Proposes "introduction of reasonable regulation of sales and sampling [that] would preempt more drastic measures" in Massachusetts. Identifies potential sponsor of the measure as the Chamber of Commerce of each of the eleven targeted cities and towns (unnamed but one). Identifies potential strategies: economic factsheet, legal statement, expert witnesses, and smoker mailing lists.
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PRO-ACTIVE PROPOSAL MASSACHUSETTS
LEGISLATIVE ACTION: October 11, 1990
STATE/LOCALITY: Massachusetts: Eleven selected communities.
ISSUE: Sales to minors.
SUMMARY: Introduction of reasonable regulations of sales and sampling;
would preempt more drastic measures.
SPONSOR: Local chambers of commerce.
Local ordinance introductions are increasing, supposedly to protect minors but clearly
aimed at harassing the industry. Most propose bans or otherwise severely restricting
sales. This project selects eleven cities and towns where we have good relations with the
chamber of commerce. Educational approaches to the chambers are to be made,
resulting in chamber supported introductions of an omnibus minors ordinance, tailored
to local drafting requirements.
This effort should produce several helpful effects: passing reasonable regulations,
diverting anti-smokers efforts elsewhere. Providing an indication of support for similar
statewide legislation to be reintroduced in 1991 and providing chambers with positive
RESOURCES NEEDED YES/NO DATE NEEDED
ECONOMIC ANALYSiS/FACTSHEET YES 12/1/90
It may be necessary to develop a factsheet for each selected city. An understanding of
sales figures, numbers of vending machines and retail locations will be relevant. The first
city is Quincy, MA.
LEGAL MEMORANDUM YES On-going
The legal memoranda developed for Brookline and other localities proposing bans will be
useful in presenting arguments precluding similar action in the selected cities.
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EXPERT WITNESSES? YES As needed
It is unlikely but possible that an expert witness regarding sampling may be requested for
a presentation to a chamber of commerce government committee. However, the preferred
and expected approach will be more personal initially, followed by activity by the chamber
representatives themselves, rather than outside witnesses.
COALITION ALLIES? YES Now
The chambers of commerce will be the critical and primary players in this effort.
TI GRASSROOTS MOBILIZATION? NO
Direct tobacco contact with this effort would have a negative impact on its outcome. The
impetus should be seen as chamber driven.
COMPANY RESOURCES? YES As needed
It may benefit us to have access to the companies' smoker mailing lists to develop calls
to local officials once the proposal is before a particular city council. However, direct
contact should n_Qt occur from cigarette manufacturers.
PUBLIC AFFAIRS/MEDIA RESOURCES? NO
Chambers of commerce have their own public relations people and might welcome
assistance in this effort. However, this will be determined on a case by case basis. it may
be helpful to have the Institute's public affairs organization assist the local business people
to develop and coordinate a media campaign.
ADDITIONAL NEEDS? To be determined.