Tobacco Documents Online

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arecer Society Applauds Vap.guar ,,: i Whcn \'anguards were first u!Tr•rcd to the c1 ~ publ'ic in Dayton• Ohio, the Amrricun Cancer W i Snt•it•tv was dclugece with inquiries. ;hpct<rrs, co clinics, hospitr• ls and patii•ntx suRcring from lun{; w cancrr. rardio-vascular and Bright's disc•a.r wrote, ~ wired and phoned the manufacturers o! Van- N guard aMking for more information. ~ < CD ~ ~ Y ~ z 0 a 7 At !hat time !11r. \ .kfford R. Runyan, Execu- tive Vice-President of the American Cancer So- c•ictv issued the lollowing statement: "The American Cancer Society believes that the smoking of cigarettes is the chief cau:.e for tlNe alarming rise in lung cancer in the last twenty Need for non-tobacco smoke excites national interest ~1 tit Time Magazirie . • • s rx_5 7 years. The Vangu:• an intcresting rc!lection of the Public's conrc rer smoking the familiar tobacco cigarette. A;:~-^~pts to produce a sa!cr smoke are to be a:: . ied. How•ever, it will not be possible to make .• •. estimate of the safety of this or stny other •.. ,moking product %.•ithout extensive obser.•1' -•- :. : tcsts." ; ED1TpRIAL • ~ f(bntinurd from Prce it ` QQ and r.' ~EX~e( t i h h 1 = b i na t em by t e to n-, :+ca acco i dnstry, w hfc h yrovidey the bulk ' i ~ of thcir Income, ew, LV% ( /~ }~ ~ 1•'lxhtina baek• VAPICVARD isl~~~eki as~~~', ~yr ~~.ai 1 w.v ruinv ••Tnhaevn T i.al•' in 4.w 77 ..77~ !York Suprcrne Court for 'inclte- 1 ~ i ntcnt tn rr•tnint-of-tradc'. ~ M L~~~ a~ [ i V a~~~ Dc+pitc this, ma3or food and ~ othet chains sav. Bantob large ! ordcn for VADIGVAILD throu¢h- F For the past 14 tsonths, day anr >*..9TS AND DOGS GsCPOSla 'out thfa entire area, for a Septem- `nig.ht, Vanguard has been testcc ' SCVTY. TOXICITY TEBT uA- ber 1^th oycninG upon ottr com- ;by Dr. Beraard Davidow, forreerl-. -: an American Tobacco Coa+- `mttment to the ebalas to inform be•d of th. Aeuts Toxicity D!- ,;'t .~ appantus (Reader's Dipest ~vision of the VS. Food and Dn•r 'the public thtrttsb tuwspaper , "Playing both the health and flavor Lnglcx, a!ormer IKarl-;radio and TV adverHtfal of the Admtnie-r•tIO& ._r.*. Test Conclusion: "The in- boro market researcher natne i Cerald Schaflander, 39, has ~•vcll•btiity of VANGUARD. 4 T,.t+ for tozSetty, tests tor '° "''1°ua 1°ferua^ of the trapped .r scrubbed op his hand tattoo, begun manufacturing a brand Then the astounding thing Sap- po~s. test+ fa burning Quautlc+ , a,n:.ze of a kadlrt= tobaeeo eitar- (Vanguard) that, he trumpcts, has "~'o Tobacco tars, R'o ~ pencd• Not a alut. sw.r si.w.- jl+•w beea reer••ted and rryeated- ^'In does b•s a taarked eaeet M1ar. nor r><dio oe TV station ~wti a clean bRl of health for salivatioa, respiratiorsm mw- Wieotine ind, more imjiortant, No Arscnic:" The reason: ,,,•id acccrot Santob advertlslnL, I Vae=turd. °In ay opirtfoet' °nne aad the pstrdntestin•I Vanguards also have no tobacco.':he,v arc made of nine vegc-'knvwina futt well that at, our i•t+tes Dr• Davidow, 'V.nguard '< table flbers, chemically treated and processed Enthused a jorders were in leopard,y--because !~ •~~'•t •~ke available to ttit "~e intraveoous ltdeetion ef ~ )of nur conunltments to the chain !public today.' ~ tr°spyed smoke of Vaastutds Vanguard executive: There Is a nced for a non-tobacco pro- ~ out!ru. 1 -'oss k•• •+ eaeet attributable duct to give the smoker what he t.antv in a cigarette: oral tqe ,,.,,,b sLeked .at j Here „~Cp.=. arr yys the results: .~,e DroducL" CONi.E'•.T ?pSTy gratifieation, nervous gratifScation. :rncial pnixe, something to' We are shocked and disma ed,tmina the Ultraviolet Ab.orotiory °t Test Conclusion: After in- ( 7 F:.-nous inlcction. LeadinC Filter do w ith his fingers " t and angered. t~ne can almost un- ~Ctu't•e and the Sllicotunrstie Ac±? ,,, rette -- sli=ht brief ncre'ase idrrstand the difficult yosltion of I Tr.t. : ved by profound depression ~ newspapers, radio and TV stations. j Conclusion: "Vlcotine present t•• '~:%r "-n some iastanc" pernunent '~e Wvfl Sfreet Jovrnof jt4'e asked them to accept adver-,leadin= tobacco dprette." "Nn .••4'. of respiration. Onset of tlsins unyleasant to cigarette ad- !nkotine present in Vantuard " ;,V.ns was rapid twithin I • • • i vcrtisers from whore they roceive t el. Animals that failed to ,. ' hun.lrM. ot miltlona of doIlars an- •I AE~Ey1C CONTL'Y'! TL3Ta ' Tl:e day last mnnth the new reaclted the tcs! i -•:.•e died during course of in- Inuall•r. No ctCarette company .. usinp the ofScial autzeit '.flethot. '.•„n or ~~ ithin 1 minute of in- n • jn Dayton, major cigaret maktrs snappid up samples or raciio aatton ... TV atation .., i C-onelusion: "Vanauarcs werP .or examination by their scientists while their marketing !newryatx'r ... or any combination found to have a. deteetabl. ld a•~at .[ arss•ale. whereas lead- ' ~•ansuard - sllCht brief in- f 5 11 w fvl lnteretts h ~ o men bcgan studying protnotional matcrial put out bv Bantob, iti„ tii ~-~-„ ,,, r,,,,,, ~. i„ °-; tnr tobacco etrarettes were found ,r-r2:e follor•cd by normal rate o'

of arqpn!e•- Daily News ixsue which carried a two-page ad spread on1s'^okes to you. i r; Vanguurds." The •nlr rti ..w sen t• .s `' '«b!"h this 'ew""" ` ~ Qe~nard (dso~ Research Director According to Bantob spokesman: Vanguards so, .d out in The ~ ~b,arro industrya attltudej ~-• Dayton the Srat day, and the next batch was gone the second;of "the public be damaed--Nat` weck• He aays repeat carton purchancfi ha.•c bcrn heavy "in-ino one should eomplala about; The man responslble for head-iw~uld satlsfy the requirements of ~ Neir attempt to derttoy a com- !n~ uD tb• re~c+.res devetopmeflt ; cltarette senokers yet leave Vu+- dicattng good tmol[er acceptance " petitive product•-es l~vpoc~nc~• i of VA.*tGL'ARD !s Dr. Bernard F C~++~f•d free from tobacco and its ! C Idson, V.P. and Director of Re- har+aful effects. The taste Of Van- R'e !rulst #Aat only you can ~an~ a natlonally renowned Sio- Nard. !ts odor, and Its burning Bantob has acquired a 38,000-aquare foot plant at Wcst;declde whether VANCVARD flll.f Ly,~s~ ttempenture have each reQulred Ba,v Shore, N.Y., which once was operated by a tobacco con- ! your a+noktne neods- And that you ` one of the foremost bioebemists t-Wrate experunentauwn. No less cern. So far. Mr. Schaflander has refused to divulge the com- jhave .vw, right t° compLln whea! !e the Vnited States. Dr. Idson } than 130 individual blends have position of Fibrilt, his patented "natural ftber." Flis reply t0 ~y bear uN pr,r~,~ e ; B~h~e~ MV~D~ ~~~~ '~ ~d• a r uest for the contents: "Does Coca-Cola tell yo1 what'elstng your frw eholh-!a a is'ee! "It was no simple mattcr', ~ • eral Tood. Corp. aad ha: de.tln- ; s,,au„ Dr, Ids«,, "to create a to- # enarkct-DIace. ~ =oet Into their svrup'." [ulshed hinwlt wiN hts articles s baccoles. eigarette that wrou3d be i ~ and leeturn to tlv food, drug, aad acceptable to the public. Van- ~ ~ eosmetle dwtry. i ruard is an Important dLscoveey Business Week t Dr. Ya~demar Ma~s F~e m~.ele of Vanguard can ; fa many ra.,~a- a,~t of the~ f lar~el~ betnattrebuted to Dr. Id- ~ medteal, but equally important !s i Co-lmentor of F~rl~a a succ.~cfttl pursult of Nt ` the en}oyment factor. We have • e a ~ "Vanguard goes far beyond the various de-nicotinized ; imTriad Droolems which cm- ; developed many VaeZuards tn cigarettes. It contains no tobacco at all, though Bantob refuRes ; Co-G'ventor of Tibrfla, the basic fronted Vantuard•s nukers• Dr• j order to give the public a taste combinatlon of natural Sbres used Ids*a has experimented with more I they would like, and we shall eoo• to divulge what it does contain." ;!n making VA.~!(3VARD6, fi Dr•f Lhaa one thousand natural ribers ; tinue that development until the ~ Vatdemar H. htadis, oae of the ~!a order to develop a m+oke that . people art 100 .. satlsfied.' ~ "Bantob commissioned an independent research agency to wrorld's foremost bot.nlsts. ~,tide sisn3eeaat eontrlbutloes tot Dr. Madls Is now a fuU-tlme run its product through a rat test. The agency reported no With Dr. Bernard Sda.n, Dr. } VAPtGVwP-1) through ehemieal . consultant to Bantob I•roducts deaths from injecting rats with Vanguard ingredientt, while ~ Madts experimented with thous- ~ processing and elesasint (in huge Corp. .vorkins under Dr. Ia:oo !a ~ , sada of varied combinations be- steel v.ts), rwaoviag from all Ti- ~ tbe Derfeetiort of the present seven out of .0 rats died from an cquivalcnt dosage of fllter~ron the lnventon settled on the i ~ Drlla ar.erle, feces., resins and i i+noke, as well as developing a tip cigarette ingredients." ' Itnsl formula Of non-toxic Tibrlla.+ oya impurldft Common to aIl ; new variety of flavors and odors Dr. Madia was formerl,y D!r•e-f vegetable fibrex aa3 plants Ia- ( to meet a wide ran=e of tastes, ..o.. W"o .h« rM. .w.oa..~...w h ro..r www. «e ..«..«... ti tor of Researcb of the Meer Cor-+ eluding tobaceom if it is not and stnddle' the broad ran_e Of dr-cfw e, tia..c.w, « v.ro,wd t,. r~. v,n, se„•. a„kw ; por.tlon of New JerseT, wAo ha.e ~ eteaa.ed. the smokina market. Food Fatr • Safeway • $ohacf~ • Einhorn • KInq Kutkn • DaFtch-SiloQwe;t - ~ristede's - Peter Reeres - ~5ert - Key Food - SmIko ~ros. • Padcers - Marfa~r - Shoprr~see • wa~baurn's - f~ 8eer • Cro~m Drvq • 8eMte~ Bro~. -Dan's Supreme -Food lCng - Mach Dnug - Twin Cocmty • SptrWs • wakefern'• Wirxbift • Smact Br~os. • Baronne Wbo'xnale and many other kdykkat stores. .+ lf your re=otar 6aIfr, broker or store dbes.ot sfodc Yu=oard„ ssic No to orier Yugaa-rd- fmmo~'iatalr 0

Vanguard-adiscoverythateliminates the3agentsincigaretteslinkedto C~i'er cand Heart Diseases:NO TobaccoTars...NONicotine,ana more importancNOAisenie! In the past five years perhaps you have read , recognized as carcinogenic (canoer-causing) articles like :"Cancer by the Carton", "Can , to man. the Poison in Cigarettes be Avoided?", "Xico- t Ualiice your present cigarette, Vanguard tine...the Smokers' Enigma", "Eight Can- has absolutely no arsenic. cer-Causing Chemical Substances in Tobacco { FtiYtas DO r;ot Eliminate Tobacco Tars, Tars." If so, you then know that there is a atatis- tieal link between the degree of cigarette smoking, heart diseases and the incidence of lung cancer. All smokers, and particularly heavy smokers, have a higher mortality rate than non-smokers. Many scientists attribute this to the presence of tobacco tars and nico- tine in cigarettes. ~ Nicotine or Arsenic ~ No filter on any cigarette can protect you oompletely. Whether that Rlter uses charcoal, i t Yet almost every time one medical author- 1, ~ ity establishes a link between tobacco tars and cancer, or between nicotine and cardio- ~ vascular (heart) ailments ... another faction } stands up and declares the proof is not positive. 1 But this much is known for sure : I 1. The more you smoke, the greater the j probability of your contracting lung j cancer. ! 9 Tnharrn tara hava ra:ultad in cancar ~ wnen appllea to siCln ol anlmi.ls . ' 3. Nicotine (an alkaloid) is a habit formin 'g drug. It aggravates cardiova.4cular ailments ; (heart diseases). Ordinary Cigarettes Contain Arseuic- ~ A Known Cancer-Causing Agent ~ ~ Think a moment Have you read anything about the danger of arsenic in cigarettea? 1 Probably not; but realize ihis. Your eigarettE ~ .-filtered or not-eontaina aracuic-a subatance j Laboratory Tests Prove Cigarettes Fatal to Animals but Vanguards Are Not! Sixty young aduit rats, evenly divided as to sex, were divided into two groups. Each group was i~yjecKed intravenoualy with a 60 rli dilution of teat materials (a suspenaion of trapped smoke from Vanguards and from a leadittg filter-tip cigarette). Rats were observed for signs and symptoens of poiaoning over a period of two weehs. Results: Vanguard - slight brief increase followed by normal rate of respiration. No other aigns of symptoms of poisonmg. Leading Filter Cigarette - slight brief increase followed by profound depression and in some in- stanoes penn anent arrest of respiration, cyan- osis, and muscle weakness. Onset of xymptoms was rapid (within 1 minute). Animals that failed to stiavive died during course of injection or within i minute of injection. Leading Filter Cigarette Vanguard Dose• Mortality Dosc• 3fortality 1.0 2 out of l0 1.o none 1.5 6 out of 10 1.6 none 2.0 7 out of 10 2.0 none ~ac...Y.f..leut 1o ettft..tt.. ya" rg. ,w k..1r ..49M. Although the toxic efCect of ciKarettr sunoke can. a.t he reac}ily ex¢.rypolaoud to mrn, it muat be eorn.iuded that the smoke of cijCarettes contain- ing tobacco has a greater potential toxicity than the srnolLe .f Vanguards with Fitirila (patent 4M&M1g)6 ! cork or cellulose ... whether it's a single filter ' or a dual filter, or other trick devices, it can't ~ do anything more than reduce a mere fraction of dangerous substances present in the smoke ' of your cigarette. ~ Three Agents Known To Be Harmful in Cigarettes Have Been Taken j Out of Vanguard #~ So why take a chance? Smoke Vanguard and I enjoy pure smoking pleasure untainted Dy 1 tS,~o tti,rap harrnfnl arrenta-tohaCCO tars. ~ nicotine and arsenic. The secret of Vanguard (no tobacco tars, i no nicotine and no arsenic) is "Fibrila," a ; blended formula of scientifically processed ~ natural fibers. ' s amazing filter What's more, Vanguard does not have to block out anything. Van- I I guard's filter is there just to give you the 1 clean, particle-free smoke you like. i a How does Vanguard taste? A new, riA clean flavor. i ~ And what of its aroma? It's different. Don't ~ expect a tobacco amell. Smoke a pack-a whok pack. Give yourself a chance. ;• Remember... it's not that you s.moke, it's ~ what you smoke.  For the first time in your life, smoke with- out fear.  Smoke Vanguard. snr s.yorta docum.atiaY •PublisDsd studtes, .urveya .acb of the above sci.nti5c statem.nt. are availablo at public or m.dicyl libraries. A Lat.f aoorc.a will he as.d" paO.Lis to y.a it yoa waa. "aW Tsodneta Coiy.rv , uoa, Orinoco Drive, Saysbore, L L, N.w York.