RJ Reynolds
Industry-Funded Research and Conflict Fo Interest: An Analysis of Research Sponsored by the Tobacco Industry Through the Center for Indoor Air Research.
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518 Journal of Health Politics, Policy and Law
before funding. The primary purpose of special projects, according to
tobacco industry lawyers, was to develop scientific data that could be
used to defend tobacco companies against litigation (Saroldn 1988; Bero
et al. 1995). In addition, the special projects allowed the industry to cul-.
tivate relationships with scientists who could later be called on to testify .
on the industry's behalf (Bero et al. 1995). The Council for Tobacco
Research's special projects were often designed specifically to divert
attention from tobacco as a cause of disease (Bero et a1.1995). For exam-
ple, studies were funded to show that poor nutrition, occupation, or
genetic predisposition could cause the same diseases attributed to smok-
ing. In addition, the study designs of the special projects were sometimes
altered so they would be more likely to produce results that would sup-
port the tobacco industry position (Bero et al. 1995).
Given general evidence suggesting that industry sponsorship can influ-
ence the results or conclusions of sponsored research and specific evi-
dence of previous efforts by the tobacco industry to control the direction
of the research it funds, we hypothesized that research funded by CIAR
might be affected by conflict of interest. The tobacco industry argues that
exposure to ETS is too minimal to cause any real damage, and that epi-
demiologic studies of passive smoking are flawed and do not prove that
ETS is harmful (Tobacco Institute 1986). The industry has an obvious
interest in producing scientific data to support these arguments, because
policy makers and juries would be more likely to accept them if they
were based on hard data. In fact, a confidential report prepared by the
Roper Organization (1978: A7) for the Tobacco Institute noted that the
industry's best strategy for countering public concern about passive
smoking was to fund scienti8c research. The report stated: "The strate-
gic and long run antidote to the passive smoking issue is, as we see it,
developing and widely publicizing clear-cut, credible, medical evidence
that passive smoking is not harmful to the non-smoker's health"
Thus the purpose of our study was to analyze the content, quality, and
use of research funded by CIAR to determine whether it is funding truly
independent research or whether it is financing studies that appear to be
motivated by tobacco industry interests. We hypothesized that, although
CIAR claims to be objective and independent, the tobacco industry might
smoking has not been provedd harmful to health.
be funding research through CIAR to support its position that passive

522 Journal of Health Politics, Policy and Law
0
studied an aspect of tobacco, tobacco smoke, or a tobacco-specific sub-
stance such as nicotine; or as non-ETS related if it studied general indoor
ai= quality and did not specifically mention tobacco.
Then we subclassified the topics of the projects into the categories of
health effects, exposure, or other. A health effects study evaluated the
effects of exposure to a substance, including studies conducted in cells,
animals, or humans. An exposure study measured exposure to a sub-
stance but did not evaluate the effects of that exposure; these included
studies of exposure markers sucb as cotinine (a nicotine metabolite).
Studies that did not evaluate either health effects or exposure were clas-
sified in the other category. One project, for example, studied whether
tobacco smoke is perceived primarily through sight or smell.
Table I summarizes our findings on the topics of projects funded by
CIAR. Almost two-thirds of CIAR's special-reviewed projects were
related to ETS, compared with 30 percent of its peer-reviewed projects.
In addition, most special-reviewed projects studied exposure, rather than
health effects. Thesefindings suggest that research related to ETS, par-
ticularly exposure research, is a high priority for the tobacco industry
executives who select CIAR's special-reviewed projects. One of the
tobacco industry's main arguments regarding passive smoking is that per-
sons are not exposed to sufficient levels of ETS to cause any serious dam-
age (Tobacco Institute 1986). It is therefore possible that the tobacco
industry is funding research through CIAR's special-reviewed projects to
develop data it can use to support this claim. In addition, from a legal per-
spective, a study measuring exposure to ETS would be much less dam-
aging to the industry than one showing that EfS causes disease; thus it is
"safer" for the industry to sponsor exposure research.
We also examined the affiliations of CIAR-funded principal investiga-
tors (PIs). Based on the information provided by CIAR, we coded the
affiliation of each PI as either academic, private sector, or other. They
were classified as academic if their stated affiliation was a university or
college and as private sector if they were affiliated with a private-sector
business, consulting firm, or contracting agency. All other affiliations
were classified as other. None of the PIs had more than one affiliation
listed.
Table 2 summarizes our findings regarding the affiliations of CIAR-
funded PIs. Nearly all of the PIspn peer-reviewed projects had academic
affiliations, whereas almost 40 percent of the PIs on special-reviewed
projects were affiliated with private-sector organizations. Two special-
reviewed projects were awarded to the president of Healthy Buildings
®
W
s.

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532 'Journal of Health Politics, Policy end Law.
®
can use to influence policy. The motivation behind CIAR's peer-reviewed
projects is less clear. It is possible-that the industry is using them to
deflect attention away from ETS as an indoor air pollutant, because most
of them are -not related to ETS: . In addition, it is possible 'that peer-
reviewed projects are being funded to gain good publicity and improve
the industry's credibility.
Influencing Policy
Our analysis of the use of CIAR-funded research suggests that the
tobacco industry is using CIAR to develop scientific data it can cite in
legislative settings to influence policy related to ETS. For example, data
from two of CIAR's special-reviewed projects were presented at OSHA
hearings on its proposed indoor. airi quality standard, and data from a
third special-reviewed project were presented at a congressional hearing
related to the proposed ban on smoking on commercial aircraft. In all
three cases, these data'were used to s~pport the tobacco industry position
that smoking.should not be regulate4.
Although the tobacco industry applears to be funding research through
CIAR's special-reviewed projects i an attempt to influence policy on
ETS, the impact of this strategy ma~ be minimized by the lack of peer
review associated with these projects. For example, the Oak Ridge
National Laboratory study shows hQw lack of peer review appears to
have led to a poor study design with al high potential for bias. Participants
were selected for the study by a marf eting research firm with ties to the
industry, and laboratory tests were c~nducted by scientists employed by
R. J. Reynolds. Given these sorts of c~mpromises in study design, policy
makers may be unwilling to accept the conclusions of the study, which
support the tobacco indust ry position that workplace smoking should not
be regulated.
In addition, the congressional su~ ommittee report on the HBI study
suggests that data from one of CYARRrs special-reviewed projects appear
to have been dramatically altered. It }s not clear from the subcommittee
report whether HBI acted independently or with the approval of its
tobacco-industry sponsors. However~' it is likely that policy makers will
examine testimony and research resuQts presented by HBI with a partic-
ularly critical eye in the future Is
r4

Industry-Funded Research and
Conflict of Interest: An Analysis of
Research Sponsored by the Tobacco
Industry through the Center for
Indoor Air Research
Deborah E. Barrrnes and Lisa A. Bero
University of California, San Francisco
Abstract The Center for Indoor Air Research (CIAR) was created by three
United States tobacco companies itt 1988. Its stated mission is to fund high-quality,
objective research related to indoor air, including studies of environmental tobacco
smoke (ETS). Because CIAR is financed by the tobacco industry and funds research
related to tobacco, it fosters an inherent conflict of interest. We consider whether this
conflict of interest has affected the content, quality, or use of research funded by
CIAR. We hypothesize that the tobacco industry might be using CL4R to develop sci-
entific data to support its position that ETS is not harmful to health. CIAR funds two
types of projects: "Peer-reviewed" projects are awarded after peer review by a group
of scientists, whereas "special-reviewed" projects are awarded directly by tobacco
industry executives. CIAR's special-reviewed projects are more likely than its peer-
reviewed projects to be related to ETS, to support the tobacco industry position, and
to be used by the industry to argue tbat smoking should not be regulated in public
places. Our findings suggest that the tobacco industry is funding special-reviewed
projects through CIAR to develop scientific data that it can use in legislative and legal
settings. The industry may be financing peer-reviewed projects through CIAR to
enhance its credibility, to provide good publiciry, and to divert attention from ETS as
an indoor air pollutant. CIAR's stated mission of funding high-quality, objective
research has been compromised by conflict of interest, and at least some of CIAR's
projects are being used to promote the tobacco industry's agenda.
'this study was fundedghrough the Cigarette and Tobacco Surtax Fund of the State of Califor-
nia through the TbbaocR-Related Disease Research Progntm of the University of California
(awards 2KT0078 and 4RT0035). We thank all of our friends and cotlea;uea at the Institute for
Health Policy Studies who provided Invaluable insight as we prepared this article. Presented in
pan at the American Public Health Association meeting in Washinatoa. DC, 2 October 1994.
JournaJ offfealrh Politics. Policy anQ law. Vol. 21. No. 3, Fall 1996. Copyright O 1996 by Duke
University Prees.

:l
542 Joumal of Health Politics, Policy and law.
White, L. G'.'n.d. Ethical Coruideroti,oru of Accepting Financial Support from the
Tobacco lnduatry.. New York: American Council on Science and Health.
Witt, M. D., and L: O. Gostin. 1994. Conflict of Interest Dilemmas in Biomedical
Research:'Journal of the Americon Medical Asaociation 271(7):547-551.
Wolinsky, H. 1985. When Researchers Accept Funding from the Tobacco Industry,
Do Ethics Go up in Smoke? New York State Journal of Medicine 85(7):451-455.
®

520 Journal of Health Politics, Policy and Law
group of individuals with reputations for expertise and scientific lead-
ership in the disciplines relevant to indoor air research. ... After the
SAB establishes the research agenda, the Center announces to "the sci-
entific community at large that research applications in response to the
agenda are being accepted. The review of proposals and their selection
for funding is accomplished in a scientifically rigorous and objective
manner. Applications are reviewed first for scientific quality by the
applicant's peers selected from the group listed in Appendix B [of the
RFA). The SAB, in turn, reviews the applications and peer evalua-
tions, and develops recommendations on the selection of applieations-
Studies recommended by the SAB are subject to final approval by the
Board of Directors. (Center for Indoor Air Research 1994: 3)
The RFAs also state that investigators funded by CIAR are encouraged
to publish their findings in the peer-reviewed literature (Center for Indoor
Air Research 1994). CIAR's review process is similar to the grant-
approval processes used by many foundations, although all of CIAR's
projects are funded as contracts rather than as grants.
Although CiAR's publications state that its projects are funded
through the peer-review process previously-described, we found that some
projects receive a special-review process. CIAR publishes a brochure that
lists the projects it has funded to date (Center for Indoor Air Research
1992b). They are classified as "research," "applied;' or "other;" but the
differences ecrtbparr ries are not explained. Through inter-
views with staff members e were informed that research proj-
ects tion n c investigations funded through the peer-
iew process described in CIAR's publications; applied and other
projects are more goal-oriented studies by the board of
directors without receiving peer revie (Marquardt 1993 ). ' s we noted,
CIAR's board of directors consists pn atives of the
charter tobacco companies. None of CIAR's publications mention that
some of its projects are awarded through a special-review process.
We tried to confirm the information about CIAR!s special-review
process by writing a letter to the executive director of CIAR, Max Eisen-
berg. We explained in detail our understanding of the special-review
process used for applied and other projects and asked for confirmation or
clarification of the process. In response, we received only a note stating
"For your information;' along with a packet of CIAR's informational
brochures.. However, one recipient of an applied project, Roger A. Jenk-
ins (1995), of Oak Ridge National Laboratory, testified at length regard-
ing
ing
app
leal
R.]
fort
wh.
CIy
I
pro
Co
lec
to ,
inf-
Re
pef
fro
l
CI,
mc
try
usE
pul
Co
Wi
wr
ulz
re:
E1
tbl
de
uK

e to envirotunen-
rsons who do not
:ause lung cancer
!ase (Glantz and
"eases the risk for
) and various res-
rotection Agency
harmful effects of
e National Acad-
xal (U.S. Depart-
)2, the U.S. Envi-
-i Group A human
92). The growing
is led to increased
ionsmokers from
:wed journal con-
:d [indoors) with
?). This study was
avhich was created
nission is to fund
icluding studies of
~ that CIAR is an
: that CIAR's proj-
.ve manner" based
and that this peer
rch. . . is recom-
1994: 3).
ctly related to its
nay influence the
.991; Blank 1992;
In particular, the
nvestigator to pro-
). For example, the
. study design that
zsor could encour-
ie final publication
-stigators may feel
i findings that are
:illman et al. 1991).
Barnes and Bero industry-Funded Research 517
In particular, investigators may fear that future funding will be denied if
they publish unfavorable data (Hillman et al. 1991).
Several studies on the effects of industry sponsorship indicate that
these concerns about conflict of interest are justified. One showed thai
research funded by the chemical industry is more likely than govem-
ment-funded research to conclude that occupational exposure to cbemi-
cal agents is not harmful (Swaen and Meijers 1988). Another study found
that research sponsored by the pharmaceutical industry is more likely
than research funded through other sources to favor the new drug being
evaluated (Davidson 1986). Similarly, a third study showed that research
sponsored by pharmaceutical companies almost always concludes that
the sponsor's drug is equivalent or superior to comparison drugs, even
when the data do not completely support this conclusion (Rochon et al.
1994). These studies provide compelling evidence that industry funding
may influence the type of research condueted and the conclusions drawn
from the data.
History has also shown that, when scientific findings are particularly
damaging, industry may try to conceal, manipulate, or deny the findings.
The asbestos industry, for example, funded external contract research on
the health effects of asbestos from the 1930s to the 1950s (Lilienfeld
1991). According to internal memos, these studies suggested that expo-
sure to asbestos could cause asbestosis and lung cancer. However, the
study results were suppressed, and the industry denied that asbestos was
hazardous to health (Lilienfeld 1991). Similarly, the lead industry has
denied or minimized evidence suggesting that lead in paint is a common
cause of disease in children (Rabin 1989).
The tobacco industry has a history of financing scientific research that
it claims is independent but is actually designed to fulfill the industry's
needs (Bero et al. 1995). In 1954, U.S. tobacco companies created the
Tobacco Industry Research Committee, which was later renamed the
Council for Tobacco Research-U.S.A., Inc. The industry stated publicly
that the council's purpose was to fund independent scientific research on
the health effects of smoking and that, to ensure the'objecdvity of the
research, projects would be selected based on peer review by an inde-
pendent science advisory board (Council for Tobacco Research 1992).
However, internal tobacco industry.documents reveal the existence of a
"special projects" division within the Council for Tobacco Research
(Freedman and Cohen 1993; Bero et al. 1995). Special projects were
funded based on the recommendations of tobacco industry lawyers,
rather than the science advisory board, and were not peer reviewed

.rd some members
r their projects.
quality of research
: the quality of the
the proposals sub-
ity of publications
'unded research by
urent Contents for
ided two lists that
I resulted from its
, 1993c). Ten more
ng were identified
a total of seventy-
ticles (15 percent)
'alifornia, Califor-
ore were not avail-
I five of these arti-
stitutional reports,
3 percent), both of
:hored by a PI on a
92). Therefore we
ilted from CIAR-
next section.
sociated with pub-
ms have been asso-
shed data; Rochon
a (Bero et al. 1992)
.larly, articles pub-
iiewed, have been
; (Bero et al. 1992,
nerally have been
.viewers (Chalmers
based on industry-
ts (Davidson 1986;
al. 1994; Cho and
Barnes and Bero lndustry-Funded Research 525
To assess factors associated with publication quality, we coded the
peer-review status, type of publication, and source(s) of funding acknowl-
edged for the articles that resulted from CIAR-funded projects.. An article
was coded as peer reviewed if the journal in which it bad been published
stated it was peer reviewed, published a list of reviewers, or required man-
uscripts to be submitted for review before publication; otherwise, it was
coded as non-peer reviewed. Type of publication was coded as symposium
article, original research article, review, or other based on how the article
was described in the table of contents. All articles published in symposia
were classified as symposium articles, regardless of whether they were
original research articles or reviews. Source(s) of funding acknowledged
were coded as tobacco if the stated sponsor(s) was a tobacco company, the
Tobacco Institute, CIAR, or the Council for Tobacco Research; as multi-
ple if both CIAR and a nontobacco source of funding were acknowledged;
as other if an organization other than CIAR was acknowledged; and as
none if no source of funding was acknowledged.
We also evaluated the conclu'sions.of the articles to determine whether
those resulting from CIAR-funded research tend to support the tobacc
industry position that ETS is not harmful to health. An article was clas
sified as pro-industry if it concluded that there is no evidence that ETS
is associated with adverse health effects, that the evidence is inconclu-
sive, that confounding variables are responsible for health effects attrib-
uted to ETS, that studies on ETS are.statistically flawed, or that the level
of exposure to ETS is not high enough to cause health problems. In addi-
tion, articles that made policy recorrimendations consistent with tobacco
industry proposals, such as accommodating both smokers and nonsmok-
ers in restaurants or workplaces, were classified as pro-industry. An arti-
cle was considered neutral if it did not discuss the health effects of ETS.
An article was considered anti-industry if it concluded that ETS is asso-
ciated with adverse health effects or if it made policy recommendations
consistent with tobacco-control efforts. These categories have been used
previously (Bero and Glantz 1993; Bero et al. 1994) and are based on the
written statements of the tobacco industry (Tobacco Institute 1986).
High-quality publications were considered those that were published in
peer-reviewed journals, those that presented original research findings
and had not been published in symposia, and those that acknowledged a
source of funding other than the tobacco industry. We used the chi-square
statistic to test the hypothesis that articles resulting from peer-reviewed
projects would be more likely than articles resulting from special-
reviewed projects to be associated with these high-quality characteristics.

.rtise and scientific lead-
research. . . . After the
ter announces to the sci-
ations in response to the
osals and their selection
, rigorous and objective
;cientific quality by the
d in Appendix B [of the
rtions and peer evalua-
election of applications.
to final approval by the
search 1994: 3)
y CIAR are encouraged
ature (Center for Indoor
s similar to the grant-
although all of CIAR's
ants.
:s projects are funded
bed, we found that some
ublishes a brochure that
or Indoor Air Research
ied;' or "other;" but the
plained. Through inter-
med that research proj-
ided through the peer-
)ns: applied and other
firectly by the board of
rdt 1993). As we noted,
' representatives of the
blications mention that
31-review process.
CIAR's special-review
)r of CIAIZ, Max Eisen-
of of the special-review
ked for confirmation or
ived only a note stating
' CIAR's informational
project, Roger A. Jenk-
stified at length regard-
i
Barnes and Bero Industry-Funded Research 52t
ing the funding process used for his project. He stated that CIAR had
approached him with a proposal for the project, and that be and his col-
leagues had developed the study methodology with input from CIAR,
R. J. Reynolds, and Bellomy Research (a marketing research firm). There-
, fore, we believe that the information we received by telephone interview,............-.........
which characterized applied and other projects as being awarded by
CIAR's board of directors without undergoing peer review, was accurate.
Because CIAR's applied and other projects receive a special-review
process, and because we hypothesized that they might be similar to the
Council for Tobacco Research's special projects, we refer to them col-
lectively as "special-reviewed" projects throughout this article. We refer
to CIAR's "research" projects as "peer-reviewed" projects. Based on
information in CIAR's tax forms, which we obtained from the Internal
Revenue Servim, we determined that CIAR awarded $11,209,388 for
peer-reviewed projects and $4,022,723 for special-reviewed projects
from 1989 to 1993.1
,
For our analysis of the content, quality, and use of research funded by
CIAR, we hypothesized that CIAR's special-reviewed projects would be
more likely than its peer-reviewed projects to, support the tobacco indus-
try position, and that the results of special-reviewed studies would be
used by the tobacco industry to lobby against regulation of smoking in
public places.
Content of Research Funded by CIAR .
We conducted a content analysis of CIAR-funded research to determine
what projects and which investigators are being funded. We were partic-
ularly interested in determining what percentage of CIAR-funded
research is related to ETS. As we noted previously, research related to
ETS has a high potential for being biased. by con8ict of interest, because
the tobacco industry could use the results in legal and legislative settings.
CIAR provided information regarding projects it had funded from Jan-
uary 1988 to October 1993, including the title of each project, the name
and affiliation of each principal investigator, the date the project was
originally funded, and a one-paragraph description of the purpose of the
project (Center for Indoor Air Research 1992b, 1993a). Based on the
description, we classified the topic of each project as ETS related if it
i. Figures do not include awards made in 199o beanse tax forms were oot avallabe from
the Internal Revenue Service.

research to argue
tobacco industry
istry continue to
;ree that the case
iewed projects to
ipecial-reviewed
i has little to lose
ise most of them
directly affect its
:urs because the
dly sound, unbi-
:ss of how those
,ther hand, has a
is best spent on
can overtly or
in various ways
d Gostin 1994).
t it believes will
consciously or
eir findings in a
gators who rely
ible to industry
I be imposed to
.1 (Hillman et al.
hren (1994) has
ded through an
is try and inves-
unded research
:, which should
entific freedom
indings.
tprofit corpora-
nd the tobacco
Barnes and Bero ' IndustryFunded Research 535
industry. In addition, all of CIAR's projects are funded through contracts,
rather than grants, and CIAR's RFAs explicitly state that funded investi-
gators are encouraged to publish their findings in peer-reviewed journals.
CIAR has also taken additional steps to mini*niie the role of its sponsors
in the funding process. In particular, it has given the primary responsi-
bility of project selection to an independent group of scientists who serve
on its science advisory board. Our analysis suggests that the projects
funded through peer review by the advisory board are of high quality and
have not been unduly influenced by conflict of interest.
However, our analysis also suggests that Chren's proposal does not
necessarily minimize conflict of interest in industry-sponsored research.
In particular, we found that the tobacco industry developed a system for
circumventing CIAR's peer-review process to fund projects that would
serve its needs. The studies funded through CIAR's special-reviewed
projects appear to be those that had the highest potential to produce data
that could be either harmful or beneficial to the industry, because most of
them were related to ETS. It seems likely that the tobacco industry
funded these studies through its special-review process to retain control
of selection of the principal investigators and study design. If other
industries were to create organizations similar to CIAR for funding
external research, it seems possible that they might be similarly tempted
to fund particularly sensitive studies through a special process.
implications for Disclosure
Our study raises several important issues'related to disclosure. None of
CIAR's publications disclosed that one-third of its projects are funded
through a special-review process. In fact, CIAR's most recent publication
of supported research no longer separates its projects into the categories
of research, applied, and other (Center for Indoor Air.Research 1995). If
we had received this new brochure, we probably would not have thought
to ask whether all of CIAR's projects are funded based on the peer-
review process described in its publications. CIAR should clearly
describe the funding process for its special-reviewed projects in all of its
publications. In addition, special-reviewed projects should be clearly
labeled in its publications to indicate that they were selected by tobacco
industry executives rather than through a process of peer review.
Similar disclosure statements should be made in all publications
resulting from CIA.R-funded research. Journal editors and policy makers
have increasingly called for researchers to.disclose any potential conflicts
9024/031
