Tobacco Documents Online

L Batsy Artnese susa.n. Ku13.in HILL ANoKNOW~.'~3N Hill and KnawEtan, fna InterneiionaE Pub!!a Relations Ownse! 420 t.sxin#tan A4enue New 1rosk, Now \brk 104tT 212 $97-5Btm Sa3.Ipark budget range for ne+r proctuct 3armah Segtember 18, 1987 - Bob I3iS.artsckt.nmid_er, _To?? Ei-dson As a f011OW-up to Qur telephone cormarsaticn., the • .ftilcwfA.g figures are very grelirninaryf but are based an .two gremiae$; o A Ju,ne 1988 laurcch 4 . Memorandum Ir le: 5~ , o The need for s=e orc-going work to prepare the market place arr.d cre$te akirrder ct.vironmeat' for Yaunah3.ng the new cigarette ...,.. EEealt.h and Enuira=ertt $150,000 = 180,000 -- MaJor Confererce/evarcts1shaw Internatianal satelIite feedJViR 250,000 - 275400 ' Wash3.ngtoa media and activist work f Ks.rFk3.ewzcz, Webb ciitrixi=3 195,000 - 225R,ttOQ RoIl-aut m.arkets 6-ta at $40EOOQ - 5d,QOQ each 24MCtO - 500,0oQ -- 0 One New York analyatt meet#.ng/ lunah.e= wi,th follow-up sn.aZysis 12,500 ~ 15 4oo .~l a Caunas 1 /caordf.nat tan 60,Q0Q - , 85,QQQ CO o, TMAt W7,50.a '- s.,a0,0c©.

r We are azxious -to meet with you to refine tleae figures whiah are prelimiiiary and wS,Il $djuat based anz 1? The madia and corLeumex• envirorrment. - . 2) The ieveI of activity needed tca prQperly position the presduct. • 3) N.urber of roi3.•-au.t marktts. . pl.ease call rne with a.ny cam-ants or queetions you may ftave.