and 20 meetings over 7
months
Health risk appraisal, health
education modules, and
meetings
Nicotine chewing gum,
clinic, and workbook
Clinic-3 treatments:
Full-19 sessions
Minimal contact-4 sessions
Self-help
Nicotine chewing gum
nr 91 6 Months Stachnik and
80 Stoffelmayr
85 Michigan
nr 53 5 Months Spilman, Goetz,
Schultz.
Bellingham, and
Johnson
Bedminster. NJ,
and Kansas City,
MO
243 20 1 Year Schlegel. Manske,
and Shannon
29 28 Canadian
25-38 military bases
17-29
7-10
161 11 1 Year Soul
At sea
1978158 Employee spouses in^luded.
Sandra Labs.
1980746 Boeing Aircraft. Result based on
27 subjects followed up was 30
percent.
19761118 New York Psychiatric Institute,
Columbia Presbyterian Medical
Center. and family members.
Tiventy subjects graduated.
1979175 American Health Foundation pro-
gram for Blue Cross/Blue Shield.
CO validation.
1980187 Doctoral dissertation.
1982768 Program conducted at two sites.
Laboratory of scientists and
engineers. Office of engineers and
clerks.
1983181 Metropolitan Life Insurance Com-
pany. All participants over 4-year
period combined in evaluation.
Success ranged from 29 to 40
percent.
1984170 EASE (Employer Assisted
Smoking Elimination).
1983757 Program conducted at three sites:
hospital service organization,
manufacturing company, and
bank.
1986767 AT&i' Communications. Par-
ticipants came from 690
randomly selected employees from
two sites.
1983249 Six-month program.
Results based on those choosing
abstinence as goal. 'li.venty-nine
percent represents result for three
treatments combined.
198425' British naval seamen serving on
H.MS. Hermes.
105
TIMN 293434

Thb1e 22 (continned)
Intervention Method
Hypnosis and group sessions
Wait-list control
Hypnosis
Group
Antismoking message during
physical examination
Physician advice
Individual counseling
Behavioral modification
Physician examination, advice,
and warning to quit
Physician warning during
examination
Behavioral counseling
Rapid smoking, warm smoky
air, and handling cigarette
litter
Rapid smoking and educa-
tional seminars (4 weeks)
Regular-paced aversive
smoking and self-control
Electric shock, rapid smoking.
and education (4 weeks)
Classes-behavioral method
Nicotine fading (8 sessions)
and Health education
Stress management
Social support
Brand fading, abstinence
training, feedbaek, and
public posting of carbon
monoxide levels
Wait-list controls
106
Number
of
Subjects Quit
Rate
(%)
Followup
Period
Investigators
Location
Year of
Report
35 31 3 Months Jeffrey. Jeffrey, 1985771
30 0 Greuling. and
48
19
6 Months Gentry
El Paso, TX
Frank, Umlauf,
1986770
15 20 Wonderlich, and
1,493
13
1-2 Years Ashkanazi
Columbia, MO
Pincherle and
1970"3
14
15
3 Months Wright
London. England
Meyer and
1974772
10 10 Henderson
12 9 Palo Alta CA
543 19 2 Years Richmond 1976424
361
4
11 Months Columbus, OH
Li. Coates, Kim,
1983415
215
8 and Ewart
Baltimore, MD
12 17 9 Months Dawley and 1977564
172
28
6 Months Sardenga
New Orleans. LA
Parker and
198157
26
20
6 Months Younggren
Tacoma. WA
Danaher
1980745
31
39
6 Months Dearbom. MI
Younggren and
197777'
36
25
6 Months Parker
Tacoma. WA
Pomerleau and
1980745
3 Months Pomerleau
Camden. NJ
Abrams. Pinto,
1985742
18 33 Monti. Jacobus,
18 27 Brown, and Elder
18 6 Providence, RI
18 33 9 Months Scott. Denier, and 1983636
10
0 Prue
Jackson. MS
Notes
William Beaumont Army Medical
Center. Military personnel and
dependents. Group had four
sessions.
University of Missouri-Columbia.
Business executives.
Thirty-six screened as high risk of
heart disease.
Varian Corporation.
Cummins Engine Company.
Shipyard workers.
CO validation.
VA hospital employees.
Clinic in military setting.
Ft. Lewis.
Danaher and Lichtenstein self-
help book used. Ford Motor
Company.
Subjects were soldiers at Ft.
Lewis.
Campbell Soup Company. Pro-
gram by Center for Behavioral
Medicine. University of
Pennsylvania.
CO validation. Program con-
ducted at two sites: medical
manufacturing company and
insurance carrier.
VA hospital nurses. Twenty-six
subjects but not all subjects car-
ried out treatment. CO validation.
Three-month treatment.
TIMN 293435

Zhble 22 (continued)
Intervention Method
Number
of
Subjects Quit
Rate
(%)
FoIIowup
Period
Investigators
Location
28 14 3 Months Sutton and Eiser
London, England
33 0
33 3 12-15
Months Sutton and Hallett
nr 0
nr 11
nr 11
nr 8 3-5 Months
nr 4
nr 3
nr 6
36 61 1 Year Powell
48 44 (Smokeless
46 43 Program)
51 45 Dearborn, MI
39 49
16 14 6 Months Kiesges, Vasey,
91 18 and Glasgow
Fargo. ND
12 25 6 Months Malott. Glasgow;
O'Neill, and
Klesges
12 17
6 Months Fargo. ND
Glasgow. Klesges,
- Godding. Vasey.
12 33 and O'Neill
13 0 Farga ND
11 0
13 25 6 Months Glasgow Klesges,
16 23 and O'Nelll
Fargo. ND
Year of
Report Notes
Fear videotape and quit-
smoking booklet
Control videotape and quit-
smoking booklet
Fear videotape and quit-
smoking booklet
Control videotape and quit-
smoking booklet
Fear videotape and quit-
smoking booklet
Control videotape and quit-
smoking booklet
Fear videotape and quit-
smoking booklet
Control videotape and quit-
smoking booklet
Fear videotape and quit-
smoking booklet
Control videotape and quit-
smoking booklet
Lectures, stress management,
negative smoking. relaxation,
snap rubberband. mainte-
nance meetings, positive
rewards, and self-control
Cessation/reduction program
Cessation/reduction program.
competition, and posted
feedback charts
Cessation/reduction (brand
fading and reduce number
of cigarettes per day)
Cessation/reduction and
partner support
Cessation/reduction
(7 meetings): -
Gradual reduction
Abrupt reduction
Gradual reduction and
feedback
Cessation/reduction program
Cessation/reduction program
and social support
Self-Care
The preference for self-care methods was
discussed earlier.47 'Ib accommodate this pref-
erence, companies have offered self-help guides,
particularly materials produced by ALA, ACS, and
NCL The ALA manuals and video program can be
adapted to the workplace. The American Heart
1984'80 Hard-hitting film from British
TV- Dying for a fag? Control
videotape was on alcohol, seat
belts, or political and commercial
aspects of smoking.
Programs conducted at five firms.
1984778 N,for last 4 firms for fear
videotape was 183; control
videotape was 224. All results
were validated by expired air CO.
1985204 Ford Motor Company. Results
based on subjects attending at
least two treatment sessions and
subjects who answered followups.
1986742- Savings and loan. Four banks. CO
758 and SCN validation.
1984775 'Iblephone company and medical
clinic. Subjects chose buddies. CO
validation.
1984774 Choice of abstinence or controlled
smoking. CO validation.
'181ephone company.
1985776 CO and SCN validation.
Zi.vo meetings. VA hospital, health
care service company, and savings
and loan bank.
Association (AHA) offers a multiple risk factor inter-
vention program designed for the workplace that
includes a module on smoking cessation. The NCI
self-help smoking cessation kit (Calling It Quits) is
contained in the AHA module. In 1983, 57 percent
of American insurance companies with smoking
cessation programs made self-help literature
107
TIMN 293436

available.702 Unfortunately, only a few worksite self-
help programs have been evaluated.
As part of a doctoral dissertation, Nepps
evaluated the Johnson and Johnson cessation pro-
gram consisting of nine self-help modules.l'e
Thirty-six white-collar workers were recruited for
the voluntary cost-free program. After an orienta-
tion, participants were given a manual of nine
modules that combined behavioral techniques (e.g.,
smoke holding, nicotine fading, and self-control).
The techniques were dispensed sequentially to par-
ticipants contingent upon completion of progress
reports. Only 19 of the 36 subjects returned for
module 2, and only 6 participants completed a119
modules. Based on all 36 participants, the quit rate
was 14 percent; for the 19 subjects who returned
for module 2, the quit rate was 26 percent. Par-
ticipants were given weekly carbon monoxide
assessments to corroborate self-reports and provide
feedback on progress.
Flow also did doctoral dissertation research on
a worksite self-help program comparing it to a
group method 187 Subjects (N=218) were random-
ized to the two treatments and a control. At a
4-month followup, group subjects showed 40-
percent success compared to 18-percent success for
self-help subjects.
Several worksite programs provide increasing
levels of support consisting of self-help, minimal
contact, and groups. Bishop and Fisher offer
employees at companies in Eastern Missouri three
procedures: self-help, self-help plus trouble
shooting, and a comprehensive group clinic"° The
ALA manuals are provided, and in the trouble
shooting condition, subjects are expected to attend
four meetings over a 6-week period. The com-
prehensive group format (nine meetings over 7
weeks) is based on the ALA clinic but modified for
the workplace. Unfortunately, the evaluations
available do not provide separate results for the
three procedures. At 1 company with 190 employ-
ees, 18 of 63 smokers entered the program; one-
third were abstinent at a 12-month followup. Two
trials of the comprehensive groups resulted in 33-
percent and 7-percent quit rates at 1 year.
Bishop and Fisher call their program EASE
(Employer Assisted Smoking Elimination). They
train employees to run the clinics. One feature of
the program is the formation of a steering commit-
tee at each site to promote the program. EASE was
begun at nine worksites during 1983-1984. A
number of other evaluations of this program are
under way.
Orleans and Pinney recommend three self-help
programs for the worksite provided by ALA, Con-
trol Data Corporation, and Orlean's self-help
book.702 The ALA self-help home video program (In
Control) and the manuals were described in the
108
self-care section. ALA assists in designing worksite
programs, including training, promotions,
followups, and evaluations.
The STAYWELL course of the Control Data Cor-
poration consists of two self-administered pro-
grams. The How to Quit Smoking Self-Study
Course provides a 6- to 8-week plan for quitting
smoking halfway through the course and then
covers skills helpful for maintenance. Three
telephone contacts with a STAYWELL consultant
are scheduled for each participant. The cost of the
course is $30. The second course, PLATO, is
computer-based. It also is 6 to 8 weeks of self-
instruction and includes aversive smoking instruc-
tions. The computer course, updated continually
based on a national analysis, costs $170. Control
Data Corporation offers consultation to companies
implementing smoking policies, promotions, or
programs. Orleans and Pinney reported that an
evaluation of the self-study course among 40 par-
ticipants returning a questionnaire indicated that
35 percent had quit smoking at the end of the pro-
gram. A long-term followup is under way.702
Orleans produced a self-help book through her
consulting firm.766 The workbook presents an
8-week quitting program that includes 4 weeks of
nicotine fading through brand switching. Users
complete a series of exercises and are helped to
develop skills needed for maintenance. Guidelines
are provided for family members on how to be sup-
portive. The price of the workbook varies from $15
to $25 depending on the volume of purchases and
whether telephone calls are included. Consultation
and training are offered to companies that intend
to implement programs or policies. An evaluation
of the guide is now under way.
Orleans and Pinney caution that self-help
materials should equip employees with quitting
skills and knowledge of the characteristics that
distinguish successful quitters.702 These attributes
include positive quitting motivations, effective quit-
ting skills, and meaningful social supports for quit-
ting and remaining off cigarettes.
Educational Methods, Clinics,
and Groups
As already noted, many companies offer educa-
tional or group programs on smoking, but only a
few have followup evaluation results. Three worksite
cessation programs with followup results were
made up of lectures, discussions, and answering
questions. At Bell Laboratories, the program lasted
5 days and included videotapes and pairing par-
ticipants as buddies lg3 The quit rate after 6 months
for 81 employees was 30 percent. The Cummins
Engine Company course ran 11 sessions with 4
followup sessions; films and counseling were
TIMN 293437

offered 152 A followup at 1 year (validated by CO
measurements) showed a quit rate of 55 percent for
33 participants. Fifteen employees of a VA hospital
in New Orleans attended a 10-session program; the
quit rate was 47 percent at 6 months.i5O
AT&T Communications initiated a comprehen-
sive health promotion program in 1982.767 Manage-
ment actively promoted risk factor assessment ef-
forts and health education modules on fitness,
reduction of backache, weight control, stress
management, smoking cessation, cholesterol re-
duction, cancer screening, nutrition, and personal
communication. Modules varied in length from 4
to 12 weeks. Full-time professional staff were
selected and trained to conduct the intervention
modules. These modules were offered three times
in 1983-84 and were subject to evaluation pro-
cedures.
The study group was given a health risk assess-
ment and offered the health education module. One
control group was given the health risk assessment,
while a second control group received nothing. The
study group consisted of employees from Kansas
City, MO, where they were randomly selected, and
Bedminster, NJ, where one entire work group was
selected. The group that received the health risk
assessment was randomly selected from five loca-
tions (Morris Plains, NJ; Atlanta,, GA; San Fran-
cisco, CA; White Plains, NY; and Oakton, VA). The
control group that received no intervention was ran-
domly selected from employees in Chicago and
New York City.
Quit rates for participants in the smoking cessa-
tion module were 90 percent at the end of the pro-
gram and 53 percent after 5 months compared
with a rate of 24 percent among the study group
participants as a whole. Further evaluation will, be
performed, including a cost-benefit analysis com-
paring program costs (including the costs of
employee participation on company time) with sav-
ings in medical care expenditures and in payments
to employees who are absent because of disabilities.
Overall, the health promotion program was found
to lower health risks and improve health-related
and job-related attitudes among the study group.
Tiwo worksites used the Five-Day Plan. At Sandra
Labs in Albuquerque, 118 employees and spouses
participated in the Five-Day Plan with 6
maintenance sessions added 158 At I year, 27 per-
cent were abstinent. The Seventh-day Adventist
Church conducted a Five-Day Plan at the Boeing
Aircraft Company for 35 employees. Only a
3-month followup was reported; 23 percent were
nonsmokers.745
AHF provided consultation and training to Blue
Cross/Blue Shield of Indiana to assist them in
establishing a group cessation program 175 Groups
met for 6 weeks during working hours. Features of
the program were peer support, development of in-
dividual strategies for quitting, and taped telephone
messages for maintenance. Of 101 employees who
attended the first meeting, only 33 completed the
course. Nine percent of those persons attending the
first meeting were abstinent at 6 months.
The Metropolitan Life Insurance Company spon-
sored a stop-smoking clinic that offered four options
to employees at no cost but on their own time le'
Two-thirds of the employees chose the 6-week (12
sessions) group support clinic; 17 percent chose the
4-week "cold turkey" group; a minimal interven-
tion program of 4 meetings over 3 months was
selected by 2 percent; and 13 percent chose the self-
quit program. Abstainers attended 20-minute
maintenance meetings and were offered support
through telephone calls, encouraging messages,
and buddies. Over a 4-year period (1979-1982), 179
employees entered the program. An overall evalua-
tion found that 35 percent had quit for 1 year.
Stachnik and Stoffelmeyer implemented a group
program with monetary incentives at three
worksites in Michigan-a bank, a hospital service
firm, and a manufacturing plant.757 Smokers
recruited through a promotional effort attended an
orientation meeting at which the incentives were
explained. Employees attended meetings for 7
months with quit day being at the end of the first
month. The incentives (which were noted earlier)
consisted of a no-smoking contest in which the
employee deposited $25 and the employer $75;
team members shared prizes and bonuses and lost
money for members who smoked. In addition, a lot-
tery of $20 was held at each meeting for abstinent
attendees. Participants signed contracts, mailed to
family members and friends, in which they pledged
not to smoke and agreed that staff could contact
anyone to check on their smoking status.
All meetings were held at the worksite and in-
volved some work time. Films, speakers, discussion,
and social support were features of the program.
Very high quit rates (80 to 91 percent) were reported
at 6 months. Although abstinence was not vali-
dated by biochemical testing, smoking status away
from work was checked regularly with friends and
relatives.
At an English worksite, Perrin et al. conducted
an employee program consisting of group meetings
with the use of a self-help manual.768 At 3 months,
15 percent of 54 subjects were abstinent. A(ong-
term followup was not reported.
Three commercial firms that train company per-
sonnel to operate their programs are Control Data
Corporation, the American Institute for Preventive
Medicine (Smokeless), and Smoke Stoppers.
SmokEnders has conducted cessation programs at
many private companies and public agencies. One
early worksite evaluation involved 9 staff members
109
TIMN 293438

of the New York State Psychiatric Institute and 21
employees of Columbia-Presbyterian Medical
Center or family members 198 Ziwo-thirds of the par-
ticipants "graduated," and 40 percent were absti-
nent at 1 year.
ACS and ALA offer group programs at the work-
place based on their national methods. They either
operate the program at the worksite or train com-
pany personnel to direct the program. Two
examples follow. The Seattle King County Depart-
ment of Public Health offers smoking cessation
classes for city and county employees.139 Classes of
10 sessions over 90 days are led by a public health
educator and occupational health nurse and are
based on the ACS FreshStart Program. The Dallas
city health department also offers a FreshStart pro-
gram for city employees four times a year.13s
Hansen and Harrup point out that group cessa-
tion programs, like those of ACS or SmokEnders,
have certain common deficiencies that should be
avoided at the worksite.769 These deficiencies are
that behavioral methods are oversimplified; formats
focus mainly on initial withdrawal rather than on
maintenance; the needs and problems of the in-
dividual are ignored; groups have too many
members; and a lecture format is used almost ex-
clusively, allowing minimal audience participation.
Nicotine Chewing Gum
Two Armed Forces clinics that used nicotine
chewing gum were evaluated. At 28 Canadian mili-
tary bases, 243 soldiers received either nicotine
gum or no gum plus 1 of 3 treatments: full (17 ses-
sions), minimal (4 sessions), or self-help.249 Of those
who received the gum, 20 percent succeeded in
quitting for a year; 29 percent of those who did not
receive gum stopped smoking. The 6-month pro-
gram included a 160-page workbook that provided
exercises and discussed coping strategies, self-
monitoring, problem solving, relaxation training,
and other techniques. Schlegel et al. reported that
40 percent of the participants read the workbook
and completed the exercises. Combining subjects
who received nicotine chewing gum and subjects
who did not, the three treatments had long-term
quit rates as follows: full-25 to 38 percent;
minimal-17 to 29 percent; and self-help-7 to 10
percent.742 The most intriguing finding of the
Schlegel et al. study of nicotine gum crossed with
the level of therapeutic contact was the "cross-over
interaction" effects observed for nicotine gum
under different amounts of therapist contact.
Soul provided nicotine chewing gum to sailors
aboard the H.M.S. Hermes. Out of 900 smokers, 161
entered the trial.251 Only 18 (11 percent) remained
abstinent for 1 year. The author, commenting on
the low quit rate, remarks that the population was
110
unselected, young, and healthy, had an unlimited
supply of cheap cigarettes, was subject to long
periods of boredom and rough weather at sea, and
received no psychological support.
Hypnosis
Hypnosis was used with employees at two
worksites. At the University of Missouri-Columbia,
63 employees were randomly assigned to either
hypnosis treatment or 4 group sessions.70 One-
third of the hypnosis subjects received two sessions
of hypnosis; one-third received four sessions of hyp-
nosis plus a booster 3 weeks later; and one-third
received two sessions of hypnosis plus self-
management training. Of the 48 hypnosis subjects,
18 percent were abstinent at 6 months. Of the 15
group subjects, 20 percent quit at 6 months.
At the William Beaumont Army Medical Center,
35 military personnel and dependents were treated
with hypnosis and attended 4 group sessions.71
The subjects were ordered to quit 48 hours after
entering the program. Fifteen minutes of hypnosis
was provided. The participants discussed problems
and received advice related to behavioral cessation
and maintenance strategies. At 3 months, 31 per-
cent had stopped smoking.
Physician Advice and Counseling
Four worksite studies have evaluated physician
counseling, but three of them are older studies. An
intervention program at the Varian Corporation
assigned employees screened as high risk of heart
disease to either physician advice or two other
treatments.72 Only a 3-month followup was con-
ducted, but the study indicated that physician ad-
vice did as well as individual counseling or
behavioral treatment.
Two studies of physician advice and warnings
about smoking during an employee physical ex-
amination showed that with minimal effort from 13
to 19 percent quit smoking and remained abstinent
for 2 years. One study was conducted in London
among 1,493 business executives,413 and the other
was conducted among 543 employees of the Cum-
mins Engine Company and 6 other firms in
Columbus, OH.424
Naval shipyard workers undergoing a screening
were randomly assigned to receive either a simple
warning about smoking or 3 to 5 minutes of be-
havioral counseling.415 Eight percent of the 215
smokers who received the counseling were absti-
nent at 11 months compared to 4 percent (N=361)
who received just the warning. These results were
validated by CO testing.
TIMN 293439

Behavioral Methods
Rapid smoking was used in three worksite
studies. Twelve VA hospital employees underwent
rapid smoking along with breathing warm smoky
air and handling cigarette litter.564 At 9 months, 17
percent were abstinent. The other two uses of rapid
smoking were 4-week clinics' in a military setting.
Electric shock was employed in the first clinic
(N=31), and 39 percent reported abstinence at 6
months.73 Rapid smoking with an educational
seminar administered to 172 soldiers showed a quit
rate of 28 percent at 6 months.5" Danaher reported
the use of regularly paced aversive smoking at the
Ford Motor Company.745 Danaher and Lichten-
stein's self-help book97 was used to teach self-
control skills to 26 employees. Six months later, 20
percent had stopped smoking.
VA nurses were offered a program of brand fading
to reduce the tar and nicotine content of cigarettes
smoked, abstinence training, feedback, and public
posting of carbon monoxide levels.e3s Ziwenty-six
nurses entered the study, but only 18 carried out
the treatment; one-third were nonsmokers at 9
months. Nicotine fading plus three different ad-
juncts were carried out at a medical manufactur-
ing company and an insurance carrier, but only a
3-month followup was reported.742 The results
varied from 6 to 33 percent for 54 subjects.
The Center for Behavioral Medicine of the Univer-
sity of Pennsylvania contracted to conduct classes
at the Campbell Soup Company.745 Pomerleau and
Pomerleau's self-help book98 was used to teach
behavioral skills. One-fourth of the 36 participants
were abstinent at 6 months.
The Smokeless System offered by a number of
companies and hospitals was described earlier.2o1
The 5-day multiple treatment program includes
numerous elements that are detailed in table 22.
The program attempts to teach the skills necessary
for eliminating cigarette urges. Five evaluations at
the Ford Motor Company showed average results of
48 percent at 6 months.zO4
Four studies of cessation/reduction have been
evaluated by the Glasgow and Klesges group at
worksites in Fargo, ND. All studies had 6-month
followups and validated their results by biochemi-
cal measurements. It should be noted that par-
ticipants in cessation/reduction interventions have
the choice of either quitting or reducing their smok-
ing. In cessation/reduction treatment, subjects
sequentially attempt to reduce the tar and nicotine
content of cigarettes smoked, the number of ciga-
rettes smoked, and the percentage of each cigarette
smoked. Generally, the format followed is five to
seven treatment sessions in which subjects meet
in small groups of two to six smokers over a period
of 6 to 8 weeks. Just after the midway point,
subjects are asked to decide if they wish to stop
smoking or to make further reductions.
In the first cessation/reduction study, 4 of 12
telephone company employees who were assigned
to gradual reduction stopped smoking compared
to no quitters for those assigned to abrupt reduc-
tion or to gradual reduction plus feedback of
nicotine intake.774 There were reductions in smok-
ing in all three conditions.
'livo studies that compared cessation/reductipn
to cessation/reduction plus support showed no dif-
ference in followup results. Partner support was
tested with choice of buddies among employees of
a telephone company and a medical clinic.775
Significant other social support was added to cessa-
tion/reduction for employees of a VA hospital,
health care service company, and savings and
loan.776 The results varied from 17 to 25 percent.
Support did not enhance treatment outcome. In the
partner support condition, subjects received a
30-page Partner's Controlled Smoking Manual
and were encouraged to keep in touch with their
buddies on a daily basis. A partner support manual
was also included in the significant other social
support treatment. The support persons attended
two group meetings, and an attempt was made to
individualize support procedures.
The fourth cessation/reduction study was con-
ducted among employees of four banks758 and in-
cluded competition (a smoking contest) and posted
feedback charts that indicated how each bank was
doing. Some of the details of the competition were
described in the incentives section. All participants
received the gradually paced cessation/reduction
program. Emphasis was on quitting smoking
rather than cutting down, and two of the prizes in
the competition were based on abstinence. Prizes
were awarded to both smokers and nonsmokers.
The employee participation rate was very high with
88 percent of the smokers entering the competition.
As a comparison condition, the gradual cessa-
tion/reduction program without the competition
was offered to employees of a savings and loan;
their participation rate was 53 percent. There were
no differences in quit rates between the competi-
tion and no-competition treatments. Bank employ-
ees (N=91) achieved 18-percent success compared
to 14 percent for the 16 savings and loan employees.
The higher participation rate for the competition
program resulted in a higher long-term cessation
rate for the banks compared to the savings and
loan.742
Hessol has criticized the competition study on
the grounds that the 6- month followup coincided
with the monetary incentives and therefore was not
a valid followup end point.777 She called for further
followups after the incentives ceased. Klesges and
Glasgow replied that they tied the largest group
TIMN 293440
111

prize to the 6-month followup, maintaining that a
wealth of data have indicated that group relapse
curves for smoking cessation are virtually complete
by a 3- to 6-month followup; they agree, however,
that a longer term followup is desirable.78 I believe
it is valid to tie incentive payments to followup
points as the nature of the incentive is to reward
continued abstinence. I agree with Hessol, however,
that further followups are necessary to test the
long-term value of the incentives. Numerous
studies reviewed in this volume show that relapse
does continue after 6 months and even after 1 year.
For example, in the Cummins Engine Company
study, 22 percent were abstinent at 1 year. A fur-
ther followup found that 13 percent of the quitters
relapsed, reducing the quit rate to 19 percent.424
Therefore, a 1-year followup is essential.
In the final study reviewed, Sutton et al. con-
ducted smoking programs at five firms in the
United Kingdom using motivational videotapes as
the main element in the intervention.79'8O The
program took place during worktime. Smokers who
agreed to participate watched either a fear
videotape or a control videotape in small groups
with random allocation of sessions to videotapes.
At the end of the 50-minute session, employees
were given a booklet about stopping smoking. The
fear videotape was a British television program
called Dying for a fag? It consists of an extended
interview with a heavy smoker who has lung
cancer. The controls viewed films about either
alcohol, seat belts, or the political and commercial
aspects of smoking.
The investigators have conducted studies in five
firms; results for varying followup periods are
shown in table 22. The number of employees who
participated in the latter 4 firms were 183 in the
fear videotape group and 224 in the controls. All
results have been validated by expired air carbon
monoxide measurement. Long-term results are
available for two trials. In one firm, 3 percent quit
in the fear videotape group compared to none of the
controls; in another firm, 11 percent of each group
quit. The authors report that more people who
viewed the fear videotape tried to stop smoking
than did those who viewed the control videos, but
they were unable to carry through to success."g
The authors assessed smokers who did not par-
ticipate and found significantly higher quit rates
among video viewers. This may be a general effect
from participating in the program but more likely
reflects a stronger motivation to quit on the part
of participants. The investigators are exploring the
possibility of supplementing the videotapes with a
brief course of treatment or the use of nicotine
chewing gum administered by the occupational
health staff.
112
A variability in results was observed in the Sutton
et al. study using the same intervention in different
worksites. Other investigators who have conducted
multiple studies or evaluated similar programs in
different companies (e.g., Bishop and Fisher and
Glasgow and Klesges) have reported fairly substan-
tial differences in success rates in different settings.
This suggests the potential importance of organiza-
tional characteristics.
This review of the 35 cessation programs con-
ducted at worksites indicates that a great variety
of methods have been used. Only a few programs
validated self-reports or used comparison condi-
tions. Many more programs have been offered, but
evaluation reports are not available. Orleans and
Shipley comment that findings
offer little guide to the industry wishing to in-
vest in an employee smoking cessation pro-
gram. Evaluations of worksite quitting services
have lacked experimental methods, clear defi-
nitions of independent variables and adequate
measurement of dependent variables.... Most
cessation treatments occurred after educa- "
tional campaigns and/or corporate pressures or
incentives had been introduced. Thus, it's im-
possible to judge effectiveness of the treatment
outside of this context781
Keeping in mind the above points, a few remarks
about worksite cessation results can be offered.
Several interventions had excellent quit rates, and
overall, it appears that worksite programs achieved
better results than did programs in the general
community. The programs with higher followup
success were more intensive: more sessions, ex-
tended treatment period, more procedures, and
problem solving. Minimal contact programs had
lower success rates. Even in minimal programs,
such as physician warnings, when slightly more
was added (e.g., brief counseling), results improved.
When both incentives and a cessation program
were offered, greater participation and higher quit
rates were achieved.
SUMMARY AND COMMENT
Surveys reveal that about one-third of U.S. com-
panies have established policies on employee smok-
ing. More companies are considering the adoption
of smoking policies. Of those companies with
policies, 85 percent have initiated their policies in
the last 5 years. Fielding points out that virtually
all policies to restrict smoking established before
1980 were adopted to avoid possible danger to pro-
ducts and equipment.713 He states that smoking
policies to protect the health of workers is a
phenomenon of the 1980's.
TIMN 293441

The U.S. Surgeon General has declared that ciga-
rette smoking represents a greater health threat to
most American workers than do workplace haz-
ards.26 In addition, cigarette smoking greatly in-
creases the threat to life already faced by workers
in hazardous industries. The 1985 Report on the
Health Consequences of Smoking also pointed out
that blue-collar workers are more at risk than are
white-collar workers because they smoke more and
are exposed to more disease-causing workplace
agents. The report stated that employers should be
obligated to provide a work environment that does
not promote smoking or interfere with cessation.
This chapter discussed the costs to the employer
of employee smoking in terms of lost productivity,
higher absenteeism, disability, and health care
costs, and other factors. Also influencing com-
panies to adopt restrictions on smoking are legisla-
tion, the threat of lawsuits, and other increasing
demands by nonsmokers for a smoke-free
workplace.
In a paper presented at the 5th World Conference
on Smoking and Health, Shimp told how she be-
came the plaintiff in a landmark case that helped
to establish tobacco smoke as an occupational
health hazard782 Shimp v. New Jersey Bell showed
the value of individual employee action and. helped
to form the basis for the growing numbers of civil
rulings, ordinances, and administrative law deci-
sions favoring the nonsmoker.783 Shimp points out
that there is a change of attitude among the general
public, which is reflected in the workplace and in
the courtroom. Shimp is the executive director of
Environmental Improvement Associates, of which
Luther 'Ibrry was a founding member. This
organization assists employees and management
to achieve a smoke-free environment. Their guides
were cited earlier.73o'31
In the first suit of its kind, a nonsmoking woman
in Fremont, CA, who left her job because of a
chronic smoke-related disease, sued the tobacco in-
dustry over her health problems.784 The lawsuit
charges that the tobacco companies exposed the
51-year-old Irene Parodi to "harmful and toxic
substances" that caused hyperactive airways
disease. About 50 wrongful deaths and personal in-
jury suits have been filed nationwide by smokers
against tobacco companies, but this is believed to
be the first suit pursued by a nonsmoker. Parodi
was working as a clerk with the U.S. Department
of Defense when she began suffering severe lung
and breathing problems. Parodi left her job on the
advice of her physician and received a $50,000 set-
tlement from the Department of Justice. The
Department of Labor granted her $1,000-a-month
claim for worker's compensation upon agreeing
that her disease was caused by smoke. The lawsuit
charges that five tobacco companies were negligent
and breached their warranties by selling products
that were "harmful and poisonous: '
Examples of smoking policies were enumerated.
Generally, smoking is restricted in common areas,
and the nonsmoker is favored in work areas. The
smoking bans of the Johns-Manville Corporation
and the Group Health Cooperative of Puget Sound
are noteworthy. Both organizations phased in their
policies by allowing a period of time to explain them
to all employees, holding meetings between
management and labor, and sponsoring cessation
programs for employees.
Actions of GSA and the Department of Defense
to restrict smoking affect over 3 million persons. As
shown by a Gallup Poll, employees are overwhelm-
ingly in favor of restrictions on smoking.785 Eighty-
five percent of nonsmokers and 62 percent of
smokers thought that smokers should not smoke
in the presence of nonsmokers.
Further support for smoking restrictions can be
ascertained from the San Francisco experience
where regulations required employers to adopt a
smoking policy that gave preference to non-
smokers. During the first 12 months of the regula-
tions, 124 complaints were processed, and only 1
citation was issued that was handled by a meeting
that lasted only several minutes.786 There were no
legal actions as a result of the ordinance. One city
inspector handled complaints and enforcement;
during the last 4 months of the first year, only one-
fifth of his time was spent on the program. The ease
with which the San Francisco ordinance regulating
smoking in the workplace was implemented and
maintained indicates its high acceptance by
employers and employees. Implementation and ac-
ceptance of workplace restrictions in other jurisdic-
tions present a fertile area for future research.
Some companies are refusing to hire smokers,
and many employers are giving preference to hire
nonsmokers. Fielding states that "prohibiting
worksite smoking sends an unambiguous signal to
current workers and to teenagers preparing to enter
the workforce that a smoking habit may limit
employment opportunities, affect job flexibility and
limit their ability to achieve personal economic ob-
jectives."787
Elements of a comprehensive employer smoking
policy were outlined on page 98. It should favor a
smoke-free environment and offer cessation pro-
grams to employees. At least two dozen guides to
establish worksite smoking policies are available
from Government, nonprofit, and voluntary agen-
cies. Several organizations have developed separate
guides for management and employees.
Many companies have provided educational an-
tismoking information by distributing literature
and through posters and articles in company
bulletins. Incentive programs are less frequent.
113
TjMN 293442

Although a few large companies have operated lot-
teries as rewards for nonsmoking, the most com-
mon incentives have been time off for attending a
cessation program or reimbursement of fees paid
for such programs. I have provided numerous ex-
amples of monetary incentives, but these were of-
fered primarily by small companies. Incentives ap-
peared to encourage the participation of employees
in quit attempts. Incentives are cost-effective as
they do not require extensive professional time.
They also do not provide the counseling, training,
and maintenance support needed by many quitters
to remain abstinent.
About 10 to 15 percent of companies have offered
smoking cessation programs. The most common
approaches have been educational, distribution of
self-help kits, physician advice during physical ex-
aminations, and group programs. Some companies
have devised their own format, but most model
their program after those sponsored by voluntary
health organizations. Many companies use outside
consultants or have their programs operated by out-
side agencies such as the cancer and lung associa-
tions, health departments, the Seventh-day Adven-
tist Church, SmokEnders, and Smokeless. Perhaps
a reason why so few in-house programs have been
offered is the lack of company medical, nursing,
psychology, and health education departments.
Most occupational physicians and nurses have had
little training in behavioral intervention strategies.
Many cessation programs have been aimed at
executives and white-collar workers. For example,
a high proportion of insurance and pharmaceutical
companies have had quit programs, while there
have been few programs in manufacturing plants.
Only a small number of worksite cessation pro-
grams have been evaluated. The results of 35 such
programs were presented in this chapter. Available
followup quit rates for programs at the workplace
appear to be higher than the rates for community
clinics. It appears that posttreatment quit rates for
worksite programs are not that impressive. If this
is the case, what factors may contribute to the
generally superior maintenance of worksite pro-
grams? As described elsewhere in this volume,
there is a need to evaluate worksite programs
systematically through a description of participants
and methods, careful followups that include all par-
ticipants, and biochemical verification of self-
reported smoking status. When possible, controls
and comparison groups should be Included in the
study design. The minimum followup period for
worksite programs should be 1 year.
Programs with three levels of contact should be
offered to workers. At the first level are self-help
manuals, physician or nurse advice and warnings,
or brief educational contacts. Examples of second
level programs are problem solving, educational
114
classes, counseling, or nicotine chewing gum with
modest support. At the final level are group sup-
port or multicomponent interventions. Advice
about weight control, coping with withdrawal
symptoms, and maintenance support are useful ad-
juncts to any method.
The review indicates that often when cessation
programs were offered, participation was low. When
incentives were offered along with interventions,
participation improved. Research is needed on
recruitment to find out -how to boost participation
rates. Research also is needed on methods directed
at blue-collar and minority workers and high-risk
smokers. Issues regarding the social norms con-
cerning smoking among all employees, what types
of employees participate in occupational smoking
control programs, and how to increase participation
deserve greater attention.
'IZvo studies showed that the failure of coworkers
and significant others to support the smoker's at-
tempts to quit probably reduced quit rates.
Sorensen et al. interviewed 447 smokers random-
ly selected from 10 Minnesota worksites about co-
worker support788; the findings suggest the impor-
tance of coworkers' explicit lack of support or
discouragement of quitting in cessation failures.
Coworker discouragement of success differed by
worksite and was related to the subject's dimin-
ished confidence in the ability to quit. Their find-
ings suggest that cessation programs need to ad-
dress ways for quitters to cope with coworker dis-
couragement of success and with social pressures
to smoke.
More research is needed on coworker support.
Research also should be considered on company,
management, and union support for cessation.
Nonsmokers should be enlisted in efforts to support
their coworkers' attempts to quit. Involvement of
dependents (and housemates) in worksite programs
makes good sense. Spouses who smoke increase
health care costs to employers and discourage quit
attempts on the part of the worker. Nonsmoking
spouses also have a role to play in a quit program.
The industrial setting provides access to more
than half the adult population.789 Locating cessa-
tion programs in an industrial setting maximizes
efficiency in terms of convenience, time, accessibil-
ity, surveillance, and followup.
Greater emphasis should be placed upon
organizational characteristics as they impact smok-
ing (and cessation) in the workplace. In particular,
research should explore the fit between such fac-
tors (e.g., size, type of employees and industry,
management styles, union-administration relation-
ships, and economic health of the company) and
the types of intervention attempted. The potential
interaction between company smoking policies and
cessation also should be examined.
TIMN 293443

We have learned that changing smoking behavior
is complex. Sorensen et al: s study of 10 worksites
found variations among worksites in norms and at-
titudes about smoking cessation788 This indicates
that each worksite may have to be approached in-
dividually in terms of recruitment, information and
materials provided, incentives, and cessation
methods.
The workplace offers a great potential for
reaching the bulk of the current smokers. If we are
to achieve significant reductions in the proportion
of the American people who smoke, a concerted ef-
fort should be made at the worksite. This requires
not only company policies on restricting smoking
and the promotion of intervention programs but
also the support of all the actors in the workplace-
employers, all levels of management, union
representatives, and the workers themselves. The
impetus can come from employers or employees,
but only the concerted effort of all parties will result
in nonsmoking dividends at the workplace.
TIMN 293444
115

5. LONG-TERM MAINTENANCE
As I have repeated throughout this volume, the
key to a successful cessation program is mainte-
nance support. The concluding comment in the
1977 review stated:
Once the smoker abstains, a myriad of forces
act upon the individual influencing him to
return to smoking. These forces include en-
vironmental, social, and internal forces, such
as mass media, smoking of peers, and stress.
... When the smoker breaks his habit he still
has to contend with the effects of his former
addiction. This is why maintenance is so im-
portant.7so
Almost any kind of treatment, including a con-
trol condition, generates some quitters. Initial suc-
cess rates as high as 80 to 100 percent have been
reported. However, during the f"irst 4 months, a high
number of successes become recidivists; and
during the next 8 months, other ex-smokers return
to smoking. As long-term followups have shown,
some people return to smoking even after 1 year.
We have learned that a 33-percent followup quit
rate in smoking cessation is good. Very few early
studies provided maintenance.41 In the mid-1970's,
more and more investigators began paying atten-
tion to maintenance, and some of them reported
improved success rates. Before turning to mainte-
nance strategies, a profile of continuing successes
and recidivists will be presented.
PROFILE OF CONTINUING
SUCCESSES AND RECIDIVISTS
With a few exceptions, early studies indicated
that success in giving up smoking was inversely
related,to the average daily amount smoked791,7s4
and directly related to age of starting smok-
ing.'g'.795 Success in smoking cessation was also
related to the spouse's smoking habits.792.'94,'96
Some studies related smoking friends to difficulty
of quitting,794 while other studies found no such
relationship.796 There is extensive literature on the
prediction of cessation and long-term maintenance.
A few representative studies are reviewed in this
chapter. The reader is referred to Kozlowski's in-
sightful review of psychosocial influences on cessa-
tion of smoking797 and to Smith's early review of
personality and smoking.798
Schwartz and Dubitzky analyzed profiles of suc-
cesses and recidivists who participated in the
Smoking Control Research Project (SCRP)"s '94
Of the 252 male treatment subjects, 33 percent ini-
tially stopped smoking, with the quit rate declin-
ing to 20 percent by the 4-month and 1-year follow-
ups. A cluster analysis reduced 101 variables to 10
meaningful and relatively independent "clusters:"
The 252 subjects were scored on the 5 most salient
clusters resulting in 12 profile types.
The first cluster selected was "personal adjust-
ment," or contentment, in such areas as work,
achievement, sex, and social situations. This was
the individual's expressed confidence, security, or
satisfaction with various aspects of his life-
important components of his psychological well-
being. The personal adjustment items were taken
from Andie Knutson's Personal Security Inven-
tory.'99 The second cluster combined chronic ill-
ness and anxiety, recent respiratory ailments, and
use of psychiatric care. Perceptions of smoking
made up the third cluster. Low scores on this
dimension signified belief in the health danger of
cigarettes. The fourth cluster related to the degree
to which smoking was internalized and included
the habitual and addictive dimensions suggested
by lbmkins.8O° "Smoking affect," the fifth cluster,
included Tomkins' concepts of negative and posi-
tive affect.
The 12 types were created without regard to out-
come in smoking cessation. Each type was then ex-
amined for success and recidivism. Four profile
types contained 60 percent of the continuing suc-
cesses but only 20 percent of the recidivists. These
types all had good adjustment, low illness and anx-
iety, and low chronic, habitual, and addictive smok-
ing scores. The type that contained a good success
rate throughout the study possessed all the
characteristics normally associated with high prob-
ability of success; besides having the motivation
and proper cognitive frame of mind, they were not
hindered by personal problems or an overwhelming
117
. TIMN 293445

need to smoke. The next three types, which con-
tained fewer successes, were characterized by
average adjustment, high chronic illness and anx-
iety, and high chronic, habitual, and addictive
smoking.
Although there were few similarities among
types high in recidivism, two kinds of recidivists
could be distinguished. The first showed poor per-
sonal adjustment, which may have accounted for
their return to smoking. The second kind of
recidivist showed good adjustment but scored high
in two of the three smoking factors. Thus some
were high in habitual and addictive smoking and
affect smoking but not perception of smoking
dangers; others were high in habitual and addic-
tive smoking and perception but not affect; and
some were high on affect and perception but not
habitual and addictive smoking.
When the remaining five clusters not used in the
typology were examined, "smoking environment"
(the smoking habits of the spouse and patterns of
smoking with friends) appeared to differentiate con-
tinuing successes and recidivists. Successes tended
to have smoking environment scores more con-
ducive to quitting. Moreover, once the subject had
stopped, the probability of continued abstinence
was greatly increased if there was less smoking on
the part of his friends and wife.
Successes as a group scored higher in personal
adjustment and lower in habitual and addictive
smoking and smoking affect. They also had a
somewhat lower incidence of chronic illness and
anxiety. In addition, successes had a more negative
perception of smoking than did recidivists. Similar
findings were reported by Pomerleau et al. who
found that smokers high in negative affect were
more likely to relapse.sso Powell and McCann's
study of abstainers and recidivists supported the
findings of the SCRP with respect to high craving
scores among recidivists.8O1
Pertinent here is the work of Shiffman on the
tobacco withdrawal syndrome which
is characterized by changes in the EEG and
cardiovascular function, by decrements in
psychomotor performance, and by weight
gain. Subjective symptoms of irritability, anx-
iety, inability to concentrate, and disturbances
of arousal are characteristic of tobacco users
in withdrawal, and intense craving for tobac-
co is universally reported.802
Shiffman states that withdrawal symptoms vary in
intensity and duration. He advises that interven-
tions that directly attack withdrawal symptoms
need to be developed and evaluated. Manipulation
of patients' expectations or attributions of
withdrawal symptoms, he suggests, might be one
way to reduce their severity and affect relapse.802
118
SCRP developed three other items to measure
previous experience with stopping smoking, ease
and success in stopping, and expectation of success
in giving up smoking. Perhaps related to their
favorable orientation toward cessation, continuing
successes had more often found it "easy" to quit
in previous attempts, compared to recidivists. In
regard to differences in expectation of future smok-
ing, relatively more successes than recidivists
thought that they would not be smoking in 1 year.
There seems to be a subgroup of persons who do
not consider quitting very difficult, who are confi-
dent that they can stop smoking, and who are, in
turn, most likely to succeed in an organized
withdrawal program-perhaps because they are
already on the verge of quitting.
The Multiple Risk Factor Intervention 'I]-ial
(MRFIT), using the same measures developed by
Schwartz and Dubitzky for SCRP, replicated the
findings of the earlier study with regard to personal
security,8O3.804 previous experience with stopping
smoking, ease and success in stopping, and expec-
tation of success in giving up smoking.803 Suc-
cesses (abstinent 2 years) achieved significantly
higher mean personal security scores than recidi-
vists. Stopping smoking prior to MFRIT significant-
ly related to outcome, with a higher proportion of
successes and recidivists than no changers having
stopped before. Forty percent of the recidivists
found their last cessation experience very difficult
compared to 17 percent of the successes.803 (In
SCRP, the percentages for this item were 44 for
recidivists and 26 for successes.) With successes
and recidivists combined in MRFIT, expectation of
success significantly separated those smokers who
stopped smoking by the end of treatment from
those who did not.803
Ockene et al. reported that successes at 2 years
experienced significantly less stress as measured
by environmental changes than did recidivists.803
Four-year data indicated that high stress combined
with low self-reliance significantly discriminated
between successes and failures.BO5 Mermelstein et
al. found in their study of stress and social support
that high perceived stress posttreatment was asso-
ciated with relapse but that pretreatment stress
had no predictive value.806 They also reported that
partner support during treatment enhanced
maintenance.
As with SCRP, social support and number of
cigarettes smoked at baseline significantly
discriminated between successes and recidivists in
MRFIT. Ockene et al. state that the results suggest
that it is possible to predict which participants in
a smoking control program will have problems with
cessation and maintenance of cessation and that
programs can target intervention toward specific in-
dividual needs.803
TININ 293446

Using 4-year MRFIT data, Benfari and Eaker
found that lighter smokers had a much higher quit
rate, accounting for 50 percent of the variance be-
tween groups.804 Their analysis showed that suc-
cesses emphasized personal responsibility, cited
gaining insight into how to change, developed ac-
tive coping skills, and were able to translate the
wish to quit into a decision to quit. Continuing
smokers, however, showed a profile reflective of
passive resignation and a tendency to focus on the
barriers to quitting.
Relapse Situations
In a study of relapse, Marlatt and Gordon found
that the majority of relapse situations involved
social pressure to smoke, with 43 percent of the
smokers relapsing in interpersonal situations 8O7
They indicated that causes for relapse fell into three
categories: social pressures, coping with negative
emotional states, and coping with interpersonal
conflict. The primary setting for smoking relapse
was the home (44 percent), followed by the work
environment (19 percent), restaurants and bars (13
percent), and parties (6 percent). The evening was
most often cited as the time of relapse. A single slip
often resulted in total recidivism. They concluded
that effective maintenance requires that the smoker
be taught cognitive recognition and behavior
analysis as well as coping responses to relapse
stimuli.
Lichtenstein and Mermelstein state that Marlatt's
model has not yet received empirical validation in
the smoking field.8O8 Several studies have failed to
support Marlatt's conclusions.533.534sos
Other investigators have reported smokers relaps-
ing frequently in social situations. Lichtenstein et
al. conducted interviews with relapsers with results
similar to those of Marlatt and Gordon. In 83 per-
cent of the relapse situations, other people were
present, and 62 percent of the time other people
were smoking.81O In 57 percent of the instances,
other people were the source of cigarettes; 11 per-
cent of cigarettes were requested, and 46 percent
were offered.
Shiffman interviewed 183 ex-smokers who called
a relapse-counseling telephone hotline for help with
actual or near lapses in abstinence.811 Most relapse
crises were associated with negative affects (anxi-
ety, anger, and depression). One-third of the crises,
however, were linked to positive feeling states and
frequently were precipitated by other smokers,
eating, and alcohol. Other people were present in
61 percent of the cases, and someone else was
smoking in 32 percent of the crises. Ex-smokers
who used coping responses more often were able
to refrain from smoking. Persons who had been
drinking alcohol were less likely to utilize
behavioral coping responses, and depression
diminished their effectiveness.812 Shiffman con-
cluded that cognitive coping responses, which are
less affected by these variables, may be critical com-
ponents of ex-smokers' coping repertoires. In a later
study, Shiffman analyzed the coping responses of
75 new callers to the hotline.813 The number of
coping responses had no effect, but combining
cognitive and behavioral responses enhanced
effectiveness.
Shiffman et al. presented an analytic classifica-
tion of relapse episodes based on a cluster
analysis.812-814 There were four main clusters:
social situations characterized by social drinking
and exposure to smoking; relaxation situations at
home, usually after a meal; work situations when
the ex-smoker is anxious; and upset situations oc-
curring when the ex-smoker is feeling anxious or
depressed while home alone. Shiffman concludes
that relapse is inevitable among people who fail to
cope in social situations.814 He states that relapse
is more likely in social and upset situations.
Shapiro interviewed 75 ex-smokers who called
the hotline in Rochester, NY, regarding situations
surrounding actual or near lapses in abstinence.510
At the time of the interview, 56 percent were
tempted to smoke and the remaining 44 percent
had slipped at some time. It was found that inter-
personal conflict and negative emotional states ac-
counted for more than two-thirds of all relapse
crises. Negative physical states and positive emo-
tional states played a minor role in precipitating
relapse. Negative affects (particularly anxiety,
anger, frustration, and depression) frequently were
found to be present in situations that preceded
relapse crises. Slips were more likely to occur when
subjects were away from home in a social situation.
'Ibmpted subjects were more likely to report cop-
ing than were subjects who slipped.
Schwartz and Dubitzky conducted personal in-
terviews with 12 continuing successful quitters, 12
recidivists, and 12 no-change subjects of SCRP to
gain insights into the quitting process.794815 Good
self-image, optimism, and a good feeling of self-
satisfaction characterized successes. These people
were socially outgoing, had good relationships
within the family, and responded positively to con-
cern about their smoking. They expressed con-
fidence in their self-control and rational behavior.
Since they accepted themselves realistically and
trusted others, they were not overly afraid of failure.
More willing to commit themselves to a goal, they
were more able to achieve the goal.
Typically, in the home situation of the recidivist,
the wife smoked and did not give her husband
much support in his quitting. Recidivists did not
emphasize the importance of smoking as a tension
reducer but spoke more often of the physical
TIMN 293447
119

gratification derived. It is important to note that
these men were able to stop smoking, if only tem-
porarily. Clearly, however, these subjects were
unable to maintain abstinence without continued
pressure-whether in the form of an organized pro-
giam, an environment that emphasized the health
dangers of cigarettes, or aid from their wives or
close associates. Without such outside supports, the
typical recidivist-who lacks the inner resources to
cope with the loss of cigarettes-has virtually
nothing to prevent him from resuming the habit'94
Ashenberg surveyed 94 clients of a smoking
cessation clinic after quitting to determine the rela-
tionship between daily stressors, coping strategies,
and recidivism.816 The results showed that recidi-
vists engaged in more coping strategies than did
abstainers during stressful episodes in which they
successfully resisted strong urges to smoke, sug-
gesting that recidivists did not evidence a general
coping skills deficit. Recidivists who relapsed under
stressful circumstances, however, reported engag-
ing in fewer coping strategies during relapse
episodes than in stressful situations not resulting
in relapse.
Based on her experience with SmokEnders,
Rogers pinpointed the following as causes of
recidivism: complacency, completion of the
pleasurable cycle, spite, weight gain, personal
trauma, loneliness, sleep disturbance, and use of
alcohol 817 She adds that when the new ex-smoker's
motivation is inadequate and his or her attitude is
negative, smoking is resumed. When the partici-
pant views not smoking as a new-found freedom
and an expression of self-mastery, he or she
withstands any discomforts and deals directly with
the problem without a cigarette.
MAINTENANCE STRATEGIES
Pechacek and Danaher view maintenance as a
gradual transition away from cessation. They state:
As withdrawal fears and problems are
diminished by the successful accomplishment
of the cessation strategies, the focus should be
shifted toward skill training to enhance the
participants' ability to cope with special prob-
lems identified during the preparation stage
or in using cessation strategies.818
Lichtenstein identified three maintenance
strategies: social support, coping skills, and
cognitive restructuring.819 It is worthwhile to sum-
marize Lichtenstein and Browri s excellent discus-
sion of these strategies.553 Social support is based
on a notion that a group or close companions can
provide enough support or influence to help the in-
dividual sustain the motivation to continue
nonsmoking. Coping skills are required to help the
120
new nonsmoker deal "with the discomfort involved
in depriving oneself of cigarettes, in developing
substitute responses that would replace smoking,
in learning to recognize and modify the cues" to
smoke, and "in altering the consequences of smok-
ing:'8210 Cognitive restructuring involves changing
attitudes and self-perceptions related to smoking
behavior.
Social Support
Support for nonsmoking can come from the
larger environment in the form of community at-
titudes toward smoking or from the immediate en-
vironment of the new nonsmoker. Williams and
Shor believe that to understand and control smok-
ing behavior it is important to focus primary atten-
tion on the social support system of smoking.s21
They state that the difficulty that smokers experi-
ence in quitting is, in part, due to a social system
that reinforces smoking behavior and thus works
against long-term abstinence. This system has
been challenged by the nonsmokers' rights move-
ment, which has resulted in "clean indoor" legisla-
tion, employer support for nonsmoking, and a
change in attitudes toward smoking. The recent in-
terest by employers in worksite policies and pro-
grams on smoking illustrates that a change has
taken place.
The immediate environment plays the crucial
role in supporting the ex-smoker. The support can
come from the family, friends, coworkers, and
health care professionals (e.g., physician, dental
hygienist, and dentist). Support also can come from
persons related to the cessation program (e.g.,
leader, group members, and buddies) or from other
ex-smokers. Self-help groups, such as Smokers An-
nonymous in the United States and Clubs for Ex-
Smokers in the United Kingdom,S22 have had
limited success in providing maintenance support.
Support From Family, Friends,
and Coworkers
Colletti and Brownell reviewed the influence of
social support on quitting smoking and concluded
that quitting smoking and remaining abstinent are
related to family and peer pressures.823
The relative impact of the behavior of the spouse,
family, and friends on ex-smokers' efforts to remain
abstinent were analyzed by Morgan in 80 subjects
in a 16-week quit-smoking program 824 Abstainers
reported higher frequency of friends' helping than
did recidivists, who noted a sharp increase in others
smoking in their presence or offering them
cigarettes.
Mermelstein et al. studied partner support for par-
ticipants of a smoking cessation program and found
TIMN 293448

that successful abstainers lived with more suppor-
tive spouses or partners than did subjects who
relapsed.825 Analysis of the data revealed two types
of helpful partners (cooperative and reinforcing
partners) and two unhelpful types (policing and
nagging or shunning partners). MermelsteiD et al.
replicated their finding that partner support aided
abstainers.w6 They suggest that smoking treatment
programs attempt to improve and strengthen not
only available social supports but also the in-
dividual's ability to use these supports.
McIntyre found that the smoking status of the
spouse was strongly related to continued
abstinence among 64 subjects who were randomly
assigned to spouse-involved or spouse-not-involved
treatments.828 Subjects in the spouse-involved treat-
ment attended sessions with their spouses, who
received instruction in supportive behavior.
Although differences were in the predicted direc-
tion, there were no significant differences due to
spouse training or quitting status. Posttreatment
helpfulness from partners was significantly related
to smoking status through a 6-month followup.
Coppotelli and Orleans provided further evidence
for the value of partner support in smoking cessa-
tion maintenance.827 In a prospective study of 125
newly abstinent married women, partner support
emerged as the primary predictor of continued
abstinence. Successful quitters significantly more
often than nonabstainers had partners who were
ex-smokers or partners who successfully quit with
them.
Schwartz and Dubitzky interviewed the wives of _
successful quitters and of recidivists in SCRP and
found that subjects married to nonsmokers were
more likely to be successful in the treatment pro-
gram than were those married to smokers.794 The
wife's attitudes toward smoking, however, did not
predict success in treatment. West et al. conducted
a 5-year followup of participants of the Roswell Park
Smoking Clinic and they reported that more in-
dividuals with wives who smoked were abstinent
than were those with nonsmoking wives.'96 Ex-
smokers were more likely than smokers to have a
milieu that was supportive of their stopping. In the
MRFIT project, those subjects with greater social
support were more likely to be abstinent than were
those with weaker social support 8°3
Buddies
Pairing of two or more clients as buddies to
telephone each other as a way of providing mutual
support has been used by many programs (e.g.,
Five-Day Plan). Janis and Hoffman assessed the ef-
fect of buddies on success.828 Subjects who were
assigned to a high-contact group (daily telephone
calls between partners) were more successful in
reducing their smoking than were those assigned
to a low-contact group. Rodrigues and Lichtenstein
failed in an attempt to replicate the high-contact
result 829 Karol and Richards assigned some of their
subjects to buddies and found that they did better
than did those without buddies, but the differences
were not significant.s3o
In a worksite program, Malott et al. added
coworker support (buddies) to a controlled
smoking-nicotine fading treatment program but
found no increment over the condition without
coworker support."5 Subjects chose their own bud-
dies and were encouraged to discuss their progress
daily. The last treatment session for both groups
focused on maintenance issues, such as relapse
situations. All subjects received self-monitoring
booklets and participated in a booster session 2
months after treatment ended.
It should be noted that buddy systems can repre-
sent something of a two-edged sword. If the buddy
resumes smoking, prospects for the other person's
success are adversely affected. Also, it may be dif-
ficult to continue a buddy system throughout the
crucial 4-month period after quitting when buddies
must maintain contact by telephone. In the work-
place, it might be possible to continue a buddy
system over an extended period of time. Contact
can be face-to-face if buddies are chosen who work
in the same department.
Followup Support
Another support tactic is continued contact be-
tween the program and the client via the telephone.
Generally the contact person is the leader, but
sometimes a clerical assistant or receptionist does
the calling. Commercial programs have used the
support tactic of continued contact with clients.
Lichtenstein and Brown cited five studies that
showed negative results in tests of continued
telephone contact with clients.553
Agne studied the effect of weekly, bimonthly, and
monthly maintenance telephone calls to 22 per-
sons who attended the ACS's quit clinic.s31 There
were no continuing successes in the monthly
group, two in the bimonthly group, and three in the
weekly group, but these differences were not signifi-
cant. Recidivism was associated with other
smokers in the home. Agne noted that telephone
followup appeared to add a humanizing element to
the program as 84 percent of the clients indicated
appreciation and benefits from the contact.
Shipley tested the effect of followup letters on per-
sons who participated in a cessation program.603 En-
couraging letters were sent to half of 44 subjects at
the rate of3 a week for 2 weeks, 2 for the next 4 weeks,
and 1 letter each for the following 6 weeks. The let-
ters had no major effect in promoting maintenance.
121
TIMN 293449

Colletti and Kopel studied three maintenance
procedures: modeling (attending sessions for new
treatment subjects), observing a new treatment
group, and self-monitoring and therapist telephone
contact.832 The therapist contact group had the best
quit rates at 2 years. Colletti and Supnich replicated
the therapist telephone calls as a maintenance
strategy with a good result at 6 months.8s3
Dubren's taped messages offering followup sup-
port to persons who had participated in a televised
cessation clinic,2O2 the ACS Quitline,508 and the
Rochester, NY, Freedom Line5ll (discussed on page
66), are novel approaches deserving greater
use.
Maintenance support also can come from the
program, therapist, physician, or leader in the form
of followup meetings after treatment has ended.
Many withdrawal clinics and commercial programs
schedule regular followup sessions. Unfortunately,
attendance is not good at followup meetings.
Clients who are still smoking do not want to face
the leader, and clients who are not smoking think
that they do not need to attend more sessions.
Some clients may attend one or two maintenance
sessions but find them boring.
Group programs should schedule followup ses-
sions that are brief, interesting, and innovative so
that clients will want to attend. It is best if the ses-
sions are unstructured to allow for questions and
discussion. Followup meetings can be potluck af-
fairs or may be scheduled at a restaurant. The im-
portant aspect of the followup is contact between
the client and the leader so that problems can be
addressed and clients can know that someone is
there to support their continued abstinence. In a
group setting, some clients may be reluctant to
discuss problems that they are facing; but someone
else may raise that issue, and the discussion will
help both clients.
Physicians who advise patients to quit should
find out if the patient is willing to try to stop smok-
ing. If the answer is affirmative, followup meetings
are essential to support that effort and provide
answers to problems. Physicians who prescribe
Nicorette likewise should schedule followup
meetings.
Part of the reason that some intervention meth-
ods do not have better results is that followup sup-
port is not provided. Any number of methods can
help people to stop smoking-self-help manuals,
rapid smoking, and individual or group therapy, to
name a few-but to keep them from returning to
smoking, support and attention to problems are
critical. Booster sessions for rapid smoking have
been tried as a maintenance procedure, but
Lichtenstein and Brown report negative results.sss
122
Other Support Measures
Results for programs with group support varied
widely with quit rates better than 33 percent re-
ported for two-thirds of the group trials with 1-year
followups. Direct tests of the influence of group sup-
port on the maintenance of nonsmoking based on
three doctoral dissertations yielded negative re-
sults.553
Etringer et al. tested the effect of group
cohesiveness on success in cessation.638 Enriched
cohesiveness was more successful than was stan-
dard cohesiveness over the short term. Substantial
relapse, however, occurred in both treatments, in-
dicating that the influence of cohesion on the
maintenance of nonsmoking has yet to be demon-
strated. Hamilton and Bornstein found that adding
social support (buddies) and paraprofessional train-
ing to a multicomponent program enhanced suc-
cess rates.s64
As a reinforcement method, contingency con-
tracting appears to maintain nonsmoking over the
short run. Perhaps if the contract were extended in-
to the posttreatment period and involved close fam-
ily members or friends, it could be used as a
maintenance technique. Bonuses at the workplace
have shown some success in maintaining non-
smoking. Lando has used self-rewards as a
maintenance technique.674 Feeding back improved
lung function also has been used as a reinforce-
ment tool.
Coping Skills
Lichtenstein and Brown reviewed the literature
concerning coping skills up to 1980 553 They cite
a number of studies that yielded good results using
coping skills or self-management training. My
review found differences between some programs
offering self-management procedures and those of-
fering coping skills, relapse management training,
or abstinence training. For example, Hall et al. used
rapid smoking along with a relapse prevention pro-
gram that included both behavioral and cognitive
components.58O They suggest that both knowledge
and performance of relapse prevention skills are
needed to maintain change. Their coping skills ad-
dress both withdrawal symptoms and situational
factors related to relapse (skills training for high-
risk situations). They attempted to individualize
techniques. To facilitate continued commitment,
the program included physiological feedback to in-
crease the perceived costs of smoking and the
benefits of change. Two trials of these procedures
resulted in quit rates at 1 year of 52 percent in the
first trialsaO and 28 percent in the second.248
Another example is the relapse prevention pro-
gram devised by Brown and LichtensteinB33 based
TIMN 293450

on strategies suggested by Marlatt and Gordon 8O7
It consisted of five components: identification of
high-risk situations, coping rehearsal, avoidance of
the abstinence violation effect, lifestyle balance,
and self-rewards. They reported two trials of this
program in combination with nicotine fading:
46-percent success at 6 months in the first trial, but
just 19-percent abstinence at 1 year in the
second.634
Lando has experimented with various combina-
tions of preparation, aversion, and maintenance
with mixed results.eg1-g'4 He reports a trend favor-
ing a two-stage program of aversion and main-
tenance over a more elaborate three-stage program
incorporating preparation as well 552
Cognitive Approaches
Effective treatment procedures, Marlatt and
Gordon state, include cognitive recognition and
behavioral training in coping with abstinence viola-
tion and self-efficacy factors.807 Abstinence viola-
tion refers to a slip by a quitter that then results
in "full blown" backsliding. They caution that ef-
fective maintenance calls for minimizing the im-
pact of slips as a way of coping with abstinence
violation.
Attribution theory is discussed by Lichtenstein
and Brown.553 They cite several studies that sup-
port the theory that behavior change that is self-
attributed is more durable than is change at-
tributed to external factors. In their study of
maintenance strategies, Colletti and Kopel found a
strong relationship between self-attribution and
long-term success in smoking control.832
Bandura has postulated that the individual's ex-
pectation of success in behavior change can deter-
mine whether that success will be achieved.834 Ex-
pectations influence whether coping behavior will
be initiated, as well as the strength and duration
of that effort. As noted earlier, expectation of suc-
cess was related to maintenance of abstinence by
subjects of SCRP794 and MRFIT.803
Self-efficacy was shown to have good internal
consistency in a study of smoking cessation
maintenance by DiClemente.835 Sixty-three sub-
jects who underwent one of three treatments were
assessed at a 5-month followup. Maintainers did not
differ from recidivists on any demographic or smok-
ing history variables. Maintainers, however, did
show significantly higher self-efficacy scores than
did recidivists.
Owen and colleagues in Adelaide, Australia,
studied recidivism among 46 subjects who
achieved abstinence.836 At an 8-week followup, low
levels of self-efficacy were related to relapse and
high levels to abstinence. The only other vari-
able related to outcome was previous smoking rate,
with the higher the rate the greater likelihood of
relapse.
Condiotte and Lichtenstein tested self-efficacy
among 78 persons who participated in smoking
treatment.837 They reported that analysis of mood
and efficacy data during followup indicated that
relapsing subjects demonstrated aspects of a cog-
nitive dissonance reaction and a personal attribu-
tion effect that was consistent with Marlatt's
description of the abstinence violation effect. They
found a correlation of 0.59 between self-efficacy at
the end of treatment and smoking status at a 3-
month followup. Perceived self-efficacy was en-
hanced coincident with intervention. The subjects
who relapsed completely had the lowest post-
treatment efficacy scores. In an attempt to replicate
the above findings, McIntyre et al. studied 74
smokers who went through treatment.838 Subjects'
self-efficacy levels at the end of treatment correlated
significantly at 3 months and 6 months but not at
1 year.
Pederson assessed self-efficacy in a group of 121
patients who were advised by a physician to quit
smoking.457 Abstainers were those who reported
quitting for at least 3 months, while recidivists were
defined as those who had attempted to quit but
were smoking at followup. Being more sure of quit-
ting increased the likelihood of quitting or trying
to quit. The authors concluded that changes in
smoking are affected by self-efficacy. They advise
that patients be assisted in reducing their self-iden-
tification as smokers before attempting to quit.
DiClemente et al. studied the construct of self-
efficacy in the self-change of smoking behavior
among 957 volunteers in various stages of self-
change 135 Subjects were assessed initially and at
a 3- to 5-month followup. The authors claim that
the self-efficacy scale proved to be extremely
reliable. Efficacy expectations demonstrated small
but significant relationships with smoking history
variables and the pros and cons of smoking but not
with demographic, life stress, or persistence
measures. Subjects' efficacy evaluations at the in-
itial assessment were related to changes in status
for recent quitters and contemplators at the
followup.
The above studies lend support to self-efficacy
and self-attribution of change. It should be noted,
however, that one variable that consistently cor-
relates with continuing success is a lower level of
pretreatment smoking. Perhaps lighter smokers
have greater expectations of success, whereas
heavy smokers believe (rightfully so) the opposite.
In addition to expectations of success, light and
heavy smokers may differ in pharmacological de-
pendence. A proper test of self-efficacy as a predic-
tor requires that it be compared to smoking status
or level at the time of the efficacy measurement. If
TIMN 293451
123

smoking status (or performance) is a better predic-
tor, the value of the efficacy construct diminishes.
Researchers should keep this in mind in future
studies of self-efficacy.
COMMENT
Leading causes of relapse are anxiety, stress,
anger, frustration, social pressures, weight gain,
and lack of inner resources (e.g., low personal satis-
faction or adjustment). Positive states of feeling, fre-
quently precipitated by being with other smokers,
eating, and drinking coffee or alcohol, also con-
tribute to relapse.
As I stated earlier, when the smoker breaks the
habit, he or she still has to contend with the long-
term effects of the former addiction. Jarvik points
out that the two major components of tobacco ad-
diction are tolerance and dependence.839 He
presents evidence concerning increasing tolerance
of tobacco, while Shiffman deals with the depen-
dence in his description of the withdrawal syn-
drome 8O2 Gritz and Jarvik222 and Russe11223.84°
support the thesis that smoking is addictive.
Schacter postulates that smokers regulate their
amount of smoking to maintain a certain level of
nicotine in the body,224.8'1 but this has not been
proven.
Shiffman states that craving for cigarettes is a
major cause of relapse. "The urge to smoke, when
it becomes stronger than the exsmoker's deter-
mination to quit, leads to relapse," he says.842
Hansen and Harrup provide an insightful state-
ment regarding craving:
Intense emotions of any kind tend to be ex-
perienced as craving for the drug, creating a
powerful and conscious motive to resume use
even after long periods of abstinence. . .
Abstinence depends in part on the exsmoker's
ability to resolve life problems, and attain
gratification by means other than addictive
smoking.843
They recommend a pretreatment consultation dur-
ing which the client should be informed that "the
goal of the program is to maintain abstinence, that
the underlying principle of treatment is that ciga-
rette smoking is an addictive behavior, and that the
client's intention to quit smoking represents a ma-
jor life decision: '844
Gotestam and Gotestam classified the controll-
ing factors for smoking as individual factors, en-
vironmental factors, and drug factors.845 They
pointed out that the motives to stop smoking dif-
fer from the motives to maintain the nonsmoking
condition. It is therefore important to design
smoking cessation and maintenance strategies
differently.
Support appears to be one way of countering the
urge to return to smoking. It is best if support
124
comes from close companions, but support from a
program (or its leader) appears to bolster the deter-
mination to remain a nonsmoker. Leaders who
keep in touch with clients through followup ses-
sions or by telephone can permit them to raise
problems they are facing and to seek solutions. The
leader also can answer questions and encourage
proper eating to help clients avoid the common
problem of weight gain.
Another way of avoiding relapse is to provide
clients with coping strategies so they will know how
to handle problem situations themselves. Coping
strategies need to be individualized, however, so
that they will fit each client's situation. Both high-
risk situations and withdrawal symptoms need to
be addressed. Clients should be alerted regarding
avoidance of the abstinence violation effect. A"slip"
does not mean they cannot quit in their second or
third attempt.
Maintenance of abstinence at the worksite is
complex, but a variety of actions can be taken to
support nonsmoking. Company policies regarding
prohibitions and restrictions against smoking and
support for a smoke-free environment will en-
courage nonsmoking. Provision of company educa-
tional and cessation programs will offer a way for
workers to quit. Coping strategies, incentives, and
support are essential for a successful result. Incen-
tives to remain free of smoking in the form of cash
bonuses, prizes, extra vacation days, and praise
from management and coworkers are potential
maintenance strategies. Bets, competitions, and
employer recognition are other worthwhile
measures. Support for the ex-smoker can come
from coworkers, family members, union leaders,
management, and the occupational health staff.
Perhaps the most important ingredient is a suppor-
tive, smoke-free environment.
As self-efficacy relates to success in smoking
cessation, during a preparation phase, clients also
should be instilled with the confidence that they
can quit smoking. In addition, clients should be
provided with the skills to maintain nonsmoking
once they have achieved initial success. Clients
should also be involved in treatment so that they
will attribute their success in stopping smoking to
themselves.
Substitutes for smoking should be suggested by
the leader. Two appropriate substitutes are exercise
and deep breathing. Exercise appears to reduce ten-
sion, while deep breathing enhances relaxation. For
those who do not wish to do exercises, alternatives
include playing tennis, riding a bike, swimming, or
participating in some other sport. Overeating or
overdrinking coffee or alcohol should be avoided as
substitutes. Any number of methods can help a
smoker to break the habit, but to assure long-term
success in smoking cessation, maintenance sup-
port is necessary.
TIMN 293452

6. SUMMARY AND CONCLUDING COMMENTS
'Iwo decades after the Surgeon General's warn-
ing prompted substantial numbers of American
men to stop smoking, the national incidence of
lung cancer in white men decreased significantly
for the first time in at least half a century. The lung
cancer rate for white men declined 4 percent, from
82.7 new cases of lung cancer per 100,000 men in
1982 to 79.3 in 1983 846 The Director of NCI,
Vincent DeVita Jr., attributed the decreased cancer
rate to a reduction in the numbers of men smok-
ing because they either quit smoking or did not
take up the habit.
The lung cancer rates for women and black men,
however, were far less encouraging. NCI noted that
lung cancer deaths and new cases of the disease
in women showed no signs of leveling off due to
women's smoking habits. Women have not shown
the rapid declines in smoking of white men;
therefore, a decrease in lung cancer among women
is not expected for 15 to 20 years. This year, lung
cancer is expected to top breast cancer as the
leading cause of cancer deaths among women.
Although the lung cancer rate for black men ap-
pears to be leveling off, their annual rate is still
significantly higher than that of white men.
Life expectancy at any given age is significantly
shortened by cigarette smoking. A two-pack-a-day
smoker between the ages of 30 and 35 years has
a life expectancy that is 8 to 9 years shorter than
that of a nonsmoker of the same age.7 Specific mor-
tality ratios are directly proportional to the amount
smoked and to the number of years of cigarette
smoking. Coronary heart disease is the chief con-
tributor to the excess mortality among cigarette
smokers, followed by lung cancer and chronic _
obstructive lung disease.
Zbbacco use increases the hazards associated
with certain types of occupational exposure and the
use of oral contraceptives. It has an adverse effect
on the fetus. Smokers who give up cigarettes can
improve their health. This is why it is important to
encourage smokers to quit smoking. Most smokers
want to quit. Many smokers quit on their own.
There are, however, those who need help in quit-
ting or the stimulus to quit. Smoking cessation
methods were developed out of this need. This
report reviews and evaluates smoking cessation
methods with emphasis on methods used over the
last 8 years.
In this review, smoking cessation methods are
classified in 10 major categories with some of the
categories including several different methods. The
review is intended as an update of two evaluations
of smoking methods in 1969 and 1977.41.42
Although the review is limited to methods reported
in 1978 or later and to programs conducted in the
United States and Canada, some earlier programs
are included for historical or background informa-
tion, and programs from other countries are in-
cluded to present a more complete evaluation of
several methods. For example, all available nicotine
chewing gum and worksite cessation programs
with followup data were included. The evaluation
is limited to cessation of cigarette smoking and to
reports that include results based on abstinence.
Although some studies with followups of less than
6 months are included in the review, the emphasis
is on studies with at least 6-month followups.
Summary tables are provided for various meth-
ods showing the number of trials, range of results,
median quit rates, and percent of trials that
achieved at least 33-percent abstinence. Only pro-
grams with at least a 6-month followup are in-
cluded in the summary tables. Results are pre-
sented separately for trials with 6-month and 1-year
followups.
A comprehensive table covering both early and
more recent cessation methods is presented in the
appendix to provide the reader with an overview of
cessation methods and their reported results. The
reader is advised to keep in mind the cautionary
statement that precedes the table. Also provided in
the appendix is a listing of doctoral dissertations
on smoking cessation that were completed in
1977-1984.
HIGHLIGHTS OF THE FINDINGS
1. Although most people who quit do so without
going through an organized method, such as a quit
clinic, commercial program, or behavioral pro-
cedure, many people act on the advice or warning
125
TIMN 293453

of a health professional. Some are aided by a quit
kit from a nonprofit or public agency. Still others
receive help from radio or television programs,
publicity campaigns such as the Great American
Smokeout, magazine or newspaper articles, books,
manuals, records, tapes, Qr over-the-counter
preparations.
2. Although there have been improvements,
smoking cessation evaluations continue to be defi-
tion of smoking cessation methods has progressed
to the point that validation of self-reports of
abstinence is advisable to ensure believable results.
Ta.king saliva or breath samples is not particular-
ly intrusive and can easily be done by any program
or therapist. Measurement also increases the ac-
curacy of self-reports. It is clear that abstinence
should be validated in cessation studies and treat-
ment programs and that methods are available to
cient in design and methodology. Seven problem serve this purpose. Given some costs and incon-
areas are highlighted with improvements noted in
three of these areas over the last 8 years. The four
problem areas with limited improvements are poor
description of methods, procedures, subjects, and
followups: lack of control or comparison groups and
poor designs; difficulty in evaluating methods that
combine several procedures in treatment; and dif-
ficulty of making comparisons between methods
due to vast differences in execution, subjects, defini-
tions, followup period, and other factors.
The three areas with improvements are the
evaluation of the outcome of cessation programs
based on reduction in smoking rather than
abstinence; followup procedures; and validity of
self-reports of smoking behavior. Some investi-
gators, mainly psychologists, continue to evaluate
their results in terms of reduced numbers of
cigarettes smoked rather than cessation. All cessa-
tion programs should use abstinence for evaluation
purposes.
Progress has been made over the last 8 years in
the length of the followup with many programs now
doing at least a 1-year followup and some in-
vestigators following up subjects after several years.
Still, some investigators conduct followups of less
than 6 months. The bare minimum for a mean-
ingful followup is 6 months, but at least 1 year is
necessary to ascertain long-term results. Outcome
evaluations sometimes are based simply on sub-
jects completing treatment or on those replying to
followups. Ideally, evaluation of results should be
based on all subjects, and investigators should pro-
vide a full description of followup procedures.
3. With the availability of physiological tests to
validate abstinence, more and more programs are
using the tests to corroborate claims of nonsmok-
ing. These tests are based on analyses of carbon
monoxide levels in the blood or expired air samples;
plasma, urinary, or sputum thiocyanate; and blood,
urinary, or sputum nicotine or its derivative,
cotinine.
Studies show that up to one-fourth of the people
claiming abstinence may not be telling the truth.
In certain contexts, such as a close relationship
with a counselor or where there is a payoff for not
telling the truth, the lie rates may be high. In most
studies, especially where subjects seek help or pro-
grams, they seem to be relatively lov% The evalua-
126
venience that still remairi with various tests, it may
not be realistic to expect all nonresearch programs
to include validation.
4. 'Ib satisfy the preference of most smokers to
stop smoking on their own,47 a variety of self-help
books and quit kits are available to guide them in
their efforts. Unfortunately, there are only a few
evaluations of these materials. Among the best kits
available are those produced by ACS, ALA, and
NCI.
The general finding to emerge from the various
types of self-quitting studies is that people who self-
select to quit "on their own" appear to succeed 16
to 20 percent of the time in being abstinent at 1
year. This finding is supported by statistics from
national samples, which indicate that of those who
try to quit, 20 percent report they succeed.
5. Numerous products are available to help
smokers break their habit. Their effectiveness is
questionable, but some products may lead their
users to quit smoking. Lobeline and graduated
filters are the most common over-the-counter
preparations sold to combat the smoking habit.
6. Over the last decade, there has been a notable
increase in smoking control programs offered by
public and private agencies and employers. Pro-
grams are sponsored by a variety of organizations,
including churches, schools, universities, health
departments, hospitals, medical centers, research
foundations, medical societies, interagency coun-
cils, military units, rural, community, and service
agencies, labor unions, exercise clubs, and private
businesses at offices and factories.
7. The General Conference of Seventh-day
Adventists has revised its Five-Day Plan, renaming
it The Breathe Free Plan to Stop Smoking. The plan
emphasizes motivation and lifestyle modification
strategies and consists of eight sessions over 3
weeks.
8. Commercial stop-smoking programs are avail-
able in all but a few major cities in the United
States. My review of the telephone yellow pages
revealed many more treatment center listings in
1984-85 than in 1976-77. Commercial programs,
half the listings in the earlier survey, now account
for just one-fifth of them. Hypnosis increased in
listings to become the most frequent listing. The
proportion of all medical listings doubled compared
TIMN 293454

to the earlier survey. A big increase also was shown
by acupuncture in the current review.
Conclusions that can be drawn from the yellow
pages survey are that a variety of professionals are
offering to help people quit smoking in a number
of ways and that, overall, commercial programs are
currently less important.
9. The three national commercial stop-smoking
programs established between 1968 and 1971 are
still operating today but with reduced operations.
Many commercial enterprises have gone out of
business with new companies entering the scene.
Outside evaluations of commercial programs are
rare. Commercial entities have put more emphasis
on franchising their method to hospitals and work-
ing with industry. Proprietary groups that are able
to penetrate the corporate market are the ones that
will be able to survive.
10. Medication for smoking cessation does not
show good results even in the short run. During the
period reviewed, there were no reports of any
medication trials with at least a 6-month followup.
11. Nicotine chewing gum (Nicorette) can be an
effective tool in achieving abstinence from ciga-
rettes in motivated patients. Once the gum is dis-
continued, however, many people return to smok-
ing. How long smokers should use the gum is yet
to be determined. Longer use of Nicorette (6
months to 1 year) appears to improve quit rates.
Cautions have been raised about long-term gum
use and about prescribing the gum indiscriminate-
ly, possibly in lieu of an adequate support system.
Supplemental cessation methods are needed
along with nicotine gum use. The trials with
behavioral treatment or therapy had higher quit
rates than those that only dispensed nicotine gum.
Nicorette trials were generally well done with all
but a few validating abstinence by physiological
measurements. Unfortunately, followup periods
were counted from the start of treatment when the
gum was dispensed, not after giving up gum. At
followup, some subjects were still on the gum (and
thus still in treatment), and many subjects were
only off the gum a few months. For Nicorette trials
to gain credibility and comparability, it is necessary
to increase followup times to ascertain if subjects
remain abstinent after discontinuing Nicorette. In-
vestigators should show results separately for sub-
jects free of the gum and for those still using the
gum.
Nicorette provides the physician with a product
that he or she can prescribe for patients willing to
stop smoking. The availability of Nicorette should
encourage physicians to advise patients about quit-
ting, but physicians who prescribe Nicorette also
should provide counseling and support.
Ways of administering nicotine, other than gum,
are being explored. Tlvo such products are a nasal
nicotine solution and transdermal application.
12. Hypnosis is a popular smoking cessation
treatment, but reports of its effectiveness are con-
tradictory. Most hypnosis reports deal with small
numbers of patients, often with limited followup
data or unclear success. In general, hypnosis pro-
duces only modest results when used alone but
better rates when combined with other methods or
used in multiple sessions. As with any method,
counseling and followup support are needed. In
view of the widespread use of hypnosis for sniok-
ing control, it is essential that therapists provide ob-
jective evidence that hypnosis promotes
abstinence.
13. Acupuncture for the treatment of smoking
has become more popular, but the few evaluation
reports with followup data are poorly done. High
rates of success are claimed based on estimates,
and those with better designs had lower quit rates.
Acupuncture possibly may act as a placebo to
enable the quitter to handle withdrawal symptoms,
but the social and psychological aspects of smok-
ing also must be dealt with.
14. National surveys indicate that many physi-
cians believe they should help their patients to quit
smoking, though some are reluctant to intercede
until serious health problems are present. With the
availability of quit kits, self-help manuals, and
nicotine chewing gum, physicians can build pa-
tients' confidence that their efforts will succeed.
15. Physician advice and counseling do en-
courage many patients to attempt to break their
cigarette habit. The number who succeed in quit-
ting after a brief warning is small, but the yield is
large. When physicians give a stronger message,
give tips on how to quit, or provide support, results
improve. Quit rates for patients with pulmonary or
cardiac disease who are told to stop smoking are
substantial. Approximately 38 million smokers in
the United States visit a doctor each year. If all doc-
tors counseled all of their patients who smoked on
how to stop and were successful with just 4 per-
cent, the yield would approximate 1.5 million
ex-smokers.
16. Other health professionals also can be signifi-
cant in helping patients to quit smoking. Dentists,
dental hygienists, nurse practitioners, physician's
assistants, nurses, inhalation therapists, para-
medics, pharmacists, and others have not been ade-
quately studied in terms of their effect on influenc-
ing patients to quit smoking.
17. In the last decade, a number of risk factor
trials have been conducted that had smoking cessa-
tion as one of their goals. The large-scale MRFIT
recorded a validated quit rate of 42 percent for in-
tervention subjects at a 6-year followup. Control
subjects, who were screened as high risk for cor-
onary heart disease and told to return to their own
doctors, had a quit rate of 24 percent. Considering
127
,rIMN 293455

the time, money, and effort devoted to MRFIT, the
quit rate for intervention subjects was disappoint-
ing. MRFIT made contributions to the smoking
area by training a cadre of smoking specialists and
by demonstrating that it was possible for a large-
scale study to validate smoking status with objec-
tive measures.
18. Radio and television reach a wide number of
smokers with instructions on how to quit smoking.
Media programs encourage many smokers to try
quitting and some succeed, though quit rates are
low. Mass media programs could be more effective
if combined with group or individual instruction.
Programs such as the Great American Smokeout
receive wide publicity and trigger quit attempts by
smokers. Use of the telephone to provide mainte-
nance support is noteworthy.
19. Community studies have mixed results, but
there is a fairly consistent trend in reducing smok-
ing. Outside factors can influence quitting in both
the intervention and control communities. Dealing
with more than one risk factor showed lower rates
for smoking cessation. The studies suggest that a
combination of mass media and intensive instruc-
tion is more successful than media alone.
Three new community studies are long-range ef-
forts designed to reduce risk factors in whole com-
munities. They were developed out of the multiple
risk factor trials and community studies that
preceded them. Results should be available over the
next few years.
20. Behavioral techniques show a wide range of
success. Results are difficult to interpret because
many of the studies base their quit rates solely on
subjects who either complete the program or
answer followups. Overall, behavioral studies have
stronger methodologies than do other methods
(e.g., hypnosis and acupuncture). Some of the
research groups conduct carefully designed studies
and are validating their results by biochemical
measures.
21. Past reviews have found that aversive therapy
showed poor results. Covert sensitization has failed
to produce good long-term success but may be use-
ful when combined with other procedures or used
as a maintenance technique. Rapid smoking has
drawn a great deal of attention and appears to be
effective in the short term. When rapid smoking is
the primary treatment, success rates are low, but
when combined with other procedures, results im-
prove. Concern over the physiological effects caused
by rapid smoking limits its use without proper
screening procedures, monitoring, and medical
backup. Not all subjects are willing to accept aver-
sive smoking treatments. When satiation has been
combined with other procedures, some dramatic
quit rates have resulted, but when used alone, long-
term results have been poor. More work needs to
128
be done with smoke holding and normal-paced
aversive smoking, procedures that are safe and have
achieved good results in limited trials.
22. Used as the primary treatment, self-control
techniques (e.g., self-monitoring, stimulus control,
systematic desensitization, and sensory depriva-
tion) do not produce favorable long-term results.
Contingency contracting showed short-term suc-
cess during the contract period, but when the con-
tract ended, many subjects returned to smoking.
Nicotine fading can be used to wean smokers from
the nicotine addiction. The combination of smoke
aversion and self-management procedures has
been suggested as providing an optimal model for
smoking cessation. A number of multicomponent
programs have generated good results, but some
programs have combined too many procedures in
one package. The most successful programs have
included more treatment sessions, relapse
prevention-coping strategies, and strong
maintenance components.
23. The worksite offers an excellent opportunity
for implementing strategies that lead to cessation
of smoking. Surveys reveal that about one-third of
U.S. companies have established policies on
employee smoking. Most companies with policies
have initiated them in the last 5 years. Employers
have been influenced to adopt restrictions on smok-
ing due to the costs of employee smoking in terms
of lost productivity, higher absenteeism, disability,
and health care costs. Other influences are legisla-
tion, the threat of lawsuits, and increasing demands
by nonsmokers for a smoke-free workplace.
24. Recent actions of GSA and the Department
of Defense to restrict smoking affect over 3 million
persons. Polls have shown that employees are over-
whelmingly in favor of restrictions on smoking.
25. Some companies are refusing to hire
smokers, and many employers are giving prefer-
ence to nonsmokers.
26. In addition to restrictions on smoking, inter-
vention methods at the workplace include educa-
tional information, incentives, and cessation pro-
grams. The most common incentives have been
time off for attending a cessation program or reim-
bursement of fees paid for such programs. There
are numerous examples of monetary incentives,
but these were offered primarily by small
companies.
27. About 10 to 15 percent of companies have of-
fered smoking cessation programs. The most com-
mon programs have been educational, distribution
of self-help, kits, physician advice during physical
examinations, and groups. Companies either devise
their own format, copy voluntary agency programs,
use outside consultants, or have their programs run
by outside agencies.
TIMN 293456

Only a small number of worksite cessation pro-
grams have been evaluated. The results of 35 such
programs (62 trials) are presented in this review.
Available followup quit rates for workplace pro-
grams appear to be higher than rates for local
clinics. The review indicates that often when cessa-
tion programs were offered, participation was low.
When incentives were offered along with interven-
tions, participation, as well as quit rates, improved.
28. Maintenance support is the critical ingredient
in the long-term success in smoking cessation.
Support helps counter the urge to smoke. Support
from close companions or coworkers or from a pro-
gram leader bolsters the determination to remain
a nonsmoker. Coping strategies also help clients to
handle problem situations.
29. The Multiple Risk Factor Intervention ZYial
replicated the findings of the Smoking Control
Research Project with regard to differences between
successes and recidivists. Successes scored higher
than did recidivists in the following factors: per-
sonal security, ease of quitting on last attempt, ex-
pectation of success in giving up smoking, and
social support. Successes also had lower levels of
anxiety and smoked less cigarettes per day than did
recidivists.
30. Leading causes of relapse are anxiety, stress,
anger, frustration, social pressures, weight gain,
and lack of inner resources. Being around other
smokers, eating, and drinking coffee or alcohol also
contribute to relapse. Craving for cigarettes plays
a lesser role in relapse.
31. Clients should be advised that a single "slip"
does not mean they cannot quit on their next at-
tempt. As self-efficacy relates to success in smok-
ing cessation, clients should be instilled with con-
fidence that they can quit smoking and be provided
with the skills to maintain nonsmoking once it is
achieved.
COMPARISON OF QUIT RATES
BETWEEN METHODS
Table 23 summarizes the quit rates for the
various methods. Of the trials shown, 185 had at
least a 6-month followup, and 231 had at least a
1-year followup. A cautionary note appears in the
table to alert the reader that the rates were largely
based on self-reports and were supplied by investi-
gators whose followup procedures and definitions
may have differed. Some high rates reported that
were suspect due to poor followup procedures were
not included in the table. With the foregoing cau-
tions in mind, some trends in the data are noted.
The highest median quit rates for trials with
1-year followups were scored by physician interven-
tion with cardiac patients and multiple programs.
There were 17 multiple program trials that had
1-year followups, and two-thirds achieved at least
33-percent success. The cardiac quit rates were
based on 16 trials, most with a substantial number
of patients. Cardiac patients are highly motivated
due to their life-threatening illness.
Other methods whose median quit rates reached
30 percent at 1-year followups were physician
intervention with pulmonary patients, risk factor
studies, and rapid smoking and satiation when
each were combined with other procedures.
Methods that had median quit rates just below 30
percent were groups and nicotine chewing gum
when combined with behavioral treatment or
therapy.
Seven methods showed good short-term results:
educational techniques, nicotine chewing gum
when combined with behavioral treatment or
therapy, group hypnosis, physician intervention
with cardiac patients, rapid smoking, satiation, and
contingency contracting. The nicotine chewing
gum result is based on just three trials; as a con-
trast, the rapid-smoking median is based on 21
trials. Although there were a few exceptions,
6-month median quit rates were higher than 1-year
rates. One-year median quit rates were notably
lower than 6-month rates for nicotine chewing gum
and contingency contracting. For nicotine chewing
gum, the difference may be due to more patients
still chewing the gum at 6 months. As already
noted, results for contracting are good in the short
run during the contract period.
One-third of the trials of 12 different intervention
methods scored at least 33-percent success (table
23). Nevertheless, one cannot select any single
method as the "best: " Self-help, with no profes-
sional supervision, showed a respectable 18-percent
median quit rate at 1 year for seven trials. More
evaluations of self-help materials are needed. When
physicians provided more than advice or counsel-
ing to patients, the median quit rates rose from 6
percent to 22.5 percent at 1 year. Nicotine chew-
ing gum had an 11-percent median quit rate at 1
year, but the rate increased to 29 percent when
combined with other treatments. As already noted,
longer followups are needed for nicotine gum trials
to allow for a period of time when patients have
stopped using the gum.
Of the behavioral procedures, rapid smoking and
satiation are risky but showed good results when
combined with other treatments. Smoke holding
and nicotine fading, which pose no risks, deserve
more exploration. Contingency contracting could
be useful if the contracts were made with close
companions and extended into the maintenance
period.
Hypnosis and acupuncture, popular quitting
methods, require careful evaluation in long-term
followups with abstinence validated by physiological
129
TIMN 293457

Table 23
SUMMARY OF FOLLOWUP QUIT RATES OF
416 SMOKING CESSATION TRIALS BY METHOD
Reported 1959-1985
At Least 6-Month Follorrnp
Percent At Least 1-Year FolloNrap
Percent
Intervention Method Number Range Median 33% Number Range Median 33%
Self-Help 11 0-33 17 18 7 12-33 18 14
Educational 7 13-50 36 71 12 15-55 25 25
Five-Day Plan 4 11-23 15 0 14 16-40 26 21
Group* 15 0-54 24 20 31 5-71 28 39
Medication 7 0-47 18 14 12. 6-50 18.5 17
Nicotine Chewing Gum 3 17-33_ 23 33 9 8-38 11 11
Nicotine Chewing Gum and
Behavioral Treatment or
Therapy
3
23-50
35
67
11
12 49
29
36
Hypnosis-Individual 11 0-60 25 36 8 13-68 19.5 38
50
Hypnosis-Group 10 8-68 34 50 2 14-88 - 0
Acupuncture 7 5-61 18 29 6 8-32 27
Physician Advice or
Counseling
3
5-12
5
0
12
3-13
6
0
Physician Intervention
More Than Counseling
3
23-40
29
33
10
13-38
22.5
20
Physician Intervention
-Pulmonary Patients
10
10-51
24
20
6
25-76
31.5
50
-Cardiac Patients 5 21-69 44 80 16 11-73 43 63
Risk Factor - - - - 7 12-46 31 43
Rapid Smoking 12 7-62 25.5 33 6 6-40 21 17
Rapid Smoking and
Other Procedures
21
8-67
38
57
10
7-52
30.5
50
Satiation Smokingt 11 14-76 38 64 12 18-63 34.5 58
Regular-Paced Aversive
Smoking+
13
0-56
29
31
3
20-39
26
33
Nicotine Fading+ 7 26-46 27 29 16 7-46 25 44
Contingency Contractingt 9 25-76 46 89 4 14-38 27 25
Multiple Programst 13 18-52 32 38 17 6-76 40 65
Three group trials had 5-month followups.
{Other procedures may have been used, and some trials may be included in more than one method.
Note: Percent 33% is percent of trials with quit rates of at least 33 percent. Median not calculated
for less than three trials. Caution: Quit rates provided
suggest overall trends. Most quit rates were based on sel[ reports. Some quit rates were
recalculated to include all subjects, but most quit rates were based
on reports by investigators. Some quit rates omitted subjects who did not complete treatment or
persons who did not reply to followups. Definitions of
followup may vary between trials.
measures. The same is true for commercial pro-
grams. Mass media methods, which can reach large
numbers of people, likewise need to be evaluated.
NCI has funded a sizable number of smoking
cessation projects ls'847 Promising approaches
being studied are self-help strategies, physician and
dentist interventions, mass media programs, and
school-based interventions. The following high-risk
groups have been targeted for priority intervention
research: heavy smokers, ethnic minorities (blacks
and Hispanics), women, youth, and smokeless
tobacco users. Cullen et al. expect that smoking-
related intervention research over the next 5 years
will provide input to NCI on interventions that will
reduce smoking incidence and prevalence.847 Re-
sults are expected to yield sufficient data by 1990
on interventions that have proven to be effective.
The NCI program expects to disseminate the infor-
mation learned so that mass distribution of smok-
ing intervention strategies will have widespread
public health benefits by the year 2000.
TRENDS IN SMOKING CESSATION
Over the last 8 years, there have been a number
of positive developments related to smoking cessa-
tion. Some of these developments relate to the
overall environment, and some relate specifically
to smoking cessation methods. These trends will
be enumerated briefly.
1. Smoking continues to decline in the percent
of people who smoke and in per capita cigarette
consumption. On the negative side are the high
number of young women who smoke and that there
are more heavy smokers among those who continue
to smoke. Also disturbing is the continued high rate
of current cigarette use among blue-collar workers
compared to their white-collar counterparts.
2. The most significant trend is the increased
negative attitude toward cigarette smoking as ex-
emplified by the numerous ordinances and regula-
tions that separate smokers and nonsmokers in
restaurants, airplanes, schools, worksites, and other
130
TTMN 2 9345g

public places. Nonsmokers have become outspoken
in their demand for clean indoor air.
Although teenagers continue to take up the
smoking habit, there are indications that many
young people no longer consider smoking to be at-
tractive. A recent national poll of teenagers by the
Opinion Research Corporation found that 78 per-
cent of the boys and 69 percent of the girls preferred
to date nonsmokers.848 Even among teenage
smokers, 10 percent said they would prefer a
nonsmoker, while only 3 percent wanted a partner
who smoked.
3. Iglehart indicates that the campaign against
smoking has gained momentum as it
has suddenly attracted a host of new allies
who have formulated a range of strategies to
limit the use of tobacco. ... The major goals
are to protect the nonsmoker from the conse-
quences of passive smoking, to increase
cigarette excise taxes and ban all forms of
tobacco advertising, to challenge legally
whether cigarette manufacturers are liable for
the medical consequences that stem from the
use of their product, and to promote the idea
that smoking is socially unacceptable
behavior.849
One indication of the stepped-up campaign against
smoking is the joining of AMA with the cancer,
lung, and heart associations in the call for a ban
on all forms of cigarette advertising.
4. Another positive trend is the increased focus
on smoking cessation in the workplace by private
and public employers and the military. As detailed
in the worksite chapter, more employers have ini-
tiated policies that restrict and prohibit smoking.
Some employers are giving preference to non-
smokers in hiring. More employers are providing
educational and cessation programs and offering
incentives to those who quit smoking.
5. Catering to the preferences of smokers to quit
on their own, a number of self-help manuals and
quit kits have been made available. ALA developed
cessation and maintenance manuals, and ACS and
NCI improved their self-help quit kits.
ACS and ALA also have developed improved
packages for smokers who prefer to participate in
group treatment. The General Conference of
Seventh-day Adventists also has introduced their
new plan, The Breathe Free Plan to Stop Smoking,
a needed revision of the Five-Day Plan. All of these
treatments have improved maintenance features.
6. Physicians have become more involved in ad-
vising and counseling their patients to stop smok-
ing. Physician guides to help their patients to quit
smoking have been produced by ACS, NCI, and
NHLBI. NCI also has produced quit guides for den-
tists and pharmacists. With a modest effort,
physicians have been successful in helping
chronically ill patients to break their cigarette
habit. Those physicians who have put extra effort
into smoking intervention have achieved greater
success with regular patients than have physicians
who merely advise their patients to stop smoking.
The introduction of nicotine chewing gum has pro-
vided physicians with a product that can be
prescribed to patients who wish to quit. For pa-
tients to quit with nicotine gum, however, they will
need support and coping strategies.
7. Behavioral investigators have tested various
treatments. Some multiple program packages show
good results. Nicotine fading and smoke holding ap-
pear to offer promise and should be tested further
with appropriate controls and random assignments.
8. A most promising development is the avail-
ability and use of methods to validate abstinence
by physiological means. Although some test meth-
ods are easy to administer, within a few years, new
tools will become available that will be even more
accurate, sensitive, and inexpensive, as well as
easier to administer.
9. There has been an increase in research into
smoking intervention. The community programs
funded by NHLBI and the cessation projects funded
by NCI should provide information on the most ef-
fective intervention methods and on methods that
will assist high-risk groups to cease smoking.
10. Research has identified differences between
successes and recidivists in smoking cessation. Re-
search also has provided insights into the reasons
for relapse and the development of maintenance
strategies that may bolster success in cessation.
11. Of utmost importance is the application of
findings regarding the prevention of smoking
among children and adolescents. As a result of
research and demonstration projects conducted
over the last decade, new curriculums and ap-
proaches have been developed that offer hope in
reducing smoking levels among children.
CONCLUDING COMMENT
Very little is known about persons who quit
smoking on their own. Several investigators study-
ing self-changers are discovering interesting facts.
For example, one team found that recent quitters
emphasized social support, whereas long-term
quitters emphasized coping strategies 134 More work
is needed in this area. The study of relapse is
another recent area of investigation needing con-
centration. How factors such as dependence on
nicotine, withdrawal symptoms, stress, use of cop-
ing strategies, and social support influence
maintenance are valid areas of study.
Cessation methods should be further developed
and tested with high-risk population groups, such
TIMN 293459
131

as young women, blue-collar workers, heavy
smokers, minorities, and cardiopulmonary pa-
tients. Although physician involvement in smoking
cessation has increased, more needs to be done to
encourage even greater participation by doctors.
Other health professionals also should be involved
to a greater extent in smoking cessation. Occupa-
tional settings offer opportunities to reach high-risk
smokers.
Several ingredients are necessary for successful
treatment: an acceptable method,47 dedicated
leaders,aso.sa1 and well-planned maintenance
strategies. There is general agreement among prac-
titioners that smoking cessation treatment consists
of three phases: preparation, intervention, and
maintenance.
Preparation consists of increasing the smoker's
motivation to quit by pointing out the risks of con-
tinued smoking and the benefits of quitting and by
building confidence that he or she can be suc-
cessful. Increasing motivation and confidence will
enhance self-efficacy and expectancy of success. It
is during preparation that the client should be in-
formed that the key to success is the maintenance
of nonsmoking.
Any number of methods (or a combination of
them) can help smokers to achieve abstinence.
Whatever method is used, however, should involve
the client actively in treatment to enhance self-
attribution.
Those programs with a good maintenance com-
ponent will show the best long-term success. Social
support, training in coping strategies, and the use
of substitutes like exercise may bolster mainte-
nance. The search for additional maintenance
strategies should be a top priority.
Cessation methods should head in the direction
of developing more effective self-help and mass
media programs with maintenance components.
Innovative interventions using new technologies
such as computers and videotapes need to be
developed and tested.
Actions in the overall environment, such as a ban
on the advertising of cigarette smoking, the
elimination of tobacco price supports, increased
action by employers to restrict smoking at the
workplace, and a further escalation of attitudes that
make smoking socially unacceptable, will hasten
a decline in smoking.
Cigarette smoking remains a dffficult habit to
break. Most smokers, however, wish to quit. Those
smokers who cannot quit on their own need help.
Cessation methods offer that opportunity.
132
TIMN 293460

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TIMN 29347"1

meeting of the Midwestern Behavioral Medicine
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151

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J. Consult. Clin. Psychol. 47:614-617, 1979.
833. Colletti, G. and Supnick. J.A.: Continued Therapist
Contact as a Maintenance Strategy for Smoking
Reduction. J. Consult. Clin. PsychoL 48:665-667,
1980.
834. Bandura, A.: Self-Efficacy: 'Rnvard a Unifying Theory
of Behavioral Change. Psychol. Rev. 84:191-215,
1977.
TIMN 293482

835. DiClemente, C.C.: Self-Efficacy and Smoking Cessa-
tion Maintenance. Cognitive Ther. Research
5:175-187, 1981.
836. Owen, N. and Ewins, A.: Adherence, Relapse and
Health Related Behaviours. In, J.L. Sheppard (Ed.).
Advances in Behavioural Medicine, Vol. 2.
Cumberland College, Sydney, At.stralia, 1982.
837. Condiotte, M.M. and Lichtenstein, E.: Self-Efficacy
and Relapse in Smoking Cessation. J. Consult. Clin.
Psychol. 49:648-658. 1981.
838. McIntyre, K.O., Lichtenstein, E., and Mermelstein,
R.J.: Self-Efficacy and Relapse in Smoking Cessation:
A Replication and Extension. J. Consult. Clin.
Psychol. 51:632-633, 1983.
839. Jarvik, M.E.: 'Iblerance to the Effects of 'Ibbacco. In,
NIDA Research Monograph 23, op. cit. ref. 212, pp..
150-157.
840. Russel), M.A.H.: 'Ibbacco Dependence: Is Nicotine
Rewarding or Aversive? In, NIDA Research
Monograph 23, op. cit. ref. 212, pp. 100-122.
841. Schachter, S.: Regulation, Withdrawal, and Nicotine
Addiction. In, NIDA Research Monograph 23, op. cit.
ref. 212, pp. 123-133.
842. Shiffman, 'Ibbacco Withdrawal Syndrome, op.p cit. ref.
802. p. 160.
843. Hansen, B.A. and Harrup. T.D.: Relapse Among Ex-
Smokers With Smoking-Related Disease. Unpublish-
ed paper. Dependency Interventions, Berke)ey, CA,
1985.
844. Hansen and Harrup, 'Ibbacco Dependency, op. cit.
ref. 769, p. 477.
845. Gotestam, B. and Gotestam, K.G.: Controlling Fac-
tors for Smoking. In, Proceedings of the 5th World
Conference on Smoking and Health, Vol. 1, op. cit.
ref. 119, pp. 187-192.
846. News article, Lung Cancer Decrease for White Males,
San Francisco Chronicle, December 3, 1985, p. 1.
847. Cullen, J.W., McKenna, J.W., and Massey, M.M.: In-
ternational Control of Smoking and the US Ex-
perience. Chest 89(Suppl):206S-218S, 1986.
848. United Press International: Most Popular Then
Date-A Nonsmoker. San Francisco Chronicle, Oc-
tober 3. 1986, p. 8.
849. Iglehart. J.K.: The Campaign Against Smoking
Gains Momentum. New Engl. J. Med. 314:
1059-1064, 1986.
850. Weir, J.M. Dubitzky, M., and Schwartz, J.L.:
Counselor Style and Group Effectiveness in a Smok-
ing Withdrawal Study. J. Psychother. 23:106-108,
1969.
851. Jenks. R., Schwartz, J.L., and Dubitzky, M.: Effect
of the Counselor's Approach to Changing Smoking
Behavior. J. Couns. Psychol. 16:215-221, 1969.
852. Welsch, G. (Ed.): Wirksamkeitskontrolle von
Raucherentwohnungskursen in Volkshochschulen
und anderen Einrichtungen der Erwachsenen-
bildung. Zusammenfassung der Ergebnisse. [Con-
trol of Effectiveness of Smoking Cessation Courses
in Adult Education Centers and Other Vehicles of
Adult Education. Synopsis of Results.] Federal
Center for Health Education, Cologne, November
1978, 136 pp., German.
853. Goshtautas, A.A. and Rugyavichyus, M.Z.:
Izucheniye Rezul'tatov Tselenapravlennykh
Meropriyatiy po Bor'be s Kureniyem u Muzhchin
Srednego Vozrasta. [Results of Purposeful Anti-
Smoking Measures in Middle-Aged Men.] 7brapev-
ticheskiy Arkhtv 53:118-121, 1981, Russian.
854. Pomerleau, O.R: Strategies for Maintenance: The
Problem of Sustaining Abstinence from Cigarettes.
In. Schwartz, Progress in Smoking Cessation, op.
cit. ref. 49, pp. 355-364.
855. Riches, R.: Two Year Follow-Up of 5-Day Plan Smok-
ing Cessation Programmes. British lbmperance
Society, Annual Report Supplement, Watford, Hert-
fordshire, 1978, 11 pp.
856. Kornitzer, M., Gheyssens, H., Lannoy, M., and Kittel,
F.: Follow-Up of 903 Participants in the Five-Day Plan
to Stop Smoking. Paper presented at the 5th World
Conference on Smoking and Health, Winnipeg,
Canada, 1983.
857. Hinunen, L.; Smoking Cessation by the Five-Day
Plan in Finland. Acta Universitatis Ouluensis, Series
D, Medica No. 123, Medica Publica No. 4. University
of Oulu, Finland, 1984, 180 pp.
858. Wilhelmsen, L.: One Year's Experience in an Anti-
Smoking Clinic. Scandinavian J. Resp. Dis.
49:251-259, 1968.
859. Wetterqvist, H.: Points in the Matter of Giving Up
Smoking. Smoking Withdrawal in Lund. Complete
English translation of Social-Medicinsk Tldskrift
2(Special No.):111-112, February 1971.
860. Arvidsson, T.: Views on Smoking Withdrawal. Ex-
perience With Smoking Withdrawal in Stockholm.
In, Social-Medicinsk Tidskrift, Ibid., pp. 113-116.
861. Grosz, H.J.: Nicotine Addiction: ZYeatment With
Medical Hypnosis. Part I. J. Ind. State Med. Assoc.
71:1074-1075. 1978.
862. Grosz, H.J.: Nicotine Addiction: 1Yeatment With
Medical Hypnosis. Part II. J. Ind. State Med. Assoc.
71:1136-1137, 1978.
863. Perry, C., Gelfand, R., and Marcovitch, P.: The
Relevance of Hypnotic Susceptibility in the Clinical
Context. J. Abnormal Psychol. 88:592-603, 1979.
864. Javel, A.F.: One-Session Hypnotherapy for Smoking:
A Controlled Study. Psychol. Reports 46(Part
1):895-899, 1980.
865. Smith. D.K.: Hypnosis for Smoking Control: A Com-
parLson of Aversive and Fbsitive/Motivational Imagery
and Suggestions in Group and Individual Settings.
Doctoral Dissertation, Fuller Theological Seminary,
Pasadena, CA, Univ. Microfilms Intl. 82-16116, 1982,
118 pp.
866. Monday, L.M.: An Investigation of Pretreatment Ef-
ficacy Expectations and Smoking Motives With a
Population of Hypnotically Treated Cigarette
Smokers. Doctoral Dissertation, University of
Mississippi, Univ. Microfilms Intl. 84-04276, 1983,
76 pp.
867. Ryde, D.: Hypnotherapy and Cigarette Smoking.
Practitioner 229:29-31, 1985.
868. Marston, A.R. and McFall, R.M.: Comparison of
Behavior Modification Approaches to Smoking
Reduction. J. Consult. Clin. Psychol. 36:153-162,
1971.
869. Hendrix, E.M.: A Comparison of 'Iwo Group
Behavioral Approaches to the 'Il-eatment of Chronic
Heavy Cigarette Smoking. Doctoral Dissertation,
University of Louisville, Kentucky, Univ. Microfilms.
Intl. 77-13,766, 1977, 298 pp.
870. Sobota, P.M.: Comparison of Self-Control
Maintenance Procedures as an Adjunct to
Laboratory Rapid-Smoking Satiation in the ZYeat-
ment of Smoking Behavior. Doctoral Dissertation,
Washington University, St. Louis, Missouri, Univ.
Microfilms Intl. 82-23818, 1982, 241 pp.
871. Delahunt, J. and Curran, J.P.: The Effectiveness of
Negative Practice and Self-Control'Ibchniques in the
TIMN 293483
155

Reduction of Smoking Behavior. J Consult. Clin.
Psychol. 44:1002-1007, 1976.
872. McGrath, M.J. and Hall, S.M.: Self-Management
?I-eatment of Smoking Behavior. Addict. Behav.
1:287-292, 1976.
873. Katz, RC., Heiman, M., and Gordon, S.: Effects of TAo
Self-Management Approaches on Cigarette Smok-
ing. Addict. Behav. 2:113-119, 1977.
874. Murray, R.G. and Hobbs, S.A.: Effects of Self- Rein-
forcement and Self-Punishment in Smoking Reduc-
tion: Implications for Broad-Spectrum Behavioral
Approaches. Addict. Behav. 6:63-67, 1981.
875. Colletti, G., Supnick, J.A., and Rizzo, A.A.: Long=lerm
Follow-Up (3-4 Years) of 'Ireatment for Smoking
Reduction. Addict. Behau 7:429-433, 1982.
876. Blittner, M., Goldberg, J., and Merbaum, M.:
Cognitive Self-Control Factors in the Reduction of
Smoking Behavior. Behav. Ther. 9:553-561, 1978.
877. Coelho, R.J.: Self-Efficacy and Cessation of Smok-
ing. Psychol. Reports 54:309-310, 1984.
878. Mann, L. and Janis, I.L.: A Follow-Up Study on the
Long-Tbrm Effects of Emotional Role Playing. J. Fhr-
son. Soc. PsychoL 8:339-342, 1968.
879. Griflith, E.E. and Crossman, E.: Biofeedback: A Possi-
ble Substitute for Smoking, Experiment I. Addict.
Behav. 8:277-285, 1983.
880. Paxton, R. and Scott, S.: Nonsmoking Reinforced by
Improvements in Lung Function. Addict. Behau
6:313-315, 1981.
881. Strecher, V.J.. Becker, M.H., Kirscht, JP., Eraker, S.A.,
and Graham=lbmasi, R.P.: Evaluation of a Minimal
Contact Smoking Cessation Program in a Health
Care Setting. Unpublished manuscript, Veterans Ad-
ministration Medical Center, Ann Arbor, MI.
882. Wielgosz, A. and Durham, C.: Smoking Habits Before
and After Coronary Angiography: A Preliminary
Survey. Paper presented at the 5th World Conference
on Smoking and Health, Winnipeg, Canada, 1983.
883. Sirota, A.D., Curran, J.P., and Habif, V.: Smoking
Cessation in Chronically IIl Medical Patients. J. Ctln.
PsychoI. 41:575-579, 1985.
156
TIMN 293484

APPENDIX A
COMPREHENSIVE TABLE OF
SMOKING INTERVENTION
METHODS AND FOLLOWUP
QUIT RATES
EXPLANATION AND
CAUTIONARY NOTE
The following comprehensive table provides a
listing of smoking intervention studies, programs,
projects, and trials that reported followup
abstinence results of at least 3 months. Intervention
methods are listed under 17 ca.tegories. The listing
shows the methods used, the number of subjects,
quit rates, followup period, investigators, location,
year of report, reference, and explanatory notes.
Those projects that validated self-reports are noted.
Generally, the listing is in date order for each
category and subcategory. The earliest report was
published in 1959. For about 50 early listings in the
table not mentioned in the text, the reference given
is to my previous reviews where the original
reference can be found.
The reader is cautioned to use care in reviewing
or interpreting quit rates. Smoking cessation studies
are often deficient in design and procedures. Defi-
ciencies have been described in this report. Defini-
tions may differ between studies. Some in-
vestigators counted the followup period from the
start of treatment, but most used the appropriate
approach of counting the followup period from the
end of treatment. Some investigators provided quit
rates for subjects who were abstinent for the entire
followup period. The majority of studies, however,
based their quit rates on those persons abstinent at
followup.
Good design calls for accounting for all subjects
and considering nonrespondents as smokers. Some
studies limited their followup to persons who com-
pleted treatment or based their quit rates on those
people who answered the followup. Other studies
were methodologically sound: they included all per-
sons who started treatment in their quit rates; they
reached most subjects at followup and counted
those not reached as smokers; and they validated
self-reports of smoking status.
Many reports provided few details regarding their
recruitment, intervention, and followup procedures.
It was difficult to determine who was included in
their rates or how their rates were calculated. For
some studies that did provide details, I recalculated
their quit rates to include all subjects. The com-
prehensive table covers more than 300 reports of
studies or programs over a period of almost three
decades. It- was not possible to review this many
reports to distinguish "good" and "poor" studies.
The comprehensive table serves as an inventory
of srrioking cessation reports. It should be kept in
mind that there were many other cessation studies
and programs that did not report their results in
published or unpublished documents, did not do
followups because their end of treatment results
were so poor, or did not base their results on
abstinen`ce. Before drawing any conclusions or
using any information that appears in the com-
prehensive table, the reader is advised to refer to the
original report.
Evaluations of future smoking cessation efforts
should be conducted according to scientific pro-
cedures as outlined in this volume. All community
programs may not be able to validate self:reports
by physiological measures, but those programs that
can should validate at least a sample of subjects.
All practitioners and researchers of smoking cessa-
tion interventions should be held accountable to
conduct and report followups using appropriate
procedures.
Tr4N 293485
157

COMPREHENSIVE TABLE OF SMOKING INTERVENTION METHODS
AND FOLLOWUP QUIT RATES
Intervention
Method Number
of
Subjects Quit
Rate
(%)
Follownp
Period
Investigators
Location
Year of
Report
SELF-CARE
Graduated filters
67
10
4-12 Months
Miller
1'980120
(purchased on own)
Danaher and Lichtenstein
13.
15
6 Months Erie County, PA
Glasgow, Schafer,
198196
self-help book
Danaher and Lichtenstein
14
43 and O'Neil
Fargo, ND
book and 8 group
meetings
Pomerleau and Pomerleau
13
0
self-help book
Pomerleau and Pomerleau
16
50
book and 8 group
meetings
ACS I Quit Kit
15
27
I Quit Kit and 8 group 14 14
meetings
Pomerleau and Pomerleau
15
33
6 Months
Pederson. Baldwin,
1981105
book and Lefcoe
Danaher and Lichtenstein 13 23 London, Ontario
book
Wait list control
9
0
Quit on your own (130) 33 1 Year Hymowitz, Lasser, 1982121
Graduated filters ("One and Sapirstein
Day At A Time") ( ) 22 New Jersey
Placebo filters ( ) 12
Self-help modules (nine) 36 14 6 Months Nepps 198211s
smoke holding, nicotine _ New Brunswick, NJ
fading, self-control
Freedom From Smoking
68
32
nr
O'Neal
1983'03
manuals
Quit Kit (Stanford 5-City)
70
14
6 Months Arkansas
Sallis, Hill, Killen,
1983100
Quit Kit and audiotape 72 11 Telch. Flora, Girard,
Wait list control 65 3 and Taylor
Advice to quit and self-
30
17
6 Months Palo Alto, CA
Pederson, Wood,
1983106
help manual (Pomerleau
and Pomerleau)
Advice to quit control
39
26 and Lefcoe
London. Ontario,
Canada
Freedom From Smoking 308 15 1 Year Davis, Faust, 1984102
In 20 Days Cessation
manual
Cessation manual and
309
18 and Ordentlick
San Diego, Salinas,
CA, Minneapolis-
maintenance manual
ALA leaflets
308
12 St. Paul, MN,
Baltimore, MD,
Leaflets and 312 18 New York, NY
maintenance manual
Notes
Worksite program. Quit
rate for 19 subjects
starting second module
was 26 percent. CO
validation.
Subjects were respira-
tory patients.
Nonresponders and
pipe/cigar smokers
counted as failures.
$20 deposit.
158
TIMN 293486

Intervention
Method Number
of
Subjects Quit
Rate
(%)
Follo.rnp
Period
Investigators
Location
Year of
Re;aort
Freedom From Smoking
manuals
EDUCATIONAL 300 33 2-15 Months Pearlstadt and McCoy
Michigan 1984104
Educative group 12 17 15 Months Lawton 196241.44
Nondirective, superficial 11 20 Philadelphia, PA
Lectures, group discussion
(8 sessions), lobeline 110 19-47 2 Months-
1 Year Bachman
Allentown, PA 19644'
Educational instruction
(5 weeks) 329 9 3 Months Horn
Washington, DC 196441
Lectures, discussion
groups, pamphlets,
medication 994 20 1 Year Bjartveit
Oslo, Norway 19654'
Lectures, films, specimens, 109 27 1 Year Ball 196741
group discussion
(7 weeks) London, England
Group discussion (150) 23 18 Months Allen and Fackler 196741
Controls ( ) 18 Philadelphia, PA
Lectures, instructions,
group support
(10-12 weeks) 200 44 6 Months Fredrickson
New York, NY 196741
Lectures, physical exams,
discussion (5 sessions) 472 29 1 Year Delarue and Moss
Toronto. Canada 196942
Lectures, films, discussion, 107 13 10 Months Hepper. Carr, 197042
buddies (8 sessions) Anderson, Fontana,
Rosenow, and
Hanson
Rochester, MN
Lectures, group discussion nr 20 1 Year Nemzer
Long Island, NY 1973166
Adult school class
(5 weeks) 159 20 1 Year Milligan and Suttake
Bergen County, NJ 1975147
Adult school class led by 8 38 2 Years Schwartz 19751e
nurse (10 weeks) Davis. CA
Notes
1,500 questionnaires
mailed.
Quit rates based on
subjects completing
treatment.
80% of subjects had
chronic illnesses.
Results varied.
Followup based on
subjects completing
treatment.
Government
employees. Results
based on all subjects
starting treatment.
Withdrawal clinic.
Results based on all
subjects.
75 % subjects
chronically ill. 33%
quit rate for subjects
completing treatment.
Results based on all
subjects. N not
specified between exp.-
control subjects.
Subjects met 2 times
per month for 6
months; considered
part of followup.
Withdrawal clinic.
Measurement of COHb
levels. 2 followup
sessions.
Mayo Clinic.
ALA groups.
Use of ACS stop
smoking guide.
Several maintenance
meetings.
159
TIMN 293487

Intervention
Method Number
of
Subjects Quit
Rate Foliowrnp
(%) Period
Investigators
Location
Year of
Report
Health education, advisory 293 32(M) 2 Years Novak 1975548
service, medication 26(F) Prague,
Czechoslovakia
Health education program
(6 weekly sessions) 51 33 8-9 Months Isacsson and Janzon
Malmo, Sweden 1976548
Lectures, films, questions
answered (4 weekly
meetings) 78 15 1 Year Seriff and Finkelstein
New York, NY 197789
Controls 78 10
Lectures, discussion, bud-
dies, videotapes (5 days) 81 30 6 Months Bauer
Murray Hill, NJ 1978153
Adult education class
(10 sessions) nr 33 4 Months Welsch
Cologne, Germany 1979852
Insight to smoking habit,
group support,
relaxation techniques 139 36 6 Months Greaves and Barnes
Regina, Saskatchewan 1979151
Lectures, films, counseling 33 55 1 Year Miller 1981152
(11 sessions and 4
followup sessions) Columbus, IN
Educational approach 57 30 3 Months Goshtautas and
Rugyavichyus
Kaunas. Lithuania,
USSR 1981853
Educational groups, lec- 15 47 6 Months Dawley, Fleischer, 1984150
tures (10 sessions) and Dawley
New Orleans, LA
Health education 25 36 6 Months Rabkin, Boyko,
Shane, and Kaufert
Manitoba, Canada 1984 154
Smoking cessation clinic
(Seattle VA Medical
Center) 48 23 4 Months Bailey
Seattle, WA 1984149
Health risk appraisal and
health education
modules, meetings nr 53 5 Months Spilman, Goetz,
Schultz, Bellingham,
and Johnson
Bedminster, NJ, and
Kansas City, MO 1986767
Notes
COHb check at 6 weeks.
Conducted at a hospital.
Bell Laboratories.
65 classes.
Regina Smoking Cessa-
tion Clinic. Of 166 sub-
jects, 27 not reached at
followup.
Cummins Engine Co.
employee program.
Carbon monoxide
validity.
Subjects were hospital
employees and
patients. 6 subjects
who did not complete
treatment were not
followed up.
Results based on those
answering followup.
ReporteQt in doLitoral
dissertation. Cessation
program led by nurse
practitioner.
Worksite program-
AT&T.
f
160
TyMN 29348

Intervention
Method Number
of
Subjects Quit
Rate
(%)
Followup
Period
Investigators
Location
Year of
Report
FIVE-DAY PLAN
Five-Day Plan
ive-Day Plan
Five-Day Plan
Five-Day Plan
Five-Day Plan
Controls (signed decision
cards)
Five-Day Plan
144
2
73
124
173
175
201
34
3
16
28
16
16
16
3 Months
Months
1 Year
1 Year
1 Year
10 Months
McFarland, Gimbel,
Donald, and
Folkenberg
Calgary, Alberta,
Canada
Switzer and Looney
Berkeley, CA
Campbell and
Spalding
Paisley, England
Mills
Hartford, CT
Guilford
Los Angeles, CA
Thompson and
Wilson
Pittsburgh, PA
196441
96441
196541
196641
196691
196641
Five-Day Plan 35 27 15 Months Lawton
Philadelphia, PA 196741
Five-Day Plan 1,100 19 1 Year Dale, Graves, Beck,
and Lau
Hinsdale, IL 196741
Five-Day Plan 80 32 3 Months Evans
Brisbane, Australia 196741
Five-Day Plan 45 23 6 Months Lichtenstein and
Keutzer
Eugene, OR 196841
Five-Day Plan 378 33 1 Year Berglund and Green
Philadelphia, PA 196942
Five-Day Plan 195 16 1 Year Berglund
Norway 1969548
Five-Day Plan 990 40 9 Months-
5 Years Porter Memorial
Hospital
Denver, CO 197142
Five-Day Plan 24 21 2 Years Wake, Tyas, and
Herrick
Ottawa, Canada 1972195
Notes
Followup based on
subjects completing
treatment.
55 percent completed
treatment. Result
based on all subjects.
Followup based on 81
percent of subjects.
Quit rate for all sub-
jects was 12 percent.
Unknown whether
result based on all
subjects.
Result based on
subjects completing
treatment.
Success rates based on
a sample of subjects
completing treatment.
Results based on sub-
jects completing treat-
ment: rate on all sub-
jects = 19 percent.
Not all clinics were
followed up.
Followup of 66 percent
of subjects. Results
based on all subjects
16 percent quit.
Results based on all
subjects.
Results based on all
subjects.
Results not based on
all subjects.
Results based on all
subjects.
161
TIMN 293489

Number
Intervention of
Method Subjects Quit
Rate
(%)
Followup
Period
Investigators
Location
Year of
Report
Five-Day Plan nr 43 4 Years Hammer 1975548
Bad Neuheim,
Germany
Five-Day Plan with 6 118 27 1 Year Mossman 1978158
followup sessions
Five-Day Plan
nr
14
6 Months Albuquerque, NM
Pomerleau
1978854
Five-Day Plan
158
27
2 Years Philadelphia, PA
Riches
1978855
Five-Day Plan and 1
325
34
1 Year United Kingdom
Cruise, Fisher, and
1979 157
maintenance session and
followup contacts
Five-Day Plan
35
23
3 Months Cruise
Atlanta, GA
Seventh-day
1980745
Five-Day Plan
741
29
1 Year Adventist Church
Seattle, WA
Kornitzer
19831156
Five-Day Plan
19
11
6 Months Brussels, Belgium
Schlegel, Manske,
1984156
No treatment 25 4 Page, and
ive-Day Plan
,800
9
Year d'Avernas
Waterloo, Ontario,
Canada
Hirvonen
984857
In-residence Five-Day Plan
188
34
1 Year Oulu, Finland
Rice
1973161
(comprehensive program
with exercise and
counseling)
In-residence Five-Day Plan
36
8
Years Deer Park, CA
Lee, Jacoba, and
986160
St. Helena Health Center Charoensaengsanga
Deer Park, CA
GROUPS AND WITHDRAWAL CLINICS
Group therapy (5 19 11 15 Months Lawton 1962
consecutive days) Philadelphia, PA
Group meetings (9 ses- 19 18 28 Months 196741. 44
sions/6 weeks)
162
Notes
Evaluation by
"estimate" based on
subjects completing
treatment.
Company program for
employees and
spouses.
Based on those
completing 5 days
treatment.
Based on all subjects;
30 subjects not
contacted counted as
failures.
Worksite program.
Result of 27 subjects
answering followup =
30 percent.
1977-1981 results of
withdrawal clinic. 2
years results 903
subjects: 19 percent.
Quit rate drops to 7
percent if based on all
subjects.
Results based on 18
courses held in 13
cities in 1973-1980.
St. Helena Health
Center, Deer Park, CA.
$595 fee includes room
and board.
Results for 1982-1984.
Rate for subjects not
smoking 1 full year =
30 percent.
TIMN 293490

Intervention
Method
Number Quit
of Rate Followup Inveatigators Year of
Subjects (%) Period Location Report Notes
Group psychotherapy (1G nr 44 3 Months Hammett, Graff, 196441
weeks) Bash, Fackler,
roup counseling and
6
8
Year Goldman, and
Yanovski
Philadelphia, PA
Schwartz and
967461e
placebo
Group counseling and
36
19 Dubitzky
Walnut Creek, CA
meprobamate
Group counseling without
36
17
pill (all groups met 8
weeks)
Group psychotherapy (10
14
71
1 Year
Bozetti
197242
weeks)
Commercial group method
nr
21
6 Months San Diego, CA
Wake, Tyas, and
197219s
Smoke Watchers (commer-
16
38
4-12 Months Herrick
Ottawa, Canada
Schwartz
1973194
cial) group method
Smoke Watchers
55
25 Glen Rock, NJ
Ft. Lauderdale, FL
Smoke Watchers 209 37 Vancouver, BC
Group counseling, insight 354 28(M) 18_ Months Pyszka, Ruggels, and 1973162
development (ACS 20(F) Janowicz
clinics)
Group method of Smok-
167
27
4 Years Los Angeles, CA
Kanzler, Jaffe, and
1976197
Enders (commercial
program)
SmokEnders
30
40
1 Year Zeidenberg
New York, NY
Kanzler. Zeidenberg,
1976198
Group discussion
60
32
3 Months and Jaffee
New York, NY
Flow and Tullius
197542
(8 sessions)
Group therapy
850
15
1 Year Sutter-Yuba Co., CA
Paun
1976184
Group therapy 230 East Berlin,
and Tabex (cytisine)
Groups met for 2 years
44
39
10-24 East Germany
Fisk, Bortz, and
197742
after self-control and
lectures
Group counseling program
136
48 Months
1 Year Hammond
Palo Alto, CA
Ghelov (now Harrup)
1977177
155 41 Oakland, CA
61 51 San Francisco, CA
120 45
Group program (Kaiser 1,128 47 1 Year Harrup, Hansen, and 1979178
Foundation Health
Plan-5 centers) Soghikian
Northern California
Based on all subjects
result was estim,ated to
be 31 percent.
Part of Smoking
Control Research
Project. Dropouts,
nonresponders counted
as failures.
End of treatment quit
rate was 57 percent M,
43 percent F: quit rate
increased to 85 percent
M, 57 percent F.
Nonresponders counted
as failures.
18 percent quit if based
on all subjects.
Report claimed 39 per-
cent based on returns
from 167 "graduates."
Worksite program.
Counseling service at
Berlin-Frei driehshain
City Hospital.
Palo Alto Education
Center.
13 meetings over 8
weeks. Kaiser Founda-
tion Health Plan.
163
TIMN 293491

Intervention
~ Method Number
of
Subjects Quit
Rate
(%)
Followup
Period
Investigators
Location
Year of
Report
Group counseling (Ameri- 104 21 1 Year Shewchuck, Dubren, 197717z
can Health Foundation) Burton, Forman, 174
Group (participant choice) 212 19 1 Year Clark, and Jaffin
New York, NY
Group counseling 173 32 5 Months Shewchuk, Burton, 197742°
(random assignment) and Dubren 173
Group (participant
assigned) 446 12 New York, NY
Group (fee charged) 139 24
American Health Foun-
dation summary 1,034 26 1 Year Shewchuk 1976174
Withdrawal clinic 322 38 2 Years Lehrer
26 clinics in Israel 1978 1112
Group therapy (done at
Kaiser Health Plan,
Los Angeles) 19 5 2 Years Tongas, Goodkind,
and Patterson
Los Angeles, CA 197742
Group therapy (1964-1965) (342) 12 6 Months Fee and Benson 1977304
(1967-1970) 28 1 Year Tayside, Scotland
Group counseling 16 0 10 Months Pederson, Scrimgeour, 1979188
Group counseling 16 19 6 Months and Lefcoe
London, Ontario,
Canada
Groups (6 weeks), peer
support and taped
telephone messages 101 9 6 Months Grove, Reed, and
Miller
Indianapolis, IN 1979175
Psychotherapy and
medical consultation 1,000 36 1 Year Leophonte, Lafue,
Sperte, Albarede, and
Delaude
Toulouse, France 1979186
Group counseling 218 40 4 Months Flow 1980187
Self-help 18 Corvallis, OR
Control 5
Clinics following ACS-ALA
format (6 meetings over
3 weeks), speakers,
discussion, buddies 372 25 1-5 Months Evans and Lane
Long Island, NY 1980164
ACS Group-8/2-hour
sessions (903) 24 6 Months Lieberman
32 ACS units in 9 1981165
ACS Group-4/2-hour
sessions ( ) 24 ACS Divisions
ACS test clinic-4/1-hour
sessions ( ) 27
ACS test-1/12-hour
marathon ( ) 27
ACS test- 1/4-hour session ( ) 10
Notes
Scottish Anti-Smoking
Clinic.
Company program
designed by American
Health Foundation. CO
validation.
Acupuncture and drugs
optional.
Doctoral dissertation.
Results based on 63
percent response. Quit
rates increased to 36
percent at 5 years.
Of 1,213 subjects. 74
percent reached at
followup. 94 clinics in
evaluation
164
TIMN 293492

Intervention
Method Number
of
Subjects Quit
Rate
(%)
Followup
Period
Investigators
Location
Year of
Report
Lectures and self-control 1 Year Powell and McCann 1981203
and excessive smoking
and 4 week support
17
65 Washtenaw Co., MI
group
and 4 weeks of
17
59
telephone calls Kptween
subjects
and no contact control
17
65
Group therapy 1.356 27 18 Months Protivinsky 1981185
Open group therapy
742
54
6 Months Vienna, Austria
Berg
(smoking cessation clinic) Oscherslaben, 1982183
Group meetings and self-
54
15
3 Months Germany
Perrin, Tarrant,
1982768
help manual
Group program led by lay
478
23
1 Year Moreton, and East
England
Hackbarth, Gruder,
1983189
volunteers
4 options of group support
179
35
1 Year and Brickman
Chicago, IL
Brennan
198318'
minimal intervention or
self-quit and phone calls,
messages, buddies
Group meetings and lottery,
r
1
Months New York, NY
Stachnik and
98375'
no-smoking contest, con- 80 Stoffelmayr
tracts, 20 meetings over 85 Michigan
7 months
ALA-FFS manual for some
18
33
1 Year
Bishop and Fisher
1984170
subjects, trouble Eastern Missouri
shooting for some, and
4 meetings for some
ALA-FFS manuai and
48
33
group clinic
ALA-FFS manual and
46
7
group cinic
MEDICATION
Injection of lobeline hydro-
1,012
23
6 Months
Ejrup and Wikander
195941
chloride, meprobamate,
anti-cholengeric
substances, lectures,
counseling
Injection of lobeline hydro-
25
9
Months Stockholm, Sweden
osenberg
960
chloride, restinil, silver Copenhagen, 196241
acetate, auto-suggestion Denmark
Notes
$25 fee, $30 deposit.
Males-59 percent,
females-66 percent.
5 days treatment.
Vienna Counseling
Center.
Not clear how followup
was done.
Worksite program at
two companies.
49 cessation clinics
sponsored by 30
institutions.
Worksite program.
Metropolitan Life In-
surance Company.
Results for 3 different
worksites.
EASE (Employer
Assisted Smoking
Elimination). Worksite
program.
Original report was 61
percent success but a
followup by the
Norwegian Research
Group found 23 per-
cent success.
Followup results based
on about one-half the
subjects found at
followup.
165
TIMN 293493

Intervention
Method Number
of
Subjects Quit
Rate
(%)
Followup
Period
Investigators
Location
Year of
Report
Lobeline, lectures,
pamphlets 68 15 6 Months Yllo
Stockholm, Sweden 195941
Methylphenidate 166 6 16 Months Whitehead and
Davies
Denver, CO 196241
Lobeline and physician
counseling (40) 13 3 Months Edwards
London, England 196241
Hypnosis and physician
counseling ( ) 13
Methylphenidate 6 0 8 Months Whitehead and 196341
Diazepan 5 20 Davies
Placebo 5 0 Denver, CO
Lobeline, hydroxyzine,
discussion 1.255 15 3-8 Months Hoffstaedt
Newcastle upon Tyne, 196341
Lobeline, hydroxyzine,
discussion 80 47 10 Months England 1964
Lobeline sulfate and
placebos 50 10 4 Months Edwards
London, England 196441
Lobeline, lectures,
pamphlets 54 31 1 Year Arvidsson
Stockholm, Sweden 196441
Lobeline and one of 4
methods: 1-educative;
2-psychotherapy;
3-repressive-inspira-
tional group: 4-lecture
and discussion 312 18 9 Months Leone, Musiker,
Albala, and McGurk
Providence, RI '196441
Lobeline nr 0 3 Months Graff, Hammett, 196641
Librium 22 Bash,
Controls 11 Fackler, Goldman,
and Yanovski
Philadelphia, PA
Injections of lobeline hydro- 155 20- 1 Year Ejrup 196741
chloride, amphetamines,
counseling 26 New York, NY
Preseription-meprobamate 36 8 1 Year Schwartz and 196748
Dubitzky 176
Prescription-placebo 36 25 Walnut Creek, CA
Notes
Results were based on
all subjects.
Employees and
students of medical
center; results based on
all subjects.
Followup rates were
based on both methods
combined. All males.
Medical center employ-
ees, students. Success-
ful subjects did not
take pill.
61 percent completed
treatment. Success rate
based on subjects com-
pleting treatment was
31 percent.
All females. 25 percent
of subjects not followed
up counted as failures.
Results not based on
all subjects.
Combined results
reported. Success rates
based on nondropouts
were 33 percent.
Lobeline was
ineffective.
Results based on
subjects completing
treatment.
$75 fee. Injections
given 6 months to 2
years.
Part of Smoking Con-
trol Research Project.
Subjects randomly
assigned to prescription
method.
166 T'I1VIN 293494

Intervention
Method Number
of
Subjects Quit
Rate
(%)
Follownp
Period
Investigators
Location
Year of
Report
Lobeline, amphetamine, (1,473) 6-27 3-12 Months Ross 196745
phenobarbital, metham- ( ) Buffalo, NY
phetamine, meetings,
discussion
Lobeline
149
18
5 Years
West, Graham,
197742
Amphetamine 160 13 Swanson, and
Lobeline and 81 21 Wilkinson
amphetamine
Placebo
153
16
No education 126 15
Education 417 18
Methylscopolamine 491 50 1 Year Wilhelmsen 1968858
Methylscopolamine
290
19(M)
1 Year Goteborg, Sweden
Wetterqvist
197 1859
12(F) Lund, Sweden
Combination drugs and
counseling:
Received drugs
65
29
3 Months
Jacobs, Spilken,
197142
No drugs 39 49 Norman, Wohlberg
Group counseling 83 42 and Knapp
Individual counseling 21 14 Boston, MA
Atropine-like substances, 100 35 1 Year Arvidsson 1971880
groups, aversion theapy Stockholm, Sweden
Fenfluramine 26 19 1 Year Fee 1977304
hydrochloride 24 25 Tayside, Scotland
Placebo
NICOTINE CHEWING GUM
Nicotine chewing gum
92
24
6 Months
Brantmark, Ohlin,
1973 548
Nicotine chewing gum
43
23
1 Year and Westling
Lund, Sweden
Russell, Wilson,
1976548
Clinic and nicotine
84
35
6 Months Feyerabend, and Cole
London, England
Puska, Bjorkqvist,
1979265
chewing gum
Clinic and placebo
76
28 and Koskela
Kuopio, Finland
chewing gum
Nicotine chewing gum
70
23
6 Months
Malcolm, Siliett,
1980263
Placebo chewing gum 70 5 Turner, and Ball
Controls 70 14 London, England
Nicotine chewing gum 69 38 1 Year Raw, Jarvis, Feyera- 1980245
Rapid smoking 49 14 bend, and Russell
London, England
Notes
Medicine given in
various combinations.
24 withdrawal clinics.
Attempt was made to
reach 800 subjects who
attended the last 11
clinics in 1964-1965;
599 subjects. Five-year
result for Ross clinics.
Males-56 percent,
females-41 percent.
The 5-year followup
result was 9 percent.
Drugs: Lobeline,
imipramine, hydro-
chloride, destroamphe-
tamine sulfate. $10
deposit.
Males-49 percent,
females-22 percent.
Results based on sub-
jects completing
treatment.
Chemical verification.
Carbon monoxide
validation.
167
TIMN 293495

Intervention
Method Number Quit
of Rate
Subjects (%)
Followup
Period
Investigators
Location
Year of
Report
Psychotherapy and cessa-
tion clinic 49 37 1 Year Fagerstrom
Uppsala, Sweden 1982248
Psychotherapy and nico-
tine chewing gum and
cessation clinics 47 49
Group therapy and nico-
tine chewing gum 180 13 1 Year Fee and Stewart
Dundee, Scotland 1982241
Group therapy and placebo
gum 172 9
Group therapy and nico-
tine chewing gum 58 47 1 Year Jarvis, Raw,
Russell, and 1982242
Group therapy and placebo
gum 58 21 Feyerabend
London, England
Advice and booklet 675 4 1 Year Russell, Merriman. 1983 254
Advice and booklet and
nicotine chewing gum 679 9 Stapleton, and Taylor
London, England
Control 584 4
Nicotine chewing gum 51 33 6 Months Toomes and Paul
Germany 1983264
Nicotine chewing gum
and clinic 30 30 1 Year Schneider, Jarvik,
Forsythe, Read. 1983247
Placebo gum and clinic 30 20 Elliott, and Schweiger
Nicotine chewing gum 13 8 Los Angeles, CA
Placebo gum 23 11
Nicotine chewing gum 23 17 9 Months Bourke and
Callaghan
Dublin, Ireland 1983262
Nicotine chewing gum
and clinic 140 12 1 Year Kunze, Schoberberger
and 23 others
Vienna, Austria 1983250
Advice 371 9 1 Year British Thoracic 1983252
Advice and booklet 377 9 Society
Advice/booklet and placebo
gum 402 11 95 centers in England
Advice and booklet and
nicotine chwing gum 400 10
Nicotine chewing gum and
clinic (243) 20 1 Year Schlegal, Manske,
and Shannon 1983249
Clinic (3 treatments) ( ) 29 28 Canadian military
Full treatment
(17 sessions) 25-38 bases
Minimal contact
(4 sessions) 17-29
Self-help 7-10
Notes
Carbon monoxide or
carboxyhemoglobin
validation.
No validation at one
year.
Carbon monoxide
validation except for 12
subjects. Remaining
subjects off smoking 1
year: nicotine chewing
gum 31 percent,
placebo 14 percent.
Subjects did not indi-
cate willingness to quit.
Carboxyhemoglobin
validation.
Carbon monoxide
validation.
Subjects were hospital
staff and respiratory
patients.
Only abstainers
followed up. Of 52 ab-
stainers, 33 percent re-
mained nonsmokers.
Carboxyhemoglobin
and thiocyanate
validation.
29 percent is quit rate
for three treatments
combined.
6 months program.
168 TIMN 293496

Intervention
Method Number
of
Subjects Quit
Rate
(%)
Followrup
Period
Investigators
Location
Year of
Report
Group therapy and nico- 106 29 1 Year Hjalmarson 1984244
tine chewing gum Goteborg, Sweden
Group therapy and placebo
gum 99 16
Nicotine chewing gum and (120) 37 1 Year Hall, Tunstall, Rugg, 1985248
4 group sessions/3 weeks Jones, and Benowitz
Behavior treatment: aversive
smoking, relapse pre-
vention training/relaxation ( ) 28 San Francisco, CA
Nicotine chewing gum and
behavioral treatment ( ) 44
Nicotine chewing gum and
20-minute weekly clinic 22 23 10 Months Killen, Maccoby, and
Taylor 1984281
Skills training 20 30 Palo Alto, CA
Nicotine chewing gum and
skills training 22 50
Nicotine chewing gum 105 12 3 Months Christen, McDonald, 1984273
Placebo gum 103 5 Olson, Drook, and
Stookey
Indianapolis, IN
Nicotine chewing gum 101 10 1 Year Jamrozik, Fowler, 1984258
Placebo gum 99 8 Vessey, and Wald
Oxford, England
Nicotine chewing gum 161 11 1 Year Soul
At Sea 1984 251
Acupuncture 224 8 13 Months Clavel, Benhamou, 1985257
Nicotine chewing gum 205 12 Company-Huertas,
Control-Locked cigarette
case 222 3 and Flamant
Villejuif, France
Nicotine chewing gum and
4 contacts (telephone
call, 2 physician
consultations, letter) 50 27 1 Year Backstrom. Bergman,
and Edman
Uppsala. Sweden 1985260
Nicotine chewing gum and
1 physician consultation 46 22
Four contacts as above 22 15
One physician consultation 27 3
Nicotine chewing gum and
self-help materials 156 19 1 Year Lando, Kalb, and
McGovern 1986243
Nicotine chewing gum and
"dangers of smoking"
pamphlet
HYPNOSIS 148 22 Ames, IA
Single hypnosis treatment 50 18 1-4 Years Moses
Jamaica Plains, MA 1964298
Notes
Carbon monoxide
validation.
Carbon monoxide and
thiocyanate validation.
6 dropouts excluded
from results.
Carbon monoxide and
thiocyanate validation.
Dental patients. Carbon
monoxide validation.
Carbon monoxide vali-
dation. General prac-
tice patients.
British naval seamen
serving on HMS
Hermes.
3 group meetings.
This listing duplicated
under acupuncture.
1%2 subjects validated
by carbon monoxide.
After quitting: Tele-
phone call-7 days;
physician consulta-
tions-14 and 30 days;
letter-3 months. One
physician consulta-
tion-14 days after
quitting.
Only 207 subjects used
the gum. Validation by
thiocyanate levels.
Based on all subjects
quit rate was 13
Males-26 percent,
females-0 percent.
percent.
169
TIMN 293497

Intervention Number Quit
of Rate Followup
Investigators
Year of
Method Subjects (%) Period Location Report
Hypnotherapy (10 weekly nr 89 3 Months Hammett, Graff, 196641
visits, 4 treatments) Bash. Fackler,
Goldman, and
Individual hypnosis (3 con-
75
64
1-2 Years Yanovski
Philadelphia, PA
Hall and Crasilneck
1970303
secutive sessions and 1
session month later)
Individual hypnosis
195
18
2 Years Dallas, TX
Orr
1970305
(unlimited number of
sessions; average 6 + )
Single session in which
616
35
1 Year Harwell, UK
Spiegel
1970299
patient is taught
self-hypnosis
Individual hypnosis
97
25
6 Months New York, NY
Nuland and Field
1970308
Meditation during
84
60
6 Months New York, NY
hypnosis, self-hypnosis
Group hypnosis (12-hour
60
88
1 Year
Kline
1970312
session) relaxation,
Imagery, self-hypnosis
Individual hypnosis, self-
54
13
3 Months New York, NY
Perry and Mullen
197542
hypnosis (1 session) Montreal, Canada
Single group hypnosis 50 8 8-12 Months Pederson, Scrimgeour. 1975313
treatment
Single group hypnosis and
16
50
10 Months and Lefcoe
London, Ontario,
group counseling
Group counseling
16
0 Canada
Wait list control 16 13
Individual hypnosis, nausea 1,000 68 - 1 Year Miller 1976302
suggestions, self-hypnosis
Individual hypnosis, relax-
48
50
6 Months Washington, DC
Watkins
1976307
ation, concentration,
self-hypnosis (4 weeks)
Self-hypnosis, single session
193
17
1 Year Missoula, MT
Shewchuck, Dubren,
1977172
113 12 5 Months Burton, Forman,
Group hypnosis, imagery
19
68
10 Months Clark, and Jaffin
New York, NY
Sanders
197731'
self-hypnosis (4 sessions)
Individual hypnosis
38
13
1 Year Chapel Hill. NC
Fee
1977304
Group hypnosis, sugges-
8
25
9 Months Tayside, Scotland
Barkley, Hastings,
1977316
tions, (7 sessions) and Jackson
Bowling Green, OH
Notes
Patient phoned daily
for one month. If based
on all subjects, quit
rate was 57 percent.
Those answering
followup-55 percent
quit. Nonresponders
counted as failed.
6 group counseling ses-
sions and 6 monthly
meetings.
Sessions up to 6
months. Followup may
be based on estimates.
Patient phones daily.
American Health
Foundation,
170 TIMN 293498

Intervention
Method
Individual hypnosis, self-
hypnosis (1 session)
Group hypnosis, self-
hypnosis (1 session)
Individual hypnosis,
aversive suggestions
(3 sessions)
Group hypnosis
(3 sessions)
Individual hypnosis (1
session) suggestions,
visualization
Individual hypnosis, self-
hypnosis (1 session)
Group counseling
Single group hypnosis and
counseling
Video-hypnosis and
counseling
Single group hypnosis and
relaxation and
counseling
Individual hypnosis, self-
hypnosis
Hypnosis and rapid
smoking
Hypnosis and desensitiza-
tion as followup technique
Hypnosis and suggestions
Suggestions alone
No treatment
Group hypnosis and group
counseling
Group hypnosis and group
counseling and rapid
smoking
Group counseling and
rapid smoking
Single group hypnosis
session
Individual hypnosis
Group and individual
hypnosis/suggestions,
imagery (2 sessions)
Number
of
Subjects Quit
Rate
(%)
FolIowup
Period
Investigators
Location
Year of
Report
Notes
449 39 3 Months Grosz 1978881
Indianapolis, IN 862
141 31
12 50 6 Months MacHovec and Man 1978310 Patient phone calls.
10
40 Winnipeg, Manitoba,
Canada
75 45 6 Months Stanton 1978301 Three or more sessions
Tasmania, Australia offered, if needed.
40 25 6 Months Berkowitz, Ross- 197930°
6
8
Months Townsend, and
Kohberger
Boston, MA
Pederson, Scrimgeour,
9793'4
17 53 and Lefcoe
16
19 London, Ontario,
Canada
16 13
26 4 3 Months Perry, Gelfand, and 19791163 One session.
29
24 Marcovitch
Montreal, Canada
23 17 6-9 Months Powell 1980309
10
60 -
3 Months Boston, MA
Javel
1980864
12-15 followup calls.
10 40 Santa Cruz, CA
10 0
9 56 6 Months Pederson, Scrimgeour, 1980115
23
13 and Lefcoe
London, Ontario,
21
38 Canada
468 28 6-9 Months Owens and Samaras 1981318 Damon Smoking
Oklahoma City, OK Control Program.
100
21
15 Months
Sheehan and Surman
1982308 Tape available for
reinforcement.
64
9
6 Months Boston, MA
Smith
1982865
Doctoral dissertation.
Pasadena, CA
171
.TIMN 293499

Intervention
Method Number
of
Subjects Quit
Rate
(%)
Followup
Period
Investigators
Location
Year of
Report
Notes
Group hypnosis 783 14 1 Year Wagner, Hindi-Alex- 1983319 Damon Smoking Con-
ander, and Horwitz
Oklahoma City, OK trol Program.
Hypnosis (1 session),
visualization 63 22 3 Months Monday
University, MS 1983866 Doctoral dissertation.
Hypnosis (4 sessions) 29 41 4 Months Schubert 1984 292 Doctoral dissertation.
Systematic relaxation
(4 sessions) 29 38 Boulder, CO
Wait list control 29 7
Hypnosis, self-hypnosis 29 30 6 Months Rabkin, Boyko, 1984154 Results based on sub-
(single treatment) Shane, and Kaufert jects who answered
Manitoba, Canada followup. 9 subjects
not included in results.
Hypnosis and counseling
(1 session) 683 38 6 Months Ryde
London, England 1985867
Hypnosis and group 35 31 3 Months Jeffrey, Jeffrey, 1985771 Military personnel and
sessions Greuling, and Gentry dependents. 4 sessions.
Wait list control 30 0 El Paso, TX
Hypnosis 48 18 6 Months Frank, Umlauf, 1986'70 Univ. of Missouri-
Group 15 20 Wonderlich, and Columbia. Worksite
ACUPUNCTURE Ashkanazi
Columbia, MO Program.
Auricular staplepuncture 642 61 6 Months Sacks 1975341 Puncture at "lung
Torrance, CA point" in both ears.
Acupuncture in lung site
area 44 21 3 Months Gilbey and Neumann
Halifax, Nova Scotia 1977348
Acupuncture in kidney site
area 49 15
Auricular acupuncture 200 24 1 Year Pene, Kelledjian, and
Klein
France 1977344
Placebo-site acupuncture 12 0 6 Months MacHovec and Man 1978310
Correct-site acupuncture 12 25 Winnipeg, Manitoba,
Untreated controls 12 0 Canada
Acupuncture at correct site
for smoking withdrawal 25 8 6 Months Lamontagne and
Annable 1980347
Acupuncture to enhance
relaxation 25 16 Montreal, Canada
Self-monitoring with counter 25 20
Acupuncture and sodium 335 34 6 Months Mabry and Fosbury 1981353 Of those reached at
bicarbonate, procaine,
B vitamins and diet
suggestions El Paso, TX followup, 42 percent
claimed they had quit.
172 TIMN 293500

Number Quit
Intervention of Rate F'ollowup Investigntors Year of
Method Subjects (%) Period Location Report Notes
Acupuncture 405 5-15 6 Months Martin and Waite
New Zealand 1981354
Acupuncture 194 30 2 Years Fuller
Richmond, Australia 1982349
Auricular acupuncture and 514 30 2 Years Choy, Lutzger, and 1983342
instructions Meltzer
New York, NY ~
Acupuncture and Nicogum,
Nux vomica tablets,
Tabacum 65 32 1 Year Labadie, Dones,
Gachie, Freour,
Perchoc, and Huynh 1983 345
Tranquilizer and Nicogum,
Nux vomica tablets,
Tabacum 65 31 Bordeaux, France
Acupuncture 140 16 1 Year Cottraux, Harf, 1983351
Behavior therapy (stress 138 7 Boissel,
reduction, self-control) Schbath, Bouvard,
Placebo pill 140 14 and Gillet
Wait list control 140 6 Lyon, France
Acupuncture at correct
site 28 18 6 Months Gillams, Lewith, and
Machin 1984346
Control received acupunc-
ture at ineffective site 27 15 Southampton,
England
Group therapy (4 weekly
sessions) 26 11
Acupuncture 224 8 13 Months Clavel, Benhamou, 1985257
Nicotine chewing gum 205 12 Company-Huertas,
Control-locked cigarette
case
SMOKE AVERSION 222 3 and Flamant
Villejuif, France
Smoke satiation-double
rate 20 60 4 Months Resnick
Philadelphia. PA 1968587
Smoke satiation-triple
rate 20 65
Control 20 20
Hot smoky air, rapid
smoking 78 19 1 Year Lublin and Joslyn
Los Angeles, CA 1968560
Hot smoky air 20 0 6 Months Grimaldi and
Lichtenstein
Eugene, OR 196942
Results based on 90
percent who answered
followup. Quit rate 34
percent at 1 year.
Patient seen 1/week
until abstained 4
weeks. Patient reported
every 6 months for 2
years.
3 weekly sessions of 3
hours for 2 weeks.
45 percent of group
subjects failed to com-
plete the group
sessions.
3 group meetings. This
listing duplicated under
nicotine chewing gum.
1/2 subjects validated
by carbon monoxide.
173
TIMN 293501

Intervention
Method Number Quit
of Rate
Subjects (%)
Followup
Period
Investigators
Location
Year of
Report
Satiation: chain smoking
20 hours 11 55 4 Months Marrone, Merksamer
and Salzberg 1970595
Satiation: chain smoking
10 hours 11 18 Sacramento, CA
No treatment 10 10
Rapid smoking 18 72 3 Months Harris and 197142
Rapid smoking - deprived 18 1 Lichtenstein
Eugene, OR
Satiation or hierarchial
reduction or aversive
taste pill 65 14 6 Months Marston and McFall
Madison, WI 1971888
Warm smoky air and 12 67 6 Months Schmahl, Lichten- 1972561
rapid smoking
stein, and Harris 563
Rapid smoking 13 62 Eugene, OR
Warm smoky air and 10 60 6 Months Lichtenstein, Harris, 1973562
rapid smoking
Birchler, Wahl, and 563
Warm smoky air 10 60 Schwab
Rapid smoking 10 60 Eugene, OR
Regular paced aversive
smoking 10 30
Warm smoky air or
smoke satiation 105 31 2 Years Lublin and Barry
Los Angeles, CA 197342
Rapid smoking (self-
administration) 19 26 3 Months Kopel
Euguene, OR 197442
Rapid smoking 22 41
Regular paced aversive
smoking 12 17
Rapid smoking 18 38 3 Months Weinrobe and 197546
Rapid smoking. urge
termination 11 81 Lichtenstein
Eugene. OR
Focus proced. for int./ext.
locus of control and
smoking stimulus
satiation 89 32 6 Months Best
Vancouver, BC,
Canada 197542
Rapid smoking 13 0 3 Months Sutherland, Amit, 1975661
Rapid smoking and
relaxation 26 19 Golden, and
Roseberger
or relaxation alone - Montreal, Quebec,
Canada
Rapid smoking 14 21 1 Year Lando 1975565
Excessive smoking 15 20 Ames, IA
Regular paced aversive
smoking 15 20
Notes
Different treatments
combined in results. 6
group meetings over 3
weeks.
Result was 57 percent
if based on all sub-
jects. A 6-year
followup located 16
subjects (9 abstinent)
for quit rate of 57
percent.
A 5-year followup
located 16 aversion
subjects (4 abstinent)
for quit rate of 25
percent.
Doctoral dissertation.
A 2-year followup
located 33 subjects (8
abstinent) for quit rate
of 24 percent.
A 2-year followup
located 22 subjects
(10 abstinent) for quit
rate of 45 percent.
Doctoral dissertation.
$10 deposit.
Urine samples col-
lected but not ana-
lyzed. Based on all
subjects, quit rate
was 12 percent.
$20 deposit. Carbon
monoxide breath test
at 3 months.
174
TIMN 293502

Intervention
Method Number
of
Subjects Quit
Rate
(%)
Followrnp
Period
Investigators
Location
Year of
Report
Rapid smoking 14 42 6 Months Lando 1976568
Self-paced aversive 15 27 Ames, IA
smoking
Nonaversive condition
11
27
Rapid smoking and self- 9 56 3 Months McAlister- 1976569
control
Rapid smoking and self-
8
63 Palo Alto, CA
control over TV
No treatment control
8
0
Rapid smoking or 54 12 4 Months Levenberg and 1976 662
systematic desensitiza
tion or relaxation
Rapid smoking
11
18
6 Months Wagner
Birmingham, AL
Gordon
1976569
Rapid smoking and 11 18 New Brunswick, NJ
message
Self-control
11
18
Self-control and message 11 9
Rapid smoking 16 19 2 Years Tongas, Goodkind, 19768'2
Covert condition 16 19 and Patterson
Rapid smoking and group 21 38 Los Angeles, CA
and covert condition
Rapid smoking and group
13
15
5 Months
Curtis, Simpson, and
197642
discussion
Group discussion
13
15 Cole
Ft. Worth. TX
(10 weeks)
Rapid smoking and warm
32
41
6 Months
Flaxman
1976647
smoky air and self-
control and other
procedures
Attention control
2
2 Chicago, IL
Rapid smoking 12 42 9 Months Barkley, Hastings, 1977318
Rapid smoking and warm
12
17
9 Months and Jackson
Bowling Green, OH
Dawley and Sardenga
1977564
smoky air and handling
cigarette litter
Satiation and rapid
72
38
6 Months New Orleans, LA
Best
1977569
smoking and coping
techniques and
telephone calls
Rapid smoking (high
6
7
Months Waterloo, Ontario,
Canada
Glasgow
97786
therapist contact) Eugene, OR
Rapid smoking and self- 15 25
control manual,
relaxation, counseling
Rapid smoking and self-
15
10
control (self-administered)
Notes
6 treatment, 4
maintenance group
sessions.
Serum thiocyanate
validation. 7 group
sessions.
9 sessions over 3
weeks.
Doctoral dissertation.
19 treatments over 1
year. Based on subjects
completing treatment,
covert Q.R. = 29
percent and combined
Q.R. = 64 percent.
Doctoral dissertation.
See hypnosis for other
conditions.
Subjects were VA
hospital employees.
$25 deposit.
Carbon monoxide
validation. $5 fee, $25
deposit. 6 sessions.
Doctoral dissertation.
175
7'IAIN 293503

Intervention
Method Number
of
Subjects Quit
Rate
(%)
Follownp
Period
Investigators
Location
Year of
Report
Regular paced aversive 16 23
smoking (high therapist
contact)
Rapid smoking
8
38
3 Months
Pechacek
1977569
Rapid smoking and self- 10 30 Austin, TX
control
Noninhaling rapid smoking
9
33
Noninhaling rapid smoking 9 33
Rapid smoking (3 20 30 3 Months Relinger, Bornstein, 197742
maintenance conditions:
booster, phone booster,
no maintenance)
Rapid smoking
0
0
Months Bugge, Carmody, and
Zohn
Missoula, MT
Saterfield
977589
Rapid smoking and self- 10 20 Palo Alto. CA
instruction
Rapid smoking and
10
30
distraction.
Rapid smoking and
nr
8
3 Months
Hendrix
1977869
negative covert control
Relaxation and positive
43 Louisville, KY
instruction, coping,
imagery, and self-
reinforcement
Rapid smoking-high aver-
7
0
Months
orton and Barske
97742
sion and lectures Winnipeg, Canada
Rapid smoking-low aver- 25 30
sion and lectures
Rapid smoking and
14
36
3 Months
Danaher
1977569
discussion
Eugene, OR 671
Rapid smoking and self- 14 21
control
Regular paced aversive
11
27
smoking
Regular paced aversive
11
27
smoking and self-control
Rapid smoking and self-
20
55
6 Months
Best, Owen, and
1978570
control Trentadue
Rapid smoking and satia- 20 45 Waterloo, Ontario,
tion and self-control Canada
Satiation and self-control 20 40
Rapid smoking 15 40 1 Year Barbarin 1978572
Covert sensitization 15 7 New Brunswick, NJ
Rapid smoking and covert 15 7
sensitization
Control
15
0
176
Notes
6 group sessions.
Serum thiocyanate
validation. 5 group
sessions. Doctoral
dissertation. -
Doctoral dissertation.
9 sessions over 5
weeks.
7 sessions over 3 to 4
weeks.
Validation by carbon
monoxide. Doctoral
dissertation.
$25 deposit.
10 sessions over 1
month. Doptoral
dissertation: '
TIMN 293504

Intervention
Method
Relaxation, antismoking
messages, hypnosis for
followup, individual
counseling
and taste satiation-
smoke holding
and rapid smoking
Focused smoking and
treatment program
Focused smoking and
counseling
Rapid smoking and
physical exams
Rapid smoking and
counseling
Rapid smoking and
counseling and hypnosis
Number Quit
of Rate Foilowup Investigators Year of
Subjects (%) Period Location Report
25 68 6 Months
i 10 60
Tori
San Francisco Bay
Area
1978604
9 56 6 Months Hackett and Horan 1978597
University Park, PA
30 40 6 Months Hackett and Horn 1979600
University Park, PA
27 52 6 Months Hall, Sachs, and Hall 1979573
Palo Alto, CA
21 38 6 Months Pederson, Scrimgeour, 19801811
and Lefcoe
23 13 London, Ontario,
Canada
Notes
Average age of subjects
= 20 years.
Results verified by air
carbon monoxide.
Average 7 sessions.
Purpose of trial to
check effects of rapid
smoking.
Hypnosis and counseling 9 56
Rapid smoking and 16 6 1 Year Raw and Russell I980576 COHb validation. $25
support London, England deposit. Dropouts
Cue exposure and support 17 18 counted as failures.
and advice
Support and advice 16 19
Rapid smoking and 16 38 8 Months Danaher, Jeffrey, 1980578 6-week program.
relaxation audiotape and Zimmerman, and
meetings with consultant Nelson
Regular paced aversive 14 29 Palo Alto, CA
smoking and relaxation
and meetings with
consultant
Control 17 12
Regular paced aversive 26 20 6 Months Danaher
smoking and self-control Dearborn, MI
Rapid smoking 19 25 1 Year
Rapid smoking and
relaxation
Rapid smoking and
relaxation and contin-
gency contracting
Contingent rapid smoking
Rapid smoking and
education seminars
21 25
Poole, Sanson-Fisher,
and German
Nedlands,
18 22 Western Australia
17 14
172 28 6 Months Parker and
Younggren
Tacoma, WA
Rapid smoking and 200 33 1 Year Massonnet, Frison,
excessive smoking and and Llung
individual therapy Lyon, France
1980745 Worksite program.
Danaher and Lichten-
stein book used.
1981575 Confederate validation.
1981577 4-week clinic in
military setting.
1982571 6 daily treatments.
177
TIMN 293505

Intervention
Method Number
of
Subjects Quit
Rate
(%)
Followup
Period
Investigators
Location
Year of
Repoct
Focused smoking 12 0 6 Months Zumoff 1983601
Carbon monoxide feedback 12 20 University Park, PA
Focused smoking and 12 50
carbon monoxide
feedback
Control
12
0
Rapid smoking/instruction: (79) 36 3 Months Sobata 1984870
use of timer
Rapid smoking/instruction:
( )
50 St. Louis, MO
use of rapid smoking
Rapid smoking with
( )
30
no instructions
Rapid smoking and relapse
29
52
1 Year
Hall, Rugg, Tunstall,
1984580
prevention and skills and
relaxation training
Regular paced aversive
28
39 and Jones
San Francisco, CA
smoking and relapse
prevention and skills and
relaxation training
Rapid smoking and
2
4
discussion
Regular paced aversive
34
26
smoking and use of Self-
Testing Kit
Rapid smoking and
18
50
2 Years
Hall, Sachs, Hall, and
1984 574
comprehensive physical
examination including
stress test
Rapid smoking
3
3
Months Benowitz
Cleveland, OH
Corty and McFall
984 579
Response prevention 14 7 Bloomington, IN
(diminish power of
situations)
Rapid smoking and relapse
36
28
1 Year
Hall, Tunstall. Rugg.
1985248
prevention and skills and Jones, and Benowitz
relaxation training San Francisco, CA
Taste satiation-smoke (64) 63 6 Months Walker and Franzini 1985802
holding San Diego, CA
Focused smoking and ( ) 50
physiological measures
Taste satiation and
( )
38
focused smoking and
physiological measures
and boosters
Other 5 groups of
)
8
different combinations
OTHER AVERSIVE TREATMENTS AND BEHAVIORAL TECHNI9UES
Electric shock 10 10 6 Months McGuire and 1964 41
Vallance
Glasgow, Scotland
178
Notes
Doctoral dissertation.
Doctoral dissertation.
$65 deposit. 14 ses-
sions. Validation by
thiocyanate levels and
expired air carbon
monoxide. Feedback of
carbon monoxide to
subjects.
Cardiopulmonary
patients. Results vali-
dated by cotinine.
thiocyanate and COHb.
Quit rate depends on
subjects left out of
followup. Doctoral
dissertation.
14 sessions over 8
weeks. Results
validated.
72 subjects enrolled,
67 completed treat-
ment. 64 followed up.
Overall, focused smok-
ing quit rate was 19
percent, taste satiation
quit rate was 28
percent.
TIMN 293506

Intervention
Method Number
of
Subjects Quit
Rate
(%)
Follownp
Period
Investigators
Location
Year of
Report
Electric shock and breath 33 11 6 Months Mees 196641
holding Springfield, OR
Electric shock 14 43 1 Year Russell
London, England 197042
Electric shock and self- 11 55 1 Year Chapman, Smith, 197142
management and Layden
Electric shock 12 25 Seattle. WA
Electric shock 33 21 9 Months Best and Steffy
Waterloo, Ontario,
Canada 197142
Electric shock 43 63 1 Year Pope and Mount 197542
Self-administered shock on: Berecz 1976617
imagining triggering
cognitions 5 60 2 Years Berrien Springs, MI
imagining target
behaviors 5 0
Electric shock and rapid
smoking
and education (4 weeks) 31 39 6 Months Younggren and
Parker
Tacoma, WA 1977779
Five-Day Plan and wrist
band aversive 14 57 1 Year Berecz
Berrien Springs, MI 1979818
Five-Day Plan and wrist
band nonaversive
therapy 14 7
Five-Day Plan 40 13
Five-Day Plan and
nonusers of wrist band 14 21
Notes
Subjects were soldiers.
The quit rate for men
equals 71 percent and
for women equals 0
percent.
Breath holding 28 0 6 Months Keutzer 196743 Results were based on
Coverant therapy 30 20 Eugene, OR about 85 percent of
Attention placebo 34 18 subjects.
Negative practice 31 10
Combined treatment 18 19
Controls 31 6
Covert verbalization 12 41 6 Months Steffy. Meichenbaum, 197042
Overt verbalization with 12 17 and Best
action
Overt verbalization
12
0 Waterloo, Ontario,
Canada
without action
Insight verbalization
12
8
control
Covert sensitization
40
35
3 Months
Hall and Denholtz
197342
Covert sensitization 16 19 3 Months Piscataway, NJ
Rapid smoking 10 30 9 Months Severson, O'Neal, and 1977613 5 group sessions.
Rapid smoking and covert 10 50 Hynd
sensitization
Modeling and covert
9
11 Northern Colorado
sensitization
Relaxation
8
0
179
TIMN 293507

Intervention
Method
Rapid smoking, covert sen-
sitization, cognitive re-
structuring, role playing,
relaxation and behavior
rehearsal
Number Quit
of Rate Followup Investigators Year of
Subjects (%) Period Location Report Notes
20 45 6 Months Elliott and Denney 1978614 Doctoral dissertation.
Lawrence, KS Also self-reward and
punishment. 1/3 of
subjects had booster
sessions.
Satiation or rapid smoking 18 17
Nonspecific procedures, 17 12
lectures
Control 6 0
Sensory deprivation 5 60
197342
3 Months Suedfeld and Ikard
Sensory deprivation and 20 30 1 Year Suedfeld and Ikard 197492 Started as doctoral
messages New Jersey dissertation. Fred Ikard
Sensory deprivation/no 17 24 died suddenly June 26,
messages 1972.
Messages confined at home 17 6
No treatment-encouraged
to seek other ways of 18 17
quitting
REST 15 21 1 Year
REST and messages and 15 53
self-management and
satiation
Messages and self-man- 15 27
agement and satiation
Sensory deprivation-6 20 20 9 Months
hours
Sensory deprivation-12 21 24
hours
Sensory deprivation-24 15 0
hours
Placebo-24 hours isolation 16 31
Satiation and covert 19 5 1 Year
condition
Satiation and REST 19 5
Satiation and 24 hours 18 28
recuperation
Satiation demonstration 18 6
and REST
Best and Suedfeld 1982866 $25 deposit. REST = re-
Waterloo, Ontario, stricted environmental
Canada stimulation therapy
(sensory deprivation).
Christensen and 198266' Social Isolation sub-
DiGiusto jects could read and
New South Wales, listen to music. 10 ad-
Australia ditional sub,f eets were
not followed up.
Suedfeld and 1986669 24 hours recuperation-
Baker-Brown relaxation was placebo
Vancouver, BC condition. 6 subjects
lost to followup.
Self-control and monitoring 36 5 6 Months McFall and Hammen
Madison, WI
Individual counseling and 55 46 6 Months Morrow, Sachs,
self-control and stimulus Gmeinder, and
satiation Burgess
Sacramento. CA
Negative practice
Self-control
Negative practice and self-
control
1971623
1973 648
9 22 6 Months Delahunt and Curran 1976871
9 22 Lafayette, IN
9 56
Control 13 0
Nonspecific with group 9 11
support
180 TIMN 293508

Intervention
Method
Self-management
Self-monitoring and social
reinforcement
No treatment
Habit reversal (some self-
reinforcement)
Educational, films
Self-control and relaxation
Self-control and covert sen-
sitization
Self-control
Self-control and cue
extinction
Cue extinction
Self-reinforcement or self-
monitoring
Self-punishment or self-
punishment and self-
reinforcement
Stimulus control and
self-control
Stimulus control and
muscle relaxation exer-
cises (5 sessions over
3 weeks)
Health motivation and
self-management
Normal paced aversive
smoking and relaxation
training
Self-monitoring and relax-
ation training and smoke
aversion and maintenace
(urge controls)
Signal device and groups
Mechanical counter and
groups
Signal device (no group)
Mechanical counter (no
group)
Timer (eliminate smoking)
Timer (reduce smoking)
Control
Group and stimulus satia-
tion and self-control
Number
of
Subjects Quit
Rate
(%)
Follownp
Period
Investigators
Location
Year of
Report
10 0 11 Weeks McGrath and Hall 1976872
10 0 Milwaukee, WI
9 0
19 27 3 Months Katz, Heiman, and
Gordon 1977873
9 11 Stockton, CA
15 33 6 Months Lowe, Green, Kurtz, 1980615
15 13 Ashenberg, and Fisher
St. Louis, MO
(40) 29
( ) 27
( ) 8
22 0 3 Years Murray and Hobbs
Tulsa, OK 1981874
22 50
74 23 4 Years Colletti, Supnick, and 1982875
29 28 3 Years Rizzo
Binghamton, NY
34 24 6 Months Rabkin, Boyko,
Shane, and Kaufert
Manitoba, Canada 1984154
19 26 6 Months Hall, Bachman,
Henderson, Barstow, 1983599
16 6 and Jones
San Francisco, CA
94 31 . 3 Months Manley and Boland
Kingston, Ontario,
Canada 1983663
9 33 3 Months Levinson, Shapiro, 1971644
11 0 Schwartz, and Tursky
Boston, MA
10 10
8 0
10 0 2 Months Bernard and Efran 1972643
10 40 Rochester, NY
8 0
16 63 1 Year Record
Sacramento, CA 197442
Notes
Followup quit rate at 2
years 29 percent for 56
subjects.
Quit rate for self-
punishment was 25
percent if based on all
subjects.
Carbon monoxide
validation. $20 fee and
$10 deposit. 5 sessions
over 4 weeks and
maintenance.
Results based only on
subjects answering
followup.
Cardiovascular and
pulmonary patients.
$75 fee, $25 deposit.
Validation by carbon
monoxide.
Master's thesis.
181
TIM.N 293509

Intervention
Method
Mechanical timer measured
interval between
cigarettes
Stimulus control and
rapid smoking
and daily partner
phone contact
and ad lib partner
phone contact
and controlled phone
contact
Cognitive stimulus control
Stimulus control
Control
Relaxation tape, normal
paced aversive smoking
and group and 20 letters
mailed over 3 months
Regular paced aversive
smoking and relaxation
tape
Nicotine fading
Self-monitoring tar and
nicotine
Nicotine fading and self-
monitoring
Modified ACS program
Brand fading and feedback
of CO and SCN levels
Nicotine fading and anxiety
management training
Nicotine fading
Brand fading and
abstinence training
Wait list control
Brand fading for W.L.
controls
Brand fading and absti-
nence training and feed-
back and public posting
carbon monoxide levels
Nicotine fading
Self-monitoring
Number
of
Subjects Quit
Rate
(%)
Followup
Period
Investigators
Location
Year of
Report
51 6 3 Months Kaplan
Tallahassee, FL 1976®45
1 Year Rodrigues and
Lichtenstein 1977829
8 0 Eugene, OR
8 13
8 0
18 33 3 Months Blittner, Goldberg, 197887e
18 11 and Merbaum
18 6 Kibbutz in Israel
22 20 6 Months Shipley
Durham, NC 198 1603
22 30
10 10 18 Months Foxx and Brown 1979625
8 0 College Park, MD
10 40
10 10
9 22 6 Months Prue, Krapfl, and
Martin
Jackson. MS 1981635
17 6 6 Months Beaver. Brown, and 1981832
- Lichtenstein
11 27 Eugene, OR
21 23 1 Year Prue, Davis, Martin,
and Moss 1983631
10 10 6 Months Jackson, MS
10 30 6 Months
18 33 9 Months Scott, Denier, and
Prue
Jackson, MS 1983636
5 40 1 Year Foxx and Axelroth 1983828
7 29 Baltimore, MD
Notes
Doctoral dissertation.
Breath sample for
analysis.
VA outpatients and
staff. Doctoral
dissertation.
VA outpatients. 85
percent had cardiac or
pulmonary disease.
VA hospital nurses. 26
subjects but not all
subjects carried out
treatment. CO
validation.
Subjects not quitting
put on cigarette fading
procedure.
182
TIMN 293510

Intervention
Method Number Quit
of Rate
Subjects (%)
Followup
Period
Investigators
Location
Year of
Report
Nicotine fading and self-
monitoring 11 9 1 Year Nicki, Remington, and
McDonald 19846311
Nicotine fading and self-
monitoring and self-talk 13 8 New Brunswick, NJ
Nicotine fading and self-
monitoring and self-
efficacy 13 46
Nicotine fading and self-
monitoring and self-
efficacy and self-talk 12 25
Nicotine fading and relapse 24 46 6 Months Brown, Lichtenstein, 1980833
prevention and group
McIntyre, and 634
support Harrington-Kostur
Group support 6 0 Eugene, OR
Nicotine fading and group 15 7 1 Year 1984634
Relapse prevention 15 0
Nicotine fading and relapse
prevention 16 19
Group cohesion and
satiation 19 32 1 Year Etringer, Gregory, and
Lando 1984638
Group cohesion and
nicotine fading 22 45 Ames, IA
Standard cohesion and
satiation 16 6
Standard cohesion and
nicotine fading 15 40
Nicotine fading and
coping strategies 123 42 1 Year McGovern, McIntosh,
and Lando 1985637
Oversmoking and coping
strategies 42 38 Ames, IA
Oversmoking 24 46 1 Year Lando and McGovern 1985606
Nicotine fading 42 19 Des Moines, IA
Nicotine fading and smoke
holding 41 44
Nicotine fading (no
maintenance) 23 26
Nicotine fading (8 sessions) 3 Months Abrams, Pinto, Monti 1985742
and health education 18 33 Jacobus, Brown, and
and stress management 18 27 Elder
and social support 18 6 Providence. RI
Threatened loss of money 14 38 15 Months Elliott and Tighe 1967652
Lecture, quit pledges and
stimulus control 11 36 4 Months Hanover, NH
Contingency contracting 28 50 6 Months Winett 1973653
Noncontingent contract 17 24 Stoney Brook, NY
Contingency management
and self-control (stimulus
satiation optional) 48 46 11 Months Pomerleau and
Ciccone
Philadelphia, PA 1974655
Notes
$5 fee, $20 deposit.
7 weekly meetings.
$20 fee, $20 deposit.
7 weekly meetings.
Carbon monoxide
measured on some
subjects.
Enriched group cohe-
sion vs. standard group
cohesion. 9-week
program.
Subjects chose method.
17 sessions over 9
weeks conducted by
lay leaders.
7 maintenance sessions
over 6 weeks. Carbon
monoxide checked at 2
months.
CO validation.
Worksite program
$50-$65 deposited by
college students.
$55 deposit returned if
kept contract. 1/2 sub-
jects had maintenance.
Urinary nicotine on
subgroup.
183
TIMN 293511

Intervention
Method Number
of
Subjects Quit
Rate
(%)
Follownp
Period
Investigators
Location
Year of
Report
Contingency management 17 25 6 Months Lando
Ames, IA 1976587
Stimulus control and
contingency
management
and covert conditioning
and relaxation and
pocket timers 100 32 1 Year Pomerleau, Adkins,
and Pertschuk
Philadelphia, PA 1978650
Satiation and contractual 17 76 6 Months Lando 1977592
management, group sup-
port (1 week treatment) Ames, IA
Satiation (1 week
treatment) 17 35
Satiation and contractual
management and group
support 17 71 6 Months Lando and
McCullough
Ames, IA 1978594
Behavioral program and
contingency contract 33 42 6 Months Paxton
Glasgow, Scotland 1980857
Behavioral program-no
contract 27 44
Behavioral program and 33 40 6 Months Paxton 1981658
40 pounds deposit. 27 43 Glasgow, Scotland
Various returns for
abstinence 23 50
Desensitization and relaxa-
tion and counseling 42 10 6 Months Koenig
Palo Alto, CA 1966859
Desensitization training in 22 13 4 Months Pyke, Agnew, and 196641
group sessions (10-11 Kopperud
weeks) Saskatchewan,
Canada
Systematic desensitization 27 19 6 Months Wagner 1971660
and satiation and role
playing Columbia, SC
Individual psychological 36 31 1 Year Schwartz and 196746176
counseling and placebo Dubitzky
pill Walnut Creek, CA
Individual psychological
counseling and
tranquilizer 36 14
Control 36 17
Control 36 19
Notes
$50 deposit returned if
abstinent. 1/2 of sub-
jects R.S., 1/2 regular
smoking.
Group support/10 per-
cent had satiation. $50
fee return deposit.
Urine determination at
end of treatment.
6 treatment sessions
over 1 week. 7 addi-
tional sessions over 2
months. 3 subjects had
rapid smoking
boosters.
$10 fee, $10 deposit.
250 to $3 for each
cigarette smoked. 2
subjects booster RS.
40 pounds deposit
returned for abstinence;
5 pounds/week. Valida-
tion by urine analysis.
Repayment either over
2 months or 4 months
at rate of 5 pounds/
week, 5 pounds/2
weeks or 10 pounds/2
weeks.
All subjects not includ-
ed in followup.
184
TIMN 293512

Number Quit
Intervention of Rate Followup Investigators Year of
Method Subjects (%) Period Location Report Notes
Classes using behavioral 36 25 6 Months Pomerleau and
methods Pomerleau
Camden, NJ
Insight development,
relaxation training and
covert sensitization (9
sessions)
13 8 3 Months Miller
Tuscarawas County,
OH
Above and cognitive 13 31
restructuring
Above and regular
paced smoking
Above and cognitive re-
structuring and regu-
lar paced smoking
12 33
12 33
Maintenance strategies: 15 7 2 Years Colletti and Kopel 1979832
Modeling (attend ses-
sions for new sub-
jects about to receive
treatment)
Participant observer:
new group
Therapist phone calls
Relaxation, coverant
control and problem
solving, self-control,
rapid smoking
New Brunswick, NJ
14 29
13 39
12 8 6 Months Hamilton and
Bornstein
Missoula, MT
Above and social 12 25
support, buddies
All above and became
group leader
Control monitor smoking
3 weeks, then given
above program
Control given above
program
12 33
12 50
12 33
Nonaversive treatment 13 54 6 Months Colletti and Supnick 1980833
package and minimal New Brunswick, NJ
contact maintenance
Treatment package-no 16 19
maintenance
Aversion and
maintenance:
Intensive contact and 24 46 1 Year
contract
Minimal contact 18 17
Stimulus control/fear
appeals:
Intensive contact and 21 19
contract
Minimal contact 31 19
Preparation, aversion, and 52 18
maintenance
Lando
Ames, IA
1980745 Worksite program.
1978598 $20 deposit. Doctoral
dissertation. Also
included were self-
control and
assertiveness.
1979664
1981874 Validation by breath
samples. Minimal:
stimulus control 1 ses-
sion; aversion 2 ses-
sions; maintenance 1
session; Intensive:
Forfeit $ for each ciga-
rette smoked; contract-
booster session of rapid
smoking; self-con-
tracts-rewards and
punishment.
185
TIMN 293513

Number Quit
Intervention of Rate Followup Investigators Year of
Method Subjects (%) Period Location Report Notes
Lectures and stress man- 36 61 1 Year Powell- 1985204
agement and negative
smoking and relaxation
48
44 (Smokeless Program)
Dearborn, MI
and snap rubber band 46 43
and maintenance meet- 51 45
ings, positive rewards 39 49
and self-control
Preparation, stimulus
12
42
1 Year
Lando
1982651
control and fear Ames, IA
Aversion (satiation) 13 15
Maintenance, contracts, 7 14
forfeit $ and booster ses-
sion of rapid smoking
Preparation and aversion
11
27
Preparation and 9 22
maintenance
Aversion and maintenance
11
36
Preparation, aversion and 10 50
maintenance
Social learning (7 meetings)
66
27
3 Months
Coleho
1984877
Controlled smoking (brand
12
25
6 Months Lansing, MI
Malott, Glasgow,
1984"s
fading, reduce number
and amount of cigarette
smoking
Controlled smoking and
2
7 O'Neill, and Klesges
Fargo, ND
partner support
Controlled smoking (7
Glasgow, Klesges,
1984774
meetings)
Gradual reduction
12
33
6 Months Godding, Vasey, and
O'Neill
Abrupt reduction 13 0 Fargo, ND
Gradual reduction and 11 0
feedback
Controlled smoking
13
25
6 Months
Glasgow, Klesges,
1985776
Controlled smoking and 16 23 and O'Neill
social support
Controlled smoking
16
14
6 Months Fargo. ND
Klesges, Vasey, and
1986738
Controlled smoking, 91 18 Glasgow 742
worksite competition,
and posted feedback
MISCELLANEOUS
Medical student smokes
3
1
Months Fargo, ND
Poussaint. Bergman,
966*'
while counseling and not
smoking
Gradual reduction, sug-
18
11
6 Months and Lichtenstein
Los Angeles,CA
Pumroy and March
196641
gestions (5 weeks) College Park, MD
Ford Motor Co.
employees. Results
based on subjects
attending at least 2
treatment sessions and
subjects who answered
followup.
Validation by breath
samples and informants.
Preparation-2 sessions.
Aversion-6 sessions.
Maintenance-7 ses-
sions over 8 weeks.
Subjects chose
buddies.
Worksite program.
CO validation.
Worksite program.
Choice of abstinence or
controlled smoking.
CO validation.
Worksite program. 2
meetings. CO/SCN
validation.
Worksite program.
CO/SCN validation.
Followup based on
53 percent of subjects.
Results based on
subjects answering
followup. Treatment
was 5 weeks.
186
TIMN 293514

Intervention
Method Number
of
Subjects Quit
Rate
(%)
Follownp
Period
Investigators
Location
Year of
Report
Emotional role playing 26 23 18 Months Mann and Janis
New Haven, CT 1968878
Transcendental medita-
tion 886 38 9 Months Benson and Wallace
Boston, MA 197242
Cruise ship: groups, hypno-
sis, lectures, exercise,
breathing therapy, social
activities and literature 85 32 6 Months Blasko and Nemon
Caribbean 197242
Antidotal treatment 98 20M 1 Year Wetterqvist 1973548
11F Lund, Sweden
Peer pressure and groups 222 45 1 Year Hall
Malmo, Sweden 1975548
Biofeedback 6 33 8 Months Griffith and Crossman
Utah 1983879
Fear videotape and quit
smoking booklet 28 14 3 Months Sutton and Eiser
London, England 1984780
Control video and quit
smoking booklet 33 0
Fear video and quit
smoking booklet 33 3 12-15 Months Sutton and Hallet 779
Control video and quit
smoking booklet nr 0
Fear video and quit
smoking booklet nr 11
Control video and quit
smoking booklet nr 11
Fear video and quit
smoking booklet nr 8 3-5 Months
Control video and quit
smoking booklet nr 4
Fear video and quit
smoking booklet nr 3
Control video and quit
smoking booklet nr 6
PHYSICIAN ADVICE-COUNSELING INTERVENTIONS
Notes
Transcendental medita-
tion was not under-
taken as a quitting
method. Rate
increased.
13-day no-smoking
cruise.
"Dying for a Fag?" was
fear film. Control films on
alcohol, seat belts,
or political and com-
mercial aspects of
smoking. Separate
studies conducted at
five firms. The N for
last four firms com-
bined was: fear video
group = 183,
control video group=
224. All results were
verified by expired air
Co.
Physician advice 121 5 6 Months Mausner, Mausner, 1968412
No advice 36 0 and Rial
Philadelphia, PA
Antismoking message
during examination 1,493 13 1-2 Years Pincherle and Wright
London, England 1970413 Worksite program with
business executives.
Brief physician advice 101 5 6 Months Porter and 1972414
No advice 90 4 McCullough
Small Town. England
Physician counseling 63 14 3 Months Baric, MacArthur, and 19763es Prenatal clinic.
No counseling 47 4 Sherwood
Manchester, England
187
TIMN 293515

Number Quit
Intervention of Rate Followup Investigators Year of
Method Subjects (%) Period Location Report Notes
Physician advice, pamphlet,
warning of patient
followup
Physician advice `
Questionnaire only 'controls
Controls
408 5.1 1 Year Russell, Wilson,
- Taylor, and Baker
389
3.3 London, England
- 430 1.6
340 0.3
(691) 3 1 Year Stewart and Rosser
( ) 3 Ottawa, Ontario,
( ) 3 Canada
(675) 4 1 Year Russell, Merriman,
(679) 9 Stapleton, and Taylor
(584)
4 London, England
361 4 1 Year Li, Coates, Kim, and
215
8 Ewart
Baltimore, MD
389 4
307 10
165 9 3 Months Larsen. Gumstrup-
508
7
1 Year Hughes. and Lewis
Englewood, CO
Ledwith and Howie
191 10 Edinburgh, Scotland
1979"' Quit rates are for sub-
.jects quit at 1 month
and 1 year. A small
subsample was vali-
dated. Abstinent at 1
year followup: advice-
warning-19 percent:
advice- 17 percent:
controls- 12 percent.
Brief physician advice
Physician advice, pamphlet
Controls
Physician advice, leaflet
Physician advice, leaflet
and nicotine chewing
gum
Non-intervention controls
Physician advice during
examination
Physician examination and
behavior counseling
Physician advice
Physician counseling
Physician warning,
materials
Physician counseling
Physician counseling,
doctor letter, mailed
questionnaire
PHYSICIAN INTERVENTIONS INCLUDING MORE THAN COUNSELING
Physician counseling, 32 30 5 Months Cruickshank
smoking records kept by London, England
patients and weekly
checks.
Physician advice and strong
100
23
1 Year
Handel
antismoking message
Physician examination, ad-
543
19
2 Years London. England
Richmond
vice and warning to quit
Physician advice and risk-
23
22
1 Year Columbus. OH
Rosser
assessment questionnaires
Information only
62
21
1 Year Ottawa, Canada
Ovhed
Information and therapy 42 31 Karlskrona, Sweden
Information and therapy for 28 38
patients requesting help
in quitting
1982418
1983zs4
255
Quit rate for 4 months
and 1 year. Validation
by expired air carbon
monoxide.
1983415 Shipyard workers.
CO validation.
1983416 Family planning clinic.
1983417
1984420 53-62 percent response
rate. 10 group practices
studied.
196541
1973422
1976424
1979425
197990
Worksite program.
188 TIMN 293516

Intervention
Method Number
of
Subjects Quit
Rate
(%)
Fo1loMrap
Period
Investigators
Location
Year of
Rcport
Patients with smoking- 55 25
related diseases told to
stop smoking
Controls
43
14
Smoking program with 42 27 3 Months Paxton and Scott 1981881
lung function test
Physician counseling and
106
23
6-14 Months Glasgow, Scotland
Wilson, Wood,
1982421
followups at 1, 3, and 6
months
Physician counseling
105
12 Johnston, and
Sicurella
Hamilton, Ontario,
Physician antismoking
77
23
1 Year Canada
Langford, Thompson,
1983 392
information at prenatal
class, pamphlet
Controls
39
5 and Trip
Toronto, Ontario,
Canada
Physician advice and be- 63 29 6 Months Orleans and Rotberg 198459
havioral counseling by
psychologist
Physician antismoking
(2,110)
15
1 Year Durham, NC
Jamrozik, Vessey,
1984426
verbal and written
Physician advice and
( )
17 Fowler, Wald,
Parker, and Van
demonstration of exhaled
air
Physician advice and help
( )
13 Vunikis
Oxford, England
from health visitor
Controls
( j
11
Physician counseling, self- 63 16 3 Months Strecher, Becker, 1984881
help manual, diaries,
phone calls
Controls
56
9 Kirscht, Eraker, and
Graham-Tomasi
Ann Arbor, MI
Prenatal class and 7 35 29 3 Months Aaronson, Ershoff, 1985391
weekly mailings of type-
set booklet and telephone
answering taped messages and Danaher
Hawthorne, CA
PATIENTS WITH PULMONARY DISEASE*
Multidimension treatment 134 34 6 Months Baker et al. 1970
Private 94 47 3 Months Burns 1969
Private nr 25 5 Years Burnum 1974
Respiratory 33 36 CS Cooperstock and 1982
Thom
Source for patients with pulmonary disease was Linda Peterson (pp. 466-467).-46O
Risk factor studies not included nor were comments about control group.
CS = Cross-sectional.
Notes
Verification by urine
testing.
Some women had
home visits.
Motivational counsel-
ing, self-help materials,
compliance contract.
Validation by urinary
cotinine showed some
misrepresentations.
Results based on sub-
jects followed up.
Study conducted at
HMO. Validation by
urine thiocyanate.
TIMN 293517 189

Number Quit
Intervention of Rate Followup Investigators Year of
Method Subjects (%) Period Location Report
Notes
Hospitalized 107 63 CS Daughton et al. 1980
Lung or cancer 52 25 5 Years Davison and Duffy 1982
Chest clinic 174 76 CS Dudley et al. 1977
Chest clinic 123 20 3-24 Months Guzman 1978
Health motivation 19 10 6 Months Hall et al. 1983 Objective verification.
Aversion condition 16 30 Cardiopulmonary
patients.
Private 136 51 3-12 Months Mausner 1970
Not given nr 25 nr Peabody 1971
Private 117 27 6 Months-
7 Years Pederson et al. 1980
Newly diagnosed pulmonary 308 13 6 Months Pederson et al. 1982
Motivating advice and
interview 40 13 3 Months Raw 1976 "White coat vs. no
white coat."
Hospital-chronic bronchitis 29 25 nr Rose and Udechuku 1971
Chest clinic 204 23 6 Months Williams 1969
Advice from respiratory
specialist 35 17 6 Months Pederson, Wood, and
Lefcoe 1983
Advice-respiratory special-
ist and self-care 40 26
PATIENTS WITH CARDIAC DISEASE*
Private 525 42 5 Years Burnum 1974
Post-MI-strong advice 125 62 1-3 Years Burt et al. 1974
conventional advice 85 28
Patients-circulatory 377 73 CS Cooperstock and 1982
problems Thom
Post MI 205 51 8 Years Croog et al. 1977
Post MI 137 29 6 Months- Hay and Turbott 1970
Coronary insufficiency 44 11 2 Years
Arterial disease 39 44 9 Months Kirk et al. 1980 Objective validation.
Deception rate = 11
percent.
Patients after coronary 39
bypass 67 9 Months Kornfeld et al. 1982
Post MI 64 36 4 Months Lloyd and Cawley 1980
Post MI 321 22 1 Year Mallaghan and
Pemberton 1977
*Source for patients with cardiac disease was Linda Peterson (pp. 471-474).3eO
Risk factor studies not included nor were comments about control group.
CS = Cross-sectional.
190
TIMN 293518

Number
Intervention of
Method Subjects Quit
Rate
(%)
Foilo.rnp
Period
Investigators
Location
Year'of
Report
Post MI 100 45 1 Year Mayou et al. 1978
Post MI-group therapy 22 33 4 Years Rahe et al. 1979
Control 22 42
Post MI 111 47 4-18 Years Ronan' et al. 1981
Hospitalized with athero-
sclerotic disease 56 44 nr Rose and Udechuku 1971
Post MI 91 51 1 Year Sillett et al. 1978
Post MI-exercise 88 31 6 Months Sivarajan et al. 1983
Exercise and counseling 86 34
Control 84 41
Post MI 202 28 2-6 Years Sparrow et al. 1978
Post MI 283 50 4.5 Years Weinblatt et al. 1971
Angina 146 50
Non-CHD 432 19
Post MI 564 53 3 Months Wilhelmsson et al 1975
RECENT STUDIES WITH CARDIAC PATIENTS
Advice to stop smoking 33 20 1 Year Wielgosz and
Durham
Ottawa, Ontario,
Canada 1983882
Physician advice and coun-
seling by psychologist 16 69 6 Months Orleans and Rotberg
Durham, NC 198459
Firm recommendation to
quit from physician and
cessation instructions
from nurse 46 65 6 Months Stanford Cardiac
Rehabilitation
Program
Palo Alto, CA 1983 408
Standard care 16 69
Nicotine fading and self-
management and relapse
prevention and feedback 8 50 1 Year Sirota, Curran, and
Habif
Providence, RI 1985883
RISK FACTOR INTERVENTIONS
Individual counseling 10 10 3 Months Meyer and Henderson 1974772
Physician advice 14 15 Palo Alto, CA
Behavior modification 12 9
Notes
Objective validation
(COHb). Possible decep-
tion rate = 9 percent.
Objective validation.
Possible deception rate
= 23 percent.
Patients undergoing
angiography.
Cardiopulmonary inpa-
tients. Patients quit on
their own and then
received advice and
counseling.
N and quit rates by
estimates based on
brief report. Thiocyanate
verification.
Chronic pulmonary-
cardiac patients. VA
hospital.
disease.
Worksite program.
Subjects screened as
high risk of heart
191
TIMN 293519

Intervention
Method Number
of
Subjects Quit
Rate
(%)
Followup
Period
Investigators
Location
Year of
Report
Notes
Intervention on several risk 43 53 6 Months Malotte, Fielding, and 1981468 Residential program at
factors (chronic disease) Danaher UCLA.
Behavioral self-management
Six 1-hour group sessions
Primary emphasis on diet
191
23
2 Years Los Angeles. CA
Cooper and 7 others
1982467
39 percent of smokers
modification Chicago Coronary were dropouts. 43 of
Smoking cessation deferred Prevention Evaluation 116 nondropouts quit.
until diet and weight loss
5 sessions of behavior mod-
22
50
1 Year Program
Powell and Arnold
1982`"1
Subjects were subjects
ification and self-control, New York, NY of the MRFIT who had
negative aversive
smoking
3 maintenance sessions,
telephone calls, contin-
gency contract not quit smoking.
Validation by SCN .
levels.
192
TIMN 293520

RISK FACTOR INTERVENTION TRIALS*
Intervention
Four 15-minute
meetings with physi-
cian in 10 weeks;
6-month visit
Additional help if needed
Control not told of high
risk or trial participa-
tion
Five biweekly small
group sessions
2nd session nicotine
chewing gum
One CG sent questiQn-
naires
Other CG-2 percent
screened
Initial session with
physician
Group sessions for men
with wives
5-day cessation program
for continuing smokers
CG screened; yearly
examinations
Session with physician
10 group intervention
sessions
Maintenance for quitters
Extended intervention
for continuing smokers
Followups at least every
4 months
CG screened, yearly
examination
Mass media for factory
workers
Antismoking clinics
High risk smokers offered
individual counseling,
4 sessions
CG- 10 percent invited
for screening
Balance CG not told of
trial
Mass media for factory
workers
High risk smokers offered
counseling and exam
by physician 2 times a
year
CG-10 percent invited
for screening
Quit
Number of Rate FoIIo.vup
Population Subjects (%) Period Trial Notes
1,445 healthy men
aged 40-59
High risk for CHD
and/or chronic
bronchitis based on
risk score
30,000 males aged
47-54
Assignments based
on smoking, hyperten-
sion, low physical
activity, and high
cholesterol
1,232 healthy males
aged 40-59
High risk for CHD
based on smoking
and cholesterol
12,866 healthy males
aged 35-57
High risk for CHD
based on smoking,
cholesterol, and blood
pressure
18,210 factory
workers aged 40-59
24 industrial groups
paired for similarities
16,222 factory work-
ers aged 40-59
30 industrial groups
paired
Intervention 51 1 Year London Civil No
group = 714 36 3 Years Servants objective
Normal care 46 9 Years Smoking Trial measures
= 714 10 ' 1 Year used.
14 3 Years
Intervention 31 4 Years Goteborg No
group = 26 4 Years Study objective
10,000 Sweden measures
4,846 smokers used.
CG = 20,000
Intervention 29 3 Years Oslo Study SCN, but
group = 604 31 5 Years Norway rate not
CG = 628 13 3 Years reported.
18 5 Years
Intervention 40 1 Year Multiple Risk 29 SCN
group = 6,428 40 3 Years Factor 35 adjust-
Usual care = 43 6 Years Intervention 42 ment
6,428 13 1 Year Trial 11 rates.
16 3 Years United States 15
26 6 Years 24
Intervention 9 5 Years WHO European No
group = 9.734 12 hi-risk Collaborative objective
CG = 8,476 7 non hi-
risk Trial
United measures
used.
0 5 Years Kingdom
Intervention 13 2 Years WHO European No
group = 7,398 19 hi-risk Collaborative objective
CG = 8,240 13 2 Years Trial measures
12 hi-risk Belgium used.
'Source for risk factor intervention trials was Judy Ockene (pp. 252-25fi. 275, 278).46s 193
293521
TIMN

APPENDIX B
DOCTORAL DISSERTATIONS
RELATING TO
SMOKING CESSATION
1977-1984
Agne, C.: The Effects of Follow-Up Procedures on
the Maintenance of Non-Smoking Behavior of the
Participants in a Smoking Cessation Program.
Texas Woman's University, College of Health,
Physical Education and Recreation, Denton, Univ.
Microfilms Intl. GAX82-08752, 1981, 98 pp.
Alevy, M.A.: Subject Suggestibility and Stop Smok-
ing Treatments. St. Louis University, Univ.
Microfilms Intl. 78-469, 1977, 166 pp.
Ashenberg, Z.S.: Smoking Recidivism: The Role of
Stress and Coping. Washington University,
Department of Psychology, St. Louis, Missouri,
Univ. Microfilms Intl. 84-02189, 1983, 167 pp.
Bailey, G.J.A.: The Effect of Stress on Smoking
Cessation. University of Washington, Seattle,
Univ. Microfilms Intl. 84-19109, 1984, 164 pp.
Batson, H.W.: The Effects of Cigarette-Withdrawal
and a Related Verbal Stimulus on REM Sleep and
Dreaming. City University of New York, Univ.
Microfilms Intl. 80-23687, 1980, 148 pp.
Baugh, C.L.: Prediction of Smoking Behavior Using
the HBM, Health Locus of Control and Self-
Esteem. Indiana University, Bloomington,
Indiana, Univ. Microfilms Intl. 84-00846, 1983,
100 pp. -
Baumgartner, T.K.: The Effects of an Abstinence
Self-Efficacy Induction Programmatic Focus on
Cigarette Smoking Relapse. University of Missis-
sippi, University, Mississippi, Univ. Microfilms
Intl. 84-25093, 1984, 172 pp.
Beck, K.H.: The Effects of Positive and Negative
Affect-Arousing Communications Upon Attitudes,
Belief Acceptance, Behavioral Intention, and Ac-
tual Behavior. Syracuse University, Univ.
Microfilms 78-11,632, 1978, 341 pp.
Bier, R.S.: Assisted Covert Sensitization and Smok-
ing Cessation. University of Texas Health Science
Center, Dallas, Univ. Microfilms Intl. 79-02523,
1978, 138 pp.
Boelens, D.M.: Relapse Prevention in the Treatment
of Cigarette Smokers. University of Washington,
Univ. Microfilms Intl. 80-29735, 1980, 199 pp.
Bowers, T.B.: Nicotine Fading, Behavioral Contract-
ing, and Extended Treatment: Effects on Smok-
ing Cessation. Virginia Polytechnic Institute and
State University, Blacksburg, Univ. Microfilms
Intl. 84-21851, 1984, 174 pp.
Bredehoft, W.P.: Smoking Abstention or Relapse:
The Role of Causal Attributions and Self-Efficacy
Expectations. Boston University, Univ. Microfilms
Intl. 83-09749, 1983, 99 pp.
Brod. M.: Stress, Coping and Smoking Cessation.
University of California, San Francisco, Univ.
Microfilms Intl. 84-00023, 1983, 112 pp.
Carl, L.S.: Self-Planned Smoking Cessation: A
Retrospective Study of the Strategies and
Resources Used by Individuals in Quitting and
Remaining Quit. University of Illinois, Urbana,
Univ. Microfilms Intl. 81-08458, 1980, 227 pp.
Catchings, P.M.: Studies of Smoking Topography.
University of Minnesota, Minneapolis, Univ.
Microfilms Intl. 82-13963, 1982, 190 pp.
Christenson, P.D.: Quantitative and Qualitative
Results of a Utah Smoking Risk Reduction Pro-
gram, University Of Utah, Salt Lake City, Univ.
Microfilms Intl. 84-00463, 1984, 184 pp.
Cochran, N.N.: A Methodological Analysis of Two
Self-Control Procedures: Self-Monitoring and
Thought Stopping Applied to Smoking Behavior.
University of Mississippi, Mississippi Station,
Univ. Microfilms Intl. 77-11,181, 1977, 129 pp.
Colletti, G.: The Relative Efficacy of Participant
Modeling, Participant Observer, and Self-
Monitoring Procedures as Maintenance Strategies
Following a Positive Behaviorally Based Treat-
ment for Smoking Reduction. Rutgers Universi-
TIMN 293522
195

ty, New Brunswick, New Jersey, Univ. Microfilms
Intl. 78-5068, 1977, 153 pp.
Cooney, N.L.: Controlled Relapse: Teaching Recent
Exsmokers to Cope With Relapse. Rutgers, The
State University of New Jersey, New Brunswick,
Univ. Microfilms Intl. 82-04204, 1981, 117 pp.
Coppotelli, H.A.: Spouse Support in Smoking Cessa-
tion by Women. Duke University, Durham, North
Carolina, Univ. Microfilms Intl. 83-25662, 1983,
166 pp.
Corn, J.R.: Self-Efficacy and Behavioral Self-Control
in a Smoking Cessation Program. University of
Maryland, Univ. Microfilms Intl. 79-17121, 1978,
141 pp.
Corty, E.: Response Prevention to the Treatment of
Cigarette Smoking, Indiana University, Depart-
ment of Psychology, Univ. Microfilms Intl.
84-01561, 1983, 210 pp.
Dahm, P.J.: Development, Implementation, and
Evaluation of a Grief Work Program for Cigarette
Smokers Desiring to Quit Smoking. North Texas
State University, Denton, Univ. Microfilms, Intl.
80-00780, 1979, 138 pp.
Davis, J.R.: Relapse Prevention and Smoking Cessa-
tion. Wayne State University, Detroit, Univ.
Microfilms Intl. 83-15586, 1984, 562 pp.
Delahunt, J.P.: A Smoking Cessation Treatment In-
vestigation: A Replication and Assessment of
Therapist Effect. Purdue University, West
Lafayette, Indiana, Univ. Microfilms Intl.
81-13667, 1980, 142 pp.
Derden, R.H.: The Effectiveness of Follow-Up
Strategies in Smoking Cessation. University of
Pittsburgh, Pennsylvania, Univ. Microfilm Intl.
77-23,582, 1977, 202 pp.
Dobbs, S.D.: An Assessment of the Learning and
Physiological-Addiction Theories of Smoking.
University of Mississippi, Univ. Microfilms Intl.
82-25434, 1982, 97 pp.
Dropkin, D.: Smokers, Stopped Smokers and Multi-
dimensional Health Locus of Control. Hofstra
University, Hempstead, New York, Univ.
Microfilms Intl. 84-18831, 1984, 143 pp.
Durham, T.R.: Health Beliefs and Behavior: Adult
Cigarette Smoking. Syracuse University, Syra-
cuse, Univ. Microfilms Intl. 79-08530, 1978, 159
PP
Edwards, J.R.: The Effects of Induced Affect and
Relaxation Response Training on the Self-
Management of Cigarette Smoking. University of
Georgia, Athens, Univ. Microfilms Intl. 78-14939,
1977, 117 pp.
196
Elliott, C.H.: Multiple Component Treatment Ap-
proach to Smoking Reduction. University of Kan-
sas, Lawrence, Kansas, Univ. Microfilms Intl.
77-16272, 1977, 115 pp.
Fee, A.F.: Positive Versus Aversion Hypnotic Sug-
gestion for Smoking Cessation. Texas A&M
University, College Station, Texas, Univ.
Microfilms Intl. 82-06623, 1981, 121 pp.
Flow, D.L.: A Comparison of Two Smoking Cessa-
tion Techniques Conducted in an Occupational
Setting. Oregon State University, Univ. Microfilms
Intl. 80-21937, 1980, 204 pp.
Friedlander, R.B.: The Helper-Therapy Principle in
a Smoking Cessation Program. Texas Tech
University, Lubbock, Univ. Microfilms Intl.
83-02160, 1982, 389 pp.
Gardner, P.B.: An Investigation of Couples Train-
ing in Smoking Cessation With Implications for
the Televised Delivery of Behavioral Medicine
Counseling. Stanford University, California, Univ.
Microfilms Intl. 82- 14572, 1982, 104 pp.
Garson, E.B.: The Application of Positive Imagery
in the Maintenance of Smoking Reduction Follow-
ing a Broad-Spectrum Treatment. Rutgers, State
University of New Jersey, New Brunswick, Univ.
Microfilms Intl. 79-10384, 1978, 77 pp.
Glad, W.R.: A Comparison of Four Smoking Treat-
ment Programs and a Maintenance Procedure on
a Community Population. University of Wiscon-
sin, Milwaukee, Univ. Microfilms Intl. 79-05045,
1978, 440 pp.
Glasgow, R.E.: Effects of a Self-Control Manual,
Rapid Smoking, and Amount of Therapist Con-
tact on Smoking Reduction. University of Oregon,
Eugene, Univ. Microfllms Intl. 78-2521, 1977, 135
PP
Goeckner, D.J.: A Multifaceted Approach to Smok-
ing Modification: Training in Alternate Response
Strategies. University of Illinois at Urbana-
Champaign, Univ. Microfilms Intl. 79-15354,
1979, 122 pp.
Gordon, J.R.: The Use of Rapid Smoking and Group
Support To Induce and Maintain Abstinence
From Cigarette Smoking. University of Washing-
ton,Univ. Microfilms Intl. 78-20725,1978,198pp.
Gottlieb, N.H.: Smoking Behavior in College
Women. Boston University Graduate School,
Univ. Microfilms Intl. 81-12199, 1981, 262 pp.
Gregory, V.R:: The Effect of a Cognitive-Behavioral
Treatment Aimed at Relapse Prevention in Smok-
ing. Iowa State University, Ames, Iowa, Univ.
Microfilms Intl. 84-23635, 1984, 195 pp.
TIMN 293523

Griffith, E.E.: Biofeedback: A Possible Substitute for
Smoking. Utah State University, Logan, Univ.
Microfilms Intl. 81-21910, 1981, 200 pp.
Grimstead, O.A.: Preventing Weight Gain Follow-
ing Smoking Cessation: A Comparison of Be-
havioral Treatment Approaches. University of
California, Los Angeles, Univ. Microfilms Intl.
82-06024, 1981, 174 pp.
Gust, S.W.: Relationship of Puff Volume to Other
Topographical Measures in Smoking Behavior.
University of Minnesota, Minneapolis, Univ.
Microfilms Intl. 82-13982, 1982, 112 pp.
Hackbarth, D.P.: A Process Model of Smoking and
Quitting Behaviors. University of lllinois at Chica.-
go, Univ. Microfilms Intl. 84-04403, 1984, 304 pp.
Hamilton, S.B.: The Effects of Social Support and
Paraprofessional Training on the Outcome of a
Multicomponent Smoking Abstinence Program.
University of Montana, Univ. Microfilms Intl.
78-19147, 1978, 241 pp.
Hanks, D.T.: Physician Modeling Influences on Pa-
tient Smoking. North Texas State University,
Denton, Univ. Microfilms Intl. 84-04317, 1984,
184 pp.
Hansen, B.A.: Empirical and Phenomenological
Analyses of Addictive Tobacco Use: Implications
for Theory and Educational Therapy of Addictive
Smoking Behavior. University of California, Ber-
keley, Univ. Microfilms Intl. 80-29420, 1980, 187
PP
Hendrix, E.M.: A Comparison of Tivo Group Behav-
ioral Approaches to the Treatment of Chronic
Heavy Cigarette Smoking. University of Louis-
ville, Louisville, Kentucky, Univ. Microfilms Intl.
77-13,766, 1977, 298 pp.
Hill, J.S.: Effect of a Program of Aerobic Exercise
on the Smoking Behaviour of a Group of Adult
Volunteers. Ohio State University, Univ.
Microfilms Intl. 83-05340, 1982, 180 pp.
Hill, R.W.: Hypnosis: A Group Treatment for Smok-
ing, Obesity and the Perception of Stress. Virginia
Commonwealth University, Richmond, Univ.
Microfilms Intl. 81-18963, 1981, 108 pp.
Howley, T.J.: A Comparative Evaluation of Aerobic
Exercise and Self-Management Strategies in the
Treatment of Cigarette Smoking. West Virginia
University, Morgantown, Univ. Microfilms Intl.
81-18423, 1981, 111 pp.
Incagnoli, T.: The Relation Between Locus of Con-
trol, Smoking Behavior and Death Anxiety in a
Chronic Lung Population. St. John's University,
New York, Univ. Microfilms Intl. 79-00267, 1978,
155 pp.
Johns, P.A.: A Study of the Smoking Behavior of
Participants in the Stop Smoking Program of the
American Cancer Society. University of Georgia,
School of Education, Athens, Univ. Microfilms
Intl. 79-15490, 1978, 146 pp.
Johnson, R.F.: An Assessment of Selected Variables
Related to Smoke Stopping Success and Smoke
Stopping Failure. University of Utah, College of
Health, Univ. Microfilms Intl. 77-21,950, 1977,
124 pp.
Keech, S.M.: The Effect of Role Playing Involvement
on Modifying Smoking Behavior. University of
Denver, Univ. Microfilms Intl. 79-27107, 1979,
130 pp.
Kenigsberg, M.I.: Multicomponent Long-Term Pro-
grams for the Maintenance of Smoking Cessation:
Efficacy of Rapid Smoking and Self-Control Proce-
dures. Gradual Versus Target-Date Quitting, and
Booster Sessions. Pennsylvania State University,
Univ. Microfilms Intl. 78-18766, 1978, 122 pp.
Killen, J.D.: Psychological and Pharmacological Ap-
proaches to Smoking Relapse Prevention. Stan-
ford University, School of Education, California,
Univ. Microfilms Intl. 83-01237, 1982, 92 pp.
Koller, D.G.: The Relationships of Nurse Educator
Smoking Beliefs, Attitudes, Behavior and Com-
mitment to Promote Cessation in Students and
Patients/Clients. University of Wisconsin, Madi-
son, Univ. Microfilms Intl. 84-02032, 1983, 163
PP
Koman, S.L.: Treatment of Smoking Addiction: The
Effect of Treatment Goal and Properties of Addic-
tion on Achieving and Maintaining Smoking
Modification. Duke University, Department of
Psychology, Durham, North Carolina, Univ.
Microfilms Intl. 81-24804, 1981, 275 pp.
Lennon, L.B.: Covert Sensitization as a Means of
Treating Problem Smoking. Miami University,
Oxford, Ohio, Univ. Microfilms Intl. 80-01441,
1979, 188 pp.
Lieberman, L.A.: The Effect of Cigarette Smoking
Withdrawal on Sleep. Yeshiva University, New
York, Univ. Microfilms Intl. 80-01233,1979, 86 pp.
Litynsky, M.E.: A Comparison of the Effectiveness
of Rapid Smoking and Self-Control on the Con-
trol of Cigarette Smoking. University of Vermont,
Univ. Microfilms Intl. 80-25901, 1980, 115 pp.
Lowe, J.B.: An Investigation of the Possible Rela-
tionship Between Certain Physiological and Psy-
chological Measures and Smoking Cessation in a
Self-Selected Population. University of Texas,
School of Public Health, Houston, Univ.
Microfilms Intl. 82-23557, 1982, 129 pp.
197
TIMN 293524

Luke, A.E.H.: Self-Control Methods in Suppression
of Smoking Behavior. University of Texas, Austin,
Univ. Microfilms Intl. 82-27684, 1982, 97 pp.
Marotta, L.J.: Expanding the Locus of Control/In-
put Congruence Hypothesis to the Clinical Task
of Smoking Cessation,. Florida Institute of Tech-
nology, Melbourne, Univ. Microfilms Intl.
84-04032, 1983, 108 pp.
McClay, M.K., Cadwalder, G.R.: An Investigation of
Smoking Cessation as a Viable Medical Interven-
tion for Patients with Health Related Needs to
Stop Smoking. University of Texas, School of
Public Health, Houston, Univ. Microfilms Intl.
81-12525, 1980, 296 pp.
McIntyre, K.O.: Spouse Involvement in a Multicom-
ponent Treatment Program for Smokers. Univer-
sity of Oregon, Eugene, Univ. Microfilms Intl.
84-08183, 1983, 91 pp.
McKee, D.G.: The Effects of Family and Public
Health Education on Preventive Health Behavior:
The Case of Changes in Smoking, Exercise, and
Dietary Behaviors. University of Minnesota, Min-
neapolis, Univ. Microfilms Intl. 84-04203, 1983,
286 pp.
Menapace, R.H.: The Effects of Fear Arousal and
Subjective Probability of Coping Success on At-
titudes, Behavioral Intention, and Behavior. Tem-
ple University, Philadelphia, Univ. Microfilms Intl.
77-13,573, 1977, 76 pp.
Miller, J.I.: The Role of Cognitive Restructuring and
Regular Paced Smoking in Smoking Cessation.
Kent State University, Graduate College, Kent,
Ohio, 1978, 180 pp.
Monday, L.M.: An Investigation of Pretreatment Ef-
ficacy Expectations and Smoking Motives With
a Population of Hypnotically Treated Cigarette
Smokers. University of Mississippi, Univ.
Microfilms Intl. 84-04276, 1983, 76 pp.
Morgan, G.D.: Abstinence From Smoking and the
Social Environment. Washington University, St.
Louis, Missouri, Univ. Microfilms Intl. 83-20567,
1983, 225 pp.
Muscatel, K.M.: The Relation of Attitudinal Factors
to the Decision to Stop Smoking. University of
Washington, Seattle, Univ. Microfilms Intl.
80-13571, 1979. 204 pp.
Nellis, M.J.: An Interresponse Time Analysis of
Smoking in the Natural Environment. Universi-
ty of Chicago, Chicago, Joseph Regenstein
Library Department of Photoduplication, Thesis
No. T27976, 1981, 138 pp.
198
Nepps, M.M.: An Evaluation of the Effectiveness of
a Minimal Contact Self-Help Smoking Cessation
Program in an Industrial Setting. Rutgers, The
State University of New Jersey, New Brunswick,
Univ. Microfilms Intl. 82-19038, 1982, 169 pp.
Neptune, C.: An Investigation of the Effect of Medita-
tion Training in a Cigarette Smoking Extinguish-
ment Program. Kansas State University, College
of Education, Manhattan, Univ. Microf lms Intl.
78-11433, 1977, 100 pp.
Nethercut, G.E.: Smoking Behavior of Pregnant
Women: The Role of Self-Efficacy, Partner Sup-
port and Maternal Adaptation. University of
California, San Francisco, Univ. Microfilms Intl.
84-25955, 1984, 174 pp.
Ockene, J.K.: A Study of the Psycho-Social Factors
Involved in Changing Smoking Behavior: Risk
Factor Alteration in a Coronary Heart Disease
Prevention Program. Boston College, Boston,
Univ. Microfilms Intl. 79-22078, 1979, 286 pp.
Ozyurt, Y.G.: Effects of Short-Term Deprivation and
External Cues on Light and Heavy Smokers.
Northwestern University, Evanston, Illinois, Univ.
Microfilms Intl. 79-03337, 1978, 60 pp.
Palmatier, J.R.: The Effects of Subliminal Stimula-
tion of Symbiotic Fantasies on the Behavior Ther-
apy Treatment of Smoking. University of Mon-
tana, Univ. Microfilms Intl.81-00054,1980, pp.
Palmer, R.D.: A Multiple Stage Treatment Program
for Smoking Reduction. University of Kansas,
Lawrence, Univ. Microfilms Intl. 83-03906, 1982,
103 pp.
Pechacek, T.F.: An Evaluation of Cessation and
Maintenance Strategies in the Modification of
Smoking Behavior, University of Texas, Austin,
Univ. Microfilms Intl. 77-23013, 1977, 83 pp.
Peltier, B.N.: The Effects of Differential Recruitment
Procedures, Reinforcement Methods, and Fo-
cused Smoking on the Cigarette Smoking Be-
havior of Adolescents; An Experimental Study.
Wayne State University, Detroit, Michigan, Univ.
Microfilms Intl. 80-10163, 1979, 178 pp.
Perlick, D.A.: The Withdrawal Syndrome: Nicotine
Addiction and the Effects of Stopping Smoking in
Heavy and Light Smokers. Columbia University,
Faculty of Pure Science, Univ. Microfilms Intl.
77-14,833, 1977, 10 pp.
Pierce, J.P.: Formative Research on Health Com-
munication: Reducing the Prevalence of Cigarette
Smoking. Stanford University, Stanford, Califor-
nia, Univ. Microfilms Intl. 82-08889, 1981, 212
PP
TIMN 293525

Powell, D.R.: The Effect of a Multiple Treatment Pro-
gram and Maintenance Procedures on Smoking
Cessation. University of Michigan, Ann Arbor,
Univ. Microfilms Intl. 79-16795, 1979, 191 pp.
Rickard, K.M.: Assessment of Smoking Urge and Its
Concomitants Under an Environmental Smoking
Cue Manipulation. University of Georgia, Athens,
Univ. Microfilms Intl. 83-26428, 1983, 107 pp.
Riddell, J.C.: Smokers and Smoking: An In-Depth
Interview Study of Initiation, Transition, Main-
tenance, and Cessation. University of New Hamp-
shire, Durham, Univ. Microfilms Intl. 84-03939,
1983, 262 pp.
Ritow, J.K.: Transcontextual Commumication and
Therapeutic Change, With an Application to
Therapy for the Cigarette Smoker. University of
Montana, Missoula, Montana, Univ. Microfilms
Intl. 82-14498, 1982, 244 pp.
Rodgers, M.P.: The Effect of Social Support on the
Modification of Smoking Behavior. University of
Michigan, Ann Arbor, Univ. Microfilms Intl.
77-18,105, 1977, 289 pp.
Rothmeier, R.C.: Commitment to Change: Effects
of Contractual and Scanning-Focusing Tech-
niques on Smoking Behavior. University of
Nebraska, Lincoln, Univ. Microfilms Intl.
81-22602, 1981, 90 pp.
Russell, P.O.: Behavioral and Physiological Effects
of Low Nicotine Cigarettes During Rapid Smok-
ing. University of Pittsburgh, Pennsylvania, Univ.
Microi3lms Intl. 82-08686, 1981, 97 pp.
Saterfield, H.D.: Self-Instruction as a Treatment
Component in the Maintenance of Non-Smoking
Behavior. Stanford University, School of Educa-
tion, Univ. Microfilms Intl. 78-14227,1977,119pp.
Schmookler, E.K.: A Study of Spontaneous Smok-
ing Cessation. University of California, Berkeley,
Univ. Microfilms Intl. 83-00642, 1982, 146 pp.
Schopp, R.F.: The Effects of Experimenter
Knowledge on Self-Monitoring and Self-
Reinforcement Approaches to Control of Smok-
ing. North Carolina State University, Raleigh,
Univ. Microfilms Intl. 77-29674, 1977, 90 pp.
Schultze, M.J.: Paradoxical Aspects of Cigarette
Smoking: Physiological Arousal, Affect, and In-
dividual Differences in Body Cue Utilization. Clark _
University, Worcester, Massachusetts, Univ.
Microfilms Intl. 82-08416, 1981, 79 pp.
Shapiro, R.M.: The Freedom Line: A Relapse-
Prevention Intervention for the Control of Smok-
ing. University of Rochester, New York, Univ.
Microfilms Intl. 84-27950, 1984, 118 pp.
Simpson, P.E.T.: The Cognitive and Affective
Results of Participation in a Risk Reduction Peer
Education Program on Tobacco. Texas Woman's
University, Denton, Univ. Microfilms Intl.
82-19624, 1982, 130 pp.
Singer, J.: Development and Evaluation of Four Ap-
proaches to a Smoking Modification Program for
High School Students. Boston University, School
of Education, Boston, Masschusetts, Univ.
Microfilms Intl. 77-11,377, 1977, 241 pp.
Smith, D.K.: Hypnosis for Smoking Control: A Com-
parison of Aversive and Positive / Motivational
Imagery and Suggestions in Group and Individual
Settings. Fuller Theological Seminary, School of
Psychology, Pasadena, California, Univ.
Microfilms Intl. 82-16116, 1982, 118 pp.
Smith, K.A.: Cigarette Smoking: A Phenomenologi-
cal Analysis of the Experience of Women in Their
Successful Versus Unsuccessful Attempts to Quit
Smoking. University of Pittsburgh, School of Edu-
cation, Univ. Microfilms Intl. 82-13185, 1981, 350
PP-
Sobota, P.M.: Comparison of Self-Control
Maintenance Procedures as an Adjunct to Labora-
tory Rapid-Smoking Satiation in the Treatment
of Smoking Behavior. Washington University,
Graduate Institute of Education, Saint Louis, Mis-
souri, Univ. Microfilms Intl. 82-23818, 1982, 241
PP
Sperduto, W.S.: Development and Evaluation of
Treatment Paradigms for the Control of Smoking
Behavior. Hofstra University, Hempstead, New
York, Univ. Microfilms Intl. 82-12273, 1981, 137
PP
Taylor, P.W.: Cigarette Smoking Behavior: Self-
Managed Change. North Texas State University,
Clinical Psychology Department, Univ. Microfilms
Intl. 77-19,688, 1977, 66 pp.
Tiffany, S.T.: Treatments for Cigarette Smoking: An
Evaluation of the Contributions of Aversion and
Counseling Procedures. University of Wisconsin,
Madison, Univ. Microfilms Intl. 84-19972, 1984,
110 pp.
Todd, G.D.: Evaluation of Tolerance to a Behavioral
Effect of Nicotine. University of Kentucky, Lex-
ington, Univ. Microfilms Intl. 82-07800, 1981,
168 pp.
Walker, G.R.: Self-Awareness and Cigarette Smok-
ing: The Interaction of Public and Private Deter-
minants. University of Florida, Gainsville, Univ.
Microfilms Intl. 81-24462, 1981, 71 pp.
199
TIMN 293526

Whitson, E.R.: Oral, Obsessive, and Hysterical Per-
sonality and Cigarette-Smoking Behaviors. State
University of New York at Buffalo, Univ.
Microfilms Intl. 84-01710, 1983, 273 pp.
Wilmot, M.H.: A Comparison of Hypnotic Strategies
for the C,)ntrol of Smoking: Individualized 5ug-
gestions vs. a Desensitization Technique. Fuller
Theological Seminary, Pasadena, California,
Univ. Microfilms Intl. 84-25770, 1984, 188 pp.
Wolynic, L.C.: Restraint and Reaction to Preload in
Cigarette Smokers. Hofstra University, Hemp-
stead, New York, Univ. Microfilms Intl. 82-12990,
1981, 135 pp.
Zumoff, P.J.: The Separate and Combined Effects
of the Focused Smoking and Carbon Monoxide
Feedback Interventions on Cigarette Smoking.
Pennsylvania State University, University Park,
Univ. Microfilms Intl. 83-20948, 1983, 86 pp.
200
*U.S. GOVERNMENT PRINTING OFFICE: 1987-181-317/B3508
TIMN 293527

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TIMN 293528
