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RJ Reynolds

Tar and Nicotine Content for RJR Brands.

Date: 07 Nov 1989
Length: 5 pages
507498266-507498270
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Date Loaded
27 Feb 1998
Type
GRAPHICS
REPORT
Copied
Smith, S.
I Csn
I Rsf
I Htp
Rucker, T.J.
Fcb
Leber Katz
Long Haymes
Parker, B.
Young & Rubicam
Demarest, D.
Guthrie & Assoc
Guthrie, D.
Trone Advertising
White, D.
Russell, A.G.
Myers, N.
Promotional Mkt
Coyne Group
Coyne, P.
Bravo Group
Exposito, D.
Mccann Erickson
Wills, C.
Gue, L.D.
Vanevery, P.
Rjr Intl
Marketing Development
Media Miller, T.E.
Neal, R.E.
Stone, C.A.
Promotion
Pierre, J.
Public Relations
Spach, J.
Purchasing
Lacy, E.H.
Upchurch, W.H.
Quality Assurance
Mabe, J.W.
Sales
Olenick, J.M.
Characteristic
Marginalia
Site
Asst Marketing Mgr
Marketing
Brand Business Unit
Rhodes Es
Box
Rjr3594
Request
Minnesota
1rfp5
Brand
Now Menthol 100
Chelsea
Century
Magna
Now
Ritz
Vantage
Camel
Doral
More
Salem
Winston
Camel Lights Box 80
Camel Lights 85
Camel Lights 100
Camel 85
Camel Box 80
Camel 100
Camel Non Filter 70
Century Lights 85
Century Lights 100 Menthol
Century Lights 100
Century 85
Century 100
Doral Ultra Lights 85
Doral Ultra Lights 100
Doral 85
Doral Menthol 85
Doral 100
Doral Menthol 100
Doral Full Flavor Menthol 85
Doral Full Flavor Menthol 100
Doral Full Flavor 85
Doral Full Flavor 100
Magna 85
Magna Box 80
Magna Lites 85
Magna Lites Box 80
More Lights Box 100
More Lights Menthol Box 100
More Lights 120
More Lights Menthol 120
More White Lights 120
More White Lights Menthol 120
More 120
More Menthol 120
Now Box 80
Now Box 100
Now 85
Now 100
Now Menthol 85
Ritz Box 100
Ritz Menthol Box 100
Salem Ultra Lights Menthol 85
Salem Ultra Lights Menthol 100
Salem Slim Lights Menthol Box 100
Salem Lights Menthol 100
Salem Lights Menthol 85
Salem Lights Menthol Box 100
Salem Menthol 85
Salem Menthol 100
Vantage Ultra Lights 85
Vantage Ultra Lights 100
Vantage Menthol 100
Vantage 85
Vantage 100
Vantage Excel
Vantage Menthol 85
Winston Ultra Lights 85
Winston Ultra Lights 100
Winston Lights Box 80
Winston Lights Box 100
Winston Lights 85
Winston Lights 100
Winston 85
Winston 100
Winston Box 80
Generic Brands
UCSF Legacy ID
yrm24d00

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Page 1: yrm24d00
C November 7, 1989 TO: Distribution FROM: Thomas J. Rucker, Esq. RE: Tar and Nicotine Numbers The attached T&N numbers reflect the following changes: NOW Soft Pack 100's Menthol has been changed from 3 mg. tar and 0.3 mg. nicotine to 2 mg. tar and 0.2 mg. nicotine. ~hst Thomas J. Rucker TJR:bhm Attachments ?'atex- 4614017 Panafax: :919! 74'•-'°:8
Page 2: yrm24d00
November 7, 1989 Page 5 of 5 BRAND STYLE DESCRIPTION ~$$ NICOTINE WINSTON ULTRA LIGHTS 5 0.4 ULTRA LIGHTS 100's 5 0.4 LIGHTS BOX 10 0.6 LIGHTS BOX 100's 10 0.7 LIGHTS 10 0.7 LIGHTS 100's 11 0.8 BOX 16 1.0 KING 17 1.1 100's 17 1.1 ----------------------------------------------------------------- BEST VALUE ULTRA LIGHTS 100's 5 0.5 LIGHTS 85 10 0.7 MENTHOL LIGHTS 100's 10 0.8 MENTHOL LIGHTS 85 11 0.8 LIGHTS 100's 11 0.9 FULL FLAVOR 85 15 1.1 FULL FLAVOR 100's 15. 1.1 ----------------------------------------------------------------- COST CUTTER ULTRA LIGHTS 100'S 5 0.5 LIGHTS 85 10 0.7 MENTHOL LIGHTS 100's 10 0.8 MENTHOL LIGHTS 85 11 0.8 LIGHTS 100's 11 " 0.9 FULL FLAVOR 85 15 1.1 FULL FLAVOR 100's 15 1.1 -----------------------------------------------------------------
Page 3: yrm24d00
November 7, 1989 Page 2 of 5 TO: Distribution Please distribute copies in your area as appropriate. FCB/Leber-Katz Partners S. Searle Graphic Creative Services Charles Wills Long, Haymes & Carr, Inc. B. Parker Young & Rubicam D. Demarest Guthrie & Associates D. Guthrie Trone Advertising Don White The Russell Agency Neil Myers Promotional Mkt., Inc. A. Swift The Coyne Group Pat Coyne Bravo Group Daisey Exposito McCann Direct Carol Price Brand Management: CHELSEA CAMEL CENTURY DORAL MAGNA MORE NOW SALEM RITZ WINSTON VANTAGE New Brands Savings Brands Hawaii L. D. Gue International Peter Van Every Marketing Development T. E. Miller Media R. E. Neal Promotion C. A. Stone Promotional Prod. Group J. Pierre Public Relations Jo Spach Purchasing E. H. Lacy W. H. Upchurch Quality Assurance J. Wayne Mabe sales J. 'M. Olenick
Page 4: yrm24d00
November 7, 1989 Page 4 of 5 BRAND STYLE DESCRIPTION '~ NICOTINE MORE LIGHTS 100's FILTER 9 0.7 LIGHTS 100's MENTHOL 9 0.7 LIGHTS 120's FILTER 12 0.9 LIGHTS 120's MENTHOL 12 0.9 WHITE LIGHTS FILTER 120's 12 1.0 WHITE LIGHTS MENTHOL 120's 12 1.0 FILTER 17 1.2 MENTHOL 17 1.3 ----------------------------------------------------------------- NOW BOX <0.5 <0.05 BOX 100's <0.5 <0.05 SOFT PACK FILTER . 1 0.1 SOFT PACK MENTHOL 1 0.1 SOFT PACK 100's FILTER 2 0.2 SOFT PACK 100's MENTHOL 2 0.2 ----------------------------------------------------------------- RITZ FILTER 10 0.8 MENTHOL 11 0.8 ----------------------------------------------------------------- SALEM ULTRA LIGHTS 5 0.4 ULTRA LIGHTS 100's 5 0.4 SLIM LIGHTS 100's 9 0.7 LIGHTS 100's 9 0.7 LIGHTS 10 0.7 LIGHTS 100's CUSTOM CASE 11 0.8 100's 17 1.1 KING 17 1.2 ----------------------------------------------------------------- VANTAGE ULTRA LIGHTS 5 0.4 ULTRA LIGHTS 100's 5 0.5 MENTHOL 100's 8 0.6 FILTER 9 0.6 FILTER 100's 9 0.6 EXCEL 100's 9 0.8 MENTHOL 10 0.7 -----------------------------------------------------------------
Page 5: yrm24d00
November 7, 1989 Page 3 of 5 TAR AND NICOTINE CONTENT FOR RJR BRANDS BRAND STYLE DESCRIPTION ~8$ NICOTINE CAMEL LIGHTS HARD PACK 10 0.6 LIGHTS 11 0.7 LIGHTS 100's 11 0.8 FILTERS 15 1.0 FILTERS HARD PACK 16 1.0 FILTERS 100's 17 1.1 REGULAR 22 1.4 ----------------------------------------------------------------- CENTURY LIGHTS 9 0.7 MENTHOL LIGHTS 100's 12 0.8 LIGHTS 100's 12 0.9 FILTER 16 1.1 FILTER 100's 16 1.1 ----------------------------------------------------------------- DORAL ULTRA LIGHTS 85 5 0.4 ULTRA LIGHTS 100's 7 0.5 LIGHTS 10 0.7 LIGHTS MENTHOL 10 0.7 LIGHTS 100's 11 0.8 LIGHTS MENTHOL 100's 11 0.8 FULL FLAVOR MENTHOL ' 15 1.1 FULL FLAVOR MENTHOL 100's 15 1.1 FULL FLAVOR 16 1.1 FULL FLAVOR 100's 16 1.1 ----------------------------------------------------------------- MAGNA LITES 9 0.6 LITES BOX 9 0.6 FILTER 14 ,~ 0.9 BOX 14 S 0.9 ~ ----------------------------------------------------=------------

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