Addresses a conference of advertising professionals. States "in addition to proposing increases in excise taxes and smoking bans - in an effort to create a smoke-free society - anti-smoking activists are also trying to restrict or even ban cigarette advertising." Asserts that "no study has shown that disallowing tax deductibility for tobacco ads would have any effect on cigarette consumption," and that "our ads and promotional efforts are not directed at minors. Period." Argues advertising serves two purposes: "to promote brand loyalty among our customers, and to encourage brand switching among adult smokers of our competitors' brands." Describes industry practices to deter youth access and to discourage youthful smoking. Discusses concept of constitutionally protected commercial speech, and efforts to ban advertising. Asserts tobacco advertising bans could lead to bans on other advertising, and states "we need you to remind the public, legislators and appointed officials what advertising does, how it serves the public, and why it is a form of free speech, protected by the Constitution.