RJ Reynolds
the Al Pearce Show for Camel Cigarettes.
Fields
- Type
- DRAFT
- REVISION
- SCRIPT
- Characteristic
- Marginalia
- Site
- Marketing
- 42-02-01-01
- Attachment
- 0323 -2724
- Request
- 1rfp65
- 3rfp2
- Minnesota
- Moore
- 1rfp2
- Box
- Rjr1776
- Named Person
- Pearce, A.
- Niles, W.
- Columbia Broadcasting System
- Bring, L.
- Hoff, C.
- Lish, T.
- Harris, A.
- Blurt, E.
- F Kitzel
- Schlesinger, L.
- Army
- Navy
- Date Loaded
- 27 Feb 1998
- Brand
- Camel
- UCSF Legacy ID
- vat03d00
Document Images
TIT AL Pf!'ARCf; SHOW -11--
4/11/1.Ii
KAYMONI): Shh: be vewy vew~y quie ~-- I. 'm hunting wabbits!
MUSIC: (TIP TOI; Ef+TI>C`i' )
HAnZONI): Oh boy: wabbx t twacks ; ( Ir1UGHS )
MUSx :(1-zNToY;
RAYR10ND: Oh wook et there; A wabbit ho1e:
N1US1:C : ( UI' LOUD CIiESCf';NDO )
RAYMOND: SIIEIHEiti: Don't pwC',yy so c^aoud: Do you want to scare the
wabbit? Nova, wet + s see, I'll sneak up wes,l. cwose to the
ho 1, e an.d, a.
W-.L: (htiBBl`1.' ) 11hat 's up, Doc?
RAYMOND: Shhhl There ~ s a wabbit QCil1'Il there in that hole and I'm
twyi.n, to catch
V11"L: Whaddayw me,un --- a wabbw-'L-I?
RFM-iOND: Not wabbit -- W.ABBI`1': ft wike in Wiff-waffa
P,Tf:-L; W3.ff-we.ff? WhatIs a w3.ff-waff?
RAYNIOND: Not wiff-waffl WTFF-V:f1DT1 R wit,,e in wabbito
Nk~,L: Take it eu,S,r, Doc, you're gettini :i..n a wuti
RAYMOND: i~vowybody knows whatE4 wabbit 3..s . Tt 'sgot big, wong
ears ;
Pj.~ ;L: Oh -- you mE;P-xi like m:1.ne here?

Ttfii'~ F`.II , P1;rQZCIJ SHOW -12--
IF/n/1I 1
RAYMOND: Yeari. t'1n, a witto wh3.te f.'wuffy ts,i1.
IvV.I,: Like this one zgot?
RAYMOND: Yup -- and he hops awoLmd and awound.
You mean like this?
IjIITSTC : HOI1PTiJG I,T'FECT- _.._)
Rr"YMONh: lk,urul'Mrn -- I can't get over how much you look like a wabbit.
C~mere, Doc. Lis In. Now don't spread di s around -- but
-- s.h, confa.dc;ntiaz~.y (SIi0U1'S ) I F,M A RF1F3F3Tr!'
:':
P7US7C : (HI-djl3Tf.i' RUIZNIIJG FiL"IAY
R-hYM01'1D: (CALLR1G) 'Wabbitl come back1 come back,
wabbit, pwease
come back: Oh, sassaftiti*ass: Ho thinks he foo 1ed riie.
I'll fix him. I know what I17_1. do -- I'll twick that
wabbi t 1 1111 set my twap for t im, tha,t's what I'll do.
Now wet fs see -- first I:. ...
NItTS:fC s~ (HOYPIEG E;IPFIyCT._.. TNI)ICF1TES RABB`1' COMING F3l1CL~)
WL: (COMING IN) Just a minute there, I)oc.
ftAYMOND: Now what 1 s wong?
MI?L,: Lr1hat kind of bait are you using in that trap?
RAY40ND: 1:'m using a cawwot.
WT,: You know you gotta be carefu7l what kind of carrots you use.
L,et 's see that one.

ME' AL PFARCh; SHOW -13-14
II /1.1.PF l
RAYMOND: Hero it is.
W.h: SOUND OF Iu?TING C:J-=T...HZCCtTYS) Naw, that carrot was
no good for bait --- 1I wouldna fallen for that. What else
you got there, Doc?
HAYP,ROND: A7.1. I have weft is one p3.ece of celewy,'
i41.1,: We17., let me try a.t -- that might do it ---
CPaTJ_~ItY) Got some salt?
hf1YMONll: Yup. HE-re.
STFRTS TAT T1.VG
I4111I,: Thanks, (COI~PI'I1IIl"r~S MTJV~G CFV,:RY) Yep, Doc, tY,atis pretty
good -- tnat 's the tJcket. That 's what you oughta use.
RAYMOND:
Oh boy; (I1~UGi15) Now I got yaI ].' I1 just put some ce1...
(DOUf,I~; TF.IE, MAT)DLR 11'aL%1'd Heyl wait sa minute, you
nisan old wabb:i.t you ate all my bait!
IvitlT.: (D1R~1.'Y It'1UGH) A:Ln't I a cad:
RAYMOND: That's the wast stwaw; 113.2. wap you awouli.d. a twcEi I' 1l
tear you wimb flwor, wl.mbl Where's my r3.fLe1
Okay, I)oc -- I've had my fun, see? To show you I' m. a sport,
Z' 11 give you a good shot at me. You s-Ls.rid there - find
7: tl1. stand over hE:re.
IZAYMOEIV: Oh boy --- now I+ 7.1 UeI; ya, Weady?
D5.1,: l`ka1t! Hold it, Doc -- yer point3,n' the wrong end of the gt.-t:
at me .
RAIMOND: Huh? Oh -- oh yea -- ( T,AUGHS ) Now. Woady: Aim:
SOUI~Tll: GUN S1IOT
~ __ -_____. - . 51.459 1617

7.'NE Ah Pl;ARC1J SHOW - 15_
)EAa/41.
Nli L;
PIII?~~1(~ :
MI';I1: Ohhl yR got r71o, P,'La_ 1 Yr", Bot mc- ; (COUGHS ) T' m all
w_ishc-d upl
(.__ SN"IIIF`,K :fN SOT+'`1' $r'1C;i(aI~Z0UIJT~
r:woryth.i-nc;,sBotta.lz, darl:l I canit-- I can't cS co l
OUNT7; I)on't ZE-avo mc1 Tc;7.1l my cousin Albino he, can havo my
Juni.(Ir G-i;van bwdge! It f,:; Bottin' dark
a dc:ad retibbi.tl Goodb,yc;, pa7....Uuuuuuuh!
W1,,AVJNG ON FI30Vh ATdI) `1'I-D41 THUD Ft1Ll, 011 "UUUUUUU" CLrt~
RAYMONI); Mi:;tc;r Wabb:i.tI Say .roinc1.lia.nr;! Spoak to mcA I ki11E-d
li1ral I'm L rnurd~uac.rl ]:' ~;~ a w:~~bbit kiwworl Why did I
do it? I wish -- I wa.:3h :C' d k7.1.lod myscl.i' i.r,stc;ad!
ME,L:
Rr1YMOND:
NI},Ia:
RAYMOND: Not a bad id.ca, Doc -- hcr.,c: fs your cuno
7.'hrmk yo u, goodbyo, p,,,I, Upod ---- (TAIJ'~ )
I shot you!
(IiIUGHS) ri:i.n't I da toc,.;c:1
But you smid you a d.~;ad wabba_t!
I9Y!
I tho uc;ht
N7T-I,: Just w:i.1.d I-r ti.rc:-s^y~ ba°otl:rcr, w1.7.c? hr~rc-sayl
T.A UGH)

TIIR' q, PIA,KCE sNow -16-
4/1.1/1a-1_
t11.~: As we announced earlier :Ln the program we have with us as
our guest of honor t,oni.glit Mr. L,eon Schlesinger, creator
and producer of the Merrie Melody and Looney Tune animated
cartoons for Warner Brothers Motion Picture Studios. :L'd
like to have you meet hir.1. Mr. Leon Schlesinger.
Thanks, =1~..
AL: beon, I want to take advantage of this opportunity to ask
you sorne questions that I know our rf-da.o audience would be
interested in hearing you answer.
U;ON : J' 1.1 be g1 ad to answer any a, ues tions you' d like to ask.
Wf;11, firs t, heon, 7' m s ur. e a 1 ot of people wo u1.d like to
laiow just how long it tt.I,es to make one of these cartoons.
I1,~,ON: Well, A1, you may not believe thi.s -.- a.t only takes seven
ui-jinutes to see it, but it actually takes ten months to makc-
a cartoon.t
AL: Ten months! By golly that is sortiethingI Ten months work
so we can laugh forr seven triinutes. Boy, oh boyl We11, hol.,
many 3_nd:Lvid.ua1l drawings does it take for one of these
seven m:i_nute cartoons?
lL~OI1: It tak<:s ten to twelve t;housand original drawings, but
these original druwa.np;s have to be retraced on ce1.1u1oid
by thce girls, so ectuall.y it takes twenty to twenty-four
thousand for each cartoon.

SHOW -1.7-
~E/~
.AL: (wII]I'1how1 That is a].ot of drawings for one
cartoon. At that rate, you canit turn out many cartoons
a )year.
1~,ON : 'J'hat + s where you 're wron.g, Al -- and J: Im not boas ting
when I say t;his : that wE; rnake forty-two cars t.oons a year.
, and
AI.,: RTow wait a m.J_nute2 It takes tcn rr,onths to make one
you make forty-two a yearl How can you do that?
0;;ON : That + s eas~. Vde nevc-r have 7, ess than twenty pictures in
process al1l thG time. In other words, it t s j ust an
end7.ess chain.
wo:cka,ng with these
'A I,: Lcon, I should im.agine that aftera
chara cter. s for agooda many years, your artists or
animators s ort of become a7rnost a part of the characters
themsea.ves.
N.:01'1: You have no idea how true that is. Z.nn fact, I had oxie
ananiator who was always drawing h:i.mself in the characters.
Ai ,: hravilnt; himself in the chara,ctc;rs,?
I,T`;0T': Yessjr, I couad d a].vvays lidenti1'y thi s animator 's dro.w3.nrs
bE:-causc hc; anje:cted r,:i.s own personality into the charactex
of Porky PAg.
AL: (JAL1GtIS) Oh -- just aa ham at heart. We]1., just one more
thing, 1con. Was this anzma.ted cartoon busjness prima.rr3].y
created for chil drern?

q'151j: PlivaRCI; SHOW 18-n19
.
z 1/1i~41
ON ~ That was the orIg3.nal intention but, as it turned out,
they are popul.ax+ with everyone fror:, six to sixty;
AL; I can certainly believe that, because I, for one; corne to
life Whenever one of your cartoons hi ts the ocrEeni
We114 Leon, it's been swell having you here with us on the
show,
U~:ON t Wol1t A1.t yout vo certainly got a swc;Ll gang., and I hope
I oan eome back again some time, P,nd now, as Porky Pig
would say=
I4r,L; Thassal1.# fo7.ks)
Thank you very much, Mr, Schlesin;er, and you certainly may
come back -, any t3me, l`-M now, conti,n.uing, our progran,
Ahe Sweetheart Soy,tet have chosen "Nubber Ten Lullaby
as their song for tonightR
QRCt9~ZTIIA MD~SWUN7.'Mu'1HT SJ.'k7~ ~"NIJ143I'R TIN LL1LhABX LAMOn

THI~+~ AI, PFf1RCI; SHOW ' 1&-19
4/11/11i (E~~rISEn)
SCHI,I+,SING}~73:That was the ori.ginal intention, but as it turned out,
they are popular with everyone from six to sixty.
AI,: I can cErtainl.y believe th~jt, because I know that I always
come to life whenever one of your cartoons hits the
screen in a theatr. e. I wish we had time to ask you some
more questions, but doggone it, I see that our time is up.
We appreciate very much your coming over here and joina_n~
the Gang for tonight.
"'-Cfi1.,14STNG}~R:I 1ve enjoyed every minute of it, A1., and I'm glad my
Gayig had a chance to moot your Gang. 1~,nd, as Pork,y Pig
would say: --
Mti,l,: Thassall, folks,
(;~,I'PLAUS}', )
Thank you very much, Mr. Schlesinger. And now, continuing
our program, the 5vicothcart Sextet have chosen "Number Ton
I,ullaby Tane" as their song, for tona ght .
ORCHFSTRA AT]1) SWEYTIDY^RT S3X7' =;T_:_ _~~ "NUME3IR TEN LUhT_,ASY LANL,'

~1.'IiI'; AL k'E'AELC}'I SHOW -20-
V7.1./1a
Frj.c-nds --- a1.1l over &norica, today -- Uncle Sam' s new
nephews o,re U;o ing homc= on f url.ough. Mom' s cooking -- the
gix°1l friend -- and a good old heart-towhcart talk with
Dad is making, that visit something to look forward to.
Yes --- something like this is probably . happcnj.ng right
arQund you.
SOU1JD: I)OURF3LhI,...OPhNNG f'.NP CLOSING OF DOOR
MM: Hi ya, Soldier --
SOU~T'1~1-t: Pop -- Mom --- gee, it 'sgroat to seE: you.
(l1hL:CI3F3ING~ ~11'C . .y. Ti'Aa~I+S )
mvJ : Well, pin four stars on rjc and ca11. mo General. Look
at the now arr<<y uniform., Mothor. Pre~ty slf.ck:
SOLT)II{.R: Why sure, I:XLd -- nothing like the one you h1ad, is it?
Mf"0q: I should say not.
t^JONIF~N : Gracious, ;C 11.1 never forgot how the old army styl.e collar
used to choke you. Why, son -- he had to unbutton it
every time he kissed mo.
M"IN: Oh, shucks, Mary.
SOID7.IJR: (LAUGH7:NG) And look at my coat, Dad w- scc, plenty of
free action.

THE AL YF-FJ'CF'~ SHOW -21-
11/11/41
NAN: Why, bless my soul. Well, sir, I guess the army's changed
a lot since I was in it.
SOi:_J)IIIi: Yes -- 1: 6uoss so, Dad -- except for one thing. They'rc
sti17l smoking your favorite cigarette. Why, dad, do you
know -- (Flu)u, )
Id~xleteeit-Seventeen,
AI,: Yos, friends -- they smoked them in
and today they're sti11l the favorite. 1'o,ko a look at the
record: Records show that in Army Post Exchanges a,nnd in
Navy Can.tecns, too, Camels are the favorite. And, by
go11.y, it 's the sc.mo the country troL~ind. That
sl_ower--burning, milder, rnore fl^vorfull smoke clicks with
more smokers thaZ any other cigarette. You get extra
mildness with less nicotine in the snioke. You've got the
word of science there. For indpendent scientific tests
of five of the l.argest.-selling cigarettes show that the
smoke of' sl.owcr-burning Camels contains twenty-eight
per cont loss nicotine than the average of the other
br,.,~axids tested -- I.ess than any of theni. So r)i~ke, CwryGl.s
-41,
your cj.garette. And buy them by the cartong ~ ThoV h,,-ndy
Came1 cartons your donlc-r is featuring right now arc
ma.ghty economical.
OHMEBTRA:_ ~NNSIC~ ~I, CURT~'~~ ~
