Tobacco Documents Online

CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION 1. Lower sales, of course. The Tobacco Merchants Association took a look at smoking restriction legislation and cigarette consumption between 1961 and 1982. The conclusion: that restrictive smoking laws accounted for 21 percent of the variation in cigarette consumption from state to state during that time. 2. Our 1984 Roper data gives us another clue. 859 persons of our 21500 adu3 t sample said they were smokers. Of these 859, 533 said they were employed, with 220 saying they worked with some form of smoking restriction, most of them minor. Those who say they work under restrictions smoked about one-and-one-quarter fewer cigarettes each day than those who don't. That may sound light, but remember we're talking about light restrictions, too. 3. Those 220 people in our survey who work under smoking restrictions represent some 15 million Americans. That one-and-one-quarter per day cigarette reduction then, means nearly 7 billion, fewer cigarettes smoked each year because of workplace smoking restrictions. TIMN 0014564 ZI

CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION 4. That's 350 million packs of cigarettes. At a dollar a pack, even the lightest of workplace smoking restrictions is costing this industry 233 million dollars a year in revenue. How much more will it cost us with far more restrictive laws such as those in Suffolk County and Fort Collins now being enacted? T. But it's more than our sales that are affected. Our customers, too, are feeling the strain of living with an increasingly vocal nonsmoking population. Smokers are harassed with kazoos, water pistols, repellant sprays, even handguns. They even are told they are bad parents -- abusing their children by smoking in their presence. U. It's a difficult problem -- without a doubt the most difficult this industry faces. And now that I've laid the facts on the table, I'm going to turn the program over to the state activities division, the federal relations division, and public relations...to describe what the Institute is doing about it. TIMN 0014565 I2