RJ Reynolds
the Al Pearce Show for Camel Cigarettes.
Fields
- Type
- DRAFT
- REVISION
- SCRIPT
- Characteristic
- Marginalia
- Site
- Marketing
- 42-02-01-01
- Attachment
- 0323 -2724
- Request
- 1rfp65
- 3rfp2
- Minnesota
- Moore
- 1rfp2
- Box
- Rjr1776
- Named Person
- Pearce, A.
- Niles, W.
- Columbia Broadcasting System
- Bring, L.
- Hoff, C.
- Lish, T.
- Harris, A.
- Blurt, E.
- F Kitzel
- Schlesinger, L.
- Army
- Navy
- Date Loaded
- 27 Feb 1998
- Brand
- Camel
- UCSF Legacy ID
- vat03d00
Document Images
Corrected 5/l6/41 -rw
(F7NAL UIZI'P?)
TIX AL PPARCE SHOW FOR CAMEL CTGAREWFS
~_.._.._...~...,~._......_.._.~....._.___._ ----~ -
FRTIY~Y, APRIL 11, 191E1
Pr2tre,m No. 50
4:30 - ~:00 PlM, PST
7:30 - :00 P,M, PST
(EOCKS) S' pose you' ro all smoking C,3mo1 C3.9arottos s
I hope, I hapE-, I I'opc: ,,,
MUS IC :
TIiy,w% ,. F'ADI~ TO WLfiTDELL T1IIES
WI,'NDI~LL; Ladies and gontlomon -- CAMEL -~ the blowor-burning
cigare ettc of costlir:rr tobaccos -- bring you, from
Ho1lywooa -- AL PlYMha and his Gan[-;l
MUSTC : TIiI':N: . . UI' TO AL ~'I;~'~ItCI~,
....~...~ ..~ ~....

THE AL PWaCh- SHOW
4/11./43.
AL: Good evening, friends, thank you for that generous,
hearty welcome. Boy, have we got a full show tonight.
We 're really going to have to go some to get it a1.7l on
in the next thirty minutes. Our guest of honor,
in addition to mairj other surprises, is Mr. Leon
Schlesinger, creator and producer of, th
and Looney Tune animated cartoons
Y off
show, Lou Bring has cooked up a novelty arrangement that
should put us al7l in a Merra..e Melody mood -- "Mary Had
A Little Lamb. "
So to star the
errie M, 1od
ORCHESTRA: r`Mf1RX HAD A LTI'TLE IAMB"

THE AL PL'1RCE SHOW -~-
~ 4/11/41
j%L: Well, Lou, th[?.t was cert£iiii1y a cute arld original
arrarigement and now, fr, iends, for surprise n.umUer one,
we have
t~,-ENMLL: Hey, wait a minute, Al, speaking of surprises, we've got
one for you.
AL: You lve got a surprise for_ me, Wendel.l,`1
MINDELL; Yup -- you know the othe:r day you were telling us about
that collection of old antiques you have up at the house?
AL: Yup --- that + s my hobby. V~'hy, Wen, I have a tabl.e over a
hundred years old.
Wk:NDELL: We1.1, A1, the gang GtiT.7.l chipped in and today we picked up
a rare old piece of Chippendale. Wait '7.1. you see 3.t l
---`
AL: You did thrit for mo? Oh boy! His it got those thin logs
W3NLE LL: Yeah -- 'yeahl
AL: And not much upholstery -- ?
''JENDEIT : Thc i, I s right I
AL: And looks like it was falling apart
,
W}{,NDF,LL: Yeah --- that's ~,t; Bring it in, boysl

THE AL PEARCE SHOW
.
lE/11/41
TIZZIE: Hel1o, folksiesl My, but I'm the happy little gir7l
tonightl Isn't youth wonderful? I was telling a friend
of !minc- tonight, who is an Adrii3.ra1, in the . Navy, I said,
"You wouldnIt think to look at me-, Admiral, I had just
turned twenty-four, would you?" Hd said, "No. I'd think
you just turned."
Speaking of the Navy -- a sailor boy called me last night
-- I forgot what it was he called me so he asked me
to meet him at a cafe called The Saiiors, RGst. Mama
told me to be careful of sailors, so I said, "Do I know
you?" Hc said, "No," so I went. I had to wait for
him so I said to the head waiter, "I't Is so crowded -- have
you a 1ittl.c nook whcale you could put a g3.r7, like me so
I'd feel at home?" So he sa7.d, "Yes, we have -- but we 1 re
kt-eping the mops therE: right now.," My, I waB: angry
so I said, "xlm not a girl that can be insulted -- that
way." Finally my sailor boy camo, and I guess he owns an
oil well, too. II heard him say to a friend, "I just
br,u0h'-.an an old gusher. " That ts what he meant, don 't
you think -- or don't you? Then we danced. Of course,
I'm an exot3.c dancer -- I have been ever since I was a
little slop -- slip of a girl. In fact, almost every night
boys come outside my window and serenade me. Last night
I came out on the balcony and danced for them., and they
throw roses at me, But one of the:m.throw a cactus and it
landed right on my balcony. So I danced and danced and
finally I got it out. 1So while dancing with my sailor
boy I said, "It must be wonderfl u7. to be in the Navy and
(CONTINU't;D)

THE AL P1-Y1iCF,' SHOW .-5-
TiZZJ:k~: sai7l all over -- I wish I were in your shoes." So he
(Contfd)
said, "Well, the way you're dancing it fools as though
you're trying to got into them right now." So ha went
for a sandwich for me -- rny, I often wonder what became
of him.
So for our sailor boys tonight, as it 's spring, we 're
going to make a recipe cral.ied Navy Spring Stew. Are you
ready? All rightyl First everybody take a big sniftdr --
s3,fter, pardon me. Now am~~kc some cornmeal mush and poui,
it on the floor. Got it? Now stand in it. Are your
dogs in the corn meal? A11l right, now rnushl Then open
onE: dozen ege;s, that havu been mislaid. Now get the
electric fan, got up on the sink and turn on the fan and
pour the eggs in. T' 7.1 w~~it for you -- (SING ) High On A
Windy Hill. Got some on you? That's good.l Now sweep, -
up the mush, wipe off the eggs, mix together and add one
spoon baking powder, one spoon talctun powder, one shot gun
.
Powder, and bake. When guests arrive serve, and when
they say, "Why do you call this Navy Spring, Pudding?"
just say, "We1l, take onr: spoonful and you'll saip~
right out of your chair and then 'hit the dock.'" Now
Ln
N
. ~
Ln
N
,. v..VII_L'iz2C_"+'V 4fflPPOV4&~~"""ICf-'! G)
to
ORCfT,STRA: CHASLR

I
TMI AL PEARCE SIiOW
4/1.1/11-1
You know, lots of pooplf have lots of ways of announcing
big news. Some do it this way:
OFtC}a,:ST~_,A ; ROLL OP' DRUMS
AL: Others arc more ambitious,
ORCi-iESTtV~: (RQLL OF DRUNIS....f3LARE, OI<' TRUMPV1'S...FjNALLY WHOU;
ORCMSTRA I1i FANFf~RE)
Now, I wc,s never onF: for all that. I've got some good
news for you tonight ~:,nd nerc fs the way I'm. going to have
it announced.
WOMAN: Why they1re mil.de:,. Milder than any other cigarette I've
~
evEr smoked. ThcrV Is 1.c)ss nicotine in the smoke.
That 's my news, aazd -~rours, too, friends. F,nd it 's so
a.mportent that a fanf. '~ro, no matter how 1.oud, would seem
like a whisper next to it. Yes -- t.1c news is that
milder Camels givE- you less nicotine in the smokc. And
this fact --- importarit to every smoker --- comes fromm
scienca itself. L3.sten; Independent scientific tests
of' five of the 7.argcst-sclling cigarettee show that the
smoke of slower-burning Camel.s contains twenty-eight
per cent loss nicotine than the average of the other
brands tested -- less than any of them. Take stock,
friends. What cigarette are you smoking now? The odds
(CONTINU~~D)

TI-E' AL PEARCE SHOW
t}~17.~ZF7.
AL: are that it's one of those included in this famous
(Cont'd)
"nicoti.ne in the smoke" laboratory test. So why not
get this big s.dvantage in your smoking. Get that
grand Came1 flavor and coolness ~- in fact, get a
swell smoke. Get Camels!
ORCIISTRA : PACTSICAL CWI'AIN)

'J'}I} ; F11a F') ,; ,IIC}' ~>I IOW _. £;.-
1/11./jl 1,
f
Ah: }0r1.c;I1C3a, thc; m_i.11..ioia:; of pcojjc.; who have soc>n 1.,eon
Bchacsaaior's nMorr.ic; Mo7ody." cartoon, "rJ'ho W:i.1ci Hure;ll
SOUld1): 1'}1WE 1;11JGS
AL: Yon co£avc>ii's s«.kc-, now what? ('J'0 AUD1:1VCI~') }',ardon Iirc-,
just a minute, p1E>asc:,
k'IION1; OYY }100E,
r;I : ( 7hI~17 ) ) }Ic:1 ] 01
K1`1'l,hl 1: II.i yi oh }~',,,nc},io Gr,~iide: -..- it 's Yitzc-1l on this endy ---
Al,: Ka tvc;1, you ou[;ht to bc; r.ti;->hamc;d of' yourso7.i' ---- intc;rruptine.,
the proC;ram. }Y~np; up th,:A phorac: riE;ht now and V;ot over
hc;rc: quick - --
Just a sc:cond --- just a :;c;cond --- don't bc- so hasty pasty.
YOU wrtnt Surpr:i,'L;c%s - 0kr:vy, so ],'ti1 out P;c>ttarip; thOrn -.--
}~iE;ht now, would you bc:I:i.cvo :i t, :f am nob-hobbl.n.g with
the movic: stars at Ca ro' ;, roo:f' Varaon,
AII: Ki tzc;1 , thJ s:i_s no tl.mc: for k:i.ddl.DC; Rn.d, f'urtUritrorc-,
Ci po' .; dooSn 't}iave; a roof garden.
K7`1'l~t1:1 ": Thl s a s Cl ro' ;; and }toobuclcJ
AL: Now JJ:;tc;ri, Woe1 .._..
Ka`1"~/11,1 1: Tush --- tu;;h ---- wouad you bc:7.:i_c:vc; l.t --- for five thousand
dollcrs 7 can got you C7.ark. Gn,b1.c:.

TI,111;,b 1'11Y~ItCh SIIOW --9--
4/1_1_/lf 1..
r"11 ~: That' s too much,
f~1_1 how .1bout Char7.j-e l~uttc:xvorth?
I-I()w much is I3uttorworth?
KI`.f'G}'L1: }oorty--i-i-inc; cents a poulid.
Al,: Ka.tzc:1, this has vonc; far enough, and f, urthorinorc,, wc; don't
nc:c;d- any morc; surpri.sc;; tonight. Wc.'ve Cot Loon
Sch7.c:si.n;c;r, and ---
K]`J'YMn (CU`J'S 1t:1GIrt1' INTO AbIS (5l'1,1X;II) W}TA's that 11Aroc?
--~
KYJ'Z}';L.: Oku.y, 111.1 g~ot him
Al,: Got who?
KTTl,hl1: Mr. Schlc;s -- Schlosh ---- Schlish --- Ioon h9_!nsolf:
Ab: You c P,n' t c:vc)ri prrVIourlco 11.13 namo -- how do you c%xpoct
to CA him?
K7rJ"l,1,l,: P:ish po.>h -- whcn I was five yc;ars of o1.d, :I couldn 1t
pronouncc: larwngi.ta.s --- but ;I tot a.t: So long, pal, 2' 1_7.
bc; back in a flash with 5chlc;s in the flc;sh!
SOUND: YIiONE 1VJ~G(,i I)C)WN ~)UT.CK

THT, AL PLATtCF SHOW -1.0-
4/11/Ii 1
AT: How do you like that? When Kituell finds out Mr. Schlesa-.nge1
is already here, is he ;oinr; to be surprised? Now, folks,
to get back where I 1.eft off fbefore I was so rudely
- -~
interrupted
C--~ .9_-"-Q.
The millions of people who have seen Leon SchlesingEr's
recent "Morrie Melody" cartoon, "The Wild Hare, " will be
interested to know that the voicc of the huntler was done
by "our ovrn" Raymond "It Wasn 'tEas,y" Radcliffe, aix;d
the voa.ce of the Rabbit by our own Mel "Pb. McTavish"
Blanc --- both regular nie~mbers of our Gang.
We thought it would be fun tonight to adapt this particular
cartoon to radio, so Lou k3ring, if you will give us some
woodsy music, we '7,1. get under way with the f irst radio
showing
of "`J'he Wi1d Iiare. "
MUSj:C: II~'I'TZODUG~1'iON,..Gr:Y...FF,M,' TO B1CKGROUID FOR:
vn,.N])uLI:j: Merrie Melodies presents "The Wi1.d Hare j" The setting is
a tranqual l woodland scer_r:~, with ageiltle breeze. :,
(RAT3BI`J' ) Te1.1. lem about me, bud -- 11111 ""Bugs" Bur,riy the
rabbit.
W;.NTBTA-3: Pleasol A tranqui7l woodland scene with agentl.e..
Li.sten, Doc, Z f m the star of this thin ;.
WEVDCIT.,L: Please, Mr. Rabb:tt, 1E-t i,io fJ.nish. The setting 3_s a
tranqui1_.. . .
MIi:I_,: What 's a tranq uil?
Wt.NDT,I~T,: Flw, now youlve rujnc;d iliy introduction -- here comes the
hunter already. ~%rld if 1: were you, Mr.. R6bbit, Z' u duck
out of sic_;ht, bec[Ause hc: 'sgrunn.3.ng for youl
MUSa_C: (U}' AND T11'J'0 7'J:I' `a'Ot
