Tobacco Documents Online

BLUE SLIPS & SECONDHAND SMOKE (1) WHAT IS THE MOST IMPORTANT STRATEGY WE COULD TAKE ? (2) G IVE TWO MORE STRATEG I ES OF MAJOR IMPORTANCE. (3) WHAT ARE THE PRIMARY AND SECONDARY MESSAGES WE WANT TO DELIVER ? (4) WHAT IS THE BEST VEHICLE FOR THESE M ESSAG ES ? (5) WHO/WHAT IS THE MESSENGER ? (6) LIST SOME THINGS WE SHOULD STOP DOING.

WHAT IS THE MOST IMPOIZTANT STRATEGY WE COULD TAKE? • Develop science • Examine EMF, radon, etc. as agents and compare risks • We must incite smokers to rebel and spread that rebellion to nonsmokers now! Must be repetitious and persistent. All media, all intellectual levels. What do we have to lose? • We need to put the risks into perspective with other risks - in layman's terms. Zero risk is impossible. • Supply information regarding construction of smoking areas which meet regulations. • Place articles in magazines, newspapers, explaining what the government is trying to do to the tobacco industry and why it is not favorable. • Use advertising and other communication techniques to: a. Put risk in perspective b. Increase awareness awareness of extreme nature of anti-smokers • Find engineering solutions! Filters, etc.

STRATEGIES (Continued) • Attack with or without full facts • Ask what will be next • Establish level of acceptability • Point out "victimhood" of smokers. - outside in wind and cold - as pariahs • Focus on other things that would be banned if ETS is banned. Broaden the issue to perfume, carpet emissions. FREEDOM for minority groups to engage in beneficial activity. • Life.is a risk. The role of society leaders is to determine acceptable and minimal risk. SHS is minimal. • Get all the science out in the open, in the form of serious debates. • Grassroots "common man" effort to find one or a number of individuals with a natural TV media person to come out and put all of the EPA documents and attacks in perspective. • Show that claims about ETS are not supported by data. • Explain how ETS is part of prohibition effort. • Show how many other unregulated things are worse than ETS. 2

GIVE TWO MORE STRATEGIES OF MAJOR IMPORTANCE • Attempt to remove smoking restrictions in restaurants and taverns. • Work toward desegregation of smoking/no-smoking restaurants, etc. • Press more into the general public, with examples that they can understand. • Pressure other industries that have products that are simpler but are not being hassled. - • Organize again by grassroots efforts, not tied to the evil tobacco empire, to boycott restaurants, bars if and when the ban goes into effect. This will put restaurants and other owners on our side in fighting the ban. • Develop our integrity 435,000 people did not die Nicotine not addictive • Develop idea of negligible risk • Grassroots pressure on OSHA • Legislative initiatives to regulate other risk factors. 9 What are other annoyances that could be banned?

GIVE TWO MORE STRATEGIES OF MAJOR IMPORTANCE ((:ontinued) • Show flimsiness of "plausibility technique" (where amount ignored). • Show that OSHA report relies on faulty EPA report. • Show range of uncertainty around EPA, OSHA estimates. • Tolerance of people's activities. People smoke for benefits, nonsmokers should tolerate minor annoyance. • Establish level of acceptability. • Incite smoker rebellion. • Be careful about "threshold" argument. • Be able to address "risks" of ETS components (e.g. nitrosamines). • Get OSHA to regulate by mere separation. • Stimulate smokers to scream blood;y murder. • Need to define exposure to ETS in terms that people understand. • Cigarette equivalents • No health risks quantifiable. • Country founded on concepts of individual freedoms and property rights. SHS within rights. 4

WHAT ARE THE PRIMARY AND SECONDARY MESSAGES WE WANT TO DELIVER? • Smoking bans are unfair because science does not call for them. Separation is sufficient and fairer. • Risk is relative • ETS is not that bad. • ETS * mainstream smoke • Primar - Very low risk to nonsmoker associated with activity of benefit to smokers. Secon - Politically correct science is bad public policy. • It's all in the dose. It's not based on facts. The government is manipulating the public. Be fair. If they can do this to us, they can do it to you. (Coffee, chocolate, alcohol industries). • Loss of a personal freedom; what's next. • Smoking is an ancient pleasure, don't let Big Brother take away. • Health care issue not real risk issue:. • Primary - You could be next. (your lifestyle, choices) Secondarv - America is not the "home of the safe". Liberty/freedom/diversity still matter. Freedom implies risk. 5

WHAT ARE THE PRIMARY AND SECONDARY MESSAGES WE WANT TO DELIVER? (Continued) • We need a message to take to the people. ETS is a trivial matter when it comes to the nation's health. • Pursuit of happiness. • Declaration of Independence • OSHA IAQ regulation is sufficient - i.e:, total smoking bans are not necessary. • Big Brother will be after you next. • SHS risks same as (fill in the blank) and are minimal and acceptable. • Over-regulation is silly. Will cost Jobs and is unwarranted. • If OSHA & EPA were to apply their approach to all products or substances, we would only be allowed to have water and air. • Politics not science • They lie - we don't • ETS: It's insignificant • ETS no worse than other common exposures • If this goes, what's next? • The furor over ETS is a result of the anti-smoking industry activists who have taken it upon themselves to control our lives. Unfortunately it will not stop there - alcohol is next maybe - or any other activity that those in control do not like. ~ ~ N m P 01 6 ~ _j

WHAT IS THE BEST VEIHCLE FOR THESE MESSAGES? • TV - infomercials • Print Media - full page ads - show hoow ridiculous. • RJR spokesperson Combine science, personalities • Scientific editorials • Smokers - our product wraps, pack: print, etc. Nonsmokers - print is harder to distort • Popular culture such as a. country songs bs jokes • a. TAC c. Magazines e. :Mailers b. Papers d. Billboards f. :Phone calls • Debates on TV/video g. Journals • Debates • Bestselling book on neo-prohibitionists and "politically correct" science. • Barrage of media sustained for 1 year • USA Today full page ads • Coggins, others on Nightline and any other show we can get them on. • Have well-prepared technical peopl.e at Federal hearing.

WHAT IS THE BEST VEIFIICLE FOR THESE MESSAGES? (Continued) • Find one well-known TV journalist who is willing to take the heat, stand up and do a real investigation on the EPA document and the railroad job that is being carried out. • Trade journals, pubs For example - smoking area design in HVAC engineering journal. • Mass media/more than sound bites • Cartoons • Paid ads - Newspaper - Fourth - Magazines - Third - Radio - Second - TV - Most important • Public debates • Grassroots 8

WHO/WHAT IS THE MESSENGER? • "TV - Movie" personality • Rush Limbaugh and other radio talk show hosts • Combination of public policy & science authorities • The average smoker; a tobacco fanner • Everyone! ! The more voices we have the more ears we will reach • Morley Safer (60 Minutes) if he still smokes - or better yet Charles Kuralt - everyone likes him & he does smoke and he is a N. C. native. • Brennan Dawson (she did a good job on Crossfire). • Suber (succinct, terse) • Identify RJR spokesperson • Combine science/personality • Go on a road show • RJR - scientist/personality family value • Computer network • Smokers Actors Employees Experts • Coggins, Simmons, Carr Smith, Mark Utell 9