Tobacco Documents Online

I JAD Consultants Jolly Ann Davidson Fifteenth and Nodaway Clarinda, Iowa 51632 712/542-2446 To: Carol Hrycaj From: Jolly Ann Davidson Re: Alaska Media Trip on Youth Inatiatives Tuesday, August 18, 1992 7:35 a.m...KJNO-AM/KTKU-FM (AK Radio): I was to do a 3-5 minute live phone interview but we actually went ten minures. Excellent give and take. Reporter was Jim Watkins and we did this during the news portion of his morning show. He used a personal story of the incident that prompted him to start smoking (military service), which gave me a great entry into peer pressure. We then covered booklet information and PSAs. He talked about numbers of teens smoking going up, and I countered with C.D.C statistics. He asked what the most important action was that parents could take and I talked about starting early with communication (open discussions of tough issues), building self -confidence, and of course ordering a copy of THYN. We also discussed other initiatives and the law in Alaska. The 800 number was given 3 times, and he suggested that driving listeners without pencils could call the station. Positive •interview in an excellent time slot. 10:00 a.m...KT00-FM: This had been listed on our schedule as a PBS-TV interview. So we were disappointed to learn it was radio. Tom and I taped 20 minutes with Susan Fitzgerald for a 3-4 p.m. magazine show, which would run the following week. The interview went well, although one could feel the personal bias of Susan's against the use of tobacco. She began the interview with several questions on tobacco subsidies, but we were able to divert her to our agenda. Made some good points on the parental program, and she asked some excellent questions which provided broad coverage. Covered the PSAs, C.O.U.R.S.E., distribution numbers, etc. 800 number was given twice. Tom covered the ITL program and Alaskan law. After the interview Susan commented that very little local T.V. was done. I pitched use of the PSAs and she said she would visit with the public service director. TIMN 0163978

J F r I 1:00 p.m...KT00-FM (NPOR-APR): To?n and_I went back for a 20 minute taping, with John Greely for news segments. Very positive interview! John's questions focused on family involvement, parental guidance, peer pressure - all topics that lead into THYN. I also discussed C.O.U.R.S.E. and the PSAs, and Tom covered the other initiatives. John is interested in audio PSAs. This was the afternoon that Mt. Spur erupted and Tom's and my adverture began. Over 48 hours of airport duty, rescheduling of flights, and frantic searches for hotel rooms. Wednesday we made a very early trip to the airport only to spend the day there having all planes grounded. Thursday we were smarter and booked an afternoon flight, still didn't get out until after 11 p.m. We were disappointed never to reach Anchorage, but pleased that we were able to do all of the interviews scheduled - one after returning to Iowa. Anchorage Interviews from Juneau, Wednesday, August 19,1992 9:00 a.m...KSRM-AM: I taped 10 minutes of sound bites with Jim Hine, to be used on news during the day. This station is not in Anchorage, but as I never saw the fax waiting for our arrival at the hotel, I have no idea where KSRM is located. The interview was really a great one, Jim was so supportive of the program. He asked questions on the PSAs, C.O.U.R.S.E., the booklet (800 number included in several bites), peer pressure, C.O.U.R.S.E. members and activities, and distribution numbers for booklet and PSAs. He was also interested in rational of the Institute, best advice I had for parents, and my reaction to "Old Joe". He is one of the few reporters actually interested in the story line of our PSAs. 10:00 a.m..Anchorage Daily News: Tom and I spent over 20 minutes on the phone with Michael Carey, the Editorial Page Editor. I really wish we could have done this in person, as Michael was positive and interested. Both Tom and I felt our segments with Michael went extremely well. We always prefer to do an interview jointly, but using a phone in an airport makes that an impossibility. Michael has children so was very interested in the parental program. It was such a fun interview to do for me, as he not only agreed with all of my comments, but echoed my sentiments on family involvement. etc. He asked about the PSAs and C.O.U.R.S.E., and was very supportive of the role and commitment the Tobacco Institute has taken. He was most appreciative of the interview and said he was only sorry that we could not have met in person. TIMN 0163979 CONFIDENTIAL: MINNESOTA TOBACCO LITIGATIOloT

-L 12:30 p.m..KFOD AM/KWHL FM: I taped a 15 minute interview with Shiela Ballisteni. Excellent interview - she had interviewed me last year and was just as interested and positive in her approach this year. Since we had discussed the booklet last year (and she remembered contents well), she was more interested in the response we've had to the booklet and other initiatives. We also discussed the PSAs and C.O.U.R.S.E. membership and activities. Some good comments on Institute's involvement. She was so appreciative of being able to do a follow up on last year, and asked me to please call with any new plans or developments. After the taping she gave me a full account of how horrible it really was in Anchorage. After recounting her tales to Tom we concluded we were better off in the Juneau airport! Wednesday, September 9, Clarinda, Iowa call to Anchorage 12:15 p.m. CDT..RHAR-AM/RBRJ-FM: I taped seven minutes with Dave Stroh for his morning show "The Breakfast Table." Great interview; thank goodness it went well as it has taken me five phone calls to accomplish it. He opened with a question about C.O.U.R.S.E., so that set the stage well. We discussed peer pressure as the primary, reason kids try smoking, and then he asked about influence of advertising. He asked about the Institute and industry position on youngster's smoking, which enabled me to discuss long time policy and success of new initiatives. He asked questions on per centage of youth smoking, and future of smoking in the U.S. Positive interview with several good pitches for booklet. I gave 800 number and he gave it in his wrap up. TIMN 0163980 CONFIDENTIAE' ~, ~®~~CC® L~T~.GAgI®N 1~1.INNES®'~