Abstract
Asserts "an explosion of anti-smoking legislation was introduced at both the state and local levels" as a result of "the 1986 Surgeon General and National Academy of Sciences reports on environmental tobacco smoke." States "midway through the year it was apparent that the budget for public smoking was not adequate to meet the legislative support and public communication challenges these reports presented." Indicates additional funds were "made available in August," allowing implementation of "plans to encourage the hospitality industry to recognize smokers as a significant portion of their clientele, with development of ETS and indoor air quality advertising, and with plans to increase significantly the number of experts on the road bringing the workplace/ETS/indoor air quality issues to the public via media tours." Includes objectives, strategies and tactics, and budget itemization of public smoking issue plans.
Fields
- Named Organization
- ACVA
- CENTER FOR INDOOR AIR RESEARCH
- FLEISCHMAN-HILLARD
- Hill & Knowlton Inc. (Tobacco industry PR firm, 1953-68)
Public relations firm for the tobacco industry from 1953 through 1968.
- INSTITUTE
- NATIONAL ACADEMY SCIENCES
- NATIONAL ENERGY MANAGEMENT INSTITUTE
- OGILVY & MATHER
- PUBLIC AFFAIRS DIVISION
- SAVARESE
- STATE ACTIVITIES DIVISION
- Named Person
- Fox, John C. (ETS legal consultant)
1988 Went on media tours for TI discussing legal issues related to smoking in the workplace.
- KATZENSTEIN A
- ROBERTSON G
- Subject
- clean indoor air
- Communications
- Hospitality Establishments
- Industry Front Groups
- industry response
- industry sponsored research
- Industry Strategies
- secondhand smoke
- tobacco use
- workplace
- Budgets
Document Images
Page 1: yji91f00
Log in for more options!
r
_____= CONFIDENTIAL =_____
THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS
DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR
DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER
PUBLIC SMOKING ISSUE
I. Background
As a result of the 1986 Surgeon General and National Academy
of Sciences reports on. environmental tobacco smoke, an
explosion of anti-smoking legislation was introduced at both
the state and local levels. Midway through the year it was
apparent that the'budget for public smoking was not adequate
to meet the legislative support and public communication
challenges these reports presented.
in part because of more aggressive marketing of our
resources, in part because of the increased pub lic awareness
of the ETS issue, we were able once again to meet our goals
for mailings, and corporate and indoor air quality briefings
by midyear, despite our having quadrupled most goals from
1986. These accom plishments also occurred with one less
staff member assigned to the issue. We continued to expand
the broader issue of indoor air quality with media tours
involving ventilation experts. We also have com pleted
production of three workplace and indoor air quality videos
for use in private as well as legislative briefings.
With-additional funds :made available in August, we moved
forward with plans to encourage the hospitality industry to
109
TI DN 0015707

Page 2: yji91f00
Log in for more options!
r
_____= CONFIDENTIAL =_____
THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS
DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR
DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER
PUBLIC SMOKING ISSUE
I. Background
As a result of the 1986 Surgeon General and National Academy
of Sciences reports on. environmental tobacco smoke, an
explosion of anti-smoking legislation was introduced at both
the state and local levels. Midway through the year it was
apparent that the'budget for public smoking was not adequate
to meet the legislative support and public communication
challenges these reports presented.
in part because of more aggressive marketing of our
resources, in part because of the increased pub lic awareness
of the ETS issue, we were able once again to meet our goals
for mailings, and corporate and indoor air quality briefings
by midyear, despite our having quadrupled most goals from
1986. These accom plishments also occurred with one less
staff member assigned to the issue. We continued to expand
the broader issue of indoor air quality with media tours
involving ventilation experts. We also have com pleted
production of three workplace and indoor air quality videos
for use in private as well as legislative briefings.
With-additional funds :made available in August, we moved
forward with plans to encourage the hospitality industry to
109
TI DN 0015707

Page 3: yji91f00
Log in for more options!
======= CONFIDENTIAL =_____
THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS
DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR
DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER
recognize smokers as a significant portion of their
clientele, with development of ETS and indoor air quality
advertising, and with plans to increase significantly the
number of experts on the road bringing the
workplace/ETS/indoor air quality issues to the public via
media tours.
II. Assumptions
o Most smoking restrictions and smoking restriction
legislation are based on the alleged health effects of
environmental tobacco smoke on the nonsmoker; proponents are
strongly motivated by annoyance. The 1986 Surgeon General's
and NAS reports provided additional ammunition for
legislative activity.
o Although other viewpoints exist, it has been difficult
for scientists with these viewpoints to express themselves
within the scientific community. A network of anti-smokers
in leadership positions effectively muzzles opposing views;
publication of articles with these views is difficult.
o Federal, state and local public smoking activity
continues to increase. As of June, 1987, 5 bills were
pending at the federal level; 189 state and 178 local bills
have been introduced. Eighteen state proposals have been
110 TI DN 0015708

Page 4: yji91f00
Log in for more options!
======= CONFIDENTIAL =_____
THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS
DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR
DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER
recognize smokers as a significant portion of their
clientele, with development of ETS and indoor air quality
advertising, and with plans to increase significantly the
number of experts on the road bringing the
workplace/ETS/indoor air quality issues to the public via
media tours.
II. Assumptions
o Most smoking restrictions and smoking restriction
legislation are based on the alleged health effects of
environmental tobacco smoke on the nonsmoker; proponents are
strongly motivated by annoyance. The 1986 Surgeon General's
and NAS reports provided additional ammunition for
legislative activity.
o Although other viewpoints exist, it has been difficult
for scientists with these viewpoints to express themselves
within the scientific community. A network of anti-smokers
in leadership positions effectively muzzles opposing views;
publication of articles with these views is difficult.
o Federal, state and local public smoking activity
continues to increase. As of June, 1987, 5 bills were
pending at the federal level; 189 state and 178 local bills
have been introduced. Eighteen state proposals have been
110 TI DN 0015708

Page 5: yji91f00
Log in for more options!
_____= CONFIDENTIAL =__
THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS
DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR
DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER
enacted; however, local legislation has a greater chance of
passage - - 53 bills (30 percent) have been approved so far
this year. Since the first public smoking legislation was
passed in 1973, some 42 states and 198 localities have
restricted smoking in public places. Of these, 12 states
restrict smoking in the private workplace and 23 states
address smoking in government facilities. In addition 167
localities restrict smoking in the workplace.
o Although many private employers who regulate smoking
attempt to accommodate smokers and nonsmokers, some implement
smoking bans and discr9:minatory hiring policies. The public,
the business community and the news media perceive a growing
trend toward severe restriction.
o Employers and restaurateurs are receiving substantiall
pressure from anti-smoking organizations to severely restrict
smoking to protect the public's health, reduce overhead
expenses and thereby increase profits.
o Although the Public Affairs Division has caused
increased focus on the broader issue of indoor air quality,
environmental smoke is still viewed as a separate and
distinct issue, and smoking restrictions continue to be
viewed as the only way to improve indoor air quality.
111 T1 DN 0015709

Page 6: yji91f00
Log in for more options!
_____= CONFIDENTIAL =__
THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS
DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHOWN OR
DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER
enacted; however, local legislation has a greater chance of
passage - - 53 bills (30 percent) have been approved so far
this year. Since the first public smoking legislation was
passed in 1973, some 42 states and 198 localities have
restricted smoking in public places. Of these, 12 states
restrict smoking in the private workplace and 23 states
address smoking in government facilities. In addition 167
localities restrict smoking in the workplace.
o Although many private employers who regulate smoking
attempt to accommodate smokers and nonsmokers, some implement
smoking bans and discr9:minatory hiring policies. The public,
the business community and the news media perceive a growing
trend toward severe restriction.
o Employers and restaurateurs are receiving substantiall
pressure from anti-smoking organizations to severely restrict
smoking to protect the public's health, reduce overhead
expenses and thereby increase profits.
o Although the Public Affairs Division has caused
increased focus on the broader issue of indoor air quality,
environmental smoke is still viewed as a separate and
distinct issue, and smoking restrictions continue to be
viewed as the only way to improve indoor air quality.
111 T1 DN 0015709

Page 7: yji91f00
Log in for more options!
=____- CONFIDENTIAL =_____
THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS
DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHW1R.' OR
DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER
0 over the past year, several jurisdictions have taken
preliminary steps to address the problem of indoor air
quality, either as a free standing proposal to address
ventilation standards or as a companion bill to a smoking
restriction proposal.
o Most employers and restaurateurs would prefer to develop
their own responses to the issue rather than respond to
specific legislation or to anti-smoker demands; however, we
are seeing a growing trend toward support of legislation
and/or total bans as easy ways out of dealing with a
potentially difficult issue.
o The Institute can and does call upon considerable
resources to broaden the issue to the greater problem of
indoor air quality and to assist employers and others in
dealing with the public smoking issue in a responsive and
reasonable manner. Although the Institute has provided
assistance to a number of institutions, many continue to be
unaware of our resources and willingness to provide
assistance.
III. Obj ective
To increase public policy makers' awareness of the need for
proper ventilation as the one effective means of dealing with
112 TI DN 0015710

Page 8: yji91f00
Log in for more options!
=____- CONFIDENTIAL =_____
THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS
DOCUMENT AND ITS CONTENTS SHALL NOT BE USED. SHW1R.' OR
DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER
0 over the past year, several jurisdictions have taken
preliminary steps to address the problem of indoor air
quality, either as a free standing proposal to address
ventilation standards or as a companion bill to a smoking
restriction proposal.
o Most employers and restaurateurs would prefer to develop
their own responses to the issue rather than respond to
specific legislation or to anti-smoker demands; however, we
are seeing a growing trend toward support of legislation
and/or total bans as easy ways out of dealing with a
potentially difficult issue.
o The Institute can and does call upon considerable
resources to broaden the issue to the greater problem of
indoor air quality and to assist employers and others in
dealing with the public smoking issue in a responsive and
reasonable manner. Although the Institute has provided
assistance to a number of institutions, many continue to be
unaware of our resources and willingness to provide
assistance.
III. Obj ective
To increase public policy makers' awareness of the need for
proper ventilation as the one effective means of dealing with
112 TI DN 0015710

Page 9: yji91f00
Log in for more options!
______= CONFIDENTIAL =__
THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS
DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR
DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER
most or all of the components of indoor air pollution in the
workplace and public places; and to discourage legislators
and organizations from unfairly discriminating against
employees and others who smoke.
IV. Strategies, Goals and Tactics
Strategy I: Focus greater attention on the broader issue of
indoor air quality and the need for imp-roved ventilation
systems or more efficient use of existing systems.
Goals:
1) Conduct at least 500 briefings on the broader
issue with officials from labor, industry, trade,
environmental groups and the media throughout 1988.2
2) Continue ACVA media tours, conducting at least
17 in targeted communities throughout the year.2
3) -Cont-inue Truth Squad (lay and scientific spokesman
teams) media tours, focusing on indoor air quality
issues. Conduct at least 24 (two per month).1
113 TI DN 0015711

Page 10: yji91f00
Log in for more options!
______= CONFIDENTIAL =__
THIS DOCUMENT IS SUBJECT TO A COURT ORDER AND THIS
DOCUMENT AND ITS CONTENTS SHALL NOT BE USED, SHOWN OR
DISTRIBUTED EXCEPT AS PROVIDED IN THE COURT'S ORDER
nost or all of the components of indoor air pollution in the
workplace and public places; and to discourage legislators
and organizations from unfairly discriminating against
employees and others who smoke.
IV. Strategies, Goals and Tactics
Strategy I: Focus greater attention on the broader issue of
indoor air quality and the need for imp-roved ventilation
systems or more efficient use of existing systems.
Goals:
1) Conduct at least 500 briefings on the broader
issue with officials from labor, industry, trade,
environmental groups and the media throughout 1988.2
2) Continue ACVA media tours, conducting at least
17 in targeted communities throughout the year.2
3) -Cont-inue Truth Squad (lay and scientific spokesman
teams) media tours, focusing on indoor air quality
issues. Conduct at least 24 (two per month).1
113 TI DN 0015711
