RJ Reynolds
Annual Report. 1994 (940000) Was the Year When A "New" RJR Nabisco Began to Emerge.
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Annual Report
1994
was
the year when
a
"n ew"
RJR Nabisco
began to
emerge.

Contents
Financial Objectives
and Mission 2
Letter to Shareholders 4
Operations Profiles 10
Nabisco Letter 12
Food Operations Review 16
R.J. Reynolds Letter 20
Tobacco Operations Review 24
Financial Information 28
Operating Companies 72
Board of Directors,
Senior Management,
Investor Information 73
Company
Description
R
I
N
ABISC:O I
RJR Nabisco is a world leader
in consumer packaged goods.
The company's brand names are
synonymous with high quality
and superior value in more than
160 countries and territories.
INABLSCO
Nabisco is a $7.7 billion
multinational food business.
Nabisco's brands include
familiar household favorites
such as Oreo, SnackWell's, Ritz,
Life Savers, and Planters.
Internationally, Nabisco has
strong market positions in
Canada, Latin America and
Spain and a growing presence
in Asia.
R.J. Reynolds Tobacco
Worldwide is a leader in the
growing international tobacco
industry. Three of its brands -
Camel, Winston, Salem - are
among the top-10 best-selling
international brands in the
world. In 1994, total worldwide
tobacco product sales were
$7.7 billion.
Financial Highlights
Net Sates
RJR Nabisco Holdings Corp.
(S in millions)
'92 ! ; '93 '94
~ Food
/ Tobacco
Net Income*
RJR Nabisco Holdings Corp.
($ in millions)
$812
$806
(*exclusive of one-time charges in
1992, 1993 and 1994)
Totat Debt
RJR Nabisco Holdings Corp.
($ in millions)
$29,100
(*at year-end)
Operating Company
Contribution*
RJR Nabisco Holdings Corp.
($ in millions)
$3,522
(*operating income before
amortization of trademarks and
goodwill and exclusive of one-time
charges in 1992, 1993 and 1994)
Cash Net Income*
RJR Nabisco Holdings Corp.
($ in millions)
$1,342
$1,346
(*net income before after-tax
amortization of trademarks and
goodwill and exclusive of one-
time charges in 1992, 1993
and 1994)

Financial Highlights
RJR Nabisco Holdings Corp.
(1 in millions, except per share amounts)
(per share calculations are on a primary basis)
Net Sales
Domestic Tobacco
International Tobacco
Total Tobacco
Domestic Food
International Food
Total Food
1994
$15,366
4,570
3,097
7,667
5,729
1,970
1993 1992
$15,104 $15,734
4,949 6,165
3,130 2,862
8,079 9,027
5,491 5,283
1,534 1,424
7,699 7
025 6
707
,
,
....................................................................................................
....................................................................................................
.................................
Operati.... ng Co.. mpany Contr..ibution.. * 3,244 2,733 3,522
Domestic Tobacco 1,475 1,200 2,112
International Tobacco 755 644 575
Total Tobacco 2,230 1,844 2,687
Domestic Food 969 848 808
International Food -. 187 147 139
Total Food 1,156 995 947
Headquarters (142) (106) (112)
....................................................................................................
....................................................................................................
......................................
Pre-tax restructuring charge _
............
....................................................................................................
....................................................................................................
.................................
730 106
Operating Income 2,550 1,378 2,898
Total Tobacco 1,826 893 2,241
Total Food 931 624 769
.....Headquarters
....................................................................................................
..........................(207..............................
(207) (139) ..............................(112)
Total interest expense 1,046 1,190 1,429
.. . . .
....................................................................................................
....................................................................................................
...........
Income (loss) before extraordinary loss 764 (3) 776
Income (loss) per share before extraordinary loss .41 (.05) .55
. ..............
....................................................................................................
....................................................................................................
...................
After-tax extraordinary loss 245 142 477
....................................................................................................
....................................................................................................
............................... .............
Net income (loss) 519 (145) 299
Net income (loss) per share .25 (.15) .20
. ......... ........... ............................................ ..........................
.............. .............
..........................................................................................
Netincome** 806 464.. 812
Net income per share** .44 .29 .58
....................................................................................................
....................................................................................................
...................................
Cash netincome** 1,346 1,001 1,342
......
....................................................................................................
....................................................................................................
..................................
Total debt 11,149 12,448 14,218
Debt to equity ratio 1.0 to 1 1.4 to 1 1.7 to 1
....................................................................................................
....................................................................................................
..
Preferred stock dividends 131 68.. 31
Average number of common and common
equivalent shares outstanding (in thousands)
Number of employees
Food
Tobacco
1,538,127
70,600
49,400
21,200
1,349,196
66,500
45,000
21,500
*Operating income before amortization of trademarks and goodwill and exclusive of one-time charges,
as applicable
**Exclusive of one-time charges: extraordinary losses and restructuring charges in 1994, 1993 and
1992 and a gain on the sale of a business in 1992
RJR Nabisco Holdings Corp. is the parent company of RJR Nabisco, Inc., an international
consumer products company with subsidiaries engaged in the domestic and international
tobacco businesses and an 80.5 percent ownership position in the Nabisco Holdings Corp. food
business. Prior to the January 1995 initial public offering of 19.5 percent of Nabisco stock,
Nabisco was a wholly owned subsidiary of RJR Nabisco, Inc. The financial results and positions
of the tobacco subsidiaries and the Nabisco food business are consolidated in this report. For
improved readability of the annual report, these operating companies are sometimes referred to
as businesses of RJR Nabisco Holdings Corp. or RJR Nabisco, Inc.
1,363,549
63,000
44,300
18,700
r

Financial Objectives
In last year's annual report, RJR Nabisco defined financial objectives that, over time, should allow
us to deliver the
earnings necessary to create market recognition for our company's performance and help us fulfill
our mission of
shareholder enrichment through increased shareholder value.
As we explained last year, cash net income is the foundation of our financial objectives. Cash net
income simply
adds back to reported earnings the non-cash charges the company records for after-tax amortization
of trademarks and
goodwill. In other words, it is the cash in excess of the businesses' normal capital expenditures,
available to build
shareholder wealth.
Cash net income clearly shows that the resources available to invest in growth opportunities are
greater than one
would assume by looking only at the reported numbers. For example, exclusive of one-time charges in
1994, reported
net income of $806 million really equals less than two-thirds of actual cash net income: $1.35
billion.
Our 1994 performance met our initial financial objectives as described in last year's annual report.
Given several
significant transactions at our company since then - additional debt paydown, partial initial public
offering of Nabisco
stock, initiation of a cash dividend on common shares - we've adjusted two of our original financial
objectives to
accommodate these important steps. Both adjustments - which set more conservative objectives for
debt levels and
interest coverage - reflect RJR Nabisco's strengthened balance sheet.
Our goal of a 20 percent average cash return on equity remains the same, as does our goal of 15
percent
trendline growth for cash net income.
1. Cash Return on Equity
Objective: RJR Nabisco's objective is to achieve a total of 20 percent or better
after-tax cash return on year-beginning common shareholders' equity.
Formula: cash net income (less certain preferred stock dividends)
(year-beginning) common shareholders' equity
All capital investment decisions - new businesses, plants, equipment, etc.
- will be evaluated in terms of the potential cash return on equity (ROE) to the
individual operating company and in comparison to potential returns from other
RJR Nabisco businesses.
Given the substantial cash flow of the company, reinvestment at the targeted
return should have a substantial impact on profit growth and future dividends.
Assuming we meet our ROE goal over time, the impact on our company would be
substantial.
2. Trendline Cash Net Income
Objective: RJR Nabisco's objective for trendline cash earnings: growth in excess of
15 percent annually.
Formula: (cash earnings percentage growth forX years)
X
The company's trendline cash net income growth is a critical measurement of
profit momentum, and consequently share price appreciation, over time. The
company's share price should appreciate substantially over an extended period as
the company achieves its cash return-on-equity objective and attains a superior
trendline for growth. Attaining this performance standard would double our cash
earnings in five years.
Cash ROE*
RJR Nabisco Holdings Corp.
(*before one-time charges)
..........
15.8%
20% Objective
'93 '94 '95 '96 '97 '98
Trendline Cash Net Income*
RJR Nabisco Holdings Corp.
(*before one-time charges)
(S in billions)
$1.35
,,.
$1.00 ,,~,*15% Trendline Objective
'93 '94 '95 '96 '97 '98
2

RJR Nabisco's mission is to increase the wealth of all its
shareholders through stock price appreciation, dividend
payments or a combination of the two.
3. Capitalization Ratio
Objec'tive: RJR Nabisco's objective is to reach and maintain a capitalization ratio
of 35 percent debt.
Formula: long-term debt
total capital
Long-term debt, including current maturities, is defined as debt that bears
interest on an ongoing basis. Total capital includes long-term debt, deferred
taxes, other long-term liabilities, and preferred and common equity. We have
exceeded our former standard and at year-end we were at 39.2 percent. Our
objective is to reach our new standard in 1995 while we continue to reinvest free
cash flow at our return objectives.
4. Coverage Ratio
Objective: The company's interest coverage objective is to produce cash flow from
operations that is at least 3.5 times cash interest and preferred dividends.
Formula: operating company contribution + depreciation
cash interest expense + preferred dividends
The coverage ratio measures the company's ability to service its annual
interest payments and preferred stock dividend payments. Operating company
contribution is defined as operating income plus amortization of trademarks and
goodwill (exclusive of net charges).
We believe a 35 percent capitalization ratio and a minimum 3.5 times
coverage ratio are appropriate targets that balance the need to access capital
markets at appropriate rates and the need to invest excess cash to grow our
business.
5. Annual Dividend Policy
Objective: RJR Nabisco's objective (beginning in 1995) is to distribute 35 to 45
percent of tobacco-generated cash net income to shareholders in the form of a
regular quarterly common stock dividend.
Formula: 35% to 45% tobacco cash earnings
primary common shares outstanding
Our focus on shareholder returns includes providing shareholders with an
ongoing, tangible benefit: a common dividend. We expect to grow our dividend
as we grow our earnings.
3
Capitalization Ratio
RJR Nabisco Holdings Corp.
44.5%
...
'93 '94 '95 '96 '97 '98
Coverage Ratio
RJR Nabisco Holdings Corp.
.............................................
2.8x 2.8x 3.5x Objective
'93 '94 '95 '96 '97 '98

"I am pleased to report that a new company is emerging....The leveraged
buyout era at RJR Nabisco is over."
Dear FeLLow
Shareholders:
RN~BISCO
Charles M. Harper
Chairman and
ChiefE,recutive OJJicer
RJR Nabisco
Last year we took a number of steps toward enriching our
shareholders with the objective of growing earnings,
strengthening our balance sheet and positioning our businesses to be
better recognized for their operating potential by the financial markets.
I am pleased to report that a new company is emerging from this activity.
The leveraged buyout era at RJR Nabisco is over.
Strong Earnings Growth
In last year's report, we expressed our commitment to achieving long-
term earnings growth at RJR Nabisco. We made significant progress on
that commitment. Before one-time charges, our cash net income rose
34 percent to $1.35 billion from $1 billion in 1993. Cash net income is a
very important measure for our company. It is the company's net cash
earnings after providing for taxes, depreciation and financing charges. The
depreciation charges we take should cover the cash needed to fund
normal maintenance, modernization and growth capital requirements in
the company. In short, cash net income simply adds back to reported
earnings the non-cash charges the company records for after-tax
amortization of trademarks and goodwill.
4

"These results represent a good operating performance by our companies
and a solid rebound in profitability in the domestic tobacco business."
Before one-time charges, our reported net income rose by 74 percent
to $806 million, and fully diluted earnings per share rose 38 percent to
$.44. These results represent a good operating performance by our
companies and a solid rebound in profitability in the domestic tobacco
business. You'll hear more about how we delivered these results from
John Greeniaus and Jim Johnston later in this report.
A "New" RJR Nabisco
We made significant progress during the year, strengthening the
company's balance sheet. We now have a launching pad for a new
RJR Nabisco, one with a manageable debt level, powerful consumer
franchises and the talent and resources needed to focus exclusively on
shareholder enrichment. -
There are four cornerstones supporting the new RJR Nabisco: our
financial flexibility, the public valuation of the Nabisco food business,
the breadth and diversity of our shareholder base, and the political
environment:
1. Financial Flexibility: Over the past two years, we've raised more than
$4 billion in equity and reduced debt by a similar amount. This financing
activity has placed RJR Nabisco on a solid footing. Most important, our
new balance sheet has given us considerable flexibility to serve
shareholders.
2. A Market Value for Nabisco: For some time, we've been concerned
that the markets are not property rewarding RJR Nabisco for the
performance of its food business. In January 1995, we completed an
effort to address this problem. Nabisco Holdings Corp. sold 19.5 percent
of its common stock to the public. Nabisco's shares were sold at a
multiple that placed it, rightfully, among the elite companies in the food
industry. The stock offering should encourage the financial markets to
recognize the value of the food business in each common share of
RJR Nabisco, since RJR Nabisco owns 80.5 percent of Nabisco's stock.
Operating Company
Contribution*
as a Percentage of
Net Sales
RJR Nabisco Holdings Corp.
($ in millions)
-
~
'92 '93 _'94
(*operating income before
amortization of trademarks and
goodwill and exclusive of one-time
charges in 1992, 1993 and 1994)
~ Net Sales
~ Operating Company Contribution
5

"We now have a launching pad for a new RJR Nabisco..."
3. Diversity of Share Ownership: In December, Kohlberg Kravis Roberts
& Co. acquired control of Borden, Inc., using a large portion of their
RJR Nabisco shares to pay for the company. In the process, they also
helped diversify RJR Nabisco's shareholder base. Upon completion of the
transaction and Borden's disposition of RJR Nabisco shares held in its
treasury, KKR will own only about 8 percent of RJR Nabisco, versus
46 percent at year-end 1993.
4. The Political Climate: Without question, the political environment in
1994 presented the greatest challenge for our domestic tobacco company.
I characterized some of these matters as short-term obstacles in last
year's report. Importantly, public-opinion polls have supported that view:
some 80 percent of Americans oppose smoking bans and additional
regulations. Our future is tied to how well we manage a policy
environment that at times has been hostile to tobacco.
We have made real progress in the past 15 months building a new
RJR Nabisco on these cornerstones. Consider the following results:
RJR Nabisco has an investment-grade balance sheet. If we were to took
at it for a moment on a"stand-alone" basis - with a separate Nabisco
having its own separate debt of about $4 billion - RJR Nabisco would
be left with only $5.3 billion of debt, and about $8 billion of equity. On
a stand-alone basis, our capitalization ratio of 29 percent would leave
our company conservatively leveraged relative to many peer companies
in the packaged-goods industry.
The 213 million Nabisco shares owned by our company give us a food
asset currently valued by the public markets at more than $5.5 billion.
That would mean the value of our Nabisco stock could potentially
exceed RJR Nabisco's "stand-alone" debt.
We declared our first quarterly cash dividend of $.075 per share to be
paid on April 1, 1995 to shareholders of record on March 10, 1995. At
RJR Nabisco's current stock price, that translates to an annual dividend
yield of about 5 percent. The dividend payout also equals about
40 percent of the tobacco businesses' cash earnings.
6

":..our business fundamentals are strong, our cash flow is substantial and our
outlook is bright...many value investors witl find (RJR Nabisco) appealing..."
Although we currently are not committed to pursuing a tax-free
distribution of stock in Nabisco Holdings to RJR Nabisco's shareholders,
we have structured the Nabisco IPO to preserve the option of a tax-free
distribution at some later date, should we choose to do so.
The RJR Nabisco shares that were owned by KKR and distributed by
them to Borden and its shareholders represent an increase of more than
50 percent in the number of our common shares trading in the public Business Investment
market. That additional trading volume may put pressure on our stock
price for several months until the shares find a home with long-term
investors. However, this change will reduce uncertainty in the markets
about KKR's future portfolio decisions, and the market should reward
our stock over time for being owned by a--more diverse group of
investors.
The policy environment for tobacco has improved. The political debate
got far outside the mainstream in 1994, but by election day, there was
little doubt that the public's concerns about how far government should
reach into their personal lives spilled over into the voting booth. We
don't expect a free ride in the new Congress, but we do expect to be
able to engage in reasonable debate on things tike consumer choice,
personal privacy and federal excise taxes.
The company has indicated that, under normal circumstances, the
company does not plan to issue additional equity securities for
purposes of balance sheet improvement.
Finally, at our annual meeting this year, we will ask shareholders to
approve a one-for-five reverse split of RJR Nabisco common stock. If
approved, this would result in a share price, dividend and earnings per
share that are five times higher with, of course, one-fifth the number of
shares outstanding.
Turning Our Sights to the Future
We believe the case for RJR Nabisco common stock is compelling. The
reasons are simple: our business fundamentals are strong, our cash flow
RJR Nabisco Holdings Corp.
(S in millions)
IM
M
$1,391
IM
M
$192; , $199 $211;
'92 _ ~..L:93 . _'94 ~
/ Acquisitions
~ Capital Expenditures
/ Research and Development
7

"Every employee who helped us succeed over the past five years deserves
the company's gratitude - and has it."
Operating Income*
RJR Nabisco Holdings Corp.
(S in millions)
$2,906
('before one-time charges)
is substantial and our outlook is bright. In short, we're the type of
company that many value investors will find appealing as we demonstrate
that we can deliver our financial objectives over time. Our job now is to
turn our sights to the company's future.
By the end of 1994, with most of the financing activity behind us and
an expectation for a reduced level of activity in the future, we concluded
that we should reduce the size of our headquarters staff by half. This
wasn't an easy decision, but it was the right one. Every employee who
helped us succeed over the past five years deserves the company's
gratitude - and has it.
Management Changes
Larry Ricciardi, our president and general counsel and a director of the
company, and Gene Croisant, executive vice president of human resources
and administration, retired from the company in March 1995. Larry, Gene
and a number of other executives came to RJR Nabisco after its leveraged
buyout in 1989. They faced an enormous challenge getting the company
into shape. We owe them our thanks for bringing the company to where it
is today financially.
We're fortunate to add three new members to our senior management
team: Steve Goldstone, a partner at the law firm Davis Polk & Wardwell,
joined the company in March 1995, as general counsel; Jo-Ann Ford, vice
president, assistant general counsel and corporate secretary, assumed
added responsibility as senior vice president, law; and Jerry Angowitz,
vice president, human resources, became senior vice president, human
resources and administration.
John Clendenin, chairman and chief executive officer of BellSouth,
and Julius Chambers, chancellor of North Carolina Central University,
joined our board of directors in 1994. Both men bring impressive
experience to our company and we are fortunate to have them.
Jamie Greene, Paul Raether and Mike Tokarz are not standing for
reelection this year, reflecting KKR's declining ownership. We believe the
shareholders will be well represented this year by a diverse, 12-member
board as we go about our job of building value for shareholders in the
years ahead.
