RJ Reynolds
Tobacco Control in California Cities. Tobacco Control in California Cities: A Guide for Action.
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Tobacco Control in
California Cities

We thank the following publications for
permission to reproduce or adapt their copy-
righted material: Journal of the American
Medical Association (Appendices 0, R),
Institute for Health Policy Studies, School
of Medicine, University of California,
San Francisco (Appendices L, M, N, P, Q).
Fdited by 7'ed Fourkas
Cover Design by Page Design Inc.
Publication Design by Martinez/Hardy Design
& Communication
December 1992
This guidebook was developed with the
support of the California Department of Health
Services, Tobacco Control Section, under
contract no. 90-10964 using ftuids generated by
the passage of Proposition 99.
© California Department of Health Services

CAN SMOKI NG CONTROL
ORDINANCES SAVE MONEY FOR
BUSINESSES? Yes-whichisonereasonmoreandmore
businesses prohibit smoking. Smoking
damages the health of all employees, smokers and nonsmokers
alike, and increases costs due to cleaning, absenteeism, tardiness,
higher medical expenses and lost productivity. In fiscal year 1991,
the economic cost of smoking to California businesses was $7.6
billion-for smokers alone. The figure is even higher if the impact
on nonsmokers is added in, as detailed in Chapter 5.
H OW DOES TH E
TOBACCO I N DU STRY
FIGHT LOCAL Historically,the
ORDI NANCES? t y ha.~foc~sed
its attention and its campaign funds on
Congress and State Legislatures. But with
the steady increase in local ordinances, atten-
tion is shifting to the community level. The
industry typically works behind the scenes,
organizing and financing local groups to
challenge ordinances. When all else fails, it
turns to the courts. For details, see Chapter 11.
WHY ENACT LOCAL
ORDINANCES TO
CONTROL SMOKING?
WHY NOT STATE OR
FEDERAL LAWS? Cities and
countieshave
taken the foreftont in the battle to reduce
smoking. Smoking is a local health issue, and
local constituents have strong feelings about
it. State and federal lawmakers have not only
been reluctant to adopt anti-smoking mea-
sures, they often seem more interested in
passing laws to preempt stiffer laws in local
jurisdictions. For details, see Chapter 2.
HowmanyCal ifornia cities have passed smok-
ing pollution control measures?
More than halfofCalifornia's 468 cities now
have ordinances on the books which restrict
smoking. The trend is toward measureswhich
totally ban smoking in worksites and public
places. A matrix in Appendix D provides
comprehensive data on how individual cities
in California control smoking.
51423 0250 ,J
i

8. CONSTRUCTING A SMOKING
POLLUTION CONTROL ORDINANCE ....................................................43
Elements of an ordinance
...................................................................................43
9. PUBLIC TESTIMONY AND REFERENDA .................................................47
Council study committees
..................................................................................47
Public hearings
..................................................................................................
47
Controversial issues
............................................................................................ 48
Referenda
....................................................................................................
.....50
10. OTHER WAYS TO REDUCE TOBACCO USE ........................................... 53
California Smoke-Free Cities mini-grants
............................................................53
Long-term commitments
................................................................................... 57
Modest outside funding
..................................................................................... 59
A focus on youth
............................................................................................... 59
City employees
..................................................................................................
60
11. THE TOBACCO INDUSTRYS REACTION ............................................... 61
Industry supported groups
.................................................................................62
Industry activities
..............................................................................................63
Other tactics
....................................................................................................
.63
Common strategies
............................................................................................ 64
12. LEGAL PERSPECTIVES
............................................................................... 65
Constitutional issues
.......................................................................................... 65
Federal legislation
.............................................................................................. 66
California laws
..................................................................................................67
The workplace
..................................................................................................
69
13. FRAMING THE ISSUE
................................................................................71
Presenting the Issue
........................................................................................... 71
Press releases and personal contacts
..................................................................... 73
Press conferences and other approaches
...............................................................73
Gaining access to the media
...............................................................................74
14. MAKING HEALTHIER CHOICES EASIER CHOICES ...............................75
The "health" agenda
..........................................................................................75
Healthy choices
.................................................................................................76
REFERENCES
....................................................................................................
77

HOWARD RICE LIBRARY
SAN FRAnICiqro
JUN 3 0 '993
10 TOBACCO CONTROL
IN CALIFORNIA CITIES:
A GUIDE FORACTION
0
CALIFORNIA HEAITHY CITIES PROJECT
IN PARTNERSHIP WITH
LEAGUE OF CALIFORNIA CITIES
AMERICANS FOR NONSMOKERS' RIGHTS
HEAITH OFFICERS ASSOCIATION OF CALIFORNIA
AND MANAGED BY THE
WESTERN CONSORTIUM FOR PUBLIC HEALTH
Ln
r
~
N
m
N
The Western Consortium for Public Health is a nonprofit corporation sponsored by the Schools of
Public Health and Ln
University Extensions, University of California at Berkeley and University of California at Los
Angeles. The San Diego State
University School of Public Health is an affiliate member.

Chapter One The Health Risk
. Concentrations of environmental
tobacco smoke indoors are in general
directly proportional to the number of
smokers, and inversely proportional to the
ventilation rate. This means that if its
concentration is not to increase, smoke
must be removed by the ventilation system
as fast as it is generated.
In a typical 1,000 square-foot
office occupied by two smokers, a ventila-
tion system has to move more than 4,000
cubic feet of air per minute per smoker to
remove tobacco smoke particles as fast as
they are generated.
The American Society of Heating,
Refrigerating and Air Conditioning
Engineers' Standard for Acceptable Indoor
Air Quality (62-1981) currently recom-
mends 5 cubic feet of outside air per
minute per occupant in buildings where
smoking is prohibited, and 20 cubic feet
per minute in buildings where smoking is
permitted.
Ventilation standards for tobacco
smoke developed by the American Society
of Heating, Refrigerating and Air Condi-
tioning Engineers are not based on health.
They are designed to reduce the offensive
odor of tobacco smoke to an acceptable
level for 80 percent of visitors to a building.
According to the National Re-
search Council, a ventilation rate greater
than 50 cubic feet of outside air per minute
(2.5 times the current standard) is necessary
just to make odor in smoking areas
acceptable to more than 80 percent of adult
smokers and nonsmokers combined. Levels
satisfactory to 80 percent of nonsmokers
have not been defined.
9
The Environmental Protection
Agency and the National Institute on
Occupational Safety and Health have both
recommended that if smoking is permitted,
the smoking area should be enclosed,
separately ventilated and directly exhausted
to the outside.
Scientific evidence suggests that no
reasonable amount of ventilation will
eliminate environmental tobacco smoke
from an enclosed area. At the same time,
the Environmental Protection Agency
recognizes no safe level of exposure to Class
A carcinogens. Environmental tobacco
smoke must be eliminated from enclosed
areas to remove the health risk.

TABLE OF
CONTENTS
Frequently Ask ed Qu estio ns About Smoking Pollution Control ........................... i - ii
INTROI)UCT
Overview ..
California j
Proposition
California S
About the p
Acknowled ION
.........
oins th
99 ...
moke
artner
gemen ......
.......
e He
.......
-Frec
s ......
ts .... ......................................................................................
........................................................................................
althy Cities movement .....................................................
........................................................................................
Cities .............................................................................
.......................................................................................
....................................................................................... ..1
..1
..1
.. 2
..3
.. 3
..4
1. THE
HEA LTH RISK .................................................................................... ..
5
The danger s of en viron mental tobacco smoke
..................................................... .. 5
The facts sp eak fo r the mselves
............................................................................ .. 7
Ventilation is not the a nswer
.............................................................................. ..8
2. TOBACCO CO NTR OL - A LOCAL ISSUE ............................................... 11
Why local
a ction? ....... ...................................................................................
.... 12
Barriers to
s uccess ....... ...................................................................................
.... 13
Preemption of loc al law s
.................................................................................... 14
3. THREE CA SE S TUD IES
............................................................................... 15
I .odi's break throu gh
... ....................................................................................... 15
San Luis Ob ispo's smo ke-free bars
...................................................................... 19
Sacramento phase s in a ban
................................................................................ 21
4. THE WOR KPL ACE
. ..................................................................................... 25
City govern ment as em ployer
............................................................................. 25
Workers' co mpen satio n costs
............................................................................. 26
Trends in th e wor kplac e
..................................................................................... 27
5. IMPACT O N B USIN ESS
.............................................................................. 29
Costs of wo rkplac e smo king
............................................................................... 29
Restaurants: a spe cial c ase
................................................................................... 30
A final
note ........ ........ .............................................................................
.......... 32
6. ACCESS F OR M INO RS
................................................................................ 35
Vending ma chine s
...... ....................................................................................... 36
Licensing m ercha nts
... ....................................................................................... 37
Banning fre e samp les
.. ....................................................................................... 37 Ln
Other
appro aches ....... ................................................................................
....... 37 ~-'
~
7. ADVERTIS ING AND PROMOTION .......................................................... 39 u,
Public trans portat ion
.. ....................................................................................... 40 m
Tobacco bill board s
.....
.......................................................................................
40 ~'
~
~

Chapter Three Three Case Studies
0
had signed both petitions. The signature of
a resident from the unincorporated area was
invalid on the city petition, but acceptable
on the county petition.
On June 2, 1992, the voters of
Sacramento County, by a 56 to 44 margin,
upheld the County's smoking regulation.
The tobacco industry outspent proponents
of the measure by 30 to 1, but did not
overcome the public's growing disdain for
tobacco smoke.
Leadership on the tobacco control
issue came from city council member Lynn
Robie. The political pressure she felt
included a personal element: Robie is an
enthusiastic booster of her local high school
alma mater, and the ordinance would
eliminate smoking at the bingo games from
which school athletic programs received
more than half their revenue.
Following the successful implementa-
tion of its comprehensive and restrictive
smoking ordinance, the city passed an
ordinance banning tobacco vending
machines in the city limits.
The clearest lessons of Sacramento's
story are the importance of attention to the
details of referendum procedures, the
potential rewards of inter-departmental
city-county teamwork and, once again, the
decisive role of a single council member.
Sacramento was also the first to demon-
strate the political usefulness of a phase-in
period, an approach now popular else-
where.
~
~
~
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m
N
J
W
23

T o b a c c o C o n t r o I i n C a I i f o r n i a C i t i e s
recommended at its February 19, 1991
meeting that ETS be identified as a toxic air
contaminant. The Board said the docu-
mented adverse health effects of ETS are
greater than many of the compounds
already identified as toxic air contaminants;
and many substances in environmental
tobacco smoke, such as benzene and vinyl
chloride, are themselves classified as toxic
air contaminants.
The Environmental Protection
Agency (EPA) estimates that about
467,000 tons of tobacco are burned
indoors each year. Over a 16-hour day, the
average smoker smokes about two cigarettes
Environmental tobacco smoke is one
of the most widespread and harmful
indoor air pollutants-and the
state Air Resources Board estimates
Californians spend roughly 86
percent of their time indoors.
per hour, spending about
10 minutes per cigarette.
It takes only a few
smokers to release a
steady stream of environ-
mental tobacco smoke
into the indoor air 40
The first compre-
hensive report on the
health effects of environ-
mental tobacco smoke
was the 1986 Surgeon
General's Report on the
health consequences of
involuntary smoking37
(See Appendix G). It concluded that:
involuntary smoking is a cause of
disease, including lung cancer, in healthy
nonsmokers;
children of parents who smoke,
when compared to the children of non-
smoking parents, have an increased
frequency of respiratory infections, in-
creased respiratory symptoms and reduced
rates of increase in lung function as the
lung matures; and
the simple separation of smokers
and nonsmokers within the same air space
may reduce but not eliminate the exposure
of nonsmokers to environmental tobacco
smoke.
Also in 1986, the National Research
Council reported that nonsmokers who live
with smokers suffer a 30 percent higher
incidence of lung cancer than those living
with nonsmokers.22 Since 1986 the evi-
dence on the harmful effect of environmen-
tal tobacco smoke has continued to mount:
In 1990, the Environmental
Protection Agency recommended that
tobacco smoke be classified as a Class A
carcinogen, joining a list which includes
such substances as benzene and asbestos.41
By 1990, research was also suggest-
ing that nonsmokers who grew up with
parents who smoked have twice the risk of
lung cancer as nonsmokers whose parents
did not."
A 1991 University of California,
San Francisco study concluded that passive
smoking takes 53,000 American lives a year
from heart disease and cancer, making it
the third leading cause of preventable death
in the United States behind active smoking
and alcohol related deaths.14
In the first official government
statement on the dangers of workplace
cigarette smoke, the National Institute for
Occupational Safety and Health concluded
in its June 1991 report that "all available
preventive measures should be used to
minimize occupational exposure."Z' (See
Appendix I.)
According to the EPA's May 1992
draft report, "Respiratory Effects of Passive
Smoking: Lung Cancer and Other Disor-
ders," the following are just some of the
effects of smoking on nonsmokers: 12
51423 0251
6

T o b a c c o C o n t r o I i n C a I i f o r n i a C i t i e s
to quietly pass a tobacco control measure
and as California's first 100 percent smoke-
free restaurant ordinance, it became a
milestone on the road to a smoke-free
California.
City leaders were committed to
increasing public awareness of the hazards
of both smoking and environmental
Lodi's experience signaled an end to
any attempt to quietly pass a
tobacco control measure and as
California's first 100 percent smoke-
free restaurant ordinance, it
became a milestone on the road to a
smoke-free California.
tobacco smoke. In 1992,
the city prepared a grant
application and received a
California Smoke-Free
Cities mini-grant (see
chapter 10 for more
details).
Lodi's example
offers several lessons. One
lesson is familiar to
decision makers: the role
of opportunity in the
development of public
policy. Policy is seldom a
rational conclusion to a
set of events or constitu-
ent pressures, especially in
an area that at least initially is of little local
public interest.
A second lesson is that each city's
tobacco control campaign will reflect its
own particular ideals. In Lodi, the success
of the local smoking ordinance was based
on the popularity of the mayor, the
notoriety of the TUFF leader, the mixing
of tobacco regulation with other local
campaign issues and, perhaps, the limited
appeal of health information.
The emphasis by TUFF on perceived
democratic values is a theme that will be
seen elsewhere. The position that smoking
is an expression of individual rights
guaranteed by the first Amendment is
encouraged by the tobacco industry.
Characterizing smoking as a right and an
expression of freedom of choice, has
popular appeal and superficially seems
consistent with the first Amendment
guarantee to freedom of expression. Legally,
however, smoking is not a first Amendment
issue and a major responsibility of govern-
ment is to protect the public health.
Ironically, the theme of ordinance support-
ers also appealed to democratic values:
home rule and local pride, and the right of
a community to maintain its independence
despite outside influence.
The experience in Lodi suggests that
professional help may be useful if a public
vote becomes necessary. Supporters stress
the importance of that professional assis-
tance. "You need a consultant to get
tobacco control. There will be opposition
from the tobacco industry anywhere. You
must have an organized effort. They do and
they have money." At the same time, the
campaign was costly and some supporters
felt the consultant was an unnecessary
expense.
Since enactment of the ordinance,
enforcement problems have been minimal.
TUFF attributed the failure of a local
restaurant to the smoking ordinance, but
the restaurant owner had in fact filed for
bankruptcy prior to its enactment.
A small coffee shop, Mom's Corner
Kitchen, declared itself a private club for
smokers-but lost its case at both the trial
and the appellate court levels (People of the
State of California v. Judith Ann Smith,
Case No. 50887, San Joaquin County
Superior Court Appellate Department).
Owner Judith Smith refused repeated
informal attempts to comply with the city's
ordinance and was finally cited for failing to
post required "No Smoking" signs. The
case was tried in May 1991 and she was
convicted and fined $100.
The court found that her restaurant
did not meet the qualifications of a private
club, and that simply posting the required
0
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