RJ Reynolds
Proceedings From Delta Session #11.
Fields
- Date Loaded
- 27 Feb 1998
- Type
- REPORT
- Named Person
- List, O.F. Participants
- Site
- Verner Kl
- Sr Brand Mgr
- Marketing
- Brand Management
- Sr Brand Mgr
- Box
- Rjrc2713
- Request
- Minnesota
- 1rfp93
- Brand
- Marlboro
- Benson & Hedges
- UCSF Legacy ID
- uuu44d00
Document Images
Page --2--
"Two Amer.ican Classics"
Focuses on classic and classic
cigarettes (as depicted by packaging).
"Back To The Future"
Package intensive concept depicting package in
various authentic situations.
