Tobacco Documents Online

Pitfalls of Overemphasizing Election "Campaigns" Approaches in Corporate Public Affairs

Abstract

Describes the "pitfalls of overemphasizing election campaign approaches in Corporate Public Affairs." Asserts that "smokers are a minority and any minority is more likely to succeed by legislative and regulatory lobbying than by going directly to voters." Argues that "line managers must closely question every aspect of staff recommendations about engaging in public elections campaigns" because "the short- and long-term risks are too great to be entrusted only to the staff members who will be most involved."

Fields

Author

Durden D

Copied

Sticht J

Recipient

Hobbs W

Tucker C

Wilson J

Subject

legislation

lobbying

Political Expenditures

Political Participation

Politics

Public Opinion

public relations

Smokers

Industry Strategies