Tobacco Documents Online

Oregon Preemptive Strategy Goals: (1)To reduce the eagerness of the health care industry to support higher taxes on cigarettes (2)To start positioning the battle as people with white uniforms on one side vs. people with white uniforms + the tobacco industry and taxpayer groups on the other side, rather than white coats vs. TT alone. Conceptual creative. Print advertisement. ?ervasive placement in dailies and weeklies, possibly also local editions of newsmagazines. Also, possible placement in key national publications, e.g. Wail Street Journal. Possible broad direct mail usage. Possible radio advertisement. Photo r;llust_rat_on: Cork flying out of champagne bottle suspended on an intravenous solution rack, with IV tube running to arm of partially seen person laying in hospital bed. Possible label bottle "NID and Hospital Rates" u ap li_ne: HAPPY NEW YEAR, OREGON! $yyhb&3d: The party's just begun, Copy; Oregon's wealthiest MD's and major hospital corporations have good reasons to celebrate. Recent changes to the Oregon Health Plan mean that physician rates and hospital charges can never be reduced. Even if their costs go down, rates can only move one direction: up. Setter yet, they get to limit the rights of Oregonians to access medical care. If your doctor says he wants you to have back surgery, you have no right to receive chiropractic care instead. Migraine headaches? If the MD orders a brain scan T13063-9073

or drug treatment, you have no right to select alternative care from a bio-feedback therapist or other non-invasive treatments. If you need hospital care, you have no right to select a hospital consistent with your famiiy's religior.. You go to the hospital they pick, even if it is owned by the referring pnysiciane. Subhead; "Take two aspirin and call me tomorrow." Better yet for MD's and hospital companies, they get paid by the state whether you get treated or not. The less care you receive, the more profit they make. Finally, r.lany MD's and hospital companies are backing a tax increase of more than $200 million per year, with half the money going earmarked for... guess who? You're right, $100 million per year more for MD's and hospitals. Not all health professionals support this grab at mor.ey, power and control over the lives of Oregonians. Many dentists, chiropractors, and professional therapists oppose this plan to restrict care and raise taxes, If you would like to join our cause, please return this coupon today to learn how you can :elp. Or pick up the phone and call toll free to i-80G-xxx- xxxx. This advertisement was paid for by the Oregon (nane several health organizations) with support from a grant from The Tobacco Institute. We don't agree on many things, but we all agree that higher taxes and unfair control of your health care is bad medicine for Oregon, T13063-9074