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RJ Reynolds

the Al Pearce Show for Camel Cigarettes.

Date: 11 Apr 1941
Length: 28 pages
514591605-514591632
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Type
DRAFT
REVISION
SCRIPT
Characteristic
Marginalia
Site
Marketing
42-02-01-01
Attachment
0323 -2724
Request
1rfp65
3rfp2
Minnesota
Moore
1rfp2
Box
Rjr1776
Named Person
Pearce, A.
Niles, W.
Columbia Broadcasting System
Bring, L.
Hoff, C.
Lish, T.
Harris, A.
Blurt, E.
F Kitzel
Schlesinger, L.
Army
Navy
Date Loaded
27 Feb 1998
Brand
Camel
UCSF Legacy ID
vat03d00

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Page 11: vat03d00
TIT AL Pf!'ARCf; SHOW -11-- 4/11/1.Ii KAYMONI): Shh: be vewy vew~y quie ~-- I. 'm hunting wabbits! MUSIC: (TIP TOI; Ef+TI>C`i' ) HAnZONI): Oh boy: wabbx t twacks ; ( Ir1UGHS ) MUSx :(1-zNToY; RAYR10ND: Oh wook et there; A wabbit ho1e: N1US1:C : ( UI' LOUD CIiESCf';NDO ) RAYMOND: SIIEIHEiti: Don't pwC',yy so c^aoud: Do you want to scare the wabbit? Nova, wet + s see, I'll sneak up wes,l. cwose to the ho 1, e an.d, a. W-.L: (htiBBl`1.' ) 11hat 's up, Doc? RAYMOND: Shhhl There ~ s a wabbit QCil1'Il there in that hole and I'm twyi.n, to catch V11"L: Whaddayw me,un --- a wabbw-'L-I? RFM-iOND: Not wabbit -- W.ABBI`1': ft wike in Wiff-waffa P,Tf:-L; W3.ff-we.ff? WhatIs a w3.ff-waff? RAYNIOND: Not wiff-waffl WTFF-V:f1DT1 R wit,,e in wabbito Nk~,L: Take it eu,S,r, Doc, you're gettini :i..n a wuti RAYMOND: i~vowybody knows whatE4 wabbit 3..s . Tt 'sgot big, wong ears ; Pj.~ ;L: Oh -- you mE;P-xi like m:1.ne here?
Page 12: vat03d00
Ttfii'~ F`.II , P1;rQZCIJ SHOW -12-- IF/n/1I 1 RAYMOND: Yeari. t'1n, a witto wh3.te f.'wuffy ts,i1. IvV.I,: Like this one zgot? RAYMOND: Yup -- and he hops awoLmd and awound. You mean like this? IjIITSTC : HOI1PTiJG I,T'FECT- _.._) Rr"YMONh: lk,urul'Mrn -- I can't get over how much you look like a wabbit. C~mere, Doc. Lis In. Now don't spread di s around -- but -- s.h, confa.dc;ntiaz~.y (SIi0U1'S ) I F,M A RF1F3F3Tr!' :': P7US7C : (HI-djl3Tf.i' RUIZNIIJG FiL"IAY R-hYM01'1D: (CALLR1G) 'Wabbitl come back1 come back, wabbit, pwease come back: Oh, sassaftiti*ass: Ho thinks he foo 1ed riie. I'll fix him. I know what I17_1. do -- I'll twick that wabbi t 1 1111 set my twap for t im, tha,t's what I'll do. Now wet fs see -- first I:. ... NItTS:fC s~ (HOYPIEG E;IPFIyCT._.. TNI)ICF1TES RABB`1' COMING F3l1CL~) WL: (COMING IN) Just a minute there, I)oc. ftAYMOND: Now what 1 s wong? MI?L,: Lr1hat kind of bait are you using in that trap? RAY40ND: 1:'m using a cawwot. WT,: You know you gotta be carefu7l what kind of carrots you use. L,et 's see that one.
Page 13: vat03d00
ME' AL PFARCh; SHOW -13-14 II /1.1.PF l RAYMOND: Hero it is. W.h: SOUND OF Iu?TING C:J-=T...HZCCtTYS) Naw, that carrot was no good for bait --- 1I wouldna fallen for that. What else you got there, Doc? HAYP,•ROND: A7.1. I have weft is one p3.ece of celewy,' i41.1,: We17., let me try a.t -- that might do it --- CPaTJ_~ItY) Got some salt? hf1YMONll: Yup. HE-re. STFRTS TAT T1.VG I4111I,: Thanks, (COI~PI'I1IIl"r~S MTJV~G CFV,:RY) Yep, Doc, tY,atis pretty good -- tnat 's the tJcket. That 's what you oughta use. RAYMOND: Oh boy; (I1~UGi15) Now I got yaI ].' I1 just put some ce1... (DOUf,I~; TF.IE, MAT)DLR 11'aL%1'd Heyl wait sa minute, you nisan old wabb:i.t you ate all my bait! IvitlT.: (D1R~1.'Y It'1UGH) A:Ln't I a cad: RAYMOND: That's the wast stwaw; 113.2. wap you awouli.d. a twcEi I' 1l tear you wimb flwor, wl.mbl Where's my r3.fLe1 Okay, I)oc -- I've had my fun, see? To show you I' m. a sport, Z' 11 give you a good shot at me. You s-Ls.rid there - find 7: tl1. stand over hE:re. IZAYMOEIV: Oh boy --- now I+ 7.1 UeI; ya, Weady? D5.1,: l`ka1t! Hold it, Doc -- yer point3,n' the wrong end of the gt.-t: at me . RAIMOND: Huh? Oh -- oh yea -- ( T,AUGHS ) Now. Woady: Aim: SOUI~Tll: GUN S1IOT ~ __ -_____. - . 51.459 1617
Page 14: vat03d00
7.'NE Ah Pl;ARC1J SHOW - 15_ )EAa/41. Nli L; PIII?~~1(~ : MI';I1: Ohhl yR got r71o, P,'La_ 1 Yr", Bot mc- ; (COUGHS ) T' m all w_ishc-d upl (.__ SN"IIIF`,K :fN SOT+'`1' $r'1C;i(aI~Z0UIJT~ r:woryth.i-nc;,sBotta.lz, darl:l I canit-- I can't cS co l OUNT7; I)on't ZE-avo mc1 Tc;7.1l my cousin Albino he, can havo my Juni.(Ir G-i;van bwdge! It f,:; Bottin' dark a dc:ad retibbi.tl Goodb,yc;, pa7....Uuuuuuuh! W1,,AVJNG ON FI30Vh ATdI) `1'I-D41 THUD Ft1Ll, 011 "UUUUUUU" CLrt~ RAYMONI); Mi:;tc;r Wabb:i.tI Say .roinc1.lia.nr;! Spoak to mcA I ki11E-d li1ral I'm L rnurd~uac.rl ]:' ~;~ a w:~~bbit kiwworl Why did I do it? I wish -- I wa.:3h :C' d k7.1.lod myscl.i' i.r,stc;ad! ME,L: Rr1YMOND: NI},Ia: RAYMOND: Not a bad id.ca, Doc -- hcr.,c: fs your cuno 7.'hrmk yo u, goodbyo, p,,,I, Upod ---- (TAIJ'~ ) I shot you! (IiIUGHS) ri:i.n't I da toc,.;c:1 But you smid you a d.~;ad wabba_t! I9Y! I tho uc;ht N7T-I,: Just w:i.1.d I-r ti.rc:-s^y~ ba°otl:rcr, w1.7.c? hr~rc-sayl T.A UGH)
Page 15: vat03d00
TIIR' q, PIA,KCE sNow -16- 4/1.1/1a-1_ t11.~: As we announced earlier :Ln the program we have with us as our guest of honor t,oni.glit Mr. L,eon Schlesinger, creator and producer of the Merrie Melody and Looney Tune animated cartoons for Warner Brothers Motion Picture Studios. :L'd like to have you meet hir.1. Mr. Leon Schlesinger. Thanks, =1~.. AL: beon, I want to take advantage of this opportunity to ask you sorne questions that I know our rf-da.o audience would be interested in hearing you answer. U;ON : J' 1.1 be g1 ad to answer any a, ues tions you' d like to ask. Wf;11, firs t, heon, 7' m s ur. e a 1 ot of people wo u1.d like to laiow just how long it tt.I,es to make one of these cartoons. I1,~,ON: Well, A1, you may not believe thi.s -.- a.t only takes seven ui-jinutes to see it, but it actually takes ten months to makc- a cartoon.t AL: Ten months! By golly that is sortiethingI Ten months work so we can laugh forr seven triinutes. Boy, oh boyl We11, hol., many 3_nd:Lvid.ua1l drawings does it take for one of these seven m:i_nute cartoons? lL~OI1: It tak<:s ten to twelve t;housand original drawings, but these original druwa.np;s have to be retraced on ce1.1u1oid by thce girls, so ectuall.y it takes twenty to twenty-four thousand for each cartoon.
Page 16: vat03d00
SHOW -1.7- ~E/~ .AL: (wII]I'1how1 That is a].ot of drawings for one cartoon. At that rate, you canit turn out many cartoons a )year. 1~,ON : 'J'hat + s where you 're wron.g, Al -- and J: Im not boas ting when I say t;his : that wE; rnake forty-two cars t.oons a year. , and AI.,: RTow wait a m.J_nute2 It takes tcn rr,onths to make one you make forty-two a yearl How can you do that? 0;;ON : That + s eas~. Vde nevc-r have 7, ess than twenty pictures in process al1l thG time. In other words, it t s j ust an end7.ess chain. wo:cka,ng with these 'A I,: Lcon, I should im.agine that aftera chara cter. s for agooda many years, your artists or animators s ort of become a7rnost a part of the characters themsea.ves. N.:01'1: You have no idea how true that is. Z.nn fact, I had oxie ananiator who was always drawing h:i.mself in the characters. Ai ,: hravilnt; himself in the chara,ctc;rs,? I,T`;0T': Yessjr, I couad d a].vvays lidenti1'y thi s animator 's dro.w3.nrs bE:-causc hc; anje:cted r,:i.s own personality into the charactex of Porky PAg. AL: (JAL1GtIS) Oh -- just aa ham at heart. We]1., just one more thing, 1con. Was this anzma.ted cartoon busjness prima.rr3].y created for chil drern?
Page 17: vat03d00
q'151j: PlivaRCI; SHOW 18-n19 . z 1/1i~41 ON ~ That was the orIg3.nal intention but, as it turned out, they are popul.ax+ with everyone fror:, six to sixty; AL; I can certainly believe that, because I, for one; corne to life Whenever one of your cartoons hi ts the ocrEeni We114 Leon, it's been swell having you here with us on the show, U~:ON t Wol1t A1.t yout vo certainly got a swc;Ll gang., and I hope I oan eome back again some time, P,nd now, as Porky Pig would say= I4r,L; Thassal1.# fo7.ks) Thank you very much, Mr, Schlesin€;er, and you certainly may come back -, any t3me, l`-M now, conti,n.uing, our progran, Ahe Sweetheart Soy,tet have chosen "Nubber Ten Lullaby as their song for tonightR QRCt9~ZTIIA MD~SWUN7.'Mu'1HT SJ.'k7~ ~"NIJ143I'R TIN LL1LhABX LAMOn
Page 18: vat03d00
THI~+~ AI, PFf1RCI; SHOW ' 1&-19 4/11/11i (E~~rISEn) SCHI,I+,SING}~73:That was the ori.ginal intention, but as it turned out, they are popular with everyone from six to sixty. AI,: I can cErtainl.y believe th~jt, because I know that I always come to life whenever one of your cartoons hits the screen in a theatr. e. I wish we had time to ask you some more questions, but doggone it, I see that our time is up. We appreciate very much your coming over here and joina_n~ the Gang for tonight. "'-Cfi1.,14STNG}~R:I 1ve enjoyed every minute of it, A1., and I'm glad my Gayig had a chance to moot your Gang. 1~,nd, as Pork,y Pig would say: -- Mti,l,: Thassall, folks, (;~,I'PLAUS}', ) Thank you very much, Mr. Schlesinger. And now, continuing our program, the 5vicothcart Sextet have chosen "Number Ton I,ullaby Tane" as their song, for tona ght . ORCHFSTRA AT]1) SWEYTIDY^RT S3X7' =;T_:_ _~~ "NUME3IR TEN LUhT_,ASY LANL,'
Page 19: vat03d00
~1.'IiI'; AL k'E'AELC}'I SHOW -20- V7.1./1a Frj.c-nds --- a1.1l over &norica, today -- Uncle Sam' s new nephews o,re U;o ing homc= on f url.ough. Mom' s cooking -- the gix°1l friend -- and a good old heart-towhcart talk with Dad is making, that visit something to look forward to. Yes --- something like this is probably . happcnj.ng right arQund you. SOU1JD: I)OURF3LhI,...OPhNNG f'.NP CLOSING OF DOOR MM: Hi ya, Soldier -- SOU~T'1~1-t: Pop -- Mom --- gee, it 'sgroat to seE: you. (l1hL:CI3F3ING~ ~11'C . .y. Ti'Aa~I+S ) mvJ : Well, pin four stars on rjc and ca11. mo General. Look at the now arr<<y uniform., Mothor. Pre~ty slf.ck: SOLT)II{.R: Why sure, I:XLd -- nothing like the one you h1ad, is it? Mf"0q: I should say not. t^JONIF~N : Gracious, ;C 11.1 never forgot how the old army styl.e collar used to choke you. Why, son -- he had to unbutton it every time he kissed mo. M"IN: Oh, shucks, Mary. SOID7.IJR: (LAUGH7:NG) And look at my coat, Dad w- scc, plenty of free action.
Page 20: vat03d00
THE AL YF-FJ'CF'~ SHOW -21- 11/11/41 NAN: Why, bless my soul. Well, sir, I guess the army's changed a lot since I was in it. SOi:_J)IIIi: Yes -- 1: 6uoss so, Dad -- except for one thing. They'rc sti17l smoking your favorite cigarette. Why, dad, do you know -- (Flu)u, ) Id~xleteeit-Seventeen, AI,: Yos, friends -- they smoked them in and today they're sti11l the favorite. 1'o,ko a look at the record: Records show that in Army Post Exchanges a,nnd in Navy Can.tecns, too, Camels are the favorite. And, by go11.y, it 's the sc.mo the country troL~ind. That sl_ower--burning, milder, rnore fl^vorfull smoke clicks with more smokers thaZ any other cigarette. You get extra mildness with less nicotine in the snioke. You've got the word of science there. For indpendent scientific tests of five of the l.argest.-selling cigarettes show that the smoke of' sl.owcr-burning Camels contains twenty-eight per cont loss nicotine than the average of the other br,.,~axids tested -- I.ess than any of theni. So r)i~ke, CwryGl.s -41, your cj.garette. And buy them by the cartong ~ ThoV h,,-ndy Came1 cartons your donlc-r is featuring right now arc ma.ghty economical. OHMEBTRA:_ ~NNSIC~ ~I, CURT~'~~ ~

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