Tobacco Documents Online

PROJECT XB Objective Phase 1: Develop good tasting, satisfying ULT product at 5. mg. 'tar' with lowered T/N ratio by 2Q 91. Phase 2: Develop good tasting, satisfying ULT product at 1-2 mg. 'tar' with lowered T/N ratio utilizing significant technological breakthroughs by 3Q 92.

PROJECT XB Product Development - Phase 2 Technologies to provide desired improvements: G7-12 CA Web STT G7HN Cast Sheet

PROJECT XB Product Development - Phase 2 G7-12 Description: Reconstituted sheet made from tobacco, CaCO3, and binder. Because CaCO3 doesn't contribute to smoke production, this sheet could provide an alternate approach to MS 'tar' reduction. Potential Benefits: Predicted Values: % G7-12 % Ventilation Tar, mg. 0 0 10.0 0 50 5.0 50 35 5.0 100 0 5.0 • Qualitative evaluation of 100% G7-12 prototypes among ULT smokers indicated.that the G7-12 prototypes had improved draw characteristics vs. VUL.

PROJECT XB Product Development - Phase 2 G7-12 Action Steps: • Six Part Test - evaluation of G7 process and CaCO3 on taste. • Filling Capacity Improvements: - Puffing G7-12 sheet - Inorganic fillers - Alternate sheet formulations • Evaluation of Blend Inclusion Methods: - Replacement of G7 -----> G7-12 - Replacement of G13 ----- > puffed G7-12

PRO.TECT XB Product Development - Phase 2 Cast Sheet - XB Description: A sheet made (on steel belt) from dust, CaCO3, and binder (Calgon). Because CaCO3 doesn't contribute to smoke production, this sheet could provide an alternate approach to MS 'tar' reduction. Potential Benefits: • Reduction in ventilation level (via cast sheet inclusion) would provide improved draw characteristics and possibly better taste (less "diluted"). • Flexibility of cast sheet process enables inclusion of CaCO3 in sheet at higher levels (G7-12 = 40% Max.). Action Stebs: • Consumer test mailout 11/90; compare taste performance of cast and G7-12 sheets. 0 Evaluation of high CaCO3 content sheets.

PROJECT XB Product Development - Phase 2 G7 HN Description: Reconstituted sheet fortified with KDN extracts. Potential Benefits: • Increased nicotine yields (-.6 - .8 mg.) from tobacco extracts. • Possible enhancement of tobacco taste from tobacco extracts. Action Ste~s: • Apply learning from Phase I work. • Explore potential for utilizing TBF and sugar reaction products to enhance taste.

PROJECT XB Product Development - Phase 2 A Web Description: Non-conventional filter material which uses cellulose acetate in web form rather than as a tow band, providing high efficiency filtration and allowing a reduction in amount of air dilution required to achieve ultra low tar. Potential Benefits: Predicted Values: WLT WULT CA Web Tar 10.0 5.3 5.3 HOD 124 121 130 % Dil. 23 47 23

PROJECT XB Product Development - Phase 2 CA Web Action Steps: • Produce prototypes using CA Web. 10/90 • Compare analytical values. 10/90 • Conduct pre-placement focus groups. 11/90

PROJECT XB Product Development - Phase 2 STT Description: Non-conventional filter material which uses a water soluble tobacco extract coated on a hydrophobic substrate material (polypropylene - K/C, polyester - Eastman). When used -as a segment of the filter, tobacco taste can be modified/enhanced. Potential Benefits: Consumer Testing: • PGT testing of FFLT products indicated that STT products were parity to Marlboro and Marlboro Lt. on acceptance with ideal ratings on tobacco taste. • CLT testing of ULT products indicated that STT products were parity to Marlboro ULT on acceptance with attribute advantages on tobacco taste, harshness, strength and smoothness. • Qualitative evaluation of NOW STT products was positive (unanimous preference over NOW) among competitive smokers. Internal SED testing indicated no difference.

PRO.TECT XB Product Develonment - Phase 2 STT Capabilitv: • In-house extraction capability exists. 1000 lbs. of SDE/day using Star Warehouse equipment feasible. • Polyester and propylene substrate materials currently under exploration. Manufacturability, sensory characteristics, analytical performance and toxicological properties being evaluated with decisions by 1/91. • Coating and slitting capabilities exist at 641-1. Combining capability expanding.