State and Local Strategies of the Tobacco Industry
1984 - 1988 Strategic Plan Public Affairs
Date: 1984
Length: 15 pages
503711833-503711847
Length: 15 pages
503711833-503711847
Abstract
Discusses 5-year (1984-1988) plan for RJ Reynolds Tobacco Company (RJRT) Public Affairs Department. Lists market share growth, the changing of "state and local tax laws to permit sales of Century," direct marketing restrictions, external influences, Taxation and Tobacco Support Programs, liability, political participation, and expenditures to the RJRT Political Action Committee as key areas to be addressed. Outlines strategies and objectives for each issue.
Fields
- Named Organization
- National Tobacco Education Council
- Tobacco Institute
- Author
- Public Affairs Department
- Brand
- Century
- Subject
- Industry Strategies
- legislation
- Liability
- market share
- marketing
- Political Action Committees
- Public Opinion
- Restrictions
- Taxes
- tobacco use
- Industry Front Groups
- legislation