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State and Local Strategies of the Tobacco Industry

PUBLIC SMOKING ISSUE

Date: Sep 1987
Length: 25 pages
TIDN0015707-TIDN0015731
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Abstract

Asserts "an explosion of anti-smoking legislation was introduced at both the state and local levels" as a result of "the 1986 Surgeon General and National Academy of Sciences reports on environmental tobacco smoke." States "midway through the year it was apparent that the budget for public smoking was not adequate to meet the legislative support and public communication challenges these reports presented." Indicates additional funds were "made available in August," allowing implementation of "plans to encourage the hospitality industry to recognize smokers as a significant portion of their clientele, with development of ETS and indoor air quality advertising, and with plans to increase significantly the number of experts on the road bringing the workplace/ETS/indoor air quality issues to the public via media tours." Includes objectives, strategies and tactics, and budget itemization of public smoking issue plans.

Fields

Named Organization
ACVA
CENTER FOR INDOOR AIR RESEARCH
FLEISCHMAN-HILLARD
Hill & Knowlton Inc. (Tobacco industry PR firm, 1953-68)
Public relations firm for the tobacco industry from 1953 through 1968.
INSTITUTE
NATIONAL ACADEMY SCIENCES
NATIONAL ENERGY MANAGEMENT INSTITUTE
OGILVY & MATHER
PUBLIC AFFAIRS DIVISION
SAVARESE
STATE ACTIVITIES DIVISION
Named Person
Fox, John C. (ETS legal consultant)
1988 Went on media tours for TI discussing legal issues related to smoking in the workplace.
KATZENSTEIN A
ROBERTSON G
Subject
clean indoor air
Communications
Hospitality Establishments
Industry Front Groups
industry response
industry sponsored research
Industry Strategies
secondhand smoke
tobacco use
workplace
Budgets

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r _____= CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER PUBLIC SMOKING ISSUE I. Background As a result of the 1986 Surgeon General and National Academy of Sciences reports on. environmental tobacco smoke, an explosion of anti-smoking legislation was introduced at both the state and local levels. Midway through the year it was apparent that the'budget for public smoking was not adequate to meet the legislative support and public communication challenges these reports presented. in part because of more aggressive marketing of our resources, in part because of the increased pub lic awareness of the ETS issue, we were able once again to meet our goals for mailings, and corporate and indoor air quality briefings by midyear, despite our having quadrupled most goals from 1986. These accom plishments also occurred with one less staff member assigned to the issue. We continued to expand the broader issue of indoor air quality with media tours involving ventilation experts. We also have com pleted production of three workplace and indoor air quality videos for use in private as well as legislative briefings. With-additional funds :made available in August, we moved forward with plans to encourage the hospitality industry to 109 TI DN 0015707
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r _____= CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER PUBLIC SMOKING ISSUE I. Background As a result of the 1986 Surgeon General and National Academy of Sciences reports on. environmental tobacco smoke, an explosion of anti-smoking legislation was introduced at both the state and local levels. Midway through the year it was apparent that the'budget for public smoking was not adequate to meet the legislative support and public communication challenges these reports presented. in part because of more aggressive marketing of our resources, in part because of the increased pub lic awareness of the ETS issue, we were able once again to meet our goals for mailings, and corporate and indoor air quality briefings by midyear, despite our having quadrupled most goals from 1986. These accom plishments also occurred with one less staff member assigned to the issue. We continued to expand the broader issue of indoor air quality with media tours involving ventilation experts. We also have com pleted production of three workplace and indoor air quality videos for use in private as well as legislative briefings. With-additional funds :made available in August, we moved forward with plans to encourage the hospitality industry to 109 TI DN 0015707
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======= CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER recognize smokers as a significant portion of their clientele, with development of ETS and indoor air quality advertising, and with plans to increase significantly the number of experts on the road bringing the workplace/ETS/indoor air quality issues to the public via media tours. II. Assumptions o Most smoking restrictions and smoking restriction legislation are based on the alleged health effects of environmental tobacco smoke on the nonsmoker; proponents are strongly motivated by annoyance. The 1986 Surgeon General's and NAS reports provided additional ammunition for legislative activity. o Although other viewpoints exist, it has been difficult for scientists with these viewpoints to express themselves within the scientific community. A network of anti-smokers in leadership positions effectively muzzles opposing views; publication of articles with these views is difficult. o Federal, state and local public smoking activity continues to increase. As of June, 1987, 5 bills were pending at the federal level; 189 state and 178 local bills have been introduced. Eighteen state proposals have been 110 TI DN 0015708
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======= CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER recognize smokers as a significant portion of their clientele, with development of ETS and indoor air quality advertising, and with plans to increase significantly the number of experts on the road bringing the workplace/ETS/indoor air quality issues to the public via media tours. II. Assumptions o Most smoking restrictions and smoking restriction legislation are based on the alleged health effects of environmental tobacco smoke on the nonsmoker; proponents are strongly motivated by annoyance. The 1986 Surgeon General's and NAS reports provided additional ammunition for legislative activity. o Although other viewpoints exist, it has been difficult for scientists with these viewpoints to express themselves within the scientific community. A network of anti-smokers in leadership positions effectively muzzles opposing views; publication of articles with these views is difficult. o Federal, state and local public smoking activity continues to increase. As of June, 1987, 5 bills were pending at the federal level; 189 state and 178 local bills have been introduced. Eighteen state proposals have been 110 TI DN 0015708
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_____= CONFIDENTIAL =__ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER enacted; however, local legislation has a greater chance of passage - - 53 bills (30 percent) have been approved so far this year. Since the first public smoking legislation was passed in 1973, some 42 states and 198 localities have restricted smoking in public places. Of these, 12 states restrict smoking in the private workplace and 23 states address smoking in government facilities. In addition 167 localities restrict smoking in the workplace. o Although many private employers who regulate smoking attempt to accommodate smokers and nonsmokers, some implement smoking bans and discr9:minatory hiring policies. The public, the business community„ and the news media perceive a growing trend toward severe restriction. o Employers and restaurateurs are receiving substantiall pressure from anti-smoking organizations to severely restrict smoking to protect the public's health, reduce overhead expenses and thereby increase profits. o Although the Public Affairs Division has caused increased focus on the broader issue of indoor air quality, environmental smoke is still viewed as a separate and distinct issue, and smoking restrictions continue to be viewed as the only way to improve indoor air quality. 111 T1 DN 0015709
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_____= CONFIDENTIAL =__ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER enacted; however, local legislation has a greater chance of passage - - 53 bills (30 percent) have been approved so far this year. Since the first public smoking legislation was passed in 1973, some 42 states and 198 localities have restricted smoking in public places. Of these, 12 states restrict smoking in the private workplace and 23 states address smoking in government facilities. In addition 167 localities restrict smoking in the workplace. o Although many private employers who regulate smoking attempt to accommodate smokers and nonsmokers, some implement smoking bans and discr9:minatory hiring policies. The public, the business community„ and the news media perceive a growing trend toward severe restriction. o Employers and restaurateurs are receiving substantiall pressure from anti-smoking organizations to severely restrict smoking to protect the public's health, reduce overhead expenses and thereby increase profits. o Although the Public Affairs Division has caused increased focus on the broader issue of indoor air quality, environmental smoke is still viewed as a separate and distinct issue, and smoking restrictions continue to be viewed as the only way to improve indoor air quality. 111 T1 DN 0015709
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=____- CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHW1R.' OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 0 over the past year, several jurisdictions have taken preliminary steps to address the problem of indoor air quality, either as a free standing proposal to address ventilation standards or as a companion bill to a smoking restriction proposal. o Most employers and restaurateurs would prefer to develop their own responses to the issue rather than respond to specific legislation or to anti-smoker demands; however, we are seeing a growing trend toward support of legislation and/or total bans as easy ways out of dealing with a potentially difficult issue. o The Institute can and does call upon considerable resources to broaden the issue to the greater problem of indoor air quality and to assist employers and others in dealing with the public smoking issue in a responsive and reasonable manner. Although the Institute has provided assistance to a number of institutions, many continue to be unaware of our resources and willingness to provide assistance. III. Obj ective To increase public policy makers' awareness of the need for proper ventilation as the one effective means of dealing with 112 TI DN 0015710
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=____- CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHW1R.' OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 0 over the past year, several jurisdictions have taken preliminary steps to address the problem of indoor air quality, either as a free standing proposal to address ventilation standards or as a companion bill to a smoking restriction proposal. o Most employers and restaurateurs would prefer to develop their own responses to the issue rather than respond to specific legislation or to anti-smoker demands; however, we are seeing a growing trend toward support of legislation and/or total bans as easy ways out of dealing with a potentially difficult issue. o The Institute can and does call upon considerable resources to broaden the issue to the greater problem of indoor air quality and to assist employers and others in dealing with the public smoking issue in a responsive and reasonable manner. Although the Institute has provided assistance to a number of institutions, many continue to be unaware of our resources and willingness to provide assistance. III. Obj ective To increase public policy makers' awareness of the need for proper ventilation as the one effective means of dealing with 112 TI DN 0015710
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______= CONFIDENTIAL =__ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER most or all of the components of indoor air pollution in the workplace and public places; and to discourage legislators and organizations from unfairly discriminating against employees and others who smoke. IV. Strategies, Goals and Tactics Strategy I: Focus greater attention on the broader issue of indoor air quality and the need for imp-roved ventilation systems or more efficient use of existing systems. Goals: 1) Conduct at least 500 briefings on the broader issue with officials from labor, industry, trade, environmental groups and the media throughout 1988.2 2) Continue ACVA media tours, conducting at least 17 in targeted communities throughout the year.2 3) -Cont-inue Truth Squad (lay and scientific spokesman teams) media tours, focusing on indoor air quality issues. Conduct at least 24 (two per month).1 113 TI DN 0015711
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______= CONFIDENTIAL =__ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER nost or all of the components of indoor air pollution in the workplace and public places; and to discourage legislators and organizations from unfairly discriminating against employees and others who smoke. IV. Strategies, Goals and Tactics Strategy I: Focus greater attention on the broader issue of indoor air quality and the need for imp-roved ventilation systems or more efficient use of existing systems. Goals: 1) Conduct at least 500 briefings on the broader issue with officials from labor, industry, trade, environmental groups and the media throughout 1988.2 2) Continue ACVA media tours, conducting at least 17 in targeted communities throughout the year.2 3) -Cont-inue Truth Squad (lay and scientific spokesman teams) media tours, focusing on indoor air quality issues. Conduct at least 24 (two per month).1 113 TI DN 0015711
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' ___=== CONFIDENTIAL ====_= THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 4) Continue medi.a tours by Alan Katzenstein, a lay expert on environmental questions, sponsoring at least two per month.2 5) Identify by June 1, 1988, a spokesperson for the National Energy Management Institute, capable of carrying NEMI's message regarding ventilation adequacy to the press. Conduct at least one media tour a month once spokesperson is identified and trained.1 6) Assist the tobacco industry funded Center for TnAnnr h9 r T2 rnh i n nn• „ 4 - -'""{ 1
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' ___=== CONFIDENTIAL ====_= THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 4) Continue medi.a tours by Alan Katzenstein, a lay expert on environmental questions, sponsoring at least two per month.2 5) Identify by June 1, 1988, a spokesperson for the National Energy Management Institute, capable of carrying NEMI's message regarding ventilation adequacy to the press. Conduct at least one media tour a month once spokesperson is identified and trained.1 6) Assist the tobacco industry funded Center for TnAnnr h9 r T2 rnh i n nn• „ 4 - -'""{ 1
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' __- _= CONFIDENTIAL =__ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER scientific consultants on committees of organizations studying indoor air quality.2 3) Through the State Activities Division and the Center for Indoor Air Research, identify localities in which.portable air sampling system (PASS) tests might be conducted, with credible third party support and sponsorship. Assist sponsors in promoting results via news conferences, media releases. As additional studies are conducted, summarize cumulative results and release to media in jurisdictions considering restrictions.1 4) Continue to assist the Federal Relations and State Activities divisions in opposing unnecessary smoking restriction legislation and regulation, emphasizing the need to examine the broader issue of indoor air quality. Provide scientific, economic, ventilation, and other expert testimony as requested. 5) Point to smoking restrictions/bans as an ineffective response to poor indoor air quality. Identify, prepare and promote positive case studies where indoor air quality was improved without restricting smoking. 6) In conjunction with ACVA (a company devoted to the identification and control of internal pollution 115 Tg DN 0015713
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' __- _= CONFIDENTIAL =__ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER scientific consultants on committees of organizations studying indoor air quality.2 3) Through the State Activities Division and the Center for Indoor Air Research, identify localities in which.portable air sampling system (PASS) tests might be conducted, with credible third party support and sponsorship. Assist sponsors in promoting results via news conferences, media releases. As additional studies are conducted, summarize cumulative results and release to media in jurisdictions considering restrictions.1 4) Continue to assist the Federal Relations and State Activities divisions in opposing unnecessary smoking restriction legislation and regulation, emphasizing the need to examine the broader issue of indoor air quality. Provide scientific, economic, ventilation, and other expert testimony as requested. 5) Point to smoking restrictions/bans as an ineffective response to poor indoor air quality. Identify, prepare and promote positive case studies where indoor air quality was improved without restricting smoking. 6) In conjunction with ACVA (a company devoted to the identification and control of internal pollution 115 Tg DN 0015713
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_____= CONFIDENTIAL =__ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SH011'N OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER problems in public and commercial buildings) media tours, sponsor ACVA indoor air quality issue ads in newspapers in medi& tour cities.1 7) Identify opportunities to use ACVA indoor air quality corporate video in legislative, media and issue briefings. Update video as appropriate.2 8) Continue support of National Energy Management Institute indoor air quality project, through the Tobacco Industry Labor Management Committee. Identify appropriate NEMI spokespersons ; promote the proj ect as appropriate.1 9) Continue to identify additional ventilation experts who also are qualified to conduct media, corporate and legislative briefings.2 10) In consultation with the State Activities division, identify legislation/ordinances that have been introduced, passed or are pending that impose smoking restrictions as a means of improving indoor 'air quality. With third party (i.e. labor) support, shift the focus from smoking restrictions to ventilation standards. Seek to repeal existing smoking restrictions.2 116 TI DN 0015714
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_____= CONFIDENTIAL =__ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SH011'N OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER problems in public and commercial buildings) media tours, sponsor ACVA indoor air quality issue ads in newspapers in medi& tour cities.1 7) Identify opportunities to use ACVA indoor air quality corporate video in legislative, media and issue briefings. Update video as appropriate.2 8) Continue support of National Energy Management Institute indoor air quality project, through the Tobacco Industry Labor Management Committee. Identify appropriate NEMI spokespersons ; promote the proj ect as appropriate.1 9) Continue to identify additional ventilation experts who also are qualified to conduct media, corporate and legislative briefings.2 10) In consultation with the State Activities division, identify legislation/ordinances that have been introduced, passed or are pending that impose smoking restrictions as a means of improving indoor 'air quality. With third party (i.e. labor) support, shift the focus from smoking restrictions to ventilation standards. Seek to repeal existing smoking restrictions.2 116 TI DN 0015714
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====== CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED.. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 11) Through Tobacco Industry Labor Management Committee and the National Energy Management Institute, identify opportunities to conduct building ventilation studies in areas or among empLoyers.considering smoking restrictions.2 12) Develop and implement nationwide ETS/Indoor Air Quality advertising campaign. support.1 Seek third party Strategy II: Work with employers and business organizations to increase awareness and credibility of the Institute's workplace programs. Encourage reasonable employer response to employee demand for smoking restrictions or to state and local legislation. Goals : 1) Conduct in 1988 at least 500 workplace smoking issue briefings with institutions that are facing the issue. A briefing shall consist of either an on-site visit by an Institute representative, possibly accompanied by a specialty consultant, or a detailed phone/correspondence briefing. Follow up all briefings as needed.2 117 TI DN 0015715
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====== CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED.. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 11) Through Tobacco Industry Labor Management Committee and the National Energy Management Institute, identify opportunities to conduct building ventilation studies in areas or among empLoyers.considering smoking restrictions.2 12) Develop and implement nationwide ETS/Indoor Air Quality advertising campaign. support.1 Seek third party Strategy II: Work with employers and business organizations to increase awareness and credibility of the Institute's workplace programs. Encourage reasonable employer response to employee demand for smoking restrictions or to state and local legislation. Goals : 1) Conduct in 1988 at least 500 workplace smoking issue briefings with institutions that are facing the issue. A briefing shall consist of either an on-site visit by an Institute representative, possibly accompanied by a specialty consultant, or a detailed phone/correspondence briefing. Follow up all briefings as needed.2 117 TI DN 0015715
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CONFIDENTIAL =--__- THIS DOCUMENT IS SUBJECT TO A C'OURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 2) Make workplace presentations before 25 meetings of professional associations (i.e., American Society for Personnel Administration, Association of Legal Administrators, American Management Association) by the end of 1988. These workplace presentations will be done by an Institute representative or specialty consultant.2 3) Provide workplace written issue briefing materials to 200,000 employers during 1988. Briefing materials include Institute resource guides, workplace kits and materials produced by state and local chambers of commerce. Follow up as needed.2 4) Respond, within two days, - - via letter or telephone call - - to all requests for assistance and/or information. Follow up all responses as needed. Tactics: 1) Continue targeted mailings establishing the Institute's expertise and willingness to provide assistance- In consultation with State Activities Division, mailings will be prioritized according to states and localities that are facing workplace smoking legisiation.2 T1 DN 0015716 118
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CONFIDENTIAL =--__- THIS DOCUMENT IS SUBJECT TO A C'OURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 2) Make workplace presentations before 25 meetings of professional associations (i.e., American Society for Personnel Administration, Association of Legal Administrators, American Management Association) by the end of 1988. These workplace presentations will be done by an Institute representative or specialty consultant.2 3) Provide workplace written issue briefing materials to 200,000 employers during 1988. Briefing materials include Institute resource guides, workplace kits and materials produced by state and local chambers of commerce. Follow up as needed.2 4) Respond, within two days, - - via letter or telephone call - - to all requests for assistance and/or information. Follow up all responses as needed. Tactics: 1) Continue targeted mailings establishing the Institute's expertise and willingness to provide assistance- In consultation with State Activities Division, mailings will be prioritized according to states and localities that are facing workplace smoking legisiation.2 T1 DN 0015716 118
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______= CONFIDENTIAL =__ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED.. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 2) Promote reasonable policies to employers who are considering policies or responding to state or local legislation. Maintain samples of reasonable policies to incorporate into package: Reasonable responses will accommodate smokers and nonsmokers without allowing an individual or a group of individuals to dictate preferences. 3) Identify opportunities for corporate briefings as follows: a) Companies with which we have already established contact but have not yet requested a briefing. b) As a follow-up to targeted mailings and phone calls. c) Leads from state and local chambers of commerce with which we have established a relationship. 4) Briefings will be conducted by Institute staff. Specialty consultants may include: legal counsel, union specialists, ventilation expert and management consultant. TI DN 0015717 119
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______= CONFIDENTIAL =__ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED.. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 2) Promote reasonable policies to employers who are considering policies or responding to state or local legislation. Maintain samples of reasonable policies to incorporate into package: Reasonable responses will accommodate smokers and nonsmokers without allowing an individual or a group of individuals to dictate preferences. 3) Identify opportunities for corporate briefings as follows: a) Companies with which we have already established contact but have not yet requested a briefing. b) As a follow-up to targeted mailings and phone calls. c) Leads from state and local chambers of commerce with which we have established a relationship. 4) Briefings will be conducted by Institute staff. Specialty consultants may include: legal counsel, union specialists, ventilation expert and management consultant. TI DN 0015717 119
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______= CONFIDENTIAL ====== THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 5) Continue promotion of expert legal, labor, science and ventilation consultants in briefings with print and broadcast media, and in corporate briefings.2 6) With third party assistance, promote effective ventilation, air filtration/cleaning technology as a viable alternative for employers/restaurateurs facing the issue. Develop materials outlining low-cost approaches to improved ventilation system, use in communications with employers and restaurant groups.2 7) As appropriate, offer generic workplace smoking video and corporate indoor air quality video to employers considering restrictions. Videos may be used in instances where in-person briefings are not possible.2 8) Encourage publication in the general media of articles giving examples of reasonable responses. (Consultants who are adept on the issue will respond to articles which suggest unreasonable and unfair solutions to workplace smoking issues.) 9) Conduct at least two legal expert media tours per month; focusing ort reasonable employer response and legal issues relat:ing to smoking in the workplace.2 120 ' TI DN 0015718
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______= CONFIDENTIAL ====== THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 5) Continue promotion of expert legal, labor, science and ventilation consultants in briefings with print and broadcast media, and in corporate briefings.2 6) With third party assistance, promote effective ventilation, air filtration/cleaning technology as a viable alternative for employers/restaurateurs facing the issue. Develop materials outlining low-cost approaches to improved ventilation system, use in communications with employers and restaurant groups.2 7) As appropriate, offer generic workplace smoking video and corporate indoor air quality video to employers considering restrictions. Videos may be used in instances where in-person briefings are not possible.2 8) Encourage publication in the general media of articles giving examples of reasonable responses. (Consultants who are adept on the issue will respond to articles which suggest unreasonable and unfair solutions to workplace smoking issues.) 9) Conduct at least two legal expert media tours per month; focusing ort reasonable employer response and legal issues relat:ing to smoking in the workplace.2 120 ' TI DN 0015718
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CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER Strategy III: Increase the hospitality and travel industry's understanding that smokers choose services that are gracious to all customers; and that smokers comprise a significant segment of their markets. Increase smoker awareness of hotels, airlines, rental car companies and restaurants that treat smokers graciously.2 Goals: 1) Complete attitudinal survey of smokers' opinions of nonsmoker promotional efforts in the hospitality industry by March 1, 1988.1 2) Have all materials developed and available for use by June 1, 1988.1 3) Develop by June i a plan for briefing representatives from the various hospitality industries on findings from the survey, and providing them with mateYials.1 4) Through the remainder of the year, brief at least 75 officials from the hospitality industry and its trade associations.1 TI DN 0015719 121
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CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER Strategy III: Increase the hospitality and travel industry's understanding that smokers choose services that are gracious to all customers; and that smokers comprise a significant segment of their markets. Increase smoker awareness of hotels, airlines, rental car companies and restaurants that treat smokers graciously.2 Goals: 1) Complete attitudinal survey of smokers' opinions of nonsmoker promotional efforts in the hospitality industry by March 1, 1988.1 2) Have all materials developed and available for use by June 1, 1988.1 3) Develop by June i a plan for briefing representatives from the various hospitality industries on findings from the survey, and providing them with mateYials.1 4) Through the remainder of the year, brief at least 75 officials from the hospitality industry and its trade associations.1 TI DN 0015719 121
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====== CONFIDENTIAL =___ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER Tactics: 1) Commission a survey of smoker's attitudes towards discrimination in the hospitality and travel industry. Promote the results via news conferences and releases.i 2) Communicate results of survey in briefings with the trade associations and major companies within the hospitality and travel industries.1 3) Complete survey of major hotel, restaurant, airline, rental car and other industry chains, for attitudes toward smokers and awareness of smokers' attitudes.1 4) Develop background information and materials resulting from the industry survey to member companies for use in their smoker communications programs; communicate with smokers by providing materials (based on both surveys) for use by hospitality and travel groups supportive of smokers; and through the news media.1 5) Continue to promote "smokers are welcome here" tent cards and hospitality materials for restaurants. Offer similar materials for hotels and motels and airlines.2 122 TI DN 0015720
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====== CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER Tactics: 1) Commission a survey of smoker's attitudes towards discrimination in the hospitality and travel industry. Promote the results via news conferences and releases.i 2) Communicate results of survey in briefings with the trade associations and major companies within the hospitality and travel industries.1 3) Complete survey of major hotel, restaurant, airline, rental car and other industry chains, for attitudes toward smokers and awareness of smokers' attitudes.1 4) Develop background information and materials . resulting from the industry survey to member companies for use in their smoker communications programs; communicate with smokers by providing materials (based on both surveys) for use by hospitality and travel groups supportive of smokers; and through the news media.1 5) Continue to promote "smokers are welcome here" tent cards and hospitality materials for restaurants. Offer similar materials for hotels and motels and airlines.2 122 TI DN 0015720
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_===== CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 6) Identify opportunities for the Center on Indoor Air Research to conduct portable air sampling system tests in restaurants and, airlines. With third party support, promote results to news media and to travel and hospitality indust:ries.1 Strategy IV: Continue to broaden political and professional relationships with organizations and individuals heavily affected by restrictions and/or concerned with the issue of indoor air quality. Goals: 1) Conduct briefings before at least 20 state/local labor councils on workplace smoking issues, using the "Indoor Air Quality: A Labor Perspective" video and labor consultants.2 2) Conduct at least one media tour per month in unionized regions of the country, featuring labor consultants. Target the labor press, central labor councils and union audiences. Utilize existing labor video as appropriate.2 123 TI DN 0015721
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_===== CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 6) Identify opportunities for the Center on Indoor Air Research to conduct portable air sampling system tests in restaurants and, airlines. With third party support, promote results to news media and to travel and hospitality indust:ries.1 Strategy IV: Continue to broaden political and professional relationships with organizations and individuals heavily affected by restrictions and/or concerned with the issue of indoor air quality. Goals: 1) Conduct briefings before at least 20 state/local labor councils on workplace smoking issues, using the "Indoor Air Quality: A Labor Perspective" video and labor consultants.2 2) Conduct at least one media tour per month in unionized regions of the country, featuring labor consultants. Target the labor press, central labor councils and union audiences. Utilize existing labor video as appropriate.2 123 TI DN 0015721
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_____= CONFIDENTIAL =__ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 3) If appropriate, produce by June 1 a second labor video featuring the president of a union representing pink/white collar employees.1 4) By March 1, have completed and available for inclusion in the existing workplace guide for labor a brochure outlining; legal aspects of the issue.1 Tactics: 1) Expand or est:ablish and maintain personal and professional contacts with state, local and national organizations, i.e., unions, civil libertarian groups, minority groups, veterans' groups, personnel management associations and environmental groups.2 2) Attend and/or appear on the program of conferences sponsored by such organizations.2 3) Assist interested organizations in preparing statements opposing smoking restriction legislation utilizing research/materials described in Strategy 1. Publicize as appropriate. 4) 'Utilize materials prepared for organized labor to encourage state and local labor councils/international 124 'I'g DN 0015722
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_____= CONFIDENTIAL =__ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 3) If appropriate, produce by June 1 a second labor video featuring the president of a union representing pink/white collar employees.1 4) By March 1, have completed and available for inclusion in the existing workplace guide for labor a brochure outlining; legal aspects of the issue.1 Tactics: 1) Expand or est:ablish and maintain personal and professional contacts with state, local and national organizations, i.e., unions, civil libertarian groups, minority groups, veterans' groups, personnel management associations and environmental groups.2 2) Attend and/or appear on the program of conferences sponsored by such organizations.2 3) Assist interested organizations in preparing statements opposing smoking restriction legislation utilizing research/materials described in Strategy 1. Publicize as appropriate. 4) 'Utilize materials prepared for organized labor to encourage state and local labor councils/international 124 'I'g DN 0015722
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____:_= CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTE'D EXCEPT AS PROVIDED IN THE COURT'S ORDER unions to reasonably accommodate all members in their bargaining confer:ences. 5) Assess feasibility of producing a video to promote NEMI's ventilation program, and, if affirmative, produce it.1 6) Promote availability of existing "Labor Guide to Collective Bargaining on Workplace Issues," to unionized employees. Updat:e and add to materials as appropriate.2 7) Identify opportunities to place the existing five-union ETS ad in unionized cities hosting workplace seminars and/or considering legislation.j 8) Via Labor MELnagement Committee, support efforts of local unions to promote indoor air quality awareness.2 9) Promote opportunities for ACVA ventilation studies, funded by Labor Management Committee but done at the request of affected unions.2 10) Support, as appropriate, labor requests for help in grievances as related to workplace smoking. Maintain a current file of grievance decisions; update Labor Mana•gement Committee legal assessment as appropriate.~ 125 TI DN 0015723
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____:_= CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTE'D EXCEPT AS PROVIDED IN THE COURT'S ORDER unions to reasonably accommodate all members in their bargaining confer:ences. 5) Assess feasibility of producing a video to promote NEMI's ventilation program, and, if affirmative, produce it.1 6) Promote availability of existing "Labor Guide to Collective Bargaining on Workplace Issues," to unionized employees. Updat:e and add to materials as appropriate.2 7) Identify opportunities to place the existing five-union ETS ad in unionized cities hosting workplace seminars and/or considering legislation.j 8) Via Labor MELnagement Committee, support efforts of local unions to promote indoor air quality awareness.2 9) Promote opportunities for ACVA ventilation studies, funded by Labor Management Committee but done at the request of affected unions.2 10) Support, as appropriate, labor requests for help in grievances as related to workplace smoking. Maintain a current file of grievance decisions; update Labor Mana•gement Committee legal assessment as appropriate.~ 125 TI DN 0015723
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_====== CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT ANI) ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 11) Broaden relationships within AFL-CIO to include councils representing Hispanic, Black and women trade unionists. Seek positions on indoor air quality as appropriate.2 12) Encourage neutrality on tobacco issues among organizations for which such issues are not a priority. 13) Brief civil libertarians on employer practices that discriminate against smokers. Encourage opposition to employee screening, programs that may attempt to discriminate against smokers. 14) Encourage and support presentations of the existing American Association for Affirmative Action (AAAA) paper, "Tourard a Civil Rights Approach to Smoking" to select audiences. These presentations should be conducted by the authors, Dr. Robert Ethridge, President of AAAA and John Fox.2 15) Identify legislation of interest to our allies and offer our support where feasible. 16) Where appropriate, assist third parties in legal efforts to overturn workplace smoking restrictions. TI DN 0015724 126
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_====== CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT ANI) ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 11) Broaden relationships within AFL-CIO to include councils representing Hispanic, Black and women trade unionists. Seek positions on indoor air quality as appropriate.2 12) Encourage neutrality on tobacco issues among organizations for which such issues are not a priority. 13) Brief civil libertarians on employer practices that discriminate against smokers. Encourage opposition to employee screening, programs that may attempt to discriminate against smokers. 14) Encourage and support presentations of the existing American Association for Affirmative Action (AAAA) paper, "Tourard a Civil Rights Approach to Smoking" to select audiences. These presentations should be conducted by the authors, Dr. Robert Ethridge, President of AAAA and John Fox.2 15) Identify legislation of interest to our allies and offer our support where feasible. 16) Where appropriate, assist third parties in legal efforts to overturn workplace smoking restrictions. TI DN 0015724 126
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a =____= CONFIDENTIAL THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR . DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER V. Resources A. Staff 1) Public Affairs: Stuntz, Foley, Osborne, Ransome, Media Relations, Information Center, Production Services 2) State activities: Woodson, appropriate field staff and legislative counsel 3) Federal R,elations : White, Walters B. Consultants 1) Legal (John Fox, Dennis Vaughn) 2) Labor experts (Mike Forscey, James Savarese and Associates) 3) Public relations counsel (Ogilvy & Mather, Fleishman-Hi.llard, Hill & Knowlton Inc.) 4) Management consultants to be identified 5) Scientif9c c consultants (Indoor Ai.r Pollution Advisory Group, Scientific Witness Team) 127 TI DN 0015725
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a =____= CONFIDENTIAL THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR . DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER V. Resources A. Staff 1) Public Affairs: Stuntz, Foley, Osborne, Ransome, Media Relations, Information Center, Production Services 2) State activities: Woodson, appropriate field staff and legislative counsel 3) Federal R,elations : White, Walters B. Consultants 1) Legal (John Fox, Dennis Vaughn) 2) Labor experts (Mike Forscey, James Savarese and Associates) 3) Public relations counsel (Ogilvy & Mather, Fleishman-Hi.llard, Hill & Knowlton Inc.) 4) Management consultants to be identified 5) Scientif9c c consultants (Indoor Ai.r Pollution Advisory Group, Scientific Witness Team) 127 TI DN 0015725
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_-==== CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOt~L?v OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 6) Commercia:l air quality inspection firms (ACVA Atlantic, National Energy Management Institute) 7) Survey firms (Hamilton, Frederick & Schneiders and regional firms identified on an as-needed basis) 8) Economists (supervised by James Savarese and Associates) 9) Labor Management Committee C. Materials t) Backgrounders on indoor air quality and other issues of concern to third parties 2) Examples of reasonable workplace smoking policies 3) Chamber issue brochures 4) "Some Considerations" workplace kit, economic, productivity, legal, design, health and other publications 5) Workplace: Smoking : A Resource Guide 128 'I'I DN 0015726
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_-==== CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOt~L?v OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 6) Commercia:l air quality inspection firms (ACVA Atlantic, National Energy Management Institute) 7) Survey firms (Hamilton, Frederick & Schneiders and regional firms identified on an as-needed basis) 8) Economists (supervised by James Savarese and Associates) 9) Labor Management Committee C. Materials t) Backgrounders on indoor air quality and other issues of concern to third parties 2) Examples of reasonable workplace smoking policies 3) Chamber issue brochures 4) "Some Considerations" workplace kit, economic, productivity, legal, design, health and other publications 5) Workplace: Smoking : A Resource Guide 128 'I'I DN 0015726
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_____= CONFIDENTIAL THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 6) Workplace materials for organized labor 7) Workplace video 8) Corporate and labor Gray Robertson videos 9) Hospitality and travel industry materials including tent cards, policy certificates, program brochures, window and door decals 10) Summaries of economic, voter and other surveys and research 129 'I`I DN 0015727
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_____= CONFIDENTIAL THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 6) Workplace materials for organized labor 7) Workplace video 8) Corporate and labor Gray Robertson videos 9) Hospitality and travel industry materials including tent cards, policy certificates, program brochures, window and door decals 10) Summaries of economic, voter and other surveys and research 129 'I`I DN 0015727
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_____= CONFIDENTIAL =__ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER THE TOBACCO INSTITUTE 1988 BUDGET COST CENTER Public Affairs - Public Smoking Issue No. 1309 Account Page Number Descri pt.ion Ref. 4701 4801 5101 5201 6201 7.301 7501 8030 9100 Furniture, Fixtures & Equipment.... .... Books & Subscriptions .............. .... Postage & Delivery................. .... Reproduction, Printing & Drafting.. .... Advertising Space & Promotion...... .... Professional Fees .................. .... Support of Tob./Other Organizations .... Outside Data Bases................. Data Processing Alloca.tions........ TOTALS ........................ ... .... 1987 1987 1988 Budget Estimated Budget ($000) ($000) ($000 $ - $ 7 $ 0 - * 0 - 8 35 165 281 485 5,750 1,105 1,371 1,484 430 430 561 5 5 0 - 50 - .... $1,705 $2,152 $8,315 The impact this year of the Surgeon General and National Academy of Sciences reports on environmental tobacco smoke required special additional budget authorizations. The foregoing pages identify the new or expanded Division activities which require additional funding in 1988. The project to disabuse public and policymaker misconceptions of this issue through advertising is -mentioned on page 117, and its development is to be monitored in stages by the Communications Committee. 130 TI iDrl 0015728
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_____= CONFIDENTIAL =__ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER THE TOBACCO INSTITUTE 1988 BUDGET COST CENTER Public Affairs - Public Smoking Issue No. 1309 Account Page Number Descri pt.ion Ref. 4701 4801 5101 5201 6201 7.301 7501 8030 9100 Furniture, Fixtures & Equipment.... .... Books & Subscriptions .............. .... Postage & Delivery................. .... Reproduction, Printing & Drafting.. .... Advertising Space & Promotion...... .... Professional Fees .................. .... Support of Tob./Other Organizations .... Outside Data Bases................. Data Processing Alloca.tions........ TOTALS ........................ ... .... 1987 1987 1988 Budget Estimated Budget ($000) ($000) ($000 $ - $ 7 $ 0 - * 0 - 8 35 165 281 485 5,750 1,105 1,371 1,484 430 430 561 5 5 0 - 50 - .... $1,705 $2,152 $8,315 The impact this year of the Surgeon General and National Academy of Sciences reports on environmental tobacco smoke required special additional budget authorizations. The foregoing pages identify the new or expanded Division activities which require additional funding in 1988. The project to disabuse public and policymaker misconceptions of this issue through advertising is -mentioned on page 117, and its development is to be monitored in stages by the Communications Committee. 130 TI iDrl 0015728
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_____== CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER THE TOBACCO INSTITUTE 1988 BUDGET COST CENTER Public Affairs - Public Smoking.Issue No. 1309 1987 1987 1988 Budget Estimated Budget Q0o ($000) ($000) Account #5101 - Postage & Deliver9 Workplace Resource Guide (4 @ $7,700)* $ - $ 8 $ 35 Account #5201 - Re roduction Printing & Dra t ng Smoking in the workplace kit: . production $ 10 $ 12 $ 25 . printing 40 20 160 . reprints of articles 5 5 20 Other public smoking publications/ reproductions 5Q 50 100 Video . Workplace* 30 90 50 (1987 actual high due to demand from State Activities, coalitions) . 30-minute ACVA (Per Philip Morris for use overseas) - 4 0 • Restaurant* 30 - 75 • Corporate air quality* - 45 20 Workplace resource guide (200,000)* - 15 35 165 $281 $485 Account #6201 - Advertising S~aP ce & Promotion ETS issue ads - - 5,000 :VA issue ads* 750 - - $5,750 131 TI DN 0015729
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_____== CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER THE TOBACCO INSTITUTE 1988 BUDGET COST CENTER Public Affairs - Public Smoking.Issue No. 1309 1987 1987 1988 Budget Estimated Budget Q0o ($000) ($000) Account #5101 - Postage & Deliver9 Workplace Resource Guide (4 @ $7,700)* $ - $ 8 $ 35 Account #5201 - Re roduction Printing & Dra t ng Smoking in the workplace kit: . production $ 10 $ 12 $ 25 . printing 40 20 160 . reprints of articles 5 5 20 Other public smoking publications/ reproductions 5Q 50 100 Video . Workplace* 30 90 50 (1987 actual high due to demand from State Activities, coalitions) . 30-minute ACVA (Per Philip Morris for use overseas) - 4 0 • Restaurant* 30 - 75 • Corporate air quality* - 45 20 Workplace resource guide (200,000)* - 15 35 165 $281 $485 Account #6201 - Advertising S~aP ce & Promotion ETS issue ads - - 5,000 :VA issue ads* 750 - - $5,750 131 TI DN 0015729
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_-- __= CONFIDENTIAL THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER CQoT CENTER Public Affairs - Public Smoking Issue Page 2 No. 1309 1987 1987 1988 Budget Estimated Budget ($000) ($000) ($000) Account.#7301 - Professional Fees PR counsel/corporate* $100 $ 50 $ - . Fleishman-Hillard 50 . Hill & Knowlton 20 PR counsel/labor* 150 . Ogilvy & Mather 200 225 . Savarese 200 150 Consultants to conduct research and represent TI to media, corporate, labor, and technical audiences • Local voter surveys (2 per SAD request)* 00 0 • Local restriction cost studies* (4 per SAD request) 80 40 • Local economists 25 10 . Ventilation consultants 150 (Media (Media . Economic (Solmon) 25 tours) 20 tours) 25 . Miscellaneous opinion research* 25 50 25 - Hospitality survey - 50 • Paul, Hastings, Janofsky ti Walker 25 200 50 • Labor consultant (Forscey) 150 150 75 • Workplace consultant (Alan Katzenstein) 80 70 25 • Social Costs research 50 25 - . Arbitrator 45 Media Tours Truth squad (24) - Expert consultant (@ $8,000 each) 56 192 - Agency (@ $5,500 each) 40 132 . ACVA - Gray Robertson (expenses) 25 35 - Agency (@ $6,500 each) 175 150 . John Fox (24 @ $7,500) (See PHJ&W) 180 . Katzenstein (24 @ $4,000) (See Katzenstein) 100 $1,105 $1,371 $1,484 132 TI DN 0015730
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_-- __= CONFIDENTIAL THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER CQoT CENTER Public Affairs - Public Smoking Issue Page 2 No. 1309 1987 1987 1988 Budget Estimated Budget ($000) ($000) ($000) Account.#7301 - Professional Fees PR counsel/corporate* $100 $ 50 $ - . Fleishman-Hillard 50 . Hill & Knowlton 20 PR counsel/labor* 150 . Ogilvy & Mather 200 225 . Savarese 200 150 Consultants to conduct research and represent TI to media, corporate, labor, and technical audiences • Local voter surveys (2 per SAD request)* 00 0 • Local restriction cost studies* (4 per SAD request) 80 40 • Local economists 25 10 . Ventilation consultants 150 (Media (Media . Economic (Solmon) 25 tours) 20 tours) 25 . Miscellaneous opinion research* 25 50 25 - Hospitality survey - 50 • Paul, Hastings, Janofsky ti Walker 25 200 50 • Labor consultant (Forscey) 150 150 75 • Workplace consultant (Alan Katzenstein) 80 70 25 • Social Costs research 50 25 - . Arbitrator 45 Media Tours Truth squad (24) - Expert consultant (@ $8,000 each) 56 192 - Agency (@ $5,500 each) 40 132 . ACVA - Gray Robertson (expenses) 25 35 - Agency (@ $6,500 each) 175 150 . John Fox (24 @ $7,500) (See PHJ&W) 180 . Katzenstein (24 @ $4,000) (See Katzenstein) 100 $1,105 $1,371 $1,484 132 TI DN 0015730
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__-=== CONFIDENTIAL =__ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER C T CENTER Public Affairs -:Public Smoking Issue Page 3 No. 1309 1987 1987 1988 Budget Estimated Budget c 000 ($000) ($000) Account #7501 - Su rt of Tobacco & Ot er Organ zations Grants to assist in im plementation of voluntary policies* • Workplace $ 40 $ 30 $ 40 • Restaurant 40 10 40 • Hospitality - - 30 American Assn. for Affirmative Action 10 10 10 Grants to conduct building studies* 300 • Building studies per PAD request - 80 80 • Building studies per•SAD request - 0 20 Support to National Energy Management Institute (NEMI)* . Grant to develop IAQ protocol - 180 100 . Spokesperson to represent NEMI in testimony, media work - - 50 . Video - - 50 Labor Managem ent Committee* • Workplace smoking materia:Ls 15 30 30 . ETS ads - 40 - • Labor spokesperson media tour - - 66 (12 @ $5,500) • Indoor Air Quality Video - 25 20 • Miscellaneous - 25 25 Air quality seminar 25 0 0 $430 $430 $561 TOTALS ......................... $1,705 $2,T52 $8,315 133 TI DN 0015731
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__-=== CONFIDENTIAL =__ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER C T CENTER Public Affairs -:Public Smoking Issue Page 3 No. 1309 1987 1987 1988 Budget Estimated Budget c 000 ($000) ($000) Account #7501 - Su rt of Tobacco & Ot er Organ zations Grants to assist in im plementation of voluntary policies* • Workplace $ 40 $ 30 $ 40 • Restaurant 40 10 40 • Hospitality - - 30 American Assn. for Affirmative Action 10 10 10 Grants to conduct building studies* 300 • Building studies per PAD request - 80 80 • Building studies per•SAD request - 0 20 Support to National Energy Management Institute (NEMI)* . Grant to develop IAQ protocol - 180 100 . Spokesperson to represent NEMI in testimony, media work - - 50 . Video - - 50 Labor Managem ent Committee* • Workplace smoking materia:Ls 15 30 30 . ETS ads - 40 - • Labor spokesperson media tour - - 66 (12 @ $5,500) • Indoor Air Quality Video - 25 20 • Miscellaneous - 25 25 Air quality seminar 25 0 0 $430 $430 $561 TOTALS ......................... $1,705 $2,T52 $8,315 133 TI DN 0015731

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