State and Local Strategies of the Tobacco Industry
PUBLIC SMOKING ISSUE
Abstract
Asserts "an explosion of anti-smoking legislation was introduced at both the state and local levels" as a result of "the 1986 Surgeon General and National Academy of Sciences reports on environmental tobacco smoke." States "midway through the year it was apparent that the budget for public smoking was not adequate to meet the legislative support and public communication challenges these reports presented." Indicates additional funds were "made available in August," allowing implementation of "plans to encourage the hospitality industry to recognize smokers as a significant portion of their clientele, with development of ETS and indoor air quality advertising, and with plans to increase significantly the number of experts on the road bringing the workplace/ETS/indoor air quality issues to the public via media tours." Includes objectives, strategies and tactics, and budget itemization of public smoking issue plans.
Fields
- Named Organization
- ACVA
- CENTER FOR INDOOR AIR RESEARCH
- FLEISCHMAN-HILLARD
- Hill & Knowlton Inc. (Tobacco industry PR firm, 1953-68)
Public relations firm for the tobacco industry from 1953 through 1968.- INSTITUTE
- NATIONAL ACADEMY SCIENCES
- NATIONAL ENERGY MANAGEMENT INSTITUTE
- OGILVY & MATHER
- PUBLIC AFFAIRS DIVISION
- SAVARESE
- STATE ACTIVITIES DIVISION
- CENTER FOR INDOOR AIR RESEARCH
- Named Person
- Fox, John C. (ETS legal consultant)1988 Went on media tours for TI discussing legal issues related to smoking in the workplace.
- KATZENSTEIN A
- ROBERTSON G
- KATZENSTEIN A
- Subject
- clean indoor air
- Communications
- Hospitality Establishments
- Industry Front Groups
- industry response
- industry sponsored research
- Industry Strategies
- secondhand smoke
- tobacco use
- workplace
- Budgets
- Communications
Document Images
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THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS
DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR
DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER
4) Continue medi.a tours by Alan Katzenstein, a lay
expert on environmental questions, sponsoring at least
two per month.2
5) Identify by June 1, 1988, a spokesperson for the
National Energy Management Institute, capable of
carrying NEMI's message regarding ventilation adequacy
to the press. Conduct at least one media tour a month
once spokesperson is identified and trained.1
6) Assist the tobacco industry funded Center for
TnAnnr h9 r T2 rnh i n nn 4 - -'""{ 1
' ___=== CONFIDENTIAL ====_=
THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS
DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR
DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER
4) Continue medi.a tours by Alan Katzenstein, a lay
expert on environmental questions, sponsoring at least
two per month.2
5) Identify by June 1, 1988, a spokesperson for the
National Energy Management Institute, capable of
carrying NEMI's message regarding ventilation adequacy
to the press. Conduct at least one media tour a month
once spokesperson is identified and trained.1
6) Assist the tobacco industry funded Center for
TnAnnr h9 r T2 rnh i n nn 4 - -'""{ 1
' __- _= CONFIDENTIAL =__
THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS
DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR
DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER
scientific consultants on committees of organizations
studying indoor air quality.2
3) Through the State Activities Division and the
Center for Indoor Air Research, identify localities in
which.portable air sampling system (PASS) tests might be
conducted, with credible third party support and
sponsorship. Assist sponsors in promoting results via
news conferences, media releases. As additional studies
are conducted, summarize cumulative results and release
to media in jurisdictions considering restrictions.1
4) Continue to assist the Federal Relations and State
Activities divisions in opposing unnecessary smoking
restriction legislation and regulation, emphasizing the
need to examine the broader issue of indoor air quality.
Provide scientific, economic, ventilation, and other
expert testimony as requested.
5) Point to smoking restrictions/bans as an
ineffective response to poor indoor air quality.
Identify, prepare and promote positive case studies
where indoor air quality was improved without
restricting smoking.
6) In conjunction with ACVA (a company devoted to the
identification and control of internal pollution
115
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' __- _= CONFIDENTIAL =__
THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS
DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR
DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER
scientific consultants on committees of organizations
studying indoor air quality.2
3) Through the State Activities Division and the
Center for Indoor Air Research, identify localities in
which.portable air sampling system (PASS) tests might be
conducted, with credible third party support and
sponsorship. Assist sponsors in promoting results via
news conferences, media releases. As additional studies
are conducted, summarize cumulative results and release
to media in jurisdictions considering restrictions.1
4) Continue to assist the Federal Relations and State
Activities divisions in opposing unnecessary smoking
restriction legislation and regulation, emphasizing the
need to examine the broader issue of indoor air quality.
Provide scientific, economic, ventilation, and other
expert testimony as requested.
5) Point to smoking restrictions/bans as an
ineffective response to poor indoor air quality.
Identify, prepare and promote positive case studies
where indoor air quality was improved without
restricting smoking.
6) In conjunction with ACVA (a company devoted to the
identification and control of internal pollution
115
Tg DN 0015713
_____= CONFIDENTIAL =__
THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS
DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SH011'N OR
DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER
problems in public and commercial buildings) media
tours, sponsor ACVA indoor air quality issue ads in
newspapers in medi& tour cities.1
7) Identify opportunities to use ACVA indoor air
quality corporate video in legislative, media and issue
briefings. Update video as appropriate.2
8) Continue support of National Energy Management
Institute indoor air quality project, through the
Tobacco Industry Labor Management Committee. Identify
appropriate NEMI spokespersons ; promote the proj ect as
appropriate.1
9) Continue to identify additional ventilation experts
who also are qualified to conduct media, corporate and
legislative briefings.2
10) In consultation with the State Activities division,
identify legislation/ordinances that have been
introduced, passed or are pending that impose smoking
restrictions as a means of improving indoor 'air quality.
With third party (i.e. labor) support, shift the focus
from smoking restrictions to ventilation standards.
Seek to repeal existing smoking restrictions.2
116 TI DN 0015714
_____= CONFIDENTIAL =__
THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS
DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SH011'N OR
DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER
problems in public and commercial buildings) media
tours, sponsor ACVA indoor air quality issue ads in
newspapers in medi& tour cities.1
7) Identify opportunities to use ACVA indoor air
quality corporate video in legislative, media and issue
briefings. Update video as appropriate.2
8) Continue support of National Energy Management
Institute indoor air quality project, through the
Tobacco Industry Labor Management Committee. Identify
appropriate NEMI spokespersons ; promote the proj ect as
appropriate.1
9) Continue to identify additional ventilation experts
who also are qualified to conduct media, corporate and
legislative briefings.2
10) In consultation with the State Activities division,
identify legislation/ordinances that have been
introduced, passed or are pending that impose smoking
restrictions as a means of improving indoor 'air quality.
With third party (i.e. labor) support, shift the focus
from smoking restrictions to ventilation standards.
Seek to repeal existing smoking restrictions.2
116 TI DN 0015714
====== CONFIDENTIAL =_____
THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS
DOCUMENT AND ITS CONTENTS SHALL NOT BE USED.. SHOWN OR
DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER
11) Through Tobacco Industry Labor Management Committee
and the National Energy Management Institute, identify
opportunities to conduct building ventilation studies in
areas or among empLoyers.considering smoking
restrictions.2
12) Develop and implement nationwide ETS/Indoor Air
Quality advertising campaign.
support.1
Seek third party
Strategy II: Work with employers and business organizations
to increase awareness and credibility of the Institute's
workplace programs. Encourage reasonable employer response
to employee demand for smoking restrictions or to state and
local legislation.
Goals :
1) Conduct in 1988 at least 500 workplace smoking
issue briefings with institutions that are facing the
issue. A briefing shall consist of either an on-site
visit by an Institute representative, possibly
accompanied by a specialty consultant, or a detailed
phone/correspondence briefing. Follow up all briefings
as needed.2
117 TI DN 0015715
====== CONFIDENTIAL =_____
THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS
DOCUMENT AND ITS CONTENTS SHALL NOT BE USED.. SHOWN OR
DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER
11) Through Tobacco Industry Labor Management Committee
and the National Energy Management Institute, identify
opportunities to conduct building ventilation studies in
areas or among empLoyers.considering smoking
restrictions.2
12) Develop and implement nationwide ETS/Indoor Air
Quality advertising campaign.
support.1
Seek third party
Strategy II: Work with employers and business organizations
to increase awareness and credibility of the Institute's
workplace programs. Encourage reasonable employer response
to employee demand for smoking restrictions or to state and
local legislation.
Goals :
1) Conduct in 1988 at least 500 workplace smoking
issue briefings with institutions that are facing the
issue. A briefing shall consist of either an on-site
visit by an Institute representative, possibly
accompanied by a specialty consultant, or a detailed
phone/correspondence briefing. Follow up all briefings
as needed.2
117 TI DN 0015715
CONFIDENTIAL =--__-
THIS DOCUMENT IS SUBJECT TO A C'OURT ORDER AND THIS
DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR
DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER
2) Make workplace presentations before 25 meetings of
professional associations (i.e., American Society for
Personnel Administration, Association of Legal
Administrators, American Management Association) by the
end of 1988. These workplace presentations will be done
by an Institute representative or specialty consultant.2
3) Provide workplace written issue briefing materials
to 200,000 employers during 1988. Briefing materials
include Institute resource guides, workplace kits and
materials produced by state and local chambers of
commerce. Follow up as needed.2
4) Respond, within two days, - - via letter or
telephone call - - to all requests for assistance
and/or information. Follow up all responses as needed.
Tactics:
1) Continue targeted mailings establishing the
Institute's expertise and willingness to provide
assistance- In consultation with State Activities
Division, mailings will be prioritized according to
states and localities that are facing workplace smoking
legisiation.2
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118
CONFIDENTIAL =--__-
THIS DOCUMENT IS SUBJECT TO A C'OURT ORDER AND THIS
DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR
DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER
2) Make workplace presentations before 25 meetings of
professional associations (i.e., American Society for
Personnel Administration, Association of Legal
Administrators, American Management Association) by the
end of 1988. These workplace presentations will be done
by an Institute representative or specialty consultant.2
3) Provide workplace written issue briefing materials
to 200,000 employers during 1988. Briefing materials
include Institute resource guides, workplace kits and
materials produced by state and local chambers of
commerce. Follow up as needed.2
4) Respond, within two days, - - via letter or
telephone call - - to all requests for assistance
and/or information. Follow up all responses as needed.
Tactics:
1) Continue targeted mailings establishing the
Institute's expertise and willingness to provide
assistance- In consultation with State Activities
Division, mailings will be prioritized according to
states and localities that are facing workplace smoking
legisiation.2
T1 DN 0015716
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