Tobacco Documents Online

J••ly 1?, 1954 ?.'r. E. arr, President F.. J. 14, n lds Tobacco Co. ~ '+':inst^4fSie.-y 1, l:orth Carol In your industr;'s ef the medical research findin~s ~mokers to contract cancer, I search of your ozm along the f lines? 1. 2. orts to rebut or offset the adverse pnblicity civen that smokers of ci~_:arettes are more liable than non- r,onder if you industry leaders have thoutht of re- llotiTing social science, as well as physiological, to individuals, of smoking: it helps one to ajority does - "the thinE to do"; one "likes feel important; it rives one something to do to do it"; it makes on ,rith one's hands, etc. The psvcholo-ical val relax; it is Wnat the zip; it is an instr,!ment of friendly inter- habit"; it breaks down the barriers of t is an easy means or establishing acquain- ocial satisfaction; it is agoodvri.ll tries, etc. ambassador to foreiEn cou tance; it is a soim ce of course; it is a "nationa reserve between people; a source of good fellows The sociolorical value ndividual and society, of srnoki.ng: it is negotiations; it is a snbst and other worthy activities an important dollars-and-c aid in maintaining Gn easy The economic value to the nts factor in our national life; it is an atmosphere in r,eetinfs and drring difficult tial contributor to education$ research etc. The social science literaturelmust certainly contain much information and research data of the above type that -ould be of great aid to your cause if it were assembled in a form practically sable by you. If such material is not in' the literature some well-planned oriCi al research could provide it. The staff of The S ocial Scienc Reparter is prepared to undertake social science research for you, especially th checking of scientific literature for the kind of information and data above ' dicated. Y'1e do a considerable amount of this sort of research, because Yre are in constant contact with the work and literature of social scientists througho t th e nation. Three pieces of research that we ~ave completed for clients within the past sixty days include z.heckLphe literature on the public's attitude tovrard big business, for General Electric C'o^~pany,~ e~York; interracial housing, for Farm Bureau Insurance Companies, Columbus; gnd the social sciences in public relations for business, for Pacific Talephone znd Teleoraph Cormpany, Sf.n Fr~.ncisco. o in:iividuals and Froups, of smoking: it is ~

- 2 - You sre probably familiar vrith our Reporter. Hosrrever, enclosed is a sample copy, ;:ith a booklet zviiich contains information about the piiblication. You might :vant to place a subscription to it in order to keep abrenst of social science rese,-rch of interest to you. The heads of many large firms read The Reporter re;-ularly. :7e shall be glad to :.ear fror you, znd shall take pleast:re in servinS you if privile-ed to do so. Very tr-tly yours, hex F. ?.arloti•r Editor and Publisher FnH:-VY Encs.