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RJ Reynolds

Cavalier Cigarettes Presents My Friend Irma - Show #36.

Date: 09 Jun 1953
Length: 41 pages
514570117-514570157
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Fields

Type
SCRIPT
Characteristic
Marginalia
Site
Marketing
42-02-02-04
Author
Adams, S.
Levy, P.
Box
Rjr1895
Date Loaded
07 Jan 1999
Request
Minnesota
5rfp1
Named Person
Wilson, M.
Lewis, C.
Gordon, G.
Delmar, K.
Tomack, S.
Reed, A.
Leeds, P.
Shermet, H.
Kruschen, J.
Howard, C.
Levy, P.
Adams, S.
Mcmanus, K.
Dick, J.
Murphy, J.
Lemond, R.
Jacobs, J.
Gluskin, L.
Forte, J.
Lung, C.
Brand
Cavalier
Camel
UCSF Legacy ID
igu03d00

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AS BROADCAST ....._.__..--.. --y CAVALIER CIGARETTES PRESENTS MY FRIEND IRMA - SHOW #36 STUDIO C TAPE: JUNE 2 1953_-____ -------- AIR: JUNE 9, 1953 CAST PRODUCER: DIRECTOR: WRITERS: ASSISTANT: SOUND: ENGINEER: ANNCR: IRMA. . . . . . . . . . . . MARIE WILSON JANE . . '. . . . . . , . . , . CATHY LEWIS 0'REILLY. . . . . . . . . .GLORIA GORDON WANDERKIN . . . . . . . . . KENNY DELMAR AL. . . . . . . . . . . . . . SID TOMACK C LYDE . . . . . . . . . . . . . A LAN REED MR. MARTIN. . , . . . . . , . ]~LTER LEEW MRS. MARTIN . . . . . . , , , 4AGl:3L SMER;,;Eri' NL;I? . . . . . . . . . • • • • • • . JACY K:]iU SCIiEN CY HOWARD LUD GLUSKIN AND HIS OFCHESTRA PARKE LEVY REf-IEARSALS : STANLEY ADAMS CAST: PARKE LEVY TAPE: KENNY McMANUS STUDIO C JACK DICK JIMMY MURPHY BOB LEMOND JOHN JACOBS GM
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IRMA -A - 6/9/53 1 1ST ANNCR: CAVALIER Cigarettes ... 2 2ND ANNCR: CAVALIER Cigarettes ... 3 1ST ANNCR: America's great new King-size Cigarettes ... 1+ 2ND ANNCR: Bring you - MY FRIEND IRMA ,,. 5 1ST ANNCR: Created by Cy Howard, transcribed from Hollywood, and 6 starring Marie Wilson as Irma and Cathy Lewis as ; /' r'.- 7 Jane.~ 8 (APPLAUS~} 9 MUSIC : JANE THEME ~ GM
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T10 MA,RTIES FxGHT NM 9, 1953 1 JANE: ~As you all know, the Earth is a round planet that spins 2 on it's axis at a fast rate and it's the Law of Gr&vity 3 that keeps us from falling into space .. However, there 5 6 7 8 9 are exceptions where gravity doesn't help. llake the brain 4--1" of my roommate Irma Peterson, which has been spinning for years and still hasn't fallen off into space. Honestly, no one with a mind could come up with the things she does .. Take the other day, I wa s read g the paper and sa id :/•'//`-~ "Irma, listen to th3.s, "Man goes over Niagara Falls in a 10 barrel" ,.. And Irma said: 11 ZRMA : THAT' S SILLY, WHY DOESN'T HE GO OVER IN A RC9W-~0AT LIKE 12 EVERYB ODY ELSE ? m N GM ~ ~o
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IRMA -2- 6/9/53 OPENING COMMRR' AL 1ST ANNCR: Can a cigarette give you both mildness Ind plenty of enjoyable flavor? Yes, you'll discover~/w~hen you try king-size Cavaliers. Cavalierts mildness is where it counts -- in the mild feel of Cavalier's smoke as y ou inhale. And there's all the fine flavor you ever r oped for in Cavalier's ta,~st~e: 2ND ANNCR: So try king-size Cavaliers. See why, when thousands of smokers from coast to coast compared king-size Cavaliers with the cigarettes they'd been smoking, 8 out of 10 said Cavaliers are milder:l ~ ~`" ~
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6%%53_3 1 MUSIC: 2 SOUND: DOOR OPENS 3 JANE : ( CALLING ) I 4 Irma ,,, ? where did you put the bobby pins ..: 5 SOUND: FOOTSTEPS 6 JANE : (COMING ON) Irma, didn't you hear me? 7 IRMA • OH, I'M SORRY JANE ,,, I'M SO INTERESTED IN THIS BOOK 8 I'M READING. 9 JANE: 10 IRMA : 11 You, reading a book? JANE, DO YOU KNOW THAT PEOPLE ARE WHAT THEY ARE $ OF Hf'REDITY AND ENVIRONMENT? SE 12 JANE: Well, that's very interesting. 13 IRMA: YES, I'D FIND IT INTERESTING, TOO, IF I KNEW WHAT THOSE 14 TW'0 WORDS MEAN. 15 JANE: That's simple ... heredity is something that you get 16 from your parents. ~ ~ 17 IRMA : 1`Y'0U MEAN LIKE THE TIME I CAUGHT THE MEASLES FROM MY Ln ~ 18 FATHER? v J m
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IRMA -4- 6/9/53 1 JANE: No Irma ... I'll give you an example .,. Who do you 2 resemble in your family? 3 IRMA: WELL, I THINK I LOOK MORE LIKE MY MOTHER, BUT I MUST 4 HAVE MY FATHER'q HAIR, 5 JANE : Why do you say that? 6 IRMA: WELL, SOMEBODY M T HAVE IT, HC'S BALD. NOW THAT I'VE GOT THAT STRAIGHT WH.AT'S ENVIRONMENT? Well environment differs from heredity in that it shows how you are affected by things around you. Understand? NATURALLY .,. All right, give me an example, EVERY WINTER ON THE FARM IN MINNESOTA I WOULD SIT ALL 13 DAY AND SCRATCH MYSELF, 14 JANE: What kind of environment made you do that? 15 IRMA : LONG WOOLEN UNDEFtWEAR, . -'° 16 JANE; No, environment is the thing th t shapes you. ~ ~ ~ 17 IRMA : THAT' S JUST WHAT I' M TALKING ABOUT , I WAS IN 'rI~"R.jIBLE ~ 18 STiAPE, GM
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% /53-5 I don't mean physically, what I mean is a person's character is molded by the things that surround him ,., for instance if the child is around people who are affectionate and kind and loving, it will be a happy child. THAT' S SO TRUE, JANE ... MY FOLKS WERE LIKE THAT SWEET, KIND AND THEY MADF ME HAPPY ., OF COURSE ONCE IN A WHILE IF I DID SOMETHING NAUGHTY MY MOTHER 'WOULD SLAP ME, You see - arui that's what you are today, a4lap-happy ;:~ child. , f „. u4.. , A! ea y o (OFF) Henry Martin, , (OFF) Itll teach you, spending $5. on a dress ... what. 14 d o you think I am, a millionaire? 15 MRS. MAR: (OFF) But it's for a formal affair ... Henry Martin, 16 don't you dare come ne.~ me; 17 MR. MAR:. (OFF) Oh no. I'll show you: 18 SOUND : L,QUD U=S 0j,~ GM j
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IRMA -6- 6/9/53 1 JANE: Listen to them ... it's the Martins having a fight again. 2 MRS. MAR: (OFF) Henry, put down that leg of lamb ... that's for 3 tonight's dinner ... Henry ... Henry: ~ SOUND: TH~... RUNNING FOOTSTEPS _._....~..~ _. 5 IRMA: OH JANE, LET'S GET TAE POLICE. 6 SOUND: FOOTSTEPS GETTING LUUDFR LOUD BANGING ON DOOR. 7 MRS. MAR: (OFF) Let me in, let me in. 8 SOUND : DOOR OPENS 9 JANE: Mrs. Martin: ... look at you ... wktia:~ 1.0 ..~M~=:Ws, what happened? 1.1 MRS. MAR: Henry's on the warpath again. 12 JANE: Irma, quickly, get a piece of steak. 13 IRMA: DON'T YOU THINK WE OUGHT TO HAVE A DRINK BEFORE WE EAT? 14 JANE : 15 IRMA : 16 17 SOUND: Irma, we're not going to eat .., it's for her eye, OH ... SIT DOWN MRS. MARTIN, AND DON' T WORRY ,,. WE' LL LOCK THE DOOR. 4c 18 MRS. MAR: Do you mind if I use your phone? GM ~' N ~
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6%%53r7Y 2 SOUND: RECEIVER UP, DIALS 3 SOUND: FOOTSTEPS 4 IRMA : ( C OMING ON ) WHAT' S SHE DOING, JANE ? 5 JANE: (SOTTO) I think she's calling the police. 6 MRS. MAR: Hello, Murphyls Department Store? ... This is Mrs. Henry 7 Martin .. I ordered a father's day gift fo.r: my husband, 8 and I went to cance]l it ... Thank u, goodbye. 9 SOUND: RECEIVER DOWN 10 MRS. MAR: What am I going to do, girls? 11 JANE: Now, don't think about it ... just rest. 1.2 SOUND : POUNDING ON THE DOOR 13 IRMA: OH, THAT'S HIM AGAIN. 1.4 MRS. MAR: (CALLS) You come in here and I'll break your head with 15 a chair. 16 WAND: (OFF) Why, what did I do? ~ ' ' '' 17 JANE: Oh, it s Maestro Wanderkin Ln ~ ].8 SOUND : FOOTSTEPS, „~OOR Q~EN_S N J m GM ~ N (JI
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IRMA 4 U T 6/9/53 1 JANE : 2 SOUND: 7 8 WAND: C ome in. DOOR CLOSES What's the excitement? ... Mrs. Martin, look at you .. is this what Mrs. O'Reilly does when you don't have the rent? Please Maestro, it's very serious ... Mr. Martin is on another rampage. Oh, I'm sor ... Mrs, Martin is there anything I can do? 9 MRS. MAR: No, he's the cruelest, meanest, most despicable person that ever lived. Well, I'l1 call the police, they'11 put him where he won't hurt anybody. 13 MRS, MAR: No ... please don't ,. I'll miss him,"-,~ You'll miss him? but I can't help loving Yes .. I don't know what it is, that man of mine. QAaftX1xWftXtxtzxRh1ARgQ x~~~x~2a~oxAnUc1jckadxt=q==iQ mynrwA.xJLl6AlYaxtSiML7.Si1! p1LJarYaiW1.getAimgxkWfIiOtivfWKt. T,:rs. IZartin, N xvXXhft ,. why don't you go and lie Ln down in the bedroom. GM

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