State and Local Strategies of the Tobacco Industry
ACCOMMODATION PROGRAM: FLORIDA RESULTS
Abstract
Presents bullet point information about Florida Accommodation Program. Discusses relationships with Restaurant and Hospitality Associations, Chambers of Commerce, and individual restaurants/restaurateurs. Includes objectives, strategies, and budgetary information.
Fields
- Named Organization
- ATLANTIC BAY SEAFOOD GRILL
- BEEBES TAVERN
- BERNS STEAKHOUSE
- BRASSERIE LENTRECOTE
- BUBBLE ROOM
- CHARLEYS STEAKHOUSE
- CHRISTINIS
- CHRYSANTHEMUM
- COHN WOLFE
- CVB
- DISNEY
- EMI
- FH+MA ACCOMMODATIONS DIRECTORY
- FISHBONES
- FL RESTAURANT ASSN
- FL TREND
- FOLIO WEEKLY
- FRA
- FRA RESTAURATEUR
- GMCVB
- GREATER MIAMI CONVENTION + VISITORS BURE
- JACKSONVILLE MAGAZINE
- JACKSONVILLE VISITORS GUIDE
- LAZY BONES RIBS
- MEZZA LUNA
- MIAMI CHAMBER OF COMMERCE
- MIAMI HERALD
- MIAMI VISITORS GUIDE
- MORTONS OF CHICAGO
- MS JUDYS
- ORANGE COUNTY CONVENTION
- Philip Morris
- RAINBOW PALACE
- RESTAURATEUR
- TALK OF THE TOWN RESTAURANTS
- TALLAHASSEE VISITORS GUIDE
- TAMPA HILLSBORO VISITORS GUIDE
- TORTUGAS
- TRASTERVERE RISTORANTE
- TX CATTLE RANCH
- VISITORS GUIDE
- Y+R
- YUCA RESTAURANT
- Named Person
- BEEBE,G
- BROWN,M
- CISSCU,W
- DAWSON,D
- DENNIS,W
- DOVER,C
- FRANKEL,L
- FRASER,S
- GALVIN,W
- HOGUE,B
- LEE,K
- PICKENS,J
- RECUPITO,P
- TEZYEN,R
- TRANSKY,S
- VEIGA,E
- Author
- Cohn & Wolfe
- Region
- Ft Lauderdale
- Hillsboro
- Homestead
- Jacksonville
- Miami
- Miami Beach
- Palm Beach
- Palm Beach County
- St Petersburg
- Tallahassee
- Tampa
- Ybor City
- Broward County
- Coconut Grove
- Coral Gables
- FLORIDA
- Subject
- Budgets
- clean indoor air
- Expenditures
- Industry Strategies
- public relations
- Restaurants
- Trade Associations
- accommodation
Document Images
Accommodation Program:
Florida Results
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More than 4,500 restaurants now participate
Florida Restaurant Association program
support
» Solid support from President Carol Dover
Awareness begun via 24 ads in 8 publications
Little publicity (favorable article in Miami
Herald only coverage)
EESt6EZ90Z
D RAFT
2/29/96
Situation Analysis: Statewide
Threat of statewide restaurant smoking ban still
looms
. Build on CVB relationships, leverage
relationships with current associations to reach
other key influentials
Target solicitation in specific pockets:
» Coral Gables
» Homestead
» Ybor City
» St. Petersburg
tiESZ6EZ94Z
DRAFT
2/29/96
2
Situation Analysis:
Market by Market
Each Market is affected by different
circumstances...
D RAFT
Situation Analysis: Jacksonville
Cohn & Wolfe and EMI achieved 80% market
conversion rate
» 343 total participants
» C&W secured participation from Mezza Luna
Ads appeared in Folio Weekly and
Jacksonville Magazine
Potential spokespersons identified
» Patricia Recupito (Mezza Luna)
» Bill Cisscu (Tortugas and Ms. Judy's)
C~ DRAFT
~ 9ESi6EZ90Z 2/29/96
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Situation Analysis: Jacksonville
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No CVB membership (local address required)
» C&W is waiting for PM approval to move ahead
Strong supporter of restaurant smoking ban,
Representative Willye Dennis, resides in
Jacksonville
For those that have chosen not to participate,
the smoking issue was, too hot and they did
not want to get involved
DRAFT
L6916EZ90Z 2/29/96
Situation Analysis: Miami
Several high-profile establishments
» 1,063 participants (includes 444 from Broward & Palm
Beach Counties)
Member of Miami Chamber of Commerce and the
Greater Miami Convention and Visitors Bureau
» Sponsored Chamber December 1995 function
» February 1996 GMCVB Mailing (Completed week of 2/26)
D RAFT
9E916SZ90Z 2/29/96
Situation Analysis: Miami
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Willing spokespersons include:
» Kenneth Lee (Rainbow Palace, Ft. Lauderdale)
» Roland Tezyen (Chrysanthemum, Miami Beach)
» Sophia Transky (Brasserie L'Entrecote, Coconut Grove)
» Efrain Veiga (Yuca Restaurant, Coral Gables)
» Julie Pickens (Morton's of Chicago, Palm Beach)
» Gerald Beebe (Beebe's Tavern, Palm Beach)
D RAFT
6ES16SZ90Z 2/29/96
7
Situation Analysis: Miami
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Market extends into Lois Frankel's (D - WPB)
district who has been the most active in
promoting smoking ban
Address substantial Latino population
» Materials, advertising
D RAFT
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Situation Analysis: Orlando
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Most influential restaurants
» 399 participants
» C&W secured participation from
- Charley's Steak House
- Bubble Room
- Christini's
Member CVB
» President's letter of support to membership introduced
program
» Convention Center Opening 1/19/96 sponsored by The
Accommodation Program
IbST66Z90Z
D RAFT
2/29/96
9
Situation Analysis: Orlando
. Influential ambassadors include:
» Dawn Dawson, Talk of the Town Restaurants, Inc.
(Charley's Steakhouse, Fishbones', Texas Cattle
Ranch)
» Steve Fraser (Bubble Room)
» Michael Brown (Trastervere Ristorante)
» Bert Hogue and Bill Galvin (Atlantic Bay Seafood
Grill, Lazy Bones Ribs)
D RAFT
ZfiSti bSZ907 2/29/96
10
