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RJ Reynolds

Smoking and Health and the Social Acceptability of Smoking.

Date: 31 Oct 1977
Length: 47 pages
505197141-505197187
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Fields

Attachment
7126 -7187
Type
REPORT
REVISION
Site
Executive
Christopher Fh Jr
Executive Vp Operations
Referenced Document
Smoking and Health Report, by U.K. Royal College of Physicians. U.S. Surgeon General's Report. Federal Cigarette Labeling and Advertising Act. Adult Use of Tobacco, 750000. Study on the Social Aspects of Smoking.
Date Loaded
27 Feb 1998
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Moore
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Minnesota
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Cordova
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Texas
Initial
Disclosure
Burton
Named Person
Acs
Ama
Ash
Ctr
Fda
Ftc
Gasp
Rjr Nabisco
Rjr
Sosas
Tan
Ti
Us Surgeon General
Congress
Cab
List, O.F. Organizations
Society, T.O. Humiliate Aggravate Mort
Health Research Group
Ralph Nader Organization
List, O.F. Health & Medical Assn
Fed Employees For Nonsmokers Rights
Seventh Day Adventists
Womens Christian Temperance Union
Iab
Uk Royal College, O.F. Physicians
Intl Comm, O.N. Smoking Issues
Box
Rjr2229
Characteristic
Marginalia
UCSF Legacy ID
ifu25d00

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Page 1: ifu25d00
SMOKING AND HEALTH AND THE SOCIAL ACCEPTABILITY OF SMOKING
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OUTLINE • IMPLICATIONS FOR THE TOBACCO INDUSTRY AND RJRI • THE WORLDWIDE PATTERN • THE .SMOKING AND HEALTH ISSUE IN THE U. S. • THE SOCIAL ACCEPTABILITY ISSUE IN THE U. S. • SUMMARY • QUESTIONS FOR THE BOARD I
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THE THREAT • THE IMPACT OF THE INTERNATIONAL ANTI-SMOKING LOBBY IS INCREASING. • THESE EFFORTS, COMBINED WITH INCREASING GOVERNMENT CONTROL AND RESTRICTIONS, ARE AIMED AT MAKING SMOKERS STOP SMOKING. • THESE EFFORTS, BASED ON SCIENTIFICALLY UNPROVEN ARGUMENTS THAT SMOKING INJURES HEALTH, PRESENT A VERY SERIOUS THREAT TO THE INDUSTRY AND RJR THROUGHOUT THE WORLD. 1
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WHAT IS AT STAKE? WORLD TOBACCO INDUSTRY (1976) AVAILABLE WORLD TOTAL Us S, MARKET EXCLUDING U. S. FREE WORLD UNITS SOLD 600 BILLION 1,100 BILLION Z,700 BILLION RJR TOBACCO (1976) UNITS SOLD 203 BILLION 63 BILLION 266 BILLION EARNINGS FROM OPERATIONS (US DOLLARS) $540 MILLION $52 MILLION $592 MILLION % OF RJRI 69,3% 6,7% 76,0%
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-NATl1RE, SCOPE, AND IMPACT WORLDWIDE HIGHLY ORGANIZED AND INTERNATIONALIZED • WORLDWIDE PHILOSOPHY AND GOAL: To SERIOUSLY CURTAIL, ELIMINATE CIGARETTE SMOKING • ORGANIZATIONAL NETWORK ~ COMMON METHODS USED I
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NATURE, SCOPE, AND IMPACT WORLDWIDE SUMMARY: SOCIAL ACCEPTABILITY WORLDWIDE • ADVANCED FORMS OF LAWS AND SUPPRESSIONS - SWEDEN - UNITED KINGDOM • SEVERE MARKETING RESTRAINTS AND LAWS - AUSTRALIA - IRELAND - UNITED STATES • FEW OR MODERATE RESTRAINTS AND LAWS - CANADA - NETHERLANDS - WEST GERMANY • GROWING CONCERN BUT NOT YET MATURE - BELGIUM - HONG KONG - MALAYSIA - SWITZERLAND - VENEZUELA I
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SMOKING AND HEALTH ISSUE IN U, S. 1951-1959: ITS BEGINNING • SMOKING AND HEALTH STUDIES BY NOTED MEDICAL DOCTORS AND SCIENTIST PUBLICIZED (READERS DIGEST) • SOME CIGARETTE COMPANIES START COMPARATIVE TAR LEVEL ADVERTISING, FOCUSING CONSUMER ATTENTION • AMERICAN CANCER SOCIETY REQUESTS U. S. PRESIDENT TO HAVE A COMMISSION STUDY TOBACCO AND HEALTH QUESTIONS I
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SMOKING AND HEALTH ISSUE IN U. So 1960-19G4: ANTI-CIGARETTE PUBLICITY INTENSIFIED • U. K. ROYAL COLLEGE OF PHYSICIANS' 'SMOKING AND HEALTH REPORT" PUBLICIZED IN U. S. - SMOKING "CAUSALLY RELATED" TO LUNG CANCER, BRONCHITIS, AND PROBABLY CORONARY HEART DISEASE • U. S. SURGEON GENERAL'S REPORT ISSUED - CIGARETTE SMOKING IS A HEALTH HAZARD OF SUFFICIENT IMPORTANCE TO WARRANT APPROPRIATE REMEDIAL ACTION • AMERICAN MEDICAL ASSOCIATION ENDORSES CIGARETTE SMOKING AS A SERIOUS HEALTH HAZARD 0 HEAVY PRESS PUBLICITY
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SMOKING AND HEALTH ISSUE IN U. S. 1965-1970: ANTI-SMOKING ORGANIZATIONS FORMED/ GOVERNMENT SURVEILLANCE INCREASED . AND LAWS PASSED • CONGRESS REQUIRED THAT ALL CIGARETTE PACKAGES AND CARTONS CONTAIN THE FOLLOWING LABEL: "CAUTION: CIGARETTE SMOKING MAY BE HAZARDOUS TO YOUR HEALTH." • FTC ANNOUNCES MONITORING ACTIONS ON CIGARETTE ADVERTISING AND PROMOTION • ACTION ON SMOKING AND HEALTH (ASH) FOUNDED IN U. S. • 'STATE TAXATION OF CIGARETTES SIGNIFICANTLY INCREASED • FREE TV TIME FOR ANTI-CIGARETTE COMMERCIALS IMPLEMENTED 0 CIGARETTE COMPANIES VOLUNTEER TO WITHDRAW FROM TV
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SMOKING AND HEALTH ISSUE IN U. S. 1971-1977: ADVANCED/STRONGER FORMS OF ANTI-SMOKING ACTIVITIES ENACTED AS LAWS • SURGEON GENERAL'S HEALTH WARNING AND BRANDS' TAR AND NICOTINE NUMBERS REQUIRED IN ALL MEDIA ADVERTISING • HEAVY ANTI-CIGARETTE PUBLICITY LESSENS IN EARLY 70'S AND THEN PICKS UP AGAIN • CIVIL AERONAUTICS BOARD ORDERS COMMERCIAL AIRLINERS TO SEPARATE SMOKERS AND NONSMOKERS • THIRTY-ONE OF FIFTY STATES PASS LAWS BANNING SMOKING IN SELECTED PLACES

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