Tobacco Documents Online

Lobbying and Support operation Relationship to comprehensive plan Primary Strategy Strategy 1: Uppose legislative, regulatory, judicial and voluntary efforts_t® discriminate unfairly against smokers. Attempt.-to reverse existing restrictions as possible. - Tactical Programs Tactical Program A.l.: Lobby against smoking restriction bills, ordinances and regulations. Utilize exert witnesses and coalitions. Encourage smokers to l`obby anTEest~ii'y persona y. Look for opportunities to repeal, modify or rollback existing legislative, regulatory, administrative or judicial_mandates restricting smoker.s' use of tobacco products in public places. Political and business environment. 0 Legislation restricting smoking in public places continues to receive prominent consideration in the states. Since 1974, with few exceptions, more than 100 measures have been introduced each year. Despite this, we regularly defeat more than 90 percent of these proposals. o On the local level, smoking restriction introductions have increased dramatically. In 1982, for example, only 79 proposals were considered as compared to 1987 when nearly 300 local measures were introduced. 0 on the state and local level, anti-smoking organizations are gaining increasing credibility and momentum in promoting anti-smoking legislation. These groups were-once considered outside the political mainstream. o increasing participation by_state health departments and quasi-state health panels has bolstered the credibility of anti-smoking groups efforts to restrict public smoking, i.e., Minnesota, Utah, New York. o State and local legislators increasingly are reluctant to vote against restriction legislation because,it is viewed as a public health issue. o Honoraria and corporate campaign contributions programs are helpful in providing forums for lawmakers to hear industry views on ETS and other issues. r== 7NIS DOCUMENT IS D~UMENT ®NF~~EN ......~~~ _ DISTRIBUTED COURT ORDER ~ AND ITS CONTENTS S AND THIS ~ EXCEPT ~ T O A AS PI~OyIDED LL NOT BE USED, SHO IN THE COURT'S ORDER OR ! .c 347il ~d 4.4A.- TI DN 0011779

8 : CONFIDENTIAL ~ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS OCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR ISTRIBUTED - D EXCEPT AS PROVIDED IN THE COURT'S ORDER o The industry is often viewed as the primary -- and in some cases only -- opponent to restriction legislation. o This perception is fortified by increasing and negative media coverage of virtually all tobacco-related issues. Currently, we have limited resources to deal directly with the local press to balance media reports. 0 5moking restrictions are often viewed by state and local legislators as the easiest way to improve indoor air quality. o There have been some instances, i.e., Beverly gills, Aancho Mirage, where restrictive laws were determined to be unworkable as originally enacted. o Industry allies, including tobacco family groups, organized labor, business groups and restaurateurs, are frequently effective in opposing restrictive legislation. Institute Program Strategy: Oppose legislative, regulatory and administrative efforts to restrict smokers' use of tobacco products in public and private places. Look for opportunities to repeal, modify or rollback existing legislative, regulatoryD administrative or judicial mandates restricting smokers° use of tobacco products in public places. Tactics: 1. rtaintain sufficient state legislative counsel in every state to lead on-scene lobbying efforts. 2. Retain sufficient numbers of local legislative counsel to lead lobbying activies on the local level. 3. Employ sufficient Institute field staff, strategically positioned to best represent the legislative priorities of the industry. The field staff includes a regional vice president and a regional director within each region. 4. In the 30 states that allow direct corporate campaign contributions, The Institute contributes to the campaigns of key lawmakers. The 1988 budget for this activity is $384,000. 5. in most of the 20 states that do not allow direct cozpor,ate campaign contributions, The Institute provides honoraria forums for key lawmakers to facilitate an exchange of ideas with industry representatives. The 1988 budget for this project is $49,000. TI DN 0011780

THIS DOCUA4ENT 1C®N~o ~EN~'IAL =^__-` D aTUMENT AND ITS CONTENTS SHAOL ~r ORDER AND RIBUTED EXCEPT ~ED IN OT BE TtII~ OR AS FROV USED,SHO THE COLIRT'S ORDER 6. Retain regional public relations and labor consultants in selected key states or regions as appropriate. 7. Cultivate existing and new coalitions to complement industry activities, i.e., restaurant associations, chambers of commerce, law enforcement officials, minority groups, liberal/labor groups. 8. Work with state and local legislative associations, i.e., NCSL, CSG, ALEC, NACo, and look for opportunities to--educate memberships to industry concerns. 9. Coordinate grassroots activities with TAN activists and individuals on member company smoker lists. As appropriate, encourage them to speak out against restrictive proposals. 10. As appropriate, produce and utilize materials that reinforce our positions, i.e., Illinois Chamber of Commerce voluntary program materials. 11. As appropriate, use expert ETS, ventilation and economic consultants to speak in public hearings and to brief legislators and key allies in private briefings. Status: o The Institute has at least one legislative counsel in each state. So far this year, we have defeated smoking restriction legislation in 19 states. In• Maryland, Eiawaii and Minnesota we were successful in defeating al1l workplace proposals, but additional minor restrictions were enacted in each of those states. Seventeen states are still considering smoking restriction legislation. 0 Local counsel are retained in more than 15 key jurisdictions. On the local level in 1988, measures to restrict smoking have been introduced in 121 localities. To date, 32 communities have approved legislation. We have defeated 4 proposals; however, we are still concentrating efforts on the 90 localities which are considering legislation. most local legislation is centered in California, Colorado, Pennsylvania, New York and Texas. o Direct corporate campaign contributions are being utilized as appropriate. o Honoraria forums are being conducted as appropriate_ TI DN 0011781 ~

-4 TTIlS `~~~ ~ Dpc ~c Dls T ds ~1 v~'~ ~T Tklgpl,ED JTSS lE~7 ~~1 V T®NR tV T p cp ~~ 'L E~~ AS p p IDED L~ ~'p ~~ER A \~~~~ OIV TI~ dE US ND Tji ~\ o Staff are participating in state-related legislative organization meetings as necessary. o TAN activists have been contacted to assist in state and local restriction battles as necessary. On the industry's airline project,.State Activities has completed two of six mailings-scheduled for 1988: (1) to 1,200 California activists and (2) 15,000 nationwide. These mailings have generated substantial correspondence to individual airlines and the Department of Transportation. o A survey of the results of the Illinois business community's voluntary workplace program was conducted at our direction under the sponsorship of the state chamber. The results are being shared with key lawmakers and the press in state and local Illinois battles. o At the request of the Sergeant at Arms of the Oklahoma House of Representatives, ACVA_inspected the House Chamber and discovered serious,-but manageable, indoor air quality problems. ACVA found'no ETS problem. The report was shared with the Speaker of the Oklahoma House. He, along with most of his colleagues, now understand (from the immediate improvements to the House's air quality) the importance of indoor air quality and the minor role played by ETS. o Scientific and indoor air quality witnesses have testified before several state and local legislative jurisdictions. These experts have conducted numerous one-on-bne sessions with lawmakers and allied groups. Member Company Programs During the past several years, some of the Institute's member companies have added significantly to their existing government affairs programs. Two member companies retain legislative counsel in some states. Like The Institute, some member companies participate in corporate campaign contribution and honoraria programs. some member companies are seeking opportunities to rollback existing anti-tobacco legislation. Recommended Program Expansion o On a case-by-case basis, develop alternative legislative proposals to assure the best possible legislative outcome when some form of smoking restric.tion is inevitable. cp Ep S IS ~T S pR F~ p1? TI DN 0011782

-A __---= CONFIDENTIAL ====== THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT EXCEPT CONTENTS PKOVIDED IN THE COURT'S ORDERN OR o Encourage smokers' rights groups to oppose restrictive legislation and to assist in rollback _,.7 activities. o Identify and prioritize legislative and regulatory opportunties to rollback, modify or repeal restrictive legislation, i.e., Beverly Eills restaurant smoking ban. o New areas for rollback activity include work against related commuter train smoking bans in - Connecticut, New Jersey and New York. Continue-and expand efforts to reinstate smoking cars on MTA trains in those states. o Develop proposals to weaken restrictive laws, i.e., non-tobacco specific ventilation standards, recognize equal rights of smokers and nonsmokers, protect employment rights of smokers. Language may reflect a variety of different legislative possibilities depending on local conditions. o Develop and use public opinion surveys sponsored by third-party allies to support rollback activities. Promote survey results to garner public support. o identify and retain additional state/local ~ legislative counsel as necessary to lead rollback efforts. I o As necessary, employ additional State Activities ~ regional and headquarters staff to support rollback and other activities. Sf~v PA-D W,,,1 . Activities, develop media and public relations programs to support-rollback and other legislative activities. ~ Programs may include retention of public relations j PI1"y2 p~ o To implement 1,6cal public relations and media activities, employ~Regional Directors - Public Relations. A pilo program will be conducted in State Activities Regions I and IV. `~ counsel and advertasina camnaians. and develooment or /.~_,VD2 local spokespeople. ) `"1r- P o Identify existing coalitions and assist development of new coalition groups to spearhead rollback activities, i.e., Beverly Hills Restaurant Association. o Conduct more briefings of state and local allied groups and potential allies on issue related topics. Seek additional opportunities to address organizations at meetings and conferences. o On the advice and under the direction of State TI DN 0011783

: a THIS bpC `- C 4NFj~EN~,j~ DOCUMEN~ ~ IS SUB.TECT TO DIST `'' COURT RIBUTED EXCEPT OS PRO ~p NALL Np~B EU EDD Tf71S ` ED !N 7TIE COURT'S ORDER pR o Expand "early-warning" legislative network among industry and allied groups for quick identification of potentially damaging tobacco-related bills, especially at the local 1.evel. Through state Tobacco Action Network Advisory Committees (TACs), encourage activists and allies to be on the alert for smoking restriction proposals in.their communities. To improve the early warning network, assist non-tobacco allies in identifying issues of importance to them. o Promote industry views in allied publications, i.e., NRA_News and state chamber periodicals. o Look for opportunities to improve relationships with state and local legislative organizations, i.e., NCSL, CSG, NACO, League of Cities. o Develop and implement advertising campaigns sponsored by third-party groups in targeted localities, i.e., Charlotte restaurateur advertising. TI DN 0011784