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State and Local Strategies of the Tobacco Industry

PUBLIC SMOKING ISSUE

Date: Sep 1987
Length: 25 pages
TIDN0015707-TIDN0015731
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Abstract

Asserts "an explosion of anti-smoking legislation was introduced at both the state and local levels" as a result of "the 1986 Surgeon General and National Academy of Sciences reports on environmental tobacco smoke." States "midway through the year it was apparent that the budget for public smoking was not adequate to meet the legislative support and public communication challenges these reports presented." Indicates additional funds were "made available in August," allowing implementation of "plans to encourage the hospitality industry to recognize smokers as a significant portion of their clientele, with development of ETS and indoor air quality advertising, and with plans to increase significantly the number of experts on the road bringing the workplace/ETS/indoor air quality issues to the public via media tours." Includes objectives, strategies and tactics, and budget itemization of public smoking issue plans.

Fields

Named Organization
ACVA
CENTER FOR INDOOR AIR RESEARCH
FLEISCHMAN-HILLARD
Hill & Knowlton Inc. (Tobacco industry PR firm, 1953-68)
Public relations firm for the tobacco industry from 1953 through 1968.
INSTITUTE
NATIONAL ACADEMY SCIENCES
NATIONAL ENERGY MANAGEMENT INSTITUTE
OGILVY & MATHER
PUBLIC AFFAIRS DIVISION
SAVARESE
STATE ACTIVITIES DIVISION
Named Person
Fox, John C. (ETS legal consultant)
1988 Went on media tours for TI discussing legal issues related to smoking in the workplace.
KATZENSTEIN A
ROBERTSON G
Subject
clean indoor air
Communications
Hospitality Establishments
Industry Front Groups
industry response
industry sponsored research
Industry Strategies
secondhand smoke
tobacco use
workplace
Budgets

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Page 1: yji91f00
r _____= CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER PUBLIC SMOKING ISSUE I. Background As a result of the 1986 Surgeon General and National Academy of Sciences reports on. environmental tobacco smoke, an explosion of anti-smoking legislation was introduced at both the state and local levels. Midway through the year it was apparent that the'budget for public smoking was not adequate to meet the legislative support and public communication challenges these reports presented. in part because of more aggressive marketing of our resources, in part because of the increased pub lic awareness of the ETS issue, we were able once again to meet our goals for mailings, and corporate and indoor air quality briefings by midyear, despite our having quadrupled most goals from 1986. These accom plishments also occurred with one less staff member assigned to the issue. We continued to expand the broader issue of indoor air quality with media tours involving ventilation experts. We also have com pleted production of three workplace and indoor air quality videos for use in private as well as legislative briefings. With-additional funds :made available in August, we moved forward with plans to encourage the hospitality industry to 109 TI DN 0015707
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r _____= CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER PUBLIC SMOKING ISSUE I. Background As a result of the 1986 Surgeon General and National Academy of Sciences reports on. environmental tobacco smoke, an explosion of anti-smoking legislation was introduced at both the state and local levels. Midway through the year it was apparent that the'budget for public smoking was not adequate to meet the legislative support and public communication challenges these reports presented. in part because of more aggressive marketing of our resources, in part because of the increased pub lic awareness of the ETS issue, we were able once again to meet our goals for mailings, and corporate and indoor air quality briefings by midyear, despite our having quadrupled most goals from 1986. These accom plishments also occurred with one less staff member assigned to the issue. We continued to expand the broader issue of indoor air quality with media tours involving ventilation experts. We also have com pleted production of three workplace and indoor air quality videos for use in private as well as legislative briefings. With-additional funds :made available in August, we moved forward with plans to encourage the hospitality industry to 109 TI DN 0015707
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======= CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER recognize smokers as a significant portion of their clientele, with development of ETS and indoor air quality advertising, and with plans to increase significantly the number of experts on the road bringing the workplace/ETS/indoor air quality issues to the public via media tours. II. Assumptions o Most smoking restrictions and smoking restriction legislation are based on the alleged health effects of environmental tobacco smoke on the nonsmoker; proponents are strongly motivated by annoyance. The 1986 Surgeon General's and NAS reports provided additional ammunition for legislative activity. o Although other viewpoints exist, it has been difficult for scientists with these viewpoints to express themselves within the scientific community. A network of anti-smokers in leadership positions effectively muzzles opposing views; publication of articles with these views is difficult. o Federal, state and local public smoking activity continues to increase. As of June, 1987, 5 bills were pending at the federal level; 189 state and 178 local bills have been introduced. Eighteen state proposals have been 110 TI DN 0015708
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======= CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER recognize smokers as a significant portion of their clientele, with development of ETS and indoor air quality advertising, and with plans to increase significantly the number of experts on the road bringing the workplace/ETS/indoor air quality issues to the public via media tours. II. Assumptions o Most smoking restrictions and smoking restriction legislation are based on the alleged health effects of environmental tobacco smoke on the nonsmoker; proponents are strongly motivated by annoyance. The 1986 Surgeon General's and NAS reports provided additional ammunition for legislative activity. o Although other viewpoints exist, it has been difficult for scientists with these viewpoints to express themselves within the scientific community. A network of anti-smokers in leadership positions effectively muzzles opposing views; publication of articles with these views is difficult. o Federal, state and local public smoking activity continues to increase. As of June, 1987, 5 bills were pending at the federal level; 189 state and 178 local bills have been introduced. Eighteen state proposals have been 110 TI DN 0015708
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_____= CONFIDENTIAL =__ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER enacted; however, local legislation has a greater chance of passage - - 53 bills (30 percent) have been approved so far this year. Since the first public smoking legislation was passed in 1973, some 42 states and 198 localities have restricted smoking in public places. Of these, 12 states restrict smoking in the private workplace and 23 states address smoking in government facilities. In addition 167 localities restrict smoking in the workplace. o Although many private employers who regulate smoking attempt to accommodate smokers and nonsmokers, some implement smoking bans and discr9:minatory hiring policies. The public, the business community„ and the news media perceive a growing trend toward severe restriction. o Employers and restaurateurs are receiving substantiall pressure from anti-smoking organizations to severely restrict smoking to protect the public's health, reduce overhead expenses and thereby increase profits. o Although the Public Affairs Division has caused increased focus on the broader issue of indoor air quality, environmental smoke is still viewed as a separate and distinct issue, and smoking restrictions continue to be viewed as the only way to improve indoor air quality. 111 T1 DN 0015709
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_____= CONFIDENTIAL =__ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER enacted; however, local legislation has a greater chance of passage - - 53 bills (30 percent) have been approved so far this year. Since the first public smoking legislation was passed in 1973, some 42 states and 198 localities have restricted smoking in public places. Of these, 12 states restrict smoking in the private workplace and 23 states address smoking in government facilities. In addition 167 localities restrict smoking in the workplace. o Although many private employers who regulate smoking attempt to accommodate smokers and nonsmokers, some implement smoking bans and discr9:minatory hiring policies. The public, the business community„ and the news media perceive a growing trend toward severe restriction. o Employers and restaurateurs are receiving substantiall pressure from anti-smoking organizations to severely restrict smoking to protect the public's health, reduce overhead expenses and thereby increase profits. o Although the Public Affairs Division has caused increased focus on the broader issue of indoor air quality, environmental smoke is still viewed as a separate and distinct issue, and smoking restrictions continue to be viewed as the only way to improve indoor air quality. 111 T1 DN 0015709
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=____- CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHW1R.' OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 0 over the past year, several jurisdictions have taken preliminary steps to address the problem of indoor air quality, either as a free standing proposal to address ventilation standards or as a companion bill to a smoking restriction proposal. o Most employers and restaurateurs would prefer to develop their own responses to the issue rather than respond to specific legislation or to anti-smoker demands; however, we are seeing a growing trend toward support of legislation and/or total bans as easy ways out of dealing with a potentially difficult issue. o The Institute can and does call upon considerable resources to broaden the issue to the greater problem of indoor air quality and to assist employers and others in dealing with the public smoking issue in a responsive and reasonable manner. Although the Institute has provided assistance to a number of institutions, many continue to be unaware of our resources and willingness to provide assistance. III. Obj ective To increase public policy makers' awareness of the need for proper ventilation as the one effective means of dealing with 112 TI DN 0015710
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=____- CONFIDENTIAL =_____ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHW1R.' OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER 0 over the past year, several jurisdictions have taken preliminary steps to address the problem of indoor air quality, either as a free standing proposal to address ventilation standards or as a companion bill to a smoking restriction proposal. o Most employers and restaurateurs would prefer to develop their own responses to the issue rather than respond to specific legislation or to anti-smoker demands; however, we are seeing a growing trend toward support of legislation and/or total bans as easy ways out of dealing with a potentially difficult issue. o The Institute can and does call upon considerable resources to broaden the issue to the greater problem of indoor air quality and to assist employers and others in dealing with the public smoking issue in a responsive and reasonable manner. Although the Institute has provided assistance to a number of institutions, many continue to be unaware of our resources and willingness to provide assistance. III. Obj ective To increase public policy makers' awareness of the need for proper ventilation as the one effective means of dealing with 112 TI DN 0015710
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______= CONFIDENTIAL =__ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER most or all of the components of indoor air pollution in the workplace and public places; and to discourage legislators and organizations from unfairly discriminating against employees and others who smoke. IV. Strategies, Goals and Tactics Strategy I: Focus greater attention on the broader issue of indoor air quality and the need for imp-roved ventilation systems or more efficient use of existing systems. Goals: 1) Conduct at least 500 briefings on the broader issue with officials from labor, industry, trade, environmental groups and the media throughout 1988.2 2) Continue ACVA media tours, conducting at least 17 in targeted communities throughout the year.2 3) -Cont-inue Truth Squad (lay and scientific spokesman teams) media tours, focusing on indoor air quality issues. Conduct at least 24 (two per month).1 113 TI DN 0015711
Page 10: yji91f00
______= CONFIDENTIAL =__ THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER nost or all of the components of indoor air pollution in the workplace and public places; and to discourage legislators and organizations from unfairly discriminating against employees and others who smoke. IV. Strategies, Goals and Tactics Strategy I: Focus greater attention on the broader issue of indoor air quality and the need for imp-roved ventilation systems or more efficient use of existing systems. Goals: 1) Conduct at least 500 briefings on the broader issue with officials from labor, industry, trade, environmental groups and the media throughout 1988.2 2) Continue ACVA media tours, conducting at least 17 in targeted communities throughout the year.2 3) -Cont-inue Truth Squad (lay and scientific spokesman teams) media tours, focusing on indoor air quality issues. Conduct at least 24 (two per month).1 113 TI DN 0015711

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