States "the purpose of this memorandum is to inform you about our structure and who to contact regarding specific issues or public programs." Describes the "issues planning team" as consisting "of two complementary units," issues management and programs management. States issues management "is charged with providing leadership and expertise in the areas if strategy, planning and analysis for assigned issues." States programs management "is charged with providing knowledge and leadership in the areas of public concept marketing and issues events management."
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PHILIP MORRIS U S A INTEROFFICE CORRESPONDENCE
120 PARK AVENUE, NEW YORK, N.Y. 10017
TO: Distribution DATE: November 8, 1993
FROM: Derek L. Crawford'
SUBJECT: Issues Planning Organizational Structure & Chart
The purpose of this memorandum is to inform you about our structure and who to contact
regarding specific issues or public programs.
The issues planning team consist of two complementary units (issues management and programs
management). A brief description of the units is below:
Issues management is charged with, providing leadership and expertise in the areas of strategy,
planning and analysis for assigned issues. A listing of the issues managers and their assigned
issues is as follows:
Josh S1'avitt: Advertising, Sports(Tobacco Sponsorship, Youth, Firesafe, Tax Stamping
Cappie Alverson: Smoking restrictions (i.e. workplace & public bans), Discriminatory
Activities (i.e. hiring/firing practices, child custody, etc.), Environmental
(i.e. solid waste, IAQ, etc.)~
Patrick Pisciteili: State & Local Excise and Sa1cs Taxes on Cigarettes, Minimum Pricing,
Customer Relations (i.e. wholesaler/retailer contacts)
Each issues manager is responsible for maintaining a working relationship with the appropriate
WRO and industry counterparts who cover similar issues. Routine research activities are carried
out by the issues assistants (John Ostronic and an intern soon to be hired). The issues of social
cost, divestment, and initiative reform will be handled by me.
The programs management group is charged with providing knowledge and leadership in the areas
of public concept marketing and issues events management. The group is responsible for
enhancing the implementation (execution) of pre-approved ideas and/or events associated with
specific action plans developed by the Corporate Affairs department.
The group is headed by Barbara Trach. Karen Chaikin and Ketrina Knuff are also group
members. Below is Iist of a few programs currently under their guidance or management:
The Accommodation Program (restaurants, bowling alleys & malls);
Suppliers Meetings (Richmond/NYC);
State Excise Tax Information brochures; and
Issues Education Through Fulfilltnent/POS.
The program management group is also responsible for cataloging issue event materials. Review
and coordination of all issues-related video production will fall: under the group's duties.
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I hope this memorandum and the attached organizational chart with telephone numbers gives you a
clear picture of our structure. If you have any questions or require more information, please
Distribut_ion: S. Parrish~
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DEREK L. CRAWFORD
Business Regulato -ry
Tax & Fiscal
Strategy, Planning & Analysis
Public Concept Marketing &
Issues Events Management