Tobacco Documents Online

DELAWARE FOCUSED '96 ELECTION PARTICIPATION OB.IECTIVE• To get the right public officials elected and to support those officials who are reasonable and accessible to the PM point of view of fairness, tolerance, and accommodation. I Key Issues In The State A. Triple AAA/Youth Access - No B. Assist Federal office on Federal Initiative - Feedback generally suppotive C. Medicaid Liability/AG's - No D. Divestment - resolution introduced E. Excise Taxes - No F. Smoking Bans - No G. Others IL Political Giving Philosophv Support our friends and those who have potential for supporting our views of fairness, tolerance and accommodation. III. Potential Political Scenarios A. New Statewide Office Holders 1. Governor - Elections to be held this year 2. Attorney General - Elections to be held this year 3. Other - both houses up for election this year B. Expected Percentage of Legislator Turnover 1. Number of new legislators - small percentage 2. Do we know where they are on PM or ally issues - No C. Will Either House Change Political Parties - No N. Changing Political Dynamics A. Term Limits - No B. Change in Legislative Leadership - Yes C. Percentage of Contributions vis-a-vis political party - 50-50% D. Makeup of vote margin on issues - unknown E. Politicization of PM Contributions V. Stens To Enhance or Prohibit Changes Which Impact Company Objectives A. For states which have a close margin on votes in support of industry 1. Research criteria to identify supporters, opponents, fence-sitters 2. Determine margin B. Establish campaign focus giving plan to protect, enhance, or reverse margin. C. Example: JP's California plan

VL Resources To Consider In Addition To Direct Contributions A. Organize Company employees to work on campaigns 1. Examples: a). Invite candidates to PM Company facilities to meet workers b). Have company personnel host neighborhood receptions c). Organize personnel to work candidate's door-to-door campaign d). Participate in yard sign campaigns B. Independent expenditures C. Forming PACs with others or contributing to other PACs 1. Example: Contributing to PACs of Chambers of Commerce, Retailers, Manufacturers, etc. D. Sponsor seminars for trade associations 1. Example: In 1992, RD in Ohio sponsored and organized a campaign seminar for the Ohio Association of Tobacco and Candy Distributors. In addition, had President of the Ohio Senate talk to the organization about the importance of participating in political process. E. Fund government drives and Get- Out -The-Vote initiatives 1. Example: RD in New York is helping sponsor a Get-Out-the- Vote drive by working with the Dominican Grocers Association who in turn is working with a local Dominican Civic outreach organization. F. Soft contributions G. In Kind Contributions 1. Example: Pay for candidate polling, phone banks, etc. VII. Succession Planning For Potential New Members of o gress A. Purpose 1. Assist WRO office in decision making process on who to support/oppose in U.S. Congressional & Senate races. B. How 1. Provide candidate information to WRO a). Past state or local legislative voting record on industry issues . N b). Past history of company contributions ~ 1). Must consider KF & Miller Brewing ..0 c). Media clippings on race ° 4~* 4~* 2. Arrange WRO to meet with candidate while in Washington, D.C. rnw

a). Example: RD in Georgia introduced to WRO and PM Corporate staff U.S. Senatorial candidate from Georgia while the candidate was visiting Washington, D.C. 3. Non -elected person running for higher office a). Problem 1.) No voting record to check 2) Do not know where candidate stands on issues b). Solutions 1). Check with state & local consultants 2). Inquirer with state party officials 3). Inquirer with third party allies