RJ Reynolds
Smoking and Health and the Social Acceptability of Smoking.
Fields
- Attachment
- 7126 -7187
- Type
- REPORT
- REVISION
- Site
- Executive
- Christopher Fh Jr
- Executive Vp Operations
- Referenced Document
- Smoking and Health Report, by U.K. Royal College of Physicians. U.S. Surgeon General's Report. Federal Cigarette Labeling and Advertising Act. Adult Use of Tobacco, 750000. Study on the Social Aspects of Smoking.
- Date Loaded
- 27 Feb 1998
- Request
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- Initial
- Disclosure
- Burton
- Named Person
- Acs
- Ama
- Ash
- Ctr
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- Rjr Nabisco
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- Us Surgeon General
- Congress
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- List, O.F. Organizations
- Society, T.O. Humiliate Aggravate Mort
- Health Research Group
- Ralph Nader Organization
- List, O.F. Health & Medical Assn
- Fed Employees For Nonsmokers Rights
- Seventh Day Adventists
- Womens Christian Temperance Union
- Iab
- Uk Royal College, O.F. Physicians
- Intl Comm, O.N. Smoking Issues
- Box
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- Characteristic
- Marginalia
- UCSF Legacy ID
- ifu25d00
Document Images
SMOKING AND HEALTH
AND
THE SOCIAL ACCEPTABILITY OF SMOKING

OUTLINE
IMPLICATIONS FOR THE TOBACCO INDUSTRY AND RJRI
THE WORLDWIDE PATTERN
THE .SMOKING AND HEALTH ISSUE IN THE U. S.
THE SOCIAL ACCEPTABILITY ISSUE IN THE U. S.
SUMMARY
QUESTIONS FOR THE BOARD
I

THE THREAT
THE IMPACT OF THE INTERNATIONAL ANTI-SMOKING
LOBBY IS INCREASING.
THESE EFFORTS, COMBINED WITH INCREASING
GOVERNMENT CONTROL AND RESTRICTIONS, ARE AIMED
AT MAKING SMOKERS STOP SMOKING.
THESE EFFORTS, BASED ON SCIENTIFICALLY UNPROVEN
ARGUMENTS THAT SMOKING INJURES HEALTH, PRESENT
A VERY SERIOUS THREAT TO THE INDUSTRY AND
RJR THROUGHOUT THE WORLD.
1

WHAT IS AT STAKE?
WORLD TOBACCO INDUSTRY (1976)
AVAILABLE WORLD TOTAL
Us S, MARKET EXCLUDING U. S. FREE WORLD
UNITS SOLD 600 BILLION 1,100 BILLION Z,700 BILLION
RJR TOBACCO (1976)
UNITS SOLD 203 BILLION 63 BILLION 266 BILLION
EARNINGS FROM
OPERATIONS
(US DOLLARS) $540 MILLION $52 MILLION $592 MILLION
% OF RJRI 69,3% 6,7% 76,0%

-NATl1RE, SCOPE, AND IMPACT WORLDWIDE
HIGHLY ORGANIZED AND INTERNATIONALIZED
WORLDWIDE PHILOSOPHY AND GOAL: To SERIOUSLY
CURTAIL, ELIMINATE CIGARETTE SMOKING
ORGANIZATIONAL NETWORK
~ COMMON METHODS USED
I

NATURE, SCOPE, AND IMPACT WORLDWIDE
SUMMARY: SOCIAL ACCEPTABILITY WORLDWIDE
ADVANCED FORMS OF LAWS AND SUPPRESSIONS
- SWEDEN
- UNITED KINGDOM
SEVERE MARKETING RESTRAINTS AND LAWS
- AUSTRALIA
- IRELAND
- UNITED STATES
FEW OR MODERATE RESTRAINTS AND LAWS
- CANADA
- NETHERLANDS
- WEST GERMANY
GROWING CONCERN BUT NOT YET MATURE
- BELGIUM
- HONG KONG
- MALAYSIA
- SWITZERLAND
- VENEZUELA
I

SMOKING AND HEALTH ISSUE IN U, S.
1951-1959: ITS BEGINNING
SMOKING AND HEALTH STUDIES BY NOTED
MEDICAL DOCTORS AND SCIENTIST
PUBLICIZED (READERS DIGEST)
SOME CIGARETTE COMPANIES START
COMPARATIVE TAR LEVEL ADVERTISING,
FOCUSING CONSUMER ATTENTION
AMERICAN CANCER SOCIETY REQUESTS
U. S. PRESIDENT TO HAVE A COMMISSION
STUDY TOBACCO AND HEALTH QUESTIONS
I

SMOKING AND HEALTH ISSUE IN U. So
1960-19G4: ANTI-CIGARETTE PUBLICITY INTENSIFIED
U. K. ROYAL COLLEGE OF PHYSICIANS' 'SMOKING AND
HEALTH REPORT" PUBLICIZED IN U. S.
- SMOKING "CAUSALLY RELATED" TO LUNG CANCER,
BRONCHITIS, AND PROBABLY CORONARY HEART DISEASE
U. S. SURGEON GENERAL'S REPORT ISSUED
- CIGARETTE SMOKING IS A HEALTH HAZARD OF
SUFFICIENT IMPORTANCE TO WARRANT APPROPRIATE
REMEDIAL ACTION
AMERICAN MEDICAL ASSOCIATION ENDORSES CIGARETTE
SMOKING AS A SERIOUS HEALTH HAZARD
0 HEAVY PRESS PUBLICITY

SMOKING AND HEALTH ISSUE IN U. S.
1965-1970: ANTI-SMOKING ORGANIZATIONS FORMED/
GOVERNMENT SURVEILLANCE INCREASED
. AND LAWS PASSED
CONGRESS REQUIRED THAT ALL CIGARETTE PACKAGES AND
CARTONS CONTAIN THE FOLLOWING LABEL:
"CAUTION: CIGARETTE SMOKING MAY BE
HAZARDOUS TO YOUR HEALTH."
FTC ANNOUNCES MONITORING ACTIONS ON CIGARETTE
ADVERTISING AND PROMOTION
ACTION ON SMOKING AND HEALTH (ASH) FOUNDED IN
U. S.
'STATE TAXATION OF CIGARETTES SIGNIFICANTLY
INCREASED
FREE TV TIME FOR ANTI-CIGARETTE COMMERCIALS
IMPLEMENTED
0 CIGARETTE COMPANIES VOLUNTEER TO WITHDRAW FROM TV

SMOKING AND HEALTH ISSUE IN U. S.
1971-1977: ADVANCED/STRONGER FORMS OF
ANTI-SMOKING ACTIVITIES ENACTED AS LAWS
SURGEON GENERAL'S HEALTH WARNING AND BRANDS'
TAR AND NICOTINE NUMBERS REQUIRED IN ALL MEDIA
ADVERTISING
HEAVY ANTI-CIGARETTE PUBLICITY LESSENS IN
EARLY 70'S AND THEN PICKS UP AGAIN
CIVIL AERONAUTICS BOARD ORDERS COMMERCIAL
AIRLINERS TO SEPARATE SMOKERS AND NONSMOKERS
THIRTY-ONE OF FIFTY STATES PASS LAWS BANNING
SMOKING IN SELECTED PLACES
