RJ Reynolds
Cavalier Cigarettes Presents My Friend Irma - Show #36.
Fields
- Type
- SCRIPT
- Characteristic
- Marginalia
- Site
- Marketing
- 42-02-02-04
- Author
- Adams, S.
- Levy, P.
- Box
- Rjr1895
- Date Loaded
- 07 Jan 1999
- Request
- Minnesota
- 5rfp1
- Named Person
- Wilson, M.
- Lewis, C.
- Gordon, G.
- Delmar, K.
- Tomack, S.
- Reed, A.
- Leeds, P.
- Shermet, H.
- Kruschen, J.
- Howard, C.
- Levy, P.
- Adams, S.
- Mcmanus, K.
- Dick, J.
- Murphy, J.
- Lemond, R.
- Jacobs, J.
- Gluskin, L.
- Forte, J.
- Lung, C.
- Lewis, C.
- Brand
- Cavalier
- Camel
- UCSF Legacy ID
- igu03d00
Document Images
AS BROADCAST
....._.__..--.. --y
CAVALIER CIGARETTES
PRESENTS
MY FRIEND IRMA - SHOW #36
STUDIO C
TAPE: JUNE 2 1953_-____ -------- AIR: JUNE 9, 1953
CAST
PRODUCER:
DIRECTOR:
WRITERS:
ASSISTANT:
SOUND:
ENGINEER:
ANNCR:
IRMA. . . . . . . . . . . . MARIE WILSON
JANE . . '. . . . . . , . . , . CATHY LEWIS
0'REILLY. . . . . . . . . .GLORIA GORDON
WANDERKIN . . . . . . . . . KENNY DELMAR
AL. . . . . . . . . . . . . . SID TOMACK
C LYDE . . . . . . . . . . . . . A LAN REED
MR. MARTIN. . , . . . . . , . ]~LTER LEEW
MRS. MARTIN . . . . . . , , , 4AGl:3L SMER;,;Eri'
NL;I? . . . . . . . . . . JACY K:]iU SCIiEN
CY HOWARD LUD GLUSKIN AND HIS OFCHESTRA
PARKE LEVY REf-IEARSALS :
STANLEY ADAMS CAST:
PARKE LEVY TAPE:
KENNY McMANUS STUDIO C
JACK DICK
JIMMY MURPHY
BOB LEMOND
JOHN JACOBS
GM

IRMA -A -
6/9/53
1 1ST ANNCR: CAVALIER Cigarettes ...
2 2ND ANNCR: CAVALIER Cigarettes ...
3 1ST ANNCR: America's great new King-size Cigarettes ...
1+ 2ND ANNCR: Bring you - MY FRIEND IRMA ,,.
5 1ST ANNCR: Created by Cy Howard, transcribed from Hollywood, and
6 starring Marie Wilson as Irma and Cathy Lewis as
; /' r'.-
7 Jane.~
8 (APPLAUS~}
9 MUSIC : JANE THEME ~
GM

T10 MA,RTIES FxGHT
NM 9, 1953
1 JANE: ~As you all know, the Earth is a round planet that spins
2
on it's axis at a fast rate and it's the Law of Gr&vity
3 that keeps us from falling into space .. However, there
5
6
7
8
9
are exceptions where gravity doesn't help. llake the brain 4--1"
of my roommate Irma Peterson, which has been spinning for
years and still hasn't fallen off into space. Honestly,
no one with a mind could come up with the things she does
.. Take the other day, I wa s read g the paper and sa id :/'//`-~
"Irma, listen to th3.s, "Man goes over Niagara Falls in a
10 barrel" ,.. And Irma said:
11 ZRMA : THAT' S SILLY, WHY DOESN'T HE GO OVER IN A RC9W-~0AT LIKE
12 EVERYB ODY ELSE ?
m
N
GM ~
~o

IRMA -2-
6/9/53
OPENING COMMRR' AL
1ST ANNCR: Can a cigarette give you both mildness Ind plenty of
enjoyable flavor? Yes, you'll discover~/w~hen you try
king-size Cavaliers. Cavalierts mildness is where it
counts -- in the mild feel of Cavalier's smoke as y ou
inhale. And there's all the fine flavor you ever r oped
for in Cavalier's ta,~st~e:
2ND ANNCR: So try king-size Cavaliers. See why, when thousands of
smokers from coast to coast compared king-size Cavaliers
with the cigarettes they'd been smoking, 8 out of 10 said
Cavaliers are milder:l ~ ~`" ~

6%%53_3
1 MUSIC:
2 SOUND: DOOR OPENS
3 JANE : ( CALLING ) I
4 Irma ,,, ?
where did you put the bobby pins ..:
5 SOUND: FOOTSTEPS
6 JANE : (COMING ON) Irma, didn't you hear me?
7 IRMA OH, I'M SORRY JANE ,,, I'M SO INTERESTED IN THIS BOOK
8 I'M READING.
9 JANE:
10 IRMA :
11 You, reading a book?
JANE, DO YOU KNOW THAT PEOPLE ARE WHAT THEY ARE $
OF Hf'REDITY AND ENVIRONMENT?
SE
12 JANE: Well, that's very interesting.
13 IRMA: YES, I'D FIND IT INTERESTING, TOO, IF I KNEW WHAT THOSE
14 TW'0 WORDS MEAN.
15 JANE: That's simple ... heredity is something that you get
16 from your parents.
~ ~
17 IRMA : 1`Y'0U MEAN LIKE THE TIME I CAUGHT THE MEASLES FROM MY
Ln
~
18 FATHER? v
J
m

IRMA -4-
6/9/53
1 JANE: No Irma ... I'll give you an example .,. Who do you
2 resemble in your family?
3 IRMA: WELL, I THINK I LOOK MORE LIKE MY MOTHER, BUT I MUST
4 HAVE MY FATHER'q HAIR,
5 JANE : Why do you say that?
6 IRMA: WELL, SOMEBODY M T HAVE IT, HC'S BALD. NOW THAT I'VE
GOT THAT STRAIGHT WH.AT'S ENVIRONMENT?
Well environment differs from heredity in that it shows
how you are affected by things around you. Understand?
NATURALLY .,.
All right, give me an example,
EVERY WINTER ON THE FARM IN MINNESOTA I WOULD SIT ALL
13 DAY AND SCRATCH MYSELF,
14 JANE: What kind of environment made you do that?
15 IRMA : LONG WOOLEN UNDEFtWEAR, .
-'°
16 JANE; No, environment is the thing th t shapes you.
~
~
~
17 IRMA : THAT' S JUST WHAT I' M TALKING ABOUT , I WAS IN 'rI~"R.jIBLE ~
18 STiAPE,
GM

% /53-5
I don't mean physically, what I mean is a person's
character is molded by the things that surround him ,.,
for instance if the child is around people who are
affectionate and kind and loving, it will be a happy
child.
THAT' S SO TRUE, JANE ... MY FOLKS WERE LIKE THAT
SWEET, KIND AND THEY MADF ME HAPPY ., OF COURSE ONCE
IN A WHILE IF I DID SOMETHING NAUGHTY MY MOTHER 'WOULD
SLAP ME,
You see - arui that's what you are today, a4lap-happy ;:~
child.
,
f . u4.. ,
A! ea y o
(OFF) Henry Martin, ,
(OFF) Itll teach you, spending $5. on a dress ... what.
14 d o you think I am, a millionaire?
15 MRS. MAR: (OFF) But it's for a formal affair ... Henry Martin,
16 don't you dare come ne.~ me;
17 MR. MAR:. (OFF) Oh no. I'll show you:
18 SOUND : L,QUD U=S 0j,~
GM
j

IRMA -6-
6/9/53
1 JANE: Listen to them ... it's the Martins having a fight again.
2 MRS. MAR: (OFF) Henry, put down that leg of lamb ... that's for
3 tonight's dinner ... Henry ... Henry:
~ SOUND: TH~... RUNNING FOOTSTEPS
_._....~..~ _.
5 IRMA: OH JANE, LET'S GET TAE POLICE.
6 SOUND: FOOTSTEPS GETTING LUUDFR LOUD BANGING ON DOOR.
7 MRS. MAR: (OFF) Let me in, let me in.
8 SOUND : DOOR OPENS
9 JANE: Mrs. Martin: ... look at you ... wktia:~
1.0 ..~M~=:Ws, what happened?
1.1 MRS. MAR: Henry's on the warpath again.
12 JANE:
Irma, quickly, get a piece of steak.
13 IRMA: DON'T YOU THINK WE OUGHT TO HAVE A DRINK BEFORE WE EAT?
14 JANE :
15 IRMA :
16
17 SOUND:
Irma, we're not going to eat .., it's for her eye,
OH ... SIT DOWN MRS. MARTIN, AND DON' T WORRY ,,. WE' LL
LOCK THE DOOR.
4c
18 MRS. MAR: Do you mind if I use your phone?
GM ~'
N
~

6%%53r7Y
2 SOUND: RECEIVER UP, DIALS
3 SOUND: FOOTSTEPS
4 IRMA : ( C OMING ON ) WHAT' S SHE DOING, JANE ?
5 JANE: (SOTTO) I think she's calling the police.
6 MRS. MAR: Hello, Murphyls Department Store? ... This is Mrs. Henry
7 Martin .. I ordered a father's day gift fo.r: my husband,
8 and I went to cance]l it ... Thank u, goodbye.
9 SOUND: RECEIVER DOWN
10 MRS. MAR: What am I going to do, girls?
11 JANE: Now, don't think about it ... just rest.
1.2 SOUND : POUNDING ON THE DOOR
13 IRMA: OH, THAT'S HIM AGAIN.
1.4 MRS. MAR: (CALLS) You come in here and I'll break your head with
15 a chair.
16 WAND: (OFF) Why, what did I do?
~
'
' ''
17 JANE: Oh, it
s Maestro Wanderkin
Ln
~
].8 SOUND : FOOTSTEPS, ~OOR Q~EN_S N
J
m
GM ~
N
(JI

IRMA
4 U T
6/9/53
1 JANE :
2 SOUND:
7
8 WAND:
C ome in.
DOOR CLOSES
What's the excitement? ... Mrs. Martin, look at you ..
is this what Mrs. O'Reilly does when you don't have the
rent?
Please Maestro, it's very serious ... Mr. Martin is on
another rampage.
Oh, I'm sor ... Mrs, Martin is there anything I can do?
9 MRS. MAR: No, he's the cruelest, meanest, most despicable person
that ever lived.
Well, I'l1 call the police, they'11 put him where he
won't hurt anybody.
13 MRS, MAR: No ... please don't ,. I'll miss him,"-,~
You'll miss him?
but I can't help loving
Yes .. I don't know what it is,
that man of mine.
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mynrwA.xJLl6AlYaxtSiML7.Si1! p1LJarYaiW1.getAimgxkWfIiOtivfWKt.
T,:rs. IZartin, N
xvXXhft ,. why don't you go and lie Ln
down in the bedroom.
GM
