State and Local Strategies of the Tobacco Industry
R.J. Reynolds Tobacco Company 1985-1987 Strategic Plan
Date: Jul 1984
Length: 32 pages
504009409-504009440
Length: 32 pages
504009409-504009440
Abstract
Addresses strategies for "Core Issue" of market position, and "Key Issues" of product performance, financial growth, external influences, and corporate environment. Key Issue 3 (external influences) is similar to document "503120663" and deals with social acceptability of smoking, adverse legislation and regulation, and taxation.
Fields
- Named Organization
- Philip Morris
- Tobacco Institute
- Author
- RJ Reynolds Tobacco Company
- Region
- Tobaccoville
- Whitaker Park
- Brand
- B&H
- Bright
- Camel (RJR)
- Century
- Doral (RJR)
- Kool (BW (1933-2003)/RJR (2003-present))First Menthol cigarette line, released in 1933. Premium priced brand.
- More
- Newport (Lorillard)
- Now (RJR)
- Players (PM)
- Salem (RJR)
- Vantage (RJR)
- Virginia Slims (PM)
- Winston (RJR)
- Subject
- Health Effects
- Industry Funded Research
- Industry Strategies
- industry terminology
- Lawsuits
- market share
- marketing
- Pesticides
- Point of Sale
- Public Opinion
- Restrictions
- secondhand smoke
- Targeting
- Taxes
- tobacco use
- Vending Machines
- Additives